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Grow From 0 to 10,000 Instagram Followers: Your 90-Day AI-Era Roadmap

0h 36m video Published Mar 25, 2026 Transcribed Jul 31, 2026 M Modern Millie
Beginner 18 min read For: Aspiring Instagram content creators, especially those starting from zero and looking for a structured, AI-enhanced growth plan to reach 10,000 followers.
AI Trust Score 68/100
⚠️ Average / Some Fluff

"Delivers a solid, structured 90-day plan with real examples, but leans heavily on a sponsor (Stanley) in the middle and can't guarantee the promised 10K result."

AI Summary

This video presents a 90-day Instagram growth roadmap designed to take creators from zero to 10,000 followers by balancing timeless content strategies with AI-powered tools. The framework is broken into three themed months — ideation, creation, and optimization — with concrete examples from real students and reusable AI prompts throughout.

[00:01]
90-Day Roadmap Overview

The plan is split into three months: Month 1 focuses on ideation, Month 2 on creation, and Month 3 on optimization. It balances old-school strategies with AI implementation to help creators keep their authentic voice.

[00:42]
Month 1: Define Your Niche

Before creating content, get clear on what you want to be known for over the next 3-5 years — not just what's easy or what other creators do. Michelle, a student, chose 'simplified skin care for women over 40' as her niche.

[02:53]
Why Niching Down Matters on Instagram

Instagram creates an account embedding based on your profile and categorizes your account under one topic. If your content is scattered, the algorithm can't show it to the right people, making growth harder.

[05:40]
Create a Mission Statement

Anchor your content with a mission statement like 'I educate women over 40 about skin care to help them stop wasting money, understand their skin, and follow simple routines that work.' Every post should pass the niche, content pillar, and audience needs test.

[07:01]
Optimize Your Profile

Use a keyword-rich nameplate, a clear profile photo, a bio that shows value, an email for brand deals, and a freebie call-to-action that drives email signups. Example: Tonya's profile says 'doodle grooming tips' and offers a '10 must have products doodle parents need' freebie.

[09:15]
Define Your Unique Edge

Your unique edge is a one-sentence follow-worthy promise that differentiates you from other creators. Example: Kira's bio changed from vague 'I teach women to thrive' to 'Helping women manage chronic illness with just 15 minutes a day' — a clear transformation promise.

[13:04]
Research Proven Content Ideas

For rapid growth, prioritize what your audience wants over your own raw ideas. Use validated research: look for top-performing videos with a strong view-to-follower ratio and recent posting dates, then save them to collections.

[15:03]
Use Stanley as Your AI Coach

Stanley (an app by Stan Store) analyzes your profile and content, suggests high-performing videos in your niche, writes scripts in your brand voice, and includes hooks, CTAs, and visual cues. You can also generate fresh reel ideas in the chat.

[22:32]
Month 2: Get 1% Better Every Video

The goal is to improve one element at a time across ideation, research, filming, editing, and posting. Use analytics to identify what's working and double down. For example, Stanley can analyze your last 30 days and suggest which topics to lean into.

[28:24]
Use AI Tools for Editing Efficiency

Tools like Gling AI auto-cut talking head videos and Sub Magic auto-add captions. Improving editing efficiency is a valid way to get 1% better without sacrificing quality.

[30:38]
Month 3: Optimize with Dashboard Data

Use Instagram's professional dashboard to filter content by follows and shares. Find videos that gave you the most followers (e.g., one gave 9,000) or shares (average 10-600, with 400+ as a good target), then recreate those formats.

[34:11]
Build a Signature Series

Turn your best-performing video into a signature series like 'How I made $5,000 with a 500-person email list.' This keeps viewers coming back and encourages follows. Test trial reels with different hooks on the same storyline.

The 90-day roadmap gives creators a clear, sequential system: clarify your brand and niche, create messy-but-consistent content, then use analytics to double down on what works and cut what doesn't. By combining authentic positioning with AI tools like Stanley, reaching 10,000 followers becomes a repeatable process rather than guesswork.

Mentioned in this Video

Tutorial Checklist

1 00:42 Define your niche: pick an industry and a specific audience (e.g., 'simplified skin care for women over 40'). Use an AI prompt to get a draft direction.
2 05:40 Create a mission statement that combines your niche, content pillars, and audience needs. Every future post must align with it.
3 07:01 Set up your Instagram profile: keyword-rich nameplate, clear profile photo, bio with value, email for brand deals, and a freebie CTA.
4 09:15 Craft your unique edge: a one-sentence follow-worthy promise that differentiates you, ideally with a time frame or transformation.
5 13:04 Build a content bank: research proven ideas in your niche using Stanley (AI coach) or manual search on Instagram.
6 18:43 Save top-performing videos that have a strong view-to-follower ratio and are recent. Organize them into collections by content pillar.
7 20:44 Start posting in Month 1: be messy, focus on volume and consistency, and give yourself permission not to be perfect.
8 23:10 In Month 2, use analytics (ask Stanley) to identify what's working and what isn't. Double down on topics that drive followers and engagement.
9 27:15 Get 1% better each video: improve one element per video, like lighting, hook text, pacing, or editing with Gling AI and Sub Magic.
10 30:38 In Month 3, open the professional dashboard, filter by follows and shares, and find outperformers. Recreate those videos and cut consistently low-performing formats.
11 33:18 Test trial reels with different hooks on the same storyline, and turn your best-performing video into a signature series.

Study Flashcards (10)

What are the three phases of the 90-day Instagram growth roadmap?

easy Click to reveal answer

Month 1: Ideation, Month 2: Creation, Month 3: Optimization.

00:42

Why is niching down especially important on Instagram?

medium Click to reveal answer

Instagram creates an account embedding based on your profile and categorizes your account under one topic; if content is scattered, the algorithm can't show it to the right people.

02:53

What is a 'unique edge' in an Instagram bio?

medium Click to reveal answer

A one-sentence follow-worthy promise that differentiates you from other creators and explains the immediate value you provide.

09:15

What niche did Michelle choose?

easy Click to reveal answer

Simplified skin care for women over 40.

04:41

What should you look for when researching proven content ideas?

medium Click to reveal answer

Videos with a strong view-to-follower ratio and recent posting dates that are relevant to your niche.

18:43

What does the AI app Stanley do for creators?

medium Click to reveal answer

It analyzes your profile and content, suggests high-performing videos in your niche, writes scripts in your brand voice, and generates fresh reel ideas.

15:03

What is the goal of Month 2 in the roadmap?

easy Click to reveal answer

To get 1% better during each part of the creative process, such as ideation, research, filming, editing, and posting.

22:32

Name two AI editing tools mentioned to improve efficiency.

easy Click to reveal answer

Gling AI (auto-cuts talking head videos) and Sub Magic (auto-adds captions).

28:24

In Month 3, which metrics does the creator recommend filtering by in the professional dashboard?

medium Click to reveal answer

Follows and shares, to identify videos that bring the most new followers and reach.

30:38

What is a signature series?

medium Click to reveal answer

A content series built around an outperforming video, such as 'How I made $5,000 with a 500-person email list,' that keeps viewers coming back for more.

34:11

💡 Key Takeaways

💡

Instagram's algorithm categorizes by profile topic

Explains the root cause of struggles for lifestyle creators and why niching down is non-negotiable on Instagram.

02:53
🔧

Turn your bio into a transformation promise

Shows how a single sentence can make a profile follow-worthy by stating a specific outcome for a specific audience.

09:15
⚖️

Compound 1% improvements across the creative process

Replacing the vague 'make better content' with a measurable, repeatable improvement framework makes month-over-month growth tangible.

22:32
🔧

Let data pick your next video

Filtering by follows and shares turns analytics into a content strategy, moving from 'what went viral' to 'what result did it create'.

30:38
🔧

Create a signature series from an outperformer

Turning one winning idea into a predictable content franchise is a practical way to build loyalty and repeat views.

34:11

[00:01] Instagram from zero to 10,000 followers, this is the exact plan that I would follow. And since we're going to be working smarter, not harder, this strategy is going to balance some like old school timeless strategies with also

[00:13] AI implementation so that you could keep your authentic voice as a creator while video, I'm going to walk you through my three-month framework that I would throughout the video, there's going to be AI prompts that you could use for

[00:28] timestamps are below. Use them if you need them. Let's jump in. Our 90-day broken up into three months. So we have month one, month two, month three, where each month is going to focus on a different type of approach. Month one,

[00:42] we're going to focus on ideation. Month two is creation. And month three is optimization. Wow, I didn't know all of them ended in ation, and that sounds kind of cool. Starting with month one, ideation. This is the month where you're

[00:54] like what you want to be as a content creator and your validated post ideas finally collide, which are probably the two most commonly asked questions that I get inside of my BSP Slack community with all of my BSP students. Number one

[01:10] question is how do I get clarity on my brand? How do I find my niche, my content pillars? Does this all make sense? And also two, after you do figure that out, how the heck do I get video ideas that are going to perform well and

[01:22] also align with the personal brand that you have developed. I call this the together all of the ideas and finally universe. With this ideation month, we're going to break it down into three

[01:34] your profile, and building out your content bank. If you've been following me for a while, you probably know the breakdown of each of those steps. So today, I wanted to kind of walk you through how to actually do this with

[01:46] real-life examples from my students in our Slack community. Let's start with actually look like? How can you get clarity on that? Meet Michelle. Michelle's a 51-year-old beauty creator. When she joined BSP, she shared how she

[02:01] wanted to post about skin care, makeup, UGC with the potential to also make and sell digital products someday, so monetize as a content creator. Her biggest struggle was getting overwhelmed like on the daily trying to figure out

[02:14] how to manage all the things because she's posting to Instagram, YouTube, and TikTok. And she also said her biggest weakness was Instagram. She just couldn't figure out what the audience over on Instagram wanted. So, the first

[02:26] thing that she needs to do to define her brand is just getting even more clarity on what she wants to post about and specifically niching down. Now, I say that with kind of like a scrunchy face, niching down, because nobody really

[02:39] wants to niche down, but on Instagram it is like paramount. Am I using that word correctly? It is so important to niche down. Why out of all the platforms Instagram is the one place that I will always tell people to niche down,

[02:53] whereas other platforms you might not have to, because Instagram, what they do is they create an account embedding on your profile, meaning they're going to your profile, meaning they're going to categorize your account under one topic.

[03:07] And if you're posting about makeup and skin care and UGC with a bunch of different brands, Instagram is never going to be able to categorize your to the right people, which is why people who are posting lifestyle content on

[03:20] Instagram have such a hard time growing. It doesn't mean lifestyle's impossible. for Instagram specifically, they don't know how to topically categorize your account and assign it to like one thing. Therefore, it's going to be harder to

[03:33] grow. There's other reasons why niching down is actually a superpower. Like if you are somebody who is open-minded and open to niching down, it could be your talk about that. So, right now what Michelle realized as she was kind of

[03:47] diving in to getting clarity on her personal brand was she found that even because it's like there's endless long-term when looking at the bigger picture, her true love was skin care and

[04:02] that is what she truly wanted to focus on. That's what you have to do, too, when you are defining your personal brand. You need to figure out like why you picking all of these topics? Sometimes you might be choosing

[04:15] something simply because it's easy or because another content creator does it "Oh, well, I want to do that, too, cuz it's working for them." Or maybe you because that's what your audience already wants. But at the end of the

[04:28] day, I need you to focus big picture, big goal for you, focus on you. What do you want to be known for in the next 3 to 5 years? What lights you up? What could you talk about endlessly for forever and not get tired of it? Pick

[04:41] that thing and that is going to be your niche. So, when Michelle picked her niche, she set on simplified skin care for women over 40. This is the perfect niche summary because it's not just a skin care, you know, like she's getting

[04:55] specific on what type of skin care and for who. That is how you define a niche. The type of industry and the audience. So, simplified skin care for women over So, simplified skin care for women over 40 or at-home fitness for moms, you

[05:09] audience. You need to get clear on those three things. After you have your niche those content pillars subtopics. This is like the umbrella other things you're was ingredient translation, simple routines that work or skin care routines

[05:24] that work, myths and misinformation about skin care, product testing, and content pillar was more of like a testing ground, kind of like a fifth little bit and give her that option to niche out down the road. With clarity on

[05:40] and how she wants to help them, she's able to kind of craft this mission statement that her whole content will follow and lean into. So, that mission statement was I educate women over 40 about skin care to help them stop

[05:53] wasting money, understand their skin, and follow simple routines that work. Basically, now anytime she's going to post a post, she's going to ask herself, niche, content pillar, audience needs,

[06:05] yes, it's a good post. If the answer is no, it might be something to put on the time, especially if your goal is like rapid growth. You need to be focusing on get started, this is likely the prompt that you're going to want to plug into

[06:20] chat. And when doing this, literally, I need you to know this is just like draft one. This is your framework. This is just something to get you going. This is you're like, "Okay, cool. This is good enough." I don't need you to brainstorm

[06:35] figured it out. This is perfect." You are not looking for perfect here. You are looking for just like a direction, somewhere to go. Because when you have like, "Okay, this is somewhat of a niche. This is something I can get

[06:48] action, more and more clarity will follow. So, I just need you to start on After you have that figured out, you're going to plug this into your profile. So, that's when we go into step two, set up your profile. I like to have a solid

[07:01] profile set up before posting content just in case a video goes viral. This is increases the likelihood of people actually following me after a video goes viral. So, let me show you a solid example of what I feel is a great

[07:15] profile set up. Okay, this is my student Tonya. Tonya and I go way back. I feel like she was like one of the OG BSP students. So, let me show you how she has her account set up and why it works so well. So, username, profile photo,

[07:27] nameplate, they're all very much communicating what her niche is. In her nameplate, she says doodle puppies and doodle grooming tips. Very clear if and type in like grooming tips or like doodle grooming, her profile is going to

[07:41] show up because that name plate or like the subheading, I don't know where you put your name, that is very searchable. So, you want to put in those keywords of what you think people are typing into the search bar to find you. So, for

[07:53] Michelle it might be like skin care tips for women over fit 40. That's going to be in her name plate. But, with Tonya we have doodle grooming tips. Perfect, good find her. Profile photo is her and her doodle doggy like doll. What a perfect

[08:08] way to visually represent her niche. And then going down into her bio, she says teaching you how to groom your doodle at home, judgement free, my way with her email and a call to action, 10 must have products doodle parents need. Call to

[08:22] action to her freebie in her stand store. This is like chef's kiss, I love it. Telling her audience why they should follow her, what value do they get when going to teach them how to groom their doodle at home, basically saving them

[08:34] their dog to the groomer, which is amazing. Putting her email in her bio is just a strategy for creators to land brand deals. So, if she's looking for put her email address in there. And then of course, growing her email list, we

[08:48] have 10 must have products doodle parents needs. This is just her freebie and more people she puts on her email list from downloading that freebie, the more people she can sell to down the road or even just give more value to via

[09:00] email subscribers. So, if I'm setting up my account again from zero and I want my bio to just go over the edge of like this is going to guarantee somebody is profile, I'm going to implement something called defining your unique

[09:15] edge. What is a unique edge? This is like the one sentence follow worthy promise that you make and differentiates you from other creators in your niche. It explains the immediate value that you provide like a why somebody should

[09:30] follow you or why you're worth following. This one is kind of a harder defining your niche was hard, it's like figuring out, "Okay, what makes you you're like, "I don't know. I'm just plain Jane, plain old me. Like, there's

[09:43] just Milly, you know?" So, it's going to be harder to figure out what other people would see as a huge asset and a huge value add when to you it's completely normal. So, another way to think about this is your unique edge can

[09:56] make a promise of what sort of result or transformation you can guarantee your follower will get if they follow you. And I also like to add like time frames in there. For example, on my profile I have helping anyone turn content

[10:10] creation into a career, 12-month creator plan, your step-by-step to going full-time. One differentiator there is helping anyone turn content creation into a career that's like full-time income. And also just expanding on

[10:22] like I truly believe anybody could be a content creator. And then secondary to that, the specific result or transformation I could promise is like if you stick to it and you just follow the strategies I tell you, you can do

[10:35] that in 12 months or less. I've seen it happen time and time again. So, here is months. So, my unique perspective of like I believe anyone can be a creator and also here is how you do it in 12 months. That is like that unique edge

[10:48] combo. Or if you want to see another transformation, let me show you one of my students, Kira. So, this is Kira's bio before she started implementing anything from BSP. So, it's I teach women to thrive, fitness, mindset,

[11:01] personal growth. Right now, seeing that bio it does kind of describe like, "Oh, personal growth." But, it doesn't really tell a potential follower like why they should press follow. What are they going to gain? Is there a specific pain point

[11:15] that she could solve for me? So, we want to get really specific. And then after going through BSP, we defined her unique edge. One thing we expanded on is that she's a doctor, which like kind of could be cool, you know, good unique edge that

[11:29] she brings. And her bio says, "Now helping women manage chronic illness with just 15 minutes a day. My 15-minute framework free guide." And then, of course, that call to action is leading people to her Stan Store, which has all

[11:42] of her products, her freebies, her paid products, her one-on-one consultations. And it is just so clear who her audience is, women who have chronic illnesses, and that practical takeaway of the unique edge, which is like, "I'm going

[11:56] you could apply with just 15 minutes a day. We can manage this together." So, I It's like, "Okay, if somebody has a chronic illness, having that 15 minute can do this if it's only going to take 15 minutes, and if it's going to help me

[12:11] slightest, this is somebody that I want to follow." So, that is kind of that transformation example of a unique edge. To help you craft your unique edge, this in to likely the conversation that you already have going with ChatGPT, because

[12:26] if chat helped you create your personal brand, it has that backlog of memory to pull from, and then you guys can get even more clearer on that unique edge promise. Also, to make all of these prompts way more accessible for you, I

[12:39] on the screen is like, "Okay, let me type that out." No, no, no. I'll leave a link down below where I have a list of over 20 AI prompts that are specifically for content creators who are looking to go full-time and grow and turn content

[12:52] creation into like a career. So, I'll leave that link down below. It's free AI prompts for content creators. Now, with both of those things figured out and implemented, my month one when I'm like, "Okay, I'm ready to start growing and

[13:04] you're going to have to start creating, you know, we need to build our content bank. So, now it's time to do some research and start discovering what type of content it is that you're going to be creating over the next 90 days. For this

[13:16] 90-day road map, if I want to hit 10,000 followers as fast as possible, every piece of content that I would post is not going to be based on like, "Oh, this is what I want to post." Like, during that rapid growth phase, you have to put

[13:29] what you want or what you think you know to the side for a little bit. For example, like those raw ideas that just come to you when you're like looking at pillars and you're just like, oh, I can make a video about that. Let me do it.

[13:42] That's what I'm talking about. Like, the ideas that like just came to you and it. Write them down because you will come back to those, but with these 90 days where you're like, I want rapid growth, that's going to happen when

[13:55] intentional content research and you're focusing not on what ideas just naturally come to you, but you're confirming what your audience wants. It's less about you and it's all about your audience. We want to find ideas

[14:07] that are like proven to work in your industry and then apply it to your content. I'm not saying, oh, your ideas are bad. You can't create what you want. That's not what I'm saying. I'm just saying, again, that rapid growth phase,

[14:20] a sense and make sure the ideas that we have, they're going to actually perform So, coming up with content ideas, if you're somebody that has already been and the direction that you want to grow

[14:34] in as a content creator, you actually have a slight advantage here because the simplest way right now to get proven Instagram ideas unique to you, your profile, your niche is to use an AI coach that specializes in Instagram

[14:49] specifically. Now, the only tool that I know that does this like incredibly well you're going to do is you're going to go to the App Store and you're going to download Stanley for Instagram. This is like your personal AI coach or partner

[15:03] for daily sustainable actionable growth on Instagram. The reason this app works so well is because after you create your account, what Stanley does is it the content you're posting, all the things to better understand you and the

[15:19] strategy that you need to implement for how to best grow your audience. Here are some ways I've been using it. Okay, so right in our home page, Stanley's high-performing videos that are in my niche so that I can see right away

[15:33] what's already working. So I'm going to go to view all. You can tap into videos. Then on a video that you see it resonates with you if you're like, "Oh that." All you have to do is press make it yours. Then if you see a video and

[15:47] something similar. I can see the value in this." All you have to do is press That is it. And Stanley will script a version for you in your voice that you can film and post. As you can see, Stanley just wrote the script for me in

[16:02] my brand voice and we have a hook and then you have like the beats that the because call to actions are so important. So Stanley's making sure I'm not forgetting a call to action and also visual cues which I think helps with

[16:15] like that creative spark getting inspiration for visually what you can do when filming a script. Not only is Stanley like your researcher and scripter, but you could also use him to generate fresh ideas, too. So right here

[16:29] generate fresh ideas, too. So right here in the chat, I can ask, "Based on my outperformers in my industry, can you generate 10 new

[16:41] in my industry, can you generate 10 new reel ideas for me that will help reach reel ideas for me that will help reach new followers and grow my audience?" So here are the 10 ideas that Stanley generated for me. If I had to start

[16:54] making $10,000 a month as a as a creator in 6 months, this is what I would do. I like that. Here's the secret to becoming insanely consistent. The next 6 months can change your income. Gosh, like this is where I'm like, "Ooh, I need to save

[17:06] for later." And then at the end, Stanley's like, "Which idea feels right? We could adapt any of these ideas to a script or other formats." And then you one. Can we script this out so I can film it today? Like, literally so easy.

[17:18] Now, to be clear, this doesn't replace your creativity. It replaces that like your creativity. It replaces that like blank page feeling and the "Oh my gosh, supposed to create?" Like that spiral that we go down, it replaces that

[17:33] feeling. So, if you're a content creator who loves having that spark of inspiration to help you get started with creating content, I will leave a link try Stanley today. Stanley is an app that was actually created by Stan Store,

[17:46] which is probably why it's so amazing. And as you know, I'm huge, huge Stan for years. They've sponsored countless videos on my YouTube channel because I genuinely think it's the best tool out there for content creators. And they're

[18:00] you're starting from zero and there's nothing on your Instagram right now, we're going to do our content research the like tried and true way. I still do you're going to do is you're going to open up Instagram. And in the search

[18:15] bar, you're going to search one of your content pillars or your niche, your industry, and we're going to press search. Then, based off of the results, as long as as it's relevant to your niche, it looks like this is like

[18:29] this dog grooming, see if that gives us more accurate representation of the type of like Tanya right now. So, dog grooming tips. Okay, this is more relevant. I'm going to look at these top results, and I'm kind of scanning to see

[18:43] the best view to follower ratio in addition to video recency. What I mean addition to video recency. What I mean by that is what recent top-performing video is an outlier or outperformer for another content creator. So, this is how

[18:59] many? 19.6 million views. So, what I'm looking for before I even go to that content creator's account, I want to make sure this content creator doesn't that would explain why she got 19 million views, you know? So, we want

[19:12] something that went maybe double her original following. So, let's tap into her following. Oh, yeah. That went viral for her. So, that might be something that I could lean into. The type of content, the hook text, the shot that

[19:26] she got. This dog is just like so chill and relaxed. So, like if my dog is like kind of recreate for my content. But, We're looking at the view to follower ratio. And let's also see how recent

[19:40] this post was. Ooh, it is very old. So, maybe might not perform well. So, you want to see Oh, this is from 2023. Oh, this is recent. 6.7 million. Oh, she's

[19:53] that's kind of the strategy that I'm looking at. When you find one, let's say this one had like a solid view to follower ratio, and it's like a recent you're going to save it, and you're

[20:06] going to create new collection on the content pillar that this is, or on your way you could reference it and go back to it later when you are recreating and making content. Now, if you were like, "I don't want to do content research,

[20:19] it so much." Then, of course, you could use an AI prompt and an AI bot. Is this see the best results? No, maybe not. But, I mean, maybe the AI bot has some

[20:31] it'll help you generate content ideas based on your unique edge, your audience pain points. So, this is a prompt that you could absolutely plug into your to do with all these ideas that you have saved, you're going to just start

[20:44] creating. Go into crazy creation mode, film things, edit them, post. For month nitty-gritty of all the millions of strategies out there. Like, I know I like you don't have to worry about is this the proper hook? Oh my gosh, da da

[20:58] worrying about yet. Why? Because if someone is truly starting from zero, the whole point of this first month is that you want it to be messy. I want you to give yourself permission to not have a perfect strategy in this first month

[21:14] because it's just to start. That's the point of month one. Start creating what your personal brand. Start getting in the habit of filming and editing and posting even if it's not perfect. Start figuring out what sort of posting

[21:27] consistency is realistic for you to keep up with. So, month one is like you have your ideas and you're just going to make them and make them messy. See how much you can post. I'm still trying to be deliberate with what I'm creating

[21:39] because we are getting our ideas validated from specific sources, but I'm also just like posting and trying to see how much I could post and just like see how much I can turn out in this first month so that next month you have a

[21:52] from and you could start adjusting strategy. So, month one is like yes, you might be throwing spaghetti at the wall, but I want you to and I want you to do as much as you can without burning out. This is like realistic whatever you can

[22:05] learned something new so far, be sure to like this video because that's going to tell YouTube that other creators just like you will find this video valuable end, consider subscribing since it's a free way to support me, my channel, and

[22:19] allows me to continue to make free content like this for you every single week. Now we're in month two. Month two is our creation month. The goal for month two is I want you to get 1% better

[22:32] during each part of the creative process, ideation, content research, filming, editing, posting, all those things. We want to try to get 1% better every single time that we're posting. This month is when we start really

[22:44] leaning into more intentional creation. How can we be more intentional or strategic and we want to start doubling down maybe on what's working when it comes to analytics. That's why month one was so important to just like be messy

[22:57] and post post post because the more you post, the more data that you're going to you need to adjust, how you need to adjust things. So, the easiest way I know analytics can be overwhelming to some people, but the easiest way to read

[23:10] your analytics and figure out like what to post is literally just go to Stanley, go to home, and you could ask Stanley, "Based on my analytics over the past 30

[23:22] "Based on my analytics over the past 30 days, can you figure out what's working days, can you figure out what's working and what isn't so that I know what to lean into over the next 30 days that will drive more followers." Send. And

[23:35] then Stanley's going to analyze all your analytics and tell you, "Hey, this is maybe stay away from these topics." Okay, Stanley says, "Here's what I'm seeing from your last 90 days, Millie. What's working, lean into these comment

[23:47] to DM call to actions with free resources." Honestly, I've said it a bajillion times in these videos, y'all, the comment to DM automations increase engagement so flipping much, and Stanley just kind of proved that for you. So, if

[24:01] you haven't set up DM automations, do it, especially when it's associated with a freebie that your audience wants, absolutely. So, this is definitely one, the brand deal hotel post. I know my audience loves that stuff. They

[24:13] they eat it up. So, I definitely want to do more hotel brand stuff, relatable longer form educational reels, interesting 60 to 90 seconds. Top performers this month are 60 to 112 second range. You're not losing people

[24:27] with depth, they're staying for substance. So, my audience wants real strategy, not the 7-second trending audio with a motivational quote. You style that I was testing out was like motivational type videos where it's not

[24:40] like practical step-by-steps, but my motivational video of like step outside well. And then it's going to show me also what's not performing. So, I might just cut the fluff and focus on these

[24:52] top ones. Below that, I just got a 30-day growth game plan. Uh yes, please. Thank you. So, now I don't have to guess what to be posting over the next 30 days. To kind of give you a little bit more substance of Okay,

[25:06] well, you say with all these phases, the ideation, the content research, the planning, the filming, the editing, try to get 1% better with each of those things. What does 1% better actually look like? Let's start with content

[25:19] our content research that we did for month one. So, one thing we could do is start using our analytics and leverage our outperformers, lean into those, and those results. Something else to pay attention to with content research are

[25:35] different hook styles and different video format types that other creators are using in your industry and you also implementing that. And so, what's that like hook text, the text that's on screen at the beginning of the video.

[25:48] talking to the camera? Is it B-roll? Is it vlog? Is it kind of storytelling? Kind of questioning what kind of video is this? What is the beginning promise? Does the creator deliver on it? What was

[26:00] the call to action? So, just like being more analytical of the videos that come your collections. Like, when you save it, go back to the collection and be like, all right, why do I think this video performed well for this person? I

[26:12] have like a whole deep dive on hooks and the hook learning strategy. So, everybody talks about hooks and there's a bajillion different ways to lean into them. And they might seem either like so simple and no duh or might seem over

[26:25] complicated to you, but the more that you do it, the easier it becomes. So, just start being curious as you do content research. When you're planning your videos and actually like scripting or outlining, be intentional with the

[26:37] hooks before you press film. Know what you're going to say. Know what the hook thing you're going to do to grab your little dude-er at the beginning of your video and like you just catch it and

[26:50] you're like, five ways to blah blah blah blah blah blah." I don't know. But you're like doing something with your hands, maybe you're making a coffee, and visually how are you going to get your audience engaged, holding a microphone,

[27:02] all the things. So, before you film, just start planning ahead. What is my look like? What's the text? What am I going to say? So, try to plan all those things including your call to action. Some ways that you can get 1% better

[27:15] with filming is every time you film, maybe you work on one thing. You work on Okay, how can I get my lighting a little bit better this time? Or maybe this time going to clean up the background. I'm going to make sure there's enough head

[27:27] space for vertical videos at least so that there's like text above me. Or different content types, you know, you talk to the camera in one video. The voiceover. You're playing around with maybe like a green screen to help share

[27:41] an idea that you have. Maybe it's gear. You're like, "All right, maybe it let's experiment with that mic this time." For editing, some ways to get like 1% better is the pacing of your video. Ask yourself or look back at videos you've

[27:53] the pacing of it? Did it kind of drag on? Was I getting bored? What could I fast-paced or a little bit more fast-paced?" Learning what needs to be in the video versus what you kind of want to keep in there but maybe doesn't

[28:08] yourself? Can you cut the fluff? Can you cut anything extra out? Or maybe editing to get 1% better, it's leaning into AI aspects of editing and finding ways to auto edit for you using tools like Gling AI to auto cut all of your talking head

[28:24] videos or Sub Magic to auto add all of your captions. Improving efficiency is a way to get 1% better in a sense. Now, I know that's a lot of suggestions. The thing is you don't have to work on all of them at once, but with each video

[28:38] video, I just want you to pick like one thing to get better at. You're like, like be intentional with my hook. This video, I'm going to play around with like AI editing. That's what month two is for. It's to improve your creation

[28:52] process as a content creator. This is something you'll always be working on as a content creator, but for month two, you really want to lean into like getting better of like at making quality videos. I do that in quotes because it

[29:05] can be so intimidating to like create quality content cuz one person hears gosh, I need to be able to be a filmmaker, cinematographer, and have a with a bajillion lights." Like that's not quality to everyone. So, I say it in

[29:19] working on is like building your craft growing as a content creator. So, month two, you have leveraged analytics, and you've gotten better with your content research to continue to churn out

[29:33] content that's like 1% better than all the content that you made the past 30 days. So, going into month three, ideally, you have like 30 days of content or even like 20 days of content, which means you've gotten 20% better.

[29:46] And so, by month three, you can move on with the 90-day road map, and now we're going to lean into optimization. Optimization is This is like the month where I do want you to get a little bit more comfortable with looking at data

[30:00] and really understanding your analytics. I know last month we used Stanley to like look at our data for you, and I do that all the time with Stanley. As you have like, "Can you look at my analytics? Can you look at my

[30:12] analytics?" So, I used Stanley to like look at my analytics all the time to help me come up with content ideas, but I'm talking like in your Instagram, your professional dashboard. I want you to start getting comfortable with looking

[30:24] at these numbers, and that way you're you can get more specific with like hook and retention, and which videos got you the most followers. So, I'm going to go to like content you shared over the last 60 days. We'll do 30 3 months so that we

[30:38] could look at all of the stuff that we've posted. We're going to filter by metric, follows, apply. If I want rapid growth, I need to make ish that's going see what gave me the most followers. Yeah, holy cow, this one gave me 9,000

[30:53] Yeah, holy cow, this one gave me 9,000 followers. So, either I repost it, post it again, and see if it performs well, or I make a video super similar, and I can just look in the like the comment section to see what questions my

[31:07] follow-up. I want to look at this post specifically, and I want to see the watch time. Wow, that's pretty great. Okay, another thing I could do is I'm Okay, another thing I could do is I'm going to filter by shares. Shares is

[31:21] going to be another way to reach new people and to grow. So, I want to see which video is getting a lot of shares, like my audience is sharing it in their DMs, to their stories, etc. Again, that one is good. Oh, interesting, the three

[31:35] hitch emails. That one's actually recent. So, that's really cool that that one is outperforming. And so, those two outliers, like it looks like my average shares over the past 3 months, average shares goes from 10 to 600. So, I'd say

[31:50] average shares is like 1 to 200 shares per post. So, anything that's I'd say 400 and up has good potential for me to recreate. Basically, when it comes to optimization in month three, you're not just asking, "Oh, what posts went

[32:04] just asking, "Oh, what posts went viral?" You're asking, "Did this create a specific result?" You're asking, "What result did this viral video or did this video achieve, and can I make that a repeatable system?" Now that we've

[32:18] looked at what worked really well for us, let's do sort by default views. We working really well." Anything that's working well, great, double down. But, also this month optimization, we want to look at the bottom stuff. Let's just

[32:33] look at reels, and we want to cut what isn't working. If a specific content type or style is consistently low performing, low retention, low results, can always go back to it later, but again, we are trying to dial in and do

[32:49] like a 90-day rapid growth to 10,000 followers. Anything that's low on the bottom of this list, we're just going to stop forcing it for right now. Being consistent as a content creator doesn't mean being repetitive in the wrong

[33:02] formats that I know have been working incredibly well, and I am going to double down on them during month three. Anything else, this is where you can maybe start dabbling with trial reels. Now, a lot of you have been wanting me

[33:18] to make my opinions in a post of like trial reels tutorial or what do I think? students. And y'all, I'm going to be honest, I have been testing it or I've tested it with my team and I, and we haven't figured out this like a viral

[33:30] formula or like if you repeat these steps, this can work for you. And because we haven't found any repeatable system of like what's working with trial or educated on it. It's usually just like super random of like, oh wow, that

[33:43] performed well. I don't know why. We can't recreate it. So, month three, if time and you're testing different like hook text, different visual hooks, verbal hooks, this is where you could like lean into trial reels a little bit

[33:57] they'll have a different hook, but it's the same storyline. Let me post all well, one that it is, that's the one that I'm going to post. Now again, if you want to take this over the top and you want to just like guarantee that

[34:11] viral growth, that one video that you saw from me that was like, oh wow, this was absolutely an outperformer, that is one that you could turn into a signature series. And signature serieses, y'all, people going to eat them up. You're

[34:24] going to go viral, but having a signature series is definitely a way to get people to come back for more and follow you because they want to stay for the entire series. That is a topic in and of itself that could be its entirely

[34:38] new own video. So, if you want an entire video on like how to craft and create your own signature series, let me know down in the comments below. But, in the prompt that you could use to help you

[34:50] brainstorm a signature series that you can start creating. And, of course, we can start creating. And, of course, we could open our friend Stanley home and then say, "If I were to create a signature series that has the potential

[35:07] signature series that has the potential to go viral and get a ton of new followers who are content creators." I want to be specific about creators." I want to be specific about the audience. "What should my signature

[35:19] series be?" I'm seriously This is not part of like the integration seriously haven't having so much fun with Stanley because as of right now, I don't have anybody leading my short-form

[35:31] strategy or anyone helping me with short-form content. And so, when I need help or brainstorming or I don't have the mental capacity to do like content research, I really having a lot of fun going to Stanley because I feel like he

[35:44] of like, "Oh, do this. Do that." And I'm like, "I literally would have never thought of that. You're brilliant, sir." So, I'm excited to see what he's about to say. This is a great question. Here's what I would build. How I blank with

[35:57] blank series. How I made $5,000 with a 500-person email list. How I landed my first paid collab with this. How I built a six-figure business posting this. Okay, worst advice I ever got series. I kind of like the how I result with small

[36:11] number. And I'm wondering if we could lean it into the brand collab thing or like the hotel collab. So, I could like brainstorm with Stanley and be like, here? What do you think about that?" So, that's something I'll have to do a a bit

[36:25] later. So, these three months were focused on growth and creating for growth. I didn't sprinkle any like how to make money on Instagram in here because I didn't want this video to, you know, be like 12 hours long. So, if you

[36:38] how to make money on Instagram, watch at this video next and I will see you in the next one. Thanks so much for watching. Follow your joy. Bye. watching. Follow your joy. Bye. Choo.

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