Worst Bets Sportsbooks Want You To Make
45sExposes bookmaker tactics, tapping into bettors' desire to beat the system.
▶ Play ClipThis video reveals the five best sports bets that give bettors the best chance of winning, focusing on markets with low bookmaker margins, strategic timing, promotions with positive expected value, and using betting exchanges to eliminate the bookmaker's edge entirely.
The video counts down five sports bets that offer better value, starting with simple two-outcome markets like both teams to score or over/under 2.5 goals, which have smaller bookmaker margins.
Simple, popular markets (e.g., over/under 2.5 goals) have smaller built-in margins, meaning more of your stake goes toward the bet rather than the bookmaker's profit.
Example: both teams to score at 1.9 for yes and no gives a 52.63% implied probability each, totaling 105.26%, so the margin is 5.26% (or 2.63% per outcome). Simple two-outcome markets are a good starting point.
Betting about an hour before the event starts reduces uncertainty (lineups, weather) and forces sportsbooks to compete, leading to better prices on top-level markets like match odds.
Match odds (home 1.7, draw 3.9, away 5.1) give implied probabilities summing to 104.07%, meaning a 4.07% margin. Popular markets force competition, reducing the bookmaker's edge.
Not all promotions are good; the best ones give you an edge. Compare sportsbook odds to exchange prices (true market) to find promotions where the boosted price exceeds the true probability.
Example: correct score 2-0 has exchange price 34.0 (true odds) but sportsbook at 23.0 (bad value). A promotion boosting to 50/1 creates positive expected value.
Bookmakers make errors or fail to update prices quickly. If exchange price is 2.0 (50% chance) and bookmaker offers 2.20 (45.5% implied), you have positive expected value over many bets.
Betting exchanges have no built-in margin; you bet against others. Commission is typically 2-5% on winning bets, but some offer 0%. Exchanges often provide better odds and positive EV opportunities.
The best sports bets are those that minimize the bookmaker's margin: simple two-outcome markets, betting close to kickoff, leveraging promotions with positive expected value, and using betting exchanges to get the best prices and eliminate the house edge.
"The title promises the five best bets anyone can make, and the video delivers actionable strategies with clear explanations."
What is the implied probability of a bet priced at 1.9?
52.63% (1/1.9 = 0.5263).
01:04
What is the bookmaker margin in a two-outcome market where both options are priced at 1.9?
5.26% total (2.63% per outcome).
01:04
Why is it better to bet about an hour before an event starts?
Lineups and weather are confirmed, reducing uncertainty, and sportsbooks compete, improving prices.
02:06
Calculate the bookmaker margin for match odds: home 1.7, draw 3.9, away 5.1.
4.07% (implied probabilities: 58.82% + 25.64% + 19.61% = 104.07%, margin = 4.07%).
02:48
What is positive expected value in sports betting?
When the odds offered are higher than the true probability of the outcome, giving the bettor a mathematical edge over time.
06:29
How do betting exchanges differ from traditional sportsbooks?
Exchanges have no built-in margin; you bet against other users, and they charge a commission (typically 2-5%) only on winning bets.
07:15
What is the key advantage of using a betting exchange?
Better odds closer to the true market price, and the possibility of zero commission, leading to positive expected value.
07:27
Simple Markets Have Smaller Margins
Explains a fundamental principle: simpler markets like over/under 2.5 goals have lower bookmaker margins, preserving more value for the bettor.
00:27Timing Your Bet Reduces Uncertainty
Highlights a practical strategy: betting close to kickoff leverages confirmed information and competitive pricing.
01:48Promotions Can Provide an Edge
Shows how to identify promotions that offer positive expected value by comparing to exchange prices.
03:38Bookmaker Pricing Mistakes Create Opportunities
Reveals that bookmakers make errors, and bettors can exploit discrepancies between exchange and sportsbook odds.
05:33Betting Exchanges Eliminate the House Edge
Positions exchanges as the ultimate tool for value betting due to zero margin and competitive odds.
06:59[00:00] These are the sports bets that sports books want you to make. Why? Because they're most profitable for them and often worst value for you. So, in this video, I'm counting down the five best sports
[00:12] bets anyone can make and why they give you a much better chance of coming out on top. Starting with the fifth. So, for a moment, I want you to forget bet builders and flashy markets. Instead, look for markets where there are just two possible outcomes. Think things like both
[00:27] teams to score or over under 2.5 goals. And here's why. Every sports book builds a margin into every market. Now, generally speaking, the simpler market, the smaller that margin tends to be,
[00:40] especially if it's a popular market, like over under 2.5 goals. That means more of your stake is actually going towards your bet rather than the bookmakaker's back pocket margin, and advantage.
[00:52] Let me show you how to spot that margin yourself in under 30 seconds. So, here we've got a both teams to score example. And to be honest, it's not too badly priced, but you can see both teams
[01:04] to scored is priced at 1.9 for yes and also 1.9 for no. Now, both of those options have a 52.63% implied chance of happening when you convert the odds to their implied probability. Now,
[01:19] what does this mean? This means that there's just a 2.6% margin on either of those bets. It's obviously incredibly small. It means you're not getting clipped hard on prices like you would on something like Shots on Target. So, you don't need to calculate the pricing for every market
[01:36] forever. But just understand what you're looking for here. As a rule of thumb, simple, popular, two outcome markets are often one of the best places to start. Let's move on next to my fourth
[01:48] best bet on the list because you'll start to notice a pattern as this goes on. Now, my fourth best bet is one almost everyone has placed at some point. But the difference to this bet isn't just the bet itself because timing matters just as much as the bet itself. You see, one of the best things
[02:06] you can do, if possible, is avoid betting days or weeks into the future before kickoff. Instead, wait until around an hour before the event starts. Why? Because by then, the lineups are
[02:18] confirmed, the weather is known, and most major uncertainty has disappeared. And on top of that, the sports books are forced to compete with other brands, meaning their prices become better and more efficient, particularly on those top level markets. Now, the most popular market of all,
[02:35] match odds. And this is a good market to bet into because it's so competitive. The margin is often surprisingly small. For example, if match odds are priced at 1.7 for the home team, 3.9 for the draw,
[02:48] and 5.1 for the away team, that would mean their respective probabilities are 58.82%, 25.64%, and 19.61%. Add them all together and you get a combined figure of 104.07%. So, what
[03:07] does this mean? Well, there's a 100% chance of the event happening or it would have been cancelled. So there's a remaining 4.07% margin across all three of those outcomes, which is the bookies margin. So if you remember the pattern I mentioned previously, popular markets force sports books to
[03:21] compete harder for your business, which means less margin, more value that stays with the bettor. Now, next up, we stop reducing the bookmakaker's edge and start eliminating it all together and going one step further. My third best bet isn't actually a single market. is taking advantage
[03:38] of the right sports book promotions in a slightly different way to what you might expect. Think odds boosts, free bets, bet and gets, extra places, two-ups. But here's the catch. Most promotions
[03:50] are designed to get you betting more. Obviously, the best ones though actually give you an edge and some advantage in that promotion. That's not all of them. That's where expected value comes in.
[04:02] Now, simply put, expected value asks one question. Am I getting a better price for this than it should be? Now, to answer that, we need to compare the sportsbook odds to an exchange typically
[04:14] because an exchange is the closest thing we have to a true market price. That's because the whole thing is driven by supply and demand by thousands and millions of different users. So, if we take a look at this example here with correct scores, the exchange price is 34.0 for a 2-nil score
[04:31] line. That's 33 to1 in fractional odds. However, if we then move over to the exact same bet and look at the sportsbook price, it's priced at 23.0 or 22:1 in fractional odds. It's a very bad value
[04:44] bet. However, a price boost on this particular bet might be something like 50 to1 for a limited stake and a limited time as part of a promotion. You've probably seen that sort of thing promoted online before via social media and wherever else. And that's where the maths actually swing in your
[05:00] favor because you're getting a bigger price than it's true actual probability. So the same thinking applies to other free bets and promotions. As you may have seen in some of the betting strategy promotion is good value. The trick is knowing which ones genuinely improve your position. Now,
[05:20] personally, I'd advise services like Outplayed or OddsMonkey to help you do that. There's a link in the description down below. Please go and check it out. And now we've reached a point where we're not just reducing the bookmakaker's edge, you're starting to find bets where you have the advantage
[05:33] on your side. So next up, my second best bet is where things get really interesting. Because this time you're not just relying on a promotion. We're thinking about value in a pure sense. Every
[05:45] book maker makes pricing mistakes. After all, they price thousands of markets every day of the week, 365 days of the year. It's just not possible for them to get everything right. Also, sometimes new
[05:57] information arrives and prices should change, but they don't move quick enough. And that is where opportunity repeatedly appears. The easiest way to spot it, there's a full video about it linked in description down below also. So, check that out after. Now, as a simple illustration,
[06:12] if an exchange price is 2.0, that means there's a 50% chance of that actually happening. However, if you find that the bookmaker had priced it at 2.20, 20. That means that they believe there's a 45.5% chance of that actually happening. Now, if the true chance is actually 50%,
[06:29] like the exchange says, and is correct, then you're getting paid out as if it's only 45.5%, which means that is an additional margin that goes in your back pocket over a longer period of time. It's known as positive expected value. Now, it doesn't mean that the bet wins every single time
[06:43] in the short term. Nobody could do that. Nobody knows what the future holds in the short term. However, it means that over hundreds of bets, the maths is working for you instead of the book maker. The downside, finding these opportunities consistently takes time and effort, which brings
[06:59] us to the number one bet on my list. My number one bet isn't actually a specific market. It's finding the best available price for your bet. Instead of betting against a book maker, you want to take a look exchanges because you're betting against other people and that means that there's
[07:15] no built-in bookmaker margin. Plus, people on the other side of the bet often might get things wrong. The exchange simply charges commission on each winning bet only. Typically 5% or 2% with
[07:27] some of the bigger mainstream brands, but you can also get 0% if you're looking in the right places. Now, here's why that matters. If the bookmaker prices 3.7 and the exchange prices it at 4.0, it's
[07:39] the same outcome, better odds, and more value, but with zero commission, which is incredibly close to the true market price. And sometimes the exchange has the best price available, making it a plus EV bet, too. And that's where you can find genuine positive expected value. And
[07:55] that's why this is my number one bet on this list. But there's more. It's possible to consistently beat the odds with the right strategy and stack the odds in our favor. And that's exactly what we'll cover in this next video here in the end screen. Please don't forget to check it
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