Will This Ad Campaign FAIL?
43sThe tension of possibly making zero sales hooks viewers into the product testing strategy.
▶ Play Clip"A genuinely useful step-by-step ad setup guide, but the 'guaranteed sales' promise is pure overselling."
This video walks through setting up a professional Facebook and Instagram sales campaign to test a dropshipping product, using a $50 budget, ChatGPT-generated ad copy, and precise campaign settings.
The goal is to run a professional test campaign to determine if the product is profitable, and to teach how to test any product.
Use ChatGPT to generate ad copy, headlines and CTAs by pasting the AliExpress product link and writing 'Ad Copy Facebook Instagram'.
Ask ChatGPT for a stronger version; it produced the angle 'Most Vitamin C Almond Cream 80%' — that creams lose potency before opening, but this product is a cream with pills inside.
Muhammad invests $50 (500 kronor) for a 24-hour test to see if the campaign generates sales.
In Ads Manager, create a campaign that directs users to the product's landing page, not the store homepage — this is critical.
Traffic, Awareness and Engagement are not the goal; choose Sales because the only goal is purchases.
Campaign budget spends across all ads in the campaign; ad set budget spends per ad set. CBO has a 70%+ success rate for product testing.
Set performance goal to Maximize Number of Conversions and select Purchase as the conversion event so the pixel tracks sales.
Set the ad to start at 12:00 AM midnight for 24 hours, and leave no end date so it can be stopped manually.
Divide Europe into Eastern and Western; focus on big Western European countries (Germany, Austria, Switzerland, Netherlands, Sweden, Norway, Denmark, Finland) because competition is low and ads are cheap.
Disable Threads, Audience Network and Messenger; keep only Facebook and Instagram feeds and stories.
Strong video content is prioritized over images in the initial test; images can be saved for retargeting later.
Duplicate the ad set to load different videos, then create 5-6 ad sets inside one $50 campaign so Facebook spends ~$10 per ad on the strongest performers.
After duplication, all ads go live at midnight; wait 24 hours to review campaign performance and sales.
A disciplined 24-hour $50 test on Western European markets is the practical path: professional ad copy, a precise purchase-optimized campaign, and multiple video variations let Facebook's algorithm surface a winner.
What is the recommended campaign objective for product testing?
Sales (Conversions).
04:32
What are the two budget types, and which one does Muhammad recommend for testing?
Campaign Budget vs Ad Set Budget; Campaign Budget Optimization (CBO) is recommended with a 70%+ success rate for product testing.
05:39
For a $50 campaign with five ad sets, how does the budget split?
Each ad set spends approximately $10, but Facebook may allocate more to the best performer.
19:57
Which countries does Muhammad suggest targeting?
Western European countries: Germany, Austria, Switzerland, Netherlands, Sweden, Norway, Denmark, and Finland.
09:36
Why target Western Europe instead of America?
Less competition and cheaper advertising than the US, Britain, Australia, and Canada.
10:04
What should you never direct traffic to in a product ad?
The homepage; you must direct traffic to the specific product landing page.
03:37
How did Muhammad create ad copy?
He used ChatGPT by pasting the AliExpress product link and prompting 'Ad Copy Facebook Instagram'.
01:14
What is the budget and duration for the test campaign?
$50 for 24 hours.
06:19
Which ad placements are kept open?
Facebook and Instagram feed and stories; Threads, Audience Network and Messenger are disabled.
12:04
Why use videos instead of images initially?
Strong video content gives the biggest share; images can be used later for retargeting.
13:21
AI-generated ad angles
Shows how asking ChatGPT for a stronger version instantly produces a compelling product claim based on a real product insight.
01:41Product page, not homepage
A hard rule for e-commerce ads that prevents wasted traffic and confusion for new advertisers.
03:37CBO beats ad set budgeting for testing
Quantified at 70%+ success, it's a concrete reason to trust Facebook's algorithm during product tests.
05:39Western Europe as a smart starting market
Oversaturated markets like the US are expensive; Western Europe offers lower competition and cheaper ads.
09:36Let Facebook allocate the budget
Multiple ad sets inside one campaign let AI shift spend toward the best performer instead of spreading it evenly.
19:57[00:02] why I'm so excited; there's a chance we won't generate any sales at all. But no, we definitely will because we've done everything right. It's not clairvoyance, sales at all. But no, we definitely will because we've done everything right. It's not clairvoyance, do everything right, put everything in the right place, you'll most likely get results. This part of
[00:17] the series is about to launch our professional advertising campaign. The campaign we're launching is a test campaign, and we'll use it to determine if our product is profitable or not. Because from the beginning of this series, I decided to do everything professionally, which means the
[00:31] test will definitely be professional. So buckle up and write me comments. Ready? Because this video will literally teach you how to test any product on this planet. Engage with this video, share it, and let's launch immediately and finalize the media campaign. Before we launch
[00:45] the ad, there's a small detail we need to work on, but it's a very important detail, as small as it is. It's something called ad copying, or Let's say the headline, the subscription, and even the call to action—these two sets of elements—
[01:00] can be written by a beginner or someone with experience, and presented in a marketing and professional way. The solution is simple: you take the product link. I did this here; I took the product link from AliExpress, then I went to the GPT chat and wrote "Ad Copy
[01:14] then I went to the GPT chat and wrote "Ad Copy Facebook Instagram." It met all the Facebook Instagram." It met all the professional requirements and was designed in the style of big brands, making the content strong and engaging. Focus on the problem and the solution. Then I'll give him your link: Short
[01:28] Premium, Ad Copy for Video Image, Ads Your Skin Desireves, More Than That. Great, very good. Okay, he gave us three: short and long. Then the Facebook and Instagram headlines—if you want
[01:41] something better, you'll create something stronger. You write to him, "I want a stronger version." He tells you, "I want a stronger version." He then tells you, "I'll give you the strongest version now." The second version, aha, look here, guys, he wrote that it's Most Vitamin C Almond Cream,
[01:58] guys, he wrote that it's Most Vitamin C Almond Cream, meaning 80%. He's telling you that Vitamin C creams lose their potency before you even open the package. He lose their potency before you even open the package. He says our product is a cream, but inside are pills.
[02:13] This is the second version. Okay, we can take this option, and this is the second one: Version 1, Version 2, Version 3. We can use all three, guys. What are we going to do now? We have three very strong versions with a line, and everything is fine. Very quickly, we were able to do an ad copy, but
[02:26] not an ad copy. We didn't copy anyone else; we got the best version of our product through the GPT chat. Now it's time to fire, or what's called launching the ads. We've reached the strongest stage,
[02:40] called launching the ads. We've reached the strongest stage, which is launching the product. Here, the excitement is a million. I want everyone to be a million times more excited because we're going to launch our product and see how things go. launch our product and see how things go. First thing, guys, the good news is that I'm going to put
[02:55] First thing, guys, the good news is that I'm going to put $50 in for another test of this product, and this means that $50 in for another test of this product, and this means that through this The 50 will allow us to see the performance of through this The 50 will allow us to see the performance of the campaigns and whether they will generate sales or not. The first thing
[03:07] the campaigns and whether they will generate sales or not. The first thing
[03:21] because we have an online store with a landing page for a specific product. We want to create a Facebook ad on this page to encourage visitors or people watching these videos to click "Shop Now"
[03:37] and go directly to the intended page— not the entire store. I want to direct people to this specific page. This is very important for those seeing this content for the first time or wanting to learn. It's crucial to understand that you are strictly prohibited from
[03:54] crucial to understand that you are strictly prohibited from directing anyone to the homepage. Okay, wake up. We're now looking at the entire dashboard. We click on "Create," and many options or "Choose Campaign Objects" will appear.
[04:08] You choose the type of campaign you want to target. The campaign you want, before we choose, is very important. The writing you have is essential; it has to be there. If it's not, forget it. It's exclusively for you.
[04:20] it has to be there. If it's not, forget it. It's exclusively for you. Then, regarding the types of campaigns, we have the "Awareness" campaign, where you, for example, tell your
[04:32] me, awareness won't help, nor will traffic. I want to get some engagement on Instagram, Facebook, or something like engagement. If I have a website and want people to enter their information, that's not my focus. I don't care about the
[04:46] their information, that's not my focus. I don't care about the application. I only want one thing: application. I only want one thing: sales. We'll discuss sales, then continue. This page, guys, is the one I'll call it. Simply put, it's a CPO (
[05:00] Colour Setting) campaign, or maybe there's a magic name. What I need to know is what type of campaign it is, and what its purpose is. Okay, so testing any collagen product is fine. But Mohammed, I can only
[05:12] put one number and run it. When you work professionally, tomorrow you might be running 10, 20, or even 30 campaigns at the same time. It's very important that you know what a campaign is. So I don't get lost from the beginning, I know I have a campaign here, a CPO ( Cologen Test) campaign, okay? But it's very important that after that, it's very important that you look at it while it's running. It's very
[05:27] important that you stop it. Then we have the budget here. We have something called the Campaign Budget, which is the Optimization CPO Campaign Budget. We also have something called the Ad Set Budget, which we call the
[05:39] APO. There's still a lot of confusion, and people don't know the difference between these two campaigns. You'll be running a Campaign Budget. This means that if you spend, for example, $100, that $100 will be spent on all the ads within that campaign.
[05:54] But with the APO, let's say you put $20 for each ad. You have five ads. So you'll spend $100, $20 each. Don't confuse the two. For me, Benget Optimization
[06:06] has a success rate of over 70% for product testing, so I'll go over 70% for product testing, so I'll go with it because it's much better than Ad Set Found. I'll immediately put in $50, which is equivalent to 500 kronor.
[06:19] $50, which is equivalent to 500 kronor. So now I've set up kronor, which is equivalent to $50. So now I've set up kronor, which is equivalent to $50. I'll test the product with it for 24 hours. After I put the budget here, I don't need to do anything. I have to go to Next. I
[06:33] click on Next, and it takes me to this page. On this page, I can initially leave the name as it is. Then I scroll down here. What does it tell me? It tells me what your conversion is for. Is it for a website and shop, or just a website, or an app, or an app and website, or a
[06:56] You have to put it Here on the website, okay, it might be placed separately, but if it's not here, leave it on the website, it's very important, guys. Then scroll down, and here it says the guys. Then scroll down, and here it says the performance goal is OK. What do you want? Okay,
[07:11] I want Maximize Number of Conversion, meaning I want the largest possible number of people buying online. You'll get many options. Okay, we have the follow option. Some people say the follow option is good, but for me, it's the strongest and the basis for making a recommendation. You can
[07:26] keep it there. Here, it's very important that you put your pixel. You have to go to the Conversion Event. Okay, what's the purpose of this event? The purpose of this event is that we want sales. Okay,
[07:39] it will appear like this. Okay, when there are sales, it will appear like this. But since this pixel doesn't have sales right now, we click here that we want sales. Oh, Muhammad, we have a problem. Oh, Muhammad, we have a problem. Look, guys, any triangle will appear. Okay, change the
[07:54] color to red. You don't have a problem, I'm cold. It's fine, great. So I'll continue. I'll scroll down. Let me put my picture here so you can see it clearly. I scroll down. So here it's telling me that we have the cost in the result goal. For me, scrolling down is the first thing I need to do. The setup I'm
[08:10] going to do is that I want the ad to start working from tomorrow. Okay, so here at 12 midnight it will start. So I put 12 here, 0 here, and change PM to AM.
[08:22] 0 here, and change PM to AM. after 12:12 it becomes another day. So it's done, it becomes the month, meaning the becomes another day. So it's done, it becomes the month, meaning the 11th. The campaign starts here. Set an update date. What does
[08:38] this mean? Does this mean you want the campaign to end on a specific date? For me, since I can Turn it off from the outside whenever I want. I'll make a mistake, okay? Then we have something called "Show more settings." There's no need to do anything here. Now we come to the Audience. Here I
[08:53] want you to be precise. Facebook guys are always trying to change the interface. No matter how much they change it, the features remain the same. So even if yours looks different, the content is all the same. It's all the same, okay? But maybe this appears before that, maybe this is below, this is above. It's all the same.
[09:08] before that, maybe this is below, this is above. It's all the same. I click here, okay? My location is I click here, okay? My location is currently Sweden. Okay, now there's a very important piece of information I'm going to tell you. You'll never, ever hear it from anyone but
[09:23] hear it from anyone but Muhammad. Look, guys, if you come now and ask me, "Muhammad, where do I sell?" Okay, I heard you were where do I sell?" Okay, I heard you were talking about Europe. I liked the idea. Where do I sell?
[09:36] First of all, let's agree that we divide Europe into two parts: Eastern Europe and Europe into two parts: Eastern Europe and Western Europe. Everything in Eastern Europe—Romania—is the country below. We'll ask all of them. You need to focus on the countries. Western Europe, like
[09:48] Germany, Austria, Switzerland, the Netherlands, Sweden, Norway, Denmark, and Finland—these countries, let's call them the "big" countries. These are the countries we want to target with our advertising campaign. This is the best way to launch your
[10:04] best way to launch your e-commerce business because the competition is almost nonexistent, plus advertising is cheaper than in America, Britain, Australia, and Canada. So, basically, I have a much better advantage
[10:20] than ordinary people who go and sell in America. For example, someone with $2000 or $2500 goes and throws it away and leaves America laughing and joking because the money's gone. laughing and joking because the money's gone. But here, it's a well-thought-out, tried-and-tested, working, and
[10:35] long-term strategy. So, do I understand that I'm in the best place to work? I'm in the best place to work? Let's choose countries like Sweden and the Netherlands. We could have chosen other countries like Austria, Switzerland, for example, but let's write
[10:50] Switzerland. See, it came right out: Switzerland. Switzerland, we can this time, it's just a preliminary option. But with these three countries, you can choose between three range is excellent. Don't put 10 countries on it. Okay, after we've chosen these countries, what's more
[11:07] telling you? Look at the other information that comes down here. It says the minimum age is 18 and above. You'll leave it as is here. Exclusive, for example, if you have a specific audience you don't want to reach, I'll leave that as is too. As for the languages, I'll also leave them open
[11:23] because I know that in these countries they have Swedish, they have English, they have Arabic, maybe, so I'll leave everything open. I'll leave everything as is. I won't add anything, not interests, skins, or anything else. If you add interests, don't add anything. You have
[11:37] artificial intelligence that will do everything. You don't need to do anything. Leave everything open. So you'll leave everything open, then scroll down. This is very important; you need to do more. It's giving you the
[11:49] very important; you need to do more. It's giving you the first device option, asking if you want it to work. Let's click here to see if you want the mobile app or everything. Leave everything open. The platform I want you to use is to go to the device, okay? Then, the first thing to do is
[12:04] go to the device, okay? Then, the first thing to do is stop this one, which is Threts. For me, this is new; I know something about it, but I'm not interested in learning more. Honestly, I'm not interested in learning more. Honestly, I'm not interested in Audience Network and Messenger. Okay, I'll leave only
[12:19] Facebook and Instagram open. Scroll down, and it's telling me here that the "Added Spend to Exclude Placement" option is set. I'll leave it as that the "Added Spend to Exclude Placement" option is set. I'll leave it as see, and it will start opening. You need to open all of these. Let's start with the feed. We have the
[12:38] Facebook feed; each one will show you this style. We'll leave this one open, and we'll leave style. We'll leave this one open, and we'll leave this one open. Instagram will also be open. We'll leave it as Mark Place. I'm not interested at all. Right Calm. I'm not interested at all. Instagram
[12:50] Explore here. Okay, I'm Nadera. I'll get the results, but I'll leave it as is. Then I'll go down the results, but I'll leave it as is. Then I'll go down here. I don't want it. Okay, go down to the next one. Stories. You'll keep the stories because Instagram Stories and Facebook Stories are strong.
[13:06] And then you won't do anything. Go to Next Four. Okay, we've reached the last page, which is considered the operations room where we'll work, and through it we'll upload the videos and the Ad Copy. Note: Just before we start, you might ask, "Okay, Mohammed, but why didn't you make the pictures?"
[13:21] ask, "Okay, Mohammed, but why didn't you make the pictures?" Look, for me, I'm not one of the big fans of advertising pictures. Okay, honestly, and this doesn't mean it's not strong. On the contrary, it's very strong. But when I have strong video content, okay, then I give it the biggest share. Honestly, for me,
[13:35] as long as I have a large number of videos, I'll use them all initially. Maybe with expansion, I'll upload or With Retargeting, upload the images, but initially, the process Retargeting, upload the images, but initially, the process will be exclusively for videos. This is the page
[13:49] you see in front of you. All you need to do is have your Facebook page and Instagram account connected. Scroll down, and you'll find "Create Add," then "Manual Upload," and then "Single
[14:01] Image or Video." Scroll down further, and you'll find the link we'll be posting. What we'll do is scroll down and create a creative setup. When scroll down and create a creative setup. When you click on it, it tells you to "Edit," so you'll
[14:17] add the video. Since I have videos, I'll click here and go to the videos. Right now, I wo have videos, I'll click here and go to the videos. Right now, I wo
[14:33] n't do anything. I'll go to "Next Star" for the first video. I'll click here, then go to "Next," and then I'll skip. I won't do anything here; I'll just skip. I'll also skip to "Next." Okay, here's the work, guys. Make me the primary text, add copy. We worked on it in Shag House. the primary text, give me the headline, and
[14:46] do before I get anything is to go and remove this immediately and put it in Shop Now. Okay, it's Shop Now. Now I'll work with these. Let me go get the primary text and come back. From here, it comes here. We have
[15:00] primary text and come back. From here, it comes here. We have this version number one. Okay, so I'll this version number one. Okay, so I'll take this name. Okay, I'll take this here. If you see it, it tells you that the headlines are tested. Okay, these are the tests. For me, I'll
[15:14] take this, but initially, now I'll tell you what I'll do. I'll copy. I'll take the primary text here and put it. Of course, it will give me sections, like, "Put this here, put this here." For me, I'll close this whenever I need something, nothing after the headline. You want the
[15:29] after the headline. You want the headline? I'll go back down here and get the headline: 34, Vitamin C, OK, Luxury Turn, it
[15:44] 's strong, Turn Skin to Gold, but for me, it will be good and it will be from the Desires, OK, so we play a little with emotions here, okay? So I'll take it. Okay, the headline is here,
[15:56] and then I'll go down there. We have something called the description. Okay, this description, I'll give it the description. Okay, this description, I'll give it the summary. I'll say, for example, 'By F and Shipin Today Only,' then the call to action. Here it's all good, so you see, we have everything
[16:13] add some emojis, so I want to look for the emojis. Take this one, the one I want, okay? emojis. Take this one, the one I want, okay? So I can take this one and put it here, and then here, and then here, the same thing. I'll put it here too, but
[16:31] now here, I can put fire before it. Okay, you need to know something. There's a page, so what I do is go back and get the emoji and put a fire button here. Okay, after this, shop now, next, these are the ones you need to the emoji and put a fire button here. Okay, after this, shop now, next, these are the ones you need to
[16:46] these too, and then you'll do this. What happened now, Muhammad? What happened is that our video is now like you see, it's already there. There's just one thing left to add, and then it'll be ready. That is, we'll add the website, which is the download page, the
[17:00] landing page for the product, not the homepage. So, I 'll go get it now and come back after I put the URL. Now it's time for us to add the other videos. Now the matter is much easier because, in short, we'll copy everything and change only one thing, which is the
[17:13] videos. So, I'll do this and do a quick duplicate here, like you see, we have a copy here. So, what I'll do now is just download and change the video. So, I'll press here, I'll remove it, just like you see, the video will go the same way. Here too, I'll go and do Next, I'll
[17:30] video will go the same way. Here too, I'll go and do Next, I'll choose the video, the video will be, for example, this video, the second video, Next, second video, Next, then I'll do Skip, continue, Next, I'll
[17:44] then I'll do Skip, continue, Next, I'll the others, for example, I can take the ideas. As for me, I'll leave this as Add Copy. So, we have the second video now, okay? Now, what's coming here? But, Muhammad, there's a warning here, something dangerous,
[17:59] something wrong. There are no problems, this is just that the text in the video, which is this, is fine for me. So, I'll go like this, Quick Duplicate, we'll also make the third copy. I'll turn it off, the same thing, I'll press Add Media, the video which is this, it will be this, Next, continue, Next,
[18:17] this, Next, continue, Next, everything as it is, Next, then the same thing, Done. The video is now downloaded. After that, what I'll do is the same thing, I'll do Quick Duplicate, see Quick Duplicate, then I'll remove this video, this is the media of the video before it, which is
[18:30] video, this is the media of the video before it, which is this. Okay, then I'll go to Next, skip, skip, next, and the this. Okay, then I'll go to Next, skip, skip, next, and the download. I'll do the same thing again: Quick Duplicate
[18:44] removes this video. Add Media, next, it's very easy, guys. Okay, this is the next video. Next, skip, next, easy, guys. Okay, this is the next video. Next, skip, next,
[18:58] thing again: press here, Quick Duplicate deletes the old video. Add Quick Duplicate deletes the old video. Add Media, choose this video, next, next, next. Now all the videos are here. All I have to do is start. Okay, when you start,
[19:13] all the copies are here. So, as you can see, the videos are all ready. Some are reviews, some are processes. Then they will all become active after 12 at night. But what I want to do now is this: First, we'll go to the campaign. We, the
[19:28] guys, have one campaign, the School, which is scheduled to run from 12 at night for 24 hours. Okay, tomorrow's campaign is open. If we click inside it, we have
[19:41] one ad within the ad containing all the videos we made. Okay, so far so good. Focus with me very made. Okay, so far so good. Focus with me very carefully. What we're going to do is make four more copies of the main campaign, so that we have five ad sets. Okay, you told
[19:57] me, Muhammad, but these five ads will each spend $50, meaning no, they will all spend $50, at a rate of $10 each. Okay, so we're inside the big campaign that will spend $50, but inside it are five ads, each of which will spend approximately $10. It's not guaranteed; one of them might have a
[20:13] very strong performance, so Facebook's AI algorithm will take and spend, putting the largest amount in it. Okay, that's not our job; Facebook will do that. Okay, so what we're going to do is duplicate. Then you duplicate here a little, and then we have
[20:28] five more copies. Okay, but you do Okay, we won't do anything else, so what anything else, so what will happen is that they will all be released, one at a time. We only did one, okay? Now we need to do three more. I was thinking of doing
[20:42] three more. I was thinking of doing all five at once, but I did all four at once. But now I only did one, so I'll do a duplicate here. As you can see, we have one, two, three, that's three, and we already have two, so five. I'll do a duplicate, we'll start. Okay,
[20:56] when we did the duplicate, now we'll have one, two, three, five, six, inside the campaign. Let's call it the campaign, which means we have the campaign here, okay? It's the
[21:13] big campaign that will spend $50, and inside this campaign we have 1, 2, 3, 4, five, six. It works for today, at night, 24 hours until tomorrow, okay? And we'll see the campaign's performance. So, initially, this section is about creating the advertising campaign and
[21:25] launching the first ad. It's already ready. All we have to do is wait 24 hours so All we have to do is wait 24 hours so we can evaluate the campaign's performance. I'll wait 24 hours to tell you about the campaign's performance and whether we achieved any sales or not.
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