Google's Algorithm Crushed This Business

Google featured this couple as a success story, then the algorithm crushed their site. The couple was left stranded. >> had a photographer in here shooting in our kitchen, [music] and the next day we woke up and we had lost 75% of our traffic and Google revenue overnight. They do a economic report [music] and it has a section on each business that has been profoundly affected by Google positively. They featured us as a creator success story on

their website. Overnight [music] in September, Google released the helpful content update. My three secondary websites lost [music] 80% of their Google traffic. That was the same percentage of revenue. I had this sort of false sense that we were really well-diversified business. When the traffic went away, people stopped buying digital products because they weren't landing on our site. Certain brands stopped wanting to work with us because we didn't have the traffic that they were looking for. It

affected everything. Even if your site [music] appeared on Google again, you were not going to get the same level of traffic you were getting before. There's [music] been so many changes in the search results. There's AI overviews, there's so many additional things in there. You can scroll forever before you get to a blue link now. We ended up pulling my son from the school we had him enrolled in because we felt like we didn't want to

be on the hook for a large tuition. It was stressful on my marriage. My kids didn't understand. My friends and family don't understand because they still don't understand how we even [music] made money to begin with. It felt like everything we had worked for for a decade had just been taken away from us. Um and we hadn't done anything wrong.