Shorts Will NOT Destroy Your Channel (Myth Busted)
42sDebunks a common fear among creators, providing relief and clarity.
▶ Play Clip"Delivers solid, actionable advice on Shorts monetization, but 'SECRET' is overhyped — most tips are common knowledge in the niche."
This interview with YouTube expert Iván Marquina covers strategies for growing and monetizing YouTube channels, with a focus on Shorts. He shares insights on niche research, faceless content, AI usage, and the importance of quantity over quality. Iván also discusses RPM differences across countries, managing multiple channels, and dealing with ego in content creation.
Iván started making money from YouTube Shorts at age 17, earning over €1,000 per month. He recommends beginners focus on Shorts to gain traction quickly.
The most important factor is keeping viewers for the first few seconds. If a video retains more than 80% of viewers, it is likely to go viral.
Iván states it's a myth that posting Shorts harms long-form content. YouTube treats Shorts and long videos separately, and Shorts can actually drive traffic to long videos.
Iván uses Playboard to find channels that have grown from zero in the last 28 days. He identifies trending formats and replicates them in other languages, often without knowing the language himself.
Most of Iván's channels are faceless. He uses AI for background images and voiceovers but emphasizes that fully AI-generated content (e.g., prompting 'make a video of Sonic') gets demonetized. Adding human editing is key.
Uploading poorly adapted long clips as Shorts is a common mistake. Instead, create content specifically for Shorts, or make a summary short that promotes a long video.
Shorts monetize based on a pool of ads between swipes. The length (15 seconds vs. 3 minutes) does not affect RPM; only language does. English and Danish have higher RPM (up to $0.40), while Indian and Turkish are low.
Iván advises publishing 20 shorts a day rather than one well-made per week. Spamming content with a minimum quality level is rewarded by the platform.
Top paying countries: Danish ($0.40+), Korean, German, Japanese (~$0.20). Then French, Polish, Romanian (~$0.10). Spanish and Portuguese are lower, and Indian is below $0.01.
Iván had success with Facebook Reels, earning up to $2,000 per day, but the RPM dropped from $0.12 to $0.01 in early 2024. He notes Facebook is less strict about content quality.
Big creators often have ego issues and resist changing their format. Those who listen and adapt, like León Picarón, see massive growth (e.g., from 8M to 10M subscribers in 3 months).
1) Upload content en masse; 2) Be obsessed and disciplined; 3) Constantly research new niches and formats because trends change every 4 months.
Iván emphasizes that success on YouTube Shorts requires a focus on quantity, niche research, and adapting to changing trends. While the strategies are straightforward, discipline and continuous learning are essential for monetization.
What is the key factor for a Short to go viral?
Retaining more than 80% of viewers in the first few seconds.
03:27
Does posting Shorts harm long-form YouTube channels?
No, it's a myth. YouTube treats Shorts and long videos separately, and Shorts can drive traffic to long videos.
04:21
What tool does Iván use for niche research?
Playboard, to find channels that grew from zero in the last 28 days.
05:43
Why does Iván create faceless content?
His goal is to make money, not become famous. Faceless content allows him to scale without personal exposure.
11:49
What is the recommended posting frequency for Shorts?
Quantity over quality: 20 shorts a day is better than one well-made per week.
21:39
Which countries have the highest RPM for Shorts?
Denmark ($0.40+), Korea, Germany, Japan (~$0.20).
26:33
How does Iván change a channel's language or niche?
He simply changes the language in settings and uploads content in the new language; no VPN needed. YouTube adapts the audience.
27:42
What is the main problem with big creators according to Iván?
Ego. They resist changing their format even when advised, which hinders growth.
33:35
Retention is Key
The 80% retention rule is a clear, actionable metric for Shorts success.
03:27Shorts Myth Busted
Corrects a common misconception that Shorts hurt long-form channels.
04:21Quantity Over Quality
Challenges traditional content creation wisdom with a data-driven approach.
21:39RPM Disparity by Country
Highlights the importance of targeting high-RPM countries for better monetization.
26:33Ego Hinders Growth
A psychological insight into why even successful creators can stall.
33:35[00:02] Basically, you start publishing content and suddenly the videos start going viral, and that's where you start monetizing because with monetize anything. How many channels do you currently have, Ivan? I'll be
[00:14] bro. Yes, yes, I have an incredible collection there [laughs] total. What countries are they from? uh, Korean, French and Romanian. Is that because the RPM is higher? It's
[00:26] because there isn't much competition and the RPM is pretty average, about 9 cents or something like that channel. Is this true? That's a complete myth. Ultimately, YouTube is interested in you publishing long, direct short videos, and there are no penalties for each
[00:41] other. People have fallen for an incredible hoax. As such, YouTube is not demonetizing for use. We mentioned Facebook a moment ago. you get started? What did you do? What did you learn from that platform?
[00:53] Facebook and it monetized a ton. I had a website that was generating $0,000 a day. Yes, yes, yes. another episode. We are here in Andorran lands. We are still in Andorra
[01:08] . We're still on tour recording episodes and today I have a guest who blew my mind as soon as I walked into his house. Seriously, what it seconds. Ivan, it was a pleasure to come.
[01:20] Thank you so much for accepting that invitation. The truth is, brother, I do have an huh. Yes, yes, I have about 15 plates in total. She has it just like me. I came to Andorra with more cameras than clothes, and you have more license
[01:34] It's incredible, bro. What's the biggest project you have out of all The biggest project, I'd say, is one of the two big gold plaques in the Well, it used to be about Minecraft, but there it is alongside the rest
[01:49] Minecraft plaques. That's how I started that channel and my first noticeable because it's one of the big ones. I move around a bit so you can see that there are new size, and the two large gold ones. How do you actually make money with
[02:03] Basically, you start publishing content and suddenly the videos start going viral, and that's where you start monetizing because with monetize anything. Look, in Latin America, as I mentioned a while before we started
[02:17] only work on long-form content, right? Long content is what I've even said it myself, that is, if they want to make money, they should focus more on opposite, you only do YouTube shows. I always go full Conorts because I
[02:32] started generating my first €1000 a month a few years ago with Sorts and I decided to stick to this path. And how do you start, I mean, in your whole content creator? Because you're a great content creator, how do you get started? So, what's it like
[02:45] when you first go to YouTube? Basically, I started when I was about 12 years old and I just started uploading the typical Minecraft gameplays, uh, Fortnite, I don't know if it was already out or a few years later, but basically just
[02:59] playing games as a kid and then from when I was 17 years old is when I €1,000 with YouTube Shorts. Over €1,000 with YouTube Shorts. huh, for many people with just YouTube shorts. What's the secret behind
[03:13] these short videos that makes them truly monetizable? It's the duration editing, what is basically the most important thing in YouTube which is what people stay for in the first few seconds, which is basically what
[03:27] stay on the video and if you manage to have videos with more than 80% luck they will go viral, which is to say that 80% of people have stayed. To grow Long video can also be implemented. It can also be implemented. In fact, it's
[03:40] ideal because I work with people who publish YouTube Shorts and redirect a How does that work? Basically, YouTube Shorts has a tool called related shorts where you can put a link within a short that
[03:52] key is at the end of the F sort, for example, if you like something within the same theme, click here. Even if the video has a million views, it Ah, of course. Yes. You send videos through short. Correct. Yes. And that's where you
[04:06] people who have started to dedicate long graphs to redirecting from deaf. a lot on YouTube: "Don't post short videos because they'll destroy your channel." I've heard so many content creators say, 'Don't upload shorts, don't
[04:21] channel.' Is this true? That's a complete myth. Ultimately, YouTube is interested in you publishing long, direct short videos, and there are no penalties for each trusting you more. I told you so, I told you so. I was 100%
[04:35] well, I upload long videos and my shorts, while they aren't the most viral being niche, I talk a lot about monetization, no, it's not very difficult, no, rather I think that my videos work more because of SEO than because of the
[04:48] shorts haven't destroyed my channel, I mean, in fact, for example, one of the clients I was million subscribers, has a lot of viral shorts, averaging about
[05:01] all. 100,000 in the long run, with the shorts and in one channel the audiences are mixed, the traffic is mixed. Is this real? It does people subscribe to Sorts and then you release a long video, YouTube won't even
[05:15] end, it's a separate public area. Sure, because I've also seen the short videos are used to seeing n't watch it all, right? In the end, yes, right? For example,
[05:29] people who see and subscribe to Sorts are very likely to not even interests. But if it's someone who consumes a lot of long content, it will also show them your long ones. What is the strategy behind a channel, for
[05:43] grown, what is the strategy? How do you plan it? How do you choose it? Basically, what I do is first conduct niche research. I see that's the best thing to do. Once that's done, I pull the format and from there it's just a matter of
[05:56] spamming content. In fact, most of my posts are published to spam, that is, you just go there and post. to publish everything Sure, I do that a lot with Facebook, for example, right? I call it the
[06:08] for example, an interview, you clip the whole thing and bombard Facebook, right? Because I'm uploading a lot of clips, that's why it's the same on YouTube Sorts. Yes, it can penalize you more if you upload 70 in one day, and on Facebook maybe not so much,
[06:22] accept 50. [laughs] But yes, in the end it doesn't affect it that much. How many do you post approximately per day? One across all my channels, maybe 50-60 videos daily, and 10 per channel, and
[06:35] yes, something like that, about five or six channels. Tell me about this production of the You edit them all completely. No, I've delegated everything. I have a different channels. Each one has three or four channels. Well, no, one carries
[06:49] or four channels. Well, no, one carries two, well, more or less something like that, right? I do basically, I showed them how to create the content, how to edit it, I gave them access to the editor so they could publish it, and in the end I just check if they've
[07:03] having really bad metrics, and the income at the end of the month. three people, each of whom manages your channels. people? How did you get to them? It was quite complicated because I've
[07:16] tried people who might disappear after a short time, but you yes, I give them the channel and suddenly they don't upload content for four or five days and I kick them out and nothing, in the end you keep trying people until several have worked out
[07:28] Clear. In other words, your indicator with them is that they publish every day. Yes, that's , right? They don't have that objective, but they charge a percentage, so it's in their best interest for the channel to do well.
[07:40] Clear. Correct. And if they go three days immediately. Clear. In that sense, it is very similar to what Facebook, that is, we monetize the page and put a person in charge of creating that
[07:53] content, we monetize it and give a percentage or commissions. And do you consider this the best way because otherwise, if you pay them a fixed amount, I work with people who get paid a certain amount per sort and by the 10th or 20th sort they do terribly and don't care about anything.
[08:08] pay them for the video, they know they're going to get paid anyway, and incentive at the end. Completely. How many channels do you currently have, Ivan? Currently I'll have about five or six active ones, and in
[08:23] total I'll have, well, created ones that have the same number of subscribers, I don't know, 10,000, 20,000, 50,000, maybe one with 100,000, I'll have about 15 or so, 15 very good channels, and then of the really good ones, about five or six, they're already
[08:36] ? No, not by the million, but if they generate at least €500 a month, € channels should make money. A, let's talk about the niche. I think a lot of niche, the niche, but honestly I think that's kind of the most important thing about
[08:51] . How do you conduct to make your selection? To research niches I use a platform called Playboard, if I remember correctly, where you basically go in and they filter by
[09:04] channels that have grown from zero in the last 28 days in X Country and then you start seeing channels and you say, "Wow, this is interesting." You go in and see something that nobody else is doing and you replicate it in another language. So, for example, a
[09:17] channel, I don't know, from India, you translate it into English. Just translate it as is, right? Because if you don't get bombarded with strikes, but you do create a similar format, you can also bring out your Yes of course. You're looking for a format, uh, for example, I don't know, from Japan, then you
[09:31] make that format now, perhaps a similar short format, but with your own mean? Hey, not with your face or your image. In the end, you're all Faceless content, but for example, if it's an animation with puppets or something like that, then
[09:47] language. They are already AI channels. So, most or some of it is used, but not mainly for the voices, especially since I We talked about that E issue. Lately, YouTube has been cracking down on
[10:01] a lot of people in general. I think that of all the all seemed to have this hype about automated channels, which, well, I'm a little bothered by because they're not 100% automated, in the end you
[10:13] like the computer does the work for you; it 's not 100% automated. What do you People have fallen for an incredible hoax. As such, YouTube is not demonetizing for use. What they demonetize is for inauthentic content, which is
[10:28] video with AI or having a very repetitive format. For example, do you know the Yes, I've seen them. Yes. Well, that format, for example, is repetitive content with text in front, automatic subtitles, and a
[10:42] satisfactory background. And then a video, for example, uh, tell BO3, "Generate a video of Sonic eating a cake and upload it, that demonetizes it." But if you use, for example, Sonic clips and create your own story in the background, it
[10:54] doesn't demonetize. How do you best protect your YouTube channels currently so they don't come to get shut down? Yes, basically what I do is terms. If, for example, YouTube demonetizes content for repetitive or
[11:07] inauthentic content, I make sure that it is not repetitive or inauthentic content. I do it and are doing well, because if they continue and do it, it's because they're monetizing it. I've seen a video from, I don't know, creator x, transcribe it,
[11:20] modify the script, do it with voiceover, and then just keep adding stock footage. This is good, that's bad, that can get you a strike, but if you know how to have two channels out of all the ones I have, where this thing of translating
[11:34] content from one language to another monetizes great, but hey, they give strikes from time to counter-monetize because otherwise they'll take down your channel in no time. Of course, that question is more for Ivan and it's for him in person. Why do you create so much content like Faceless,
[11:49] but not any of your own? What is the strategy behind all of this? Basically the strategy is, although I don't know, monetize it by 50, 100% or on the street because I don't want to be famous.
[12:02] Of course, my ultimate goal with social media known. Of course, you're probably making yourself very well known, huh? Yes, with the personal brand, [laughs] but well, in the end it's inevitable. If I want to
[12:14] , but if I start doing entertainment, having people see my face with 50 million views, it's not in my best interest. Clear. How do you manage so many channels? You grant access, you have someone
[12:26] that work? Basically, it's not very mysterious either. I have to give them editor permission on the channel, I've explained to them what they have to do and from Yes, other videos might sound familiar. Yes, yes, I'm basically pretty
[12:41] 100% carefree. Yes. Let's see if they've messed up or if email. But yes, I don't usually worry What is the most common problem you detect in channels when publishing
[12:56] shorts? Not paying attention to what you post or taking out, for example, a long clipstone that is not prepared for sorting, for example. This format would work great in a reel if it's cropped, but a Minecraft gameplay video won't work if you make cuts.
[13:09] those viral clips to upload as shorts? Basically, for example, in your case, in this format it would be, you ask me a question, I answer, and you cut out the filler parts so that it can go viral, so that it's an eye-catching question.
[13:23] And then, as such, in practically every niche, cutting back is usually a bad idea. Maybe one will go viral, but it's unlikely. His thing is creating content made entirely for that purpose. Even a really good thing is to
[13:36] make a short video that's like a summary of the long video explaining what it's about, so that it does n't look like it's promoting the long video, and then include the short video at the end Ivan, what kind of work do you do for all that? Being immersed in YouTube or
[13:48] learning about your channels daily? M, about an hour a day. talking to the editors, making sure they don't mess things up, and little else. yes. and look for new topics, investigate niches, but yes, really very little
[14:03] How old are you? 19 years old. Which one do you think is the most valuable of all? The most valuable one would be one of the silver ones I have somewhere behind me, which was my
[14:16] The big one, right? The big ones. Yes, from that plate that says IV1N, which was It was your first channel. What was that channel about? I used to make Minecraft and Fortnite shorts before the channel started generating income for me. I didn't get paid for that one
[14:31] , but I know I got 300k subs which is quite a lot, I mean, on a sentimental level it's . Yes, on a sentimental level it's the one that matters the most. Incredible. If you could say something to content creators who are frustrated today because they upload and upload and
[14:44] would you say to them? Where should they be looking now? I think what they should do is focus on growing their YouTube short videos mainly because with long videos it takes them a week to make a well-produced long video , it's not for them, and they should gain
[14:58] create viral videos and then be able to redirect towards long videos. In the end, it took me with social media. Once I started making good living. In other words, you were already publishing a lot, but you weren't
[15:11] Correct. In the end, I even got three or four channels with 100,000 subscribers without monetizing them, which was before YouTube started paying for 2023. I imagine that at the beginning you're kind of
[15:24] Yes, basically I was trying everything because I knew that I absolutely had to make a other words, you had always wanted it. Yes, I knew that if I studied, and went to a normal job, I was going to live a bitter life. I mean, I'm going to focus, I'm going to become
[15:38] I knew people who were alive, I mean, it's possible. And I did it. important. Yes, mindset is the most important thing, and discipline. Yes, that's what I always tell my
[15:51] community, right? The mindset, the mindset. Get your minds in the long term, right? In other words, don't expect to have a million subscribers in just one week. videos and say, "What a load of crap, this isn't working." And they leave it. [laughs] Would
[16:04] making the decision or wants to make the decision to quit their job a good decision? It's a horrible idea because so many people do it, yes. Until you're monetizing and understand how it works, don't do it.
[16:18] because I, for example, if I had left my studies before understanding how YouTube worked, I could have turned out either as well as I have or very badly and had to go back to school people who have gotten a job that has been hard-won, whose lives depend on it
[16:33] a specific time for them to work, because I'm always sure they're going to the shorts?" I don't care what time I post, but completely the same. For example, they can publish one at 4 pm, another at
[16:46] or later. Yes, because there are people staying up late, watching. I, for example, have published shorts that might have done started to be recommended after six months, so it remains completely the same.
[17:00] you publish and at that moment they don't work, but that's okay. Correct. On YouTube, you can do it anytime, it doesn't matter . Or that your whole channel goes wrong crashes and all the videos crash at the same time. What makes a YouTube
[17:15] short monetized? Is it the video's length, the amount of makes a short video more profitable? Basically, firstly, the shorts four sorts that are swiped on the fit, an ad appears, and that 50% that doesn't
[17:30] creator, from top to bottom. Uh, that 50% is divided among the four who leave . Each one would be 25% of that 50%. Unless the channel is not monetized, in which case
[17:45] works; it doesn't matter if the sort lasts 15 seconds or 3 minutes, it will monetize the same amount. The only difference is the language. What would you say? What does example, a streamer, do if it doesn't work on YouTube because there are many
[17:59] who just grab and upload the entire stream, right? Either that doesn't work or they're . What is a streamer doing wrong that they should correct on YouTube? The main problem with streamers is that they mostly upload
[18:12] doing all the time, instead of focusing on something else. For example, don't example, if your main theme in the streams is, uh, I don't know, Minecraft, you only upload Minecraft videos, take the best clips you can
[18:26] and edit them all, not just the clips as is , at least add automatic subtitles. I 've noticed that you do a lot of content, for example, about video games, or you make content where absolutely no one appears in 100% Faceless. Would you say that
[18:40] on YouTube? Hmm, I'd say about 5 years until she can do it at the same level as before, while she'll keep going. From content with a face, otherwise people won't trust you. Of course, if there's no fool
[18:54] well, in the end, in children's content, it might be true because children don't care about anything. The worst content I make is the kind that kids end up consuming. [laughter] [suppressed scream] I mean, with lots of
[19:07] Yes. Brain Road. Brain Road. Yes, yes, yes. Monetize that niche effectively. Monetizes exactly the same way as its economics. In the end, he pays the same. That's because there are many people who say, "Well, wild animal shorts
[19:23] right?" Nothing, for example, can vary by a penny up or down. It's irrelevant. The difference is a micro cent, it's not that noticeable. So, what are the top spots or how would you rank
[19:36] the niches with the greatest impact? So, if you want quick results, you could kind of start with that, boom. Hmm, I'd say completely garbage content, like Italian Brainroads, stuff like that , stuff that's addictive and
[19:51] Sure, yes. So, you're not interested in appearing these guys, right? Of course, it doesn't matter if you do the worst thing you can dead," there will still be people who consume it. Already.
[20:03] available. Updated Facebook and YouTube courses with over 50 classes and live sessions every Monday to review your projects, channels, and largest monetization community in Latin America. Link in the description.
[20:18] , Ivan, do you have AI implemented or do you use it to observe? Uh, mainly for generating background images or video, and then levels for the voices, okay? So, it's more about visual creation
[20:31] Regarding the content, it is correct. Yes. Why not use it in Because if you make the content completely AI-powered, just like I said before, for example, telling the AI, "Make me a video of Sony
[20:45] a villain appears and asks for likes." YouTube notices that and demonetizes it. make your cuts, add your audio, that's monetized. Clear. Yes, because I 've seen that quite a lot too, that many people just ask Chat GPT or Cloud for the script
[20:59] just ask Chat GPT or Cloud for the script , put it in the levels, and then edit everything and that's it. There, artificial intelligence has been forced. example, what would be monetizable is if a single one did everything for you. For
[21:13] visuals, everything. Yes, yes. No. And have it add subtitles. Choir. Yes. Well, for example, if you generate the video and then add subtitles, that does demonetize it. The point is that YouTube knows that the video has been edited by a
[21:26] Sure, in all the time you've been working, Ivan, what would be that little strategy or that little hack that helped you get results faster? Uh, it would be spamming content, uploading
[21:39] Obviously it needs to have a minimum level of quality, but it's better to publish 20 shorts a day than to publish one well-made one a week. I go up, go up." For me, what matters on YouTube is
[21:53] completely sure of it because I have been doing this for many years. yes, quantity before quality. They're going to cancel me . The right interview is coming, and I've been telling you this for a
[22:07] same thing. Uh, I downloaded content from other changed the transcription, and posted it, right? It used to be a bit more complicated 5 years ago because there weren't as many tools available, but I would upload
[22:20] 7, 8, 15, 20 videos to my Facebook page in a month, gain 300,000 followers, 500,000 followers, and monetize them, right? I used to sell the pages, and started doing exactly the same thing. There were some channels that worked for me and
[22:33] started telling people, "Do this, no, publish, publish," they didn't start criticizing me, Iván, "No, how am I going to make five videos a day, if I How can you make content faster without complicating things?" Basically, knowing how to
[22:47] use the chairs, doing it, for example, if a sort has to last 15 seconds and not a minute, better, it's better if it lasts 15 seconds, and optimizing everything you faster, paying an editor, basically finding ways to
[23:02] Sure, from your point of view, speaking not about Facebook channels, but more as personal branding channels, they can implement these same strategies to grow. Yes, ultimately what I want to focus on now for
[23:14] my personal brand is growing it based on sorts, reels, and getting as much of an audience as possible to redirect them to my services because many people don't do that. I mean, they're into personal branding, but as you say, they don't upload a video every 15
[23:27] only upload a long, well-produced video. But no, I don't know, if they upload a long, well-produced video every week, at least upload a short video every day to get more traffic and redirect them to the long video or to your website or whatever you sell. Sure, the market for
[23:40] channels that are sold, bought from third parties or second-party sellers, does this work? works, but you have to know which channel to buy, because there are people on some websites who sell you a channel for
[23:55] €80 that's monetized, but then it all ends up with zero views. Of course, because you're not being fined. Of course, in the end you have to know, or, I don't know , have a person you trust to buy from, or know how to analyze
[24:08] recommend it at all. Clear. What do you analyze before Basically, ask the vendor for all the metrics to see what traffic sources they are from. For example, most of the Indians who sell these channels are
[24:21] from external sources; almost all of the traffic. You say, "Hmm, something strange is going on here Yes, yes, those are bots, finally. Yes it's true. Yes, they try to scam people who somehow manage to get the 4000
[24:33] hours of playback before €5 and sell it for €80, ripping people off. Yes, yes. V sub videos from India that have a wall like this with hundreds of cell phones and a comparison just like that
[24:45] Many people who sell channels have visitor farms set up like that, so if the channel is monetized with giveaways, it should definitely be botted because they need 20 million visits. "Let it be dripped," you said.
[24:58] Yeah, it's impossible for him to be botting if he 's monetizing shorts. Yes, I understand because otherwise I need an absurd number of bots that aren't worth it. bots. Yes, that's correct. Because with sorts, there won't be
[25:12] monetize the channel. You just need to release some viral videos and that's it. Why? Why don't the people of India have it? I mean, I don't know . They do some very strange things there. They have to provide a set-up business. [laughter]
[25:26] they're very strong on YouTube too , aren't they? an Indian channel with 30 million subscribers and think, "What the hell is this?" Tun Tun Sajur with Indian music asking for subs. [suppressed scream]
[25:40] Yes, I was watching an Indian channel of a, well, I don't know if I should call it, a guy who films a man who eats with his feet, and literally eats food unfortunately it doesn't have arms, but it eats with its feet and they have to say that 5 or 6
[25:54] million of them are from India, which, for example, even though it 's megaviral, isn't worth it in terms of RPM. I tried FR content in Indian and it does go viral a lot, but the RPM is less than 1 cent. When then, for
[26:06] example, my main channels which are in Korean, have 24 cents of RPM. I other words, you can have millions of views, but you don't monetize. Which countries pay the best? Feldanés, 40 and some cents of RPM.
[26:19] The Danish one, yes, there are several others like Korean, German, Japanese that cost around 20 cents. Then going down a bit, at 10 cents, there's French, Polish, Romanian, then further down there's Spanish,
[26:33] Portuguese, among others, and then further down there's Indian, Thai, Turkish and all that. Of course, in the end, knowing how to choose even a niche with a country, that's what makes the Maybe I don't have a single channel in Spanish right now. They all speak
[26:48] Ivan, you're crazy, I can't believe it. In other words, everything in another language. and that's it. [laughs] I mean, you don't know what you're posting. No, I don't know. You saw it go viral and you're
[27:00] And that's it. That's incredible. I only find out what it's about through the translate it to understand it. I can't believe it. What countries are the ones you have? Korea, uh, Korean, French and Romanian. And now
[27:13] I want to get into Polish and Greek. Okay. And that's because the RPM is higher. Uh, for example, in Polish and Greek it's because there isn't much competition and the RPM is pretty average, about 9 cents or something like that . So if you upload viral content
[27:27] as badly as, for example, Spanish. Clear. How do you get the content seen by that audience in that country? Basically very simple, no VPN or anything like many people say, you do it in another language, you publish it and YouTube doesn't care, it
[27:42] recommends it. For example, I have several Master F channels with 1000 subs, changed language and niche several times and YouTube doesn't care at all. Now that show it to you or send you screenshots if you put them on the screen, because I changed one channel from
[27:58] German to Arabic and then to Korean. German, Arabic, and then, I mean, you run it through three languages. The entire audience is there, all the subscribers, and since YouTube that audience. I've seen a lot of people recommending that, saying
[28:11] VPNs are nonsense, they're just bits. [laughs] It's great that you're coming with me, I 100% agree with everything you say because, well, there were people who even recommended proxies.
[28:24] download an app, the proxies, pay a subscription somewhere, publish it. It just doesn't make sense. But ? And they do it with TikTok, they do it with YouTube, they do it with Facebook. For
[28:37] same. In the end, the platform knows who to recommend. In the end, since the platform wants to make money, they don't let the person who publishes it do so, but instead say, find the audience so that we can make money too."
[28:50] Yes, no, it's not clear that you're there with a controller and computers so that he can on YouTube, it doesn't matter. Same tags, title, description. I have everything empty except the title, which is to put what happens so as not to leave it empty. That's it
[29:02] Just because he asks you to in order to publish it. Because it's mandatory, give it my all to publish it and that's it. Yes, no, because even with just yes, it already knows who to recommend and everything. It says, "That's how the video is."
[29:15] with other platforms? Yes, yes, they put practically all of them. How did it go for you on Facebook? How did you get started? What did you do? What Well, last year I was involved with Facebook and it monetized a ton. I had
[29:28] day. 000 per day. Very good monetization. Last year. But last year, yes. Last year Facebook wasn't monetizing well. Yes, that's exactly what happened to me right
[29:41] after. At the beginning of the year I was monetizing a ton and suddenly I got a strike, my visits dropped to 10% of what I had, I went from 10 million daily to 1 million or half a million daily. I say, "Okay, at least the
[29:54] site gives me a few weekends a day, 70." March or April arrives and Facebook decides to kill the RPM of my page. It kills it by dropping it from 12 cents to one cent. I mean, [ __ ] off but I do know people who are on it and
[30:09] do it here in Andorra. I don't know anyone in Andorra, but I do , to look for other niches and publish. Yes, it's the same as on YouTube in the end, content. Yes, that's the magic of Facebook.
[30:23] . What I liked about Facebook is that it didn't care about anything, absolutely anything. I remember one day, for testing purposes, I posted like 70 reels in of YouTube shorts. They were bad at first, but then everyone started
[30:38] getting views and I'm like, "What the hell?" [laughs] If you had to stick to a niche like that, where you're only going to dedicate yourself to Uh, translating content from other languages and knowing how to argue. Ultimately, that
[30:52] content, because there are many people who get involved, get three strikes, and are but with that content you can create all kinds of viral videos and it will never Clear. Of the license plates you have, which is the
[31:06] The most recent one, that little one that says subscribe. We can see it. subscribe. We can see it. Yes. Look at that, guys. Check this out. . And then I have another one which is give it a like. There
[31:20] [laughs] we can take a so you can see them, but like, you just give them any name, I mean, you don't literally. In the end, since YouTube gives you a field to enter the
[31:35] says, "Well, or YouTube because YouTube doesn't handle this, it's a manufacturing company that works with them," and since you enter the redemption code, you enter the channel name, even if you put "potato" and they'll treat it as if it were the
[31:48] incredible. Ivan, when you started with YouTube, talking about technical things or strategies anymore, but personally, what was the most difficult thing you had to go through to achieve that
[32:02] result? The most complicated thing was making content that I liked from the start, because I was doing what I liked, but hey, it was n't going to attract people's attention. For example, I uploaded gameplay videos of games; nobody's going to see that unless
[32:14] you're famous. So you have to eat some [ __ ], huh, do things you do n't like that much, but if your goal is to make a living from it, it's not going to be doing what you like. Of course, what we were saying at the beginning, the mentality of
[32:27] clear, yes, in the end it's about having the discipline and looking at it as something you , what do you prefer? Would you rather be posting 10 videos a day that you're not really happy with, or be in a factory working 8 hours a day? That's what you have to
[32:40] And what do your parents say when they see you doing all that? You Nothing, it's crazy. At first I didn't trust anything, which is what has started, who said, "You're wasting your time, you're playing games." Well,
[32:53] even if you were making a video about a Chinese person, it doesn't matter, I was And the moment you start making money, they say, "Ah, well you were right." Yes, no, when he sees you're already making money, even better. [laughs]
[33:07] exactly the same thing. Yes, the same. Shorts, right? But yes, basically people who dedicate themselves to social media. I'm the only crazy one who has two Yes. No. And no, you have a wall of plaques or [laughs]
[33:21] a little more. And then you make a bed of slabs and nothing more, literally. what problems do you notice? Because, you know, when you see a big channel you say, well, he already has the recipe, right? He already knows how to grow, but when they ask for
[33:35] help when it's a big channel, it's interesting to know what problems they frequently The problem is that they're stubborn. You tell them to do something and they say, "No, I want this." Well, they adapt you more to their format. They say, "I'm not convinced. Let's
[33:49] do this better when it's something that's going to be 20 times worse." Ultimately, it's about them because, obviously, you're not going to ask a big-name creator to make a Tun Tun Sahur video, but rather something similar in their language that's more likely to go viral.
[34:02] And, generally, they don't want to, but those who listen, and if they have a big channel, then it explodes to insane levels. For example, as I said before, León Picarón started working with him, and his channel went from 8 million subscribers to 10
[34:14] 2 million subscribers. Yes, yes. A million subscribers in three months with the content I told him to make, which was very similar to the Incredible. Yes, yes. And these content creators, do you think they
[34:27] have a lot of ego? Well , not all of them, but some do have quite a lot of ego. In the end, since they've achieved something very big and are famous more Ego. In the end, they're the most
[34:39] "Do this, do this." They don't want to do it. Do you think ego is one of the growing? Yes, that's right. There are so many big names who say, "I know more than you, even though I paid for your services." And they start
[34:53] subscribers than you and uploading whatever they want, and the videos perform the same as before, or even worse, and I'm like, "What the hell are you doing?" Yes, yes, of course, because it happens quite often too.
[35:06] Top content creators in Mexico, Colombia, and the United States come to me and say, "Hey, Diego, help me with this." Sure. I start helping them. And in the end, ego, no, I just do n't want to do that. Besides, I have more followers than you; I'm here for a reason,
[35:18] 're looking for me for a reason, right? You 're looking for me for a reason. But ego, the ego of the . Yes, of course. And the whole thing about getting them to let you exhausting. It's very complicated.
[35:32] How do you work with them? By terms, by project, or just on a monthly basis? Generally, unless they're very, very big clients, I work for a monthly fee. If it's a very big client, I don't know, I charge them 25% or something
[35:47] pay me a fixed amount. Iván, what's your dream? What do you plan to do with everything you're doing? Basically, my dream is to amass as much money as possible with YouTube channels, get back
[36:00] into Facebook, and also earn money from there, plus my personal brand, generate as much as I can, buy some apartments, rent them out, and retire. That's my plan. How old do you want to be when you retire? Maybe in less than 10 years, so I'd like to
[36:13] be retired before I'm 30. Yes, that's my plan, and I see it as quite . I mean , well, the Context, The views here, my dear Iván, are like the views in
[36:28] Game of Thrones, like when the dragons are flying. The place lived here? Uh, I've been here for a year and three months. And where are you from? Where do you come from? I was from Spain, specifically
[36:41] Alicante, and of course, I came here to Andorra because of the tax difference. truth is that the taxes here are quite friendly, very friendly indeed Yes, in Andorra, the maximum tax bracket is 10%. If you earn less than €2,000 a month, you pay
[36:55] 0%. From €2,000 to €4,000, you pay 5%, and above €4,000, it's 10%. Yes, yes. There are a number of YouTubers, entrepreneurs, and other people here. Yes. It's the land of content creators for me. Andí, in the
[37:09] end, completely objectively, I think that of all the countries in the world, it has the most entrepreneurs per square meter because it's a tiny country Sure, yes, a lot of big names, I've seen it quite a bit, but most of them
[37:22] well, not content creators, entrepreneurs, business people. Iván, watching, where can they find you? Do you have any programs? Do you give training? Workshops? Well, I have two services. The first
[37:36] would be the typical training, a course where I'm the one speaking in videos, explaining everything you need to know about YouTube Shorts, how to monetize more, how to create viral videos, which costs €210. And then, on the other hand, there's my
[37:50] one, I tell them everything they have to do, I give them video ideas, and so on. Nichs, do, I give them video ideas, and so on. Nichs, etc., this one is €390 and it says to sign up there at ivannmarkquina.com, which is written here on the screen, and then I
[38:02] also have my YouTube channel, which I'll have put a comment below so you can find me. Iván Marquí, the verified channel. And then on Instagram, Iván Marquina G. Iván, if you could give me three pieces of advice about anything
[38:15] you want, to take with me right now and go to Mexico with those ? Basically, the first would be what we but it's something that everyone has to apply . Uploading content en masse is
[38:30] what the platforms reward the most. Then, uh, obsession, being able to become obsessed with something, not getting tired by the fifth video, by the tenth, even if you get tired, being able to continue with the discipline. And then the third piece of advice would be, uh, to learn to
[38:44] research as much as possible, because at least in my In the sector, in YouTube Shorts and Reels, niches change every four months. The a new one. For example, the last one that really took off was
[38:58] animated skeletons with AI, which did quite well, but then it died, and now you have to Oh yeah, I saw the skeleton one , right? Yes, it 's in the end, in YouTube Shorts, Reels, and TikTok, formats always come out
[39:12] reinvent yourself all the time. The good thing about channels that have YouTube is that you can change niches and languages all the time, and it doesn't matter, so you reuse Right, that's something I forgot to ask you about: how long is the
[39:26] trending from the moment it starts, maybe at a very peak point, about , it's too late. Right. Yes, it's too late, and you have to jump into something else. The good thing about this is that it's always happening. So, viral videos
[39:40] are reinventing themselves, they can recycle, and in the end, it's the same thing: they just change from one . Yes, with short videos. If you do long videos, if they suddenly switch from Spanish to Korean, it's going to go terribly. YouTube is
[39:54] because that's when your subscribers first see them and they're like, "What the hell?" Retention is through the roof. Whereas with short videos, you might get some recommendations from your subscribers at first, but YouTube doesn't care and
[40:06] countries. Sure, I've seen people do it with long videos, and I tell them, "No, don't do it." I mean, if you're going to make it Exactly. A new channel is better , but with short videos, you can be
[40:19] Facebook. Yes, yes. That's incredible. Very good. And we're on to the second piece of advice. Uh, you mentioned Well, the third one I already mentioned was basically knowing how to constantly research
[40:32] What's your research habit like, Iván? Basically, there are about the Playb platform and watching viral videos in other countries, or using a VPN and changing the language in an incognito tab and scrolling through the feed
[40:46] need the VPN for that. Yes, so it recommends things to you personally in another country to watch. Yes, but not to upload and Yes. Well, Iván, thank you so much for your time. I've really
[40:59] enjoyed talking to you. Right now, I'd like a few shots here with the impressed with the number of badges you have here. Do you want more badges or are you want more badges. I'd like to be able to talk to a channel with
[41:14] 100 million subscribers someday and get the A 100 million button, buying it, which I know is very expensive, it'll be €7,000-€8,000 for the manufacturing materials and to be able to testimonial, but in the long term I see it, but not impossible because more and
[41:27] Yes. Right? Do you think that what's happening with the market of growing massively, there's still time for this? Yes, this is just the beginning. In the end, as such, it started well a year and a half ago, there are still several years to go
[41:40] to squeeze the orange to the fullest. Because at the beginning I thought, oh, I do n't know, like YouTube is going to shut this down, like YouTube doesn't care. tools and saying, "So you can upload videos to YouTube?" So
[41:54] incredible. Well, Iván, how can people find you on social media? Uh, Iván Marquina just like that, but on Instagram . Well, folks, there you have it. I really hope you enjoyed
[42:08] learned a lot. Go follow Iván on all his social media, follow his mentorship from him. We'll leave his link in the description—a Another episode will appear on screen that I'm sure you'll really like
[42:21] . See you in that episode. And also, comment who you'd this new project. See you next time. M.
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