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Don't Start a Gaming Channel Until You Watch This Video / How to Get Subscribers and Promote Your Channel

0h 15m video Published Aug 13, 2023 Transcribed Jul 19, 2026 Е ЕГОР ФЕРМЕР / Американский Ютуб
Beginner 8 min read For: Aspiring gaming YouTubers, especially those targeting children's content, looking for practical growth strategies.
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AI Summary

The video provides a comprehensive guide for aspiring gaming YouTubers, debunking outdated strategies like simple Let's Plays and emphasizing the need for serialized content, audience focus, and a multi-format ecosystem. The creator shares personal experience and actionable steps to grow a gaming channel in 2023.

[00:02]
YouTube's Dominant Content

About 70% of YouTube content is children's content, making it a highly competitive but lucrative niche.

[01:11]
Let's Play Format is Outdated

Simple Let's Plays with a facecam no longer work; the format is oversaturated and ineffective.

[02:02]
Define Your Goal

Decide whether you want money, fame, views, or to promote your own game; this shapes your strategy.

[03:08]
Success Story: Noob vs Pro

The creator found success by creating a series (Noob vs Pro) within Minecraft, turning gameplay into a narrative.

[05:08]
Choose a Game with Views

Pick a game that you enjoy and that historically gets many views; combine passion with potential.

[06:05]
One Channel, One Game

Stick to one game per channel to build a loyal audience; avoid spreading yourself thin.

[06:33]
Analyze Competitors

Study top-performing videos in your game niche from the last six months and recreate successful formats.

[07:49]
Find Inspiration

Use resources like Minecraft Planet for mods/maps, or YouTube Topics to see trending content for any game.

[09:10]
Add Value Beyond Gameplay

Popular gaming content now integrates stories, characters, and series (e.g., '100 Days in Minecraft').

[10:05]
Create a Series

Treat videos like episodes: build intrigue, climax, and cliffhangers to encourage binge-watching.

[11:14]
Sandbox Games are Gold

Sandbox games (Minecraft, Roblox, GTA 5) allow endless content generation and have huge viewership.

[12:08]
Treat Children's Content as Business

Children are discerning viewers; approach the channel professionally with discipline and systematic planning.

[13:03]
Four Content Formats

Use Long videos, Shorts, streams, and community posts to create an ecosystem that engages the audience across formats.

Success on YouTube requires moving beyond simple gameplay recordings to creating serialized, story-driven content and leveraging multiple formats. Treating your channel as a business with discipline and audience focus is key to growth.

Clickbait Check

85% Legit

"Title promises essential advice before starting a gaming channel, and the video delivers actionable strategies, though it's more of a motivational guide than a strict checklist."

Mentioned in this Video

Tutorial Checklist

1 02:02 Define your goal: money, fame, views, or promoting your own game.
2 04:27 Choose a game you enjoy that also has high view potential (e.g., sandbox games).
3 06:05 Commit to one game per channel to build a focused audience.
4 06:33 Analyze competitors' top videos from the last six months and recreate successful formats.
5 07:49 Find content ideas using resources like Minecraft Planet or YouTube Topics.
6 09:10 Add value beyond gameplay: integrate stories, characters, and series (e.g., '100 Days in Minecraft').
7 13:03 Utilize four content formats: Long videos, Shorts, streams, and community posts to create an ecosystem.

Study Flashcards (8)

What percentage of YouTube content is children's content?

easy Click to reveal answer

About 70%.

00:02

Why is the simple Let's Play format no longer effective?

medium Click to reveal answer

It is oversaturated; everyone is doing it, so it no longer stands out.

01:11

What is the recommended approach to choosing a game for a YouTube channel?

medium Click to reveal answer

Choose a game you enjoy that also has high view potential historically.

05:08

What is the 'one channel, one game' rule?

easy Click to reveal answer

Stick to one game per channel to build a loyal audience; avoid spreading yourself thin.

06:05

How can you find content ideas for a specific game?

medium Click to reveal answer

Use resources like Minecraft Planet for mods/maps, or YouTube Topics to see trending content.

07:49

What makes gaming content popular according to the video?

hard Click to reveal answer

Integrating stories, characters, and series (e.g., '100 Days in Minecraft') rather than just gameplay.

09:10

What are the four content formats within one YouTube channel?

easy Click to reveal answer

Long videos, Shorts, streams, and community posts.

13:03

Why should you treat children's content as a business?

medium Click to reveal answer

Children are discerning viewers; a professional approach with discipline leads to results.

12:08

💡 Key Takeaways

💡

Let's Play is Dead

Declares the traditional Let's Play format ineffective, urging creators to innovate.

01:11
🔧

Noob vs Pro Success

Personal example of turning gameplay into a narrative series that gained traction.

03:08
⚖️

One Channel, One Game

Key strategic rule to avoid audience fragmentation and build a dedicated subscriber base.

06:05
🔧

Story-Driven Content

Highlights the shift from raw gameplay to serialized, character-driven content as a growth driver.

09:10
💡

Four-Format Ecosystem

Introduces a multi-format strategy (Longs, Shorts, streams, community) to maximize engagement.

13:03

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

Why 70% of YouTube is Kids Content

45s

High engagement from the surprising stat about children's content dominance and the promise of a different perspective on gaming channels.

▶ Play Clip

Why Let's Play Format is Dead

47s

Controversial claim that the classic Let's Play format no longer works, sparking debate among gamers and creators.

▶ Play Clip

One Channel, One Game Rule

50s

Actionable advice that challenges creators to niche down, highly shareable for those seeking growth strategies.

▶ Play Clip

How to Turn Games into Stories

50s

Educational insight on adding narrative to gameplay, appealing to creators wanting to stand out in a crowded niche.

▶ Play Clip

4 Formats for Gaming Channel Growth

50s

Controversial yet practical framework for leveraging Longs, Shorts, Streams, and Community to explode channel growth.

▶ Play Clip

[00:02] channel on YouTube. About 70% of all the content on YouTube is predominantly children's content. That is, there's a amount of traffic on disk for children's videos. Many guys who contact me say they want to

[00:18] start a gaming channel. I like playing CS:GO, Dota 2, I want to be a streamer, or film Minecraft. In short, today I'll answer the most common YouTube that I find myself in comments, direct messages, Instagram, and

[00:32] so on. However, most likely, these won't be the answers you want to hear. This will be a completely different perspective on this issue. I'll essentially give you a clear algorithm of what you need to do (points

[00:44] one, two, and three) to start your own gaming YouTube channel start your own gaming YouTube channel in 2023. Today, in the video, you'll learn how you can simultaneously run four different channels on one channel. Where to

[00:57] get ideas for content. Why Minecraft is the most competitive and difficult type of content on YouTube. How to build a business on children's channels. My name is Egor Farmer, let 's go first. What do we associate with children's content, gaming niches, and so on?

[01:11] This is a channel for purchased Let's Plays, all that stuff, when we put our webcam in the corner of the screen and play some game. However, now this whole thing where we just add our face to some gameplay or funny

[01:23] moment or something else doesn't work the way it worked before. That is, if you and I went to the Let's Play format in 2012. This would have been a complete disaster. This would have been a reprimand because only a very small number of people did this. Now,

[01:37] absolutely everyone is trying to get into it. I even had a consultation about this where the guy showed that he ran a channel for a year, made cool videos, Let's Play walkthroughs, hosted streams, and he really couldn't do anything. He just added his face,

[01:49] a picture, and did it. It was exactly like Kuplinov's, but it didn't work for him. Why? Because it doesn't work anymore. Guys, let's step over this stage, leave it behind in 2013. Let's Let's think about how we can build a strategy so

[02:02] that our YouTube channel about games starts bringing us money and views. What the hell is your goal? What do you want from YouTube? Do you want to make money or become a media personality or get views or promote maybe your own game,

[02:14] develop games, or just forget about all this and just stupidly sell advertising and goal? Maybe you even want this to become a full-time job for you, so that you go to this job 24/7, here at the computer, shoot a video and then

[02:29] sleep, relax, and so on. Write about it in the comments. Why do you need YouTube? Personally, I started with gaming content. In fact, I made videos about Minecraft because for me personally, it was my

[02:43] favorite game in this world. I'll explain why Minecraft is a sandbox. You can create anything in Minecraft. You can build any map, any mechanism, any thing, game, and so on, adapt it from some sphere of the Universe into this game. Because it's a

[02:56] sandbox, its possibilities are absolutely unlimited, so it was very inspiring. I built my maps. I was doing reviews on them and at some point I found a very interesting trend on American YouTube. Then I was doing it

[03:08] for a Russian-speaking audience and started bombing my channel with the format Well, against the pros, there was this theme where there are two characters, a noob and a pro, and they have I started filming for my channel, it really took off to such an extent that

[03:22] views. Today I wanted to decompose this story. Why did it work for me? For some reason, it was gaining views. How I turned my channel from just some Let's Play into full-fledged series within the framework of the game that I recorded.

[03:36] If you have your own channel. Are you just starting out on YouTube or do you already have experience and want to get feedback? Because you do this to avoid trivial mistakes in order to grow

[03:48] several times over the next year and start earning from YouTube. Come to my analysis. I give analysis every Saturday on my Telegram channel. In short, I'll leave the link in the description. Just go to the bot and subscribe to I'll send you a

[04:01] link to analyze, you'll go and take a look. First of all, there's a content part in this useful information and I also analyze the channels of people who come there. This attention is absolutely free. You understand,

[04:15] yes, come get an analysis, watch, get to know me and we'll build a connection. The link to the bot is in the description. Sign up. This is an awesome your YouTube channel. First, ask yourself

[04:27] what you want to do on your channel. That is, what kind of game will it be? What kind of content will it be? What are you generally interested in filming about games? What game do you spend the most time on? Maybe it's strategy games? Maybe it's a sandbox,

[04:40] maybe some story-driven games? Walkthroughs. You watch and like to watch all sorts of hooked on Skyrim videos. There are Skyrim. That is, in principle, what are you interested in, but in fact, this question

[04:53] sounds like this: what games get the most views on YouTube? That is, if We see a topic that unpacks, that flies in and at the same time we like it, this is the perfect combination. Now I'll explain why if we see potential in

[05:08] views, if we see historically that a topic has gained a lot of views, for example, like in the game beamg Drive, and we understand for ourselves that we basically If you are a boy, yes, okay, then in this case, you can combine what you

[05:23] like and what goes in and make from this result what girls play in principle, anything, but let's say, okay, the game Sims. The good old game Sims can also be used to make content. I can also fly in. Even though this is a very old, ancient

[05:37] and so on history, there are many similar topics. For example, in Roblox there are a bunch of different formats of simulators and so on, including those made for girls, you and bang out content on this topic. It doesn't matter, in short, the main thing is that all

[05:51] this is interesting for you. So that you get a kick out of it. And the most important thing is that there are views. The second is one channel, one game is gold, this is the rule, no need to spread yourself thin. and try to try everything under the sun on your channel, film one

[06:05] niche, then start making a second game, then delete Let's Play, then a 10-hour walkthrough, then completely forget about these walkthroughs, start making a minute-long [ __ ]. The fact is that if people subscribe to your channel, they want to

[06:18] see a certain type of content from you, they subscribe to you because they game that they play. They, therefore, please do not spread yourself too thin, make formats. The third point is to try to focus on your audience and

[06:33] understand what is most popular. For this, you need to conduct a content analysis of all your competitors. I understand that this may be too complicated for you now, Yes, a very simple, banal model is quite enough. Look at how many

[06:46] videos were viewed in the last six months for the game you are filming. If you see that there are videos with millions of views, 10 million views, and so on, this is a good sign. Try re-filming them. Try to do something similar

[06:58] based on what is currently popular with you, that is, the next six months before what was viewed, and this will allow you to organically gain your first views. Just organically gain your first views. Just understand, there is no magic in YouTube. There is no

[07:10] views at which your videos take off, become popular, and develop. You can take off with a small channel or a large one. A small channel may never develop, and a large one may die. There is no connection between

[07:23] this. Therefore, every time you radically change the channel format or niche, your old audience stops watching you and your channel rolls back. Don't forget about your regular audience and try to cultivate

[07:36] it, make content for it, and expand it. What videos to make first and where to get inspiration for video ideas. What content to make first and where to get inspiration for video ideas. For

[07:49] this, I personally use completely different resources. Besides the fact that I have a huge amount of experience, I am on Discord channels and periodically watch all sorts of photo-community cost and so on. For example, for the game Minecraft,

[08:02] there is the Minecraft Planet website and there you can constantly find new mods, new maps, and so on. That is, I can constantly stay up to date with everything. What is currently relevant is another way. Where can I get ideas? YouTube topic, that is, for

[08:15] each game there is a topic. Let's take GTA 5, type "GTA 5 topic" in the search. You will find this YouTube channel where all the currently playing videos are listed: streaming Shorts, regular Long videos, and so on. Everything that is

[08:30] currently playing is there, and again, you can get it from there day after day, that is, you don't need to search for it all manually, forget about it, you can just go to the topic in the topic and find useful content there for you,

[08:43] useful ideas, some new approaches, formats, tricks, and so on. We'll finalize want your videos to be popular, you need a good format, a cool format. If some Forsan or something similar, and you just film gameplay, this won't be

[08:58] popular. Therefore, if you take, install a camera, buy a steering wheel and record yourself driving cars with the steering wheel, it will be popular. Here's an example of two channels, watch on one channel. The gameplay on the Second Channel is already something

[09:10] more interesting and that's how it works. Let's play for Minecraft is complete [ __ ]. Understand that you need to move on, you need to think deeper, look at the root of this viewers besides simple banal gameplay recordings of the game? I can

[09:25] days or the completion of some challenges related to survival. That's exactly how it good old format of survival in hardcore. If anyone knows what it is, they made a completely new story. I'm surviving 100 days in Minecraft. They record it as a

[09:39] kind of blog diary and post it on YouTube and such videos get simply millions, tens of millions of views. What to do in the videos themselves? What to shoot? How to make content more interesting? How to make it

[09:52] competitive. Now I'll tell you that the overwhelming majority of popular bloggers in games now do not just make content at the level of recording gameplay; they integrate an entire story into it. That is, in fact, it's no longer just a game, it's a

[10:05] series. This is life, it's characters. This is You see, what am I talking about? I'm that if you want to make your video interesting and watchable, you need to focus on that. Think through the plot, think through the story, integrate

[10:20] and add characters. And how can you make the content itself more interesting? Well, the most obvious thing is to create intrigue at the beginning of the video, reveal it all in the climax, and make an ending. But in this way, so that our content becomes more serialized, so that

[10:33] people want to watch another episode. It also works great for children's content. If we add characters and voice them with change the voice tone in the emulator program, and so on, so that it is

[10:47] dynamically interesting. Plus, clip editing, various tricks, meme inserts, all this works and plays into our hands if we are making a children's channel. And the most ideal, the best thing I can advise you on is how beginners

[10:59] try to make sandboxes. There are a lot of them. Taps simulator, Airbs simulator, Farming simulator, a bunch of different simulators, Minecraft, GTA 5, Roblox. In short, a lot of things exist in this world that get a lot of views. In general, it seems to me

[11:14] most basic genres that exists. I have a feeling that fewer people play the game itself than watch Minecraft, you know, so just look for a game for yourself in which you could endlessly generate

[11:27] [ __ ] content, constantly and constantly churn out videos. I have Alice involved there, we research topics, set goals and plan a content plan. Many game bloggers don’t take their channels seriously at all because,

[11:42] like, well, kids are kids. They swallow everything so much, like, I can record anything there, add some Spider-Man, add some spider-management, popularity, now I’ll somewhere, something I saw there, heard some trend, some joke, now I’ll film

[11:55] something there and throw it up and somehow it will develop. This is a mistake YouTube as a business. They do not understand that children are people too. They understand what is happening in the video, but they understand it at their own level, they also have their own

[12:08] needs and requests, and they even Probably more radical mainly than adults only because they watch even more content than adults, the content is more dynamic than in adult topics. Therefore, this whole story about creating

[12:20] children's content is a very complex thing. If you approach your children's channel as a business, you will have results. This is what I wanted to convey to you today. How to quickly grow on children's content on YouTube. I understand perfectly well that

[12:34] YouTube requires just banal discipline, schedule, systematicity of everything else, but listen to me. I will now be as frank and as honest with you as possible. As soon as you understand how YouTube works and in what format and

[12:48] in what topic to make content, you will very quickly be able to fly into recommendations, gain a foothold, bring the channel to coin and start earning with fur coats, and here are a few tips or several directions in which you

[13:03] can develop. In fact, on YouTube there are four content formats within one channel. On the one hand, there is Long video, on the other hand, there are Shorts, on the third hand, there are streams from the fourth hand, this is a community, and in fact,

[13:17] when you run your gaming channel, you can bomb content for each of these formats. For each From these platforms, and they are all within your channel, just imagine YouTube has gained such a level now. Here's an

[13:29] example of a channel on beamng.drive. He shoots shorts. He shoots regular videos, but his problem is that regular videos don't do well because they don't really relate to the content he makes in shorts. But imagine if you made content in shorts that

[13:41] long videos, then firstly, they would click through, you would earn much more money. And you also have to manage a community, publish some content there, polls, and so on. Here's an example question, and at the same time, everyone also has to conduct broadcasts,

[13:54] how cool and quickly you will grow. What I'm getting at is that you don't need to build a content ecosystem within your channel, that is, not just a farm, an ecosystem. Nizhny Novgorod Farmer. We make a content farmer for the channel's company. Let's say you're filming

[14:11] Roblox well. In shorts, you make different facts, cuts, and so on, or videos, you show how you complete maps on streams. You communicate with subscribers, try to do something with them, create some kind of interactive activity,

[14:23] go through a map with them, and so on, and within the framework of community posts, you attach various surveys to simply provide interaction, throw links to new videos, and so on, just so that you have different formats of a

[14:36] content unit and the audience is constantly and endlessly involved in you. video I made today. I think that it will help a lot of people because really, most people on YouTube who come to me want to make

[14:50] simple children's content, and in fact, children's content itself is the best thing that film walkthroughs of games, you don't need to go somewhere in the forest, rent a location, filming equipment, these lights, set up all this, you do everything

[15:03] on the computer, you understand, on the computer, and if you still like it, if you enjoy just playing on the computer, if you really spend so on. If you like it, then why would you on this topic? Why not make

[15:18] play computer games for free if you can come and tear it up? If you can come and start recording it all, do it properly, structure it, and so on. And to figure it all out, I'll remind you again that I have analysis sessions every Saturday. You

[15:32] can sign up for them using the link in the description in my Telegram Bot. This was description in my Telegram Bot. This was Yegor Farmer. Watch this video. Bye everyone.

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