Twitch Growth Secret: Go Multi-Platform
45sChallenges the common belief that Twitch alone drives growth, offering a counterintuitive strategy that sparks curiosity.
▶ Play ClipThis video provides a strategy for growing on Twitch in 2020, emphasizing that the platform is not a discovery tool and that success depends on leveraging other platforms like YouTube, TikTok, and Instagram. The speaker advises reducing live stream frequency to create cross-platform content and using Twitter to share highlights and engage with the community.
Most big trends on Twitch originated on other platforms. To grow, you must use other platforms to drive traffic to your Twitch channel.
Twitch lacks a strong discovery algorithm, so growth relies on external platforms like YouTube, Instagram, TikTok, and Twitter.
Instead of streaming daily, reduce to 3-4 streams per week. Use the extra time to create content for other platforms.
Tailor content to each platform's strengths (e.g., tutorials on YouTube, humor on TikTok). It doesn't have to be the same as your streams.
Share video highlights directly on Twitter, not just links. Engage in conversations to attract new followers.
Creating content on YouTube is the most crucial advice for Twitch growth in 2020.
To grow on Twitch in 2020, you must adopt a multi-platform strategy, reduce stream frequency, and create tailored content for YouTube, TikTok, and Instagram. Use Twitter to share highlights and engage with the community to drive traffic to your Twitch channel.
"Title promises a simple method to grow on Twitch, and the video delivers actionable cross-platform advice."
Why is Twitch not considered a discovery platform?
Twitch lacks a strong algorithm to help users get discovered, so growth depends on other platforms.
01:12
How many streams per week does the speaker recommend?
3 to 4 streams per week.
02:20
What should you do with the time saved from reducing streams?
Use it to create exclusive content for other platforms like YouTube, TikTok, and Instagram.
02:58
What is the most important platform for Twitch growth according to the video?
YouTube.
05:02
How should you share highlights on Twitter?
Post video highlights directly on Twitter, not just links.
04:21
Twitch Is Not a Discovery Platform
Fundamental insight that shifts strategy from relying on Twitch's algorithm to external platforms.
01:12Reduce Stream Frequency
Counterintuitive advice that frees time for cross-platform content creation.
02:20YouTube Is Key
Prioritizing YouTube is presented as the most important action for Twitch growth.
05:02[00:02] seeing the growth you'd like, I'm going to give you some very good guidance.
[00:16] Twitter is complicated, it doesn't always depend on luck, nor does it always depend on the organic growth of the platform itself. To be honest, most of the big trends on the platform came from
[00:30] other platforms, grew on other platforms first, or used other platforms to grow on Twitter. That's exactly what we're going to talk about here to help you grow on Twitter too. But first, I want to say that I
[00:44] too. But first, I want to say that I also do labs on Twitter every Monday, Wednesday, Friday, and Saturday. Follow the link below to the store. What you usually see on Twitter is small, distributed streams trying to grow,
[00:59] the extreme of simply doing live streams on Twitter and posting on Facebook, Twitter, and Instagram, which are live. And that's a mistake. Today, in 2020, things have changed
[01:12] a bit, and that's what we're going to talk about: what you need to do to help your growth on Twitter. Sadly, it's not a discovery platform; Twitter doesn't have a great
[01:25] algorithm that... It will help you get discovered, so it all depends on other platforms. For that, it depends on Twitter, Instagram, YouTube, especially YouTube, and also now TikTok, which can also help you grow.
[01:39] can also help you grow. In the past, doing live streams was seen as a task where the longer you were live, the greater your growth would be. were live, the greater your growth would be.
[01:52] work that way anymore, but that's how people are achieving greater growth. If they become multiplatform, they take their brand, their channel their brand, their channel has a brand, and they need to use
[02:06] that brand comprehensively across all platforms. Honor platforms. Honor your channel name, your logo, your entire brand. Your content needs to be spread everywhere and not just
[02:20] spread everywhere and not just placed within Twitter. One Twitter is that the first thing you have to do is reduce the number of streams per week.
[02:32] Many people stream seven days a week, six days a week, and the advisable thing nowadays is to do three streams a week or four streams a week, a slightly reduced schedule. Ask yourself - live streams, how am I going to
[02:46] grow with live streams? - Simple live streams, you'll use the... Time you spend offline continuing to work, in case they need to work creating
[02:58] exclusive content for other platforms, you'll put your schedule there: Monday, Wednesday, and Friday, so you have Tuesday and Thursday platforms all day. The time you would use to do live streams,
[03:13] you use to create content on other platforms, you use on other platforms. So it depends on you, it depends on the type of content you make, the type of talent, things
[03:26] you can teach, for example. It totally depends on you. Some people do game livestreams on Twitter and YouTube, play guitar, or make other types of humor content on TikTok, or make tips and tutorials. Any type of
[03:41] content is valid; it doesn't have to be exactly the same as your 30s. And you'll tell me it's not easy to become popular on YouTube, Mom. I know it's not, but
[03:53] if you don't do this, you really won't have a chance. Also, it's not just YouTube; you can use the social network that best matches your personality and the content you want to create. The content
[04:07] combines very well with TikTok, or even if it doesn't combine well... TikTok, for example, is a platform that was created recently and has 1.5 million users. It offers ample has 1.5 million users. It offers ample space to create
[04:21] diverse and new content, like Tesco. So you can go to TikTok and experiment as much as you like, always remembering to bring those people to your you don't just use Twitter to show you're online; create content
[04:36] Post highlights directly on Twitter, don't just link to the highlights, open the video on Twitter of highlights, post funny things, share things you
[04:49] like, engage in conversations on Twitter, and you 'll gradually gain new followers, which will help you grow. The lesson is very simple and clean: your content should be multi-platform.
[05:02] The content should work on other platforms like LinkedIn or paintings; platforms like LinkedIn or paintings; anything goes, but YouTube is one of the most important now, and that's the most important advice
[05:14] I'm giving you now: create content on YouTube. That's it, folks. I it helps you in some way. I hope I was helpful. Educational, if there's anything else I can provide you with in terms of information, dad, watch more videos on
[05:29] Instagram. Every Tuesday there will be a video here, so stay tuned and subscribe to the channel here on Twitter to help out. See you later.
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