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How Do Esports Teams Make Money? | MoistCr1tikal

Transcribed Jun 14, 2026 Watch on YouTube ↗
Beginner 4 min read For: Gamers and esports fans curious about the business side of competitive gaming.
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AI Summary

MoistCr1tikal discusses the financial struggles of esports organizations, using FaZe Clan's declining stock and delisting risk as a case study. He explains that most esports teams lose money due to high player salaries and travel costs, with revenue primarily coming from content creation and merch sales rather than competitive winnings.

[0:10]
FaZe Clan's stock decline

FaZe went public, initially performed well, but now trades so poorly it risks delisting.

[1:01]
Esports orgs spend more than they earn

Most esports organizations lose money; revenue rarely comes from esports itself, often from merch.

[1:25]
Snoop Dogg signing generates zero revenue

Snoop Dogg has done little for FaZe, questioning the value of the partnership.

[1:49]
FaZe could be bought out cheaply

Market cap dropped to ~$50M, making a hostile takeover feasible with a group investment.

[4:06]
Signing players: winning potential is key

Decisions are based on whether a player can win championships; example: interest in Street Fighter.

[5:05]
Esports teams are the least valuable asset

FaZe's creators driving merch and event sales are more valuable to investors than esports teams.

[7:16]
FaZe's IPO plan unclear

Going public seemed like a cash-out strategy, but the speaker is unsure of the rationale.

[8:28]
Why esports teams are expensive

Top Valorant players earn ~$20K/month, plus coaches, travel, and other costs add up quickly.

[11:55]
Moist Esports takes zero percent of winnings

All prize money goes to players; revenue comes from watch parties, sponsors like Opera GX, and merch.

[13:01]
Funding Moist Esports

Twitch earnings (subscriptions) are funneled into the org to cover costs.

Esports organizations struggle to be profitable due to high operational costs, and most rely on content creation and merch rather than competitive success. Moist Esports sustains itself through the founder's Twitch income and sponsorships, avoiding the financial pitfalls of larger orgs like FaZe.

Clickbait Check

85% Legit

"Title accurately reflects the content; the video explains esports team finances using FaZe and Moist Esports as examples."

Mentioned in this Video

Study Flashcards (8)

What is FaZe Clan's current market cap according to the video?

easy Click to reveal answer

Around $50 million.

3:06

Why does MoistCr1tikal say Snoop Dogg's signing generates zero dollars for FaZe?

easy Click to reveal answer

Because Snoop Dogg has only taken one picture with a FaZe chain and done nothing else.

1:25

What is the primary source of revenue for most esports organizations?

medium Click to reveal answer

Merch sales and content creation, not the esports itself.

1:01

How much does a top-level Valorant player earn per month according to the video?

hard Click to reveal answer

Around $20,000 per month, and up to $30,000-$40,000 if they are also content creators.

9:44

What percentage of winnings does Moist Esports take from its players?

medium Click to reveal answer

Zero percent; all prize money goes to the players.

11:55

How does MoistCr1tikal fund Moist Esports?

hard Click to reveal answer

He puts his entire Twitch contract earnings (subscriptions) into the org.

13:01

What is the main factor in deciding to sign a player for an esports team?

easy Click to reveal answer

Whether the player is capable of winning championships.

4:06

Why does MoistCr1tikal say FaZe's esports teams are the least valuable asset?

medium Click to reveal answer

Because investors care more about creators who drive merch and event sales.

5:05

💡 Key Takeaways

📊

Esports orgs lose money

Reveals the core financial reality of the esports industry.

1:01
💡

Creators over teams

Highlights the misalignment between investor interests and esports performance.

5:05
📊

Breakdown of team costs

Provides concrete salary figures that explain why esports is expensive.

8:28
🔧

Moist Esports' zero-cut policy

Illustrates an alternative business model focused on content rather than winnings.

11:55
⚖️

Self-funding via Twitch

Demonstrates a personal financial commitment to sustain the org.

13:01

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

FaZe stock crashing to delisting risk

40s

Shocking financial downfall of a major esports org sparks curiosity and schadenfreude.

▶ Play Clip

Esports orgs lose money on teams, not creators

45s

Reveals the counterintuitive truth that esports teams are liabilities, while creators drive value.

▶ Play Clip

Top Valorant players earn $20k/month salaries

50s

High salary figures for gamers are eye-opening and spark debate about value.

▶ Play Clip

Moist Esports funds teams with Twitch revenue

50s

Unique business model where streamer income directly supports esports, relatable to creator economy.

▶ Play Clip

[00:00] oh yeah we haven't talked about phase

[00:03] up

[00:10] so this is interesting I'm sure all of

[00:12] you know FaZe went public and initially

[00:15] their stock was doing pretty well

[00:18] it was Trading

[00:20] you know nicely for them

[00:24] and then it wasn't and now it's trading

[00:28] so poorly that they're at risk of

[00:30] getting delisted

[00:35] so

[00:37] phase not super up at the moment

[00:40] let's see tier one Chris and the

[00:42] resubmicro and will

[00:44] I don't know exactly what the reason is

[00:48] I haven't looked too deep into it I'm

[00:50] not exactly sure what led to it

[00:53] but uh it's not looking good

[01:01] they spend money but don't make money

[01:04] that's the majority of Esports orgs

[01:06] though the vast majority of Esports orgs

[01:09] I don't know how many times I've talked

[01:11] about it now but Esports does not

[01:12] generate money

[01:14] very very rarely and usually if an

[01:15] Esports org generates money it's because

[01:17] of merch voice crack merch and [ __ ] not

[01:19] the actual Esports itself and I'll tell

[01:21] you one thing that's generating zero

[01:22] dollars for phase is Snoop Dogg

[01:25] I don't know why the [ __ ] they even

[01:27] signed Snoop Dogg he has taken one

[01:29] picture with a phase chain and done

[01:31] nothing else has he even appeared in a

[01:33] single phase post

[01:39] like it just seems like they spend money

[01:41] on things that turn nothing for them

[01:49] can FaZe be bought out I read something

[01:52] very interesting and I don't know how

[01:54] accurate it is I it was made as a [ __ ]

[01:57] post but it seems almost feasible if you

[02:00] got a big enough group together and you

[02:03] bought the phase dip and I'm talking

[02:04] like I think it was like 110 million or

[02:07] something

[02:08] I I don't recall the number but if you

[02:10] got a big enough group of your Reddit

[02:12] Pals together and you all put in 110 mil

[02:14] you could actually just kind of take

[02:16] over phase and be the majority

[02:17] shareholder

[02:20] so that probably wouldn't be good though

[02:24] it couldn't be worse than where phase is

[02:25] at right now I guess

[02:30] moist Esports hostile takeover win yeah

[02:34] this is going to be a shock we don't

[02:35] have 110 million to play with plus I

[02:37] don't think there'd be any reason to own

[02:39] phase right now

[02:42] you don't really get anything clearly

[02:44] but I mean like you also just don't get

[02:46] a whole lot in general

[02:49] they have a lot of teams the teams are

[02:52] good too but outside of that you just

[02:55] take on a ton of debt

[03:06] the market Cap's 50 the market cap 50

[03:09] mil now

[03:10] when I was reading about it was like a

[03:11] hundred I didn't even look at them oh

[03:13] you're right wow I didn't even look at

[03:14] it

[03:22] it would be cheaper to buy them instead

[03:23] of buying into the Cod Championship you

[03:26] mean the CDL

[03:28] then uh it'd still be more expensive to

[03:30] buy All Phase but not by much it's like

[03:32] 20 mil to get into the CDL scam

[03:36] I think the bits Rin and swavy

[03:40] oh Heat

[03:42] Dwyane Wade used to be one of my

[03:44] favorite players

[03:48] I saw that video swaby I didn't I didn't

[03:50] know he was being charged for it though

[04:06] what goes into deciding to sign a player

[04:08] well the only time you're ever signing

[04:10] an individual player is in like the fgc

[04:11] and clearly what goes into that is is

[04:13] this player capable of winning

[04:14] championships if the answer is yes then

[04:16] we strongly consider it

[04:18] like right now I really want to get us

[04:20] into Street Fighter

[04:22] because I've been really getting into

[04:23] watching Street Fighter since six is

[04:25] around the corner so I went back and

[04:26] started watching some of five

[04:27] tournaments I was even watching um salt

[04:29] mine today

[04:30] so I've been getting kind of hype about

[04:32] Street Fighter So eventually we'll sign

[04:34] a street fighter player

[04:35] and then that we're just looking at who

[04:38] is the best who is hype who can win

[04:40] everything

[04:42] but usually it's teams and you look at

[04:44] how much does this team cost

[04:47] is this team capable of winning

[04:49] is this scene worth being in

[04:53] it's usually pretty simple but always

[04:55] the common denominator is is the team

[04:58] good are the players good

[05:05] if you take all the teams in phaser in

[05:08] would it be below 50 mil

[05:10] if moist Esports just had a presence and

[05:13] every game phases and would it be below

[05:14] 50 mil yeah absolutely phase has a I'll

[05:18] tell you right now phases Esports teams

[05:20] are the least valuable thing they have

[05:22] under their brand

[05:23] you just lose money on the Esports teams

[05:26] what phase has that has value for a lot

[05:28] of the investors and the company as a

[05:30] whole is their creators that are driving

[05:32] merch sales they're driving event ticket

[05:34] sales that's where their movers are

[05:37] investors and [ __ ] could give a [ __ ]

[05:39] less about them having a good CS go team

[05:41] or having one of the best Smash Brothers

[05:43] players with Spargo they don't give a

[05:44] [ __ ] they only care about the creators

[05:47] under their belt and what they can do to

[05:48] move that needle

[05:50] the product they can pedal and push

[06:02] is Joey Fury not with an org right now

[06:04] I'm pretty I thought I saw him sign with

[06:06] an org pretty recently Joey Joey Fury

[06:08] used to come by and win our Tekken

[06:10] tournaments that I'd host on stream I

[06:12] like Joey

[06:13] thanks for Tiberius and Mars and chronix

[06:17] or Kron

[06:22] Theresa rum

[06:31] you gonna get are you getting into the

[06:33] new Tekken oh God yeah I'm super excited

[06:35] for Tekken hate Street Fighter 6 and

[06:36] Tekken eight I am super hyped for

[06:45] is there a possibility moisty Sports

[06:46] gonna release some shares what us taking

[06:49] it public absolutely not what what in

[06:52] the [ __ ] would that do for us

[07:02] you can juice the stock

[07:05] yeah that sounds that sounds good yeah

[07:08] I'm sure that would work cool

[07:16] what was faze's plan with going public I

[07:19] gotta be honest with you I have no

[07:21] [ __ ] clue I was surprised that this

[07:23] ever did well at any point I thought for

[07:25] sure them going public would insta crash

[07:27] and burn but it was doing very well for

[07:30] a good chunk of time all the way up

[07:32] until it wasn't

[07:36] going public gives you a lot of money so

[07:38] basically cashing out if you remember

[07:39] icos from crypto basically that

[07:42] I guess to a certain extent

[07:46] but I just I don't know I feel like they

[07:48] could have cashed out in a different way

[07:50] though maybe not as big a way and I'm

[07:53] not knowledgeable enough on exactly

[07:54] what's going on with their financials so

[07:56] I can't say for certain

[07:58] it just seems like an interesting idea

[08:00] to do that if the goal truly was just

[08:02] cash out quickly offset some of the cost

[08:09] you ever started Valor CS go team

[08:12] oh we want to

[08:15] we've got we've got some cool news

[08:17] coming around the corner we've got a lot

[08:19] of cool [ __ ] cooked up

[08:21] we got Ludwig on board now and we've got

[08:23] some big plans on the horizon so just

[08:25] stay tuned

[08:28] why are Esports teams so expensive

[08:30] that's a question I get asked a lot and

[08:31] I'm always surprised people don't know

[08:34] why they're expensive even from just a

[08:36] salary perspective that's a ton of money

[08:38] take a team you know let's take rocket

[08:40] League rocket League you're paying four

[08:41] people salaries three players and a

[08:43] coach and sometimes a manager if your

[08:45] team wants a manager has a manager

[08:47] those are monthly payments and they're

[08:50] not cheap payments far from it

[08:52] and now go to something like CS go

[08:55] or hey we'll do something even more easy

[08:58] to understand we'll do valorant because

[08:59] that one gets talked about so much with

[09:00] its money you take a validate player at

[09:03] the top level some of them are making

[09:04] 20K a month and that's like a pretty

[09:07] high level valid player that's one

[09:08] player you have to feel the whole team

[09:10] plus a coach so multiply that by five

[09:13] six you're doing that every month

[09:17] that's one team

[09:19] and then you have to pay their travel

[09:20] for the big events

[09:22] so you have to pay their travel on top

[09:24] of that for all those people on top of

[09:26] those salaries for one event

[09:28] while you're paying these a month

[09:32] like it adds up super quick with just

[09:34] salaries and travel alone

[09:44] 20K sounds High well that's the value of

[09:47] a valorant right now man valorant

[09:49] players at a top level are making a ton

[09:51] of money I would imagine the ones that

[09:53] are also creators make far more than 20K

[09:55] a month off just their salaries from

[09:56] their orgs if you take a top level valid

[09:59] player who is also a content creator

[10:00] their value is even higher they're

[10:02] probably getting paid somewhere in that

[10:04] 30 40K ballpark

[10:07] I would I'm that I'm spitballing on 20K

[10:10] I do know for some of the top valorant

[10:12] players that aren't content creators but

[10:14] I imagine the ones that also do double

[10:15] as like streamers and [ __ ] make more

[10:18] from their org

[10:22] and that's just one player out of that

[10:24] team

[10:27] so it's very very very expensive

[10:32] I think it's a tier one donut and a bit

[10:34] snirt

[10:36] yeah of course nert

[10:45] 20K a year 20K a month

[10:47] brother a month I liked how you

[10:50] immediately went to a year because of

[10:51] how high that number is

[10:53] a month

[10:58] is there contracts like in normal Sports

[11:00] of course there is

[11:04] why are they why are salaries how they

[11:06] play video games

[11:08] why are athletes salaries high they play

[11:10] games they play sports

[11:13] because this the industry is Big then

[11:16] they know they're worth

[11:17] so example we'll stick with valorent

[11:19] just because I think it's an easy one

[11:20] Valor viewership your Org gets seen by a

[11:23] ton of people your Org gets fans those

[11:24] fans by your merch you're hoping to make

[11:26] money back on the team your team wins

[11:28] the championship there's a monetary

[11:29] prize on that millions of dollars you

[11:31] take a percentage of that winning so

[11:33] you're making money

[11:35] you're investing in the team you're

[11:37] investing in a team's potential and

[11:38] investing in potential fans that'll

[11:40] purchase your [ __ ]

[11:43] now that model works

[11:45] poorly for every Esports org that's why

[11:48] most of them just don't make money net

[11:50] loss for all of them

[11:52] but that's how it goes

[11:55] moist Esports takes zero percent of

[11:57] winnings so we don't even have that

[11:59] Avenue when we won the rocket League

[12:00] major that was a 90k prize for us that

[12:03] all went to the players so we don't see

[12:05] any of that

[12:07] so our strategy is make fun content so

[12:10] the watch parties for example

[12:14] that kind of thing

[12:16] and through the watch parties with like

[12:17] viewership and then we also have a

[12:20] sponsor with Opera GX that puts some

[12:23] money back in the investment

[12:30] at the end of the day content

[12:37] thanks it's Jim wool

[12:40] don't know about that Jim thanks a bit's

[12:42] Peyton

[12:47] and merch as well yeah our merch goes so

[12:50] [ __ ] hard

[12:51] I still think that track suit is one of

[12:53] the best goddamn things ever made

[12:58] that's a w but how do you stay afloat

[13:00] financially

[13:01] uh you can if you do X or um

[13:04] there's an exclamation point subs or

[13:06] subscribers I don't know

[13:08] take that number

[13:10] and what is it multiply by 2.5 3.5

[13:14] whatever

[13:15] that money goes into moist Esports every

[13:18] month

[13:20] so I put the whole twitch contract like

[13:23] everything I make on Twitch in the moist

[13:24] Esports

[13:29] easy resubmed metal crew

[13:33] how do you make money then I don't it's

[13:35] the content

[13:39] I'm an investor then I made a joke about

[13:42] that a while ago but it's not super

[13:43] far-fetched I guess really appreciate

[13:45] the generosity dong thank you man

[13:49] thanks for the fat drop dung

[13:55] nice the bit's broken and it gives up

[13:57] Josh and the reason precise

[14:01] negative Walker Subs wouldn't be enough

[14:04] to fund a valo team if they all made

[14:05] 240k a year right which is why we're not

[14:08] invalorate yet that's right now just out

[14:10] of our ballpark

[14:13] is Theresa mores

[14:16] what makes some games more expensive the

[14:19] popularity of the game the more popular

[14:21] the game the more expensive

[14:24] League of Legends is kind of the gold

[14:26] standard there league has a buy-in to be

[14:29] there

[14:30] and it has huge contracts for their

[14:33] players because it is the Premier esport

[14:36] or at least it was the LCS is dying it

[14:39] the LCS is having a big big big big fall

[14:41] off

[14:48] League should at League should add it to

[14:51] PS5 and Xbox

[14:54] it won't be as good but it'll bring it

[14:56] to a whole new audience

[14:59] you're saying bring League of Legends to

[15:01] PS5 in Xbox

[15:05] I mean [ __ ] it I mean why not I guess

[15:07] but I can't see that being like a great

[15:09] strategy if I'm being honest with you

[15:13] if they have like teams that aren't

[15:15] doing anything sure

[15:19] makes the resub school

[15:23] they are with wild Rift are they really

[15:34] is wild Rift coming to the PS5

[15:37] League of Legends wild Rift isn't coming

[15:39] to consoles or South Asia in 2022 that's

[15:42] the latest I've seen on that that's the

[15:44] most recent article

[15:48] should I invest in Phase it's so low

[15:50] it's got to go up at some point bro I'm

[15:52] not I'm like the last guy you should ask

[15:54] for investment advice I have no [ __ ]

[15:56] glue man you do what you want

[15:58] research it yourself make an educated

[16:00] decision on it don't ask me

[16:08] on the website it says it's coming to

[16:10] mobile and console okay maybe that's

[16:12] outdated info

[16:19] we got a game from GameStop must be why

[16:21] their stock is up

[16:23] one used game sale just drove GameStop

[16:25] stock price up five cents

[16:30] you're a hero

[16:33] [Music]

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