What is Black Marketing? Exposed!
60sDefines a controversial niche with a clear, provocative explanation that sparks curiosity.
▶ Play Clip"Delivers a detailed exposé of Black marketing with real examples, though it's more of a discussion than a hard-hitting investigation."
This video features an interview with an informant who has worked in the 'Black niche' of aggressive marketing in Brazil. They discuss the spectrum of Black marketing, from aggressive but legal sales tactics to outright scams, using examples like course sellers, fake testimonials, and manipulated betting algorithms. The conversation explores why these tactics work, the role of artificial intelligence, and the differences between the Brazilian and US markets.
Black marketing is aggressive marketing strategies used by all brands to sell in a highly competitive environment. It involves aggressive promises and emotional appeal.
Pedro Sobral is cited as a major Black player in Brazil, known for aggressive sales pitches that promise life-changing results for expensive courses, often overpromising and underdelivering.
Eco Rocha brought digital marketing and Black Friday strategies to Brazil, selling expensive courses with aggressive promises that not all students achieve.
Black marketing thrives because people want hope and easy solutions to their problems. They prefer quick fixes like slimming capsules over hard work like diet and exercise.
Even mainstream ads like Burger King or Colgate use Black marketing by showing idealized lifestyles or making exaggerated claims like killing 99.9% of germs.
A deeper level involves using AI to steal a person's authority, such as using a celebrity's image or voice to endorse a product without their consent, as seen with Simone's weight loss story.
Scammers use the image of well-known doctors like Dr. Varela to sell products, exploiting the slow Brazilian justice system where it's often worth the risk.
AI is increasingly used to create fake testimonials, making it cheaper and easier to produce convincing endorsements, which is becoming very common.
The Pix robot was a scam product promising to win Instagram giveaways. It used persuasive VSLs with actors and fake proof, and even the informant almost fell for it.
Some sellers offer fake trips or bonuses as incentives, which are essentially lotteries with near-zero chances of winning, used to boost sales.
The casino niche is highly profitable. Silvio Santos' success came from similar lottery-like schemes. Influencers promote betting sites with fake wins, earning commissions on losses.
Some betting houses alter algorithms to ensure players lose, unlike legal ones which have a small house edge. This is a scam level, and there's a CPI investigating them.
Sports betting can involve match-fixing, as seen with players like Paquetá and Bruno Henrique, adding another layer of Black marketing.
The third level is outright scams, including fake dropshipping, charity frauds, and products never delivered. This is the most profitable but also the most risky.
A young man infiltrated a group of successful marketers, faking a lavish lifestyle and selling a fake strategy for R$1,000, scamming about R$400,000 before disappearing.
Scammers make the most money because they have zero costs and don't need to deliver anything, but they face legal risks and moral issues.
In the US, there are fewer scams because the justice system is stricter, and the market is more prosperous, with Brazilians earning up to $80 million a month.
The informant advises against scamming, noting that no one who scammed lived well into old age. He encourages learning how money works and using Black marketing ethically.
Black marketing is a spectrum from aggressive but legal tactics to outright scams, and it thrives because people seek easy solutions. While scams can be profitable, they carry legal and moral risks, and the US market offers a more regulated and prosperous alternative.
What is Black marketing?
Aggressive marketing strategies used to sell products, often with exaggerated promises and emotional appeal.
00:30
Why do people fall for Black marketing?
Because they want hope and easy solutions to their problems, preferring quick fixes over hard work.
07:42
What is an example of stealing authority with AI?
Using a celebrity's image or voice to endorse a product without consent, like Simone's weight loss story.
12:46
What is the Pix robot scam?
A product promising to win Instagram giveaways, using persuasive VSLs with actors and fake proof.
18:30
How do scam betting sites operate?
They alter algorithms to ensure players lose money, unlike legal sites which have a small house edge.
31:50
What is the most profitable level of Black marketing?
Level 3 scams, because they have zero costs and don't need to deliver anything.
42:41
Why are there fewer scams in the US?
Because the justice system is stricter, and the market is more regulated.
45:53
Definition of Black Marketing
Provides a clear, concise definition that frames the entire discussion.
00:30Psychological Root of Black Marketing
Explains why people are susceptible to aggressive marketing, which is key to understanding the phenomenon.
07:42AI Stealing Authority
Highlights a modern, concerning tactic that is becoming more prevalent.
12:46Scam Betting Algorithms
Reveals a specific illegal practice that is currently under investigation.
31:50Real-Life Scam Example
Provides a concrete, cautionary tale of a young scammer who defrauded successful marketers.
37:48Moral Advice Against Scamming
Offers a personal ethical stance and warns of long-term consequences.
48:32[00:01] man, that's right. If you want to make money fast and easy, apply for GOP. For money fast and easy, apply for GOP. For me, it's one of the most Black players in Brazil. Hey entrepreneurs, what
[00:30] 's up? In this video, we're going to solve a very controversial case within the Black niche. I don't know if you're familiar with the Black niche, but today we're going to find out because I have an informant on our side, someone who has worked in the area. But what any kind of scam, any kind of virtual fraud, which is a practice that has become common in Brazil today. And these people posting cars that do
[00:45] Brazil today. And these people posting cars that do n't sell anything, they just scam people, and I'm totally against it. But you have to understand, the people watching probably wo n't like what I'm going to
[00:58] n't like what I'm going to say, but you ask for Black. What is Black? Black is aggressive marketing strategies. So it's not that
[01:14] believe big brands do. All brands have a level of back- marketing in their campaigns to sell. Today, the competition is very strong, the competition for attention on the internet is even stronger
[01:29] than ever. So, they use strategies like very aggressive promises
[01:43] Sometimes, you know, there are large companies that even hire big bureaucrats to approve laws so that their product can operate. So, where there's money, there's dirt. We have to understand that where there's money, there's
[01:58] Black Marketing exists. Do you have any practical examples? You mentioned, I don't know, someone... I think not here. Let's get to the practical side, right? We like... At least I understand much better when we take some
[02:12] examples, especially from this area of product law approval. Do you have any cases you know of, not necessarily product approval, but in this Black niche, so people understand that... and
[02:26] we haven't even gotten to scams yet, but what is the Black niche without scams? Perfect. Of course, there watching this class who has already bought a course from Pedro Sobral, for
[02:40] example. For me, Pedro Sobral is one of the most important Black players. Wow, that's new from Brazil! Yes, man, he's a genius when it comes to making money. But if anyone here has watched any of
[02:56] his launches or sales pitches, they 'll see how aggressive and " black" he is. This guy can sell a This guy can sell a mentorship program, a
[03:10] more individualized follow-up, that costs R$1,000, and he'll teach you how to run a pizzeria and earn R$500 a month. So, these are very aggressive promises that ultimately don't deliver. So,
[03:25] this is an example of Black Marketing. He comes from a profession that isn't all that great for many people, with super aggressive promises that you'll change your life, that you'll achieve your dream life, that you'll buy the car
[03:38] you want—all this he says. And that this is your only opportunity. All these big US players use this strategy to sell. Pedro Sobal was an example that came to mind because he's one of the
[03:53] biggest, but we still have... Oh, you can name anyone, Thiago Finch. can name anyone, Thiago Finch. Thiago Finch is Black PR, wow! Raian Santos himself used to be very aggressive in his Black Marketing promises, but
[04:05] now he's a bit more relaxed, but he used to be much more aggressive than he These are just examples that come to mind: all those big course sellers you know, like Pablo Marçal, right? They're all
[04:20] very aggressive, they have aggressive offers that are always based on emotional appeal and scarcity, sometimes even a false scarcity. The deck, so to speak, allows you to create
[04:35] this false scarcity, this price increase, which isn't really what it is. It's the way you position yourself. And I 'm not saying these guys are scammers, you understand? That's the difference. They're Black Marketing, they're aggressive, they
[04:50] promise much more than they can deliver, many times. And that's Black Marketing. Wow, even I must have gotten into gotten into Black Marketing without knowing it, what a crazy thing! So,
[05:05] strategies he used in his EM7 to teach people... what do you think he would also be doing? Within that context, that context, yes, man, for sure, for sure,
[05:18] Eco Rocha was one of the guys who brought this to Brazil, in the sense of digital marketing. He paved the way for digital marketing in Brazil, and he brought many Black Friday strategies, which they don't position in this
[05:31] way. But how many people bought his course? His course has always been more expensive than the market average, 7, 8, 10, I don't even know how much it is today, it must be around 15,000 reais for his entry-level course.
[05:46] How many of those people are taking the entry-level course, which is what he teaches you to do, the SET, I don't know what, but how many of those people have actually done SET and SET, those people have actually done SET and SET,
[06:01] all his students do SET and SET, but if you watch his sales pitch, you'll see that it seems like everyone will do it, everyone does it, that it's easy, in short, it's aggressive selling. You understand,
[06:16] so everyone, everyone, all these launches are all Black Friday. Yes, those are like me. I told you it's a gradation of black marketing. Black marketing
[06:28] progresses until it reaches slightly more aggressive levels. So, for example, wait a minute, we're at the Surface level, which is like the most "white" part of Surface level, which is like the most "white" part of black marketing. This is the most... yes, but black marketing is
[06:41] n't white. People say it's white, but what would " white" really be? "White" is a personal trainer who says that to lose weight you have to train five times a week and diet.
[06:54] times a week and diet. But they don't exactly sell... hire a personal trainer. How many people prefer to buy one of these products, these slimming capsules, these "bomb" products? Why does
[07:10] one sell more than the other? It's the same customer, you understand? The same overweight person who wants to lose weight, but the guy will buy the slimming capsule he saw, the slimming candy, the miracle pen, because... or he'll try
[07:25] the recipe, which is the green shake to lose weight, because... Because he needs it, he believes in it. So black marketing doesn't arise to make you buy. Black marketing arises from your... when I
[07:42] say your... from people... from... from... People's desire for hope to solve their problems stems from their need for something to solve their problems, you understand? So, people like to be
[07:54] understand? So, people like to be deceived, so to speak. I understand. If it didn't work, it wouldn't be here, right? Exactly, everyone knows you need to diet and do things to lose weight, but people prefer to
[08:09] listen to an influencer who has seven health professionals behind her, who trains every day and diets every day, saying that to have her amazing body full of surgery, all you have to do is do that morning ritual of
[08:26] taking that Gamma, or to grow your hair you take that Gamma, it's all one capsule, it's all easier, right? We want that, we want ease, exactly. Okay, so we've reached
[08:39] exactly. Okay, so we've reached level one of this Blackboard. What are the next levels, right? People, like, in the end, uh, people don't like those who sell courses, right? There's a lot of that philosophy. I'm someone who
[08:53] watched everything for free on YouTube because I always consumed content on YouTube, so, like, what does the guy have in his course? He has 1000 videos on videos on YouTube first. Because I didn't have the money to buy the
[09:05] I think there's no way around it, right? I like buying courses because it's easier to quickly access that knowledge instead of going around in circles. It's
[09:20] a course. So I think it's great that people sell courses. And like our informant commented, there's the Black niche, which is basically all the people who take courses and do this kind of selling. But if
[09:35] they didn't, they wouldn't sell. Now it's up to you to decide what's right and what's wrong, right, informant? What do you think is right or wrong? I'll leave it to the people to decide what's right and what's wrong,
[09:48] but I think there are levels, right? But for example, let's give an example that nobody notices, right? It goes unnoticed in everyday life, but if you turn on your television and see a Burger King or McDonald's commercial,
[10:02] you won't see obese people with poor health. You'll see ordinary people there, they don't have to be athletic, but ordinary people. ... lifestyle of eating those snacks every day, right? Or if you
[10:17] snacks every day, right? Or if you watch a Colgate commercial, they'll say it kills 9999% of germs and bacteria. First of all, that shouldn't even be true because there
[10:29] are good bacteria that we need too. But seeing 99.9% of germs is so clichéd that I don't think it's even effective anymore, but it probably had a significant effect at the beginning, you know, saying that your
[10:42] toothpaste kills 99% of germs, right? Or you see, for example, a college degree. Nowadays, it 's still easier for people here in Brazil than in the people sometimes go into debt for more than a generation so that their children,
[10:59] or so that they themselves, can have a university degree with the promise that they will be successful. And we know that this is happening less and less, right? Fewer and fewer people with degrees are achieving
[11:12] success, either financially or in their careers. So these "blacks" exist in all markets; where there's money, there will be "blacks." So it's up to you... Hey guys, what
[11:24] 's right and what's wrong? Do you think people should stop selling the way they do? I think it's impossible, right? Because people buy, so there's not much room to maneuver. I'm a guy who doesn't have much experience in this, like, I really don't. I've
[11:37] worked with some people in the past, and those people knew a lot more about sales, persuasion, and all that stuff. Man, I'm very... Oh, want to link in the description: University of the Cuts. If you want to know everything about University
[11:49] of the Cuts, just click on the first link in the description. I sell like this, so, you know, Brinn, here's the CTA, partner. But okay, we've passed level one, right? Let's go to level two. What do you think is there?
[12:03] Uh, more of this iceberg, right? But in the depths, the of this iceberg, right? But in the depths, the
[12:16] we descend this iceberg, right? Because we who work in sales assume it's no use making an absurd promise and expecting the person to buy, right? There's a whole
[12:31] sales process. We who create offers and sell, we talk, we talk. For every promise, there has to be immediate proof that corroborates what you said. So sometimes we use
[12:46] testimonials, which aren't always from real people. We from real people. We market uses artificial intelligence tools to steal
[12:59] a person's authority. So, for example, here in Brazil, there are authorities who talk about weight loss. You use what the person said in a video and bring it into your sales argument, attributing their
[13:15] authority to them. For example, recently, the singer—I forgot the singer's name— Simone, Simone, lost a lot of weight, and this week I saw that someone used her video, her account of
[13:29] her video, her account of her weight loss, and assumed all the authority of that weight loss for a product of that person, you understand? So this is a level of black marketeering that you go deeper into, where
[13:41] you steal a person's authority to sell your product. They usually use this to sell a product that doesn't really reach the market, like those air conditioners... I think that's
[13:55] another level... no spoilers, no spoilers, let's go back here to... Simão, exactly in Simone's case, at least I don't know, I haven't tested it myself, but most likely they actually deliver the product. As for the
[14:11] product's effectiveness, I'll leave it up to you to decide if it really works for weight loss or not. But maybe this is on the next level, take the image of a renowned doctor here in Brazil, like the
[14:28] doctor from Globo, what's his name? Oh man, I forgot his name, bald guy, we'll remember, that one, that one you're talking about, I remembered the name, Dr. Varela. So, for example, someone
[14:43] takes this authority of this doctor, whom everyone knows, everyone has seen on TV, and uses his face, even if it's just in an advertisement to grab your or in some sales letter on some
[14:57] sales page, right? So the police don't catch that, do they? They prosecute that stuff? don't catch that, do they? They prosecute that stuff? Oh yes, they prosecute, but... Probably Dr. Varela, I gave him as an example because I think he's the
[15:10] guy they do this to the most, you know? It's like his lawyer has to work a lot, man. I know it causes problems and all, but many times, since the Brazilian justice system is very slow, it's worth it because if you get a good
[15:25] offer there and you manage to make so much money that later you make a deal with the lawyer and pay R$30,000 or R$40,000, you've already profited R$500,000, you understand? Or you just go to Dubai, that's right. But here in Brazil,
[15:40] Dubai, that's right. But here in Brazil, the justice system is very lenient, and it's worth it many times in a criminal sense. It's worth committing the crime and then dealing with it, worth committing the crime and then dealing with it, right? Hmm, that's crazy, man. Is there anything else?
[15:53] Like, I don't know if this constitutes a crime, I don't know if it constitutes a crime. Okay, but improper use of a person's image? Oh, for sure, man. I think person's image? Oh, for sure, man. I think for sure, especially to sell something, right?
[16:07] Exactly, like I take, I don't know, I can give an example a movie, right? With the image of Thor, any image of people, but you can't
[16:20] use it improperly, there's no secret, right? But secret, right? But everything is like that. Man, this has increased a lot in the last few years, I don't know, artificial intelligence is very
[16:35] producing their own artificial intelligence, with access to a Russian artificial intelligence, for example, that can take a video of Dr. Drau Varela and put any words in his mouth with his voice, you know? And for
[16:49] most people it's imperceptible, especially older people. especially older people. So I think black marketing is growing at this level. Sometimes artificial intelligence has helped black
[17:01] marketing become increasingly powerful in that sense, right? Uh-huh. So I use a lot of artificial intelligence in my daily life. No, I don't use
[17:14] any public images of anyone. There are several platforms that I pay to use the hundreds of avatars of real people that exist avatars of real people that exist there, but everything is under
[17:33] sometimes I use that person as a testimonial and so on, but that person didn't necessarily buy my product and so on. So that's black marketing, to sell and so on. It's like using artificial intelligence as a
[17:46] artificial intelligence as a testimonial, or as an agent who uses it, being, I don't know, a doctor, a physician who studied, you know? Ah, so Okay, there's this point about people asking, "What's the
[18:00] buy testimonials for 20 bucks?" And then, 20 bucks and that's it, that's it, that's it. Artificial intelligence is going to steal the role of testimonials. Cheap testimonials are much cheaper and the quality is much better with
[18:15] people are using Artificial Intelligence for testimonials too, that's crazy, that's crazy, it 's very common already, man. There was a scam, a scam that I almost fell for, that was...
[18:30] I want to know if it fits into this niche. Definitely, right? But what level was that, the giveaway? Remember that giveaway? Remember that giveaway product that was
[18:46] a little robot that commented on Instagram photos and you won the giveaways? Do you remember that thing, the Pix robot? Wow, man, how much was it
[18:59] on podcasts? Wasn't it the guy who made that thing? It's probably... Yes, those products, those offers... There were a lot of those in 2021, 2022, right? There were
[19:11] many products like that... We're talking about the extra income niche, right? Where you're going to learn something to earn money, in that case, I didn't even learn, right? It's in that... Dude, I didn't learn anything there, let's say this guy... this guy really
[19:27] promised the moon and the stars, you know, that you'd get rich without I'm not mistaken, there were things like that in his sales video, but at least he delivered something, right? It probably didn't work, if it worked, it
[19:40] worked for the first 10 people, then it stopped working for anyone else because a lot of people bought it, even if it worked at the beginning, then with so many people using the same method it stops working, right? Yeah, but man, I, I,
[19:53] as an experienced person, I almost fell for that thing, man, I almost fell for it. Exactly because it's very persuasive, everything he says there has some proof that makes sense, there's a whole process
[20:05] of logical points that connect and make you say, "Wow, really, man, maybe you're not 100% convinced," but then the guy says, "And you have 60 days to test it," and you say, "Okay, I'll test it, you have 60 days here, right?" Wow,
[20:20] test it," and you say, "Okay, I'll test it, you have 60 days here, right?" Wow, man, I, I, I, and man, I, I, I, and so, this is still light, okay, today is Like, I keep thinking about my sales page, my sales page, man, they used to
[20:33] give you a refund if you asked. Back then they still gave refunds, yes they did. Nowadays, they don't give refunds anymore, damn it. Okay, I, I, I keep thinking, you know? Like, what got me with this Pix robot was the VSL, a VSL that I really
[20:49] believed worked, like a bunch of people with iPhones, with balance in their accounts and stuff, talking, and it seemed very simple. And then, when I go to university, you watch VSL, man, it's
[21:01] like, "Oh, I'm going to say some things here, it's like this." Now, these guys who make Pix robots, they think about every word, right? Like, it 's basically that, like, it's the
[21:13] whole VSL convincing you to buy something that does n't work, yes, exactly. And in that case, they 're all actors, right? Ah, to be honest, this is my personal opinion, I don't see a problem with hiring
[21:27] duplicity, right? All brands do it all the time, not necessarily that Inveterate Sangalo needs to use them. That hair product she's selling... So she's acting as the advertising face for the brand, so I
[21:42] her saying her hair looks good because of that, we know it's not true, but nobody thinks it's bad, right? I think it's a parallel that can be drawn there, like an actor. I think you have to have a good argument, a good mechanism that works behind the scenes. For example, if you're selling a
[21:57] health product, you need to have a good argument, a good example, if you're selling something that helps people have better beauty product, you have to have a mechanism that works, a
[22:13] good formula, and then you use advertising arguments, sales arguments to sell it. So sometimes you present a younger image with beautiful skin, using what brands do, right?
[22:25] So I don't see any problem with that. Some people think it's repugnant, but marketing works in general. It's the same, I don't know if you've seen when Anita... I do n't know if she still does it, but she used to do advertising for Samsung, and she
[22:40] always carried two cell phones, an iPhone, which is what she actually used, and the Samsung. People would often catch her using the iPhone, and then she'd take it off. From the pocket, Samsung started messing with Samsung, you've seen this
[22:52] stuff, yeah, I even think it happened to Marissa too, she was sponsored by Samsung, I used to show up for iPhones, I used to show up show up for iPhones, I used to show up for Android, and
[23:05] she was kind of canceled too, damn it, but people even 'll put some sponsorship here, let's get to the practical part, and that I use that product, right, that's what makes the most sense when
[23:20] sponsoring, but now, advertising, the level of advertising, I think it goes a little further, I do n't know, I'm sure, for sure, there's some other part, some kind, you talked about Artificial Intelligence that
[23:35] changes the voice, is there anything at that level, level one, level two, right? There's anything else, man, I've met players who use strategies and sometimes raffles, some
[23:48] raffle, like, you're going to buy, you're going to win a trip, like, the first 100 people who buy will win a trip to Avaí, hum, but that trip doesn't exist, right? Because if you say that the person will win, it
[24:01] doesn't necessarily mean they will. "She needs to win, right? So she'll never know if she doesn't win. So these are sales strategies, or is it a guarantee? The person puts a guarantee, a
[24:14] guarantee... No, I already consider that a scam. If the person has a guarantee and doesn't honor it, or if they say they have 180 days but only have 30 days, then I consider it the next level. So I'll leave that for later, understand? So,
[24:29] this trip thing... there wasn't even a trip, the guy just said there would be one to sell. It's almost the same thing as scarcity, right? Or 'I'll increase the price,' you keep adding to the offer
[24:44] to make it more attractive, right? So this trip thing was an example I saw recently, that's why it's on my mind. When I saw it, I already realized it was a fake trip, right? It 's not a scam yet because it's not the
[24:59] main offer, right? The guy is selling some product and he gives this as a bonus. so it's like a lottery, right? For me, it's a lottery; you'll have a tiny chance of winning, which is close to zero. You said
[25:13] which is close to zero. You said lottery, and in these things, I would enter niche black.com." Absolutely, I think it's one of the
[25:25] most effective ways to get rich, you know, dealing with casinos in Brazil, especially worldwide. But in Brazil, we have this profile of wanting to change our lives without effort, right? People don't
[25:39] in fact, it's very difficult to achieve social mobility through work, right? Few people manage it. Oh, but an example I can give now, someone who recently passed away, is Silvio Santos. Silvio Santos,
[25:54] his real financial success came after he started working with Telen, with nothing less than Tigrinho from that time, right? You buy there, scratch, and maybe win, become a millionaire, in short, earn a lot of money. And there
[26:08] was also Baú da Felicidade, where you could win many things, and it's always in this kind of thing, right? So I'm sure there are people out there who have been playing the lottery their whole lives and never won anything, but are always
[26:21] hoping to win, right? You see that fancy car, you see, uh, in small towns, there are even people driving around, for example, a Hilux with loud music and full of beautiful women in the back, right? Shouting and making noise, so The guy sees
[26:38] this and he already imagines himself, "Wow, I just need to win this so I can have a Hux full of women too," you know? So I think that's the power of advertising, that's how it's used. But nowadays, influencers are actually
[26:51] making a lot of money with Tigrinho, right? Tigrinho is Tigrinho, or the betting market as a whole, right? I remembered you talking about the Hux car, remember Hipercap, remember Hipercap, wow! I
[27:07] remember once a guy in my neighborhood... Oh yeah, I remember once they won in my neighborhood, man, Hipercap, very crazy. But like this, let's go, it's the Black Casino niche. But let's suppose the guy who sells
[27:22] Casino saying it's extra income and the guy saying it's just for fun, what's the difference between the two? Or is there no difference? I mean, the difference is more moral, the difference is difference? I mean, the difference is more moral, the difference is vision, exactly. In my view, it's a
[27:36] I don't usually do "Oh, this one is right, this one is wrong," you understand? Oh, I think they are marketing strategies, right? The bigger the guy is, the more he has to lose, right? The less aggressive he can be, because... He's going to suffer more attacks,
[27:51] be, because... He's going to suffer more attacks, right? Ah, but in the end it's the same thing, maybe one will convert more and one will convert less, right? Because what works best, man, are these influencers showing a life of,
[28:05] let's say, a life of luxury, right? With fancy cars, beautiful women all the time, cars, beautiful women all the time, theirs, right? And they say they won all that on Tigrinho,
[28:20] but if they actually bet once, it was just for fun, right? And that's the heavy black market situation. These people, these offerers, they have access to algorithms, right? For their accounts, they work with fake money many
[28:35] see them betting isn't real money, it's advertising money, so to speak. So they're not afraid to bet, they put anything there, and in many cases even a modified algorithm so that the person wins
[28:51] of winning. So they post this on their Stories, saying that there's a time, like 5:27 PM, that pays more, so you'll use this code here, if you use my code here at
[29:03] this time you have a better chance of winning, etc. You'll explode, you'll change... Life, and you'll have that fancy car, you'll have that hot woman, and you'll have everything you've ever wanted. And for women, the opposite works
[29:15] very well too. You'll travel, you won't depend on a man, you'll show your family that you won, you'll rub it in your ex's face what he lost. So, these are all arguments that work,
[29:28] depending on the person, right? And there are many influencers literally making many influencers literally making millions with these new subscribers, these new clients, users of betting sites, right? And an interesting thing to
[29:41] say is that most people—I don't know if most people know this or not—but these guys earn a lot of money. It's a
[29:53] money because, in addition to earning a fixed amount after these users register, they earn in the funnel, in the R, in the Sharp, as we call it, however much this person spends or loses, they'll get a percentage of that money. So,
[30:10] there are people who are earning 30, 50, 100, 200,000 every month, even if they've stopped advertising, just from old clients, you understand? So, it's a old clients, you understand? So, it's a really huge amount of money, damn it! I even
[30:24] remembered the animal lottery game a little bit because I know a colleague who was only doing it for a month. He used some strategies and became an affiliate of one of those
[30:39] betting sites, and he earns R$15,000 a month. He's been doing nothing for about 8 or 10 months now, he hasn't advertised, and he earns 10 to 15,000 a month just from the people who stayed there. This is
[30:51] n't Tigrinho, this is sports betting. So when someone, for example, uses a Betano or something similar for football, it's funny that the month with games, for example, the more they win, and so on. So there's this fluctuation, but
[31:07] the guy earns 15,000 without doing anything, man, wow, just from the people who stayed there. That means the people he brought in keep playing and spending money. Exactly. But what about sports betting? It's like
[31:21] casinos, at least online casinos, right? Online casinos have... The algorithm itself is there, and in the end, it's impossible to beat the algorithm. Now, sports betting, well, it's like that thing where there's beat the algorithm. Now, sports betting, well, it's like that thing where there's
[31:35] wrong, but it's more legal, more legitimate, to bet on a team legal, more legitimate, to bet on a team that might win or might not than to bet on the little tiger, right? Yes, there's that
[31:50] aspect too. I think we have to make a distinction, especially right now in Brazil, there's a strong CPI investigating betting houses and such, right? But what's the problem? I think the problem with these
[32:02] betting houses, these little tigers of life, these scammers, right? The houses that are scammers, they actually alter the algorithm of the mechanism so that
[32:14] you lose money. So, let's put it mathematically, for every R$100 you put in, you lose R$50. That 's not the number that's which is approved by law. I was watching a video about that today, and what's
[32:30] approved by law is 97 for TR. That is, for every If you bet R$1, you lose three, right? That's not always the case. If you bet R$100, you'll lose R$3, right? That's the probability, but that's based on the total amount, that's based on the total amount of the betting sites, the
[32:45] that's based on the total amount of the betting sites, the volume of bets there. So, the scammers actually alter the algorithms so that people lose money, right? And they are indeed scam betting sites, but there are also honest sites, otherwise I wouldn't vouch for
[33:00] anyone, right? But there are probably honest sites, so to speak, right? Of lose money. There's a mathematical equation there that, in the long run, the tendency is that
[33:12] you lose money, right? Because the house always wins, even in the physical world, in Las Vegas, right? You see that Las Vegas is getting richer and richer, the people who go there always go to lose money, right? Anyway, now
[33:27] sports betting actually has another factor there, a superior one that doesn't depend only on luck, right? Maybe there is a factor, a potential of an algorithm, right? Exactly, the
[33:44] person's experience with the game, or if they know the player and make a partnership with them, that's another Black market, right? "What do you mean? I don't understand. Oh, there are several players being accused of this, like Paquetá, Bruno Henrique, of forcing a
[33:58] red card because of a bet, right? A A yellow card, I understand. That's already true. That already harms [the team]. It's not the algorithm, it's the guys themselves, you know? It's like
[34:12] boxing, I don't know, like fighting, right? There must be a lot of that in fighting. Exactly, that's what I said, man. There's money, there's dirt, right? And that last Mike Tyson fight, after watching some videos, I have my doubts about whether he really wanted to
[34:26] fight or not. Crazy, right, man? And you can't be don't vouch for anyone, right? Much less for someone with a lot of Much less for someone with a lot of money, damn it! And so I think
[34:40] is all this digital marketing crowd, literally everyone. Then comes level two, which is the crowd that uses artificial intelligence to impersonate Dr. Varela and
[34:57] this PX robot crowd, but after that, right? They use but after that, right? They use actors, they use very
[35:10] absurd promises, sometimes too aggressive, all this." Guys, I think it falls into level two, which shows a life that wasn't achieved through the product, right? Yeah, like the IT influencers, you think
[35:23] those PLR things about curing cancer, that's level two, huh? now let's go to level TR, man. Curing depends, right? What you said would require
[35:37] if it's weight loss products, whatever products exist, whether it's capsules, right? I think it fits into level two because it's not a scam yet, even if it uses very
[35:52] aggressive promises or not, even if you're talking about the product's effectiveness, that's how even if you're talking about the product's effectiveness, that's how TRS is the scam crowd, that thing with drop
[36:08] with drop shipping, like that, exactly, that's what people are associating most with Black Friday today because it's what will generate the most clicks, access, and talk, it's the Black Friday scam crowd, right? Man, there's a
[36:23] especially, right? I myself stopped working, I stopped. Because of these scams, we noticed when we talked to clients that their uncertainty about buying, their doubt, their
[36:38] fear of falling for a scam became very strong here because of these people. This was imagine how it must be today. It must be very difficult to overcome these arguments, these doubts people have. But that's because there are people taking
[36:55] advantage of, for example, a tragedy that happened in Rio Grande do Sul some time ago to collect donations, which don't go anywhere, except into the pockets of the scammer. Or, for example, the scam we
[37:10] were talking about, the scam of these casino houses that modify their money, or scams where you buy a product and
[37:22] it's not delivered, or scams where you're promised a 180-day guarantee, for example, and it's only 7 days in the end. So, we have an
[37:35] infinity of scams. In fact, you mentioned a very famous case in your area of a young man, right? Okay, so we're talking here before, right? I'm part
[37:48] of a group of entrepreneurs and marketers who work all over the world, and they're very successful people who earn, well, some people earn six figures a month, others
[38:02] nine figures a year, eight figures a month. So, in fact, they're not beginners. They're people who already have a life, they've been living off the internet for a while with a certain level of quality. Oh, and in this group, something funny happened a few
[38:18] months ago: a young guy joined, about 19 years old, and he started saying a lot of interesting and intelligent things in the group. You could tell he wasn't a beginner either, that he was
[38:33] showing he knew about marketing. And besides that, this guy marketing. And besides that, this guy started showing his life
[38:46] started adding people to his CL Friends and started showing his CL Friends and started showing his life there. So, fancy cars,
[38:59] trips... and how old was this guy? I think he was about 19 I think he was about 19 years old. In fact, this guy became a prodigy within the group because, besides helping people say
[39:12] very intelligent things, he showed off this whole lifestyle and claimed to be making 1 million a day. He even showed numbers on his dashboard, which showed that had some crazy strategies, that he was the number one in marketing in
[39:28] Brazil. And people actually bought into it. I even believed it, and I started watching his life. Even during the tragedy in
[39:41] Rio Grande do Sul, he posted a photo and said, "I gathered my business friends here, and said, "I gathered my business friends here, and we chartered three planes of food for Rio Grande do Sul." Anyway, he really built a
[39:55] and started selling it. Then his scam began, right? He started selling mentorship or sharing his strategy, which he claimed was a unique traffic strategy that increased his profits absurdly.
[40:11] He started selling this strategy for R$1,000 to some of the biggest players in the market. So, if someone is going to pay R$100,000... In one piece of information, you know he has some money, right? He has some financial success there. Ah, if
[40:25] I'm not mistaken, about four or five people bought and tested his so-called method and didn't get any results, right? Because he invented it, it's fake. Because he invented it, it's fake. And some time later
[40:38] we discovered the whole truth, right? This guy was actually just a copywriter, an employee of someone, the owner of this house, the owner of these cars, this mansion. He was just an employee of this guy, he wasn't the owner of these assets,
[40:53] right? And it was funny that he, this owner of all these calling everyone saying, "Oh, I just found out here, this guy is pretending to scamming everyone!" And how could this guy not know?
[41:10] He posted things on his Instagram Close Friends and removed his boss. So he found out much later, I don't know how, but he found out. And then everyone discovered that this guy was a con man, right? And nobody knows
[41:24] where he is today, he disappeared. Wow, man, he stole about R$400,000, R$500,000 from people. And we know this guy, no need to say his name. His, no, the boss, the boss, no, some. Some of the people, you
[41:41] should know him, yes, he has a certain base of followers on Instagram, I understand, what a scene, right man? But this big group there
[41:53] does everything, a little bit of everything, but they do n't scam anyone, right? It's a group, it's a pretty big group, there must scam people, without mentioning PR, nobody for sure, wow man. And
[42:13] what do you think, D Black Total? Do you think it's, I don't know, let's suppose at level 1, level TR, how is the division of the group there? You're not in Brazil anymore, right? You're selling to
[42:26] foreigners now, until later... I want you to talk about how it is there in the US, how does this scam thing work and all that, but how do you think this division is in our Black niche here in Brazil? Level 1, level 2, level TR, there are...
[42:41] ah, those who actually make the most money are level TRRS, by far, seriously, the scammers themselves. Competition is zero cost, right? It's much more profitable, right? Because You don't need to deliver anything, you just deceive. You have no cost whatsoever. You're just
[42:54] pay taxes, right? He has to deliver the product, and he has to listen to customer complaints. It's annoying, you know? It's the most annoying thing in the world. Selling is nothing but problems all day long. The only good part is the money,
[43:08] much more easily and in greater volume if you ignore all that and scam people, you understand? So it's more financially attractive, right? There are limits for everyone, morals for everyone, and the limits of
[43:23] how far each person can go, and the risks that person also faces, right? Because nothing prevents them from being fined and arrested, right? There have been many cases like that. So, arrested, right? There have been many cases like that. So, you know people who have been
[43:38] arrested, man, not off the top of your head. And if I'm mistaken, from Rio Grande do Sul, some others appeared who were being To be honest, I don't follow this scam market very closely; I even
[43:51] left Brazil so I wouldn't have to see it anymore because it's not very pleasant. I understand. Then there's level two, level one, level two probably sells more than level one, yes, the more
[44:05] aggressive, the more Black, the more sales, I understand. And then comes that more sales, I understand. And then comes that question, right, before that, sometimes a person doesn't need to stay at that level forever, you understand?
[44:18] Because if you have more money, the money game is crazy, man, the more money you have, the make to be better than the other, right? So, for example, sometimes McDonald's,
[44:33] to get where it is, did much more dirty work than it does today, you know? And today it's much easier, it has much more money, it has influence, it doesn't need to be as aggressive as it was. But we just have to look at, for example,
[44:46] I'm not just talking about advertising here. Okay, but since ads from the 90s were much more aggressive. I don't know if people remember, or if they were born much later. Do some research on the ads that
[44:59] aired on TV in the 80s and 90s, when there wasn't much regulation; it was much more aggressive. And the companies that grew during that period grew very aggressively, much more black market, right? But it's not
[45:12] just advertising black market; there are several types of black market, right? There's tax black market. So, this company has a tax payment scheme—not all of it legally within the law —it finds a way to pay
[45:26] pays more. It finds a way to hire to hire cheaper labor, sometimes it has a partnership with a bureaucrat who can get a law opened for it. So there are
[45:40] several levels of black market, right? And a very large company doesn't need to keep very large company doesn't need to keep risking black market tactics; it's actually riskier, right? It can resolve everything on the side, under the table.
[45:53] everything on the side, under the table. But still black market... uh-huh, crazy! And how's the market doing there? The United States, guys, is more used to scams, like, what 's up? The news here is that more and
[46:07] more Brazilians are coming here to work in this market, right? Because it's actually a very good, very prosperous market, right? The currency is worth almost six times more than the Real, right? The dollar at this moment, so you can earn much
[46:22] more money with the same effort you would have in Brazil. And at the marketing level, Brazilians aren't lagging behind the United States. Brazilians are good at marketing. Yes, we are good, man, we're not lagging behind
[46:38] here. We're even bringing a new wave of marketing here arriving very strong. There are Brazilians who are making 80 million a month, who are making 80 million a month, man, that's millions, damn! It
[46:53] 's a very absurd level, really impactful, right? Even the biggest companies here in the United States in this niche that I work in, in this digital marketing area, right? There are companies that make 1 billion a year,
[47:06] man, in dollars. It's a very prosperous market, in fact, there are more people here in Brazil and each People in the United States are richer than in Brazil, and people are more addicted to shopping, so they're buying
[47:21] everything. And the good news is that there are far fewer scams. There are scams, of course, but here the justice system is more serious. If you get caught, they'll freeze your money, or you 'll be investigated, you could even be arrested. Here, the justice system works better, so that's why there are
[47:38] fewer scams. It 's a more preserved market in that sense, because it's a capitalist market, and capitalism doesn't like scams because they hinder sales, and they hinder everyone.
[47:51] Exactly as you said, people would only benefit the buyer. You said people would buy from you here in Brazil and have many doubts, a lot of apprehension. Yes,
[48:04] exactly. So in the United States, they repudiate scams in that sense because they hinder the economy and hold the the country back. I understand, man. I think we've
[48:17] covered almost everything here about this subject. Do you have any advice for the guys here regarding this, especially because I think it's very appealing for people to scam a lot? It's
[48:32] flashy, it seems like there was a while back when there were even Instagram accounts of people saying they were running scams, and that's what makes money. And [ __ ] it, like, do you have any message for these
[48:46] people? That's right, if you want to make money fast and easy, click on scam, I don't recommend you do that because I think it's a matter of personal morality, but I don't know anyone who got
[49:02] rich from scams and lived a good life until they were 70 years old, you know? Maybe there's some kind of energy, some kind of punishment for these people, and you'll make money fast, maybe you'll lose it fast, maybe you'll get
[49:14] addicted to drugs, and you'll lose your wife too, anyway, it's complicated money, right? But in fact, if the person listening wants to change their
[49:26] they need to open their mind a little playing the victim, don't keep looking at everything as if they were... oh, what if
[49:39] looking at everything as if they were... oh, what if Most of the people I know who are rich today came from poverty
[49:51] who are rich today came from poverty or a mediocre life, right? And they got rich thanks to the internet. I think the internet is the most democratic way to make money today, right? There has never been so much
[50:05] social action in the world as there is today because of the internet, because of the power of the internet, right? But people need to open their eyes, they need to understand that money works in a certain way, and it's not by trying to
[50:18] creating a colorful solution that you're going to make money. The money is in those tedious processes, in sales and aggressiveness. It's in the Black market. If you want to make money, you need to be Black. But if you have
[50:33] understand what I mean. Black market isn't all the same; it's these nuances, these aggressiveness. And then you analyze to what extent you'll go to make money. That's it.
[50:46] Black market is basically knowing how human beings work, and how they trigger things, right? Interesting. So, I thank our informant for bringing more information about this niche, the Black market niche,
[51:02] information about this niche, the Black market niche, Informant: Thanks, that's it guys. If you liked the content, very interesting videos here. And don't forget to comment here,
[51:16] let's give our opinions and bring more information and details about missed talking about someone or something, so comment below. And here on the
[51:28] left, a really cool video is appearing, and here's another video. In this video, I teach you how to monetize and viralize podcast clips on TikTok. So take advantage while you can, there's nothing black here, I'm telling the
[51:41] truth, just watch the video. It's free, right? It's free, so there's nothing black, just go for it, go watch it. Okay? Thanks, bye.
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