Google Shuts Down Email Warm-Up Tools: Breaking News

breaking news here in the cold email community Google is shutting down a lot of your favorite warm-up tools gmas just announced we're sad to announce that we'll be shutting down our warm-up service on January 31st 2023 despite being sad about this there's still plenty to be excited about if you are a cold emailer and that's just one uh AJ goal the founder of gmash gmask is one of the largest cold email sending Tools in terms of

number of active users they have near a billion uh emails going out and on their warm-up service so them shutting this down is one billion less emails that are being warmed up for people that don't know cold email warm up is a uh it's a process that you can basically use to stay out of the spam box and it's one of the key protections that cold emailers use to get inbox deliverability in the live stream now

I'm going to add Jesse owlette because let's let's go full news with this Jesse Jesse OLED is a cold email deliverability expert uh one of the founders of the SAS yacht club which is one of the secret underground WhatsApp communities here uh in the cold email what a day huh this this is insane to see because AJ was tweeting about this months ago and you'd think they would you'd think they would change um Let me let

me give you the question on everybody's mind um what about instantly what about some other tools or what what what's the defense how do we fight against this uh I I think what's gonna happen is you know I thought all these vendors were going to go through that Google process which that was a little weird that they would take 20 30 grand from you for a security audit and then whack you with a lawsuit after you

you know or whatever they might do like I mean obviously they threaten you know legal action or to shut you off the API after so a lot of those vendors were paying for the API for that one reason so it's it's kind of funny I mean I'd love to hear other people's thoughts on this but I mean I think you know if you didn't pay the sender 20 grand or you're not paying for nihilus or something

like that one of the API connector products it's pretty pretty interesting right now you're in a good spot I think as a SAS company yeah I think we lucked out at Omni just because we didn't want to pay for it um yeah well for for everyone listening so there's a bunch of tools out there the old school guys milkshake uh you know AJ's cool gmas um some other tools like uh like lemlist that use Google API

access Like Jesse said they're paying 30k and they're plugging in directly to Google which is cool in the past because if you just hit one button and connect your inboxes but the problem is when Google changes their entire system and says anybody using warm-up can't use the API anymore what are they going to do you know what about instantly instantly is actually fine for right now um but a tool like a tool like gmask can't turn

off warm-up without risking um without changing everything and breaking the tool um or they they can't turn off API access and flip it so they're in a really hard spot and all these tools are in a hard spot so we're going to start seeing uh all of these tools cutting warm up um like Jesse just said instantly's fine omni's fine smart lead is fine um anyone that's using IMAP anyone that's not using a visual Google API

is fine but if I was using gmask right now first of all you're going to need a new warm-up provider um so first so come to Omni um but if I was using gmask right now I'd be worried and if I was using any of these other tools that use the official API like lemlist or mailshake or anything else I would be worried um who else can we pull in go go uh hit up some of

your friends rohan's coming in uh you know the uh and then I think uh there was a couple other people that were gonna join here in a second um just trying to coordinate I mean this is breaking news and not only that I mean it might it might be I don't know if this is bigger or not but Google laid off 12 000 employees uh was it today yeah just announced I don't know what's bigger news

I mean I'm still trying to figure that out but it could be equally as I mean this I think probably the warm-up thing is a little bit bigger news personally but um but uh you know some people might disagree with me but 12 000 employees that's a lot of people they probably killed you know a million warm-ups uh Google Bots still right but at the same time so this is happening at the same time that all

of these Twitter tools were just removed from API access a lot of the Tweet bots so the world now is cracking down on a lot of things that we used to be able to get away with um I feel like we just sold uh tweet Hunter taplio and we might have sold it at the perfect time yeah I saw the uh Crackdown uh what Elon is now what are they what's he doing he's doing uh it's

gonna be harder to run apps now on I mean the API is going to be more restrictive so it's not yeah well they're they're removing any app that tries to clone the Twitter timeline um because a lot of these apps were cloning the timeline and removing the ads and so that's not what they wanted but who knows how far he can expand it he could expand it to tools like tweet Hunter um because that kind of

clones the timeline right it lets you lets you pull an ad so let's let's get vishesh in here's another expert man this guy you know he's a lot of people don't know him but he's one of the best out there he's also a uh growth growth kind of uh cold email expert he's built tons of automation around email and you know I think the nice thing about the shush is he's only 19. we have 19. it's

just it's incredible so um yeah how smart he is you know so um you know we're seeing some Talent some new age talent coming out of here I mean the chef works on a lot of things what do you think what do you think about this big news that uh Alex is breaking here on the um yeah I actually heard about this on quickmail email email I got an email you know morning I wake up and

I read an email uh that Google just released uh bombing is kind of banned uh some tools are just like spinning it off and do a new app guys it's like weird like Google is uh trying to cast that down but uh and uh Microsoft can follow by the way like Microsoft and all of these uh big providers will might follow and it might be harder one person in the space that I think has gotten out

ahead of this actually Patel with milkshake um and cold is asking here what about warm-up inbox warm-up inbox is owned by Sujin mailshake has Google API access or my binbox is a separate app that uses app passwords and uses um you know that fake API so I think this might be the filter and that sort of splitting I really think lemlist also they have lemorm as a separate app I that might be the way that this

ends up going so I guess I got a big question then do you think that organizations will even adopt I mean you know a legitimate I.T team is going to probably look does this create an opportunity for cold email agencies to really start to prop up more because you know your big SAS companies are going to be probably be against doing warm-up right just like with email marketing right like sendgrid does all the warm-up behind the

scenes right so I think what you're probably going to see is the same sort of uh you know what I mean like I think you're going to see the same sort of thing I mean I think it departments are going to question the validity of Engagement uh warm-up engagement I agree well what what I've seen from the Enterprise sales side so trying to sell cold email tools into larger companies especially larger startups is they're already so

behind there are so many startups out there that are sending 500 cold emails a day from their main domain like I I don't even want to name them it's embarrassing to say that they're doing this but they're not using mask domains they're not so I don't even know if they know what warm-up is um so I'll say that one and then number two yes I think it does it does open the door for people that are

you know doing stuff in the background there's one thing I actually like about what omniwarm is doing um is we don't have any of those Advanced features or Advanced buttons or anything right you go into omniworm you hit one button and then it starts the warm-up process so you're not seeing any of the stuff that goes on in the background and that might be the direction we move yeah um I see Rohan chaubri in in here

you want to add him as well yeah Adam he's uh known as India's best growth hacker right is that that's the title right I didn't know yeah Rohan freak out dude what do you think about what are you thinking man let's hear it that's a shocking news but it's not really shocking uh I think all of us knew it was coming uh how I see Walmart from the very beginning is it's kind of gray hat I

would say uh there was email marketing even before Obama Started and all the tools started to appear and I think Alex is the OG so he knows that people did email marketing successfully even before there was any woman told right however warm-up and everything else has made our jobs easier and it is likely to you know become I mean what likely it has already become a standard right so if you say someone I'm doing email marketing

they're likely to say okay what what warm-up tools are you so it's it's a sort of like assumption that people already use them right uh however um I think it should be a mix of both in my opinion um like people used to previously interact with their own employees or friends or colleagues subscribe to newsletters and naturally reply to people as authentically as possible and then there used to be agencies used to do warm-up internally or

maybe some kind of you know Technology power warm-up was there but it was done mostly behind the seats right not light has a warm tool has an offering uh with what's happening with gmas I guess they also had a free offering right which I think got misused or maybe I don't know right so unless we have the details it's difficult to comment but I guess because it was you know all free it got misused and perhaps

billion emails what he was saying one billion emails oh really yeah one billion emails oh shocking oh my God we can um let's go through some questions real quick first of all Nabil says assalamualaikum from Dubai um okay what about mail reach so Mel reaches an API user but I don't think they're authorized on I think they're oauth one so I think I could be wrong here and if the mail reach founder reaches out I'm sorry

uh but I think they're on the oauth one I don't I don't think they would have gotten approved or gotten through that first part of it as an oauth to you know Enterprise whatever connectivity person I think they're they're on the uh uh kind of the the one where you got to give them app password or the other um so I think mail reach would be uh you know they're gonna have that they never went through

the audit so I kind of feel bad for you know limb list I mean they waste I don't know 20 30 grand on that audit now they got to go shut that API off too right I mean we'll see uh guillerm is a really smart guy so we'll see what he does something up his sleeve yeah I hope he has something to sleep um warm-up inbox like we said is app password I'll actually tell auth one

um so basically if the app has a login with Google like one or two click log in with Google it will be affected if the app has app password or oauth one which is where you go in and you create uh your own app inside of Google then it's safe for right now who knows what's gonna happen in the future but that's the breaking news update as they're banning the ones that are using oauth yep yep

and that's what's so crazy right now that you know you think about it this is the first everybody kind of knew it was going to go over to gmask first because they had the most people kind of on that PL I mean that thing was just filled with people abusing right and we'll see okay so here's here's my question actually to you um actually maybe everybody I don't know if you guys have more information than I

do it's confirmed that gmask is pulling form up that's what we started the screen share with that's what we started the news with um are we sure the others are pulling what do we what do we actually know because as far as I could tell at least the latest information I got was we only had AJ confirming that he even got this warning so are we even sure that the other ones are going to remove it

so it's interesting uh you know I see I see mailshake talking a lot about email warm-up uh but I've noticed they're not talking about it as much now so I think what's happened is this this drop came uh what was it it was probably like four or five weeks ago no maybe it was about a month and a half ago when did it initially Robin says so instantly it's safe for right now instantly safe and I

I would assume they would never do oauth 2. they would never do the real or yeah I don't think they would at this point yeah obviously now now that you know it was just a 30 case uh you know it's almost like a little it's like yeah coming to our club for 30k then we're gonna throw you out right that's a great way to handle business but anyways um I I just don't see a lot of

warm-up on like the mailshake collateral or you know even reply that I don't really don't see it I mean it says they have it and everything but you know they're all required I don't know is going to be impacted too right they're a big they have very you know they've tight tightened that um you know I'm gonna go pull up while you guys are doing that I'm gonna go pull up G suite and look up who

is actually approved yeah so if anybody calls any names out I'll be able to do a quick check on the um if it's an approved app on the service uh you don't have to use like a service account like we we talked about right it's good and this is the opposite of what you'd think where you'd think approved apps would be safe but it's the opposite the underground you're getting thrown at the club Amir says now

there'll be a market for the procurement of already warmed emails with him that's already been going on yeah but that'll be even even hotter now you think Omni will ever go include the inboxes for any of the major providers I mean that's obviously a question probably a lot of uh SAS companies are asking right now I mean we're open to we're open to Partnerships we have omniwarm built and it is a standalone tool as well um

omni.us warm-up so we built it as its own thing plus it's it works inside of omni um right now it's unlimited inboxes for 39 which is actually cheaper than that I've tried it I like it a lot I'm glad we put a lot of time into making sure it was good and it's getting better great time you guys have two thank you gravity says I swear nobody's making any sense in this chat for people yeah we

probably should try here I know this is a little bit complex of a topic but um so maybe I'll try to do it real quick so essentially what's happened is if you're using email warm-up which is a way to get more replies and engagement but you're faking it you're just sending it within the network of Google anybody who went through the Google security scan Google had a security scan to become an official provider of to use

their API so when you when I say user API I mean sending emails with their their um you know with Gmail so what happened was a bunch of companies went and got this security audit and then you know what you're seeing recently is one of the companies that did uh gmas AJ he got notified that it's they've noticed the activity and they're they don't like it right now he was obviously probably one of the biggest probably

the biggest user like a billion emails or whatever it was so what what Google has said is they were going to shut it down they I think the second time that they told them all right time to stop the party or we're gonna get rough here he did right so that's what he's announced today that's why it's I think it's bigger news than the uh the actual layoff in a lot of ways just because of the

you know billion there's a billion emails through that system I mean that's it's a lot more you know this is uh this is a very very big uh news for anybody in cold email I mean this has got to be the biggest news of the year so far I think Alex right yeah so far we'll see what happens later this year um but yeah let's uh bring on another guest Faye pops here founder smart lead let's

pop him in the chat hope you're ready to freak out about warm up what do you think about it come on but it's great we're all working together it's great I like a big fan as always you are an inspiration to to many many uh I've been following you since 20 I don't know when so um good to be on chat but uh what's happening at Colleen Milling warm-ups I think Jesse you've outlined it quite well

in short anyone who got verified is in a bit of a hickey and that is just what's gonna happen and as you can see even with quickmail they've actually released a secondary product because I think they're just trying to dissociate the brand all together um I think it's called mealworm.io or something shout out to them I don't care um so they're because I think if they go unlisted Gmail's still going to block them because you're under

Gmail's radar so it is a interesting space to be like Alex and Jesse both of you said um hey yeah you're here I um and by the way I put you in in the timeout here um feel free to come back if you have something to say the UI was looking weird with five people on oh sorry um yeah anyway long long answer um every is going to be interesting let me see if I can pull

uh I still got you Alex so I I think maybe he's lag a little bit yeah I think it's him let me see if we can pull up his uh short blog post message thing he sent and maybe we can share that [Music] nope so they pepper wrote up right now he's having it sounds like internet issues hopefully it comes back in a second um but he was have he wrote up this great uh Point by

point on this which I'm going to share here as soon as I get it onto my computer using uh airdrop so we'll get that going um zodo says This only affects Gmail domains no so this affects all cold email systems that use the Google API um and that so it doesn't matter if you're warming up a Gmail account doesn't matter if you're warming up custom domain accounts uh they're all going to be affected by this if

you're using any any sort of API um based Tool uh that's anything like uh well really confirmed right now gmas but it could be any other Tool uh like like a limb list or any of these other tools reply.io Etc so let's see we're all up it's all up in the work sorry by the way I changed my internet but yeah it's up in the air on who gets smash next yeah exactly okay so let me

switch and I'll show the the thing that you wrote earlier uh so this was this is what we wrote before we end up with 100 messages from people on WhatsApp with warm-ups I'd like to address quick points uh GMAT slim list reply snove everyone who verified their app is hit by this warning and now that Google has uh and given Google's legal team they can't just switch to 2fa do you want to talk about this first

point yeah so so basically what else this is to my previous point is gmas um I'm sure AJ is working on something they can't just be like all right we're going to switch uh off the oauth and we're going to go to two-factor authentication or unlisted applications which is what I guess most of us who are actually succeeding because you are under Google's radar now Google knows you you it is wrong to do what anyone is

doing right whether you're unlisted whether you are um 2fa it's it's part of their terms that says you can't do what we're doing right now however 2fa which is two-factor authentication or SMTP is part of their SMTP Network you they really can't turn that off unless they somehow figure out all your IP addresses and start blocking you from there so they meaning Google basically I mean as long as as long as we're not sending through their

through their API it's going to be hard to track US right the way they identify warmers is effectively through a combination of NLP the tags on subject lines as well as the use of their token with with their module um when I when I read this I had a question about what do you mean by NLP and what do you what do we know about how they're identifying warmers right now so initially when limbworm launched there

were The Originators they just put a bunch of alarm ipsum and that put them into trouble very quickly so then they moved into more contextualized words there's a few not known modules that spin out sentences and then uh people are moving towards more conversational messages since gpt3 uh in terms of NLP the easiest way is repeated keywords one of the most popular one is if you most emo almost would put up a tag on the subject

line which helps the receiving party identify these as warm-ups and filter them up if you're shooting at millions of emails with that tag obviously they're going to pick it up nlps for those listening is national language processing it's just a way to understand and identify certain patterns um so that's the main thing now when I say their module they have certain apis or SDK software development kits that let you use their module so if you're a

verified user which is the you pay them the 7500 Grand you can use their direct module which will then cause I guess this particular problem however there are tools I think Omni does this ourselves instantly and a few other people a smart lead where we have a different way of because we're unauthenticated there's a workaround technically that let's do that so that's the second point there okay yeah exactly exactly right and then we use um we

basically took a bunch of our cold email conversations from our past clients and then we spin taxed every single ones uh every single one the the replies and the messages sent so we have multi-thread like threaded warm-up where it's like we'll send a cold email they'll respond uh we'll respond to their response and it'll just turn into a conversation and we're trying to do that to get around this NLP tracking here nice nice this is I'm

sorry I was just gonna say I'm just shocked by it because I I think what you're going to probably see first this is my prediction uh you're gonna see obviously the first to fall was G Mass we all kind of saw that coming because you know it's a free network and it's in the you know it's it's like right dead center in the middle of the app store right like it's obvious like everyone's on that but

I think the next one um I'm gonna predict something Alex said I'm not you know I don't know if this is a good idea or bad idea but I'm gonna predict that the next one is going to be lemless because I think they have the second most probably on warm-up yeah like they have said I mean what's that it was the first one to uh to popularize it he popularized that automated warm-up system so right yeah

if you remember well back in the day this is 2014 2015 you would actually hire a bunch of virtual assistants out of um subcontinent like India Pakistan Bangladesh and they would have like hundreds of people send out messages and send it back and that's how you would warm it up back in the day and then I guess limo was doing that and very smart move by them but obviously um everything has its day it used to

not even be this competitive you used to be able to get an email account subscribe to like BuzzFeed and other newsletters and just getting those units was enough to warm it up for correct that was that was the that was what they used to do right don't give away all our secrets yeah that would be yeah it's unconfirmed by the way guys that this is going to happen alone this is the only one yeah I mean

I don't know I'm speculating and I have no information and I know Alex you might have information because you're anyways but the point is is that everybody just needs to be on high alert I mean this is kind of the Calm before the storm really take control if you don't know a lot about this pick up one of Alex's I a lot of people learn from Alex like he's been probably you know he's probably the most

well-known cult emailer out there take one of his courses do something like that and you'll learn correct hey can you grab the book cold email Manifesto It's 99 Cents or you're you're already on YouTube so just look at a different YouTube video or if you're on uh LinkedIn or something else come on over um so LinkedIn user says is it confirmed that IMAP warm-ups are okay yes for right now um although I would be wary like

Vape have said in his message um and I pronounce your name right by the way yeah you said it absolutely nailed it yeah okay at this point I just said yes anyway okay so I would be wary like they have said of any of the warm-up tools that are still using you know lorem ipsum that aren't using natural text um and I don't know of any that are still doing this um the old school warm-up method

I would worry about those and I would worry about ones that have tags on the subject lines that are more easy to identify um so we're gonna have to roll out an update for Omni to make this a little harder uh instantly has the tags on the subject lines they actually got out ahead of this pretty well and then I'm not sure how smart lead is when it comes to fighting this we we've got a system

as well that is um individualized per mailbox it's quite difficult very good okay and then there are a bunch of Savvy lucky people that never went down the authentication path dude I was laughing at them on my Twitter because that was my initial reaction I'm like Arc okay Omni just went from a tool that was like behind too yeah API yeah yeah it's just funny that all the companies in the back like you would think in

the right the less funding less mature those are the company the funny thing is the people who are going to reap the benefits are really for lack of a better term the Pirates really I mean I'm just saying like in a in a lot of ways that's who's gonna that's who this news helps the most really all right yeah it comes in waves uh this is what I was always saying um especially when we were we

were starting Omni a lot of people were like oh there's so many cold email tools out there what are you doing um and then I'm like what cold email tool do you use and they all say something else like they used to snow over they use Outreach or they use uh you know any of these other ones and it's because there's so many in there and then they forget that there's a whole other batch of cold

email tools like most of the people who talk about instantly don't know that Outreach exists now mention tout app or yesware and they just they go blank or even mention you know using streak for cold emails or yet another mail merge like the the waves have come and gone and it's it's time for a new wave here new non-api based cold email tools and warm-ups Alex I'm going to share my screen on something yeah uh right

now I just want to show people this um hold on one second here just gonna get the right window up here I've got a um it says instantly should be okay for now that it's true Uh Kevin says what about woodpecker I think we'll answer that in a second woodpecker I believe is API access so it might be yeah just uh I just gotta make sure I don't docs myself here give me one second any company

that's been doing cold emailing for like six years most likely have their oauth so just use that as a yeah if it's a new company they're not they probably didn't go through all the security yeah that's the measure stick for you if they've been around prior to 2020 then they're most likely using oauth because it was free back then and we're gonna see who the smart Founders are you know who pulls out of this I set

a message um I sent a message jokingly I'm like you know Now's the Time if these guys are looking to buy tools you know go ahead and buy smartly try to make an offer for Omni Although our evaluation's a little too high I think for anyone to buy us you see my uh screen so this is kind of a um what this is right here is this is a screenshot of like when you go into your

oauth and look the names are on them so it's not like there's anything here now you know you could probably argue that some companies might need to actually change the name of their app name right here but this is if you go into your G Suite this is what it looks like and you can see over here there's a status that says verified status now this is a status for you to give access or not right

trusted or blocked or whatever but what happened what's happening is if you look it'll say Google verified I don't have G Mass on here unfortunately but if it was on here I would say Google verified if you had mailshake it would say Google verified if you have outreach.io it would say Google verified if you have a sales law if they would say Google verified if you have instantly it's not Google verified so they didn't go through

a 30 whatever the audit cost and then then I'm sure they've both of these businesses clearly have the money to do it it's just a matter of okay is this what we want to do I mean you know email is an Internet Protocol it's not owned by anybody right so it's so you know it's not something you have to do right like it's if you want to use the API you get extra benefits you get access

to the Google team but I don't know if some of these companies saw this coming because they were using the warm-up and then like even this one right this is another one warm-up inbox this is like a random kind of warm-up tool not Google verified so the not Google verified ones are the ones that are going to get you know this is a good thing for people who aren't it's kind of weird but the fact that

they're not verified kind of puts them you know they're they're not really uh they haven't really made a decision to to do a deep integration with Google right and they might not need to right like because email is not owned by anybody right so anyways I just wanted to give an overview of this hopefully this was helpful um but this shows you what you should look for so if you're using a product that is Google verified

and it has an email warm-up built into it these are the people that are waking up today uh the founders of those companies are waking up today saying get my VP of engineering on the phone we've got a problem we got to go figure this out right and it might be a legal problem more or less right so that's what I'm trying to kind of present to everybody here uh Alex and thanks for pulling this together

it's been very helpful of course and it's going to look like one they're going to start turning off the warm-up and then two ideally they're gonna start buying up warm-up tools on the down low and then maybe doing a partnership like if you if you do um if you go into mail Shake right now the way that mailshake does their warm-up is it's a coupon code for free warm-up inbox which leads me to believe that there's

some back end back room dealings going on which is actually the perfect hybrid to get around this because now mailshake has ultimate you know they've got Google API integration but they also have access to a free online books um so that might be the way that a lot of these guys go although it's sketchy you know what I'm saying like the guys with the API access are the non-sketchy guys so now we're getting now we're getting

a little sketchier here um let's do some more questions here Nabil says why can't I just cold email Alex from my regular company Gmail like a normal person um you can no problem you can send your your from your Google workspace accounts no problem uh this is for cold emails at scale if you want to send you know 100 cold emails a day or a thousand cold emails a day or like some of us do six

thousand seven thousand cold emails per app per day you know like whatever you want to do um the the higher the volume you get the more tricks you need I would even argue that if you're sending you know 10 personalized cold emails a day you don't even need to worry about warm-up maybe even 30 a day you don't even really need warm-up but once you start getting closer to the limits uh that's when you start needing

tools like this um Dark Matter asked when we were talking about the book he said a book about the laws no there's no book about the laws we're in Uncharted Territory the book is just about cold email in general uh Marcus it will work if you do 20 yeah same thing I said if uh warm up without warm-up works for like 20 emails a day but after that you will need warm up woodpecker we do not

know about right I'll try to install it here really quickly and um um woodpecker Zoloft so they they will be hit by this I don't know I mean I really don't want to start speaking and putting something along under the crap right yeah like yeah and remember some of them are just waking up to this right it's only 8 45 the founder might not have even gotten out of you know bed yet and he already found

out now that or she I think yeah but they've already found out that basically they're gonna have to go re-engineer their whole warm-up strategy and if any of them were using it as a marketing tactic right like that's an interesting thing too because I know mailshake does do a lot of marketing on um email warm-up so it's like you know now it's going to be interesting because like Google's gonna watch that and if they see a

lot of dollars spent there might ramp up the letter um you know the letters so I mean it's it's going to be very interesting what happens here that you you're going to need a wartime CEO kind of thing you know here this is what you're going to need you know someone really understands kind of will be on fire with new tools soon agreed yeah and I'll reach out to uh Mitchell reach out to Noah and start

pitching your tools uh my two cents on that is simply don't go for it and this is controversial perhaps don't go for tools that are just Walmart tools because people are buying very fresh domains and dumping it over there and just using that and then GTA flowing out of it um use a software instantly Omni smart lead whichever one you want to use that does both which actually shows that the people warming their domains are actually

also going to send emails from it so otherwise you're just going to be in the pool with a bunch of people who actually don't know what they're doing and have all fresh domains and there is a net negative effect that comes with that do you want some mature domains as well and no one with the mature domain is warming up their domain using like a random tool and appsumo so just keep that in mind I don't

want to [ __ ] on people who want to be successful I wish for the best but just FYI that's all that was actually one of the big benefits um garum when he came on the channel he was talking about this is one of the big things that Lem warm has over other tools is they have like whatever google.com or some of these major domains in here like people from LinkedIn or whatever in their warm-up system or at

least they were last time he talked about it so the the amount of um you know the amount of value to using a warm-up tool like that versus something like a gmask it's night and day or a free warm-up tool even um somebody has a question here when is gmask getting banned it is getting banned on January 31st 2023 so in 11 days uh do I have to use it do I have to turn it off

right now honestly for safety I would say get off of gmax right now yes um but but technically no it's going to turn itself off so if anybody has a tool uh and they want to know if it's verified I now have access to the data where I can tell you if it's verified so if anybody has one just throw it in the chat we'll let you know if it's verified or not woodpecker is verified okay

so again if it's verified that means it's it's eligible to be banned like this for its warm-up system uh Liz Jesse says wow Google isn't messing around they are trying their hardest um Google is all about usability similar on the uh to the SEO side right they don't want people to game the system the problem with uh email warm-up and why it's been able to get through and why Cold email has been able to get through

this whole time it's because email is completely decentralized right Google owns their uh google.com right they own all of those uh listings what they don't own is everybody's inbox right people could be using Outlook people could be using uh Gmail they could be using all sorts of things thousands of thousands thousands of thousand things so this is a constant battle for Google and this is one of the biggest hits that cold emails ever taken as far

as as far as I've seen this is yeah this is the big this is probably the one of the biggest news stories in in I mean it's been around since 1971 right so or 72 whatever uh so this is a big deal I mean it's quite a big deal it goes to show how popular cold email has gotten but then also uh you know maybe it's gotten too popular and now now it's gonna start getting cracked

down it reminds me of SEO a lot um and Gmail is one of the biggest providers so Gmail and Microsoft if they start cracking down on on spam even harder uh you know it's gonna be a bumpy road over the next five six years or more with cold email do you do you want to do a quick uh I'll ask both of you guys verified or not I'll give you the tool and you guys tell me

if it's verified or not you predict make a prediction I'll tell you the answer yeah let's go all right so ample market amp Market yep ample market verified I'll say verified nailed it yep there we go okay let's go to the next one quick mail verified it's verified I was gonna say not verified I'm guessing though um instantly we know is not verified give you that what was it super it's up on the screen super send

super send okay hold on um I don't have oauth set up at all so they're not doing it they're just doing it your ability the one by um for about his name Daniel that's you yeah uh Melody's uh the email wizard one yeah then then it's not verified nope yeah um I think that alphabet is going to hit some other blood vessels soon ai's on the horizon yeah Google's at war with um they're at war with

gpt3 and the AIS and they've built AIS to fight the AI and that is one reason why um I think we're all kind of worried here uh but for more ai's attacking cold email from most worried right now yeah but also cold email responses are getting smarter and uh all sorts of tools are getting smarter about identifying what a cold email is like whether an email actually is a cold pitch and once that starts happening it

does get very muddy because we're gonna we're gonna see bots that even could be trolling Us by AI so let's say yeah warm yes or no verified or not I'm gonna say no um no wrong they're very oh [ __ ] all right wait so mealworms one for them male worm got through though I mean it's like they didn't know they were using it for warm-up but they still charged them now that's a very weird business model there

because you charge them the security audit they're called mealworms so you're like okay you're reading it you're like yeah I'm gonna let these guys through and then I'm just shut the thing down and like um I don't know if I would want to be the male worm guy right now or you know um him because you know if you look at this like he just paid the security audit he got Google verified and is this one

is this a change here's the real question that I'm not clear on that is this a change or was it okay like was it okay to use warm-up and now it's not existed on this you couldn't use it it was always part of their their attempting that you should not be doing this it was always possible people approved a bunch of apps that broke their own regulations when you're getting paid 100 grand for doing absolutely nothing

and getting a Dev to say Yes um probably an intern to say yes yeah that's gonna happen and hundreds of tools is a couple of million bucks for free so why not let's do one quick recap of the news for everyone that's just joining us um AJ who started gmas which is one of the largest cold email tools billion emails sent um is shutting down their warm-up because Google has warned them uh that they are not

allowed API access with warm-up so they've decided to keep their Google API access and remove warm-up tools um all the other Google API based tools that we're expecting announcements from all of them soon on all on the same thing so that's the big news that's happened so new tools are basically safe old tools uh are hurt Jesse says AI versus AI this is the future we're living in it really is yeah it's like that movie with

Ryan I mean you look at the Blade Runner the uh you look at the quote from what is it AI will cause Wars I mean that's that's right from uh what's Larry uh what I figured for some reason I'm blanking on the name but I found her Google right he said that made you know it's going to be so anyways it's kind of it's really interesting to see what's going on right now this is going to

be very interesting yeah uh I'm in I think I missed the conversation but warming up Gmail G Suite is done using the API if Google wants to ban warm-up do they stop the Gmail API which means email Outreach via Gmail G Suites goes down as well no that's that's the answer the short answer is no um what they basically have done is they're enforcing their policy uh they basically approved a bunch of apps that break their

policy uh which is Gmail uh or warm-up is not allowed they approved a bunch of apps and now they're going back on their word um and basically stealing hundreds of thousands of dollars I I mean it's a very interesting yeah approach when you did the security audit it was simply to verify that you are not misusing their data the security audit was not on the policy break the policy break is around automation of emails programmatically using

fake data right which is what literally called uh uh mass mailing so they're going to come back and say what I'll give you the money because technically we just audited you for your security not for whether we approve you for your um whatever so it's a bunch of we'll have through Enterprise that's all it is would you ask for a refund if you went through with their security audit yeah I'm not going to say whether I

didn't know but you know my answer that I did uh I'm not gonna ask for a refund because I don't want to get into I I just at this point the irony is I don't want to be known right like I think I I really don't want to be known I just want to stay in the weeds and and people who need to know us know us and they they keep sharing us but I think uh

it's almost a negative that you're popular for the next four months and you'd rather want to be one of those tools that the the hyper smart people know and and use and and that's what I want to stick to um uh I just want to add into that I think people are getting too excited to some extent like Jesse explains it I'll stop you here but a good cool email get Alex's course he speaks about it

a lot there's a lot of YouTube videos where he speaks about this good structure um crazy leads a little bit 100 yeah I think you're getting cyber attacked right now kind of weird you sounded like the Matrix there for a little bit yeah am I better now no no no oh still um saying you know this might not be as big of a deal for some people but you know I mean it's it's definitely something to

look at I think you need a six-month plan to know which warm-up tool you're gonna be using within the next three to six months because you might not be using the same platform that you're using now and I think if you don't know what email warm-up is like go get Alex's course I mean that's where everybody learns I mean everybody I talk to I'm like how'd you learn all about email everybody just says you know that

Alex's courses email10k.com let's do it pretty much uh sorry so what I was saying was that affected let's not do a warm-up as far as I know so they're not going to be affected yeah so not affected uh only tools this this ban on warm-up will only affect tools that are doing warm-up okay paper go for it so sorry um I was simply saying get your technicals right but just in some of the chats that were

part of people just over analyze and don't never end up sending emails warm-ups are crucial fundamental for Success um but Alex said if you're sending 30 40 don't stress on it I'll be sending more definitely stress on it get your copyright find your leads clean your leads send a few emails then start worrying about you know is my life going to end is is everything gonna you know uh my business gonna come down um so yeah

um this is big big big news since 1972 as we said it means we we are in trouble but don't be discouraged from setting up a couple hundred thousand emails you should be fine okay so let's um let's conclude it we've been going 47 minutes it is heating up you want to you can wrap it right so let's conclude it with mentioning some tools that are safe right now so omni.us is safe uh warm-up inbox is

actually safe right now uh vapov's tool smart lead is safe um what else we say Melody is safe uh instantly uh still safe for now um upticks is safe they're using uh nihilus nice oh I wonder if that's actually a question I have though is that is a very tricky as a company but more of the companies that use nihilist to do this this is an interesting one I don't know how many use nylons for warm-up

that the cost model doesn't really make a lot of sense but so let's go do a quick breakdown of what that means for people that don't understand uh is this yeah you could go right ahead because I know you yeah no no Jesse go for it so nilas is an API tool for developers that don't want to go build all of the rich like sort of like you know labeling and all the different developer stuff that's

kind of already in the Google so it's really really good at like dealing with mail now there are a few warm-up it's probably not by they probably are doing it by their own they're probably doing it because they want the entire package but anyways they pay them a certain amount of money you know maybe a dollar or two dollars four dollars whatever their Char their rate is depending on how many inboxes they have but they they

don't use Google API they go through Nyla so nihilus handles it all now the question is is obviously nilas if they're if they have any of the big warm-up networks on their platform that network will have some I mean they're going to comply 100 with Google right like that's their entire I mean that is like their entire business they don't even it's all they care about is developer security and all that so the question is is

what's going to happen there and I know some of the some of the platforms are using um Nyla so it'll be interesting to see what happens there that's a whole nother world that we'll crack now but anyways that's the that's the point on that one okay that's interesting so let's wrap it um just with a little light promotion so Jesse what do you sell and where can people hire yeah so uh you know I've got a

cold uh email delivery course out right now called cold email operating system uh also have a SAS platform called lead magic it's really not related to cold email as much as it is uh helping kind of figure out who's on your website competitors are like clearbit or or lead feeder those types of products so we called email people that have visited our website and that's kind of our strategy and it's worked pretty well so far awesome

Vape up same to you co-limiting software that lets you scale land your lead inbox simple um build for scale build for landing in your leads uh primary inbox that's about it smart lead let's see the name indeed it's smartly.ai that's the website you check it out awesome and then if you want coaching on cold email you can go to email10k.com or if you want to grab the best cold email tool in my opinion I'm not gonna

say I'm not going to say that on a stream with Vape Huff because we're both actually we've got we both got great tools um if you want to send your first cold email campaign for free going over to omni.us all right guys thanks and uh good luck out there thank you very much take care