Cross-Promote YouTube Videos — Step-by-Step Guide & Transcript

Cross-Promoting YouTube Videos

0h 09m video Published Mar 28, 2024 Transcribed Sep 30, 2026 COSMarketing Agency COSMarketing Agency
1.6K views Recent velocity 0.0 views/hour View full performance history →
Beginner 4 min read For: Small business owners and marketers looking to expand their YouTube content reach without advanced tools.
AI Trust Score 55/100
⚠️ Average / Some Fluff

"Title promises a how-to and delivers a decent walkthrough, but heavy self-promotion and filler dilute the value."

AI Summary

Katrina Dehner of COS Marketing Agency explains how to manually cross-promote YouTube videos across platforms like LinkedIn, X, Pinterest, and Facebook. She emphasizes the value of building brand synergy and reaching wider audiences, especially for small businesses. The video walks through the step-by-step process of copying descriptions, adding hashtags, and scheduling posts.

[02:30]
Why Cross-Promote

Cross-promoting YouTube videos on other platforms builds brand synergy and gets content in front of more people.

[03:03]
Building Audience Value

Shows audience the effort and expertise behind your content, positioning you as the right choice.

[04:29]
Preparation Steps

Copy the video description and link into a notepad to prepare for cross-posting.

[05:20]
Hashtag Strategy

Use a reasonable number of hashtags to draw in the right people without looking cluttered.

[05:51]
LinkedIn Posting

Post to LinkedIn personal page immediately, and schedule business page posts for later dates.

[06:59]
Scheduling Spacing

Schedule posts on different days to avoid overlapping videos too closely.

[07:14]
X and Pinterest

X is easy to post to, and Pinterest is super helpful for SEO.

[08:08]
Facebook and Other Platforms

Facebook is done on the phone to avoid browser-based scams; Tumblr was dropped after being taken down.

Cross-promoting YouTube videos across platforms is a simple, manual process that builds brand synergy and audience reach, especially for small businesses.

Mentioned in this Video

Tutorial Checklist

1 04:29 Copy the video description and link into a notepad.
2 05:08 Tailor the copy for each platform and add a few targeted hashtags.
3 05:51 Post to LinkedIn personal page immediately.
4 06:06 Schedule LinkedIn business page post for a later date, avoiding overlap.
5 07:14 Post to X (Twitter) by pasting the link and scheduling.
6 07:26 Save to Pinterest on a relevant board.
7 08:08 Post to Facebook from your phone to avoid browser scams.

💡 Key Takeaways

🔧

Manual Cross-Posting Workflow

Shows a simple, tool-free method to repurpose YouTube content across platforms.

02:30
💡

Building Audience Value

Explains how cross-promotion demonstrates expertise and effort, building trust.

03:03
⚖️

Hashtag Moderation

Advises against overusing hashtags to keep posts polished and effective.

05:20
📊

Pinterest for SEO

Highlights Pinterest as a valuable SEO tool for content distribution.

07:38

[00:00] 🎵

[00:30] Thank you.

[01:00] Thank you.

[01:30] All right, guys.

[01:58] How's it going? This is Katrina Dehner of COS Marketing Agency talking to you. And today we are going to talk about how we do interlinking on other sites with YouTube.

[02:10] Now you can schedule this YouTube video or any other YouTube video using a third party scheduling system. We use Social Pilot for our scheduling We going to do more content on that soon We do have have some tutorials on SocialPilot along with a referral link so that you can sign up at an incentivized way

[02:30] But for right now, we're going to talk about how to do that manually through YouTube. It's an easy way to get your content out there on a bunch of other platforms. And synergy and connecting it all together is what we are all about. It helps your brand significantly when you do that. And

[02:47] them, it gets you in front of more people when you promote YouTube videos, especially ones like ours that are full tutorials. You build value for your audience by giving them quality content and information. It shows them how much work and effort goes into your

[03:03] job, why you're successful and why you're the right one for the job. Also shows them maybe perhaps they may not have the time or the need to do it themselves, so it gives you a ton of value. All right, so this video is about how to schedule YouTube videos in the health

[03:19] industry, the health industry related content driven thing. But that being said, scheduling YouTube videos is very similar for brand. There's not a lot of differences except for what you write in the titles and the copies and of course the tags of the actual video. But the process itself

[03:37] is the same, we'll go ahead and link the actual video that we are cross-promoting in the description along with other things maybe related to social pilot or maybe optimization on YouTube in

[03:51] general. We definitely want to get this information out there to help you guys out. We thrive on helping small businesses grow and stand out from the past, from their much larger competitors.

[04:03] So I am the owner of COS Marketing Agency. If you want to look us up, contact us at COFMarketingAgency.com or 407-334-9378. This information, again, will be in the description.

[04:16] We do appreciate your time. Make sure you like, share, and subscribe because it helps us out tremendously. We are a small company just trying to make waves. Please support us. We really appreciate it. All right, so let's get to it. So we're going to go and share this across different platforms,

[04:29] some of which are connected directly to the YouTube channel. other things we're going to have to do on our own. So I always have my little notepad here open. So I going to go ahead and open a separate thing here and then I going to take this part of the description I going to put it here in my notepad and I going to take the link and I going to put it here and it

[04:53] telling me that it wants me to change that. Okay, so let's look at the copy. Let's find the ways to copy for YouTube through the health industry. Let's understand your audience before you do their description. Looking for help with your YouTube marketing for your business content this

[05:08] Okay, so this is good the way it is. I'm going to go ahead and put in certain hashtags here because we're trying to elicit responses from certain people.

[05:20] The hashtags will draw them in. We don't want to do too many because then it kind of gets crowded looking, not as polished. So we're going to do a reasonable amount of hashtags here. Nothing crazy.

[05:32] Technically, you have the ability to do, I believe, up to 30 hashtags depending on the platform. nowhere near that is necessary. Okay, so we copied that. We're going to go ahead and share it. We're going to first do it on LinkedIn. Alright, it might take a little bit of

[05:51] time to load if you have a lot of things open like I do. I'm constantly on my computer so I have at least 20, 30, 40 different things open at the same time. We're going to hit post. So now we've went directly to my personal page on LinkedIn.

[06:06] I'm going to go to my business page and I'm going to schedule this on a different day. So in our normal scheduling system, which is SocialPilot, we have things scheduled usually a week, if not a month or more in advance.

[06:20] I do schedule extra things on LinkedIn, directly on LinkedIn, because it's easy for me to just kind of pop in and do that. So I'm going to let that free you load and then I'm going to hit the schedule for later.

[06:33] and I believe the 14th would be the next one, but we'll see. I'm going to do it evening because most of the things scheduled on social pilot is during the morning or early afternoon. So I'm going to hit next and then I'm going to hit schedule.

[06:47] Now that's going down the pipeline. Do schedule post. Let's make sure we have on the correct day and it's not overlapping with anything else. So I can see here there's another thing going on in the 14th. It's only an hour and a half afterwards.

[06:59] I don't want to do two videos back to back that closely. I actually going to schedule it for the 16th break up some of the E topics get myself another day in there Okay so we going to just leave this open for right now I going to close this and I

[07:14] going to go to Twitter or X, and this is real easy. I just do that, remove the thing via YouTube, and boom, that's scheduled there. Now I'm going to close that out. See, this

[07:26] is very easy. Pinterest. Now we're going to go to Fitness and Health, the industry marketing because I already have a section for that. I'm going to click save. Now that's done.

[07:38] Super helpful for SEO. We used to have a Tumblr. We don't anymore. They took us down on Tumblr. Unfortunately, because they said we were posting too much. Oh my God. Isn't that the point? You want us to post there and we post tutorials and things like this.

[07:55] I contacted Tumblr. They said they were going to open up our page. We never did. frankly no offense to Tumblr I do not care because we have a very small audience there compared to other social sites so we're not going to put that on Tumblr. Facebook I'd like

[08:08] to do on my phone because it's a little bit safer there is a scam going around through different browser systems on computers and laptops so I do it directly on my phone because there's no issue there. So I will be

[08:20] doing that obviously outside of this particular video. So I'm going to go to next door because Thank you.

[08:55] Thank you.

[09:25] Thank you.

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