How to Become a Full-Time Content Creator: Stop Underselling Yourself

[00:00] hi molly molly i have you're gonna be my guinea pig okay guys i'm gonna i'm gonna go and teach molly or like we're gonna we're gonna have a boot camp and we're gonna go and have an intervention for molly and teach molly

[00:16] how to be a full-time content creator a full-time streamer [Music] there is no way that somebody with 100k on twitch somebody with like a million on tick tock and how much do you have on

[00:32] instagram wait let me go stop you again 16k 16k is still good it's still freaking good how can you okay all right guys so i'm getting a little bit sidetracked here this is um this is a lot of content okay i'm getting a little

[00:45] sidetracked but look at here's molly okay so molly has 16.8 k on instagram the [ __ ] out of yourself that's the problem okay you got 103k on it on the

[01:00] the [ __ ] twitch can't speak okay and then we're gonna where's your tick tock right your tick tock is almost a million dude if we're both 100 things i'mma cry okay look at molly 900 000 followers on tick tock

[01:14] so why the [ __ ] are you doing a sponsorship for 200 you should be charging minimum 2 000 minimum like at least five hundred dollars for a sponsored

[01:27] video uh-oh i can't read no because you are underselling the crap out of yourself your view you get a lot of views on your videos you consistently look okay look look look

[01:39] let's let's compare it a little bit okay look at look at my account all right i have a third of your followers my views are nowhere near as good as your but my views are nowhere near as good as

[01:54] your views right i'm averaging like like 10k 15k views you're averaging like 20 50 50k views per video some [ __ ] like that right people pay me 1 000 to make a video for them

[02:07] and my my tick tock account it's decent but it's nowhere near as good as yours right you could be charging way more for it dead ass yeah i get charged and okay so you want to get uh by an online personality

[02:22] depends on your follower account dove so if you are at my size like um my size minimum one thousand dollars minimum one thousand um thank you thank you um okay but let's use molly as an example right like

[02:36] excluding twitch i get very little sponsorships off twitch most of the money comes from tick tock okay molly's got 900 000 followers so when you're on this size um you should be charging a minimum like

[02:49] 2 500 per video minimum you could be charging like 400k like not sorry i'm [ __ ] troll not 400k 4 000 for a video 4 000 for a video and your bio which is really good okay so sponsors will see this and they'll

[03:04] want to reach out to you i'm reading yeah you need to post every single day minimum but honestly it could probably experience more growth if you post like

[03:18] more than once a day i post three times a day i do both dub companies reach out to me and i reach out to companies um but molly and if it works then i'll start marketing that [ __ ] to all of y'all too

[03:34] molly was like yeah i can't be a full-time streamer like like once i'm done with school i'm gonna go and like get a part-time job and i'mma do

[03:46] freelance work on the side and she was like oh but and then i was like oh like to see you be a full-time student molly and she was like yeah i can't be a

[03:58] full-time streamer i don't make enough money and i was like you see that 300 the 900k i see a 16.8 k what is your 103k i was like hold so with these numbers you should not be

[04:14] they should be telling me holy [ __ ] cat i'm so [ __ ] rich now so the biggest two the two biggest pitfalls that i saw with molly and it's

[04:28] not if this is like a pitfall that um a lot of content creators fall under molly lowballed the [ __ ] out of herself for sponsorships okay she literally said to me for a sponsorship bobby completely smells like you

[04:45] 10 hours honey no way that's so long i edit in um adobe premiere pro auto captioning for premiere pro it makes my life way easier okay but molly

[04:59] sponsorship and they asked me for my rate that already is red flag number one okay when a company asks you for how much your rate is they are waiting for you to lowball yourself these [ __ ] companies

[05:14] know okay they know good com not good objectively but like companies that have a lot of money to throw around we'll email you and be like hey molly we we have this mobile game

[05:28] that we really like um and we have this this this we're gonna be paying you two thousand dollars to make a video um what do you say right good companies outright will tell you how much they're willing to pay and these mobile game companies

[05:42] pay a lot if you've ever gotten an offer from a mobile game company for for like how much for um a sponsorship that should be the baseline rate a lot of times mobile game companies will reach out to you but let's say like you know

[05:56] go reach out to them so um first off the baseline is i'm not gonna do your i'll take your bottle if i don't fail it for you hi fry

[06:09] discord right there um instead of downloading xxml yeah no okay so if you want to reach out to a mobile game company okay all they really

[06:21] of money all they need okay so these mobile game companies pay so much in sponsorships you know why because

[06:34] these games are paid to win so on average like okay so i did a sponsorship with the mobile game company that was based off of downloads i something i just like doing flat rates it's just easier because i can't control

[06:50] video okay and it didn't do that great mainly because my videos are streaming it still works right but those pay to win companies okay on

[07:06] average every single download they get gives them a minute like 30 they get like 32 dollars for every single download on minimum per download do you hear that and these companies got a lot of

[07:19] download then it's because they could because these pay to win games there's whales mainly the chinese audience but there's a lot of whales that will spend thousands on these games they gentian right people wail so much for genji fry

[07:34] right what's that should i take your channel point somebody so you gave me the dynamo but you undid it right so i mean you undid your own dino mode i guess it's okay i'll i'll refund you for the

[07:47] but yeah people wail like crap in these mobile games which is why they pay so much for sponsorships they get so much in return okay so

[08:00] charge a lot reach find these mobile games okay pay to win mobile games i'm welcome to my stream how are you not valor um genshin's a maybe but gen chins

[08:13] game either right hi kate kate what's good elisia how are you um like lords mobile clash royale um clash of clans um these like okay think just think pay to

[08:26] win mobile games email them okay so sorry i'm [ __ ] hot when you email these sponsors okay you want to make a rate card and you want to make a media kit so i will show

[08:39] you both of mine here's my rate card i literally charge a in bio then wait yeah it's like i have different pricings right instagram one post story rails

[08:53] direct link and bile link tree twitch all of this okay i have my rate card with all of my pricings on here then you want your media kit i have a two page burrito i got you i'm trying to i'm trying to put money in all

[09:06] of you guys pockets okay i want all of us to be a [ __ ] full-time content creator molly should be able to be a full-time content creator literally in every single book on paper everything you have everything you need to make it

[09:19] do it because you don't make enough money i was like what the [ __ ] there's no way card yeah so um there also is card too you can also use card for your rate card all of that stuff um i have my own

[09:33] website actually so i just use my main website for my stuff um but for your your main ones at least right give a little bit of a blurb about yourself so here's my little blurb um and then more about you whatever what they really

[09:48] care about are your demographics okay they want to see your demographics for the last 28 days or 30 days whichever one okay not the last seven the last 28 or 30. they care about that like month-long demographics okay they want

[10:02] predominantly us audience is very helpful for getting sponsorships um followers like what the gender split is and the video views on average although

[10:14] anyways they want to see the demographics demographics are really important okay that's how a company can see whether they would

[10:29] like to work with you or not both both both so you should always be putting your business email in the intro of your um all of your social media like it's in the bio somewhere right

[10:43] look at my tick tock all right i got my email um let me go pull up my twitter my twitter it's up in my twitter um demographics over at numbers demographics are really important if the demo if you have big numbers but the

[10:57] demographic does not line up very well it's okay uh okay you need to skew a little bit male a little bit more male barclay not gonna lie okay l actually for sponsorships for mobile game sponsorships you want to

[11:13] skew mail they love a male heavy audience for other things they prefer really just depends right like if you get looking for beauty sponsorships like

[11:25] makeup contacts lashes etc you know molly's got a lash brand but that that's those skew females so if you have a very male heavy demographic eye they're

[11:37] probably not gonna want to send you like makeup and stuff like that it is what it is it's just a company like they they if the company is targeting a female that sponsorship doesn't matter though i literally have a 75 female audience and

[11:52] these sponsors pay a lot no no no i'm talking i'm referring specifically to mobile game sponsorships i have gotten sponsorships for giveaways

[12:04] sponsorships for events um clothing brands i've done makeup sponsorships um audience i get a lot of those too they all pay good money you know what i mean

[12:16] because i do streaming advice charm thank you so much for the undo okay now i only have one hat on left yeah so if you have no but if you have predominantly male molly you can get the mobile game sponsorships

[12:30] though mobile game companies pay so much it's actually ridiculous so you get the money you know it really it really is whatever it is

[12:43] how to even make it what do you mean like okay so so um if you i'm going to talk first about tick tock sponsorship specifically don't they're like we are looking for an ambassador like um put my panel in your

[13:00] twitch uh put my link in your bio promote my products you get a discount for buying it they're scamming you man you are just you're part of their customers sorry guys that's how it works okay um good luck estimate oh my god

[13:13] what wait wait how's the 1v1 gonna work is it gonna be on stream but um yeah so i don't do ambassadorship sponsorships because it's a scam in my eyes okay it's a [ __ ] scam you get paid like [ __ ]

[13:26] for ambassadorship sponsorships i mo okay companies will pay me flat right to make a video for a thousand dollars minimum i've had a lot of companies pay this wait you're perfect then you have like a big you still have 30 or 32

[13:39] female audios on tick tock is still really good but you have a lot of guys games so honestly you get the best of both worlds what you just don't want is you don't want like a 90 mail audience that's not

[13:54] the best not gonna lie your average is actually pretty good go follow molly wait that'd be so lit fry

[14:06] what is a hit marker marketing is so fun marketing is such a it you know how to increase female viewers um

[14:19] if you're making okay hate to say it but if you're making thirst trap videos you unless your first trap videos appeal to the lgbtq audience then you'll get a lot not not me stalking really hot girls at 3 a.m in the morning but yeah so if you

[14:38] of females but if your first traps appeal to the ig lgbtq audience just saying um but suppose your boyfriend don't understand how you have so much men um

[14:53] creating the safest space for females or it's like very okay like basically the way i and my audience end up skewing very female is i just talked about my

[15:06] experience as being a female gamer and suddenly all the men scattered and i was left with all the females but yeah like talking about my experience as a female got more females into my stream or like into my tech talk

[15:18] my audience used to skew predominantly male when i was making league of legends my experience you can start charging for like two thousand minimum two thousand five hundred because your videos do well and you're

[15:34] huge right so um at around 50k you can start charging for videos reasonably so on tiktok but the reason the reason why pricing for tick tocks is so high or because it's easy to get followers on tick tock compared to other social media

[15:51] right like on instagram you can start making money with like 2 000 followers sponsorship and they reached out to her and they were like oh my god yeah do you saying if a company is asking for their rate they are waiting for you to lowball

[16:08] yourself and then they're gonna lowball whatever you lowballed they're literally gonna scam you if a company is asking you for your rates welcome so when a company asked me for my rate i give a way higher rate that

[16:23] i'm actually intending to work with and then and then we negotiate down to okay for and and molly's already like 900 000 followers on tick tock okay

[16:36] and then they said 75 see these companies are [ __ ] scams right when a company reaches out to me and they're like oh what's your rate i tell them like 1500

[16:50] okay and they're like oh sorry it's above my budget like i'm willing i'm willing to go and work with um i'll do it for like

[17:03] 700 i'm like i'm sorry 700 below this is this is how i negotiate okay so then i'm negotiate my rate is like lower than 1500 but when they say when they ask me

[17:15] for my rate i have all the [ __ ] out of them okay so then they'll be like oh sorry that's much higher than my willing to work with um my rate is the most we can offer you is 700 and i'm like oh you know i think you're pro like

[17:31] think this will do very well for for both of us like um i think my audience fits your demographic perfectly i think this vid uh this partnership will really help get you more sales the lowest that i can do um is 1200 lower the rate a

[17:49] little bit you know so from 1500 now we're at 1200 okay and by the way my normal rate is 1 000. so we're we're already kind of talking a little bit happy to take it for like 1200 right and then they'll be like okay that still is

[18:05] what about what about like 1 000 that's like the highest we're willing to go and then i'll be like sure i can do 1000 um i can do a thousand

[18:18] dollars or you know for 1200 i can also for 1200 i can also give you um i'll the video and i'll throw your link in my link tree for um a week you know give

[18:33] the 1000 which they were willing to they settled for or you can kind of sweet sponsorship deal if they are not if they come out by

[18:48] asking for your rate the other thing that happens is i'll be like my rate's 1500 and they're like oh sorry that's too high our highest rate is 300 and i'm like what the [ __ ] what the [ __ ] no so then so then i'm like oh you know uh

[19:03] love to work with you guys in the future if you guys get a bigger budget and then that's it peace and sometimes they come back to me willing to work with you don't ever burn the bridges okay don't be like [ __ ] you

[19:19] know oh sorry it's just like way below the budget willing to work with but i so you stay on their good list okay here's what i learned right i used to

[19:33] take like low sponsorships because i was like oh my god they're doing me a favor okay because i used to charge like 500 for a sponsorship okay and i was like okay i'll do it for 500 you know

[19:47] you know like really nervous to send the 500. then one time somebody reached out a sponsorship video okay and then i was just in my head i was like [ __ ] it i'm gonna ask for a thousand and they gave me the thousand literally they didn't

[20:02] super nervous to say that okay and they come around with all right perfect so one can get the video done by and once they said yes i was like holy [ __ ] i was lowballing myself this entire time because once i realized that there

[20:16] were companies out there willing to say yes to a thousand dollars or more i was like [ __ ] it i've had even bigger offers than those i got paid like 2500 once for something so but yeah going back on the topic of sponsorships the only

[20:29] free product in exchange for sponsorship um don't take it because they should give you a free product and money but unless you really like the product i have done it a couple times when i genuinely really like the product um

[20:44] i also do that for small businesses so if a small business reaches out to me i one man band okay like you [ __ ] don't got money to hire influencers so you'll offer free products if you're a small business so i do it because i like to

[20:59] support small businesses besides that um if it's a big company [ __ ] nope the product myself then promoted it on my platforms like oh i'm not wearing it

[21:17] saying dragonfly demonstrate your necklace with the the the um handful it's like it's like a little like uh stainless steel hand for the the guy literally like hand cut himself and made it into a necklace yeah i literally

[21:32] i i will promote the product for free for small businesses if i like the heck no but yeah you gotta go

[21:46] don't lowball yourself okay on tick tock um rough estimate if you have fifty thousand to a hundred thousand followers on tick tock should be charging about 250 to like 400 for a video from

[22:02] 1000 to 250 400 to like 750 250 to like 500 000 is like 1 000 to like 2 000 and guess my rough guesses um

[22:17] um what you should charge so um do you get paid before after i get a sponsorship okay so on the contract um i signed the contract and they basically

[22:30] say on posting date um you will be paid up to 30 days after the post um by whatever you guys agreed for so there's literally like a set thing [Music]