Grow Your Livestream Fast: Step-by-Step Guide & Transcript

[00:01] bigger than ever in 2026 and going into 2027 and it's expanded to multiple different platforms. You have Twitch, Kick, YouTube, TikTok now. Some information on how to make videos and how to grow on them, but the vast

[00:15] still do not understand how to grow at all. So, in this video, I'm going to stream faster than anyone. These are tested, proven strategies. I believe video, you will get up to about 500 concurrent viewers if followed or more

[00:30] if you do even more work than the video. Real quick though, I'll tell you why you the only people that can show you this in one single video. This is not need to watch on this. My name is Devin Nash. I formerly owned an esports team

[00:43] of the top three organizations for esports in the North America and I also run an agency called Novo, which works with Fortune 500 brands on influencer marketing campaigns and program build-outs. I've spent over $20 million

[00:56] in ads for influencers, worked with dozens of top live streamers, and I'm also a broadcaster myself on twitch.tv/devinnash and I was one of the top 5% broadcasters whenever I do stream, which hasn't been

[01:10] for a little while, but nonetheless, there we are. So, there we are. So, I am going to go through right away. I want to explain in the next 5 minutes where most broadcasters are getting it

[01:22] everything I'm going to show you is above board. There's going to be no view botting in this video, no cheating, nothing illegal, nothing like that. I things. I I frankly I think it's so easy to grow if you learn the stuff I'm going

[01:34] them, but also it's just better to have something that you've grown yourself and place we're going to go actually is going to be twitch.tv directory. We Twitch. You can do this on any platform you want to live stream on. Everything

[01:50] talk about Twitch just cuz it's the easiest place to see this problem. I'm of these broadcasters are getting stuff wrong. So, let's go to the directory. essentially a variety of streamers. We can click on

[02:05] game right now called War Dogs, and we can come see these broadcasters. So, like at the top of the list if we sort from high to low. You can see some of been here for years, and then we'll just start

[02:19] Okay? And we can just keep going. So, now And we can just keep going. So, now we're in like the 50 to 30 viewer range. And what you're seeing here is hundreds and hundreds of broadcasters. Every

[02:31] single one of these people is a separate person. And they don't have any viewers. Like none of these people are able to go full-time. I would say generally speaking, if you want to go

[02:43] about 500 concurrent viewers. That's enough to support you and to give you like that. So, it's enough for like full-time income. Usually equates to like 4,000, 5,000 dollars a month or more.

[02:56] going. Now, this is just like one and no matter what category we go in, we're going to see the same thing. Now, here is the big unlock here, okay? These broadcasters in this 30-viewer range are

[03:10] not bad broadcasters. I think a lot of people assume that they're not have the viewership, that these people here don't have gimmicks, or they don't can't run a live stream. Maybe they're just bad at creating content. Maybe

[03:24] they're inconsistent. The truth is that they are probably doing everything that are bad broadcasters, whatever that means. But most of these people should have a much larger following. They're just not

[03:37] doing what I'm going to tell you about in this video. So, the first problem to unlock. This is what we're going to base the video on. This is what I promised you in the 5-minute thing. The problem here is that everyone thinks

[03:52] The problem here is that everyone thinks that live streaming Okay? Because of the way that platforms work. And to understand how platforms

[04:05] marketing technique, which is we're going to draw an ice cream cone. I love the ice cream cone. This is also called a funnel in traditional marketing. And the way to understand this funnel is

[04:20] go here, and then we're going to go here, All right? The top of the funnel is how a customer,

[04:32] or in this case a viewer, discovers you. So, when we look at the top of the funnel here, we see that like this is how people get discovered. Like this is about you. This is how they get like an impression of you. This is how they know

[04:44] what you're doing. The middle of the funnel is how a customer becomes more familiar with you. So, this is like a some kind of maybe webinar you do or some kind of lead magnet or in this case um we'll talk about what a the mid

[05:00] a product or something like that. This is another problem that content creators sell them something. And they just end in a sub- The only way to support them something, which is not good. That's There's a whole thing we could do a

[05:15] video, the big mistake that all of these people in this directory are making is that they think that by streaming can see some of these people have been on for 9 hours, 4 hours, 12 hours, 12

[05:31] hours, 17 viewers. The reason why they aren't succeeding is because they think, and they've been to not not It's not their fault, but they've been taught that live streaming is the is here, the top of the funnel.

[05:44] They believe that by live streaming and being entertaining creating content, you can get discovered. But you can't. Live streaming is not actually a top of It is a middle funnel thing. It is a way

[05:57] for people who are already familiar with you or have already discovered you to get more into what you're doing. This is the big unlock. Because live streaming often times can get you new people, it's sort of

[06:11] it's a top funnel thing because like in theory, can you can people find you on Twitch or Kick or or TikTok or whatever? Yes, they they can find you in theory. But generally speaking, algorithms are

[06:25] not designed to drive people to live streams. They are designed to drive people to VOD content and video. And there's a bunch for advertisers. It's it's easier in in a long to advertise a

[06:40] information on that video to know what it's about. Like to serve this video to you, you clicked on this video probably because you either are a content creator subject of growing live streams and the concept of marketing. You might be

[06:54] like I am. This video was able to be served to you 60% of you 60 to 65% of you will will unsubscribed to this channel. And you should click the subscribe button, but

[07:07] not be subscribed to this channel because you were served a long form video that was describing this topic that you were interested in. It's a lot harder for AI and for LLMs to figure out like algorithm systems to figure out

[07:21] who knows what this person 14 hours into playing is talking about right now, right? And and and so it's just VOD is just an easier thing to do. So, right away we understand that the live streaming is just

[07:36] something that you can do, but it's something that you should do when when have an existing method of people getting into about three ways that uh

[07:50] uh three three kind of sections of this video where we're going to make that happen. Having a mid funnel is fine. Okay? Like streaming is fine, but you have to understand it just is not a primary

[08:03] vertical for discovery. End of story. It just is not going to be anytime soon. It's not Twitch's job or Kick's job or TikTok's job to get you discovered. It's bring people down. So,

[08:16] number one thing we need to do is we need to establish a top funnel, right? need to find an actual reliable way for people to discover you. But I But you say, "But Devin, I'm live streaming maybe 30

[08:30] 8 hours a day. I have no time to build out a a top because all I'm doing is live streaming. Okay, I've got you. The first thing we're going to do for section one, I'll just uh put it down

[08:44] some notes here. The first thing we're going to do is we are going to choose a top funnel. I am going to give you the ones that I think are options you can do. So, you can you you can use YouTube, you

[08:59] can use TikTok, you can use Instagram, you can do Facebook, but I recommend YouTube. I think YouTube is the best top funnel platform. VOD YouTube. So, you might be streaming on YouTube. Again, streaming on YouTube

[09:12] technique, but creating videos on YouTube is a top people to discover you. YouTube is basically the best way to get like more entertaining short-form content might do better on TikTok. Some

[09:28] might do better on Instagram. You can kind of find out how you The vast majority of people belong on YouTube, at least as a primary platform. So, we are going to create a top funnel on YouTube. Specifically, our goal is

[09:44] going to be two to three long-form videos per week. easy to do. Most people that actually do You might "Devon, I've already heard this. I know I need to make YouTube videos, and I

[09:59] have even gone so far as to post my stream clips or highlights or things that I've made on YouTube, and nothing happens. I get no views." Right. So, I will show you how to fix that and how you can do this with basically very

[10:12] little time uh involved. Here's how you do it. Uh you grab one of these guys. do it. Uh you grab one of these guys. I'm going to show you in big HD. This is a Stream Deck. There are other variations of this. I don't think my

[10:25] camera auto focuses, and I might be out of focus a little bit here. That is because I am have not messed with the camera settings on this for many moons. it says. You probably can't see it. So, what this is is this is a piece of

[10:38] technology that connects via USB. It stays on where It's I don't know. You any one of these. There's a million of buttons light up when it's plugged into a USB, and you can program it to do

[10:53] are live streaming, you can click a button, and it will highlight a moment functionality. YouTube has this functionality. I'm pretty sure TikTok does in some way. Once you have actually highlighted the

[11:07] the moment, um you're just going to keep It's It's going to keep a note of it. These These moments can be anything that's like funny or interesting or engaging. It like Whatever you click the button. Um

[11:19] at the end of your stream, you are going to go through and download How do I know the things are most engaging? So, sometimes you can click cracked a joke or you had like a funny

[11:32] moment and the chat just goes way harder than they normally do. Like they spam emojis or they're super excited or they say that was really funny or they click create clips themselves. There are some platforms like Twitch where I think Kick

[11:45] does this as well where people will create clips. So if your stream is a 100 to 200 viewers, you can just go through the clips that your viewers have can find the sections that you want to do and those are going to be your

[12:01] your core videos. Now, you don't just upload stream highlights and you don't gameplay. Nobody's going to watch it on YouTube. What you want to do is you want a story,

[12:14] a conflict, and a resolution to every one of your videos. We're going to go through three examples of what I mean here. These are full-time streamers who just upload their VODs to YouTube and they do incredibly well, but

[12:31] So, we're going to look at xQc first. This is a Twitch streamer. You can see xQc has a video here. This is 88k views, 188k is 88k views, 188k views. He's telling he's This video is

[12:45] this video, it's just a raw upload of him streaming. It's literally 10 minutes of him reacting to something. But the reason it does well is because it shows a story here. The suspect unleashes bear spray on eight officers. So, you're not

[13:00] You're not going in under the auspices of watching a stream clip. You're going in to watch this cop video or you're going in to watch this impression of xQc with the iPhone. And he does like a lot of GTA stuff and we can see that like if

[13:15] we sort by his most popular videos, the the popular videos that he's reacting to or that he's doing all have like some kind of story to them. Okay? this and I don't want to just show like large broadcasters, so this is the last

[13:29] large broadcaster I'll do. But the another person that come up in this way is Asmongold, okay? So if you Asmongold's probably the most popular Asmongold's probably the most popular like YouTube {slash} live-streamer

[13:41] person who has really made his live-streaming career off of YouTube. He does a combination of like politics, news and reacts, and gaming. And you can see that the videos that he does all have their own stories. Now

[13:57] stream rips. But the thing that he is doing that a lot of broadcasters are not doing is he's telling a story through his videos. So you're watching a video, Asmongold streaming, which is just like I play World of Warcraft for 5 hours.

[14:13] You're watching him do a 2-hour segment with 1.3 million views on this is everything about WoW forever. So the messaging I'm getting from this video is that if I watch this video, I get everything about WoW forever. Now

[14:28] interesting things that he's doing particularly. Another broadcaster who I don't have in my script, but I'll just pull him up real quick. Moist Critical also does this technique, which is he just kind of uploads at pure

[14:41] quantity. If you look at the volume of you could Oh, this is his gaming channel. So where is his

[14:56] can see that the amount of videos this guy uploads is absurd, right? So just in the last day, this guy has uploaded three videos. Let's look at Asmongold three videos. Let's look at Asmongold real quick. 1 2 3 4 5 6 7 8. Eight

[15:10] real quick. 1 2 3 4 5 6 7 8. Eight videos in one day. 1 2 3 4 5 6 6 videos videos in one day. 1 2 3 4 5 6 6 videos that day. 1 2 3 4 5 6 6 videos that day. So you can see that just the sheer volume of uploads that these guys are

[15:24] large broadcasters. The sheer volume of much I'd say like screen time that even if your videos are not that great or not that high production quality, the sheer

[15:39] algorithm. Now you can also watch my video which I believe is linked at the end of this video on clipping and we're going to talk about that in another clips and there's a huge amount of like short form content that is also

[15:51] that are creating content around him. And indeed he actually pays quite a bit of money or I don't know if he does but but somebody does to get this done for themselves because he also streams on that platform that does it. Okay? So you

[16:06] that platform that does it. Okay? So you can see that he is turning a lot of his videos into stories. And these stories have conflict, they have resolution, they're about topical things that are happening right now. And they And like

[16:18] is literally just him reacting to something for 2 hours. It's like actually But the thing is like while you're live streaming, you can plan for you're creating a YouTube video, you get better with this. It's kind of a skill

[16:32] you can develop. And as you get better at this, you can find uh better at this and you can sort of practice and they'll seem more like kind of a middle tier creator who's also one of my very best friends. Just so you

[16:47] broadcasters because we can't learn everything from them. It's like yeah, it's great. I'm not Asmongold. So So what do we do with like a like a kind of a smaller creator? But same type kind of topic. This is a

[16:59] dude who streams ARPG content. His name is Zizaran and he is a great content is Zizaran and he is a great content creator on Twitch. Now Zizaran plans his beginning of his stream of what he's going to do and then he might have two

[17:13] or three segments in the stream where he's going to talk about something. And announces that he's recording. He's already on OBS, so he's already recording. So, the editor or you in this case, if you're a small broadcaster,

[17:26] that's fine. You can do all this on your own. or sometimes you can have some kind of audio cue or you can just hit the when this is going to be. And you can see that a lot of this is literally just

[17:40] referring to some patch notes for Path of Exile one, I think. And you can see that this is just a stream rip. So, when we go through here, it's just him on stream talking about this. But, the reason why it did well is because it

[17:54] appears as a YouTube video, and it presents on YouTube native to its platform. And it's news and topical and everything with that. So, basically almost all of the videos that he does are directly off of his live stream.

[18:08] But, it works because he's creating a story for every single one. offline, particularly for like his build guides and things like that. But, mostly streaming type of stuff. So, this is the sort of thing that you want to do if you

[18:21] spend a lot of time live streaming, and you don't really want to create you want to spend most of the time you have offline creating these videos and posting them and figuring out the storyline, the

[18:34] title and the thumbnail are like 60% of what makes a video successful in today's All right? So, that is section one, and that is how to start creating a top funnel and how to start getting discovered. Section

[18:50] about is distribution, clips, and calls to action. clips, and calls to action. All right? So, now you have some videos. All right? So, now you have some videos. Great.

[19:06] understanding short-form content and clips, clips are basically a shotgun strategy for how to get discovered. Meaning that you did that was funny or informative or

[19:19] vibe, in my case I'd be like info content, right? Stuff like stuff like I talk a lot about like market research and things like that. Then a clip of a short-form clip, not necessarily like a YouTube short or like a TikTok, but a

[19:31] short-form clip of you doing that, which is reposted to say Twitter or YouTube or another platform, is kind of a shotgun for how to get discovered. If you do a bunch of them, then people you can get like between 0.1% to like 0.3%

[19:45] through your profile and possibly following, which doesn't sound like a lot, but because there tends to be a higher view cap on short-form content and short and clips, you can get a lot of followers this way. And again, I have

[19:57] a video about this, the last video on or a couple videos back on this channel is about this clipping phenomenon and how it from a market standpoint it's kind of Now, there's something unique to streaming that you have that no one else

[20:10] really has, and that allows you to create a bunch of different kinds of content because you have a uniquely long-form, meaning you are doing this for a long time, type of platform that you're on. So, if you're on Kick for 6

[20:25] the directory that's been streaming for 12 hours, 10 hours, 5 hours, 6 hours, right? Even 4 hours, even 2 hours. There's an There's There's an enormous amount of

[20:37] amount of stuff in there. Okay? And your job is to stuff in there. Okay? And your job is to get as many of those clips out there as possible. And these do not have to be on your own

[20:49] and it actually probably shouldn't be on Something that bothers me about content creators that I've never understood is when you are running a traditional business, you have opex, operating

[21:02] you're a product-based business. You have stuff that costs you money to do. But for whatever reason, like the way that content creators behave is they go, "Okay, every donation and every tip and every subscriber and all of my money is

[21:16] mine and then I walk away and I have all my money." And it's like, "Okay, what "Oh, it doesn't cost me anything. I mean, there's costs in equipment and connection, but very few content creators actually put money

[21:39] When you the rare occasion that you do get a content creator that puts money marketing or in the form of things we're about to talk about, they blow up. Like creators, like the biggest content creator on YouTube, is famous for

[21:54] putting 100% of his money back into every video that he created I up until a couple of years ago. So, every video he made he just dumped the amount of money production, into marketing, into whatever. And very few content creators

[22:08] realize that you should be finding a way to be to spend about 20 to 30% more if you can of your total revenue of your total revenue on marketing.

[22:22] make $10,000 a month, that's a lot of money, just for as I I like lots of zeros in my numbers cuz I don't do math that well, marketing expert? Yeah, just calm down, okay. 20% on 10,000 is 2,000. I can do

[22:36] $2,000 a month on marketing and most of the people that are making $10,000 a month on live streaming are not putting 20% back in on pure marketing. So, Devin, I don't have any money." Okay, cool. So, I'm going to tell you what to

[22:50] there and then we're going to go to how you have some money. Our grander goal, right, our goal here is to get a ton of clips out there of ourselves. So, if we search for Asmongold on YouTube, back to that kind of dude, we are going to get

[23:06] one bazillion trillion different things that are not just from Asmongold, but they're also going to be from clips channels. Here's Asmongold clips. reacting to him. It's going to be just a bunch of shorts

[23:20] that are not made by him. Some of these have like 100 views, but it's just more Here's just some random channel that got 40K views and it's literally just about him. We want to be talked about on this level, right? So, the more stuff that we

[23:36] put out there, the more that this is going to be capable of happening, the more the market has a kind of psychic gestalt. That's such a cool thing to say, isn't it? Like like a a consciousness.

[23:48] That's why I love marketing. It's like an actual consciousness that exists where within this sort of psychic sphere of people, there are people thinking about you. So, the more you Right now, like if you just create a stream and you

[24:00] YouTube channel, and you have no clips being made, and you have nothing, then in you within that kind of psychic sphere, and they're and they're check out your stream, they may not, or whatever. But, just multiplying that by

[24:14] one person posting clips for you means now you have that many more people that are that are within that sphere. And so, people are within this sphere to varying degrees, right? There's there's We'll draw like a sphere right here.

[24:27] the sphere, they probably don't think about you at all. There's some people the inner circle here. Then there's this inner inner circle here where there's some people that that watch every video you make. If there's if you're that sort

[24:40] that's awesome, and I really appreciate you. Thank you so much. So, your goal is very similar to like this funnel technique, right? By hearing about you there to hear about you more. If you don't have any money,

[24:56] this is you're going to is you're going to tap the existing viewers that you And this could be five people, could be three people. You're going to toss them in a Discord in one chat room, and you're going to

[25:09] say, "Guys, create your own channels, highlights, use your own accounts if you want, and put stuff out there that you think is funny." What I did when I first started growing the Devin Nash channel was I would have

[25:21] contests. You could win like $100 if you had the clip that was the best performing. I also had a Hall of Fame where I would post a Google Doc with the people that won and got the most views on clips. Many of those people got like

[25:34] 40,000, 50,000, 60,000 extra views that I didn't even do any work for, and I paid them 100 bucks. If you want, you can also put them on a be something very low, like something

[25:47] between the realm of like 5 to 10 cents per 1,000 views, and you could just get them paid. You can pay them more as your money yourself goes up. Remember, like this is a percentage, so proportionate to the number of money you're making,

[26:00] you can advertise more. Um so, you could pay the first two people, the moderator super interested, get that person on on board. They're watching you for a reason. And pay them a little bit. I I don't think A lot of people are like,

[26:14] volunteers to do this stuff for me." I I really like paying people even if it's a little off of the like right off the bat. One, I I I think it makes people want to work for you more. It list it it it it it it shows that there's a

[26:28] is something like, "I'm paying you and you're doing a service for me." creators, they want to get everything for free. And even like the middle-sized "Oh, I should get something for free because I'm a big guy and I've got like

[26:41] a lot of viewers." Uh like dude, like nobody's like that important, okay? Pay people appropriately. If you can, pay a flat rate. So, a good start would be like, "Hey, if your video gets over

[26:53] 10,000 views or 5,000 views or whatever I'll pay you five flat dollars and I'll also pay you a CPM like 10 cents on top of that. So every 40 to 50,000 dollar 50,000 view video is some kind of dollar amount. And then they also earn any of

[27:08] the CPM or RPM from the actual platform. So if they post a 50,000 view video to YouTube that has you in it they make some of that money too and that's good this is basically how the whole clipping economy works. Is that people are making

[27:20] money off of this. So if you have absolutely nobody get a couple of You talked to your cat lately? Your cat is really interested in you becoming big. That's why they always come in and interrupt your broadcast. Okay? Like get

[27:33] them to work. Put them to work, all right? And if you have a little bit more you can hire a dedicated VA. That's a virtual assistant. So on platforms like Upwork or one of my favorite platform is actually a job where you hire people out

[27:48] of the Philippines onlinejobs.ph and you can hire people that is that are dedicated to this. It would it's an extremely low monthly cost relative to what you should be doing. I'm talking about in the realm of like 300 to 400

[28:00] cost you like 20 dollars to 100 dollars. Like if you can't cough this up like you should just put on a banana hat and a banana suit and go advertise for like a grocery store dancing there's so many ways to make 20 bucks to be able to do

[28:13] this. I mean your stream doesn't need to be making any money to be able to start by the way. You don't even have to get other people. If you have the time and you want to hustle culture it you can get off the stream and do this yourself

[28:25] people involved. The next step is to hire a dedicated VA. point or like do something on Patreon about like how to actually do this basically this the way it works is you

[28:38] get a Google Doc and then you write out like what you want the job to be. Now the very cool thing about like other cultures and other places is that they are they are extremely well versed in things like YouTube, in things like live

[28:51] streaming, and there are already people who are have a skill set and are very good at doing this, and you can easily train them to go through your material, highlighting it like on a stream deck or something, and you are gathering it in

[29:04] create a bunch of clips, post them on a bunch of different accounts. There are have uh dedicated accounts, and you can hire one person again within the realm of like $300 a month if you're in a tier one

[29:18] country like euros or USD because your money goes so much further compared to Filipino pesos or to um whatever else kind of money that they use there. So, this is sort of an the evolution, the staircase of this first option.

[29:34] Once you get a little bit more money, you can use platforms. the platforms are like Duzzlo uh Duzzlo or Virro. Virro's like Mr. these pretty cool. I've talked to those guys before. Or like clipping.exe, which is a

[29:51] um or a Discord server, I think is the name of it. Uh in these you pay flat campaign costs, so it'd be like $2,000 per campaign or like four you can it the at around $2,000, but obviously larger

[30:04] are paying anywhere some of them I mean like Cluvicular in particular was through Kick was paying at one point like $600,000 to close to a million dollars per month for his engagement. So, you can the sky's the limit here. If

[30:17] these platforms, you can check them out, you can hire a bunch of pre-locked in clippers who have accounts on Twitter, accounts on YouTube, accounts on Reddit, and they are just going to post your

[30:33] stuff. The structure is the same as what you set up here. There will be a CPM basis, so a amount of dollars they pay per thousand views and sometimes a flat rate and you'll be

[30:45] able to set that rate with the people that you're engaged with here. So, if that you're engaged with here. So, if you are spending 20% of your income back into doing this, you will very quickly start to accelerate past

[31:00] people in your market. Like every one of those people that is in the distribution, you will start to beat really solidly. So, um none of the we can click on any of these people and they're just not consistently practicing

[31:15] this. So, this is how you do it. Okay. Now you're distributing. Now you've got videos that you're making. The next thing we're going to learn is section two. All right?

[31:29] CTAs are called calls to actions. A call to action is telling your viewer right? It is you telling them to follow, subscribe, or whatever. Now, I have worked with thousands of creators. That

[31:43] can look at all the videos on this channel working with creators. I've done consulting calls at this point. I've worked with creators big and small, top 0.01%, bottom 00% with zero viewers. And I can

[31:58] tell you the biggest thing I notice that is a difference between small creators calls to action. It is usually because they do not feel like they have not like passed that barrier that like, "Oh, I

[32:12] don't deserve to do a call to action. I don't want to tell my viewers to follow or subscribe because they'll do that if they really like me." That is wrong. completely wrong. You do not realize that human beings are

[32:26] the laziest things in the universe. They will not do anything unless you beg them >> [laughter] >> THEY MAY They may may you a lot, but they just are so lazy they won't do it. Like a lot

[32:39] of you, you may be getting a ton out of this video. You won't click that subscribe button unless I'm like, "Please. Please. Please subscribe. Oh my god." Because you just I'll get around to it. Or YouTube will recommend me the

[32:51] will happen, right? Like you have to CTA. You have to CTA like crazy. You should CTA all of the time. And I have three places where you should CTA for example over and over, okay? Regularly in your streams get people to follow.

[33:05] Get people to clear create clips. Get people to join an email or a Patreon. Get people in your videos. Do CTAs for them to go somewhere. Maybe your live stream. Like if you do this video strategy up above and you don't get tell

[33:19] 20 second insert. I'm I'm doing a live stream. Um you should go check it out, right? Like that's like regularly talking about stuff. If you have a bot funnel, if you are a very

[33:31] advanced and you are or you're a student of marketing like me, then you have that you can point people to. You need to CTA to those things. You should CTA all of the time. The biggest mistake that small

[33:45] broadcasters and small live streamers do on every platform is they simply just don't tell people to do things. We have at my at the agency that I ran we did a study where we showed that there was a like 175%

[33:59] difference in the amount of people that followed in the same size stream with a person who said, "Hey guys, if you could toss a follow just had it on a a little pomodoro thing and every time the tomato clicked on his desk, he was

[34:12] if you just follow the stream. It would mean a lot to me. It's a great way to support me. Thanks a lot." That was it. Every 30 minutes, whatever. else that wasn't doing it. And we repeated that over and over again. And

[34:27] again, most of the people that are not doing this is a mental thing. This is forever. It's a mental thing. They they don't believe they're good enough to do it. They they think that they're

[34:40] nervous and it's like look, if you want to be in this content you have something unique to offer to probably do. Like I actually think that just in

[34:52] watching thousands of content creators, there are so many people that have like a unique interesting aspect of their life, but we've been taught unfortunately to suppress that. Like it's not it's not okay to be weird. It's

[35:07] not okay to be like different, right? It's um it it's it's it's frowned upon when you kind of step out of the the norm. And that's really unfortunate because a

[35:19] crushed by that and they never emerge. And there's so many geniuses and interesting people and fascinations and hobbies. There are people out there that are waiting to see your thing, but you're scared to do it understandably

[35:32] have those haters and everything like that. This affects so many more creators than you think. So if you have that mental barrier, practice CTA. You need important thing you listen to in this video. But like trust me, I have seen so

[35:46] come across someone who truly doesn't have something unique to offer and sometimes it's really deep down there, but it's there. So I I hope that people need to hear it. All right? So that is section two. We talked about how to

[36:01] distribute clips. We've talked about the marketing budget you should be making. we've talked about how to distribute stuff. Now, speaking of calls to action. All right? Let's practice one. So I have a Patreon. And guys, my Patreon

[36:18] is $5. $5 It's not like a normal Patreon. My Patreon gets you 150 videos Patreon. that's all the only place they're posted. self-improvement, stuff like this, education. You can see here, here is my

[36:34] on how to create great offers. This is like for bottom funnel stuff. So there are 150 videos here. It's $5 for the entire library. Five bucks per month like this. You can also pay $15 and you get another 160 videos. They're all 2

[36:48] hours long, which are masterminds. Those are the ones I record live every Saturday. My patron is great. Please give it a try more of these videos and I would really appreciate it. I also offer services,

[37:01] unfortunately, just because I've I just have so many people. Right now I I do offer a consulting service, but the consulting service, people. I've got about 40 people left I need to go through and then I'll

[37:13] probably reopen it. Hopefully that'll be pretty soon. I just launched a brand new $100 channel review, so I'm probably going to regret doing this, but the way that it works is you just send me an email with a channel or brand

[37:26] have something you want to support or YouTube channel, whatever, that you want questions, send me the channel, send me all your social media to this address. I will reply, costs 100 bucks and you get I film you a video. It's not AI, it's

[37:39] not a template, it's me filming you a video where I make a video for you and I strategy and like the direction that I would go. Again, I've done this for incredibly high value and even if you don't like it, I'll give you 100% money

[37:53] back if you email me back and say, "Hey, I hated my video" or whatever. So closed. That's my agency stuff, so I I just don't have enough I have too many things that are currently open. If I get swamped on the $100 channel review

[38:06] consulting, there's going to be so many people, I'll need to shut it down for a while, so if you go to that page, you can check the link down below to see if it's open. It may be like gone tomorrow.

[38:19] won't be able to get to it because I just got swamped with like 50 of those. Um okay, so those are my calls to action. Please support me on Patreon if you um if you'd like to what you saw here. All righty, now let's go to

[38:32] Section three, we've talked about all of the distribution, we've talked about long-form, we've talked about all that good stuff. So, next we are going to do you notice, we haven't really talked at all about

[38:48] we we we we talked about all the things around live streaming, but we haven't really talked about what to do while you're streaming. So, section three is you're streaming. So, section three is going to be about consistency and niche.

[39:01] So, two things here. whatever you do, have a schedule. It doesn't matter how many hours that you have a schedule. I'm going to show you two of my favorite

[39:17] broadcasters, and both of these people deserve a video on their own. But, let's take a look at two of my schedules. The first one is The Burnt Peanut. The Burnt Peanut is currently

[39:29] the He's streaming right now. He's currently the number one broadcaster in the gaming category, maybe next to KaceyO, who is also around, probably. If we look at The Burnt Peanut, this is his live streaming schedule.

[39:42] Every green box represents a stream that he has done. Every black box represents a day that he has not streamed. How many green boxes do you see? A lot. So, just to put this into perspective,

[39:55] perspective, in the year of 2025, not including the Monday that he takes off, in the year, he missed a total of 1 2 3 4 5 6 7 8 days. Eight days in a year. He takes one day off, eight days in a year.

[40:08] day off, eight days in a year. All right? So, same with 2024, and we're looking at 2026. This is some more So, you can see this guy has run a broadcast consistently over and over and over again. He's

[40:22] time. One of my other favorite broadcasters, Ben, also known as co carnage, fantastic dude, is probably one of the best examples of consistency in the entire year of 2017,

[40:37] >> [laughter] >> Seven streams in the entire year of >> Seven streams in the entire year of 2017. This guy is a monster. Once again, he missed seven streams in the entire year of 2018. This guy is incredibly

[40:52] every day, but if you're going to do Monday, Wednesday, Friday, be there. Consistency is so important. We have analyzed hundreds of variables across live streaming platforms, and by far the most important variable is consistency.

[41:06] Showing up. Showing up at the same time and being there. The reason why these guys are just titanic broadcasters is is really interesting because he's just one of the few people that does this, and

[41:18] this way in about 2 years. Co carnage has been around for a lot longer, but co carnage didn't play the YouTube game, and he didn't play up until recently. He didn't play the YouTube game like I in section one that I talked about.

[41:32] Like at Burt Kennet like launched with the YouTube game and long form, and and just crushed it from all angles, which is why he grew a lot faster. So, insane consistency is very important. However, consistency doesn't just extend to

[41:48] broadcast time and schedule. Consistency also extends This is something that I have not really heard anybody talk about streaming. And maybe that's just because you need

[42:03] kind of see it. When I go to a Burt Kennet stream, okay? When I go to a Burt Kennet stream, okay? No matter what I am going to do on the stream and when it is he's currently live right now.

[42:17] If I go to his stream right now, I am What's hide the chat just in case. I am going to find a very consistent broadcast similar to the vibe that Peanut has. So for him, he's high energy, humor,

[42:32] he even has a lot of colloquialisms that are like things that he says very you'll notice like a lot of expert marketers do this. They constantly reinforce what they are saying so that they

[42:46] like repetitively so that you have an idea of like what they're doing. So broadcast, this guy you're never to get like a down trodden guy, you're never to get like a depressed guy. It's going to be this same guy, okay? Likewise, let's

[42:59] go to a Summit1G broadcast. This dude's also playing Watch Dogs right now, but you're also going to get the same type of vibe from this broadcast. Except this broadcast is not like particularly humorous. It's just a chill guy playing

[43:11] video games. He talks occasionally, has some commentary, calm voice, but Summit is never going to be like really in like the consistency of his

[43:23] broadcast, you are you are never going to get a guy like exploding, super excited, playing hype music. The feeling of the broadcast, the feeling of his personality is consistent through the entire broadcast. And this lends a kind

[43:37] of psychological comfort to viewers. It makes it so that they feel confident and they they they feel like intact. That makes you want to keep going back to the of the smaller broadcasters, their problem is that they're very wishy-washy

[43:51] developed like an on-stream broadcast personality. So one day you go to the there's a lot of energy, so you're super then another day you go to the broadcast and they're really negative and they and

[44:04] and you are really negative and the swing just doesn't feel good to you, so leave, and the viewer do like the viewer doesn't know why they left, and you the streamer don't know why they left. Cuz this is a very like subjective

[44:17] it's it's a it's a big part of like why streams grow or don't grow. like if you want to be negative, always If you want to like and there's streams like that, right? Like like um

[44:30] Hasan Abi and some of the top people in like the political sphere on Twitch uh negative stuff. They stream things about the world that are going on, wars and like bad stuff, and they get a lot of people that sort of

[44:44] And then there's people like Burnt Peanut who people just want to hang out stream, right? There's people that want like extreme reacts, that's like CaseOh on TikTok or like on on Twitch, where CaseOh streams and it's just this wild

[44:59] yelling about everything. There's people that like Kai Cenat, which is like uh quality experience that you get, like Streamer University or something like experience. Every time you get on there's a consistent experience. This

[45:12] doesn't mean that you have to be fake, but it does mean that like you have to put into check in a sort of like in a sort of like rectangle kind of like what your range of personality is, so that you can dr- deliver that kind of

[45:26] consistency and that consistent show to the to to to bro- to people. That is going to be one of the number one things that you do to actually get people that you do to actually get people involved in your broadcast, okay? Um

[45:39] grab bag things within section three just to sort of help out. Um what's your actually about, okay? Where do you have an unfair advantage, and what is your stream about? So, the twitch.tv/devinnash channel

[45:53] which I don't currently run, I'm thinking about bringing it back, but it kind of cuz I'm semi-retired when it comes to live streaming, I've mainly but when I was doing the

[46:05] twitch.tv/devinnash stream, the unique advantage that I had was that most platforms like TikTok or Twitch or whatever, are just not very good at They That's just not the thing that they do. They're gamers or they're they're

[46:18] world, they don't have jobs or things like that. I'm a marketing executive. companies, I've led a company that has 120 people, I've sold a company in the business world. And I'm also a content creator. So, I've done some

[46:32] stuff that other people haven't done. So, I made my show about business. And that I did was talking about the business of new media, the talking about marketing, important news that was going on, interviewing people about content

[46:44] worked really well for me because nobody else was doing that. I That That That guarantee you that you have like some skill, you have some thing that you've done that makes you have a unique advantage, and what is that? Are you

[46:59] particularly funny? Are you kind of have a dry humor? Are you sarcastic? Can you schedule like two or three One of the things that I've helped a lot of comedy broadcasters with is they do like two or three bits that they schedule, and

[47:13] they're deliberately kind of things that they plan, they're like comedy segments being like long-form, and they work really well. And that like that's an your stream actually going to be about? Like it it's not just about a guy

[47:26] playing Valorant. Maybe you're only a support player, and that's what you do. level, or you're learning to play. Like sometimes it's not just like you have to be good at the thing you're doing. It could be the journey there that is also

[47:38] story through the niche and the unfair advantage that you have. maybe you put your best moments on the stream, maybe you schedule bits like we were talking about, maybe you script funny moments. If you're info, maybe you

[47:53] segments where you're talking about something. Like this video that I made, streamed as a segment and then maybe at the end of it I take questions or options, but find your unfair advantage, find where you differentiate from just

[48:07] or just another person that's live streaming. Like on TikTok, there's going but if you are doing something just a little bit unique like every single time somebody donates, you do something funny

[48:19] or like there's or like the I've seen restaurant streams where the every donation from somebody or a tip or something like the restaurants the like says something. Like there could be something like that that just changes

[48:32] the way that the game is played and allows you to kind of differentiate from the all the stuff sort of minor compared to like the consistency and personality stuff that really matters. All right? So, that is basically everything I have

[48:48] in 48 minutes. Um I just realized that we forgot to do >> something I do in every video where I I I I was so engaged with just like this whole thing. Um should have been in the CTA section. It wasn't. Nevertheless,

[49:01] below if you got something out of this video. I appreciate you a lot and I hope support me. If you got something out of this video, um maybe get a channel review, maybe just pay five bucks and get 150 more videos like this.

[49:15] you guys again for the next video. Thank you so much. Until then. Goodbye you so much. Until then. Goodbye everyone.