DIY SEO: 9 Powerful Techniques to Rank in Google

[00:00] to help get your site to the top of Google fast. these same techniques to rank number one You don't need to hire an agency

[00:15] I'm Brian Dean, the founder of Backlinko, of all my all-time favorite white hat SEO techniques. (electronic music)

[00:32] I had no idea what I was doing so I hired a random SEO agency to SEO my site. Thanks.

[00:45] That's when I decided to fire the agency and learn SEO myself through trial and error. but I eventually learned how to do SEO the right way.

[00:59] for some super competitive keywords, "one of the world's most sought-after SEO experts." starting with use these words in your title tag,

[01:16] to run an interesting SEO experiment. Ross analyzed 7,999 pages Ross discovered that top-ranking pages tended

[01:32] to use these words in their title tags. that get a high organic click-through rate. to attract lots of clicks from Google searchers.

[01:47] in their title tag get more clicks, Now, besides the terms that Ross found, to maximize my organic click-through rate.

[02:01] to boost your organic click-through rate But for now let's jump right into DIY SEO tip number two, Here's exactly how to execute this technique.

[02:16] Next, scroll to the bottom of the search results This section is where Google shows you keywords And because these terms come straight from Google,

[02:33] Now it's time for technique number three, of awesome keyword ideas. to find long tail keywords.

[02:48] and see which keywords Google suggests. but there's one problem with this approach. That's why I recommend using untapped sources

[03:02] I'm talking about places like YouTube, For example, let's say that you're gonna write an article Instead of typing the phrase paleo diet into Google,

[03:18] You can get even more awesome keyword ideas That's all there is to it. which is to reduce your bounce rate.

[03:32] to figure out why certain pages ranked higher than others. with a low bounce rate tended to outrank pages

[03:44] your bounce rate is the percentage of people and then click their back button. as a direct ranking signal.

[03:58] of correlation not always equaling causation. might just have straight up better content, Or it could be that Google uses bounce rate

[04:14] Either way, I recommend improving pages on your site and will probably also help with your SEO. which is to optimize your click-through rate

[04:29] Look, I already showed you how a higher CTR and now it's time for me to reveal one of my all-time favorite ways to boost CTR: Google AdWords.

[04:43] with how Google AdWords works, it's basically a big auction. AdWords also takes into account an ad's click-through rate. it gets a steep discount on every click.

[04:59] is optimized to maximize clicks. to write my title and description tags, With that, let me walk you through

[05:14] First, search for your keyword in Google. that appear at the top and bottom of the first page. sprinkle them into your title and description tag,

[05:28] in your CTR and traffic. Now it's time for our first link building technique, I can't believe we haven't talked about backlinks yet.

[05:40] After all, a Google employee recently said that backlinks are still one of Google's top three ranking signals. link building strategies, link roundups.

[05:53] that link out to the best content that recently came out. you have a good chance of getting your content included

[06:05] that I got from a link roundup Okay, let's get into the steps. All you need to do is search in Google

[06:19] and you should find at least a handful of roundups The last step is to reach out to the person Let them know that they run a great roundup

[06:32] Here's a real life example of an email that I recently sent. they'll usually have no problem adding a link to your site

[06:44] Not only do you get a link, the title of your article. but it's not spammy exact match anchor text,

[06:59] let's cover another white hat link building technique, This strategy is similar to link roundups Like link roundups, resource pages link out

[07:14] But unlike link roundups, on that topic. And now it's time for me to show you

[07:28] First, use these search strings When you find a page where your link would make sense, send the site owner this script.

[07:42] but if your content is amazing, to their resource page. it's time for do-it-yourself SEO technique number eight,

[07:55] Last year one of my readers, Emil Shour, reached out to me. that he published that quickly hit the number one spot

[08:07] He published an incredibly in-depth piece of content. found data to back this up. tended to rank best in Google.

[08:22] It means that articles like Five Tips for X or Four Ways To Do Y simply don't work anymore. everything there is to know about your topic.

[08:35] about SEO tools. Now, my original idea was to list my 12 favorite tools. but it wouldn't have been the type of in-depth content

[08:48] That's when I decided to review It took over 70 hours, but in the end I had a piece of very in-depth content,

[09:00] for my target keyword, so the hard work paid off. pay attention to SERP features. You probably noticed that Google is adding more stuff

[09:15] Google's results now have knowledge graphs, rich snippets, video results, and, yes, more ads than ever before. Well, most people choose a keyword based on two things,

[09:30] search volume and competition on the first page, that Google's new SERP features can steal clicks away For example, let's take the keyword weight loss.

[09:43] As you can see, Google displays ads at the top of the page, And because of these new SERP features, according to Ahrefs, only 44% of people searching

[09:56] Bottom line, do your best to target keywords That way you won't rank for a keyword I know that I said I'd only cover nine tips in this video,

[10:12] but I wanted to throw in a bonus SEO tip for you, So, should you use videos, images, Skyword research discovered that articles

[10:25] got an average of 94% more traffic And our ranking factor study discovered that image-rich content tends to rank best in Google.

[10:39] at least one piece of multimedia, like an image or video. that this can help you rank higher in Google. That way you won't miss out

[10:54] Just click on the Subscribe button. that I only share with subscribers, It's free.

[11:07] Which technique from today's video are you gonna use first? or build backlinks from link roundups? Yeah, when he sees you come around,

[11:22] Oh, I'm still wearing that. Actionable. So it's gonna be like, "Ding," you know?