6 Content Mistakes That Are Killing Small Creators (Nobody Teaches This)

[00:01] content isn't getting the traction it deserves, I'm going to break down exactly why that's happening and how to fix it. Cuz the truth is there's only six reasons why content performs poorly. And if you solve for these six things,

[00:14] you will get significantly more views and grow much, much faster. Now, I know this works because content and marketing is all I do all day long. I have a views. And I've also worked with hundreds of business owners behind the

[00:27] scenes to audit and fix their content. that's not working. So, in this video, major content mistakes you might be making, and I'll break down the exact step-by-step tactics for how to fix each one. All right, content mistake number

[00:40] one is called bad sampling. And this really is the explanation for why your content is being ignored. When you say your content is being ignored, what you you get low views. And the problem really is, you have no idea why that's

[00:54] happening behind the scenes with the algorithm when you press post. And this low views. First, the algorithm takes your video and analyzes the transcript and the caption or description. And this is how it indexes what topics and

[01:08] keywords your video is about. Then it takes your video and it shows it to a super small sample of 100 to 200 people. Now, when you're brand new on social hundred people are legit randos that

[01:20] algorithm picks them specifically because they've shown behavior to enjoy before. Now, when you do have some initial following, the algorithm will followers. Typically, people that have

[01:34] the past. Now, regardless of the path, with this initial sample, the algorithm is trying to rapidly determine how much or how little this sample group likes the video. If the sample data comes back strong in that these 100 to 200 people

[01:48] algorithm will start pushing that video a lot. But if this sample of people do not watch or engage, the algorithm will nuke the video and the growth will stop. So in this case and all cases, if your video got low views, it was because the

[02:02] sample data came back weak and those first couple hundred people did not watch or engage at the average you needed. Okay, so the big question is why? Why did that sample group not engage? Why was the sample data so weak?

[02:15] why this could happen. The first reason is fake followers. If you bought fake followers because you thought you could trick real people into trusting you congrats, you played yourself because the algorithm is running that sample

[02:29] process to bots that don't watch videos. And I know this is super common because have 50,000 followers and are only getting 800 views. And when I asked them, it's because 48,000 of the 50 were paid for fake followers. So, if this is

[02:43] have to start over from a fresh account or it's never going to work. Now, the comes back weak is because you have the wrong followers. Let's say you have a from high school. Well, now if you start posting deep educational content on a

[02:58] sample data goes to a bunch of those people, the data is going to come back weak because they don't care about those topics. Or maybe you did grow an account from scratch talking about fashion, but now you want to switch from fashion to

[03:11] science. When you post those science videos, the sample data of the fashion because those fashion people don't want to watch science topics at the same rate this is you and you feel like you have the wrong followers, you're either going

[03:25] to have to start fresh from a new account or slowly grow and add more science followers slowly over time, churn more fashion followers slowly over time, and re-calibrate so that over time the sample mix is better skewed to

[03:39] one of those paths. Now, the third and final reason why that sample data came back, and by far the most common, is that you just made a bad video. And it's The algorithm is a math equation. It does not have feelings. So, if your

[03:53] getting pushed, and you don't have fake followers, and you don't have the wrong followers, it's cuz you didn't make a video that was good enough to beat the game, you're playing in the big leagues where you're competing for attention

[04:05] have been doing this for a decade. So, if your video isn't preferred by the initial sample, it's just that it was a bad video and didn't beat the baseline, and I call this whole problem bad sampling, and this is what you need to

[04:18] fix if you want your content to stop being ignored and get more views. Now, and playbook for how to approach content to fix this problem. I know exactly what to change to turn those bad videos into good ones, so the sample data goes from

[04:32] video, I'm going to break down the five biggest problems or mistakes that your videos are making that contribute them to being bad videos. I'm also going to walk through the tactical changes for how to fix those so you can start making

[04:45] this, if you're a business owner and you want to get better at content, that's why you're watching this channel, I built a free community just for you. It's called Wavy World. We have 31,000 entrepreneurs in it, 60 free trainings

[04:57] completely free. Invite link below if you want to join. All right. Now, the first big reason why your videos are not working is called no man's land. And positioning and idea strategy. Specifically, how you pick which videos

[05:11] to make. If your videos are not working, it's probably because you're stuck in no man's land. Let me explain what I mean. Typically, content works that's either extremely entertaining or extremely educational. It's either really

[05:23] interesting or really useful. Most people try to play in the middle. Kind of interesting, kind of useful. A lot of people call this edutainment. This is a is how you're approaching your content strategy, what ends up happening when

[05:35] you try to play the edutainment game is that your content is neither extremely interesting nor extremely useful. You have less useful value, but you claim the middle. It ends up not working and you lose both games. If you're playing

[05:49] the entertainment game, you are legit competing with every entertainment source on Earth. Mr. Beast, Kaisen, Netflix, all of them. Every single viewer on the internet has a pool of non-working, non-sleeping time that they

[06:03] You're competing for a slice of that time. Now, if you're playing the all the sources where people get tactical answers to questions. ChatGBT, Google, other entertainment creators, all of that. Both games are hard, but

[06:18] regardless, you need to pick one and optimize everything for that. If you're entertaining, kind of useful, you're going to lose both because the by the best entertainment creators and the usefulness value will get outkicked

[06:32] you're in the middle, you will lose. Now, let's get really tactical about how you pick the entertainment game, your entire goal is to come up with video ideas that drive mass shock, mass emotional transfer, and apply to a large

[06:47] number of people. You could be pure genp pop entertainment like Mr. beast, or you could be category entertainment, like tech stories, but it's still on this side of the table, you're going for mass shock, mass emotional transfer,

[06:59] huge tam. Now, if you play the education or value game, your goal is to come up with topics and premises and angles that help the viewer maximally understand the tip you're giving so that they can use that learning and apply it in their own

[07:12] scenario. Again, you could be pure genp pop education like mindset tips, or you could be category education, like specific tech tool workflows and demos. But either way, here you're going for tactically applicable learnings. Now,

[07:26] for educational content, you would prefer that they're enjoyable to watch. Nobody wants to watch some super stale, boring Harvard professor type lecture. But the educational value must be the highest priority for educational

[07:39] doing both. You're making educational value that's extremely tactical and There is a big difference between edutainment and enjoyable education. And creators and brands make. They don't commit to either game. They're lost in

[07:55] through. Okay, one more bonus tip on this education versus entertainment game. It's very popular. Once you pick one game to play, it's very hard to channel. Don't do that. Some creators

[08:08] personal brand is so big that people will watch because of their face, not beginners, whether you're a creator or a brand, switching back and forth rarely works. Pick one game per channel and stick specifically to that. And you can

[08:22] which game to play is to ask yourself, what value am I giving to the viewer in my videos? Is it something they can walk away from the video and use right now or entertainment game. If yes, you're playing the education game. It really is

[08:37] but you have to pick one per channel. All right, content mistake number three that is causing you low views is bad ideas. It sucks to hear, but the reason your content is being ignored almost always is because your video ideas are

[08:51] interesting enough, not useful enough, or not clear enough. Now, let's unpack this because ideas really are the most valuable piece of the content puzzle. know exactly what it means. So, let's unpack the full thing. If you're looking

[09:05] at the end content workflow, you've got ideas, scripting, recording, editing, posting, and analyzing. Of that full workflow, ideas by far are the most

[09:17] you. There are millions of videos every day that go viral that are unscripted with no edits, shot in a bedroom, zero cuts, takes 10 minutes to do, they get 10 million views. The reason those videos work is because the idea was a

[09:31] banger. That's all they needed to do. Not saying every video is like that, but piece. Now, let's really break this down. When I say idea, I'm talking about the topic plus the premise plus the hook. Those three things come together

[09:44] to create the video idea. The topic is a oneline sentence explaining the concept. The premise is the approach or angle or lens that you put on the topic. And the hook is the visual and spoken execution that you use to explain the topic and

[09:59] premise in the first 3 to 5 seconds. That idea combo is the most important says anything different has no idea what they're talking about. Now, let me give you a tactical example of what a winning content idea actually looks like. We're

[10:12] I'm going to explain exactly why it's a winner. This guy, Yanni, has a huge following where on his channel he breaks down his journey to restore a old vintage bowling alley in Chicago. He went from zero to a million followers in

[10:25] the last 4 months or so. Absolute nuclear growth. Now, let's analyze the idea, the topic, premise, hook from this video that got 1.5 million views. >> Today is day 33 of rehabbing my 60-year-old bowling alley. You might be

[10:38] Johnny from the Bowlers Journal pulled up to write a story about this project. >> Okay, so the topic, the oneline explanation is this guy is rehabbing a premise for the series is that he takes you on these daily vlog mini missions

[10:55] around his process to restore the bowling alley. The specific angler premise for each video is a different mission or task. Now, in this specific angler premise is that he's got a guy from a famous bowling magazine coming in

[11:09] to interview him, and the entire video is baked around that concept. Now, for the hook format, his spoken hook, he always starts every video the same way. This is day X of rehabbing my 60-year-old bowling alley. But most

[11:21] importantly, his visual hooks are almost always something bowling related, and he spinning, the bowling balls are spinning, he's throwing the bowling recognizability and there's motion in it. This combination, the topic, premise

[11:35] winning idea. But let's break down why. Why is this a winning idea and what specifically are the attributes that make up a winning idea? First, as a are we playing the entertainment game or the education game? Remember, we have to

[11:49] could have either decided, I'm going to make entertainment style content documenting my journey to restore this bowling alley, or I'm going to make educational content where I give tactical tips to bowling alley operators

[12:02] or business owners that they can take and apply to their business. He could the entertainment game. If you watch his videos, he's not giving you explicit walk away learning that you can apply today. Maybe he infuses a little bit of

[12:15] learning, but really, he's basically filming a vlog or a TV show about his long. And this is completely fine. Entertainment or education works, but it's very important that he picked and doubled down on the one he chose. Okay.

[12:27] So, let's break down the core factors across topic, premise, and hook that need to be true for entertainment style content and what exactly he did in his entertainment content, the topic and premise have to do three things. First,

[12:41] they have to be shock inducing. Ideally, it's something the viewer has never seen max novelty. Now, in Yanni's case, I'd behind the scenes of a bowling alley before. That's max novelty to me. And

[12:55] see that is super unique. Now, this is really important. If Yanni were the 10th account that I saw to rehab a bowling alley using this behind-the-scenes vlog shocking. It wouldn't have gotten so much traction. But because he's the

[13:09] first one to do it, it works. Now, the second aspect of entertainment style be curiosityinducing. Some question has to pop into my head immediately as the viewer. For example, as soon as I saw this video that we've

[13:23] questions popped into my head. How is he doing this? How long has he been doing bowling alley? What's going to happen next? All those questions are popping watching this. And the third aspect of entertainment style content for the

[13:37] topic and premise is that there needs to be large applicability with some common point of interest. And what I mean by this is a large number of people that could find this interesting and some point of interest in the topic that they

[13:49] could relate to quickly. So in this case, anyone that has ever bowled, been to a bowling alley or maybe even seen a bowling related show on TV, might find there are approximately 500 million people in the world, 6% of the global

[14:04] alley at least once before. That is a there's a lot of people that would relate to this immediately. Again, TAM It matters a little bit less for education, but right now we're focused

[14:19] focused. So, as a recap, the three elements that must be true for the topic entertainment style content. It must be shock inducing. It must be curiosityinducing. And it must be largely applicable with some point of

[14:33] common interest. Okay, so that is half the idea. Remember topic, premise, hook. That was topic and premise. Now, let's go to hook. What does the hook need to are those same factors on the hook side? When you're making entertainment

[14:45] content, obviously the hook has to stop the scroll. This is critical. And to do that, you need to have the following few aspects. First, you want recognizable interest, I want to see a visual and immediately recognize something in that

[15:00] the bowling alley, the bowling ball. These are things with common points of relatability that I recognize visually in the hook. That's really important. Now, this recognizability could also be a facial expression on the viewer's face

[15:12] face on, but they're really sad, I relate to that. You need some common point of relatability in the visual. And this is important because you want to reduce the time it takes for the viewer

[15:25] what's going on. Now, typically this works best with visuals that have high color, high motion, high contrast, something that grabs my attention, but then the thing in the visual, the expression or the object allows me to

[15:38] Now, Yanni's visuals in the hook worked super well, both because they're moving, so they grab my attention, but also they're common objects that I related to alley. I've seen bowling pins, bowling ball. I haven't seen it in a while on

[15:51] social media, but it immediately drew back to my head. That's what you want in visuals. Now, the second piece is that this helps align to the words he's saying. He's saying, "Day 44 of me rehabbing my 60-year-old bowling alley."

[16:04] When he says, "Rehabing my 60-year-old bowling alley," I'm looking at the old looking bowling alley. Those visuals and those words are aligned. You want hook alignment. That's the second key piece. And why that's important is after just 3

[16:17] this is about a bowling alley in a bowling alley. He's rehabbing a bowling alley. And I start to get the pieces quicker. It's really important that you start to get clarity on what's going on as fast as possible. The visual helps

[16:30] reinforce this quickly. Now, as a bonus, what he did is he added music to create part of. He used a Frank Ocean song. You don't have to use music, but it is to kind of boost the vibe and help match everything even better. So, in summary,

[16:44] on the hook side, you need visual recognizability either with an object or allows a viewer to understand what is going on and relate to the scenario. Two, you need alignment between the visuals and the words being said, as

[16:58] if you want, optionally, you can add music or sound to help vibe match the the story is, if your videos are flopping, I can almost guarantee that on the idea front, something about the topic, premise, or hook that you're

[17:12] making is not dialed in. If it's the topic, you either haven't chosen a topic that's relevant enough for your viewer. If it's the premise, you haven't framed the angle or lens of the story to be interesting enough for the viewer. And

[17:25] if it's the hooks, either the spoken hook was not clear enough, the visuals were not interesting enough, or the visuals and spoken hook did not align I just went through was an entertainment case study. Yanni's video was an

[17:38] entertainment video. For educational videos, it's still topic, premise, hook, but the characteristics and attributes that matter change slightly. And here are the differences. For educational content, for the topic and premise,

[17:50] instead of max shock inducing, you're going for max clarity inducing around the pain point you're talking about. It has to be immediately clear what value video from the topic and premise. You don't need pure novelty around the idea.

[18:04] you could have novelty on your delivery or the tip you give, that's great. The way to think of this is instead of raw shock, you need targeted shock towards right. Now, I was thinking about this. The most valuable thing I could give you

[18:18] is the tactical playbook for how to solve the ideas problems we just went through. This is the most important piece of the process. Here's my tactical the question, how do I come up with better ideas more often? You have two

[18:32] ways. The manual way is to come up with original ideas, original topics, and premises on your own and then really workshop the topic, premise, and hook to try to get it aligned and max it out. This takes a lot of time and the

[18:45] playbook to do this is pretty sophisticated depending on your niche. The much easier way and what I do personally is to look for proven winning videos in your space, ones that already have high views and are outliers and

[18:57] then mine them for the topics, premises and hooks that already worked. Take those, extract the patterns and apply them to your own videos. That is the verse harder approach. Now, the way to do this tactically, you go to

[19:10] sandcastles.ai. You create a watch list of all the accounts in your space that make good videos. You go to the videos tab and you filter only by that watch that does is give you the best performing outlier videos in your space

[19:25] all in one area. You can then open those videos and play them right there. So, I literally go one by one by one by one. I watch all of them. And this is much faster than scrolling on a 4U feed because you're not getting any noise.

[19:37] Every single video is on target and every single video is an outlier. You videos to find a couple winners. In a 100 videos, you find a hundred winners using sand castles. So, what I do is I take this, I open a new tab, Google Doc,

[19:50] and I write down best topics and best hooks. And then I go and I watch one by I watch the whole thing. I write down the topic. I write down the hook. Now, after a 100 videos in a session, I now start to see the patterns for what are

[20:03] the best performing topics, premises, and hooks. I take those topics and I interesting that I know that most others don't about this topic that I could retell the story with? Is there anything different that I could do to the hook to

[20:18] ratchet up the shock, curiosity, and Max Tam? That's how you do this process. So, would analyze this bowling video from Yanni that we've been watching. On the topic front, if I were to extract out the one-s sentence Mad Lib format, it's

[20:32] watch me restore X thing. Now, X thing could be home renovations. It could be vintage objects like watches and cars. It could be another old business like a different sorts of things you could swap in for the watch me restore X. It

[20:48] doesn't just have to be a bowling alley. And that's what I call remixing a topic lens. You take a good idea, restoring X, twist it, and now you have all different could go down. Now, on the premise or angle front, if I look at what Yanni

[21:02] did, he took the restoration process, broke it down into individual daily missions, and then summarized those using his videos. So, for example, how would I apply that to one of these other topic mad lips? If I was restoring a

[21:14] house, maybe one video is how I rebuild the kitchen. Maybe another video is talking to the tile manufacturer, and so on. If you're restoring an old watch, a different piece of the watch as you're rebuilding it. Now, on the hooks front,

[21:27] if I look at just this video from Yanni, I've got three observations that I'm extracting out. Number one, always have something unique moving in the frame. Number two, always have the frame shot where the visual context is immediately

[21:39] noticeable. He always has some aspect of the bowling alley, the lane, the ball always has something related to the bowling alley immediately visible. And person, the main creator, in this case, Yanni, in the frame doing something

[21:55] principles that you can extract from the hooks. Now, I'm not going to buy a series, but you can start to see if you look at it from a topic, premise, and hook perspective. You can extract the patterns that are universally applicable

[22:08] to other ideas. And I gleaned all that off just one video. Imagine if I went through a 100 videos across 30 creators, how many different ideas I would come up finding winners, analyzing the patterns

[22:22] That is what all the pros, all the media companies, that's what they all do to grow faster on social media. That will solve your ideas problem. I do that of course, the last point here, cuz I can already hear people in the comments.

[22:36] gut check. Well, if I do take that as inspiration and remix it, will that content format actually drive leads for my business? And let's analyze this for this bowling series for Yanni. This for sure is going to drive foot traffic

[22:50] bowling alley, they're going to be sold out every single night. He also will general fandom perspective now that he has 900,000 followers on Instagram. But the real revenue driver here would be if he was selling agency services, helping

[23:06] other local businesses make content or if he had an agency service where he was buying many other types of old businesses and restoring them. That's tapping into that. That's completely fine. So, will this work as a content

[23:20] locally. But there's a lot more revenue on the table that this could work for if were to run this playbook, you extract this out, but you're doing it for flipping homes or restoring old homes and you do have a real estate practice

[23:34] or some agency where you do this, that's a much better model to fit into the always trying to do this process raw where you analyze the winning content, extract out the patterns, but then you back fit those winners into content

[23:47] for your business. Not to go too far down the rabbit hole in terms of the how I would think about it. All right. Now, you can probably tell if you nail the idea, the topic, premise, hook, you are in a great spot. That is the hardest

[23:59] is why I spend so much time breaking it down. The truth is most people don't idea process cuz they don't think that's the problem. But if you get somebody hooked that wants to watch, everything else is so much easier. Now, the next

[24:13] major bucket of problems is poor storytelling and weak visual execution. simple. There are three major storytelling mistakes and three major making. Let's rip through them really quickly. On the storytelling side, these

[24:27] are the three mistakes. The first one is adding too many unnecessary details right after the hook. I call this over stuffing. Typically, people get so they have a topic they know a lot about that they just over stuff way too many

[24:40] details into the story. And this will feel like the viewer is getting it really hard for them to connect between the hook and the main problem of the shortest path to interesting after the primary curiosity question is popped

[24:55] in the viewer's mind. You just give a couple contextual facts and that's it. prioritize using these over everything else. And only use things that are additive to the story. Give the viewer enough context where they can walk down

[25:08] the rope from the beginning to the end, but nothing extra. Now, the second big with that, and it's called broken storytelling. Maybe you do cut out a lot of the fluff details, but the ones you choose to use lead the viewer down the

[25:21] hook, but then you lead them to a completely different story, and you try just too hard to follow. You want to make the story super clear to consume. from beginning to end. Now, the third big storytelling mistake is not

[25:36] stories from good to great. If you're able to pick the right facts and you viewer kind of on one story arc, what you want to do is introduce another relevant conflict 20 to 25 seconds into the video. This will rehook and

[25:52] to the end. So, for example, in Yanni's video that we watched, the first main 20 to 25 seconds was all about this guy Johnny that was a writer for the Bowling Journal came in for an interview with

[26:04] Yanni. But then at the 25 second mark approximately, Yanni had Johnny ask a did a 25-year-old buy a bowling alley and get from zero to a million followers so quickly. That is the rehook. It's a second curiosityinducing hook after the

[26:19] first one started to get boring. So for you when you're auditing your content, that's a huge if cuz that's the most important piece when it comes to you're not over stuffing the details, you have a clear logic line, and you're

[26:32] rehooking every 20 to 25 seconds. Now, on the visual execution side, there are also three common mistakes that I see all the time. The first one is weak visuals. The visual aspect of content is a critically underrated piece of this

[26:44] need the most cinematic visuals in the use Veo3 if you don't shoot them. What it means that you need to give the viewer something interesting to look at while they're listening. Also, it's

[26:56] absolutely essential that these visuals align with the words you're saying. Just alignment, you need alignment with the spoken words throughout the whole story. should ask yourself, what is the best visual I could be showing here? And then

[27:10] visual execution mistake is that the visual format just ends up getting stale really a combination of the visuals used, the layout they're in, and like the angles that those visuals were shot at. It turns out there are 36 core

[27:25] visual formats that all content falls into. I've got a full database of this. just visual formats, breaking all these down and the pros and cons, make sure to third visual execution mistake that I always see is called visual switching.

[27:39] And this is the pacing that the visuals and camera angles change as the video is to lose people and they're going to churn because of boredom. If it's too people and confuse them because they can't take it all in. So, you need to

[27:52] find that Goldilock zone of visual switch pacing. The best way to do this you're really locked in on. Download those videos, put them onto a Premiere Pro or Final Cut timeline, make chops

[28:04] every time the visual switches, and then study about how long each section is. switch pacing. All right. Now, the last two mistakes are super straightforward, Before we go into those, let's just review what we've covered so far. First,

[28:19] we talked about why your content is actually getting low views in the first sampling data that's going back to the algorithm. Next, we covered three could be making. And I say they're three, but it's really like nine. The

[28:33] first one was on positioning, and it was to not get stuck in no man's land. content and try to be the max interesting you can, or commit fully to If you're doing education, you want it to be enjoyable. You do not want to fall

[28:47] is where you're not as interesting as the interesting people and you're not as where you want to be. Now, the second biggest mistake that we covered was bad ideas. And this really is the killer. I'm telling you, this is the one you

[29:01] need to overinvest time in solving. And that comes to topic, premise, and hooks. each of those and how to use sandcastles.ai to build a system for extracting the patterns. The third biggest bucket of mistakes we walked

[29:17] through was poor storytelling and weak visual execution. And we actually broke down six kind of sub mistakes in there. The truth is, if you can get through those four pieces, the sampling data and then the other three, the last two that

[29:29] I'm about to go through end up being really easy. And if you really boil it through ideas. Cuz if you get a good idea that hooks somebody, visual storytelling and spoken flow is actually really easy to learn, train, and build a

[29:42] system for. It's really ideas that is the white whale. I say that over and over because most people think their storytelling, their persuasion, their editing is what matters. No, it's ideas. It's topic premise hook. Okay, so let's

[29:54] finish these last two. The fifth biggest mistake is poor topic consistency. And beginning when I was talking about bad sampling. Once you solve for ideas and this well, the algorithm is going to start honing in on who likes your videos

[30:09] and who it should push them to. And this will work. I promise you it will eventually start feeling like a snowball rolling downhill if you don't make this big mistake here. All you have to do is not deviate from the topics and keywords

[30:22] that you've spent so long training the algorithm to feed you for. When you switch topics around, beauty, science, vlogging, travel. When you switch topics around, it resets that bad sampling problem over and over. You've got a

[30:36] start doing fitness content, they don't want to see it. You start doing beauty start doing science content, they don't want to see it. You don't want to bounce around with topics. This is called having a bad audience match. So, please,

[30:48] for the love of God, once you figure out a topic that works and people start rolling, double down on that, do not deviate. If you want to try something when you're running two channels, you realize this is stupid and you'll go

[31:02] the main channel. Now, the last big mistake, number six, is low volume. If no man's land, you got great ideas, you've got the flow for the execution, you're not deviating the topics. If you have all those, all you

[31:16] volume. And volume matters not just because you're making more videos for more people. The more data the algorithm can get about those good matches, the more it will feed and push you into those matches. So volume is really your

[31:29] else out. All right, guys. That's all I've got for this video. As a recap, the you a framework for how to solve if you feel like your content's being ignored. And if you want more views, use this framework as a checklist and kind of

[31:43] like audit format to make sure you're not making these big mistakes. Now, this you feel like your content is being ignored, you're getting low views. If you're getting low views, it's because the sample data is coming back weak. If

[31:55] it's because you have fake followers, the wrong followers, or bad videos. If you have bad videos, it's because you're making one or all of these mistakes. where your videos are not as interesting as the entertainment and not as useful

[32:09] as the education. You have bad topic, premise, and hooks, which are not winners and you're not coming up with the right ideas. You have poor stories execution. You are not staying

[32:22] working or you're not putting out enough volume. It's one of those five problems in that order. Typically, it's ideas that is the issue. As always, guys, I'm trying my absolute best, if you're a business owner, to help you level up

[32:35] voice. My voice is absolutely shot. I'm giving everything I have to this YouTube channel. If you like this content, please leave me a comment and let me doubt this week that I was considering never making videos again on this

[32:47] channel just cuz I was so burnt out. And I mean that sincerely. So, I'm trying my really cover the non-obvious things. If you guys want me to keep making videos, you haven't joined Wavy World and you're a business owner, there's 60 free

[33:01] entrepreneurs. People are just giving free game. I'm giving free game. There's invite link in the description. All right. As always, guys, we'll see you on right. As always, guys, we'll see you on the next one. Peace.