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How is THIS Legal?

Transcribed Jun 13, 2026 Watch on YouTube ↗
Beginner 6 min read For: General audience interested in consumer protection, personal finance, and investigative content.
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AI Summary

The video investigates whether Rent-A-Center is a scam by examining its business model, which charges exorbitant prices for rent-to-own items like a PS5. The host shares his personal experience of being asked for excessive personal information and ultimately rejected, despite the company's promise of 'no credit needed.' The investigation reveals a history of lawsuits and settlements for predatory practices targeting low-income communities.

[00:24]
Rent-A-Center's Promise

Rent-A-Center offers tech and furniture for a small weekly price, with options to return or buy. However, a PS5 with a $1,000+ cash price can cost over $2,000 if rented to term.

[01:54]
Fine Print and Return Policy

The return policy allows pausing payments and reinstating later, which can trap customers into paying more than the item's worth over time.

[03:00]
PS5 Pricing Breakdown

A PS5 at $23.99/week for 82 weeks totals over $1,967. An early purchase option after 3 months still costs $264 more than retail.

[03:42]
Invasive Information Request

Rent-A-Center asks for last 4 digits of SSN, then via email demands full SSN, employment details, landlord info, 4 personal references, and a photo ID.

[05:57]
Acima: A Rent-A-Center Brand

Acima, another Rent-A-Center brand, requires even more information: full SSN, bank account number, driver's license, and income details.

[08:22]
Rejected by Acima

Despite providing all requested information, the host was rejected by Acima, a company that claims to approve people with no credit.

[10:37]
Legal Troubles

California sued Rent-A-Center for $15.5 million in 2022 for bait-and-switch and inflated cash values. Massachusetts settled for $8.75 million in 2023 for targeting low-income communities.

[11:25]
Abusive Debt Collection

Rent-A-Center allegedly filed criminal charges for debt, made harassing calls, and threatened repossession over missed payments.

[12:27]
Upbound Group's Mission

Upbound Group, the parent company, bought fintech Brigit for $460 million, offering 'earned wage access.' Their mission is 'Elevate financial opportunity for all,' which the host calls hypocritical.

[13:34]
Host Buys Stock to Ask Questions

The host bought one share of Upbound Group ($19.17) to access investor relations and plans to attend the earnings call to ask about their business model.

Rent-A-Center's business model is predatory, charging up to double retail prices and targeting those with no other options. Despite legal settlements, the company continues to operate, and the host's experience highlights the invasive and unfair practices.

Clickbait Check

85% Legit

"The title is accurate; the video thoroughly explains how Rent-A-Center's practices are legal yet predatory."

Mentioned in this Video

Study Flashcards (10)

What is the total cost of a PS5 if rented through Rent-A-Center for the full 82-week term at $23.99/week?

easy Click to reveal answer

Over $2,000 (approximately $1,967).

03:00

What information does Rent-A-Center require during the online application?

easy Click to reveal answer

Email address, phone number, and last four digits of social security number.

03:42

What additional information does Rent-A-Center request via email after the initial application?

medium Click to reveal answer

Source of income (company name, address, phone, department, pay cycle, pay stub), landlord info, four personal references, and a photo ID.

04:56

What is Acima and how does it relate to Rent-A-Center?

medium Click to reveal answer

Acima is another brand under the same parent company (Upbound Group) that offers rent-to-own at other retailers, often requiring less information.

05:57

What was the outcome of the host's Acima application?

easy Click to reveal answer

He was rejected despite providing full SSN, bank account, driver's license, and income details.

08:22

How much did California sue Rent-A-Center for in 2022 and what were the allegations?

hard Click to reveal answer

$15.5 million; allegations included bait-and-switch advertising, forced auto-renewal, limiting returns, and inflating cash values by 15%.

10:37

What did Massachusetts allege in its 2023 lawsuit against Rent-A-Center?

medium Click to reveal answer

Abusive misconduct targeting low-income communities, leading to an $8.75 million settlement.

11:12

What is the parent company of Rent-A-Center and Acima?

easy Click to reveal answer

Upbound Group (formerly Rent-A-Center).

06:09

What company did Upbound Group acquire in January 2025 and for how much?

hard Click to reveal answer

Brigit, a fintech company offering earned wage access, for $460 million.

12:27

What is Upbound Group's company mission?

easy Click to reveal answer

Elevate financial opportunity for all.

12:57

💡 Key Takeaways

💬

Dumbest thing ever done for a video

The host admits giving away all personal information, setting a tone of extreme vulnerability for the investigation.

Rejected by Acima

After handing over full SSN, bank account, and more, the host is rejected by a company that claims to approve anyone, highlighting the absurdity.

08:22

Mission statement hypocrisy

The host reads Upbound Group's mission 'Elevate financial opportunity for all' and sarcastically calls it out as hypocritical given their practices.

13:03

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

I gave them EVERYTHING

45s

Viewers are shocked by the creator handing over their social security number and bank info for a video.

▶ Play Clip

Rent-A-Center's hidden fees

60s

Revealing that a PS5 costs over $2,000 through rent-to-own triggers outrage and curiosity.

▶ Play Clip

They asked for my landlord?

60s

The absurd list of personal info required (landlord, references, pay stub) feels invasive and shareable.

▶ Play Clip

Rejected by a 'no credit needed' company

60s

Irony of being denied by a company that claims to approve everyone creates a 'wait, what?' moment.

▶ Play Clip

I bought a share to crash their earnings call

60s

The creator becomes a shareholder just to ask tough questions – a satisfying, rebellious twist.

▶ Play Clip

[00:00] - I, that is the dumbest thing

[00:03] Sometimes when I'm doing

[00:05] I'll start off by cracking jokes

[00:07] about how I'm about to get

[00:10] I gave this company

[00:12] all of my personal

[00:14] address, social security

[00:17] You name it, all to answer

[00:19] a single seemingly simple question.

[00:23] Today, we have a big one.

[00:24] Now these guys have

[00:26] and the promise sounds great.

[00:28] Get your hands on tech, furniture

[00:33] return it whatever you want,

[00:36] But this is a company

[00:39] with a thousand plus dollar cash price.

[00:42] And if you can rent it

[00:43] all the way through the end of the term,

[00:45] you can spend over

[00:49] which really leads me

[00:52] is Rent-A-Center a scam?

[00:54] Okay, so that did not go as planned.

[00:57] We walked in and they

[01:01] They have TVs and a whole lot

[01:04] But as we started to look

[01:06] Rent-A-Center is so much bigger

[01:08] and so much more sophisticated

[01:13] and renting you PlayStations

[01:17] that I think that it really does merit,

[01:20] I think, a deeper look.

[01:21] Unfortunately, that deeper

[01:23] until I can actually get

[01:24] from Rent-A-Center,

[01:25] 'cause this one told me

[01:28] And the online store

[01:30] which I find that hard to believe.

[01:31] So getting started online

[01:34] or you can visit a Rent-A-Center store.

[01:36] Tried that, didn't work.

[01:37] Step two, payment set up and delivery.

[01:39] We'll finalize your order

[01:41] and schedule a free delivery

[01:43] or curbside pickup where available, okay.

[01:45] And then, enjoy worry free with

[01:49] product repairs included during

[01:51] and no long-term commitment.

[01:52] Okay, let's dive in.

[01:54] This is one of those ones

[01:55] where I know that maybe not all of us

[01:57] read the fine print on things.

[01:59] This is one where you should

[02:01] Do I need a good credit score

[02:03] No.

[02:04] We consider many factors in

[02:06] and regularly approve customers

[02:08] with less than perfect credit history.

[02:10] What is Rent-A-Center's return policy?

[02:11] At any time, you can contact your store

[02:13] to schedule a return of your product,

[02:14] or return the merchandise in

[02:17] When you're ready, you can come back,

[02:18] reinstate your agreement to get

[02:21] and pick up your payments

[02:23] So you can see how easily this

[02:26] You look at it and go, "30 bucks a week?

[02:28] I can handle that, no problem."

[02:29] But maybe four or five months from now,

[02:30] you can't handle that anymore.

[02:32] You have to return it,

[02:33] and you can very easily end

[02:36] You borrowed a PlayStation

[02:39] and you spent more than the

[02:41] for the privilege.

[02:42] I'm gonna keep going.

[02:43] The longer I go here, the more

[02:46] So this is me.

[02:49] I'm seven-tenths upset.

[02:50] See how far we make it by the end.

[02:52] So your options are

[02:54] You can own it when you're ready,

[02:57] or you can pick up where you left off.

[03:00] So here's the PS5.

[03:01] So let's just choose the

[03:04] So with this, I can either

[03:06] for 82 weeks, or after

[03:11] I can give them the cash price to own it.

[03:13] But then I would be paying $264 more

[03:17] than what the PS5 should actually cost.

[03:19] So why would anyone do this?

[03:21] Well, the answer is no one does it at all.

[03:23] It's here to give you a

[03:26] Just pay it off in three months, bro.

[03:28] When in reality if you could

[03:31] you would absolutely not be

[03:33] It all just feels so predatory, right,

[03:35] and it just feels needlessly complicated.

[03:37] Like, why does it have to be like this?

[03:39] So I've gone through the initial process

[03:42] and the information they ask about you

[03:44] is your email address, phone number,

[03:47] and the last four digits of

[03:49] - [Alex] Holy crap, that's invasive.

[03:51] - They didn't ask for my name or anything.

[03:53] I gave them that.

[03:54] They pulled up my name,

[03:57] every address I've lived in

[04:01] So that's great, I mean

[04:07] So they approved me to

[04:14] But when I went through that process,

[04:18] the online account's like,

[04:20] Let's go add more stuff to

[04:23] But at the same time,

[04:25] and they've texted me basically and like,

[04:28] "Oh hey, we actually don't

[04:31] We're gonna try to find you another one."

[04:33] I'm like, "Okay."

[04:34] So I'm pre-approved.

[04:36] That's the good news, right?

[04:37] I can get myself a PS5,

[04:38] everything's fine once

[04:39] except, I'm not pre-approved.

[04:41] Let me read you an email

[04:44] "Hey," this is from the store,

[04:45] "Hey, we actually need just

[04:48] to complete your rental form."

[04:49] You know, we already have

[04:50] your date of birth, your

[04:53] all that kinda stuff.

[04:53] We just need a couple more things.

[04:54] I'm just gonna list off real quick.

[04:56] "We need your source of income,

[04:58] address, phone number, department,

[05:03] casual, "your landlord,

[05:05] so please tell us the

[05:06] the phone number when you moved in.

[05:08] We need four personal

[05:11] phone number, relationship,

[05:12] and send us a photo of your

[05:17] I don't like this, I don't

[05:19] If you can believe it,

[05:20] this is going even farther off the rails.

[05:23] So after they sent me that email

[05:26] asking for all that personal information,

[05:28] that would almost certainly make it clear

[05:31] that I am a YouTuber doing

[05:34] I responded to the guy.

[05:35] So first of all, he did text me saying

[05:37] that they did find a PS5

[05:39] that I had agreed to

[05:41] But then I responded saying,

[05:44] and that feels like way

[05:46] for renting a game console.

[05:47] The online account said

[05:49] He responded, "We are rent to own

[05:51] and we need to verify all that information

[05:53] before we are able to delivery

[05:55] or release any of our products.

[05:57] We also use Acima to finance

[06:01] They ask for less information."

[06:02] So Acima, come to find out

[06:07] is another Rent-A-Center brand.

[06:09] So my understanding is that the corporate,

[06:12] like parent company of Rent-A-Center

[06:13] is called Upbound Group.

[06:15] They used to be called Rent-A-Center.

[06:16] They got sued a bunch, as

[06:19] so they rebranded as the Upbound Group

[06:21] and they have multiple

[06:22] So there's Rent-A-Center,

[06:23] which actually has the

[06:25] but Acima is kind of

[06:28] except at other retailers.

[06:31] So I told him, "Yes, I would

[06:35] Acima works on the items from your store?"

[06:37] And he responded, "Yes, correct.

[06:38] I'll send the link now."

[06:40] So we're like three layers deep here,

[06:43] and that if you are unable to be approved

[06:45] or you're not willing to

[06:47] to Rent-A-Center their side brand, Acima,

[06:50] will apparently also let

[06:52] but presumably with

[06:56] I just feel like this is

[06:59] Like, we just keep digging and

[07:03] 404 page not found.

[07:05] Are you kidding me?

[07:06] The link he gave me just doesn't work.

[07:08] Great great.

[07:10] Then, let's try this.

[07:11] Let's just try to shop online.

[07:12] Let's get something from,

[07:16] That feels reasonable enough.

[07:17] Oh, okay, they're gonna tell

[07:19] So your path to ownership is this.

[07:21] "Acima owns the lease items.

[07:23] If you make all of the lease payments,

[07:25] or use an early purchase option,

[07:28] If you do not use an

[07:30] you may pay more than

[07:33] So if you don't early purchase,

[07:35] you can pay more than double.

[07:36] Let's do this.

[07:37] Let's see what it would

[07:39] So PS5 is what, $650 now?

[07:41] Let's try that.

[07:42] So 65000,

[07:46] $650, which is the cost of my PS5,

[07:49] and the payment, let's just do monthly,

[07:51] just to make it clean and simple

[07:54] What is my estimate?

[07:55] My initial payment's $49 a month.

[07:57] It would give me 12 payments,

[07:59] which means that I will

[08:03] That's slightly better than

[08:07] Oh, and here we go.

[08:08] It is the exact same thing.

[08:09] So they're asking for

[08:11] the last four digits of

[08:13] and the email.

[08:14] Alright, fine, let me go

[08:17] and we'll see what

[08:19] Probably sadness.

[08:22] "Sorry, we were unable to

[08:25] - [Alex] What the, what?

[08:28] - I can apply again in 60 days.

[08:30] Okay, so this was actually

[08:34] than the Rent-A-Center.

[08:35] So I gave them the

[08:37] like I did with Rent-A-Center,

[08:38] you know, the last four of

[08:40] phone number, and email.

[08:41] With Rent-A-Center,

[08:43] to pull up all of my information

[08:44] and I got the approval from that point,

[08:46] until they asked for stuff over email.

[08:48] Acima said that was not enough,

[08:49] so I had to give them my

[08:51] my name, date of birth, my address,

[08:54] and then a second page asked

[08:57] my ID, my bank account number.

[09:01] I (beep) gave it to them, by

[09:04] They also asked for my source of income,

[09:06] how often I'm paid, all this stuff.

[09:08] I should have lied.

[09:10] I gave them that.

[09:11] I gave them all of that,

[09:15] that I have been not approved.

[09:17] This is the stupidest

[09:20] The S word, it's thrown

[09:23] scam, I mean, and.

[09:26] - [Alex] Oh, thank God.

[09:27] - I'm not gonna lie,

[09:30] I wanna actually like dive

[09:34] on Acima, on the Upbound

[09:42] this is nasty, like, this is bad.

[09:46] Okay, let's actually take a second

[09:49] and go over what just happened here.

[09:52] I gave Acima, again a company

[09:55] my full social security

[09:58] my employment info, my

[10:01] my pay schedule, my income.

[10:03] I stupidly handed over

[10:06] and I got rejected by a company

[10:09] whose entire pitch is, "No credit needed.

[10:12] We approve people that

[10:15] So then who the (beep)

[10:17] Seriously?

[10:18] Like they're not gonna tell me.

[10:19] But it does kind of make you wonder

[10:21] that if a business model

[10:23] almost $2,000 for a used PS5

[10:27] only works if you quite

[10:30] But look, maybe this was just me, right?

[10:33] It was just my experience.

[10:34] I got unlucky.

[10:35] Well, about that.

[10:37] Back in 2022, the

[10:40] sued Rent-A-Center, who ended

[10:45] The state alleged they had

[10:47] bait and switch advertising,

[10:51] limiting how customers could return items,

[10:53] so they got stuck on longer payment plans.

[10:55] And California specifically

[10:58] for inflating their cash

[11:02] to force customers to pay more.

[11:03] So when I found that $800

[11:08] yeah, that's no coincidence.

[11:10] And California isn't the only one.

[11:12] In 2023, Massachusetts hit

[11:17] for what the Attorney

[11:19] "Abusive misconduct targeting

[11:23] These stories are almost even worse.

[11:25] Rent-A-Center allegedly

[11:28] to collect debt, left harassing

[11:31] and threatened to

[11:33] over missed payments.

[11:35] The Wikipedia page is great actually.

[11:37] Underneath all the jargon

[11:38] about how they do all these donations,

[11:40] there's just a whole laundry list

[11:41] of all the times that

[11:43] with local and federal governments.

[11:45] Like, it is just a company

[11:50] It's almost like they

[11:52] and everyone has to give

[11:54] every once in a while, and

[11:56] Now maybe a lot of this,

[11:58] is technically legal, but Rent-A-Center

[12:01] honestly has one of the

[12:03] I have ever seen.

[12:05] Because believe me,

[12:06] there are so many better

[12:09] Used stuff off of Facebook marketplace,

[12:11] you really do have a larger expense.

[12:13] A loan from a credit union

[12:14] is gonna give you way lower

[12:16] And even something like Klarna or Afterpay

[12:18] is probably a better option.

[12:20] Although, the whole

[12:21] is a separate can of worms.

[12:23] We should do a video on it later.

[12:24] But like, it just, it's

[12:27] In January of 2025,

[12:28] Upbound bought a fintech

[12:31] Brigit does quote, "earned wage access,"

[12:35] basically letting you

[12:37] before your payday, plus like

[12:40] They paid $460 million for it.

[12:43] But definitely, definitely

[12:45] of course not.

[12:47] It's just a way to get

[12:49] before it actually arrives.

[12:51] Sure.

[12:52] And here's my favorite part.

[12:53] The Upbound Group has a really

[12:57] "Elevate financial opportunity for all."

[13:03] What are you talking about?

[13:06] Financial opportunity for you, only you!

[13:10] Literally, no one else

[13:12] It is just you!

[13:13] Now, we did try to reach out to Upbound

[13:15] to get their comment

[13:18] And it turns out, this is hard to believe,

[13:21] there's actually no press contact

[13:24] This is a publicly traded

[13:28] that owns three consumer brands,

[13:30] and yet, the only way to contact corporate

[13:32] is through investor relations.

[13:34] And so in totally unrelated news,

[13:37] I, Austin Evans, am

[13:40] of the Upbound Group.

[13:41] Yes, my friends, I've spent $19.17

[13:45] for a single share of the Upbound Group

[13:47] to make sure that I can

[13:49] of their investor relations portal,

[13:51] 'cause I have a lot of questions

[13:53] but also as of recording this video,

[13:55] their earnings call is in three days.

[13:57] And I cannot wait to join

[14:00] about exactly how their

[14:03] And so if you too would like to join me

[14:05] in doing wildly irresponsible

[14:08] and see where this lands,

[14:10] definitely be sure to subscribe to the channel,

[14:11] and ring-a-ling that ding-a-ling button.

[14:13] Also quick PSA.

[14:14] If you've ever been a

[14:16] in either California or Massachusetts,

[14:18] you should actually look

[14:19] They may actually owe you some money,

[14:21] but until next time, my friends,

[14:23] I'm gonna go check my credit score

[14:24] and pretend that none

[14:26] Well, I'll be doing that

[14:27] at least until I wait for

[14:29] where I will be there.

[14:32] Wait, can I actually go to

[14:34] I don't think so.

[14:35] Well maybe.

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