Does Low-Ticket Still Work in 2026? The Truth Nobody Tells You

[00:03] money? Why is it that when we go on Instagram, we see people on one side saying that it's no longer possible to make a profit with low-ticket items, that there 's no margin left, that it's just a waste of time and money? And at the same time, on the

[00:18] are making R$20,000, R$30,000 in a single day selling low-ticket products. If these two types of people exist at the same time, what's going on that one person can't do it while others have discovered some secret, something

[00:33] have discovered some secret, something that still works? My name is Alantor 4. If you don't know me, I'm a I've been making a living exclusively from the internet for over 5 years. And now in January 2026 I broke my

[00:47] record by earning R$ 1,900,000 in just 30 days. If you go to my fixed there. It was a milestone I reached, and that milestone was selling low-ticket items. someone who can help you. And in this video, I'm going to explain why some

[01:02] people don't get results and why some people get great results with this. First, for those who have been advertising for 6 years already – I've been advertising for 6 years , selling low-ticket products – we clearly see

[01:15] a huge difference in CPM (cost per mille). What is CPM? The cost per 1000 impressions. Whereas before I paid R$ 6 or R$7 to show it to 1000 people, today I pay R$40 or R$45 to show it

[01:27] to 1000 people. While back then I was making a profit of 7, 8, or 9 times my investment, now I have three, four times, or at worst, twice the value of my investment. So yes, something has changed in the

[01:39] digital market, but the truth is that nowadays many people advertise, and that's the difference. the auction. With many people advertising, it becomes a bit more expensive for you to advertise, but compared to the last 6 years, when there was no

[01:54] digital marketing strategies as there are today, there has also been this evolution. So, with this evolution, there is a balance. We know much more about marketing today balance, a certain ease in selling, in creating processes,

[02:10] So I want you to know, yes, advertising is more expensive today, but that doesn't necessarily mean it's not profitable. Secondly, an important point: if CPM is expensive, then your CPC, your cost per click on the link (the cost for someone to

[02:26] learn about your website, and learn about your product), is much more expensive. While we used to pay 20 cents, 25 cents, 30 cents for someone to reach our sales website, today we sometimes pay up to 4.50 cents

[02:41] for someone to reach our sales page. And when we talk about low-ticket items, which are inexpensive products that we sell for R$27, R$37, or R$ 47, let's illustrate with R$47. If I'm paying R$47.70 for someone to reach

[02:55] my page with just 10 clicks, I've already spent R$47, which is the cost per sale. So, in theory, for me to make 100% profit from this, I would have to make a sale with just five clicks. Oh, it's not possible to

[03:08] entirely possible. Especially when you create a much more refined funnel, when you build a COP (Cost of Marketing) that is congruent with your ad, when you bring in a more qualified lead. However, I want to offer you

[03:21] an alternative approach here. What did we notice? I've been finding it increasingly difficult to sell low-ticket items in Brazil. And then I started studying the infoproduct market, selling infoproducts in Latin America,

[03:35] putting infoproducts in Spanish, ebooks, and selling them in Latin America, in happened? Yes, I continued with my higher CPM. Yes, I continued with my higher CPC. But instead of selling an infoproduct for R$19.90, I

[03:50] started selling infoproducts there for R$ 14.90, for R$19.90. And then, automatically, I uploaded my ticket. Instead of selling a product here in Brazil for R$ 19, abroad I can sell an e-book for R$19, or R$14. So, what does that

[04:07] we'll get R$80 or R$90 from the sale of an e-book. Another important point: when you're selling in Latin America, they're not as used to having as many offers as they are here in Brazil. So the market is less

[04:20] competitive, the public is more receptive to the offer you're making, and therefore, you don't need extravagant promises to make a sale. A simple AI-generated ebook sells, and sells like crazy. So

[04:34] ticket tickets, without relying on their image, without needing to appear, without needing to show their face, we started to make these maneuvers of leaving Brazil more and more and looking for alternatives where we get paid in dollars. Actually, I just

[04:46] made a sale here and I'm looking for alternatives where we receive payment in dollars. Therefore, we start to go back to how it was 4 or 5 years ago, having a much higher profit margin through our ads. And that's a very important point that

[04:59] to realize more and more: the started to get tighter and tighter. Back in the day, we used to sell with Roy 8, Roy 7, Roy 6, and we started lowering that to Roy 4, 3, 2. Man, we'd invest R$100 and get back R$400, R$500, R$600, R$

[05:12] 700, it was absurd. And then it gets tighter and tighter , to the point where you invest R$200 and get back R$400, R$450, R$500 in a good offer. With this increasingly tight margin, we realized the importance of widening the funnel and not

[05:27] just relying on the sale of one digital product, but starting to sell new digital products within the same sale. One of the strategies we started applying is order bump stacking. So, while before we used

[05:39] one order bump, two order bumps, which would be two offers together at checkout, we now always use five unanimous offers. So, we never use two order bumps, three order bumps, it's always

[05:52] five order bumps. Therefore, this allows us to increase our average order value, increase our LTV (Lifetime Value), and expand our sales funnel. After that, we also started creating the order bump pack. What is this? I place four order

[06:05] bumps that are for a specific product. So, for example, 4 4 16 with four order bumps. And then the fifth order bump would be the package of receiving the

[06:17] four above plus one, two, or three bonus products. So, with this fifth order bump, we deliver all the orders from above. What's the difference? That's because we're increasing the ticket price for this order bump. Let's say the top four add up to

[06:30] 16. We start putting this pack at 9 to 12. So we'll have the sale of a product at 14 plus an order bump of 12. Therefore, we double our sales. And

[06:42] then take this test and comment below if you did. I'll tell you about this pack; it's almost always included in every sale. It greatly increases the conversion rate; people almost always buy it. So try this test

[06:54] 'll test it too. And if you like this type of content, please leave a like, because that like will indicate to me that you also enjoy this type of more technical, more informative content that provides relevant information

[07:06] videos about this, about my experiences, okay? So leave a don't miss any more videos like this. In addition to an order bump funnel, we also implement an upcel funnel. What is an upscel funnel, Alan? I have the

[07:18] five order bumps, and when the person buys, I appear doing an upcel on the thank you page, I offer another product that complements the product they already received. So, for example, let's say she bought a Canva kit for

[07:33] doctors, okay? For him to post on his Instagram. Yes, I can unlock it in the upsell; I can unlock a sticker pack for doctors, for example, for 9 or 8, okay? I don't do the Pcel, which would be all that setup where the person

[07:48] doesn't need to enter their card details, it's automatically purchased. I don't do this people clicking by mistake, but rather to stack new sales pages on top of that thank you page. Why not offer a free gift

[08:02] to a customer who has already purchased something, if they are still there? So think about it, think about the Alan, I already tested the brush, it didn't work. It always starts at $0.90, which is the minimum on Hotmart. It starts at R$90, the customer buys, you go up and

[08:17] feel your way until you see where it leads. We have offers here, and I'll tell you upfront that in the medical niche, it's great that we sell for 12 to 14 days. We have upsell offers that perform very well, and this automatically increases our

[08:30] our entire investment. So, to summarize, when we frustrated people saying that low-ticket models don't work anymore, that it's impossible to make money, while at the same time we have people who are making R$20,000,

[08:43] R$30,000, R$40,000 in a single day? Simply because these people understood LTV (Lifetime Value), they understood that they need to create a funnel and not just depend on automatically, these people are playing a more professional game, and

[08:58] information about PCEL, Order Bump, Order Bump packs, these people here are starting to fall behind. So Alan, are you saying that it doesn't work in Brazil anymore? It works. There are structures that are still functioning. If you put in

[09:12] good upsels, good order bumps, yes, it still works. But there's no denying that selling in the Latin American market today is much more profitable, because with a much stronger currency you receive payment in dollars and you don't necessarily pay more for

[09:24] it. You don't pay in dollars, you pay in reais, and the metrics kind of mentorship program where I mentor my students every day, and in this daily mentorship I have people selling in Latin America with a CPM of R$12, just as I have

[09:37] mentees in Brazil who also have a CPM of 12. It's extremely rare. It's extremely rare. this to prove to you that there's no difference. I have students there who pay 20, and here in Brazil they pay 20. There it costs 40, here in Brazil it costs 40. Ultimately, it will

[09:50] niche you're working in, and the auction competition you're participating in. So yes, the CPM doesn't change between selling here and selling there, but the average order value for them to buy a

[10:04] $14 or $ 19 product changes a lot. It's exactly as if they were buying a product here in Brazil for R$14 or R$19. But their purchasing power is much better than ours here in Brazil. So, in summary, if you're

[10:17] doing low-ticket ventures and weren't getting the return you expected, no, it's not over. I do n't see myself stopping selling low-ticket items anytime soon. We make a lot of money thousands of students who are also making money selling low-ticket items. I'll even

[10:30] leave you with a step-by-step guide, a training course for just R$9.90, teaching you how to make your first low-ticket dollar sales on Latam. I'll give you ads, and all the step-by-step lessons for just R$9.90 if you're

[10:43] interested, click the link in the description and take the training, enjoyed this video. Leave a like, leave a comment here, your I read all the comments and I answer every single one

[10:57] . Is it closed? We're in this together, and I'll see you in the next video. Hugs, see you in the next video. Hugs, everyone.