30 Minutes of TikTok Shop Advice from $70k/Month Affiliates

[00:02] What's your biggest month, Zan? 107K. That's crazy. Drew, what about you? 175. That's insane. My biggest month was 75 in April. [ __ ] is wrong with this in April. [ __ ] is wrong with this camera, bro? My biggest month was 75K.

[00:15] Anyway, we filmed a really saucy round table and hope you guys get some value out of it. What's up, YouTube? We're on another trip with some of my favorite we're filming another round table for you guys. So, I'm going to let everyone

[00:28] familiar, we're going to start off on the left and go to the right. So, my name is Jack Cuppins. I'm a Tik Tok shop creator and we're just going to flex know. So, last month I hit a 60K month and the month before that was about

[00:43] $75,000. So, things been going great and yeah, we're going to drop some sauce for He is 18 years old. He just graduated high school like two weeks ago and he's already put up over six figures in pure

[00:56] profit this year. Absolutely ridiculous. killer. So, make sure you listen whenever he talks. My name is Drew Espendola. I am 23 now, so I guess I'm a little bit older. Uh, my story is I graduated college with six figures in

[01:09] shop stuff, I was able to, you know, achieve financial freedom. I'm out here on a weekday traveling with my friends. Because of Tik Tok shop, I have made um somewhere around half a million dollars promoting products on Tik Tok, which is

[01:22] pretty crazy. And then this right here, Zanth, I'm 21. My best month was 7K total after everything. And yeah, I'm kind of in the shadows, but that that's me. Yeah. So, Zanth is a little bit more quiet, but this is the introduction. So,

[01:37] even see out here, you know, posting their numbers that are doing huge everyone. So, we're going to get into it. Let's see. Yeah, you you have the lacking on his job. My bad, bro. I had one job. Okay, so let's get the first

[01:53] one job. Okay, so let's get the first question here from the chat. Um, thoughts on using V3 for Tik Tok shop. Okay, that's a good one to start. That is the hottest topic. So, question number one, what are our thoughts on

[02:06] using Google V3 for Tik Tok shop? Do you want to start out on this one? I can start out. Honestly, right now, just from judging off of the conversions of guy, the construction worker with the hat. It didn't convert the best, but

[02:20] there's proof of concept. So, I think from now on, we're going to start seeing more and more AI videos. And the more real they get, the better they become. I because you can kind of become whoever you want

[02:34] to be with AI. And it's you're you have a lot of leverage with it. So, um the more real it gets too, it's going to be insane. Yeah. But for now, I think just talking to the camera normally and getting that skill. Yeah. So, here's my

[02:49] opinion on Google V3. Obviously, this is like the most viral thing going on on the internet right now. Is it actually making money for Tik Tok shop at the moment? No. I don't think people are watching it in order to buy anything,

[03:01] but I think there's a lot of potential by utilizing it for maybe B-roll clips. Like utilizing it for parts of your video, but not your entire video. Let's say you want to show some type of pain point you're talking about in your

[03:15] video. You could use V3 to make a hyperrealistic image of the thing you're think you can use it for things like that, but Google V3 is probably not little bit expensive. I don't know if Zanth has any opinions on this. I know

[03:30] as well, but we might have to keep that hush. We might have to keep that hush know. Yeah, I think that the technology is just going to keep getting better and better, and there's going to be a time period where the people that really

[03:45] understand AI are going to capitalize on it and make a ton of money. So, that's that's my two cents. Mhm. When you see an inspo vid, what are you looking for? What are the the hook, the format, the lighting? Um, you can take that one if

[03:58] you want. So, when I'm looking at inspo videos, I'm really looking for viral concepts, right? Because one thing I've learned about social media is that once viral again. So, you don't necessarily have to be selling the same product, but

[04:12] can recycle the hook or you can look at the underlying concept behind the video. I don't really care about the the lighting. Um, I will look at the script Um, what are they saying that's controversial? I really just want to

[04:26] know what made the video go viral so I can replicate that because I know how to getting the attention. In my opinion, again, like Drew said, I'm looking for proof proof of concept. So whether you

[04:39] scrolling on your for you page, if it's gone viral, it shows that the market wants it and it likes what is happening on that video. And a lot of times you viral by the comments. So you scroll through the comments, you look for just

[04:53] kind of just tell you exactly what's going on. But also when you it's also mainly the hook I would say. For example, there's the Ashton Hall angle. Ashton Hall, that was already trending. Okay, that was a big trend. What I did

[05:09] giving us gifts. Thank you everyone for the gifts. Thank you everyone for the gole trending, what I did is I I said, "Okay, what what is he doing that is videos, he was like in the air for like 4 minutes or some [ __ ] And I that I

[05:24] the videos that popped off for that angle. And he was also wearing mouth video popped off is he was like he kind of made mouth tape popular in that amount of time. So, um, something that was trending and then I took a I just

[05:39] took a new frame and a new way of like giving that information and that that's I would totally agree. The most important thing that I think Jack said was read the comments of viral videos. They don't have to be Tik Tok videos.

[05:52] They can be Instagram videos. They can be tweets. Um, just make sure that you're reading those comments because that tells you exactly why the videos went viral because that's exactly why people engaged with the video. So, let's

[06:05] dropping those questions. I'm messing with the live stream over here just to make sure we can have everyone seen in the video uh for everyone watching live right now. Spencer said, "Do you think Q4 this year will be as crazy as 2024?"

[06:19] Crazy. Um crazy. I sure hope it's crazier. All I know is the money printer is going to be on. Um you know, whether that's your beliefs that are going to time to make more money. Maybe that's going to make you post better content."

[06:32] But we know for a fact the Tik Tok shop train is not slowing down. More people trust the app. More people are making more money than ever. I think Q4 is going to be amazing. And let's make, you know, years and years and years worth of

[06:44] salaries in those few months. I have a great question. So Josh said, um, I'm in CC with Boom Boom. My vids are are talking head and they get 300 to 600k views, but they convert bad. So, I think that's what a lot of

[06:58] low conversions, especially with some of those conspiracy boom boom videos. So, have you had some experience with that or do you want to take it? Yeah. Yeah. some advice on low conversions. I know you had a boom boom video that went

[07:14] viral and had low conversions. You remade it and made what? $70,000, $60,000 following that. So, what did you change in order to get better actually it wasn't like a normal conspiracy angle. everyone was running.

[07:27] place because I saw that these videos that were people were connecting like Diddy to like Steve Harvey to Boom Boom. It just didn't make sense. And I seen can maybe get a couple thousand GMV. But what I did was I picked a Shark Tank

[07:41] got I would say 2 million views, but it didn't convert very well. And what I did it was kind of framing the video in a negative way. So um the what is it? I think Kevin was like talking [ __ ] to the um founders of Boom Boom and it just it

[07:56] light and then when I was selling on the back end I wasn't digging the painoint video that I made for Boom Boom which now has 18 million views is I put I I made a very like positive um it was very positive frame in the video. So people

[08:11] were kind of um almost cheering on Boom Boom with this um the hook of the video and then through the end of it I pretty much dug the pain point of how I struggled with um a lot of nasal problems and then I plugged Boom Boom

[08:25] and I showed how it helped a lot and I used CTA very well and then you know used CTA very well and then you know what do you know it did 100k GMV um and those it was probably like Boom Boom's giveaway was like 75% commissions so I

[08:37] posted one video last month and it pretty much made my whole one shift made a big difference. So, conversions are a big thing. But it's frame of the video and how people are actually how you're telling the story.

[08:52] you're selling it and you're digging the pain point. That gap of pain has to be so deep because um the people watching it need to actually feel the pain. And if you're if you can call out the audience directly and you can speak to

[09:05] their pain and symptoms and actually like it's tangible, they'll buy. But you real skill of selling when it comes to um just content in general because you can get views but if you can't sell there's no point. And remember remember

[09:20] what we're actually trying to do. You're trying to turn a Tik Tok brainer into a customer. So you have to give some someone an impulse reason to purchase the product, right? You have to stop them from going to buy it on Amazon. You

[09:34] purchase the product. You need to give them a reason to purchase right now. That means you need to hit that emotion. Show them the sales. Give them the first and foremost, you have to be solving a problem for someone because

[09:47] there has to be that emotional spark before someone is going to stop what they're doing, their active brain rotting, put in their credit card, and they went and got at their 9 to5 and literally traded their life hours for.

[10:00] So remember, like you're not deserved. No one owes you money just because they there's a lot of entitlement we get as affiliates. Yeah. I would say my two cents on that is the whole point of people scrolling is to spark an emotion.

[10:15] They're just doomlessly scrolling to get an emotion. And you need to spark that emotion as hard as you possibly can and as fast as possible. And the one thing that I've noticed for me and other people that they deal with is you'll get

[10:29] conversions. What you need to do is make sure you're sparking almost a neutral emotion. So, an emotion that isn't going to ruin your get the people that you want to be mad

[10:42] and commenting or rage bait, whatever you use to go viral. You want that to actually be a core piece of the video. And if you can spark the right emotion, and that's how you get a viral video. So, as much as it sucks. Yeah. Sorry

[10:55] everyone. Like I said, the the main point of this live stream right here is So, it's a little hard to get everyone on camera and the right angles, but please keep dropping your comments in the stream because that's what we're

[11:08] using for the YouTube video. So, you can see all this compiled, edited in the YouTube video if you're just coming in. Um, someone said, "Who's the guy off camera?" This is Zanth. He's a killer. He doesn't always put his face in his

[11:20] but he's put up numbers. Six figure months. Um, let's see. Zanth. Someone said Xan. Let's see. Let's see what questions we got. Um, this is a good question for Jack. Someone said, "What's the thought

[11:34] process behind scripting your videos?" Uh, which kind of videos? If you can clarify. I'm going to assume it's the um really script the Shark Tank edits. With scripting, um I'm always focusing on the

[11:48] hook first. Like the hook is by far the most important thing. And I'm also split split testing different hooks. So, I'll probably spend I would say if I have an angle that I'm running and I' it's it's worked before, I'm going to spend 80% of

[12:02] the time on just the hook. Like I'm I'm spending sometimes up to an hour just copywriting and like really simplifying the hook as much as I can. And I'm going I'm going to use AI. So, I've trained my own AI to when I I can I can send it a

[12:15] hook I've written. And when I've um I'm put in the AI and it's going to give me what that does is that then you have the judgment to pick which hook is the best I'll split test three different hooks and that's how a lot of my like um viral

[12:31] testing a lot of different hooks a lot of different times. And then um when it video, I'm just applying all the first principles and selling and sales and But um I would say focus if your videos aren't getting views, focus on the hook

[12:46] as much as you can. I'm going to be real guys. I do not script videos at all. I never have and I probably will not start. But I'll let Zanth answer this question if you script your videos. All right. So, I currently haven't been

[13:00] scripting the way I want to, but I will start that. But I will say my best video that converted insanely well, went super viral. Still my best video to date, I scripted and I felt like I was writing fire when I was writing that. And that

[13:14] brand with other creators. when it comes to the the CTA and just even the body of the video. So, for me, I think that, you know, your copy, there's a lot of wasted

[13:26] conversation that when you're you're making a video, people's attention span, it's so cooked. So, you need to like paint pictures in their brain in the that's that's just my two cents. But, yeah, that's that's what I like to do.

[13:41] be the most important part of the video. And one thing that he has done better than like almost anything I've ever seen other people do in their videos, his big video, the controversy, it was so simple. It's as simple as he he said,

[13:57] Simpsons I've ever seen." And he showed a clip of Family Guy. And if you read the comments, it just, you know, like it was like pouring gasoline Yeah. on a viral. So, it's all about that hook, getting people to comment. That's what

[14:12] you want to optimize for um in my opinion. but has to stay relevant to what you're actually talking about. I did see a comment earlier um that's like, you know, quick little piece of advice that I know we think is like kind

[14:24] about. They said, "What's the easiest way to get like a Tik Tok shop account with 5,000 followers?" Uh there's really two ways. Either you run ads to your methods for that that we can't really get into. I just prefer to buy accounts.

[14:38] accounts. And um I don't know if they use ads to buy their accounts. Do do you do you typically buy your account? Yeah, usually. I mean, you you either pay with I'm I'm definitely going to pay with my money more than not. And if you buy from

[14:52] deals. Um especially if you buy in bulk. So, I'll buy most of my accounts in bulk stuff. We can we can put some links in the um description. Yeah. So, if you need a good account seller, we have some. Just DM me. DM me. Say you need a

[15:08] Tik Tok shop account plug. I'll send you the one I use. Um, and I'll check that once we get off this live stream. DM DM me. DM me. Let's see what else we got. Y'all are Y'all are absolute goats. We got We got Nick Fowler in here. What's

[15:21] up, Nick? Shout out. We got 62 people in here. Georgia asked a good question about um networking in person. Has that had a like a big factor in your success had a like a big factor in your success as a creator? And I would say 100% yes.

[15:34] Um in the right way though. You don't want to network just to for networking It's a waste of time. But if you're reaching out to people and going on calls and connecting with people, that is probably the quickest way you will

[15:47] get success as a creator like by far is getting specific eyes and eyes of someone who has done it before on your content to give you a review, change the small like the nuances and the small things to pretty much help you reach

[15:59] that next level as a creator. So it it makes a big difference, especially in certain level, you'll be able to go fly out to just Airbnbs like this and meet good time and get no work done. But um you know, meeting in person is one of

[16:13] just makes it makes the game fun, you know, and long it's amazing. Yeah. Joining a community, you know, that's that's what really networking is going other people that are doing the same thing as you. I think joining a

[16:27] community, no matter which one you join, you know, whether you're a beginner or you're advanced, is the best thing you can do, right? Every group's going to offer different things. Obviously, we're biased to Creators Corner. Um, I kind of

[16:39] So, shout out everyone in here. You'll see a lot of people in the chat saying important thing you can do is get around other people because one thing about this entrepreneurship journey is just as a matter of the fact, most people you

[16:51] grow up with that you're around are not going to be on that same path as you. through those rough patches when you have no one that can relate to you. But I promise you, everyone else that's in your community, even the ones that are

[17:04] beginners, they're all going to be dealing with the same exact problems, the same exact thoughts, and the same exact goals. So that's the best way to progress faster because you're not just getting his mind plus my mind plus my

[17:17] mind. It's more like multiplying. It's his mind times my mind times my mind. than you would if you were just doing things on your own. They say if you want to go far, uh, go with go with a group.

[17:30] If you want to go fast, go alone, right? So, definitely definitely definitely question. Shout out Jimmy. He said, "What are the top three mistakes of beginners?" Let's see. Zanth, I want you to answer this question. What do you

[17:43] beginners? Top three mistakes, I would say. Number one is this is inside and outside of CC, but obviously there's killers inside of CC. It's just posting without having any intention and just thinking that hard

[17:59] work and just putting in more hard work and time into the same exact thing is going to get you more results. But the thing is, if you're doing posting a bad video that you know isn't good, isn't your best a 100 times, it's not going to

[18:12] desire. The best thing to do is take a step back and look at what am I doing wrong so I can avoid that and then find the thing that works for me and then instead. I think for me, I can speak for myself and a few other creators that you

[18:26] see. I think that's one of the biggest mistakes. people when they're just starting out, they're following trends, which is what you're told to do, right? Copy what works. But just because something works

[18:40] for someone else doesn't mean it's going to work for you. So, I would say find products you believe in, you would personally purchase and be authentic, day what this entire app is about. You want to influence other people and if

[18:53] saying, you're not going to be able to sell that product. And also, just post your content, right? It's all about reps. Like, your first video, the odds of it going viral are not high. Like, you just need to post, choose products

[19:05] you like, and keep going. That's the other thing. Don't give up. Like every single one of us had like an insanely down period before we hit big, but it's literally one video that changes everything. Like I don't know if you

[19:19] want to touch on like literally your your story right before you hit a six figure a month, but I'll do it like briefly. So I joined CC and I knew nothing about creating. I joined I was afraid to do my recreate video. Like I

[19:33] cuz I didn't even want to show my face. still was a super shitty really bad video and but I I posted it anyways. I gave it in and then I just started putting in the reps and to be honest

[19:46] like all my videos flopped for about like almost two months. Nothing like I wasn't getting any sales. Nothing was working for me. I finally decided all right I'll show my face and then I think my second video is now at like 7 million

[20:00] views. It made me like my first 30k month and then the month after that I only made like 1,200 from my retainer. My account I had account issues. I didn't know what I was doing and I wasn't prepared. Then the month after

[20:14] wasn't prepared. Then the month after that I made 107K like profit in a month and really it was in less than a month I made yeah one of those days was 75k GMBB. Yeah. the product went out went out of sale and yeah, so the thing is

[20:28] cringe, but it's like the the guy with the pickaxe like hitting hitting hitting, but it's true. Like that's why it's been people talk about it so much. You can be so close to your just getting out of the the current suffering and

[20:42] pain of not having money. If you just really put your head down and look at yourself in a third person view and see what you're doing, like observe what day-to-day, it goes beyond just just content because everything connects. So

[20:57] yeah, I would just say I don't want to go too too deep into it, but you're closer than you think if you really have the intention and like you just you you have to have the belief with the work work ethic and yeah, that's it. Yeah.

[21:12] imposter syndrome. There's always going thing is that you just keep going. That's the biggest mistake beginners make is they quit before they hit big. I don't know if Jack wants to get on this.

[21:25] heavy question. Um, honestly, a lot of creators go wrong by just not being products they can actually pick and go viral with. So, a lot of times they'll just pick the ones that they see trending the most. whether it's like a a

[21:39] boom boom a narrow gum or like a random like like a the yerba magic product. But specific unfair advantage of those products, you might not be as uh well off promoting that product. So like the reason I run nurogum and boom boom is

[21:52] because I don't have any necessarily unfair disadvantages running that product. If I'm running like a [ __ ] like a cakes's nipple cover, like that's not going to work, bro. Because I'm not it just it wouldn't work obviously. But

[22:04] um a neurogum or like a boom boom those products almost anyone can run. So you're better off running them. Okay. Take a look at yourself and understand like okay what are what are you good at? What do you like doing? And then through

[22:16] pick. And I think that's a good way to do it because um a lot of people just products their friends are running. Pick the products you like and you're aligned pick the products you're most aligned with because you'll make the most money

[22:29] with because you'll make the most money with them. Okay. But um I saw another really good question in there. And if we're ready to move on, quality vids or bottom of funnel? I thought that was hilarious. But um I

[22:42] think you know what we're going to say. Obviously quality vids. I think as a beginner bottom ofunnel is a great way just to start. It's to make money. I similar to lives like live streaming. There's a lot of amazing live stream

[22:55] creators. But if you actually want to learn real skills that exceed Tik Tok valuable creator outside of Tik Tok and just to the market in general, you're Because bottom of funnel, it's free, it's free, it's free. It's like that

[23:10] learning how to go viral on these platforms. But again, if you're just starting, I know how it is, bro. Hustle, make your bag, and then over time, you'll realize that making quality vids is almost a lot better because it's it's

[23:24] more leverage. You don't have to post 300 videos a day. You can post like me, I posted one banger boom boom video last month, 60 50 or 60K a month and it's like it was one video. So you can see kind of with this content content [ __ ]

[23:39] it's you have the most insane leverage. So you're almost at a disadvantage just videos when in reality you focus on making one quality video or maybe just less videos that are more quality, you'll print way more. And that's how

[23:52] you see these people hitting 100K plus months consistently. And I know it's a bit ironic to say because Tik Tok shop really is like the gold rush of our generation, but it is a bit of short-term thinking to do some of these

[24:05] certain content styles, whether that's bottom of funnel or just, you know, optimizing to try to get pick up picked up by GMBB ads. Because the fact of the matter is if Tik Tok did disappear, which God forbid that happens. None of

[24:18] us want that to happen, but it almost did happen in January this year. You haven't actually developed the the skills of going viral, which is what this entire space is built on, right? And it's going to take you much farther

[24:30] than just Tik Tok shop if you learn how to have good hooks, how to build controversy, how to actually spark emotion, um, and you're not just being carried by, you know, a massive brand pushing ad spin, right? like what if you

[24:42] because I know a lot of us actually have this dream of being entrepreneurs and not being Tik Tok shop affiliates for the rest of our life. So think about what skills you're actually building. Yes, you're making money now, but you

[24:54] short by making certain styles of on that, Zan? Yeah, same thing. It's like if you want to go start a company, whatever it is, bottom of funnel speaks for itself. Like try to try to grow a

[25:07] company with just bottom of funnel. Bottom of funnel content. Good luck. I think it's self-explained. Like you want to learn the top of funnel skills. So yeah, that's So guys, we are going to be wrapping up the stream here in a second

[25:19] are networking. You know, like we said, it is important to network, meet up with people, connect, connect like uh Mr. Belmar himself said. I I'll just rapid fire some questions. Uh Josh said, "Have you had videos that weren't converting

[25:31] time?" Yes. My biggest video ever was actually like this. First 500,000 views, it barely made any sales. like literally less than $500 in sales. That video 3 weeks later got picked up by the algorithm and 29 million views later

[25:47] that video did almost like half a million in sales. So sometimes you just got to post post the content, let Tik Tok do the rest. I know saw another batch film content or just post them as you go?" Personally, I think it depends

[26:00] on the style of content you're doing. Sometimes it makes more sense to batch film if you're maybe posting for the same product. these guys. I know Jack, you know, his styles, they're they're very like oneoff. Like he he very much

[26:12] focuses on quality, whereas you might be like a mix in between. Yeah, I'll be honest. I'm envious of of Jack's system. That kid's dialed. So, yeah, I'm not the guy to talk to. I I need to get better at that. Jack has his systems down and

[26:26] it's just the time efficiency helps you to be more creative, too. So, yeah. I start going into like my system or anything, but I could talk for absolutely hours about systems and stuff because it's something that I just think

[26:40] because you have so much leverage as a creators in general. So ways you can you know refilm like I see a lot of like for an example I see a lot of creators like with their their phone or they use the same clip. They just refilm it in

[26:53] every single video. I with with my assistants I film it once and I use it myself hours at a time. I probably see myself a year of my life doing that. I'm just kidding. But um finding ways to systematize scripting, systematize like

[27:06] your ideas, how you're getting actual like ideas for content. There's so many different ways that you can um just think about applying leverage um and thinking more like an entrepreneur when it comes to this content stuff because

[27:18] um I think that's how the best creators really win is they understand what parts they can outsource and parts that that are most valuable to them and the the the things they're not good at, they don't like, and they create for content

[27:30] styles that they do like, and they're really good at, and um they kind of they find their own unfair advantage in their own type of content they make. So I like creator is almost like an instrument. And it's like if I'm a drum and Drew's a

[27:43] trumpet, like he he can't play the drums very well because he's a [ __ ] best as I can, but I can't be a trumpet. So it's like every person has their own unfair advantages. And how you win is you're going to pretty much be the best

[27:56] at what you can be, you know, and pretty much print in your own way. And usually people who print the most know how to play their instrument the best and um pretty much exceed um and kind of almost have a moat around themselves. Like with

[28:09] doing that. I saw kind of a gap in the market and I noticed that I had an the way I'm piecing together these story lines with the with the Shark Tank edits was starting to do it, people were literally downloading my videos with

[28:24] that. But you can if you want, make it do that. But like that's the thing. It's like I would spend hours on these edits, I've pretty much found my own moat,

[28:36] do you know? I made a bunch of money before I graduated high school. And that's that's the way to do it. So hell yeah. Systems systems are everything, this. I just want to say thank you. We have 67 people in here. That's the most

[28:50] So, I want to say thank you for anyone whether you're supporter like Alex and you know, the people that I always see much. Of course, all of us are in Creators Corner if you want to join

[29:03] Creators Corner. I have the link in my bio on my Tik Tok page if you want to on YouTube, the link will be in the description. Um, any questions, DM me. If you need the account supplier, DM me. I appreciate everyone. We are going to

[29:17] and uh for everyone that's joining, check out our little Airbnb if you want little bit. This is why you got to travel, make money with your friends, check it out. So, I wanted to make sure we get some of this in the content, too,

[29:30] for the tax write-offs because if I don't show this, the IRS might put me in jail. So, there we go everyone. I appreciate it. Peace out. Have a blessed night. I hope everyone continues to print money. Um, and I'm I'm holding two

[29:43] don't even know what I'm doing anymore. Peace out everyone.