Your 30-Day TikTok Plan: From 0 to 10K Followers Fast

[00:01] followers in 30 days plan. If you follow this road map, you will see traction, period. Now, I say perfect not because this is a perfect strategy. No, there's think my way is the only way. Perfect comes from if we lived in a perfect

[00:15] all the time in the world to pump out as much content as possible and hit 10K what I would do. This is like the perfect case scenario broken down into

[00:27] follow. As always, timestamps are below. We're going to start with ground zero. creators watching this right now. The the type of content they want to create yet. Maybe you don't know exactly what

[00:41] audience is going to be. Maybe you're leaning a little bit more lifestyle. Like you just feel like posting anything and everything about your life. The more clarity. You already have an idea of the type of content you want to make,

[00:54] the platform you want to build, what you want to be known for. Maybe you even already have a specific niche in mind. If you are the latter, congratulations. You could go ahead, jump straight ahead to week one. But if you're the former,

[01:07] mentioned, you actually need to start here at ground zero. Ground zero is like going to a buffet instead of performing like this perfect science or baking a cake. Because when you don't know the exact direction that you want

[01:21] to grow, doing a 30-day challenge is not going to get you anywhere. When you have clarity on the end goal, it's like you're running a marathon and you just like stay on the racetrack. Yes, it's hard, but you get to the end finish line

[01:33] going to go. Without any training, like it's just going to be exhausting, probably unenjoyable, and you might just be running in circles because you're not tracking where you're going. So, that means your starting strategy will look

[01:46] different from someone else's who already has a clear vision in mind, and say treat content creation like a buffet? What you're going to do is you are going to try out all the video ideas that you want to create. And when I say

[02:00] all, I mean all. It's like when you go to a buffet, let's say you've never eaten before ever in your entire life, you're not going to know what you want tried anything. You need to take a bite a little bit of everything. Same thing

[02:13] with content creation. If you've always wanted to do like morning coffee videos, you've always wanted to do a house reset with me, do a house reset video. Cozy creator content, day in the life, get ready with me. Anything that you've

[02:29] always wanted to do, try it, create it, make it, post it. You have to try all the things because as you try all of those things, you will get so much clarity on what type of content feels true to you. And when you find those

[02:41] you get to like add it to your plate, and that plate ends up being your personal brand. So, ground zero means for the next 30 days, you're actually just going to post whatever the heck you want with zero strategy. You're going to

[02:54] want with zero strategy. You're going to get clarity by doing and not waiting. The goal here at ground zero is not about growth. The goal here is to help creator that you want to be known for. The goal here is getting in your reps as

[03:08] practicing all these different types of video styles and ideas, you will find yourself becoming a better content creator as a whole because you're getting more experience. You're learning

[03:20] you like, the type of videos you don't like. I have always found that this is like. I have always found that this is the best way to get clarity on what your doing everything that you think you want to do, and then you'll learn some of the

[03:34] do, you actually don't enjoy doing, but that alone is clarity. Once you have like these style videos, I really want to pursue this avenue, or I really connected with this type of content, that's when we could begin like a 30-day

[03:49] growth sprint because you have a clear direction and then the traction can build from there. Now, jumping to week one, your goal for week one is to start taking messy action and start identifying formats that are going to

[04:02] get you the best early traction. Now, when I say messy action, this doesn't mean random, okay? We still want to have a refined growth strategy, but first, if you're starting from zero, we need to set up our account first. So, on days

[04:15] one and two, we're going to create an account, set up our bio, profile photo, etc. We're going to begin doing our content research, being more strategic with the videos that we're going to be creating. Then days three through seven,

[04:29] we're posting. And ideally, we're going to start a signature series in this these steps a little bit more. Starting with the basics, setting up your setting up your profile on any social media platform, just a little bit

[04:42] Ideally, your profile photo is going to match the niche or the type of content known for. For example, I have my own personal TikTok page. This is not a strategic, let me grow it page, it's just like a for funzies personal outlet

[04:57] page. And that page, I found I really love making coffee videos, so my profile photo is me with coffee. It's as simple as that. Then for your bio, you also want to clearly communicate two things, the value or content that you're posting

[05:12] and who you are. For example, if I have an account where I want to inspire or help busy moms find a way to make working out more approachable and doable while from home while juggling mom life, my bio could look something like this.

[05:29] Approachable at-home workouts, if I could work out with kids climbing me, so can you. On TikTok, I believe you're limited to about 160 characters, so your bio has to be a little short and sweet. So, I kept the value very quick,

[05:41] approachable at-home workouts, but also wanted to tie in a little bit about me the time people are like, "Okay, I want some lifestyle vibes. I want people to follow me for me and enjoy my everyday life." So, that's why that second line,

[05:54] it said, "If I could work out with kids climbing me, so can you." It kind of talks about my life and a little bit of like some relatability. Like, "Hey, if I can do this, so can you. I got kids, too, but I work out. Woo!" So, it kind

[06:06] Now, we're still in day one and two setting up our profile. We want to do some content research to figure out more strategically the type of content that growth. So, we're going to do our content research. I'm going to show you

[06:20] teach my students to do content have multiple viral videos, as you could see. So, let's jump to the laptop and we'll do this together. All right, this is the free TikTok content calendar that

[06:34] I have on my website. I'll link it down below if you like what you're seeing, you could use this, as well. I'm scrolling to the bottom where we have content research in this brain dump. We're just going to jot down all the

[06:46] ideas that we come across. And let's go to TikTok. You're going to do this on your phone, and I'm going to in the search bar type in a content pillar that I have, or maybe like a type of video that I want to create, or just an idea

[07:01] do this. Let me start to type it in TikTok search and see what comes up." TikTok search and see what comes up." So, for me, I'm going to do like at home coffee because this would be for my personal coffee account, and see what

[07:15] TikTok suggests. So, it says at home coffee recipes, shop bar syrup, espresso with, some of these I don't. I like recipes, I like syrups, I like setup, or

[07:28] even like bar. Those are some things that I have. So, what I could do is I could write that down first. I'm just going to be like, "Okay, my idea is going to be like, "Okay, my idea is at home coffee recipes." Just jotting

[07:40] choosing these from here because Tik Tok is suggesting, "Hey, these are popular searches. Maybe you should look this search up." So, what we're just going to look up recipes. Then, what we're going to look at is the top performers. You're

[07:56] going to want to do this on your phone for one main reason, because you can filter the search results. So, we want to figure out what is currently working quickly as possible, you need to know what's currently working. Some of the

[08:09] results that you'll see, they're from a year ago or 2 years ago, 6 months ago. And what we want to do is adjust our search parameters, our filter, to look at videos from the past 30 days. You could even do past 3 months if you're

[08:23] not seeing like anything that's like super viral in the past 30 days or that resonates with you. So, we're going to adjust our search parameters to look at thing that you're going to do is you're not going to just skim them and be like,

[08:35] one. Oh, yeah, this one went viral. Let me copy that." No, no, no, no. Some of them went viral because those creators already had millions of followers. So, go to that creator's account, you could kind of see the views follower ratio.

[08:51] So, let's say you see a video that has like 100,000 views and you're like, "Oh views, that's amazing." But, when you click on the creator's profile, they have 500,000 followers. That's not like a viral video for that creator. It

[09:05] already had the followers to get that range. So, what we're looking for are videos that have a higher view count than the creator's following. So, if a creator had, let's say, 25,000 followers, but their video blew up and

[09:20] had 100,000 views, that's a video that you want to pay attention to because it helped a smaller creator. Not saying 25,000 is a small creator, but you kind of get the gist of what I'm saying. So, any video that you see has a viral views

[09:33] to follower ratio, those are the ones that we want to pay attention to, study, maybe write down for ourselves, and create when we start and create batch film. So, I don't have the search filters set on my laptop, but I just

[09:46] want to show you how to do this together using the content calendar. So, we're just going to open this. This has 36,000 views, and the creator has 12,000 followers. So, that's a really great ratio. The views or the likes were

[10:00] actually double their reach and then some or even like triple their reach. some or even like triple their reach. So, I'm going to click on this video. hook, you know, we hear that all the time. What hook stopped the scroll? How

[10:16] using a hook? So, it looks like those first few seconds is a close-up of the text, and I'm paying attention to what audio is being used. So, that's kind of like that hook layering strategy I talk about in my videos is what is the viewer

[10:31] attention? What are they hearing that's going to stop their attention? And also, what are they reading that will capture attention. The visual is iced latte. The audio is music, might be a trending audio, and then the text is shaken brown

[10:44] sugar pumpkin spice latte. Great keyword plugging. So, I'm going to write all calendar. We have shaken brown sugar pumpkin spice latte. pumpkin spice latte. Shaken brown sugar

[10:57] pumpkin spice latte. Also, the emojis are important to note. Also, the emojis are important to note. So, we got pumpkin stars So, we got pumpkin stars or sparkles, I think that's what it is.

[11:12] The visual hook, what somebody is seeing, is the final visual of iced latte. Noticed the creator started with the final shot. So, this is like, "Hey, this is what we're going to create by the end of watching this." So, it's

[11:27] actually the final clip of what they filmed that day. And then audio, maybe videos. So, I'm just going to link this video so I can reference it later. Perfect. And you're just going to keep doing this brain dump with all the

[11:40] different ideas you have. So, if I did at home coffee, I could also do like get ready with me. See what search terms pop up, what I could write down, what creators are using for their hook layering. And then ideally at some point

[11:53] during this content research, you pick a signature series that you will start. So, maybe my at home coffee recipe, maybe I'm noticing a trend. It's like, okay, we are literally right in the holiday season. We're right at the very

[12:08] beginning peak holiday season. So, maybe I'm going to start a signature series where I am trying pumpkin spice lattes. So, different recipes, maybe my So, different recipes, maybe my signature series is finding the perfect

[12:21] signature series is finding the perfect pumpkin spice latte home recipe. So, and that's something that I'm going to really pay attention to because a lot of people the follows come from following along a journey of some sort. You could

[12:37] even do like follow along with me while I do a 30-day TikTok series trying to grow this page. You could do day one of trying X recipes, day one of trying to redo my closet being a newly postpartum mom. You know, so find something that's

[12:52] very specific to you and turn it into a series. And at the end of each series for day two or follow along for the next video where I'm going to try blah blah blah blah blah. So, signature series are a great way to get people to follow you.

[13:04] It's not just like a viral thing. It's somebody gets to see this aspect of your journey, and because they saw one day of your journey, they're like more inclined with you. Now, right here on this content calendar, I have my video ideas

[13:17] separated into content pillars. So, if you are operating in content pillars, basically subtopics of a niche. For example, if I was in fitness niche, which fitness alone is not a niche. It's just a category. My topics could be at

[13:31] just a category. My topics could be at home workouts, nutrition, protein I get in a day, favorite gym clothes or athleisure wear. You know, so those are content pillars for sure. Niche down is a great strategy for growing quickly. If

[13:44] you don't resonate with the niche down content pillar, you can actually change the view here, property visibility. Instead of focusing on content pillars, you could instead focus on value pillars. These are instead you focus on

[13:57] provide. So it could be a relatable video, an inspirational video, focus on creating videos that way. If that's something that confuses you, you're not resonating with it. Again, you could switch your approach and focus

[14:09] on video pillars. Video pillars are going to be the different styles of videos that you can try and keep rotating throughout. So it's not like talk about any topic, but you're going to be talking to the camera. Maybe this

[14:23] is like face-to-face. You have like a pre-outlined thing or maybe it's just camera." So you're talking to the camera. There's a face-to-face connection. Second type is a voice-over. This is just maybe you have clips of you

[14:35] doing things throughout the day and then you add your voice-over, storytelling, talking to the camera that way. You could also do B-roll with trending music strategy for like that 7-second video. Just get a clip of you doing something

[14:48] that's strategy. You could do lip-syncing or even photos and carousels perform really well on TikTok. So you could instead on video pillars as posting frequency because you did your content research for those first two

[15:02] days. Day three, you're going to start posting. And we are going to consider these next 30 days our sprint phase. What we do within this time frame is not something we're going to continue long-term. We're shooting for like a 90%

[15:16] growth strategy here. And then after the 30 days, then we dial it back and shift more into like that slower marathon pace while creating nurture content, which video. So, how often are we going to post for this 30-day challenge?

[15:30] Remember, this is the perfect world scenario, and in a perfect world, the we're going to shoot for posting three to five times a day. And remember, we're rotating between so many different video types and video lengths. Some can even

[15:44] be photos. Some can just be b-roll. One can be like a random thought that you had while you were on the toilet. These are not like perfect posts. They're intentional because we did our content research, and we know topic ideas and

[15:57] hook texts, so we have some ideas and strategies there. Maybe one video is like a strategic video for that day, and then the rest are not. This is what makes it like that messy action because we're not trying to get every video

[16:11] perfect. Maybe you could get some videos perfect or try to, but we're just like, idea. We took action on it. We're posting it." This is probably going to perfectionists out there, but remember, this phase, quantity will lead to

[16:27] quality. And you need to just like hit that publish button before you start overthinking it. Now, if after hearing that you're still freaking out like, "Oh times a day to three to five times a day?" You have two options to help you

[16:40] get started so you don't have to film a bunch. The first option is to go through your current phone's camera roll. You have plenty of content in there. See what sort of videos that you have to start creating. What photos do you have

[16:53] that you could put in a carousel or as their own posts? Literally, just like go "Okay, select video. Cool." And just like make sure all of them are selected. Then add to a separate like 30-day

[17:06] feel like, "Okay, I'm running out of ideas," pull something from there and post it to TikTok. Now, your second option is to utilize stock footage. And I don't mean the ad-style corporate-looking videos, I mean finding

[17:20] a stock media subscription service where you can find unlimited high-quality stock videos that feel like something you would actually create. And this is going to enhance your videos and streamline some of your workflow during

[17:33] this sprint. So, where can you download said B-roll? Personally, I use Storyblocks. They have been my go-to for B-roll since 2021, literally. All the B-roll that you see in this video has been from Storyblocks, and they're also

[17:47] already know, Storyblocks has unlimited downloads of diverse, high-quality media for one predictable subscription cost. You can choose either a monthly or an annual plan with no hidden or extra fees to basically unlock an unlimited source

[18:01] of content that gives you the freedom to test, experiment, and create more effective videos. Especially if you're doing this 30-day roadmap, it's going to be so helpful to have extra footage in your back pocket so that you're not

[18:16] Storyblocks is that their stock library is frequently refreshed with commissioned content based on the latest trends and what members are searching for to ensure that you'll have curated fresh content to keep your videos

[18:30] relevant that day. Of course, anything you download with Storyblocks is going to be 100% royalty-free. It's pre-licensed and ready for you to use. That way you can focus on doing what you love, creating, without having to worry

[18:43] about double-checking like the legal rights on a clip that you found and want to use. I'm somebody that truly believes B-roll can elevate your content to that next level. So, if you'd like to get access to an unlimited source of

[18:56] Storyblocks. You can get two extra months free when you sign up for an storyblocks.com/modernmillie to take advantage of this limited-time description. Moving on to week two, your

[19:11] refining your strategy and community building. On day eight, you're going to seven days. And if you've been posting three to five times a day, that's anywhere from 21 to 35 posts. This is

[19:25] probably one of the reasons why creators who post more grow more because within such a short amount of time, we got so much information. If you have 21 to 35 posts where you can look at analytics, that's going to be so powerful compared

[19:39] seven days you only post three posts, which is fine if that's realistically have three posts to look at analytics. Whereas if you're doing a sprint, you have so much information to pull from. And from that information, you can

[19:53] refine your strategy for the upcoming week of content. Now, for this next week, we are still continuing to do the three to five posts a day strategy. We want at least half of those posts for this upcoming week to be you trying to

[20:07] perfect or improve upon last week's content. So, you looked at your performed well. Let me see if I can tweak it." Or you're like, "This video it. Let me see if I can tweak it." So, half of your content for this upcoming

[20:20] week is going to be improving on last week's content. And then the other half is going to be continuing to test new styles or formats that you haven't perfect anything. Remember, we want to just like keep taking action because the

[20:35] until it's perfect. They're the ones who are willing to post messy, learn in public, and improve as they go. For this you're going to continue your signature series and make sure to turn it into a

[20:49] is easily findable when somebody lands on your page. Now, some new things we're going to add into our outline this week is you're going to try to add some sort of call to actions into your videos if

[21:01] signature series, you're going to say like, "Follow along for blah blah blah." Or comment below your recommendation for a blah blah blah. Tag a friend who you want to go to HomeGoods with this fall. You know, like you're adding those call

[21:13] more intentional with those for this upcoming week. And the other thing that add engagement every day. Ideally 10 to 15 minutes every day where you're replying to every comment that somebody leaves on your videos and you're

[21:27] commenting back onto their content as well. This is how you really build a community is showing some love back to the people who are showing you love. Now something new so far, be sure to give this video a thumbs up. It's going to

[21:40] tell the algorithm that there are other people like you who will like this video and help YouTube's algorithm kind of push it and find those people. And if this video, I'd like for you to consider subscribing because it's a free way to

[21:53] support my business. I love creating content like this, educating you on the best ways to grow and be a full-time content creator. So subscribe if you like videos teaching you those sorts of things. I post videos weekly here on my

[22:05] three. This week we are focusing on building our brand consistency. At this five times a day. You have call to actions on your videos. You're replying people's content. So the first thing you're going to do going into week three

[22:21] is again look at your analytics from the past 14 days now. And you want to try to hone in on one to two video formats that predictably perform well for you. This is going to help increase your brand consistency and recognition, brand

[22:36] consistency. To help you not get burnt out this week, something you can try is out this week, something you can try is to re-upload flops in hopes that they become better hits. And now I'm not saying like just completely repost the

[22:49] video that sucked. There's a reason it flopped in the first place. But any you were like, "Oh, I felt like that had potential." You're going to just reimagine it, repackage it, give it a little bit of a facelift. So So, maybe

[23:01] it's changing the hook, changing that first cover text. Maybe it's trimming the video down so it's a little bit more fast-paced. Maybe it's adding a trending audio if you didn't have an audio. Now, some of the content you'll post this

[23:14] week is just repackaging videos that you already posted in the past. I do this a lot with my coffee videos because when I record my videos where I'm making my morning coffee, I have like 10 minutes of footage in there. That 10 minutes of

[23:26] footage, I can turn into five to 10 different videos because I can tell make my morning coffee with me, right? Maybe that's the original video I thought. Or if in those 10 minutes, I spilled the beans or I spilled my milk,

[23:41] I could turn it into like a five-second this is why I can't have nice things joking haha hehe hoho video. Or maybe it's just like the stirring of the coffee, could turn that into a five-second clip with like an aesthetic

[23:53] fall song in the background. Just try to reimagine the content that you already new things that you could try this week is replying to comments with video replies. This is going to make your community feel even more connected and

[24:07] increase engagement for you. You could even start a second signature series. like you're not feeling it anymore, you still want to continue it, but maybe you series idea. This would be a good time to start a second series. And at this

[24:20] point, you want to start picking a consistent text font, coloring, intro lines, any sort of consistency you can create with branding, cover images. Really start honing in on what those things are because again, it's going to

[24:34] make your brand even more instantly recognizable. If you were to start a signature series right now on your TikTok, I'm curious what that signature series would be. Let me know down in the comments below and I'll try to give

[24:46] package it or really make it like hook-worthy. All right, we are in week four. This is like our final push. We're still posting three to five times a day. Some are part of your series. Some could be as simple as like replying to a

[24:59] comment with a video. Your branding has become much more consistent now. So, we're going to do our final push of the sprint. This week, we really want to identify what your core community flywheel is. This is basically a

[25:13] self-reinforcing loop where you figure out which core loop where you figure out which core pieces of content spark engagement. When you find those pieces that spark engagement, that engagement is going to

[25:25] build a connection with somebody, which will drive that person to follow or share your video, which will lead to new followers who will then spark engagement on that same content, and it just continues that loop. I know it's so easy

[25:39] that's not what we're focusing on here. We want to focus on a more important factor, which is going to be follows. So, in your analytics, you want to make sure you are looking at your metrics based off of which videos are getting

[25:54] you follows as opposed to views. For example, right here, you can see that these top videos are getting me the most views, but when I switch to which videos completely different. And again, if your goal is like the rapid growth of, "Okay,

[26:07] how can I grow in 30 days?" You want to you followers, and if they didn't go viral, those are the ones you want to re-package and continue to fine-tune until it finally sparks. When you

[26:20] identify what your community flywheel is going to be, just know that this is going to change. When you've identified one, milk the most out of it while you can, because social media changes so often. What works now for you might work

[26:34] for a month, two months, maybe even three months, but it won't work forever. lean into it, lean into it, lean into it. When you see the wave is starting to go to a new format that you're creating, lean into that. So, constantly make

[26:48] week during your final push is probably where you're going to get the most amount of followers because again, we've just been fine-tuning everything up to week where things break through. I hope you haven't given up at this point cuz

[27:02] usually that first week, second week, it's not magic, you know, it's not like, "Ooh, poof, I just went viral overnight in the first week." You've got to put in final week is the one that really does it. And this week, if you still are not

[27:15] seeing any traction, something that you could consider is implementing any sort of like controversial or shock factor content. I know for me, anytime I talk about how much money I make as a content creator, people go crazy over it not

[27:27] But because I also get so many haters who hate the fact that I make money through social media. And so, think of those controversial things in your industry or opinions that you could share that would spark potential

[27:40] conflict in the comment section. If hate online is something that intimidates you or you don't want to deal with, don't do this because it attracts both sides of connect with you and the people who won't connect with you at all. So, just

[27:55] be cautious going into that and I do notice like the most controversial takes that I share are ones that go the most viral. Another method you can try this week is adding some sort of collaboration into your content. So, you

[28:07] could do what other viral creators do, stitches on other creators' videos. Like if there was a viral coffee syrup recipe, I could stitch it. It starts people. It starts with the creator's first 3 seconds then it cuts to me and

[28:20] I'm like, "Is this really the best viral pumpkin spice syrup recipe? Let's test take there. So, doing collaboration is another good way to get a spike in views. At this point, it is day 30. You are viral, baby. You got 10,000

[28:34] followers. We're loving it. But after your 30 days are complete, posting. You're a content creator. Content creators still post. I'm not saying you have to do the same three to five posts every day, but after your 30

[28:47] days, we want to gradually slow down as opposed to stopping abruptly cuz then my gosh, what the heck? Where did you go? You ghosted me." And then they're going to be so sad. So, we talked about the 30 days as your sprint where 90% of

[28:59] being strategic, you're fine-tuning, you're tweaking, you're being very analytical, or trying to fine-tune your stuff. But just like any athlete who just did a sprint, you're going to need to take a cool down, a stretch before

[29:12] you go lay down on the couch and nap. So, after 30 days, we're going to shift the focus to be 70% nurture content instead. This could be more casual, storytelling, behind-the-scenes videos, Q&A's, mindless, no strategy. It doesn't

[29:26] have to have any strategy. You could continue your series if you're not could pick that up whenever, but you're just kind of taking a breather. So, five, instead of posting three to five times a day, we're going to post twice a

[29:40] day. If twice a day still feels like way too much, especially after a big sprint, just do one post and maybe one live where you're just like 30 minutes, you go live, and you talk to your audience. Week six, you're going to post once a

[29:53] can continue that consistency. If you're like, "I still need more rest," week seven, choose a consistency that works for you. That could be three to five times a week. So, maybe Monday, Wednesday, Friday, right? We're just

[30:07] readjusting and kind of recalibrating the algorithm to find the new groove with us. We're going to find a frequency that works with our actual day-to-day lifestyle, not a sprint, our actual day-to-day routine that's not going to

[30:19] stick to for the next year. You can absolutely still post growth engine content or like your core community flywheel content. It just doesn't have to be as much. Now, if you're somebody who has always been curious about what

[30:32] the TikTok algorithm is or how the TikTok algorithm thinks so that you could work with it instead of against it, you feel like you could break through that 200-view jail, then definitely watch this video next because

[30:45] this is where I deep dive into how the algorithm works and how you could apply it to your content as a content creator. Remember, if you learned two new things subscribing to my channel and thank you so much for watching. I will see you in

[30:57] so much for watching. I will see you in the next one. Bye.