How a Couple Built a ₹1 Crore Brand in 3 Months — Full Breakdown & Transcript

[00:01] told that we have launched the product on the website. After two-three hours, orders started coming to us. We had a sale of 400. then 30,000 subscribers. With just this many subscribers, you guys generated a

[00:13] 3 months. How many orders will be placed every month in total in 3 months ? Adding all the e-commerce, it becomes around 20,000 Ok. So here you can see guys, these are some of their products.

[00:26] You can also see the ratings on this. There are over 3000 ratings. How much would this cost you This is our margin of 40 to 50 on our total product. 50% If we talk only about YouTube, then how much income is generated every month?

[00:39] Like we upload our source every month. There is ? Yes. Currently, we have only two people for manufacturing and packing. But we also have family members. I also have a younger brother.

[00:53] just three people, how did you guys meet? Like story. We talked for four years. We had never met. talked on Facebook for five years.

[01:07] wonderful episode. Friends, our guests today are a content creator couple. Their names are Vardaan and Suhani. So he started creating content only last year and along with the content, he recently launched his own product, a

[01:20] hair oil product and has created a hair oil brand in the name of Deep Suhani and is selling very well through Flipkart. Recently he has touched the revenue of 1 crore, even crossed it. So let us introduce you to our

[01:33] inspiring guest today. Welcome Vardaan ji and Suhani ji to our channel, how are you? Great Satish ji, thank you for inviting us. So my name is Vardaan and this is my wife Suhani and we are the founders of Deep Suhani brand.

[01:47] Actually there is a connection with Deep Suhani's name. Deep is my mother's name and Suhani is my Wow, what a thing. Although we were thinking of many names but then not name it after mother and wife.

[02:04] you thought of making a product. Before that, how did your journey start as a content creator? Actually we met on Facebook in 2018 Ok. We had a love marriage in 2023 and since then

[02:18] we started creating content. And then after a year of marriage, we thought about it again when my wife posted a video on YouTube about her hair recipe. For Good. And my wife also belongs to Osa.

[02:32] So what happens in Osa is that everyone makes oil at home because everyone has coconut trees etc. at home. So they use homemade oil and the hair of the people there is Well, my wife also uses homemade oil from the beginning.

[02:44] my wife also uses homemade oil from the beginning. and my wife posted a hair oil recipe and it got good views. 5-6 lakh videos were viewed in just two-three hours.

[02:57] need oil and we cannot make it. So can you get this oil delivered to us? This is where we started. Did you do all this during the time of Covid? After that ok. And first of all I would like to ask

[03:11] how did the conversation happen through Facebook? Tell us a little about your love story. I would like to know from wait ma'am not twice on Facebook. we were friends. Then gradually we came into a relationship. So

[03:26] after that we talked for four-five years. We had never met. So when we met for the first time. You talked on Facebook for five years. Yes, and we never even talked on video calls in the beginning. When the family talked to me a lot, we started talking on video calls also. So

[03:38] how did the matter reach the direct family? We told this to the family only after four years. So, that we had not even seen you for four months. n't seen it in real life for four [sound of clearing throat] months. You must have seen the pictures.

[03:54] not even seen the photos on this Facebook account for a month. For a month I neither saw the photo nor anything else. Only after that everything started. Then after 4 years, when we told the family that something like this had happened. So after that they planned a meeting and when the meeting took place,

[04:08] they got us married the very next day. Meaning, first I met my family members and then I met you all. different. We got married the next day. The marriage took place. The marriage took place the very next day. The marriage took place in the temple.

[04:21] Yes, the family got it done. Ok. We are Ok. We are like you are from Orissa and you are from Uttarakhand, Haridwar, right, so he is from Haryana,

[04:34] but in Haridwar, our main hometown is Panipat, Haryana, okay, okay, okay, so there was no our main hometown is Panipat, Haryana, okay, okay, okay, so there was no in the beginning, but after handling all that, now everything

[04:48] is fine and the content creation that you started, like you told that I started it last year, right ? So what content do make our mini vlogs. What do you say in that?

[05:01] Good. So then you thought of making hair oil. Then I thought of launching it and selling it on Flipkart.

[05:14] So, when we made a video of our hair oil recipe, we got a lot of comments saying that we thought why don't we give it a name, that is, launch our own brand so that when it goes to people, they get to know about it,

[05:26] we spent a lot of time researching and then thought, then named it a brand, then we launched the product,

[05:39] how did the initial sales come, first of all it we had you had built it yourself by watching YouTube videos.

[05:51] Ok? And before that, for the formula of hair oil, we became like Rishikesh or went to people who are very old grocers. There are grocers, so we went to them and talked to them. We asked who and how we could make it more perfect.

[06:07] So there is a grocer in Mussoorie. That is his very old shop, dating back 150 years. So he explained that it is not necessary that you add every herb. What is important is how much quantity you are putting in it.

[06:19] each ingredient with right quantity, so we took this formula from there. put in the right quantity. In the beginning, whatever sales we got came through your audience only. That means you told him on YouTube itself that I have launched it.

[06:34] Our video timing in the beginning is 9:00 pm. We posted a video at 9:00 and told that we have launched the product on the website. Ok. So after two-three hours,

[06:46] 400 on the first day, not sleep. Then it was around 2:30, at means sales worth Rs 1 lakh were made in a single day.

[07:02] already made so many products. No, we brought only 100 bottles. We are in When you create an account, you have to enter the product quantity in it. So Good. Meaning I had no idea what they were. We

[07:15] We had packed only 100 bottles. So, did you ever have a business idea before this, What bottle design should I keep? Did you already have the idea or did you just learn everything? No, we already had the idea. Then when

[07:28] No. So how did you get the idea? There was nothing like that. We just watched videos on YouTube and that's what know anything before about how to sell things. So, these boxes, bottles, etc.,

[07:41] all this research has been done by staying awake all night to know how we can deliver our product Then we found a shipping partner and We rocket ship. Is there any issue in ship rocket?

[07:55] Ok. Sometimes returns come Good. Good. We are fine. So guys let's take a we selling right now? Hair oil, shampoo, hair oil, shampoo, hair spray and now we have

[08:10] recently launched a new product Neem Aloe Gel. Neem Aloe Gel, mixing Neem with Aloe Vera and all these ingredients or all the formulas have been made by you yourself. Ok. So here you can see guys, these are some of their products,

[08:24] you can also see the ratings on this. There are over 3000 ratings. Excellent. And how much is this? You are selling it for 295, so like on Flipkart also I am seeing that this hair oil of yours is for

[08:40] 295, so how much would it cost you, if we our total margin on the product is 40 to 50%, 50%, okay and I have heard that on Flipkart, if the price is less than ₹1000, you do not have to pay commission,

[08:54] you have to pay commission, well it is ₹7 or between 7 to ₹14. It must be No, it is in rupees. That is in rupees. Ok. And commission has to be paid on the products sold through Shopsy also.

[09:08] Yes, but just like I did with some founders who sell on Flipkart. So he said that if the product is below ₹1000 you should talk to Flipkart once about our product, who knows you might also get it. Rest of the commission that we have on Meso

[09:24] and here as I can see one thing that it is written No Returns No Cash on Delivery of Flipkart Assured so no returns means no return on this product these are non-returnable products be it hair oil or shampoo

[09:38] delivery this depends on the location like right now if your address is there then cash on delivery will not be available here ok it is available at some places so delivery will not be available here ok it is available at some places so

[09:51] we living in the wrong area brother? returns do come, friend? No, returns also come. Because of this, one cannot return directly. There is no option for return.

[10:05] he can do so by calling Customer Gear. Let guys. So you have created this page in the name of the brand and also in your own name. and also in your own name. Deeps Suhani

[10:24] Yes sir. Yes. use some fresh herbs in the oil. And 100% pure coconut oil. And buy powder from the market, it is adulterated. After adding all the herbs,

[10:38] add 20 herbs to it. I have seen many people. But to make these hair oils herbs are also required. Well, you have two channels, Suhani Vardaan Vogues and Deep Suhani. Yes, okay, and just like right now there are 3 lakh

[10:52] subscribers on this one. But with just this many subscribers you people generated a revenue of Rs 1 crore. In how many days? 3 months. In just 3 months. Oh wow. What is the matter. How do you plan content? You

[11:07] shoot daily, you post daily. How do you do it? Our no is not scripted. Meaning, whatever we do, we upload it after doing voice over in the evening. As we started in the morning, we put it in at night.

[11:21] like we made hair oil, posted its video, got it packed, edited its video and Now, when you did not have this brand, did not have the product, what accounts did you create before that Before that we used to make mini vlogs. Sunani Vardaan Vogue is our channel,

[11:35] we make SMS in it. Mini vlogs ok. So the content that was there on it, whatever we used to do throughout the day, Ashani is making a hair oil for herself which she used during the lockdown, that's why her hair is so long, really, it is very long hair,

[11:50] her hair was very long but during her pregnancy she had to because of that there was a lot of hair fall but now she has recovered a bit, but now she has recovered a bit,

[12:04] you have uploaded 413 videos, which means you upload at least one video daily. Isn't it ? And all of them have good views too. [nasal sound] I mean, look, my main motive for featuring you guys was to let

[12:17] people know that if we, the content creators, make products. So, first of all, the thing that you were using for yourself is helping you people well. Yes. Many such content creators

[12:33] say, friend, I have so many followers but I am not able to earn money. So for those people you are like an inspiration. So now, as I saw on YouTube, you guys have tagged your own product. So commission comes from that also.

[12:46] Yes, we earned Rs 2 lakh in the first month. If we talk only about YouTube, then how much income is generated every month? Every month we upload our source only, there is

[13:01] coming from affiliate only. Isn't it? Yes. Even from affiliate and ads, very little comes. Yes. Even from affiliate and ads, very little comes. ? Yes.

[13:15] you should choose only those products which are available around you or those things can be easily made or found in your house because you will have more idea about it. Meaning, if you start any business, do not do it because you want to earn profit. Do it

[13:29] Right? That's the business. you will also get money. So where do most of our sales come from? where do most of our sales come from? Like from your website or like from Flipkart

[13:43] or you are also listed on Meesho, where are you from Meesho, Comes from Flipkart. So every time you have to promote your videos our sales are organic. Okay yes.

[13:59] more than four. 4.2 is our rating. Have 4.2 is our rating. Have you also run an ad on Flipkart? how much is it

[14:14] worth ₹1000, so you add the same, you don't pay separately, how much money did you people invest in making this product in the beginning, started with ₹35000, what did we take, ₹35000,

[14:28] okay, and we brought the ingredients and how much would have been spent on ingredients like plastic bottles etc., in the beginning it was ₹ 5000 to ₹6000, so you get scared that someone will

[14:43] so you get scared that someone will not yours, earlier we did not know that this could happen, but as we are moving forward Okay,

[14:57] tells us that four to five brands are already registered in your name, that is, people have applied for your registration in our name, that is, after you did it, no, you find to be the biggest challenge since you started, where are you facing difficulties, there is no

[15:13] difficulty anywhere, if your product is good, the difficulty is that your no one can copy you, but right now it will take us one to one and a half months, then our registration will be done, so now let's assume that people are copying you.

[15:27] Fake thing has been mapped in your name with our name. in detail. People like we have listed a product. We have listed the hair oil for Rs 250, then

[15:40] Yes. So the buy box will go to him. order, the order will go directly to him. manages this thing. We block those who are fake sellers,

[15:55] Good but permanent blocking will happen only if your trademark is registered. When did you come to know that fake people are making fake posts in your name? Actually Ek Din Na which is our hair oil. Yes.

[16:07] I had not listed this hair oil for such a low price. It was being sold for Rs 180. So Suhani said that these Yes. They do some marketing. Yes. So I said okay. So

[16:20] two-three days passed like this and then I said that our settlement in the bank is less. I said if Flipkart is offering the offer then the settlement should be complete. Ok? So we talked to our Flipkart manager and he told us about the mapping that has been done for you.

[16:32] Then we came to know that if any customer had placed such an order, He told you something like this. We get a lot of DMs on our Instagram saying that we received a fake product. So we get them returned and get them a refund.

[16:45] we get them returned and get them a refund. product is real? We tell the audience that when they click on the product, it is written below Sold By. So our

[16:57] name should appear on Sold By, Deep Suhani. Just if you select it and order, you will be able to order the original product. Ok. I mean, friend, you guys have just behind. This is also a different problem. So when you

[17:11] made this product, as you told you applied GST etc. and licenses are also required to manufacture Ayurvedic products. Yes. And we have an AYUSH license which is very important for you if you do any Ayurvedic

[17:25] manufacturing. Well, whenever we make hair oil, we Ok. So let's check it ourselves. Apart from that, you

[17:39] can also check the pH level yourself through a machine or through the script. And does the somewhere? No, if he is not registered, he can get his lab test done. Just get the lab test done. Ok, good. Meaning it is necessary to get a lab test done.

[17:51] And how long does the shelf life of the hair oil last? Although it is for six months, it can be used for up to 12 months also. So ours will last for 12 months. But still we say six months.

[18:06] You keep writing the expiry date and you can say ok on that. And what is the feedback from people who are ordering? Like, there can also check the reviews on Flipkart. Good enough

[18:20] happening. Hair fall is reducing. Hair fall stops. Should I apply it? Yes, you can try it. No, it means it is for everyone, Many people also have feedback that their hair is turning black.

[18:34] We have also received feedback that we are feeling very good. It is makes the hair black. Meaning it does not allow the hair to turn white. So where do you get the ingredients that you put in it? He is a wholesaler of herbs in our city.

[18:48] And do you make this oil yourself, do you make it at home? How big is your team right now? Currently, we have only two people for manufacturing and packing. But we also have family members. I have a younger brother.

[19:01] Just three people. And how many orders come daily? We get 900 plus daily. So daily means you are packing and sending approximately 000 orders daily yourself. Oh my

[19:16] no transparency in our work. Meaning you can go to our YouTube channel and see We show everything. Bhai Saheb means that I am doing all the things like levelling, packaging Yes. The rest of our levels come printed.

[19:31] Yes. They come printed from our Dehradun side. apply hand level. Have we taken any office or are we doing it from home No, earlier we used to do it from home. Right now we have taken a warehouse because we do

[19:44] So have you thought about expanding the team? Yes, right now we are thinking and planning. ? From starting the product till today when we are shooting on 12th June. How much

[19:56] When did you start this? It has been 5 months for us. 5 months. And in 5 months you touched more than this crore. and anyway, we also sell in bulk on Instagram. Whoever DMs us directly,

[20:10] like we recently sent 30 pieces, buy in bulk or they are a joint family. It's Who knows, someone might be selling it in future also. They say

[20:24] send us to give the benefit. So, do you send the direct orders from Flipkart or are you packing them yourself and doing that separately? Yes, right now we pack the packets and

[20:38] They deliver theirs. Well, there is another one which is full field by like Flipkart, so why do n't you go into that? We are thinking about it, now when our trademark gets registered, what

[20:53] happens in it, you have to send your products to Flipkart's warehouse, so there are get fast delivery, same day delivery also, but we are planning for that also, but we are planning for that also,

[21:07] our repeat orders are at least 60%. 60% repeat orders ? This is our 100 ml. How many days does it last? You have to use it three to four times a week.

[21:21] is above everyone. It depends on how you are using it. There are Then we launched hair oil, he took that too. you made? Yes.

[21:37] we used to make it at home. But after that we thought we should make it a little better. So when we went and inquired and did research, then we Ok. Yes. Great friend, I enjoyed it. So as far as I can

[21:50] understand, first you guys built the audience. Then, like you guys used to use hair oil and you got the idea that after seeing your blogs, people commented that brother, how can we make this or get this. So you did it.

[22:03] and in the beginning you pushed people to Flipkart. Now Flipkart itself is promoting your products. It is giving organic reach on its own. I think if you have your own audience in the beginning and you

[22:16] easy to sell later. It will be very easy because that audience will buy it and will also give ratings. If your product is good then you will So if you talk about the promotion done through videos, then any such video

[22:30] which brought the maximum sales. We have many such videos. Hmm. So, how many sales will a video generate ? Any ideas? Ah, one of our last videos was from last year, which was the first video we uploaded.

[22:43] year, which was the first video we uploaded. Our revenue on that was ₹1.5 lakh. Affiliate. So, how much would the product have been sold for? Hmm. A product. No, our sale was for Rs

[22:57] Ok. Product Ok, understood. [nasal sound] content are you posting every day as of today? I am adding a content.

[23:11] also never get time. We YouTube vs Instagram What base works for you For us, YouTube is the best right now. Be active on Insta as well. I am

[23:25] my Instagram is growing. Okay, how many followers do you have now? We just turned 10. He has turned 10. So if you see, how many orders will be placed in total every month? All our 100 means all e-commerce

[23:39] together adds up to around 20,000 plus. Ok. Let's assume that God forbid this happens. If your YouTube channel is accidentally closed or suspended, will it ? No, I just told you that

[23:55] two months, we are not getting many orders from YouTube, nor are we making long videos, any video etc. So even if YouTube gets shut down by chance, it will not make much difference to our sales

[24:08] because the product should be good. Then orders come automatically. And even after that, we have the option to run ads and even today we will have very I was saying. After that we have the option that now we can run the ad. Can run.

[24:21] We can run ads on Facebook. You can run ads on ina. Do you guys see shark tongue? Yes. Yes, I would like to go in the future. If I get a chance, okay. So what kind of valuation would you

[24:37] like to take there, how big a brand would you say your Deep Suni is there? Right now we will first register our company as Private Limited. It should have happened So after that we will do the planning. I haven't

[24:50] thought about it yet. For example, if the if the people from Shark Tank want to give you Rs 1 crore by taking 10% equity, then will you do the deal? Meaning, if you get more than this then only

[25:02] we have a lot of products which we are going to launch. Right now we are just holding on because it is not ours. What other brands and products do you want to launch? Like us, we will

[25:16] I will tell you on my channel. Yes. registered yet and we revise it now, then it will be Now, let's say there are many brands of hair oil. Like there are so many

[25:31] brands over the years and there are top brands whose hair oils are sold a lot. People use it. So why would people buy or do they buy your brand of hair oil ? What do you think? Because firstly we maintain transparency in our products.

[25:43] Because firstly we maintain transparency in our products. We are showing everything on YouTube about how it is being packed. We are here, right? Who knows whether other brands So there are zero chemicals too. Not even 1% of chemical is used in it. There

[25:57] fragrance that we use as shampoo base in our shampoo. It is no sulphate no paraben. Zero Chemicals We and like people look at your blogs.

[26:09] Because of this there is also a personal connection. Yes. So people say bye for that reason also. No, many people DM us on Instagram and say thank you, that yes, we have got benefit by using your product. So people buy the product. After how many days do they

[26:21] tell you that you are getting benefit from it? in how many days will we start seeing the difference? It will take at Actually, it takes three months to know whether a particular oil is

[26:33] reduced. Thank you so much Vardaan ji. Suhani ji, I liked it very much. And I would like you all to keep growing like this and whatever planning you have done to launch more products, then you should launch them and take them to the next level.

[26:48] So friends, this was the story of Vardaan and Suhani. Like how they created their own hair oil brand with content and at the same time, they have grown to the next level and are selling very well. So I hope

[27:02] you enjoyed today's episode. If you like it, please like it and share it as well. If you are visiting the channel for the first time, please subscribe to the channel. I will put the link of Vardaan ji's channel in the description below, so

[27:14] check that out as well and see how these people are working on the content, how they are promoting their brand, how they are bringing in sales. You will get an idea from there now in this video. See you in another explosive episode, till then, do

[27:26] in another explosive episode, till then, do n't go wherever you are.