Stop Listening to E-Commerce Gurus Before Starting
55sThe contrarian advice to ignore the noise and focus on yourself challenges common influencer messaging and sparks curiosity.
▶ Play Clip"Delivers solid beginner e-commerce advice, though the core message is padded with repetition and motivational filler."
In this video, the speaker advises beginners on whether they are truly ready to start e-commerce. He emphasizes the importance of having a steady income, investing only 10%, choosing dropshipping over traditional retail, and treating ad spend as a learning investment. The core message is to adopt a patient, grateful mindset and to scale using complementary products and cross-selling.
Forget about millionaires and big success stories. Focus on yourself as a true beginner starting from zero.
Only people with a steady income (employees, workers, students with salaries of $1,000–$2,500) should start. Unemployed people or those needing loans with interest should not start.
If you have a salary, invest roughly 10% of it into the business rather than quitting or borrowing.
Traditional e-commerce requires buying inventory, warehouses, customs, and large sums. Dropshipping or brand dropshipping lets you start from your room with no warehouse, employees, or merchandise.
The biggest mistake is expecting to become a millionaire in a week. When you start a job, you don't expect instant millions; business is no different.
Everyone has a unique fingerprint and unique results. Your journey is private; comparing to others who make millions is a misconception.
Hating your job and wanting to escape is the wrong perspective. Many people wish they had your position. Start your business from gratitude, not escape.
You must run ads to get customers. Test products before expecting sales, read the data, and analyze percentages to increase your success rate.
A $20–$50 campaign with no results is not a loss; it's an investment in your Facebook pixel and Ads Manager to learn who your customers are.
In the Zero to 1000 challenge, the first product couldn't scale past $1000/day. Instead of quitting, the next product reached $1000/day in 4–5 days.
Success doesn't require testing 100 products. Focus on 3–5 complementary products and build one strong offer.
If a product costs $50, cross-selling can raise total revenue to $100 per customer. This cuts the number of orders needed to reach $1000/day by 50%.
Avoid holding inventory. If a product fails, you're stuck with hundreds of pieces and extra costs. Dropshipping lets you work from home with just a laptop.
The video concludes that success in e-commerce comes from taking the right steps, testing products with paid ads, and persisting through failures. Beginners need only 3–5 complementary products and a mindset that treats every expense as an investment.
What income condition should you meet before starting e-commerce?
You should have a steady income; unemployed people or those without income should not start.
00:16
What percentage of your income should you invest in your e-commerce business?
10%
01:25
Why should beginners start with dropshipping instead of traditional e-commerce?
Dropshipping requires no warehouse, employees, or merchandise; you can start from your room with a laptop.
02:24
What is the biggest mistake beginners make according to the video?
Searching for the 'fast switch' and expecting to become a millionaire in a week.
02:48
How long might it take to become a millionaire in e-commerce?
Not in a week, a month, or even a year.
04:03
What is the purpose of spending on ads for beginners?
It is an investment in your Facebook pixel and Ads Manager to learn who your customers are.
09:30
How many products do you need to succeed in e-commerce?
Only 3–5 complementary products.
11:44
How can cross-selling help reach $1000 in daily sales?
Instead of needing 20 orders, you can sell to 10 customers at $100 each, reducing the process by 50%.
12:37
What should you avoid when starting dropshipping?
Buying merchandise in advance, because failed products leave you stuck with inventory and extra costs.
13:17
Income is a prerequisite
Clearly states that only people with steady income should start, filtering out those who would rely on debt.
00:16Dropshipping minimizes risk
Explains why beginners should avoid inventory and start with a low-cost model like dropshipping.
02:24No overnight success
Sets realistic expectations that millionaire status takes longer than a week, month, or year.
04:03Ads are an investment
Reframes ad spend as learning data rather than a loss, a crucial mindset shift for beginners.
09:30Cross-selling reduces cost per order
Provides a concrete strategy to reach revenue targets with fewer customers, improving efficiency.
11:58[00:02] before you start e-commerce. In short, you'll get the gist of it. You'll know if you're truly ready to start now or not. I'll explain exactly what's happening to you and how you can overcome it. The first thing I want you to do is disconnect from everything you're
[00:16] hearing outside. I mean, I want you to forget about the million, forget about the people who made 10 million. You need to forget all that talk and focus only on yourself. Today, you're a beginner, from minus zero,
[00:28] from below zero. Anyone who wants to start—let's say you're someone here—let's say you're an employee, a worker, or a student, whatever your monthly salary is—$ 1000, $1500, or less. People in Europe earn around $2000 or $2500.
[00:43] But let's say you're someone living in an Arab country, and your salary is between $000 and $2000 or less. 1000, salary is between $000 and $2000 or less. 1000, regardless of the numbers, all of which you are taking, are about you doing a certain job and receiving payment for it. These are the people who should start in the
[00:57] field of e-commerce. Muhammad: I am unemployed. I am not interested in Muhammad: I am unemployed. I am not interested in e-commerce. Muhammad: I am a student in my second year of university and I have no income at all. The answer is no. Muhammad: I am someone who has no income
[01:11] answer is no. Muhammad: I am someone who has no income at all and you are advising me to take out a loan or anything with interest so that I can start. The answer is definitely no. Beware of the people who should start. These are the people who have an income. What idea should you rely on when you
[01:25] start in e-commerce? You have this income, okay, because you have expenses for food and drink, but in the end, it might increase for you, maybe 10%. These 10% that increase for you, These 10% that increase for you, you must invest. What should you invest in? Okay, so
[01:40] you must invest. What should you invest in? Okay, so if I want to invest those 10% in this business, the first thing I need to understand is what kind of business I want to start understand is what kind of business I want to start based on my current monthly income.
[01:56] Let's say I have a salary of $2000. Okay, I'm increasing it, or rather, I have 10%, which is $200. Does that mean if I have $200 and I'm saving every month, is it
[02:10] reasonable to start a traditional e-commerce business with it? The answer is no. How, Muhammad? A traditional e-commerce business means you buy merchandise, set up a warehouse, pay customs duties, and incur a large sum. I don't advise you to start that way at all. I decided that you should
[02:24] start with dropshipping or brand dropshipping. Regardless, one of the two methods will be very suitable for you at the beginning because, with me, you don't have warehouses, employees,
[02:36] or merchandise. You can start from your current room. The biggest mistake people make is when they search for the fast switch. What does that mean, Muhammad? I mean,
[02:48] today I'm a person, and by the way, I used to think the same way at the beginning. Today I'm a person with a salary of $2,000. I want to start a business, and the first thing that comes to my mind is that I have to become a millionaire. So, when you started a job, you didn't have this thought of becoming a millionaire. You started
[03:02] working for someone driving a taxi or whatever, you weren't thinking of becoming a millionaire. But as soon as you decided to start a business, the first thing that came to your mind was that you wanted to become a billionaire. And the problem isn't even there. Not after a week, or a month, maybe not even after a year. Because, look, everyone on this
[03:19] earth today thinks differently from everyone else. Each of us has a unique fingerprint. Your fingerprint is different from the fingerprint of the second, the third, the fourth. Everyone thinks differently. But what you need to know is that if anyone on this earth had all the
[03:35] information on earth about two people—we gave them all the information on earth so they could succeed—don't ever expect information on earth so they could succeed—don't ever expect that one person's results to be the same as the other's. It's impossible. The results are different from this person's. The first thing I need to understand is that
[03:49] today I'm not comparing myself to Mohammed, or to the second person, or the third, or to the person who works for 10 million or 100 million. Okay, regardless of the numbers, forget about them all, whether they're correct or not. But let's talk and focus logically. Okay, now I understand that I have my own journey, my own private
[04:03] trip. This is your own private journey. The first misconception you need to remove from your life is that you won't become a millionaire in a week, or a month, or maybe even a year. And that's the truth. Why, Mohammed, are you tired of this talk? Why are you discouraging us? I swear, I'll become a millionaire in a week! Look, my friend,
[04:17] anyone today who is in the middle or lower class always has a problem: they want to get rid of reality as quickly as possible. I just want to get out of here, I just want to get out of my life.
[04:29] But I understand now, I understand now. Look, guys, if you want to keep rejecting the thing that you Living, which is a blessing for others, can be a blessing. Let me give you an example. I was talking to a student and I was asking him why he wanted to start a business. He told me, "I hated my job. I hated that it was
[04:44] 7:00 in the morning. I hated that my salary didn't increase every month. I hated working for people. I didn't want to be their slave." All of this is people. I didn't want to be their slave." All of this is true, but from the perspective of someone with a
[04:59] high level of understanding, this is a complete lie. Sorry, but this whole thing is Sorry, but this whole thing is wrong. Why? Because what you're doing, in colloquial terms, is kicking away this blessing that you don't like. Okay, there are a billion
[05:16] other people who wish they were in your place. The first thing you really need to do, and you might be shocked by my answer, is to be grateful for where you are. So that when you start a business, you start with a different mindset. Today, I have a job, I have an income, okay,
[05:33] right? I'm not satisfied with my current situation. I want to develop, but that doesn't mean I want to run away and shut the door behind me. I'm here, I'm here. Please, just let me out and take me to the other side. Take me to the other side, to the millions, to financial freedom. This is the right of every one of
[05:48] us to truly live financial freedom, to wake up whenever we want, to work whenever we want, to financial freedom, to wake up whenever we want, to work whenever we want, to live the life of Koshari Live. This is literally the right of every one of us, but not for people with the mentality of "I just want to escape, I
[06:02] just want to get out of here, just let me out so I can reach the other side." By the way, I challenge anyone who had the mentality of just wanting to escape reality and just wanting to do anything to reach the other side. Most likely, they stayed where they were or even took ten steps back. This is something you need to
[06:18] or even took ten steps back. This is something you need to understand. Today, I want to start a business. Is it a matter of life or death? For me, the answer is no. The first person I told you about, his business is no. The first person I told you about, his business is life or Whether he wants to die or live life
[06:31] and reach millions, or whether he wants to die, fine, he wants to escape, but just wants to get out of the place he's in, that's the biggest but just wants to get out of the place he's in, that's the biggest mistake. So the first thing my business needs to be is that I invest. When I start investing, this means
[06:45] I have to take something called steps. I told you before that, for example, depending on your income, you can't start just any type of business. You have to start with a type that suits your
[06:58] income. Because today, the idea isn't about opening a store, it's not about finding a product, it's not about sitting and waiting for sales. Because all of this won't happen without you running
[07:10] ads. Okay, ads, which are ads. So, to run ads at the beginning, when we're looking for a product, we have to do something called product testing. And unfortunately, people tell you, "This product made a million dollars." Okay, go run a campaign, meaning zero. Why did I deliberately include this at the end of all
[07:25] the courses available, even on YouTube, the last series I did? Work with practical application so I can show you that not every product will succeed the first time. But when you take the necessary steps, read the numbers, read the data, analyze the percentages, pay attention, your success rate increases. It's not
[07:42] 100%, meaning I found a product that makes a million dollars. Okay, so it's making a million dollars, million dollars. Okay, so it's making a million dollars, guys, fine. Okay, anyone who finds it will work on it. If it's small, I'll make a million, if it's 100,000, I'll make 100,000. No, because if you don't put your
[07:59] 100,000. No, because if you don't put your own stamp, if you don't create a strong, attractive offer, and if you don't make respectable, appealing ads that attract the customer, you're literally just like a million other people. Okay, we have a million other people for the idea, not just you. By the way, for this product, there are a million other people for this product.
[08:14] way, for this product, there are a million other people for this product. I told you exactly, the result is zero. So this means that in order to start, I have to have the right steps. That's number one. Number two: don't rush the results. And this information, maybe I've sold it, maybe I'm the only one who's said this
[08:30] on YouTube, is that you Today, to find a profitable product, you have to test it. There's no such thing as just on your store, and waiting for the money. No, you have to test the product. But today, we have different testing methods. Some people test for five days, some for seven days, and some for just
[08:46] 24 hours, or even one day. Okay, each method is different because we use different methods when we test products. But anyway, guys, to test a product, you need to spend on advertising. Okay, so, Mohammed, spend on advertising?
[09:02] Seriously, spend on advertising. Look, guys, no one will enter your store without ads. Let me put it simply. Understand? That's the rule. Don't think that even if you create the best store in the world, people will buy from you. Who will people buy from? They'll buy from the person who appears in
[09:16] front of them. So how do I appear in front of these people? Search engine optimization to rank on Google? I'll see you in a year. Contact me if you reach the first page. What's the solution if I want to see results today? Pay attention, today, not tomorrow, not next week, not next year. Today, Ads is running,
[09:30] okay? I have to run ads. The wrong idea is that beginners put this in their heads, thinking that any campaign they wrong idea is that beginners put this in their heads, thinking that any campaign they run will cost $30, $20, or $50, and if they do n't get results, it's a loss for them. It's not a loss, my friend. It's an investment in the pixel, in
[09:47] your Facebook Ads Manager. You're studying, you're learning this pixel to understand who your customers are. Okay, I tested the first product, but the product did n't get results. Yeah, the business is a failure. Yeah,
[10:00] I also tried another product, and it didn't get results. Yeah, the business is a failure. Okay, look, guys, let me give you this in the end: if you think that the people who literally made thousands of orders in this field succeeded the first time, you're wrong. I agree with you, not everyone succeeds. People
[10:15] only talk about success, but some people like to, for example... But you show me numbers and profits, but that's just to attract people who already want to work, who just want quick profits. That's why I did the challenge of going from zero to 1000. I did it with a practical application, just to
[10:32] 1000. I did it with a practical application, just to prove to people that today it's not enough to just take prove to people that today it's not enough to just take information to succeed. You have to see everything in front of your eyes, the practical application. And by the way, I'll tell you the secret from inside the challenge. The first product we
[10:45] secret from inside the challenge. The first product we launched, guys, okay, it was very strong, but the only problem was that we couldn't scale up to more than $1000 a day. It didn't even reach $1000. Is that a failure? Should I have ended the challenge just because the product didn't reach
[10:57] reach $000"? No, immediately the next day, people were challenging us. The next day, we looked for another product, we created another store, we ran ads, and the result was max. In
[11:10] four or five days, I think, we reached $ 1000 in sales per day. This means that I I could give up after the first test of one product or another and be done with it, guys. Honestly, if it didn't work, that's it. or another and be done with it, guys. Honestly, if it didn't work, that's it. But in my mindset, I'm
[11:24] right. I know. I tested this product, I invested, I got the second product, I invested, it succeeded, I invested, I got the second product, I invested, it succeeded, I raised my skill level, boom, I surpassed 1000. When you reach this stage in thinking about your business and consider every dollar you're
[11:44] opening your Shopify store, or for searching for products using tools—it's all an investment. The beauty of it all is that to succeed, you don't need 100 products, or 50 products, or even 10 products.
[11:58] 100 products, or 50 products, or even 10 products. You only need three to five products, and these products You only need three to five products, and these products are all complementary to each other. For example, we have one main are all complementary to each other. For example, we have one main
[12:10] complementary products under it. So, we have one offer, not four offers. We have one offer for one product, but we sell the
[12:22] second and third products alongside this one. This means that if I have a product priced at $50, the total revenue from these three products could reach $100 each. Instead of $100 each. Instead of needing 20 orders to reach
[12:37] $1000 in daily sales, when I do cross-selling bundles, do cross-selling bundles, I only need orders to reach $1000. This reduces the process by 50%. Instead of dealing with
[12:53] 20 customers or spending money to reach 10 customers with the same price, you can reach the same 10 customers. Instead of selling them $500 each, and then selling them to the same 10 customers for
[13:05] $500 each, you can do cross-selling and reach $1000 in daily sales. This is everything you need to understand, and most importantly... And you really need to
[13:17] put on your list when you start your journey. You're not allowed to buy merchandise because imagine the product you brought was n't successful. You have maybe 500 pieces, 300 pieces, 500, maybe 1000 pieces that you put in front of you and you don't know what to do with them. The same thing happens when you have, for example, these 300 or 1000 pieces. You might need a
[13:30] when you have, for example, these 300 or 1000 pieces. You might need a warehouse, you need an employee to do packaging and packing. All of this is expenses, while in this case you work from your home, from your bedroom. All you need is a laptop. Muhammad, you work on the mobile. No, you got the
[13:44] laptop. Muhammad, you work on the mobile. No, you got the laptop. Yeah.
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