Doubled Average Order Value Instantly
40sThe shocking metric of doubling AOV by offering only annual membership grabs attention and promises a high-impact strategy.
▶ Play ClipAI Summary
The video discusses a strategy for 5-day selling events: offering only annual membership increases average order value significantly. The speaker shares how this simple change doubled their AOV and increased annual takers from 5-15% to 30%.
Chapters
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Annual Membership Doubles AOV
Pushing the annual membership doubled the average order value, making a huge difference.
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Sell Only the Annual
In a 5-day selling event, the only offer available should be the annual with bonuses, not monthly.
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Impact on Annual Take Rate
Previously 5-15% (10% normally) took annual; after pitching annual, it increased to 30%.
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Credit to Alex
The speaker credits Alex's free content for their business success, emphasizing the value of educational content.
Focusing on an annual-only offer in a selling event can dramatically boost revenue and customer commitment.
Mentioned in this Video
Tutorial Checklist
Study Flashcards (4)
What was the percentage of annual takers before pitching annual?
easy
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What was the percentage of annual takers before pitching annual?
easy
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5-15% normally, around 10%.
What percentage increased to after pitching annual?
easy
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What percentage increased to after pitching annual?
easy
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30%.
What was the effect of pushing annual membership on AOV?
medium
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What was the effect of pushing annual membership on AOV?
medium
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It doubled the average order value.
What should be the only offer in a 5-day selling event?
easy
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What should be the only offer in a 5-day selling event?
easy
Click to reveal answer
Annual with bonuses.
💡 Key Takeaways
🔧
Annual Only Offer
Doubled AOV unexpectedly, showing power of focus.
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Shift from Monthly to Annual
Increased annual takers from 10% to 30%.
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Value of Free Content
Speaker credits free content for business success.
Full Transcript
pushing the annual membership doubled the uh average order value. So that made a huge difference, way bigger than I thought it would in an instant >> undoubtedly. >> Number one is that when you're doing a 5day selling event, you need to sell the expensive thing. Step one, add the annual. Make that the only offer available. I want to be clear, the only offer available is the annual with the bonuses. >> When we spoke before, you'd said
>> sell only annual. Yeah. And really don't sell monthly at all. went from being um normally it's like a 5 to 15%. So 10% normally take annual and then previously when I switched to pitching really annual it went to 30%. >> Even before I set I set foot in the acquisition doors when I first started to follow Alex which was I think about 4 years ago and I would have loved to have told him if there'd
been time and I'm sure he hears this all the time but my business would not be here where it is now without the content that he gives away for free every single day. before I came to this. I'd got to this point because of everything that I've already learned from him. And it it's a fantastic way to think about how I can benefit and and impact my audience,
