College Founders Build Seven-Figure Business — Full Breakdow

[00:00] We did not have to drop out to actually build a seven -figure business, have investors go on to TV shows and have multiple patents. We did all of that while still being in college. My name is Tanvi Gadam Sethi and I'm the co -founder and COO of Brace. I'm Madhava Garwal, I'm the CEO and co -founder of Brace. Today, Brace makes the world's first and only shoelaces that never come untied. We call them shoelaces that never

[00:23] quit. So Brace actually... When tired we call them shoelaces that never quit. So Brace actually started in early 2024 out of a classroom project. We had 36 hours to not just build a business concept into an actual business but take it as far as we possibly could. But the judges in the room did not feel it was an actual business that would actually convert into customers. Our technology is called Lattice Grip. At that like yarn level

[00:46] we're engineering better materials so that those materials are supporting the athletes performance and safety. Those materials are supporting the athlete's performance and safety and we're making it as accessible as possible. And today Brace is actually the only business to ever come out of that class after these two years. It's our first time here at the Chase for Business experience and we're so excited to be here. The experience is wonderful. It's the way we bring Chase for

[01:09] Business to life for our small business owners. We let them connect with other small business owners. We let them learn about experiences and products that can help them run their business. We want products that can help them run their business. We want to help them make their job easier so that they can focus on what they care about which is running a business. We're excited to meet other small businesses and other startups in the Detroit area

[01:32] and around Michigan but also learn about the resources that are available and help just Brace grow even further with Chase's support. I think today Chase provides us with a portfolio of solutions and facilities all the way from growing the capital we already have to also business loans and credit lines. Business Credit Journey is a great new digital Also business loans and credit lines. Business Credit Journey is a great new digital tool that we're rolling out for

[01:55] our small business customers and it allows them to interact with two different credit scores as well as their personal credit score and it allows them to really think through how they move their business forward and get to the next level. In five years we want Brace to be a household name and to be the gold standard known for performance and safety not just within athletics but cross industries as well. What actually began as a relationship a

[02:18] very typical Began as a relationship, a very typical business owner to bank relationship two years ago has now turned into more of a friendship. We know that we always have someone who's in our corner no matter what happens.