Content That Ranks in Google
35sExplains a key SEO concept—search intent—with a concrete example that creators and marketers find immediately actionable.
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the better that your content can satisfy search intent the higher you'll rank in Google for example someone searching for best organic cat food is probably not credit card in hand ready to buy cat food they're more in browsing mode and they're comparing different options so if your page does a good job of comparing the pros cons pricing of different cat foods it's likely to perform well but if you create a page that's like promoting one cat
food over the other and is really salesy it's probably not going to convert well but if someone's searching for something like buy cat food online they're much fur further down the funnel and they're ready to buy so you could even rank a product or category page for a keyword like that on your e-commerce site even though there's no valuable content
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