How I Built a Successful Anime Fashion Brand in Japan

[00:04] I'm worried. I'm worried, bro. [Music]

[00:16] brand called Nonsense. You guys probably heard it a million times in my videos, how does nonsense happen? Because I conception of like, so Joey, what exactly do you do at nonsense? like do

[00:29] you just like own the thing or whatever? Uh no, we actually do a lot of footwork today. So, I'm meeting up with a couple of the team members uh who are waiting for me just around the corner over there and we're going to hit up three

[00:42] different places. The Somop gallery, uh the Radio Eva people, obviously, they're working on Evangelion and Catalo, which are a design company in Japan that the Chainsaw Man collection. Let's go meet up with the team members cuz they

[00:56] they've been waiting on me. plus. So, so let me uh quickly introduce some of the members of Nonsense over here. to meet you. We have Haru, our designer, and Reena,

[01:10] the camera there. So, five of us. We're going to be hitting up a bunch of places, doing some business stuff. Let's get going. I think let's So, first place we're going to is Catala. Uh they're a design company in

[01:23] Japan that helped us design uh some of our Chainsaw Man stuff, which by the way look [ __ ] awesome. Uh and it's actually open for pre-order right now. click the link down in the description. But if you need more convincing, here's

[01:35] a quick video. [Applause]

[02:16] Catala people. Catala Studio. Really solid designers. Um, amazing talent there. And, uh, we put together some of the best pieces for Uh, looking forward to, uh, showing them the samples.

[02:31] Yeah. Yeah. All right, let's check it out.

[03:35] heading to Radio Ava, which is quite iconic because one, it was the brand that I took a lot of inspiration from when starting Nonsense, and two, I'm stuff when I brought up the idea of Nonsense to Rick.

[03:48] Which is like 3 years ago. So, it's crazy that we're finally managing to do going to go over there, send them uh or show them rather a couple of the samples of the clothes we're doing together, which again, link in the description, is

[04:02] again, if you need more convincing, here's a clip. here's a clip. [Music]

[04:55] perfectly. Hell yeah. Nonsense radio over in the back. [Music]

[07:08] going to go to Harajuku from here and go to Somot Gallery. Uh these guys uh helped us out with actually creating the set design for the pop-up. Uh they did all of the interior design, made sure everything looks amazing. And if you

[07:21] guys want to see what that looks like, the completed finished look of the the video. But we got to head over to Harajuku now. So, uh let's get going.

[07:44] Samzac Gallery. They helped us with the pop-up design. Yep. And, uh, really excited about that. I've seen the pictures and the the basic actually seen the full thing yet, so it'd be nice. I' I've actually, this

[07:57] will be my first time at Samsung as well. If you go to Samsung gallery, we you can go buy. So, it's pretty sick. And Yanson's a [ __ ] genius. So, uh, true artist. That's why he's the goat.

[08:10] That's why he's the goat. [Music]

[08:49] we're recording this, it's like what, a week from now? So, we just got to double check, make sure everything looks good. Um, and yeah, we got the floor plans. We got the way that the giant null statue is going

[09:01] to look as well. This is going to be sick as [ __ ] I love this. And uh, yeah, through that quick little meeting. Hopefully, everything will be Hopefully, everything will be solidified.

[10:07] looks, it can look really weird if it doesn't really match the brand.

[10:46] like stuff together. Well, I mean, I saw like in the chat, but like broken down Yeah. A lot of thought put in. It's all thanks to thanks to Yansa.

[11:12] this [ __ ] looks, man. This is actually so right. Crazy. Like I've been to this mall, this Parico Mall so many times having lived here. And the thing now that

[11:25] dog. Look at that. That's that's that's us. That's us right there. That's sick. So, we have this little like middle section here. Right now, we have a bunch of these like CRT TVs that are playing, you know, all of

[11:41] TVs that are playing, you know, all of the editorials. I believe on the 18th of uh September, so like after about 5 days, uh this is actually going to be replaced by our other special thing which you guys saw earlier uh at the

[11:55] Songoft Gallery. Obviously, as you guys can see, we've split up the pop-up. We got Vina and Haru working hard over there setting up everything. Over here, we're going to have just our regular nonsense stuff, you know, the AW stuff,

[12:08] which looks dope. We got the totally online jackets here, the shirts and going to have all the radio Eva stuff. Over behind here, we're going to have all the Syon stuff. And then over to the right over here, we're going to have all

[12:22] of the Chainsaw Man stuff. So, it'll be really easy to see where everything is in the store. Hopefully, it'll be easy to navigate as well. Uh, apparently, according to her, uh, you know, I made a video on the second channel the other

[12:36] day, uh, talking about the pop-up, and apparently some of you guys just like showed up before the popup even open. So, yay. Well, this is where all of the stuff is going to be stored. Obviously, not a lot

[12:50] of it is here at the moment, but it this will be filled with all the stock that we can hold. And then we've also got changing rooms that are apparently I just noticed. You want to get clean?

[13:03] You want to get clean? Yeah, I got to I got to get clean. POV. There we go. Gloves. Oh [ __ ] There you go. There's

[13:15] There you go. There's the cyber punk stuff is back. definitely the one that people have been asking for the most. Like Oh, really? The jacket. Yeah. Like bring bring this and the David jacket back.

[13:30] bring this and the David jacket back. We've done it. We brought it back. Look at all these boxes. This isn't even everything. There's still stuff that needs to come in. But yeah, this is hopefully by the end of

[13:43] this month, we'll be able to sell all of these and a whole lot more. these and a whole lot more. Now the fun part, unboxing them all.

[14:07] into here. Trying to organize everything. I think we'll be able to figure it out. I'm good at packing things in. I'm good at packing things in. So, I think the plan right now is a AW

[14:21] stuff on the board. We have Chainsaw Man here. We're going to have Cyberpunk over here and then AA over here just to make it easy for staff over here just to make it easy for staff to immediately find something.

[14:42] Nice. Good. We good. All right. So, it's about 2:30 now. Uh we've been here for about 4 hours. Obviously trying to pack as much stuff in here as possible. Uh but the people

[14:56] over at Salt Gallery have just arrived to finish up the set. Um they're going to finish all of the installations by today so that by tomorrow everything's going to look [ __ ] and spam. Uh and thankfully as well uh all of the

[15:09] Chainsaw Man stuff that we will be selling has just arrived. T-shirts, the long sleeves, the Makima sweaters right here as well as well as the Porcha bags that have just arrived and the accessories. It's all here. So, yeah,

[15:22] just got to uh finish or wait for Samsung to finish up and then make it Samsung to finish up and then make it all look pretty impresentable.

[15:42] storage space which is halfway across the [ __ ] mall apparently. the [ __ ] mall apparently. Also, I don't know why I'm doing. Oh, hi. Just to give you guys a sense of where

[15:55] the pop-up is going to be. You guys will see here on the corner, we've got the beautiful poster that we have here. That'll be a big indicator. Uh, we also got this beautiful editorial right here for the brand new AW stuff. And to give

[16:10] you guys a sense of where it is, over there is where the escalator is to get up to the fifth floor. So, basically, the best way to find it is you go up the escalator to come to the fifth floor. Turn immediately left and you'll see us

[16:23] right there. And also, Ray Eva is also right there, which as you guys know, we worked with to make the Evangelian collection. So, yeah, beautiful. We're right next to each other as friends are. So yeah, hopefully you guys enjoyed this

[16:36] video. And again, if you're watching this video right now, this popup is live only until the 29th of September. So come on down, say hi. I'll be here at You know, check my personal socials and

[16:50] store. But even if I'm not at the store, come say hi to the stuff, check out some of the clothes, and uh obviously if you can't make it, nonsense.jp. whole lot more will be available for pre-order. So, make sure to check it

[17:03] out. But yeah, this is how Nonsense was made. This is where Nonsense is going. And I'm excited to see where it's going to go from here on out. So, thank you guys for your continuous support. See you guys in the next one. Peace. All

[17:15] right, it is 11:00, which means we're open. I think people are starting to come in now. [ __ ] I'm worried. I'm worried, bro. We did

[17:27] the best we could though. We got the rugs here on time as well. We got the cyber punk runs there on time too. Got music playing. We got cameras set up. We things, but we can do that as the store is open. Tracksuits arrived on time as

[17:40] is open. Tracksuits arrived on time as well. I think you just have to hope and entrance and I did see a couple of people lined up and they waved at me. So I was just like at least we got one person.

[18:01] You got