6 Claude AI Features to Get Ahead of 99% of AI Users

[00:02] Claude are using it terribly wrong. They open Claude up, type a question, get an answer, and then close the tab. That's literally it. And look, I get it. That's how I started, too. But here's the thing, that's maybe just 10% of what

[00:14] I've been in the AI game since I was an engineering student at Imperial College London. I've used Claude to rack up millions of views on social media, build under 24 hours, and do marketing for million and billion dollar brands. And

[00:28] when I talk to my friends and colleagues in the space, the version of Claude most people are using are a calculator. When in reality, it could be a rocket ship. down six Claude features that are going to completely change how you work,

[00:40] create content, and your entire workflow, even if you've never used AI seriously before. Because this video alone will put you ahead of the 99% of the population, which still hides away from AI. And stay right until the end,

[00:52] hook up Claude to other powerful softwares to create an all-in-one letting Claude pull live data from TikTok and Instagram when it comes to absolutely mind-blowing, I promise you. Let's get into it. Okay, let's go

[01:06] projects. Tell me if this sounds like you. Most people that use Claude treat it like a blank slate every single time they try to type in a message. It's a start asking questions like, "What is the best coffee shops in my city?" Get

[01:20] then when you start a new message on a new chat window, it's like starting from scratch every single time, all over again. This is exhausting and completely feature called projects, and this is where everything changes. A project is

[01:35] basically a persistent workspace within Claude. You give it instructions once, your tone, brand, audience, goals, and Claude remembers all of it. Every single time you open a brand new project. It's like Claude having its own brain, and

[01:48] you're adding to the memory that's stored there. No re-explaining, no information for the hundredth time. All of the data about you, your business, and your goals is saved in one place. Now, I have a few businesses on the go,

[02:02] so this is how I use the projects tab within Claude. I have a project set up Sankofa Media. I have a project set up for my software company, Volo. And then aspects of my life, whether that be personally or professionally. The way I

[02:15] see it is like having a different employee or agent for every aspect of my life I want AI to help me with. And inside each of the projects, I've Claude needs to know to help that particular project. So, for my media and

[02:28] marketing company project, I've uploaded brand guidelines, goals, client everything that can be valuable for helping me to acquire more clients. Plus, there's content style guides in there and skill files, so every time I

[02:40] open that project up, Claude is like, "Yes, I know exactly what I need to do. what this can mean for you. If you are a personal trainer, you can have a of your clients. Each project can be trained on your client, their diet

[02:53] plans, their fitness routine, etc. And it's all centralized within one hub with that does not interfere with each other. So, if you run some kind of service or pretty much a non-negotiable to use the projects tab because it enables Claude

[03:06] to become a specialist in your brand, not a generalist like how most people but it makes up the whole foundation of this video. But, spoiler alert, the next 10 times more powerful. Okay, let's move on to feature two, which is MCPs. Now, I

[03:21] "Dennis, you've mentioned a word I've never heard about before," and your walls start building up. Don't worry, trust me, MCPs are really easy to understand. Let me break it down for you. An MCP is a model context protocol.

[03:34] Fancy word which just means you can provide external data sources directly to Claude. And this is a really powerful feature because it enables Claude to plug into other softwares directly on your behalf. We are talking about

[03:47] real-time information and live data sources that Claude can take and utilize. Now, you'll notice that over 2026 a bunch of softwares are releasing MCPs because of how powerful this is. And some of the most powerful MCPs are

[03:59] creation, e-commerce, and marketing. So, let me talk to you a little bit about how to plug Verlos API into Claude to short-form data aggregator scanning across TikTok, YouTube Shorts, and

[04:12] Instagram to pull out the most viral outliers and trending data points. And here's the problem it solves. Claude is incredibly smart, but it has no idea what is going viral on TikTok. It could not tell you what funny dog video went

[04:24] viral last Tuesday. It simply does not have that information. Or at least it didn't until you plug in the Verlo data into Claude. And now suddenly, by connecting Verlos API into Claude, Claude now has information as to what

[04:36] hooks are crushing Instagram and what content is trending in your industry. Without that data, you are asking Claude to create marketing assets like reference point. It's like hiring a world-class chef like Gordon Ramsay, but

[04:49] giving them no ingredients. So, simply by plugging in a Verlo API key into you how to do it, you've given Claude live data access to what is trending YouTube Shorts, and Instagram. Live data, the engagement, outlier scores,

[05:05] trending videos, all plugged into Claude. All done for you continuously 24/7 on your behalf. Okay, so here's how to set it up. Head over to the Verlo the description and in the pinned comment. Then you want to sign up and

[05:18] top up your API account. Minimum top up is just $10, so super affordable. This key. Then head back over to Claude, settings, connectors, and then create a new connector labeled as Verlo, and paste in the MCP link. When you click

[05:33] next, you'll be prompted to paste in the Verlo API key. Do exactly this, enable permissions, and you are good to go. That is literally how simple it is to connect Verlo over to Claude. And now you can prompt anything in Claude and it

[05:45] That can literally be the difference between your content getting 200 views or 200,000 views. Okay, let's move on to feature three, which is utilizing Claude this one is going to blow some of you away, because I'm going to show you how

[06:00] I built fully functioning websites, such as drop-shipping stores and marketing websites, in just 20 to 30 minutes using Claude Code. Because currently, Claude Code is Claude's most powerful model. It doesn't just answer questions, it builds

[06:12] things for you in real time. Real web sites, real stores that are beautiful and functional. And you can pair Claude Code with sites like Visual Studio Code exactly how I was able to build a drop-shipping website in just 20 minutes

[06:26] using those two softwares. So, first, download Visual Studio Code. It's Then, connect it over to Claude Code. Once you've connected the two, depending website, you may need to connect your Shopify store over to a Visual Studio

[06:40] Code. That is through a Shopify CLI. Now, that may sound confusing, don't you through the steps, step-by-step, and it will do so for you. My recommendation is to provide two to three example reference websites of what you want your

[06:54] a basis of what you want to create. Then, give Claude some context, the product, brand, offer, etc., and let it cook for you building up the website. So, a couple weeks back, I made a video about starting a brand new drop-shipping

[07:07] this was the exact site that I was able to build. It took me just 20 to 30 all of the heavy lifting. In fact, in under an hour, I went from having no store whatsoever to a live, ready-to-go product and store to get sales. And we

[07:22] I've got a video all about it, you can check it out after this one. Speaking of drop-shipping with Claude, there is one software that every e-commerce founder needs in their arsenal, and that is Omnisend. Omnisend is an email and SMS

[07:35] marketing platform trusted by over 150,000 brands. And even more impressively, on average, with their SMS and email automations, customers make back $79 for every $1 spent. Now, this is not a fluke. If you run an online

[07:48] business, it is pretty much mandatory to be doing email and SMS marketing in 2026. This is both for recovering events like abandoned carts and to entice current customers to re-spend again through promotional offers. The problem

[08:01] is most email automation tools take hours to set up and are difficult to use. Omnisend, on the other hand, is a powerful tool without a steep learning curve. So, it's loved by experts and newbies alike. Plus, you can now plug

[08:13] Omnisend directly into AI models like ChatGPT, meaning you can extract data from your live campaigns by talking directly to these AI models and getting feedback onto what is working and what isn't. By using Omnisend as a direct

[08:25] connector. For example, you can ask for week-over-week performance. Like, how this week compared to last week? Don't just give me the numbers, tell me what's changed and why it matters. And ChatGPT will analyze the results and break it

[08:38] down for you. So, you can make decisions with confidence to generate sales. Now, Email marketing is a massive revenue driver for my businesses. It is without marketing channels that you can set up. And the best part is right now, Omnisend

[08:52] is offering to migrate you over from an alternative email service provider free of charge for the first 5 days. And for reference, these sorts of packages So, check out Omnisend link down below in the description and the pinned

[09:05] and SMS automations. And also, the link your online store, and start automating your workflows. And it's not just drop can also create marketing websites. Hey, I mean, clients do not need to know how

[09:19] it's beautiful and functional. For example, for one of my marketing websites, I asked Claude Code to build it for me and then exported the CSS and HTML file and pasted it into a website hoster like GoHighLevel. This is going

[09:32] to be the future of web design agencies for non-technical people. And if you are ahead of the curve. Okay, feature number four is Claude's system prompts and skill files. This will enable you to train Claude like an employee of your

[09:45] business. Now, here's the mistake I see constantly. People write the same prompt over and over again. Write in a casual tone, keep it under 60 seconds, make it punchy every single time. Stop doing that. You're treating Claude like it's a

[09:58] single day to your office. Claude has essentially a set of saved instructions that you can provide to Claude so it's up to scratch with what you want it to do step by step. Think of it as giving

[10:11] don't have to repeat yourself every single time. You write the instructions once. For example, when making a TikTok, keep the hook under 3 seconds, make it punchy, relatable, and include an actionable call to action. Save it as a

[10:24] every single time, it will follow that step-by-step set of instructions. So, I've got skills set up for my LinkedIn post, TikTok, Instagram, pretty much every social media, and every task that Claude helps me with. Even as far as

[10:37] email sequences, ad copy, and client offer docs. It's enabled me to turn Claude into a trained specialist in every field I needed to help me with. files from GitHub, although these do work better with models like open

[10:50] to write your own instructions from scratch. Find one that matches your case, download it, and drop it into your Claude. This alone will save you hours every single week repeating yourself with the same instructions. If you've

[11:02] down below and let me know in the comment section what you are currently using Claude for. Okay, feature number five is Claude Co-work. This one has changed my week more than anything else. And unlike Claude Chat where you are

[11:14] just having a conversation, Co-work can actually see and interact with files on your computer. It can open them, edit them, save notes, and complete real tasks on your behalf. I'm talking about, "Hey, here's access to my mailbox. Read

[11:26] summarize them, and provide to me the the I need to know about." Or, "Here's a raw data sheet, turn it into a polished PDF I can share to my clients. You give it a task, walk away, come back, and

[11:38] it's done. A 24/7 employee that does not moan. As a content creator, I love to pair Claude Co-work with Volo's API. I mentioned the Volo API before for providing real-time data intelligence for short-form platforms. Pairing that

[11:51] with Co-work is a absolute dream. It's enabled me to create batches of short-form scripts based on viral data. So, if you've ever thought, "I wish AI would just do this for me rather than telling me how to do it," Claude Co-work

[12:03] feature six, which is using Claude as a business intelligence tool. This is the feature with the most untapped potential because almost nobody is utilizing it. tool, but in reality, it's one of the most powerful business analyst tools out

[12:18] of the features we've mentioned so far, it becomes something brand new entirely. Here's what I mean. You can upload data from your Meta ads, it will analyze the performance, and give you improvements. Same with sales figures, customer

[12:30] reviews, competitor research. Claude can crunch numbers, analyze patterns, and tell you what to improve upon. I do this for myself and my clients. I provide the Meta ad data, and then say, "Hey, based on these Meta ads, tell me what I need

[12:42] agency thousands of dollars to make decisions that Claude can make better and quicker. And it's like talking to a competent employee. "Based on this ad should record next." Claude will break

[12:55] patterns, and the psychology behind what makes a winning ad. This is how I stay ahead of the game, using Claude as that personal assistant in my pocket to help me every step of the way. Because Claude at its core is an expert synthesiser.

[13:08] Our job as founders, entrepreneurs, and CEOs is not to sit there and process millions of data points at a time. It's better we feed that information into a competent AI model like Claude, get the results from that AI model, and make

[13:20] you're running a business, a brand, or looking to start a brand new side Claude just to write things for you. Start using it to think and sympathize. So, that is the exact system I use in my own businesses and for my clients. And

[13:34] Claude journey from beginner to expert, this video may have been a little need to implement all six features today. Start with one and build up from features will put you ahead of 95% of people that barely even know Claude

[13:49] exists. You are not behind in this AI journey and the fact you made it this that. And I mentioned earlier in this video how I tested out using Claude to business from scratch. Well, if that piqued your curiosity, don't worry. I'll

[14:02] you can check it out, watch it, and see if you want to replicate the same sort of challenge. Because I go through the entire step-by-step full process, you can follow along with me and do it yourself. I'll see you there.