Dude Perfect: The Truth Behind Their Success (Genius Strategy)

[00:02] dude perfect [Music] stuntman backyard stunt man i don't think any other youtube channel does viral videos quite like dude perfect they've gone

[00:17] trick shots in their backyard to one of the biggest channels in the world right now they average an insane 48 million views per video even after a decade of making content every single upload hits trending

[00:31] the real question is how what are they doing that 99 of youtubers don't now some people might just call it luck but these guys are way smarter than that to grow their channel each of their videos follows a formula

[00:47] to guarantee viral success and in this video we are going to get to so if you want to grow your own channel get out your notebook and get ready for a dude perfect youtube masterclass dude perfect story

[01:00] on youtube has a pretty special start when they first uploaded this video in expect trick

[01:12] shots for the world to see three days later it had picked up momentum and hit 100 000 views not bad for your first ever video the thing is this wasn't just a once off these five friends had stumbled across

[01:25] millionaires in fact pretty much ever since that first video do perfect have been in a league of their own when it comes to just listen to this stat in total they have 21 videos with over 100 million

[01:38] if you compare this to the likes of pewdiepie and mr beast it's pretty big their most viewed video ever has a whopping 347 million views if we gave this an estimated cpm of two

[01:53] dollars that's seven hundred thousand dollars in ad revenue in the future they could make that much with one video now we can't all do these numbers but we sure as hell can learn from the secrets

[02:06] that make it all possible i've researched do perfect's channel for the three main factors behind their vital success let's figure this out so when dude perfect first launched their channel i

[02:19] but after reading a bit more about these guys maybe they actually did now youtube was still in its infancy stage in 2009 but the world had already got a taste for viral videos which brings us on to factor number one

[02:32] dude perfect to build their channel around a high growth niche something that no one else at the time did there are certain forms of content that whether it be funny cat videos new dance

[02:44] the concept of trick shotting can actually be placed in that category too one of the most viewed videos on youtube in 2005 was ronaldinho's crossbar the year dude perfect uploaded their first video a compilation of nfl trick

[02:57] shots was sweeping the internet this was dude perfect's proof of concept they saw an opportunity to jump on this trend and provide something even better trick shotting videos have high view velocity what i mean by this is when

[03:09] off they gain views extremely quickly compared to normal videos which grow over a longer period of time so what actually makes a viral video and advantage well it boils down to three main

[03:22] as an example the first ingredient that nearly all emotion this could be awe anger entertainment all of dude perfect's videos generate positive emotion from the viewer

[03:37] in my case it's mainly in disbelief at how these shots are even possible click engage and share speaking of this it needs to be highly shareable content dude perfect's videos have always had universal appeal

[03:50] your little brother and both would enjoy them social media this video got when you think about it youtube's recommended system is sharing too if you can create good content it does

[04:03] the third ingredient is having super clickable metadata aka titles and thumbnails i've talked before about how ctr is so important to basically the percentage of people who click on a video when they are shown it

[04:17] for a viral video do perfect titles are always short and easy to understand this immediately grabs attention their magic happens they often show the trick shot just

[04:30] before it's hit so as a viewer you want to click to see the result there's also that element of disbelief could this actually be real much any other dude perfect upload from the start until now

[04:43] it still matches these traits right now the top 10 most viewed trick shot videos on youtube are all from dude perfect it's the same strategy mr beast has used find a viral video concept like giving away money and build your entire

[04:56] while there might be more competition these days new high growth niches are the first people to jump on among us for example are doing pretty well right now but this is still only half of the equation you could position yourself in

[05:10] thumbnails but if you don't deliver in the actual video it won't work which takes us on to factor number two the dude perfect formula long viewers stay on a video the average view duration and retention

[05:25] are two of the best metrics to tell youtube a video is worth promoting a normal retention chart looks something like this the video loses a lot of then there's a gradual fall off until another sharp drop at the

[05:37] end this makes sense in theory a lot of people click on a video and if they're elsewhere but dude perfect have found a way to video let's break this down by watching this

[05:51] video together [Applause] so i'm going to pause this already because something very obvious but very important has already happened do perfect have delivered the kick right

[06:05] the kick is a term used to describe when a video delivers on the title and i first heard about this through the youtube consultant matt guelin and it actually makes so much sense every time you give the viewer a kick

[06:18] it's like giving them a hit of dopamine they're getting what they came for and let's keep count of the number of kicks let's keep count of the number of kicks in the first 30 seconds alone

[06:49] you know what you're doing [Music] already delivered on their titan and thumbnail 15 times what happens next is also interesting hey corey got that pizza man

[07:05] hey corey got that pizza man sure do you know what to do now nearly every dude perfect video has them once every 30 to 60 seconds it goes and then climaxes as the shot is hit this breaks up the flow of minikicks and

[07:21] big one if you go through any due perfect video even if it's not a trick shot compilation also a special mention to how good do perfix music is this helps to carry the video

[07:34] if you're looking for good copyright free music i've linked a free trial to another really important thing i want to point out is how dude perfect slow down naturally you can't keep this pace up

[07:48] forever but at the same time you don't want all your videos to be just 2 in the last quarter of do perfect uploads they start increasing the time and often adding bloopers and other personal moments

[08:00] this is intentional the first half of the video captures the viewer's and then they can introduce more of themselves over time also the pounded catchphrase and by putting it at the very end people

[08:13] video early this is something all youtubers can kicks from the first second do perfect have your attention and they don't lose it which means youtube will push their

[08:26] videos to huge audiences so this is the technical side of things but there's still one more piece missing plenty of channels blow up on youtube and then fade away just as quickly what is different about dude perfect

[08:39] their go big strategy and if you stick around i'll tell you how i learned about this directly from a member of dude perfect of the most important youtube channels of all time

[08:52] youtube channels ever to release their own products outside of merch with their mobile app they've also led the way for brand deals showing billion dollar companies just how valuable a youtube audience is

[09:05] been to the highest standard anywhere on the internet each of them followed the go big mantra from day one they were committed to scale things as far as they could whatever seemed impossible that's where

[09:17] so why am i so sure that this is the key philosophy behind their success while it's actually the name of an audiobook i listened to with today's and that audiobook was written and narrated by one of the founding members

[09:30] corey cotton himself i think one of the best ways to learn about growing a who have been there and done it gobig is a bit of a hidden gem it's a perfect blueprints that turned youtube videos into a million dollar business

[09:46] substitute just 10 of the time you listen to music with audio books the positive change on your life will actually shock you recommendations my whole business model on youtube was built around super fans

[09:59] by pat flynn i'd also check out youtube secrets i doing chores around the house which is the beautiful thing about audible you can turn any boring task into a learning opportunity

[10:13] audiobooks or thousands of other options for free with a 30-day audible.com paddy or text paddy to 500-500 content i make and hey you get a free audiobook too

[10:29] video and thank you for watching youtube's algorithm thinks you'll like this video here so click it and let's see if they're right