30-Day Personal Brand Playbook — Step-by-Step Guide & Transcript

[00:00] I've grown from zero to three million followers solo. I built my first AI company at age 30, sold it for over 10 million dollars, and today I'm going to show you how I would build a possible one-person business and personal brand in 30 days with AI, starting with choosing your topic.

[00:15] In days one through three, you want to choose a topic you actually enjoy. In marketing, people call this a niche. It's basically the same thing. So examples of topics might be AI, could be cooking, it could be fitness, it could be dieting, it could be relationship, etc. Think

[00:32] about broad topics first, okay? And then what you want to think about is three overlapping areas. Number one is what you actually enjoy. I know a lot of people trying to get into AI who, number one, don't enjoy learning technology. Number two, get really flustered and frustrated with AI. If

[00:48] you're just pursuing it because you see it's a gold rush, like, you absolutely can be successful, I won't lie to you, but it's much more fulfilling and easier if you choose something you actually enjoy. And there can be parts of AI, for example, that you enjoy.

[01:02] Like maybe you enjoy using AI to create videos, but you don't enjoy using AI in a business context. And that's totally fine. Choose something you enjoy. Circle number two is something you're actually good at.

[01:14] So what do you enjoy? What are you good at? And circle number three is the one everybody forgets. You want to choose something where people actually spend money. AI right now is a super hot area, and a ton of money is being spent on it by everybody.

[01:29] You see this in news, XO's company just raised a billion dollars and have no product. It's very bubbly. And then on the consumer side, we have everybody trying to learn AI so that they don't fall behind. So choose an area where people spend money, where you have intersecting skills you're already good at,

[01:45] and choose something you already enjoy. Let's go through an example related to AI. So by the way, a lot of business gurus, personal branding gurus, actually every type of guru, have recently pivoted to talking about AI.

[01:58] And the reason is because talking about it gets a lot of views right now. So if there's a hot topic that's adjacent to the things you're good at and that you enjoy, you can lean into it and ride the wave. So what I want you to do with ChatGPT or Cloud is type a prompt like this.

[02:14] Here are my skills and list them out. You can also have AI interview you. Here's what I enjoy. And then here's three things people have paid me for. So go ahead, open chat, open cloud, and give it this prompt. Here's my skills.

[02:26] Give it a list. Here's some stuff I enjoy. Give it a list. And here are things people have paid me or thanked me for. Then you want to say, suggest three topics where people already spend money. And for each topic, name three big creators.

[02:41] What you want to do, though, make sure you check that these creators exist, sometimes AI hallucinates, and dive into those topics like open Instagram and start searching keywords, search terms related to these topics

[02:53] so you can see what people are talking about and also what kinds of videos are going viral. The number one reason people get this wrong, the more you get those three to align, the easier it is to be consistent.

[03:05] So it's not that a topic doesn't work. A topic with a ton of interest, a ton of money going into it, and that you actually enjoy makes it so much easier to actually get a quick win and keep going and be consistent until you build up momentum.

[03:19] So it's not that a topic is wrong. If you choose topics that don't align with those three circles, so let's say you choose something you enjoy, you're good at, but nobody wants to pay for. That's hard, guys. Like, you will have low endurance because how do you make a living?

[03:34] Even though I personally don't sell courses, coaching, and all of that, like, I understand why you would do that. You have to pay the bills. You have to feed your family. If those things don't align, like it's only two out of three align, then you're like in the middle here.

[03:47] So let's say you choose a hot market like AI and you choose something you have skills in. Or let's say it's building AI automations, but you don't actually enjoy it. Just think about this chart. Like I know AI is hot right now.

[03:59] That's why everybody's here. But there are many sub-segments in AI. Just let me give you some examples. So just within the topic of AI, there's image video generation. There's vibe coding. Enterprise, which is honestly too broad a term.

[04:12] Like, you can break this down into governance, upskilling, training, compliance, cybersecurity, etc. There's specific tools, like, you know, chat versus cloud that people want to learn.

[04:24] Kind of like the more technical aspect of actually building agentic systems. I don't mean, like, using cloud. I mean building something similar to cloud. Okay, so it's a bit more technical. But yeah, just using AI. And then there's, like, how to use it for personal productivity as well as business productivity, productivity business.

[04:42] and then there's productivity and personal. Like, just within AI, there are so many segments that you can think about, and you want to choose something you enjoy. The person who's going to teach us about image and video generation AI is generally not the same person who's going to teach you about vibe coding.

[04:57] Like, these are two different people who enjoy very different things. I'm not saying vibe coding isn't creative. It is creative. Building businesses is creative. It's different. It's a different kind of creativity. Both are creative.

[05:09] Both are their own rabbit holes. and the person who's talking about one is generally not talking about the other. You want to think about aligning these three as much as possible. And it's okay if you don't get it right the first time.

[05:21] Like, I didn't. So when I first started making content, I wasn't making, like, chat GPT prompts and basic stuff like that. If you go to my early YouTube channel, I was doing things like building little AI agents, building simulation.

[05:35] I built a text-based Love Island simulation with AI agents dating each other. I was also building, like, a pathfinding agent. Like, could I build an agent that could find its way in a game or in a maze or in a labyrinth? Like, this was the stuff I was interested in.

[05:48] People need help with this. Like, people need help just figuring out how to get chat GPT to say something better than generic flop. That is what people are paying for. That doesn't have to be a money context. I'm talking about an attention context here because I wasn't selling courses.

[06:01] But if I was selling courses, shoot, I would have made a lot of money. So, like, basic comps. But, yeah, just keep this in mind. like the more you can align those three things, the higher endurance you will have to actually persist. Only one of them is aligned, like it'll be pretty hard for you. Like this is why people

[06:17] burn out all the time. So in terms of choosing your topic, like the single line you want to answer is, hey, I teach who, how to, what. So I teach these people how to do something. So yeah,

[06:29] think about that. So that's days one through three, choosing a topic. Now, even though it is really important, don't let it take more than three days. Like there's a specific reason I prescribe only three days. Beyond that, you're just overthinking it. After you've chosen your topic,

[06:42] on days four through seven, you want to pick one platform and find the winners. A lot of people stress out about which platform to pick, so I'm just going to make it super easy today. If you're willing to show your face for your personal brand, you're going to start on TikTok. If you do not want

[06:59] to show your face, that is totally fine too. You do not have to start with TikTok. We're going to call it faceless, and you're going to start on either LinkedIn or Substack. It's honestly so easy to do both. You just copy your LinkedIn post, paste it into Substack. I only would recommend starting

[07:15] in LinkedIn if you already have more than like 5,000 to 10,000 connections. It's really hard if you're starting below 5,000 to 10,000 connections. Okay, so if you have 5,000 to 10,000, great. LinkedIn is great. If you don't, I honestly kind of recommend Substack instead. There's just a

[07:31] lot more organic growth on Substack. It's an exciting new platform to be on. They're quite supportive of creators on the platform, whereas like LinkedIn, you'll almost never get any traction. However, it's very easy to copy paste between them. Like you write your sub-site post,

[07:45] copy it, paste it on LinkedIn. Five seconds to do cross-platform. Okay, why do I recommend TikTok? The reason is because TikTok is the most generous platform for new creators. TikTok loves new

[07:57] creators. Once you convince TikTok you are not a bot, meaning you engage in the platform, you use TikTok like a normal person would, not a bot would, TikTok will love you. And yeah, it'll take several weeks to warm up your TikTok account. That's normal. But once it believes you are a human and

[08:11] not a bot, it's going to be very generous in getting you views. And what I found in terms of people sticking to content creation, it's very much a function of how fast they get their first win. Because of that, TikTok is the best platform I recommend because you're most likely to get your

[08:27] first win there within the first 30 days of posting. Like, it's absolutely possible. Now, the next thing to do is remember from step one, we grabbed the list of like the top three creators in your topic. Now what you want to do is open the platform that those creators are on and go

[08:42] binge their content. And the general system is this. I'm going to write it out so it's like very clear because this is what people pay money for. Whatever the process, I'm going to write out next, which is super basic, but yet people charge thousands of dollars for this for some reason. So

[08:56] this is the process. So number one is to find the winning content about your topic. So if you look at AI content, I swear to you, other people care more about my analytics than I do. Like, I don't even check analytics, but it is what you should do when you're just starting out. So let's say

[09:12] you're creating something in the AI space. Find all the top people in your space. Like, let's just say there's three. Three people. Sort by their most popular videos. And yeah, look, on platforms like LinkedIn and Substack, they make this step hard. You know, there isn't a button where you

[09:26] can just see most popular on LinkedIn. Honestly, just scroll. Like, it's not that hard. So just look for posts that got 10 times more engagement than their usual post. So if you were looking at my TikTok or Instagram right now, like, a 10k view post is considered a flop. But a post with a

[09:42] million views, like, that's the winner. Okay, so you're going to copy that post down, get the URL. And then what you're going to do is copy the opener of the winning post. Now, I stopped saying hook because I realized nobody knows what that is outside of marketing. It's generally, in short

[09:59] form video, the opener is the first, let's say, 10 seconds of the video. And it's a combination of multiple things. When I say I'm not a very good creator, it's because, like, I don't utilize the multiple dimensions of an opener.

[10:12] So if you watch a TikTok video, there is the visual, what you're looking at. The visual itself can be a hook. Like, the reason why people say attractive people should do social media is because, like, if you're really attractive, that's a hook.

[10:24] Like, people stop and pay attention. Now, I'm not at all saying I'm attractive. It actually kept rating me a 6 out of 10 which makes me sad because if it also glazing you does that mean I actually a 4 Like I don know But that an example of a visual hook Another visual hook people like is motion You know it okay so I

[10:43] try it. Like, if you watch TikTok and Instagram, you'll see a lot of hooks where they use motion in the first two seconds. It's like, they jump in the frame, or they're like, oh, I'm just pretending to sit down. Oh, I'm just pretending to cut this watermelon. Like, okay,

[10:58] like you're just cutting a watermelon while talking. Like that's normal. Like those are all examples of visual hooks. Then there's audio hooks. An audio hook could be literally what I say.

[11:10] I'm going to teach you how to make money. That's an audio hook. But it also could be sound. It could be music. It can be like anything that gets you to stop. And then there's the text hook. So the text hook, so that's the one I'll do in my video because again, I'm the laziest creator ever. I

[11:24] don't really do visual hook. My audio hook is just me talking. And then I put a text hook, usually a title at the top of my video that is the promise of the video. So my format's very lazy. Good creators have really strong hooks in all three of these areas. And it's not uncommon,

[11:39] like a good creator will take 10 versions of the same hook, like they will film 10 different versions and see which one is the best. And each one will have a slightly different variation, like a slightly different visual, different angle, slightly different text, maybe a different way

[11:53] they pronounce the words or intonate the words. Like, people really try on this step. I think it was Hormozy who said, like, he spends 95% of his effort just on the opener. 95%. Because at the end

[12:05] of the day, like, if you can't get people to stop scrolling, you know, they're just going to scroll past your video and watch the next cat or brain lap video. If you can't get them to stop scrolling, the rest of your content is invisible. Like, they didn't watch it. So this is the hardest part.

[12:18] You know, again, Hormozy says 95% of his effort is on this step. What you're going to do, though, is you're just going to copy other people's hooks because they already proved it. So how you think about this is a video with a hook that's consistently getting hundreds of thousands or millions of views is already a proven hook.

[12:35] Like millions of people have voted that this is a great hook. Okay, and you can see it in some of my videos when I'm super lazy. I just repeat the same hook because it's like, well, I'm lazy. Usually I'll vary the content in the video, but I'll keep the hook the same.

[12:50] So an example of this, what happens when you ask ChatGBC to make your resume unrejectable? That's the hook title on the top of the screen, but the actual prompts I give in the video usually vary. So I might use the same hook, three prompts, same hook, three different prompts, same hook again, three different prompts.

[13:06] That's what you're going to be doing. So we have already nailed the process to find the winning people in our niche, sort by their most popular videos, copy their opener, their hook exactly, including the text, audio, and visual if it's a video-based platform. And now what we're going to do is actually start

[13:22] posting. I just want to talk about the two fears that everybody is concerned with for some reason. Number one is like, dear, like, do I have to buy stuff to be successful? I'm trying to tell you guys, like, for the longest, for almost two years, I had no AV equipment. I mean, I had like a basic

[13:38] webcam for my YouTube videos, but it was terrible. Lighting was terrible. Audio was terrible. Everything was terrible. You don't need anything special. Like, you really don't. Like, anyone with a phone and an internet connection can absolutely make $10,000, $20,000, $30,000 per month and build

[13:52] a personal brand. Okay? You do not need any gear. If you're doing short-form video, you just need your iPhone front camera and use a TikTok native mobile app. Number two here is being seen. And this is a combination of things. Like, people call it imposter syndrome, like, anxiety, being embarrassed

[14:09] that your friends and strangers might think that you're dumb or whatever. All I have to say for that is, like, when your posts flop and nobody watched them, like, certainly your friends didn't either. And when your posts do well, maybe your friends see them. And at that moment, you will see

[14:26] whether or not they're truly your friends. Like, a lot of people don't know this, but most of my friends never supported any of my content, never liked it, never engaged in it, never shared it, never texted me about it, like nothing at all. Like you will see very clearly who your real

[14:41] friends are. And that's okay. That's all part of growing and everything. But like, don't be embarrassed about people laughing at you. Just know that someone like me is out there rooting for you. I'm not laughing at you. I'm rooting for you. And if you're feeling really down,

[14:54] honestly, you can DM me on LinkedIn. I'll probably reply because LinkedIn is the only inbox that's not crazy dumpster fire. On the topic of copying, like, I cannot tell you how many AI influencers copied my content without giving me credits, copied it blatantly, but also I gave them

[15:09] permission to copy it because I want them to succeed. I also can't tell you how many big creators, like bigger than I am, copied my content. It is actually quite an accepted part of the game when you're a content creator, but the key is eventually remixing it yourself. Like, in my

[15:23] opinion, most content creation courses straight up lie to you. They are not honest about what actually works. What actually works is copying openers exactly, and then maybe remixing the content inside. That's what actually works. If you look at most creators and how they got their

[15:39] first wins, it's usually that they copied somebody else. You only realize that though, once you're in the game. Right, I could talk to you about lots of different creators and show you the exact posts that they copied. So for days 8 through 25, we are going to use this copying the

[15:55] opener technique for our first 17 posts. And the reason for this is because you want to build intuition around how to create a very strong opener. So we're going to use this copy opener approach for your first 17 videos. And then I'm going to show you how to create original content.

[16:11] But I really do think this comes first. It's kind of like whenever you're learning something, like let's say you're learning to play guitar, you learn by playing other people's songs. Like my first song, I think was like a Green Day song in middle school. And then I requested to learn

[16:24] a Backstreet Boys song, which my guitar teacher didn't like. But you know, like, it's pretty common, whenever you learn something, you can like awkwardly copy how someone else is doing it, because that person already figured things out. Like they already figured out what mechanics work

[16:38] and you as the beginner, you're just clumsily trying to absorb it and build intuition around it. That's what we're doing in days 8 through 25. We're trying to build intuition around how to create a really strong opener. So let me just talk to you step by step, actually filming a video.

[16:52] Number one is, like, first prepare your script. Now, I personally don't script videos. I like to just talk off the cuff. But I think when you're just starting out, there's so many different variables and you're so overwhelmed by everything. So I think, like, writing a script first and then reading it out loud is totally fine as a process.

[17:08] So in the previous steps, we talked about you're going to copy the opener and then say your own list. For example, your own list of eight YouTube channels that you recommend. So read the script out loud and just change any word that seems really unnatural to you.

[17:22] Like change any word you never actually say out loud. Don't spend a lot of time on this though. This is like five minutes. Write it out and then change any words that feel really unnatural to you. Number two is to open the TikTok native mobile app.

[17:35] This is all you need to record a short form video. In my opinion, it's the best short form video creation tool in the world today. Like the TikTok native mobile app. Number three, you're going to load this effect called the teleprompter effect. And there are YouTube tutorials how to do this.

[17:49] That's what I was trying to show you on my phone. But it's very easy to do once you find it. The hard part is just finding the button in the first place. But again, there's YouTube tutorials on how to do this. So just search that. Number four, you're going to paste your script in there into the teleprompter.

[18:02] Number six, you're going to hit the big red button to start recording. Then number six, you're going to just say your script. Just read the script. Just read it out loud. Try to do it in one take. Because if you can paste the script in and just read it in one take,

[18:16] then you don't have to edit anything. So you can try even lazier. Okay, once you're done filming, within the TikTok app, you're going to add an on-screen title. Super easy to do. Again, there's lots of YouTube tutorials on how to do this. So what I mean by that is if we looked at

[18:30] my previous TikTok video, it's like the big white and black title at the top of my head over here. Step number eight is you're going to add captions. There's a button that automatically does this, by the way. In the TikTok native mobile app, you just have to find it. And number eight,

[18:43] are going to just post a description with, let's say, three broad hashtags. So you don't want hashtags that are too niche. You just want them, like, broad, like, hashtag AI, hashtag chat QPT, hashtag chat QPT prompt.

[18:55] And that's it. And it sounds like a lot of steps, but, like, after you do this a few times, it's pretty easy. I think the most confusing things for a beginner are just finding where this button is, the teleprompter effect, and then also finding this button to add on-screen text.

[19:08] But again, just search for YouTube tutorials or ask Chai to be to your quad to walk you through these two steps. Once you find them, super easy to do moving forward. So you're only going to post once per day. We're just doing this once per day.

[19:20] I used to recommend three times per day, but then people get overwhelmed. But yeah, for the serious ones out there, if you absolutely just want to win and crush it and you have time to do this, yes, post three times per day. Everyone else, just post once a day.

[19:32] Okay, we're just trying to build some muscles here, get the foundations down, and get your first 17 videos out. By the way, the first 30 days is just the warm-up. I didn't have my first hit on TikTok until, like, 45, 60 days, just so you guys know, to put it in a realistic context.

[19:47] Like, what really matters is that first three seconds, the hook. Background lighting can be part of that, but for education videos in particular, I don't think it's as heavy a weight. Like, you can do other things, like have visuals that draw attention.

[19:59] That's why people are, like, cutting fruit. That's why people have furry microphones. That's why sometimes I hold strange objects. That's why people, like, will pretend they're just, like, walking, and they just sat down and started talking in front of their camera.

[20:12] You know, like, people do this, they'll, like, jump into the screen. That's why we see a lot of that. It's less about the environment and, like, more about the motion, like, drawing attention to yourself and creating curiosity. Like, what are you doing? It's very dangerous.

[20:24] The way you're cutting that fruit, you know? And then when you're also just starting out, after you post the video, what you want to do is reply to comments in the first two hours. And after that two hours, it's very simple whether to decide to keep commenting.

[20:37] If your video is growing, like, considerably, even after the first two hours, keep commenting. If your video has plateaued, stop commenting. It's not going to revive it. You're not going to help. However, if your video is growing, like, oh, it's at, like, 5,000 views now,

[20:53] and it was at 2,000 views two hours ago, keep commenting. because it tells TikTok you're a real person and it's just going to like continue building up that engagement, especially try to get people back to the video So for example ask them questions If someone like so so comment about your video ask them a question that would like get them to come back and engage with your video That all signals the TikTok algorithm that like your video is picking up and engaging people So

[21:17] very simple. Don't overdo comments. Like, there are courses out there that tell you to comment, like, every day on LinkedIn and blah, blah, blah. Like, it doesn't help. Commenting is not going to, especially commenting on other people's videos is definitely not going to help you for, like,

[21:30] TikTok, Instagram, Facebook, etc. It will help you a little bit in the beginning on LinkedIn, Substack, Twitter, and like text-based platforms. Yeah. But just like stop after two hours if you're, like you don't need to keep commenting after two hours

[21:42] if your video is literally dead, right? Yeah, let's talk about analytics, I guess. I get a lot of questions around this. This will sound strange because, you know, I'm like an AI expert and I should be really into data and things like that.

[21:54] But my very honest advice for your first six months is to not look at analytics. And what I mean by this is don't obsess over it. You don't ever need to open the advanced analytics tab.

[22:08] I hardly look at that, by the way. Like the only thing you need to do is go to your profile and see if any of your videos had a 10x higher performance than the other videos. For example, you have all of your videos doing 100 views,

[22:22] but you have one video doing 1000 views. This is a 10x difference. So what we're going to do is make more videos like this one. If you're consistently at 1,000, your next 10x is 10,000. Or look for videos that exceeded this next 10x threshold,

[22:36] and then just do more videos like this. Maybe change up the hook slightly, maybe make the video a little bit shorter. But that's what you're looking for. You're really looking for, like, 10x outliers. Don't really care that one video did 20% better than another video.

[22:49] Like, that's not important. You're looking for 10x differences. So it's not that I mean, like, don't ever look at the performance of your content. It's that people obsess over the minutia of it and form all kinds of guesses.

[23:04] And then they spiral and get stressed. Don't do that. Don't overthink this. You're looking for the 10x outlay. So out of the 17 videos we're posting in our first 25 days, look for the ones that did 10,000, 1,000, whatever is 10x from your current baseline.

[23:21] If your current baseline is you get about 1,000 views per video, then your 10x should be 10,000 views. Okay, that is the only thing you need to pay attention to. Yeah, I don't really obsess that much over analytics. As long as you're copying proven viral openers exactly, then this will take care of itself.

[23:37] What you're going to notice, actually, is that the hooks you copy generally perform much better than the hooks you make up. I know we're going to go into the next section about how to find your own voice and make original content.

[23:49] But even to this day, like, it's very hard to create your own original hook. It's hard. It's much harder than it seems. That's why people just copy other people's hooks. And by people, I don't mean small creators.

[24:02] The biggest creators you listen to in every single niche, we are all copying one another's hooks. Like, literally. I can tell you huge creators and who they're copying. I can tell you huge creators that have copied my own original hooks.

[24:16] I don't have that many, by the way. it's very hard to have like a totally original hook. Should you make content once per day or should you batch it once per week? This is a very good topic because people get this wrong. I batch

[24:28] content once a week, but that's because I know what I'm doing. Do not do this unless you know what you're doing. So the reason you want to post daily is so that you have a daily feedback loop on what works. So when you're brand new, you don't know anything about anything. Every single day,

[24:43] you are learning a lot. So every single day, you want to make the best video possible with the new knowledge that you've learned from yesterday. You do not want to batch content on a Saturday, and then a whole week goes by, and you realize, oh, I shouldn't have done that. Or I should have

[24:59] done it a slightly different way. You don't want to do that with a whole week of content, because now your iteration cycle is like forever, like this. Like, oh, I have to wait seven days for me to learn from the data and make a better version. Whereas here, you have a really compressed

[25:14] feedback loop of only one day. This is also why I suggest actually posting three times per day, because now you get three data points every 24 hours, and you can see what worked, what didn't work, and iterate on it for the next three that you're going to film tomorrow. Don't batch content

[25:28] when you're just starting out, because you are extending the timeline for getting feedback and iterating on that feedback and data. You want to do it daily so that every single day you have new data to look at and you can try something different for the next video you're filming.

[25:42] And if you're really gung-ho about this and really dedicated, post three times a day on a short form video platform. Don't do this on LinkedIn, by the way. So don't do this on LinkedIn. But on Substack, you can definitely post like three notes per day. Yeah, so this is actually about data, feedback, and compressing your iteration cycle.

[25:57] So do not batch content when you're first starting out. Days 1 through 3, we've chosen our topic. Days 4 through 7, we've set up our profile on our platform. Since 8 through 25, we have made 17 posts and published them to social media.

[26:09] Now, step number four is about finding your own original voice. Again, the reason why I wanted you to initially focus on copying other proven vital content is because everything in the beginning is super awkward.

[26:21] Like, you're learning how to draw. You have no idea where to start. Everything's awkward. This is why people, like, draw in the lines or, like, draw something existing. Like, you need guardrails to follow. Otherwise, like, you get stressed.

[26:33] There's too many different options of what you can do, and you're confused. That's why the first 17 videos are just copying other people's prune bottle hooks. Now, obviously, you don't want to stay doing that.

[26:45] I mean, you can. There are creators who are very successful, and they never make original content. They just copy other people's stuff all the time. For most people, you'll be like, hmm, I feel like this is cheating.

[26:57] I want to make my own original content. My formula for it is very simple. Step one. do stuff. For example, give an AI example again. Maybe I watch a YouTube tutorial and I follow along myself. I try it myself, test it myself, and I noticed here's what I learned. Here was the

[27:12] outcome. Here are some things I got stuck on that weren't covered in the original tutorial. Drop those observations down. Step two is now you're going to share it online. This is my entire philosophy in a night show. Like people always ask me how do I not run out of content ideas? How do

[27:27] I just like know what to talk about. It's because I spend most of my time doing stuff and I try not to talk about stuff I don't know, right? Like stay within your zone of genius kind of thing. Like all week, I'm trying to build my business, make more money, apply AI to increase my leverage, buy me

[27:44] back time and further grow my business. That's like most of my week. That's the stuff I do. Then I go and share it like things I've observed. For example, on my last live stream, I talked a lot about, like, the slash goal command in Cloud Code

[27:56] and creating a template prompt for running this command properly. And that's because I spent the whole week, like, running this command, trying different things, seeing what it could do, pushing it. I ran it for, like, 36 hours straight, you know,

[28:08] for example, on the ManyChat A-B testing task, and I was just pushing it. So then, on that Friday, I did a livestream showing, like, here are the things I did, here's what I built. On the livestream last week, I showed six things. Four of those things I had just done the same week.

[28:22] Like they were just brand new. And I didn't prepare it thinking, oh, I'm going to do a live stream on this topic. Therefore, I'm going to build this. It's the reverse. I was building stuff related to my business or brand or analytics.

[28:34] And then I decided to share it on the live stream. Once you get in the habit of doing this, you realize like anything you do can be content. That's kind of the fun part. You know, it's like, oh, I learned this today. I could make a video out of it if I want.

[28:47] You know, you don't have to. If I wanted to, I could. But this is the entire loop. You do stuff. you share it, people are going to comment, like, I'm confused about this. So then you go do more stuff. You go investigate. How do they stuff? How can I help them better? How can I answer

[29:01] their questions? So you do more stuff and then you share it again with your audience. That's it. That's the entire daily loop. This strategy ensures you will never run out of content ideas. And honestly, you'll feel less like a cheater. Instead of just copying other people's viral

[29:13] posts all the time, you will build the muscle of actually doing stuff and then organically making content out of it and you build authority and confidence naturally because you're talking about the things you're actually doing where people feel a lot of like imposter syndrome is

[29:27] like they start talking about things they're not doing if i came up here and started talking about i don't think about an ai topic started talking about like how to make cinematic hollywood videos that's not something i'm good at like i'm not a very visual person actually um i think in terms

[29:42] of words that's why even in my drawing here um like if you compare how i write board compared to how my husband writes words, he actually draws things. I just write words. That's how our brains work. They're different. And so, like, I'm not going to be the person talking about

[29:56] how to make cinematic Hollywood-ready videos. Like, I'm just not. I might, you know, explore that and then share what I learned, but I'm not going to be, like, the expert in that space, okay? Two prompts to help with this if you're at this step.

[30:09] The first prompt is you can drop this in a chat or a cloud and say, my topic is this. list 15 small things a beginner could try, test, or build in under 30 minutes where the results would surprise people, and I'll do one per day and share what I learned.

[30:23] Okay, type that into ChatGP2 or Cloud. And then you can use AI to help you write your script as well. You can say, write a 30-second video script, 70 words max, start with a scroll-stopping hook. What I did today, fill it in. What surprised me, fill it in.

[30:35] Make it casual, also give me a one-line caption for the post, plus three broad hashtags. Those are simple prompts to get you thinking about different topics. Once you get in the habit of this, I mean, it's really easy.

[30:47] It's like, what did you do today? I set up a cloud connector. Oh, okay. Well, which one? What did it do? What was the outcome? What was so cool about it? Did you run into anything challenging? You can make videos of all of those topics.

[30:59] Now, the last thing I want to talk about is what you should actually focus on. A lot of people get obsessed with views in the beginning, and I think that's the wrong metric to focus on. You don't really have control over this.

[31:11] What you can focus on is your output. Like, how many videos did I post? If you posted once every day, you're winning. That is the goal of the first 30 days. And if you follow this playbook and truly copy openers the way I'm prescribing here,

[31:26] you'll actually likely noticeably succeed, even in the first 30 days. I've seen this happen again and again and again, where people are like, Oh my God, Sabrina, you were right. I finally did what Sabrina said and finally I got results Um that because I just not lying to you I am telling you exactly what the courses won tell you because if they did they have nothing to upsell you with

[31:48] You would still need them. Once you get, like, started, you won't need any course. It's like all this becomes, like, self-evidence once you're in your journey. But the hardest part is, like, getting started because there's so much information. Everybody wants you to buy their course.

[32:00] Everybody wants you to use their framework. And I'm saying use my framework because I know it works and also because it's free. But, you know, don't try to do too many people's frameworks at the same time. Just, like, choose one person and follow their framework, like, religiously.

[32:14] Like, to the T, follow it. Like, for me, I just focus on output. Like, did I, was I consistent over the past 30 days? That's all I care about. Don't, like, obsess so much over views and stuff. You might get sad. And then let's diagnose things.

[32:26] So let's say in 30 days you still don't have a winner. So what would I do? Usually when somebody is not experiencing success in the first 30 days, they're not copying the opener. That's always the thing I see. People are like, but I kind of said

[32:40] it. And I'm like, no, but you see how their text is over here and it's this large and their head is over here and this is exactly what they said and this is the pace at which they said it. You see how their video is 45 seconds and your video is three minutes long? You didn't actually copy

[32:54] it. You like tricked yourself into thinking you did, but you didn't. So this is the number one thing I would fix for people. It's not that, like, usually you already have viral inspirations at dose with one million each, and this is, like, the number one thing I would fix. If you are truly

[33:09] copying it, then yes, I would find more viral videos. Instead of copying videos that have 100,000 views, copy videos that have one million views each. Copy their opener, and again, remix the content inside. Like, I gave the example in YouTube channels, blah, blah, blah. You can use the same

[33:25] title, say what I said in the first 10 seconds, and then provide a different list. Those are really the two main things whenever I diagnose like why someone is not succeeding in their first 30 days. Assuming you're posting actual videos, you know, I guess my third prescription would be more volume

[33:41] because I personally would recommend three times per day on short form video platforms and on sub stack notes. I wouldn't recommend this for LinkedIn. It's different. But these are the three things that I would try to diagnose if you were to come to me after 30 days and be like, oh, I'm

[33:55] not getting any results. Well, are you copying the opener of viral videos in your niche exactly first 10 seconds? Okay, well, let's get a different sample set of viral videos. Make sure they each have over 1 million views. Don't copy videos that are like 50,000 views, guys. And number three,

[34:10] do more volume so that you get more data faster. Three times per day. Don't batch content, remember? You want to, like every single video should have whatever you learned from the past video you just made? How would you build a business out of this personal brand? I'm only going to talk

[34:25] about this at a high level because I talked about like all these many different types of businesses that you could build. I would say not copying is usually an ego problem. Like just open the two videos side by side. Like get your phone and get your husband's phone or your friend's phone and

[34:39] then play your video. Play the other person's video. Are they exactly the same in the first 10 seconds? Yes or no? Usually I find it's actually an ego issue. It's like, uh, but I think I can do it better. Like, you're internally like, I think I can do it a little better. Like, I don't like how

[34:54] that blue color looks. I'm going to try a different color because I think it looks better. And what I'm trying to tell you is, like, people have already voted on the hook. That's what the algorithm is. It's a big voting machine. Millions of people decided to watch this video, which had a hook

[35:10] a certain way. They resonated with it. They already voted. They voted that that video works, and you are trying to say that you can do it better, but you just started. Like, I believe you can do it better eventually, not like when you're just starting.

[35:23] Remember, the first like 30 days is just developing the habit, like the muscle and the intuition around building hooks and copying viral formats. Like, don't think you can do it better. Like, if I just started drawing, I just started learning how to draw,

[35:38] like how arrogant would it be to say, I can do it better. I can do it better than that over there. like you just started dude like what makes you think you can do it better like just reduce your

[35:50] ego it's usually like ego or some kind of avoidance it's like some weird complex but yeah just turn your brain off and just hold your video and their video side by side hit play at the same time and

[36:02] answer honestly are your videos the same in the first 10 seconds that's like the easiest way to tell yeah exactly like the person might have copied the words but missed other things uh and And it's like for education videos, like oftentimes the on-screen title carries enough weight,

[36:18] but visuals can definitely help. Like motion, again, looking attractive. If you're like me and you're like six out of ten, you know, just try to get some nice lighting. It makes a difference. You just have to get like for me, I forget which podcast I listened to when I was first starting out,

[36:34] but it literally, the dude on it literally said your first 100 videos is a warm-up. Like you haven't even started. Like, you just have to, yeah, that's the way I do it, too. Like, your first 100 videos, dude, you don't know anything.

[36:47] You don't even know what you're going to be talking about yet. So, like, just get it out of the way as fast as possible. That's why, like, my original recommendation was do three times per day. After about three months, you have 100 videos.

[36:59] So three months is your warm-up. Get 100 videos out of the way, and that will help you get through all the psychological stuff. Like, oh, do I really need to do this? What if I don't look good on camera? I have a pimple today. I'm super bloated today. By the way, I am super bloated today. But you know, I'm here anyway,

[37:17] because like, whatever. You just have to get over all this psychological stuff. And eventually, once you build an audience, you will connect to a deeper reason why you're doing this. Like, I wouldn't do this just for the views. I think being a content creator is a different kind of

[37:31] treadmill hell and rat race that I don't want to be in, right? Like, the main reason I'm doing this so I can impact that one person out there who's really listening and is so hungry to be successful.

[37:43] And finally, whatever I'm saying, click present today. Because that's what listening to Gary Vee and Hormozy did for me. When I first started, there were a lot of people I could have listened to. I tuned everybody out and just binged those two people, Hormozy and Gary Vee.

[37:56] Just played it in my head all the time. And that was it. And now here I am. Because over two years later, 3 million followers, super profitable startup, crazy inbound opportunities left and right.

[38:08] And like, I've listened to Gary and Vee for 10 years, but it wasn't until two years ago that I decided to actually do something with it, right? So like your advice can hit a person at just the right time or just the right angle and actually compels them to action.

[38:21] And that's my point with my content. Like there could be 10,000 people hopping on and off this live, but I know that there's probably only three people who are actually going to do this and make something happen.

[38:33] Like it's just, it's just how it is. Like a lot of people are listening, consuming, because it feels like they're working, but you're not working. Like in this entire live stream, you could have posted three videos in the time that you were here listening.

[38:47] So my very most ideal students would be like, oh, five minutes in. Oh, OK, I understand what Sabrina's saying. I'm going to get off this live stream right now and go post videos. I forgot why I went on that tangent. But I was like, oh, OK, building a business.

[38:59] How do you actually convert attention to money? Now, there's a lot of ways to do. I'm not going to do like a 45-minute lecture just on this topic. I could, and I have in the past. But we'll just do some like very basic breakdown.

[39:13] So number one is you can help people one-on-one. This includes coaching, consulting, doing the work for them. And it's awesome when you start to build a personal brand because people are building trust with you.

[39:25] You're building authority in a segment. And you can just literally reach out to people who are in your comments or in your videos and be like, Hey, do you need help with anything? I'm starting to offer so-and-so coaching or consulting. Just hit me up if you ever need anything.

[39:38] So this, in my opinion, is the fastest way to your first dollar, even if your personal brand is relatively small. So number two is to sell some kind of info product. So this could be a course, could be a community, could be some kind of playbook, an automation template, etc.

[39:52] Really, people are paying for a shortcut to get ahead. So like, I'm never going to sell info products, but I don't think all of them are terrible. I just think 99% of them are terrible. So almost 1% of info products that I don't mind recommending, they are reasonably priced.

[40:08] They set correct expectations. Okay. They tell you what you're going to learn. Like, what is the shortcut? Like, I'm buying this product so I can shortcut 60 days of learning this particular thing.

[40:20] Like, let's say Facebook ads. Like, I want to learn Facebook ads. There is probably a course out there that's pretty good that would condense 60 days worth of trial and error and mistakes into just a couple of days if I buy and follow the info products.

[40:32] And number three is like building something. So that's what I've done with my app, building and offer products from my own pain points because I felt the pain of juggling multiple social media tools. This is a hard one to start with if you are non-technical.

[40:47] So I don't necessarily recommend it, but I'm giving an example of ways you can convert attention to money. Now, let me just recap all this stuff. So step number five we talked about was converting attention to money.

[40:59] And it's honestly like that's pretty straightforward to do this once you have attention. Where people get mixed up is like they spend so much time and effort creating an offer or product and they spend no time building an audience.

[41:12] So when they go to launch their offer or product, nobody buys it. And it's like, well, you have nobody. So who is there to buy it? But that's the number one mistake I see because it honestly feels psychologically safe to keep building your product or your offer or your course or community, whatever it is.

[41:30] It feels psychologically safe to keep building that in isolation. I understand that. But to be successful, you actually need or should do this part first or partner with someone who already has this part figured out.

[41:43] Right. Like there are many influencers who I see now are partnering with people to build products and stuff. And let me just wrap up by saying, like, personally, my goal is never to be an influencer. It's actually like quite a weird title coming from Silicon Valley.

[41:57] It's like kind of an insulting title. Like I'd rather be known as a serial entrepreneur than an influencer. But for me personally, I just love learning, building and teaching. And I view concentration as a necessary tedious step in order to distribute my teaching to millions of people every day.