Millionaire in 1 Year: My Rules
45sThe opening hook promises a step-by-step plan to become a millionaire in a year, tapping into the universal desire for financial freedom and quick success.
▶ Play Clip"Delivers a practical, step-by-step strategy, but the 'one year' promise is softened by admitting it often takes 2-3 years."
In this video, Jesús shares his personal playbook for becoming a millionaire within one year, drawing from his own journey from a shopping center employee to a millionaire at 25. He outlines a strategy centered on leveraging personal story, consistent content creation, and building an e-commerce business, while emphasizing the importance of skills, mindset, and seeking guidance.
Jesús introduces the video by stating he will share the money rules he would follow to become a millionaire in one year, based on his personal experience of going from working in a store with less than €2,000 saved to being a millionaire at 25.
He emphasizes that even if everything is taken away—money, contacts, personal brand—as long as his skills remain, he can rebuild. He would take responsibility for making himself known again.
His first step would be to create an Instagram account and write his personal story, as it is unique content that generates reach and connection. He would post it as a Reel and on YouTube to maximize visibility.
He stresses the importance of consistency over volume, though he would upload more content if he needed money quickly. Content should delve into parts of his story, help others, and provide direct value.
He would open conversations with followers to discover problems they have that he has overcome and can monetize. This is a way to identify a service or product to offer.
For quick monetization, he would offer a service. For a longer-term horizon, he would build a single-product e-commerce business, using free AI tools to set it up quickly and with minimal cost.
He would launch the product in pre-sale, even with a small audience of 200 followers, expecting 20-30 sales due to the relationship built. He calculates that with an average order value of €70 and product cost of €20, 20 sales yield €1,000 net profit.
He would reinvest profits to scale, maintain customer relationships, run seasonal campaigns, and continue creating content. He estimates achieving a million in net profit within 2-3 years with this approach.
He argues that exposure is a key differentiator, as it's hard to stand out with just a logo. Sharing personal stories and overcoming limiting beliefs creates a unique market value.
He notes that if you don't expose yourself, you'll likely take a year and a half longer to achieve your goals. It's a trade-off between overcoming fears and gaining time.
He explains that while Amazon FBA, marketing agencies, or AI businesses can generate income, e-commerce aligns with passions, offers scalability, and provides a potential exit via selling the business.
E-commerce provides a salary, year-end dividends, and the potential to sell the company for significant sums (e.g., 150k, 300k, or millions). He cites clients selling for up to €200 million.
He advises against traditional market research (finding a gap) and going it alone. Instead, he recommends using AI tools to align audience, niche, and product, and learning from those who have already succeeded.
He challenges the belief that you can succeed alone, suggesting that trying it alone often leads to failure. He advocates for seeking guidance from experienced people to increase success probability.
He emphasizes that the probability of achieving several thousand euros net per month alone is very low, so it's better to align with proven methods and mentors.
He shares that clients who succeed are ordinary people, not superheroes. They follow a system and have the right mindset, focusing on controllable actions rather than outcomes.
He acknowledges that both luck and skill play a role, but skill is controllable. He advises focusing on improving skills daily and taking massive imperfect action.
He recommends setting goals based on actions you can control (e.g., creating content, taking the first step) rather than specific results, to avoid frustration.
He warns that expecting results in 90 days is unrealistic for most. Most clients take 3-6 months to generate income, which is still short compared to a 4-year university degree with no guarantees.
The video concludes that becoming a millionaire is possible through a combination of leveraging personal story, consistent content creation, and building an e-commerce business, but it requires the right mindset, realistic expectations, and often guidance from those who have already succeeded.
What is the first piece of content Jesús recommends creating?
Your personal story, as it is unique and generates reach and connection.
00:54
What is the main reason for buying in Jesús's pre-sale strategy?
The relationship and connection the buyer has with the seller, not the product itself.
05:26
What is the estimated net profit per sale in Jesús's example?
€50 (average order value €70 minus product cost €20).
05:55
Why does Jesús prefer e-commerce over other business models?
Because it aligns with passions, offers scalability, and provides a potential exit via selling the business.
09:12
What is the 'wrong way' to choose a product according to Jesús?
Using traditional market research to find a gap in the market.
14:02
What does Jesús recommend instead of going it alone?
Seeking guidance from people who have already succeeded.
15:30
What is the typical time frame for most clients to generate income?
3 to 6 months, closer to 6 months for most.
23:05
What is the key to avoiding frustration according to Jesús?
Focusing on actions you can control rather than specific results.
21:13
Skills are the ultimate asset
Emphasizes that skills, not money or brand, are the foundation of wealth creation.
00:15Your story is your best content
Highlights the unique power of personal narrative in building an audience.
01:06Relationship drives sales
Shows that even a small engaged audience can convert at high rates.
05:26E-commerce offers multiple income streams
Explains the unique benefits of e-commerce: salary, dividends, and business sale potential.
09:12Focus on controllable actions
Provides a practical mindset shift to avoid frustration and stay motivated.
21:13[00:01] money rules I would follow if I wanted to become a millionaire in just one year. And when you learn these rules and apply them, you'll finally be able to accumulate tell you exactly what those rules are and how I went from
[00:15] working in a store in a shopping center with less than shopping center with less than €2,000 saved to being a millionaire at 25. everything tomorrow, okay? Put money, contacts,
[00:27] even your personal brand into it and they give you a year to become a millionaire again. take everything from me, but do they take away my skills or not? Okay. So, even if I were to take away my personal brand, which people ultimately
[00:40] think is just your Instagram account, okay? Hey, if they that nobody knows me yet, okay? But if they don't take away my skills, my responsibility is to make myself known. So I'd probably
[00:54] That's right, that's right. And a computer. Brilliant. On the computer, you know, I even have a little bit left over. So, I would create an Instagram account and the first thing I have to
[01:06] do is write my story, okay? I really don't need to post anything on Instagram yet. What I'm going to do is write my story of everything I've been through. Because? because it's the best piece of content. It's a
[01:19] piece of content that is unique because it's your story. It's a piece of content that generates a lot of reach, okay? Because I will definitely upload it in a Real format and I will also upload it to YouTube. And what Instagram is going to do
[01:33] with Reels and long-form content, especially on Instagram, is show it to more people. When it reaches a lot of people, it will grab their attention because it's a unique piece of content told directly by a person, and
[01:47] told directly by a person, and this will generate interaction because people connect with people, not with logos. My story is sure to attract some attention, isn't it? Well, I come from a small town in
[02:00] Toledo, eh, with a few thousand inhabitants. Well, I did terribly in school , I stuttered for practically my entire life, and I've
[02:12] online stores, at first it didn't work for me, then it did, and for the last 10 years, well, I've been helping other likely be the first piece of content I would upload and leave
[02:27] pinned to my Instagram account simply to create differentiation. The next thing I would do is be consistent with the content, okay? This doesn't mean increasing the volume a lot , but being consistent. In other words, I don't
[02:40] need to upload a piece of content every day. Although if I lost everything and needed to make money as soon as possible, I would probably upload a lot of content per day and simply out of necessity to
[02:56] survive, I would stay consistent. These pieces of content would partly delve deeper into certain parts of the story, lend a hand to other people, and provide content of direct value. That will surely help me
[03:11] direct value. That will surely help me hundreds . And what I would do with those followers is open a conversation with all of them. Why are you following me? What is it about
[03:27] conversation with all of them. Why are you following me? What is it about sell you yet, okay? But simply by showing what I already am, without thinking about anything, without making any business plan and talking to my followers, what I'm
[03:42] sure to find is a problem they have, that I've had and overcome, and that I can somehow monetize, right? The way to do it, if I want to do it very, very quickly, would probably be to have a service come
[03:59] with me. If you give me a time horizon of several years, time horizon of several years, I would probably try to set up an e-commerce business, wouldn't I? A single-product e-commerce business, a one- person business.
[04:12] I would use free artificial intelligence tools to set it up quickly, spend the absolute minimum amount of money possible, continue creating content, and once I have a lot of content created, do a public launch through stories
[04:29] and a private one with the people I have already started a conversation with. You don't need to have the product purchased because what I 'm going to do is launch it in 'm going to do is launch it in pre-sale. It will probably generate, well, look, let's say I
[04:43] already have 200 followers and my stories and my 200 followers, that is, nothing, that is, very, very little. I have 200 followers, but I've already started a conversation with them. My stories might get 50 or
[04:57] 60 views, but some reels have already been seen by several thousand people. With just that small audience, he can probably generate 20 or 30 sales. It's not crazy. That's less than a 10% conversion rate with people you
[05:10] 've already interacted with, and that 10% is very, very low. In other words, think of the feeling and the relationship you have with those people, or that I would have with those people, as being very physical store and them coming to talk to me even though they haven't bought anything.
[05:26] With that first launch, I'll probably get 20 sales. Let's say I sell, I don't know, sweatshirts, t-shirts, uh, a poster to decorate a home, whatever, it doesn't matter at all , because the main reason for buying is not going to be
[05:41] that those people have with me. I would probably tell my sales would come from them as well. Let's say the average order value is €70 and the product cost is €20. That means that for each
[05:55] is €20. That means that for each sale I generate, I earn €50. If I generate 20 sales, I have €1,000 net, and with that €1,000 I can reinvest in more case, if you've told me I have my skills, I wouldn't need that. It
[06:10] would probably involve working harder to get the product out customers to buy from me again, and extending those actions—creating content, generating new customers,
[06:25] maintaining a connection with them through e-commerce, running seasonal campaigns each month, and if I maintain this approach for two years, or let's say three years in my case, I'll likely achieve a million in net profit
[06:39] taxes. Okay, let's back up because I think you've taken a watching us is even questioning why the audience has to appear, because maybe that person has a small
[06:53] limiting belief or thinks they're not good at speaking on social media because maybe they did n't give good presentations in school or university, so they think they're not good at social media. Why do you think everyone should put
[07:06] mean, I think it's a really positive thing, okay? You don't need to put yourself at risk , okay? But in the end, when I see, for example, the clients who have the best results, okay?, what I see is what they have
[07:20] done differently, right? Uh, because right now we have more than 3,000 active clients, uh, they all have the same resources. What is the difference those that don't? There are a few things, but
[07:32] one of the components is exposure, precisely because right now it's very difficult to differentiate yourself with a logo, like, if you want to set up the typical business schools, like, no, I want to be the next Nike or the next Apple,
[07:46] okay? But if what I want is to accelerate as much as possible, and you ask me, well, what I'm going to use above all are the things that I have managed to overcome by getting rid of limiting beliefs and fears
[08:01] in order to have a differentiating value in the market. I don't know if this makes sense, does it ? So, ah, that's how I would do it . Uh, I know it's scary what they'll think about all this, but precisely in this hypothetical case, I would
[08:16] lead with my story, right? I mean, I couldn't say more than three words in a row without stumbling, literally. I mean, I couldn't read in class, I couldn't give a presentation, I couldn't talk to the girl I like, you know?
[08:31] So, wow, how come if I've overcome that, does that mean everyone can? I would try to lead them through that situation, honestly. Well, if there are a lot of people who don't do it this way, that's okay . It's just that instead of
[08:43] paying by overcoming that limiting belief and gaining time, you're going to pay with time, which is also fine. In the end you're going to probably take you a year and a half longer, which isn't that much,
[08:58] okay? And assuming that person either exposes themselves or doesn't, but you would start an e-commerce business and you've taken it for granted, that you would start an Why does it have to be an e-commerce company? Perhaps Amazon FBA, a
[09:12] marketing agency, or even, given that AI is trending and fashionable, an those business models and instead opt for e-commerce? I mean, all of those are very good, you know? In other words, you can generate a few
[09:25] hundred or perhaps thousands of euros. The thing is, I'm not just looking to solve the next year, and I'm not just looking to create a job for myself. What I'm looking for is something that, first of all, is based in some way on my passions,
[09:41] because that way I don't have a job anymore, I'm just playing, you know? No, it up to work because I have to attend to this client, no, I'm Let's say my shop was a golf shop, for example, like where
[09:56] we are today, right? Okay. Well, since it's one of my passions, it's going to be much easier and much more powerful because in the end people notice, right? When you speak passionately about something you like, okay? You grow up
[10:09] faster and you like it much more, and what ends up happening is that you don't have a job does give you, which is a salary. And that's great, isn't it? Because you want to work and you need to be compensated for the work you
[10:21] first things that e-commerce gives you. Clearly, e-commerce is also a business. So, at the end of the year, when you have your income, minus expenses in your company, even subtracting your salary, you have an
[10:36] extra profit left over. And that extra profit, you can say reinvest it all, reinvest part of it and give the rest to yourself as dividends, right? As an extra bonus dividends, right? As an extra bonus for you, or you don't reinvest anything and you give it
[10:49] all to yourself in a check for, I don't know, 5, 10,000, 15,000, 30,000 € after your salary. And that's great, is n't it? First, because you have the power and freedom to decide what you do with that money, and you can use it to
[11:03] improve your life, to take care of your loved ones. But e-commerce gives you something extra that the rest don't give you so easily. And that's because if you work in the medium term, okay? For the next 3-5 years, that e-commerce, besides providing a salary,
[11:18] executive salary, several thousand euros net per month , and that year-end dividend check, if you've built it well, the market is very grateful to e-commerce companies, with direct-to- consumer products, and they can buy it. In other words,
[11:34] we have had a lot of cases of clients who sell their company for 150,000, 300,000 or several million euros. Or we even have working with some clients, who I've been working with for 7 years and want to
[11:48] sell for 200 million, I mean, you can reach sales of those amounts if you take the time enough, right? And that's why I chose e-commerce back then without knowing this, but today if I were starting from scratch
[12:01] I would definitely choose e-commerce. Perhaps in the first few weeks you can't have the big break that, I do n't know, an artificial intelligence agency can give you , right? Assuming you know all the pieces of the puzzle, how to assemble it,
[12:15] how to sell it, and how to deliver results. You might not get as much as you could in the first few weeks , but you'll definitely get more over the course of the year . And since I understand that the people who watch the videos we make don't just want to make a quick
[12:29] buck and then have to look for another quick buck, but want appreciate that quite a lot when they see my clients, and that's why I would choose e-commerce as the vehicle to start with. Sure, but you
[12:42] 're making it sound too easy because you say, "Okay, e-commerce, sure, but how do people find a product that might be profitable or the niche they should start in? Because it's one thing to be clear that
[12:54] e-commerce is one of the top business models out there right now , right? But okay, when you delve a little deeper, what product, what niche? I mean, how does someone starting
[13:08] from scratch choose? I mean, you, Jesús, realize that the people watching us, well, they don't have experience, they even approve of some business models, well, they mean, that's for someone starting from scratch, because maybe finding
[13:21] Absolutely. I mean, the goal might be for your e-commerce to generate several thousand euros a month, but your expectation has to be to start and take the first step, right? And indeed, the first step is who I help." Okay? The
[13:34] easiest way to solve it is to either lend a hand to my younger self, and then figure out which niche to focus on, which is usually a niche you more or less know, and then what product to sell, okay? There's one way
[13:47] product to sell, okay? There's one way that's definitely wrong, actually, there are wrong, at least right now, right? And you'll understand when I say what the really good way is. The first wrong way would be to use
[14:02] the same thing a university professor would tell you about how to start your market research and find a gap in the market where a product is missing, and then I'm going to put that product in, right? Well, that doesn't
[14:17] work today. I mean, unfortunately, that does n't work today. It would be cool if it were that way, right? It's probably what's been taught the most for a long time, but it doesn't work like that. The second way is to go it alone, which is, I mean,
[14:32] it's like... I don't know how to play golf, and I don't even know what a club is, and I go to an 18-hole professional course and try to hit balls. Well, they're probably going to kick me off the course, okay? But I won't have a clue, and I won't be able to
[14:47] learn on my own either, right? Or it wouldn't make much sense. What does make sense today is using artificial intelligence tools that help you solve all that, right? Especially the niche and
[15:02] product aspects, okay? Because if you don't have those three aligned—the audience, the niche, and the product—it won't matter at all how much effort you put in, how much time you dedicate, how hard you work, how long you take it—it's going to
[15:16] progress, right? No matter how clear your goal is, you won't be able to advance, and that's incredibly frustrating. So, people make it difficult, but that's because they don't look for, let's say, the path, the smartest path,
[15:30] okay? No, no, Not that you'll have to put in little work, quite the contrary, you'll work, but the easiest way is to stick with people who have already succeeded, right? And I'm not even saying you have to download one of our
[15:44] mentorships, of course that's the fastest way, isn't it? But in the end, whether it's e-commerce or not, you have to put your ego aside, you have to accept that you don't know everything, you have to understand the historical moment we
[15:59] 're in, which is the age of artificial intelligence. And after artificial intelligence. And after all that, then you can take small steps little by little in the right direction, guided by someone else. In other words, don't
[16:11] guided by someone else. In other words, don't think so much about how to do it, but about who's going to lend you a hand. And that makes it easier, and you don't perceive it as difficult; it's simply new. Sure, but for someone, maybe
[16:25] Sure, but for someone, maybe Jesus, who has 500, 800, or 1000 euros very difficult for that person to give The step is to get rid of that belief that no, I can do it alone. I mean,
[16:37] why would I pay someone if I can do it myself now? What would you say to that kind of person? I mean, if you're really convinced that you can do it alone, try doing it alone so you
[16:50] realize as soon as possible that it's not like that. I realized it the hard way. I mean, I started several stores and I thought I was a super smart guy, that I was
[17:15] buy some products, and then I list them and I don't sell anything. Why? Because apparently I'm doing what I see everyone else doing. Yes, but what everyone The world does it, and what you 're seeing isn't really how
[17:30] things are achieved. So, if someone is really convinced they can do it alone, let them try, okay? The reality is that the vast majority of tried to do it alone or have tried
[17:42] other ways of doing it and haven't succeeded. Look, and if you do succeed, great, but in the end, we have to be on the right side of the statistics because we're going to be trading time,
[17:54] trading time, money, and attention, right? Doing it that way. So, you have to understand that the probability of you want, which is to generate several thousand euros net per month, is very low.
[18:08] So, wow, are you willing to take that gamble? You know, from a technical point of view, I mean, if the probability isn't in my favor, I don't do it, right? And since I've experienced it firsthand and it hurt, You know? Well, I'm starting to feel pretty clueless about anything I do
[18:21] firsthand and it hurt, You know? Well, I'm starting to feel pretty clueless about anything I do haven't got a clue about this. And honestly, I'm not interested in knowing, but who's someone who's already done it who could give me a hand with this
[18:36] way of solving problems in life is much more efficient. And that's the someone who's just starting out, who makes all the excuses, like I did, clients have. It's normal, we're not prepared; society programs us,
[18:51] school programs us, and our environment certainly isn't designed to encourage us to venture out into uncertainty, or what we perceive as uncertainty, but rather to play it safe, to... you know? So, well, if it's really important for
[19:07] you to break away from this path, right? And from the traditional path, I mean, and gain freedom, independence, and have the possibility of providing better for your family, right? And of having a better... Life experience, I think people
[19:21] end up going down the right path and it's a joy. I mean, when we see our clients' stories of huge transformations and wants to become a client too, that's when they say, "Wow, well, that's
[19:33] exactly like me, they're not better than me, they're not Superman, they weren't rich, they didn't know influencers, they didn't invent the iPhone, you know?" That's what I've okay? It's not just what I think might work, it's what I've seen firsthand
[19:46] 10 years with a team of 100 people and 3,000 clients that it's like this and it's much easier than it seems, okay? It's simply new. And you, Jesus, do you really believe that
[20:02] succeed, or is it more about luck and skill? It depends on the person, you know? It depends on whether they're very old, very young, I mean, do you think there's a system follow it step by step you'll always get the same dish, or is it more about luck and
[20:19] skill? In other words, everything influences everything, okay? In other words, luck and skill, of course. Okay, that might give you more speed. in 10 years will consider it lucky that those who started now with
[20:32] artificial intelligence, etc., etc., were involved, right? What is the age issue doesn't matter. So, we have widowed mothers with two children who had two jobs and
[20:45] 100,000 a month, right? Like thousands of euros, like 100,000 a month. Uh, people over 60 and I don't know how many years old who aren't technically skilled at all, but who manage their ads better than an agency run by a 20-year-old kid. I mean, I
[20:59] know that's not how it is, right? Uh, luck and skill, well of Yes, you can control the skill, you can improve a little each day, you can learn from your mistakes, you can avoid making the same mistake twice. Ah,
[21:13] luck, hey, well if it comes your way, then wonderful. Ah, what you can control is your skill, and it's time to start now, right? Because that's under your control. Look, that's imperfect massive action ; it's not about basing yourself on
[21:29] because when you validate yourself on the result it can be very frustrating. In other words, I'm not achieving anything. Okay, but if you change your mindset and but if you change your mindset and instead of focusing on
[21:42] achieving a specific result, you set the goal of starting and creating your first piece of content, taking the first step, asking any questions you have, and moving closer to the goal—those are actions you can control. If you don't do them, it's because you don't
[21:55] you know? I mean, it's like if I say, "No, I want to weigh 85 kg and have 7% body fat, and I go to the gym, but damn, I just ca n't do it. I mean , but you're... but for that goal, you
[22:11] probably have to be at the gym. I don't know, in my case, maybe you have to be at the gym for four years with a strict diet, with the times, you're training the right way, you're eating what you're supposed to
[22:24] not eating what you're not supposed to eat, because that's the key. I mean, it's not so much whether I'm achieving it, it's whether I'm doing the what the right things are when you've never done them. You just have to
[22:39] right things, gives you that recipe, okay? And if you follow it for a reasonable amount of time, you'll definitely achieve it. That's it." How can I put it? It's impossible, right? The thing is, not setting expectations correctly. If you think you're going to
[22:53] do it in 90 days, you most likely wo n't. I do have a small percentage of clients who succeed in the first 30 days, or in 90 days, of course, but the vast majority, in reality, have to work for 3, 6, or 9 months to generate a few
[23:05] pockets. That's just how it is . And probably closer to 6 months than 3, and that's already a very short time, damn it. I mean, if a university degree takes 4 years and nobody guarantees you anything, and you lose 4 years of
[23:20] guarantees you anything, and you lose 4 years of income, course there's a way, it's just that you have to approach it the right way, with the right expectations, and if possible, with the right people.
[23:32] possible, with the right people. M.
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