Ecommerce SEO: The Top 4 Factors to Drive Traffic to Your Online Store

[00:00] Specifically, you're gonna see the four most influential your online store to the top of Google. recently used to dramatically increase

[00:15] I'm Brian Dean, the founder of Backlinko, high rankings and more traffic. more traffic and customers to your ecommerce site,

[00:28] (techno music) recently decided to launch his first ecommerce site,

[00:40] the camping and survival gear store, TopSpecUS.com. Darren was a new player in a super-competitive industry. a bunch of product pages and hope for the best.

[00:55] But Darren knew that ecommerce SEO So he focused on the four ranking factors to his most important product and category pages

[01:10] increased across the board, sometimes as much as 259%. four ranking factors work, it's time for me Okay, let's kick things off with

[01:25] ecommerce SEO ranking factor number one, Domain Authority. the quantity and quality of the backlinks pointing to your site is Google's top ranking factor.

[01:37] The question is, how can you get someone to link to your site if it's made up of 100% product and category pages? sites that have valuable content.

[01:53] building white hat backlinks. can publish awesome content. overall domain authority, which will help your product

[02:08] In fact, ecommerce giants like Amazon very rarely Instead, they rank based on their sitewide link authority.

[02:21] he created a high-value round-up post And because this post attracted quality backlinks,

[02:33] which boosted the rankings of one of his important category pages, Heavy Duty Bags, by 259%. your ecommerce site's overall Domain Authority.

[02:49] the rankings of your product and category pages. product page optimization. a good chunk of your search engine traffic

[03:03] 100% of your conversions come from your product pages. to your product pages, the more money you'll make.

[03:15] your product pages for SEO? First, add modifiers to your product page title tags. in your title tag, but don't stop there.

[03:30] can help you rank for dozens of long tail searches. your product page is noise cancelling headphones.

[03:42] noise cancelling headphones at Headphones R' Us.com, when searching for that keyword. when searching for products in Google.

[03:57] The words best and cheap are title tag modifiers for long tail searches that contain those words.

[04:09] I see very few people optimizing their title tags After all, Google has stated that And even if they didn't use CTR,

[04:24] your title tag with CTR in mind. which means more traffic which means more sales. by adding these magnet words to

[04:39] your product and category page title tags. Now it's time for on-page tip number three, on your most important product pages.

[04:53] tends to rank better in Google. The fact is this, Google wants to understand when you provide lots of content to Google,

[05:08] Plus, when you publish long content, your customers can help So it can increase conversions too. to write 1000 words of content

[05:21] That said, I highly recommend writing for your 10 most important product pages. for a Kitchen Art mixer boasts 2,109 words.

[05:36] which is to include your target keyword three to five times. with keyword density or keyword stuffing.

[05:48] so Google understands what your page is all about. For example, if your target keyword was 6 Quart Crockpot, in your product description at least three times.

[06:03] which is your website architecture. are organized and arranged, But it's twice as important for ecommerce websites.

[06:18] pages than your average blog or local pizza shop website. that your site architecture makes it easy for

[06:30] the most important pages on your site. of ecommerce site architecture. Keep every page three or fewer clicks from your home page.

[06:43] What's wrong with this picture? Most ecommerce sites tend to get the most links And when you have a deep site architecture,

[06:58] it reaches your product and category pages. to reach the first product page. than three clicks from your home page.

[07:12] For example, let's say that you wanna You'd head to the site's home page and click the dog link. And you've have a list of products in that subcategory.

[07:28] And Google can easily find and index Now it's time for our last Google I recently teamed up with a bunch of

[07:41] search engine ranking factor study ever. In total, we analyzed a million Google search results. to rank better than long URLs.

[07:55] sells organic bird food. would rank better than URL number two. go back and change your long URLs to shorter ones.

[08:10] Instead, set up your URL structure so all of your new product and category pages have short URLs. my YouTube channel right now.

[08:24] Also, if you want exclusive SEO techniques head over to backlinko.com and sign up for the newsletter. Which of the techniques from this video

[08:39] or maybe you wanna start using shorter URLs. This teaches you also...I'm having last video syndrome.

[08:51] If you wanna learn...blah, blah, blah, kinda thing. Next to...it's hard to fake it.