AI Summary
The speaker addresses a gender disparity in cold email testimonials, noting that women often achieve significant results but are less likely to share them publicly. He launches a 'call to arms' encouraging women to submit video testimonials for a $50 reward.
Chapters
Michelle (Mahala), Robert's assistant, noticed that all testimonials on the site were from men, despite women like Tierra Wilson and Sophie achieving results.
A man will brag about making $50 online, but a woman will make $10,000 and not tell anyone. This is the key barrier to collecting female testimonials.
Women who are winning with cold email (even just booking a meeting) are encouraged to post a video testimonial on YouTube or email Michelle for a $50 reward.
Mintu shared her excitement about the cold email course, highlighting the helpful resources, even though she hadn't yet achieved specific results.
Videos can be short (e.g., 22 seconds) and should mention any win (open rates, responses, etc.). $50 is paid via PayPal for each approved video.
The speaker urges women to share their cold email successes to inspire others and help Michelle build a more diverse testimonial library, with a $50 incentive for each video.
Clickbait Check
90% Legit"Title accurately reflects the video's core message: a call for women to share cold email wins."
Mentioned in this Video
Study Flashcards (4)
What did Michelle notice about the testimonials on the site?
easy
Click to reveal answer
What did Michelle notice about the testimonials on the site?
All testimonials were from men, despite women achieving results.
What is the core reason women don't share their wins according to the speaker?
medium
Click to reveal answer
What is the core reason women don't share their wins according to the speaker?
A man will brag about making $50, but a woman will make $10,000 and not tell anyone.
01:30
What incentive is offered for submitting a video testimonial?
easy
Click to reveal answer
What incentive is offered for submitting a video testimonial?
$50 via PayPal.
04:30
What email address should testimonials be sent to?
easy
Click to reveal answer
What email address should testimonials be sent to?
04:30
💡 Key Takeaways
Women Don't Brag
Key insight explaining the gender disparity in testimonials.
01:30Call to Arms
Direct appeal to women to share their successes.
02:30Full Transcript
i was talking to mahala who's also known to me as michelle that is robert's assistant but she really runs robert's entire team and that's really what i wanted to talk about today so let me show you michelle i'll keep calling her michelle because that's what i call her even though her romanian name is mahala this is michelle right here in the thumbnail and it's that's an old photo of her this is what she looks like now
but anyway michelle had this vision okay she was like i she was like all of our testimonials all of our testimonials on the x27 site on email 10k.com they're all men yaheny is men stretch your income is a guy michael here and we were just wondering really she was wondering running the entire initiative why women aren't winning at cold email okay and i knew when she said that that wasn't true because we had tierra wilson made
three thousand bucks we actually do have a testimonial here from sophie uh let's find this sophie right here okay christina brown also another woman finally made 10k uh sophie here three thousand bucks so what was missing that and this is a call to arms this is a call to arms what was missing and i found out and i'll tell you one second what was missing is this exact thing hold on let me show you this can
you see me let me make sure you can see me before i say this you definitely can okay this is what was missing a man will brag about making fifty dollars online but a woman will make ten thousand and not tell anyone okay i posted on twitter asking for specifically female testimonials and bianca online empress got back and she said i can't say i've won yet but cold email has opened so many doors for me in
my life and business we had a ten thousand dollar month a while back from it baby steps ha ha don't suppose i qualify question mark that made me realize this is this is what we're dealing with so what i wanted to do i wanted to make this video as a call to arms meaning if you're a woman and you're winning with cold email and we'll i'll tell you okay ten thousand dollars about this winning with cold
email i would even say if you've booked a meeting okay like literally whatever if you're winning with cold email ideally through one of our courses please post a video testimonial and that'll make michelle that'll make michelle happy okay looks kind of happy here don't make her frown don't make myself round we want your testimonials i want to see i know you guys are winning like lakeisha is crushing it with cold email tierra christina so like we
have ladies that are doing very good but this is what's holding there's men to i'll play men2 in one second this is what you guys this is what you you ladies are uh are missing out on a dude is gonna brag about like oh i made three dollars dude or like not even money i made them i got a meeting i got i got a 10 open rate and they're gonna brag about that so i need
you all to start bragging as well and i'll give you 50 bucks for a video testimonial to make michelle happy okay fifty dollars video testimonial ideally you say something about results but i don't want to psych you out uh here's one from mintu where she didn't really get any results yet at least i don't know like you might talk to her she might have closed like a billion dollars in sales you know what i'm saying like
come on anyway let me play mint two here we go hi alex uh my name is and i went through your cold email course i must tell you that i'm really excited about cold emailing now i was able to understand everything that you were trying to convey from the course and the best part for me was the resources that you have shared throughout they are really helpful and yeah thank you for creating it so there we
go that's that's my call to arms for you ladies for you ladies that i know exist and that i know are in our group please if you would comment down below on this youtube video with a video of yourself you saw mentions it was only like 22 seconds long it doesn't have to be long it's a video and if it looks good looks good not meaning your looks are good but like you know just talk about
your win it could be one meeting it could be anything and if it if it looks good feels good then we'll we'll give you 50 bucks on paypal that's it that's that's the deal that's what we're dealing with here that's what we want to do ladies of cold email post below uh alternatively you can also email michelle x27 marketing.com that's also down below in the description of this video i want to see you guys win i
want to see you girls that have already won just talk about your wins a little bit more okay so do that film the video everyone who posts if as long as it's a good video is going to get that 50. it's not just like the first one or whatever so brag more show me your wins any wins open rates response rates just like show me like you're excited about cold email even just at bare minimum and
you'll get that 50 bucks so post down below and i'll talk to you soon it's great chatting with you today and i hope you have a good rest of the day