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Be Nice to Everyone in a Small Business – You Might Be Talking to the CEO

Transcribed Jul 14, 2026
Beginner 1 min read For: Anyone interacting with small businesses, especially customers and entrepreneurs.

AI Summary

In this video, the co-founders of Gone to the Dogs, a small ethical pet brand in Brooklyn, share a key business insight: when interacting with a small business, always be kind because the person you're talking to might be the CEO or the owner. They emphasize that in a small business, the same person often handles multiple roles, from greeting customers to designing products.

[00:00]
Be Nice to Everyone

When entering a small business, be nice to service because you don't know if you're talking to the CEO or not. Even the janitor could be the CEO.

[00:15]
Small Business Life

The co-founders explain that they do everything themselves: greeting customers, checking them out, managing social media, and designing products.

The key takeaway is that small business owners wear many hats, so always be respectful and kind to everyone you encounter.

Clickbait Check

90% Legit

"The title accurately reflects the core advice about being nice in small businesses."

Study Flashcards (3)

What is the main advice given for interacting with small businesses?

easy Click to reveal answer

Be nice to service because you don't know if you're talking to the CEO or not.

Who might you be talking to in a small business, according to the video?

easy Click to reveal answer

You could be talking to the CEO, even if they appear to be a janitor or service person.

00:05

What roles do the co-founders of Gone to the Dogs handle?

medium Click to reveal answer

They greet customers, check them out, manage social media, and design products.

00:15

💡 Key Takeaways

💡

Be Nice to Everyone

Highlights the unpredictable nature of small business roles and the importance of respect.

📊

Wearing Many Hats

Illustrates the reality of small business ownership where founders do all tasks.

00:15

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

Be Nice to Everyone, They Might Be the CEO

45s

This clip challenges viewers to reconsider how they treat service staff in small businesses, creating a relatable and eye-opening moment that sparks discussion.

▶ Play Clip

My business hot take is when you are entering a small business, be nice to service because you don't know if you're talking to the CEO or not. Even if you're talking to the janitor, that janitor could still be the CEO. That's a small business life. Hi, I'm Santos. I'm Jen. We're the co -founders of Gone to the Dogs. We are an ethical pet brand located in Brooklyn, New York. We do everything. We would love to clone

ourselves. We're the person that's greeting you. Clone ourselves if we could. We're the person that's greeting you. And then we're the one that's checking you out. And then if you tag us on Instagram, we're back here doing the social media. And if you're like commenting on one of our products, be nice because we're also the designers.

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