One Algorithm Change Killed My Income
46sFreelancers fear algorithm changes; this relatable pain point creates an immediate hook.
▶ Play Clip"Delivers a solid personal branding framework, but the '30 days' promise is not explicitly addressed; it's more of a general guide."
The video is a comprehensive guide for freelancers on building a personal brand to escape the pitfalls of platform-dependent freelancing on sites like Fiverr. The speaker, Usman, shares his personal journey and provides a step-by-step framework for creating a personal brand, including identifying your niche, choosing the right distribution channel, and monetizing your brand through clients and customers.
Freelancers on Fiverr often rely on one gig for 60-80% of their revenue. Algorithm changes or account bans can drastically reduce income, as platforms integrate AI and change frequently.
Platforms deduct 26-28% of earnings, and freelancers waste 5-6% on conversion rates. Additionally, time spent on proposals and promoting gigs is a high opportunity cost.
The speaker realized the mistake of being dependent on one platform when his main account was banned, leading to a loss of 80% of his business. This prompted a shift to personal branding.
Freelancers face price wars where clients choose cheaper options, often from those willing to work for $5, ruining the market. This undervaluation is a common struggle.
On marketplaces, credibility is based on reviews and price, not personal influence. Freelancers have no control over pricing or client perception, leading to a race to the bottom.
Freelancing on platforms does not compound; it's like a mason earning daily wages. Time spent on skill building and business development is more valuable than time spent on platform promotion.
The cost of acquiring clients on platforms includes money and time. Time spent on proposals could be used for skill building, team building, or business development, leading to negative compounding.
With saturation, freelancers have no influence on clients. Personal branding allows clients to find you, increasing your value and pricing power.
Clients find you, you become a trusted leader, and you can charge higher prices. Personal branding also opens up opportunities for customers, not just clients.
The same service, time, and effort on Fiverr for $1000 can yield $2000-3000 with a personal brand. It takes time but is worth it.
When you create content, clients invest time in watching your videos, making them more likely to hire you. Visibility builds trust.
A person is your name and interests; a brand is built by solving customer problems. To become a personal brand, you must provide value to others.
Identify your interests, skills, and strengths. This helps you find your niche and create content that resonates with your audience.
Combine your personal interests with customer problems. Example: Sunil from Park Wheels combined his passion for cars with the problem of car buying/selling fraud.
Once you find a niche, identify additional problems and create products/services to solve them, scaling your brand layer by layer.
Avoid analysis paralysis. Start with minimal barriers and execute. Business is made by execution, not just thinking.
The speaker uploaded videos daily for the first 4 months and continued consistently for 5 years. Execution is the majority of success.
For freelancers, create content that shows what you did, how you did it, and why you did it. This demonstrates your process and mindset, attracting clients.
Select platforms where your target customers are. Look at successful people in your domain to see where they are active, and follow their lead.
LinkedIn for professional services, Instagram for visual work, YouTube for long-term trust and face value. Short-form content is good for reach, but long-form builds deeper trust.
Your content is a product that brings clients and customers. Ensure quality by asking if anyone would watch it, and take feedback to improve.
Clients buy your service; customers buy your products or courses. Personal branding attracts both, increasing revenue streams.
Beyond clients, you can earn through courses, brand deals, paid programs, and other products. Even beginners can charge for their expertise.
You don't need to be an expert to start. Document your learning journey using the What, How, Why framework to build your brand.
The speaker promotes his CME community for freelancers, offering training in personal branding, selling, and communication. Limited seats available.
The video emphasizes that freelancers must move away from platform dependency and build a personal brand to achieve sustainable income and growth. By following the What, How, Why framework, choosing the right distribution channels, and treating content as a product, freelancers can attract both clients and customers, leading to compounding success.
What percentage of revenue typically comes from one gig on Fiverr?
60-80%
00:16
What is the approximate deduction percentage on freelance platforms?
26-28%
01:46
What is the 'What, How, Why' framework?
Show what you did, how you did it, and why you did it to demonstrate your process and mindset.
20:50
What is the difference between a client and a customer?
A client buys your service, while a customer buys your products or courses.
28:56
What is the recommended platform for long-term trust and face value?
YouTube
25:14
What is the key to finding your niche?
Combine your personal interests with customer problems.
15:28
What is the main problem with platform-based freelancing?
Dependency on one platform, algorithm changes, and price wars.
00:02
What is the 'analysis paralysis' concept mentioned?
Overthinking leads to inaction; you must start with minimal barriers and execute.
19:29
What is the recommended approach for beginners to build a personal brand?
Document your learning journey using the What, How, Why framework.
32:33
Realization of Platform Dependency
The speaker's personal story of losing 80% of business due to an account ban illustrates the risk of platform dependency.
02:25Finding Niche with Park Wheels Example
The example of Sunil combining his passion for cars with customer problems demonstrates a practical method for niche selection.
15:28Analysis Paralysis
The concept of analysis paralysis is a common pitfall; the advice to minimize barriers and execute is actionable.
19:29Clients vs. Customers
Distinguishing between clients and customers clarifies monetization strategies for personal brands.
28:56Documenting Journey for Beginners
The advice that beginners don't need to be experts but can document their learning journey is empowering and practical.
32:33[00:02] One report from the buyer and your account, one report from your career, one algorithm change and your revenue went straight down, the gig got de-ranked from where you were at Rs 34,000. Look, all those who do freelancing on Fiverr will relate to this very well that if you have
[00:16] created let's suppose four gigs, then there is one gig, one gig which is bringing you 60 to 80% revenue, one gig and the remaining 20 to 30% is brought by your other gigs and if any such algorithm shift comes or anything because platforms keep
[00:32] innovating. Now that AI is being integrated, human interaction has already reduced, so AI is looking after the entire algorithm. So changes keep happening very frequently. So if your main gig gets deranked which was bringing you 70 to 80% business, then
[00:46] whatever business you had of $00 will directly come down to $3000. Come on those who do freelancing individually. Ok? Ok. He has fixed some expenses for himself saying that okay friend, I am able to manage with this much. If they are
[00:59] otherwise they struggle a lot. But what about those agencies under which the employees are working. They have rent. He has other issues. Well, at least the guy can People whose families are dependent on you. One algorithm change can affect your entire family. There was
[01:15] One algorithm change can affect your entire family. There was start. But now it is a fact that the saturation has become too much. So the What is Bhai Fiber? Fiber has
[01:30] give them 20% direct commission. And you people are wasting about 5 to 6% of your money due to conversion rate. you people are wasting about 5 to 6% of your money due to conversion rate. whatever platform you use, approximately 26 to
[01:46] 28% deduction is made in your account. That means, the lakh rupees that you earned through illegal means, by the time it reaches your bank, it becomes approximately ₹7000. You had a right on that ₹00 too, right? Yes, it was completely understandable as long as the platform was bringing you clients.
[02:00] you've created gigs on the platform as well. You have to promote yourself. The saturation has become so high. Now Fiverr says that if your gig gets impressions and clicks, then there is a factor that will get your gig ranked. So brother, whatever hard work we are doing, we are
[02:13] doing it for fiber. This is the wages he is getting. We are also giving him some commission from the money we get in return for that wages. His branding is getting stronger. His revenue is increasing. And
[02:25] what is a freelancer? Finished a report. He is not even heard. My own profiles were So at that time I realized that what a big mistake I was making. If I am dependent on just one platform. And then content creation on YouTube
[02:38] and that entire journey is in front of you all. Next same issue stuck you to find work. Because the only thing that is bothering you is that you have sent 10 proposals. Someone will definitely sent 10 proposals. Someone will definitely answer. Send 10 daily,
[02:51] how many months have passed brother? 300. Suppose out of 300, if there is 10% conversion, suppose 30 people replied, if I convert even 1% of them, then I will get three clients and we keep working on this very ground and then even if you get those three clients, for the
[03:04] work for which you should get $1000, there is another Chamanprash who is asking for $200. Some are for 50 and some are for five. Because all they care about is getting five. Because all they care about is getting
[03:17] Ok? I should also get value in return for the value I am giving. But he has no concern with value. He comes and says he will do the work for $5, just if he gets a good review, and then he comes and ruins the entire market.
[03:29] You could deliver quality work on time. You were a good freelancer. But that obviously has a price war effect. The client you should have got and your livelihood takes another blow. Next point, you are a freelancer from the same ordinary. Do you
[03:45] know your example? The good mechanic but is sitting at the intersection of Ghazi Road. Sanu take it away. Those who are
[03:57] sitting on the fiber, this is Ghazi Road. Everyone is sitting in his square. Someone got a place in the front. If LDA people come after someone, then he gets up and does not do the same thing. First on the front page, then on the third page, then I don't know where. King, keep clinging to you. Next
[04:12] where. King, keep clinging to you. Next Price Power Ek Chaman Parash, your service is available for $50 and you have 100 reviews. There is a guy offering the same service for $5 and he has 500 reviews. So, clients will not come to you. You do not have that much price control.
[04:26] Look friend, this is human psychology anyway, when we ourselves go to someone, then we value him. It is like that. But when someone comes to us on his own. What is its value? The same thing happens to you on marketplaces.
[04:41] Because you are busy there. Just take it, take it, take it. They are busy selling their services. They are I have 10 more. Here, there is no question of even one or two. 10 and 20 and 30 and he's beading me this. So many people are teasing me so much. Now it's not even that
[04:55] I have another freelancer. You are saying 500 and he is saying 300. He is saying I have so many more proposals. He has come to me. Brother, those 300, 200, 250 ones are also lying there. Why should I give you 500 ? Now you apply the selling strategy
[05:10] that you see on TikTok reels, whether you are concerned about the price or the service you are concerned about the price or the service ? She will not work here. That strategy cannot work on those platforms. One lesson from this for you people is that the
[05:23] advice you are getting in the one-minute reel is that you have to take care of. The next thing is compounding. The most important thing is that the more money you are earning, the more you are growing. Orders are coming in, growth is happening. But is
[05:38] business of yours is not compounding. The same mason will go and bring four bricks, take his wages in the evening and that's it. The money he earned will remain with him as long as he continues to give his time. As long as he keeps investing his time, the same amount will keep coming to him. Yes, if
[05:55] he gets overtime some day, he will get a little more money, saying friend, tomorrow you have to work full time, bring half the amount, today you have to earn more than Rs. 2000, we will give you Rs. 2500, Rs. 3000, that's it, his money is not getting compounded, his business is not getting compounded,
[06:08] he himself is getting spent, he is getting spent, he is getting spent, he is he does not give the work to the labourers, due to this the next master will be ready, then he will say the same thing, I will do this work for a thousand, this is a big reason that people do not
[06:21] teach, this mentality has come from here, you will see, this issue arises even among educated people. If I do your comparator will be ready. Whereas what Allah says is that whatever you distribute, whatever you give, you will get that in return. You have faith in this thing, whatever you want in life,
[06:35] sustenance, respect, city, wealth, start giving it to me and you will start getting it. Simple, but what are we learning from these Chaman Parashas that if we tell them, if we teach them something, then this will become our competitor. High Cost of Getting Clients What
[06:49] is the cost? If you bring a proposal over fiber, what is your cost? It costs money, bring a proposal over fiber, what is your cost? It costs money, where should your time have been spent, on your skill building, on learning new things, on your team
[07:01] building, on your business development, where did that time go, all that time is being spent only in promoting that fiber gig or earlier I used to send 10 proposals daily, from today I will send 15 or 20, no time for family, nothing, robotic life, this is your
[07:16] costing, don't measure yourself only by money, only that cost is coming to me. If your time is being invested in the wrong place, and the interesting thing is that your time also compounds positively and negatively.
[07:29] If you are spending your time on some work which will time will be invested in a good place. It will make you something in the long term. But if you are spending your time in a place where you should not have spent it. So that is
[07:45] not just a waste of time. That will compound negatively. Just like compounding takes you forward like this, it also brings you down like this. For example, if you go to the gym, the time you spend in the gym is positively compounding your time.
[07:58] Because you are exercising. Your body is getting fit. You will enjoy good health in the long term. But at the same time you are spending the same time on eating junk without putting any waste in your body. Then the time you are putting into your body will be
[08:11] negatively compounded. You will be bedridden 10 years in advance and will die in 15 years crying. So now I understand the difference between negatively compounded time and positively compounded time. This is a bigger cost than the money you are spending on the platforms.
[08:23] Next lack of influence interest obviously when there is so much saturation. Now here also the person with 100 reviews is sitting, here also the person with 100 reviews is sitting. So how do we decide credibility now ? What influence can you have
[08:36] on your client? What impact will you have on him that you are like this? You say that I am doing such a good job, this portfolio says that it is better than that, a lot of and all and these algorithm changes, obviously everyone wants to earn money. Fiverr also has to
[08:49] make money. Then it brought promoted gigs and all this stuff. Now what is happening is that whoever has good money strengthens his branding even more within that service. Gathers good clients. Major opportunities for new freelancers have reduced.
[09:03] Session What is session in your view? Personal branding. Now let's talk about the benefits of personal branding. So first is clients finds you. The biggest advantage. Now when the client comes to you himself, he
[09:24] What has my journey been? Started with age an office boy. Then I worked as a cashier at one place and simultaneously I started freelancing. Full time is when I got into freelancing. I didn't even realize it until my first account got banned.
[09:39] I had a main account and multiple accounts. So yes, the best thing for me or the thing I had created different accounts. Some were at level one, some were at level two, so I used to think that it was just a fun life. But then I realized that 80% of the business was being brought to
[09:54] me by one of my accounts. When it was banned, then I came to my senses. What a big mistake What would happen to those who are sitting on one thing? And I am talking about 2019. Today it is 26, at that time this problem was as much as it was,
[10:07] not that much awareness and content on freelancing, now on YouTube, Mashallah, there are so many masters teaching, now there is a lot of awareness, now the tantrums have started, he was saying why should I listen to you, now the tantrums have started, before the Imam, just say yes Das, you can make
[10:24] money fast, this is a fun thing, you can earn a lot of money brother, the same same service, same time, same team, same efforts which
[10:36] you do on Fiverr for $000 and if you make a personal brand, it is the same thing, there is nothing extra. There is nothing extra. At least that $000 revenue of yours will go to $2 to $3000. at least. Obviously it takes time to build it. We will
[10:51] talk about that further. This is the least because other opportunities open up for you. When a person comes to value you, he comes to value your time after seeing your work. If he is coming after connecting to you, then we pay him whatever price he asks for.
[11:05] You get paid to find customers. Hey, don't you write it brother? It's not like that. Correctly written. When you build your personal brand. Once you put effort into your content. Now your client is investing his time in watching your video. Now your client is
[11:18] investing his time in watching your Lindin posts, watching your Instagram reels. Now he is looking for you. How? One is the freelancer who is sitting at Vela. appearing again and again in your mobile.
[11:32] I also know Meta Ads. Who do you think that client will hire? Because what is seen sells. And the one that is more visible. You become a trusted leader. Is it or not? You should know about this because
[11:55] telling, you are showing what you can do, this is a very important thing, you are engaged in chat, you have taken a client, you are talking to him on Google Meet, another freelancer who is telling and showing, look, I
[12:08] look, I generated results, I did it like this and I did it because of this, he has shown his entire journey, automatically the trust will come on him. One guy says, man, says, brother, you will get this readymade one like this. You will buy it from him. Same psychology is
[12:22] when it comes to online things. But the psychology is the same. If you observe around you when you are buying and selling. Keep noticing people's behavior. Even a vegetable vendor is teaching you. Why does he give coriander for free? He
[12:35] adds extra chilli. For one who is wise, weight is no big deal. The game is all good. He will not give the full calculation of kilos. I will add two extra onions. There are many people around you like your grocery store owner, your vegetable vendor, your
[12:47] plumber, the environment around you teaches you a lot. But now work on your observation skills. Now let us talk about what is personal branding? Person and brand are two different things. In person, what is your name? Usman. This
[13:00] what is your name? Usman. This is a person. They will have some interests of their own. They might like to consume certain types of content. There will be some top topics about which they would love to talk. They may have a
[13:13] They have their own interests. So this is their personal side, personal side. How is a brand created? A brand is built by its customers. I am anything. But if I want to build a brand then Something valuable will have to be brought. Some of their
[13:27] problems will have to be solved. Only then will it become a brand. Otherwise you people are individuals, are n't you? There is no doubt. So that is already there. How do you transform from a person to a personal brand? The brand side is your customer's side, your client's side and how they get it
[13:41] when you provide value. How will he give it now? First of all you have to discover your personal side a little deeply. This is the screen you see. First of all, what is your interest? This is a lot. This is a lot of things. If you want to survive long term, then it is important to focus on
[13:55] personal branding. If you want to play long term, you have to identify your interest. Now we will also go into the niche that if for example I often give an example. People say, friend, look after your interests. Find your passion and follow your passion.
[14:07] If your passion is singing. I often quote this as an example. Now I am not going to sing and show it. And no one wants to listen to you, so you are not adding any value there, so now you are interested in anything. If it is
[14:19] it is just your interest. People have no interest in that. So such skill set. What topics are you passionate about? What things do can ask people. Now you have done this. Ok ? I made this list with great fun. I
[14:34] like this, I like this, I like this, I like this, I like this. But how do we know what kind of content we should create that people also like? Right now we are talking about overall personal freelancer, I will now come to what you have to do. First understand this thing because
[14:49] build a personal brand. You just become a freelancer. You become an agency owner. You become a business owner. this personal branding part should be clear in your mind. If you have to go and guide someone tomorrow, can what personal branding is? So I do n't want to limit you just on
[15:04] freelancing. Correct? So you have to understand this thing like this. So open your mind a little and think to yourself, yes I want to start a business. I want to build people's personal brands. freelancer. He could be a small business owner. It could be anyone, right?
[15:16] He could be a lawyer. So you have to understand this topic with this thinking. Then we will also directly come to how to build your business if you are a freelancer. So you understood the personal side. Now let's come to the brand side. You have
[15:28] wrote down your topics, you made a list of your skill sets, your strengths, weaknesses, everything. Now we have to come to the point as to what to make, what to tell, what to do ? Now you have to discover the brand side and customer side. Everyone must be aware of Park Wheels.
[15:40] Sunil Man sir. Sunil Man Saheb sat with me one day and I was explaining my stories. sat with me one day and I was explaining my stories. Tag may come. thought, what do I like? He said, yes, I like cars very much.
[15:53] I am interested in every model of car. I know how much horsepower the engine has. This model is good in speed. It That's why SUVs are a must-have. He made the entire list. So they found out that
[16:06] I am crazy about cars. So he discovered this on his personal site. Now they are what should I make it on? Or if I have to make a product, solve a problem, then on he thought about the customer side. He thought, what all problems do
[16:20] first issue that came to his mind was that people have big issues in buying and selling. They go here and there and if they get caught in the hands of dealers then they often get defrauded. create a platform where people can come and buy and sell. And
[16:33] they started making videos on it. People's problem was that yes, there is an he said, look, while buying and selling you have to take care of these things. Buy a car, sell a car of these things. So of these things. When he started creating content,
[16:45] why am I promoting people's businesses? Let me make something of my own. So work. You were going there. You do one thing, you can do this by going to this website. Found my interest. Then he found the customer 's problem in his own interest.
[16:58] his own product to solve the same problem. Now look at the personal brand he built in a niche. How did you find Niesh ? If you understand this point, is my niche? This is such an amazing point. For personal branding,
[17:12] ask him the same question, you will find out. You can create a complete content calendar like this. If you understand this one thing, now see how we will scale it, they sit and then think what other problems arise, and problems arise that friend, the buying and selling of the car is done,
[17:27] but friend, when we go to buy the car, a mechanic takes it to us and after knocking he says, it is mechanic takes it to us and after knocking he says, it is not a pant, it is a bikini,
[17:40] but it happens like this, so they identified this problem, see, their interest is only in cars, their interest is not changing. Are they enjoying interested because he is passionate about cars. His interest is the same. So
[17:53] he said, friend, I provide this mechanic myself. Created an inspection service. Now inspection of park wheels is also famous. Every inspected and send your report. Before seeing the car, we say,
[18:06] show me the inspection report. Scaled. Look, layer by layer they have come up. Then what can I do for a day? Then he said that friend, buying or selling a car is not the need of every person. Neither the car will be bought nor sold every day. So neither will my
[18:20] platform run that quickly nor purchases are to be made. So what can be done? Okay, whether someone buys or sells the car is limited
[18:32] but everyone has to take care of the car. Made the polish. Made a cleaning kit. this thing was made for comfort while entering the car. Brother, all this is for everyone who has a car, whether he wants to sell it or business and scaling it, for just one reason the direction was clear from the beginning,
[18:48] here one thing that you all need to learn is that we hear some such motivational talks, very cool business plan, if you don't have a plan for the next 10 years, then you are not a businessman at all, you are a formidable person, I am complimenting you people,
[19:03] they should not say so badly, you should have a business plan for at least 10 years, it is like this this is not there, then that is not there and in this round we do not even start and when we sit to start, then just holding this diary, first my business this, then this and then the
[19:16] scale will be like this, then this will happen, then this will happen, then this will happen, then we make a complete list and when it comes to execution, we remain stuck in our own thought process. There is a term called analysis leads to paralysis. Yes, by thinking too much
[19:29] you get so lost in your thoughts that you put all your action taking ability energy into thinking and you are left with no start, keep your entry barrier to a minimum, do not think too much, do
[19:43] not overthink, the easier you keep things as your starting point, the fewer barriers you create for yourself, the faster will be your execution and business is made not by thinking but by execution, this thing has to be kept in mind, is
[19:55] execution an idea or do nothing but copy it. Make the videos I make. It is difficult to make. What is a business model ? What is the funnel mine? It is in front of everyone. Allah forgive me. I am not saying this out of arrogance. I am trying to explain it to you. There
[20:08] ? The whole business is in front of everyone. Make. Why can't you make it? Execution. The first four months of freelancing when I started YouTube. Meaning, in the first 4 months of my YouTube career, there wasn't a single day when a
[20:20] video wasn't uploaded. Didn't miss even a single day. And after that the content is uploaded on every alternate day till 2023. I have been creating content since 2019 until 2023. How many years have passed? Wow brother, it's done. It's been 5 years. The video is running on execution with consistency for 5 years.
[20:36] made even when it is not playing. So the execution side is majority. So now you understand what the personal side is? What is the brand side? And how to find niche someone comes to you and says, friend, I want to build a personal brand.
[20:50] ? Are you understanding? This is overall personal branding. What can we do as a freelancer? You have to take care of three things. Three points, just these three simple points. W HW What How and Why What? What did you do? Then
[21:05] how did you do it? Then why did you do the next one? I am a video editor. I did this project for my client. What did you show, what did you do? How did you do it? I went to After that, its audio was set like this, color reading like this, next why, why was it
[21:21] done like this, psychology was applied, here we did all these things keeping in mind the engagement, all these things keeping in mind the engagement, what did you do, how did you do it, it was also shown and then why did you do it, this queue part, the first two
[21:35] next queue part will bring you clients because the client is example, if I have to hire an editor, one person showed me only his work, the other person showed me his entire process.
[21:48] He is telling me his mindset that when I sit down to edit with this mind, my mindset is that behind this edit, I should hire someone whose voice is strong, who has made his/her own voice clear as to why I did this work.
[22:00] Now comes the next point, now you will understand this very well, what is the distribution channel? Look, if you make a product, then somewhere or the other you will think that I should sell it on the platform, go to Dolmen Mall and set up a stall,
[22:16] take a shop, go to the main market and put up a stall in the market, I will have to show the product somewhere, there will be some distribution channel from where I will get the client, I have to provide some way, it will not be enough to keep it at home, otherwise,
[22:30] deciding that distribution channel. Now this is a very interesting thing, such a question comes to someone's mind, for example, if I ask you that you want to build a personal brand, which is the best platform for you, you have to choose that distribution channel on that platform
[22:42] where your There is a customer. Did you understand this much? Yes sir. Now how will we know where our customer is? Where has an already successful person in your domain is? Where has an already successful person in your domain
[22:55] no need to waste it. It's done, why do we need to reinvent the tyre ? Take it cool, one of them cracked it. The one who has built a personal brand on Lindin. He has also done this work before. He might have done a lot of research, thought a lot, made mistakes at many places and tried YouTube also.
[23:08] He might have even tried TikTok. He must have used up so much space. Then He is doing everything. Why do you have to do it now? What they say is that often someone says that friend, if I have reached this place in 5 years, then if you
[23:22] agree with me, you can do it in 2 years. People say, look, it will take you 5 years to find Sanu Do Kim. Brother, he is telling you what not to do. If you leave that new thing, you will save three years. Imagine if you first go to YouTube and you find out that
[23:34] I worked hard here for a year. I created so much content but my audience was not there. And you came to know about this after a year. Then you went to Instagram, then you spent a year there, went two, then went to TikTok, three to Facebook, four, and found out that Lindin was good for me.
[23:47] One found out that friend, when I came from here, Facebook was good for me, telling you from his experience that if you are a web developer, then choose Lindin. Where I have reached in 5 years, you will reach there in 2 years. Now this makes sense that
[24:03] telling you the same thing. Now let's again talk about the Now let's again talk about the distribution channel, competitor analysis, but still I will definitely highlight some things to you about the platforms. Lindin, so
[24:17] for professional use. Majority but right now Lindin is also changing his game a bit. freelancers go there and try to build their personal brand. But try to build their personal brand. But as a video editor, I should
[24:31] as a video editor, I should focus more on LinkedIn or Instagram and If I have to clear my work on what, how and why, it will be more difficult for me. Lindin won't give you that much reach on that video right now
[24:44] n't come there to watch such things. But reach millions. Your clients will also be among those millions. Reach is gone, right? You also have to see which platform can be better for you.
[24:58] Then you will have to check out Instagram and YouTube as well. If you want a long term game, then it should be fun and your face value should also be maintained. If people value you and you want to reach a quality audience and your personal brand will be known
[25:14] through videos, then I would recommend YouTube for you. Short form content is best for reach. Not bad. I am also making it. Brother, it has different benefits. Let's come to that too. But if you want to build trust, build it quickly, I
[25:27] mean if you put 50 reels and 10 longs then I will say put 10 longs. Of course you will get 100 views but those 100 will definitely remember your face. Then YouTube because there is no comparison. The reels are scrolling at such a speed. The
[25:40] scrolling is happening at such a speed that when you come, you just say, this is mine, this is mine, come on brother. But on YouTube, people click on your video after thinking carefully. First he looks at your face on the thumbnail. Then he looks at your title. Then he thinks that these three videos are
[25:55] one above and one below. Mobile fee: Should I click on this , that or this? He would have taken such a decision very quickly but he is taking the decision. No one is forcing him to say, brother, why have you come like this? Assalamu Alaikum is not there today. There you are clicking that.
[26:07] see this. He does n't know any of the three. But his mind is saying n't know any of the three. But his mind is saying that this is the most beautiful face. This is it. He is clicking on it. So at how many places did he take the decision himself and
[26:22] give that value in the content which you promised in the thumbnail and title. Now he will watch your video, keep watching it, keep watching it and if you make that value promise then you have won that guy over. That person can also be your client, that person can
[26:36] also be your customer. I talked about compounding, not about negative points where money does not compound, there is no growth, less money is made. But personal branding also has compounds. More money is also made. Brother, how is it made?
[26:49] Now this was the question you were going to ask me. How? I will tell you how it will be made. So treat your content as your product. Now it's a water bottle too. How much did that guy decorate it before selling it. Look at its packaging, take care of the quality of water,
[27:04] keep the cap like this or churidar. designed his product, packaged it and then introduced it in the market. So, regarding the
[27:16] quality of content, we probably think that it will come from the camera or good lighting. No doubt these matter. It's not like that. Ask yourself before posting content. Why would anyone watch this video of mine? I promised in this video that
[27:30] I will teach you personal branding today. So will he learn from all my hard work or whatever I did or not? If the answer is yes, post it. If the answer is no, there is some defect in the product. He needs to improve. Everyone
[27:45] can't stay away, a person becomes biased, then take feedback. Ask me friend, I made this video. ? Are you feeling bad? What is Analytics tells you but in- person feedback is more important. You
[27:58] can ask your friends. They will make fun of you, let them make fun of you. No problem. I also used to say, friend, do n't be stubborn, but friend. There is also Manni. Take feedback and improve your product. Now why am I saying
[28:13] that you should treat your content like a product because your content brings you both clients and customers. This is a matter of money. As a freelancer, our whole life is that a client will come, we will get a project and
[28:28] we will earn a lot of money. As long as the project comes, we earn money. keeps four extra men. It comes to lakhs. Gave 20 to this one and 10 to that one. Kept 70 for myself. Ok. His brother is earning and he is bringing it. Ok fine. At the most,
[28:42] I am a business person, I am growing. No friend, I am not doing it. Now let us come to the matter of earning more money, earning it quickly, compounding, creating a brand, this will happen , that will happen, how will that happen? How will you make more money? So now it's time to eat fruits.
[28:56] When you build a personal brand, you not only get clients but also customers. If you understand this , you will earn a lot of money, I am telling you, I have also taken you around. Alhamdulillah, great money will come. Let us first understand this difference.
[29:09] who buys your service from you. Firstly, I am very impressed with my editor. Examples of editing come again and again. Let's go with this. You are a video editor. The client will buy your service from you. Dude, these are my 10 videos.
[29:23] I want you to edit it. This is your client. The profit is huge money. I ca n't call it a loss but this is an investment of your time. But because of that you also get good money. There is another side and that is the customer side. Those who are watching you
[29:35] on Instagram, on YouTube, on Lindin, it is not just your clients who are watching you. Your customers are also watching you. Who are your customers now? Basi brother please teach He is not interested in your service. He is not interested in
[29:48] why you are doing it? He is interested in how you are doing? How, I told you that you can get clients on the site. How do I get a customer to tell me that I did it like this? So he will say, now teach me how you did this. Similarly, you will
[30:01] again have an example of one course. You can also do any other digital and physical product, like now there are influencers whose name becomes a little famous, what they do is they opening a restaurant, someone is doing something and their audience is their
[30:14] interested in their product. He is not interested in their service. Now, the built a restaurant and an influencer said that we will build your restaurant for you. Now the people who are coming to this side are buying its service, they are
[30:29] clients and the food of our restaurant is good. You should come here and try the food. The people who will come are customers. So the client and customers became clear. So whenever you are creating content, you have to keep in mind that you have to
[30:42] work on your credibility. You will not run away from that quantity. Just caught some random trend and made a video. You did not go into this. You have to focus on quality. You don’t need 10,000 followers or 1 million followers. 4. Good money can be made even from 5000 followers.
[30:55] who has credibility and you have to build it, even if you You have to grow further, Insha Allah. So when you have maintained your credibility and have clients, you will get customers, you will earn good money and then there are other ways, there are
[31:12] many paid programs. Like universities invite me saying, friend, take the money and come. Next Brand Deals comes from different brands. Just or do this thing. So Alhamdulillah at this stage we
[31:26] charge good money. But even for beginners, because I came from that face, we still charged money. And all the established influencers charge these lakhs for a reel. Those who are even bigger charge in millions. So these are the
[31:39] ways through which you can monetize your personal brand in different ways and can monetize your personal brand in different ways and earn money. One question that came up quite a lot when I was doing research was very logical as well that I am a new
[31:55] freelancer or I want to become a freelancer and I am in the learning phase, what should I teach now, what should I do next, what how should I do, what is my idea, is this a valid question, who all think that this do, what is my idea, is this a valid question, who all think that this
[32:07] question should have an answer, everyone thinks that this is a common man, I am a new guy, so what should told you that to build a personal brand, you have to teach something, do you completing it through food vlogging. He is also travelling. Also doing food vlogging. Let me
[32:20] teach you something. What does Ganji Swag teach? What is Mr Beast English Touch teaching you? Entertainment. Talking about entertainment, what are our vloggers teaching you? But it is their brand. One thing I understood is that it is
[32:33] not necessary to teach anything to build a personal brand. But because of the audience we have to target. She target them then you have to impress them. So what should we do then? So there is nothing to teach. Just document your journey. Friend, expert means why is it necessary for
[32:48] you to become an expert or make that claim to start? You are learning right now, if you are learning meta ad then post your journey. How am I learning? You can do that too. What, how and why? How do I tell? What am I learning
[33:01] ? Meta AIDS. How am I learning ? These are those YouTube channels. Why? I have predicted this thing and I have to crack this job here. That's why I'm learning. What, how and why? Did you understand? What? How and why for an established freelancer as
[33:14] we talked about earlier and the same what how and why for a struggling Now whether you want to do freelancing, you want to crack a job somewhere, you want to do some business, you want to do something like that , you can create your own brand. Are you
[33:28] understanding the conduit? I have to document the journey. Look at that and tell me what you are doing in the document. Tell me how are you doing? Tell me why are you doing this? Fewer topics but plenty of topics. So whenever someone tells you like this, friend, first we will become experts and then we will
[33:41] start teaching. Don't do it like this. You customers. Isn't that a question? I will definitely meet you. This was the starting point. Now let us come to the plan for the next 10 years. How to make that? You are now on Meta Ads. You are forcing me to
[33:55] ? I am learning Meta AIDS. And you created content on that, okay, how am I learning, friend? I saw HP service you. So after that I found Damni Indian creator, one of my favorite content creators. It has WS Cube Tech. I
[34:09] see them a lot. Umar Taski Sahib, yes, he came from there. Omar Taski became what he is. So I am watching them. where I am learning about the updates and all the things in this thing. I am learning from here. What I learned. Today I came to know a very good
[34:23] thing that video ads also run in Meta Ads. I did not know about this thing. So I learned this today. And I learned another interesting thing that the a hook thing inside it. If your hook is strong then you
[34:37] And because the hook is good. After that, I learned that you have to give the same value. It is not that you can earn money overnight just by looking at thumbnails, that is, you can not earn any money and then that person will leave your video and go somewhere else.
[34:52] clickbait and such things that it is not only the hook that is important but the okay yes I learnt this thing, then today I learnt that CTA is very important that you give everything and also teach it, if you do not give anything then it will not be of any
[35:08] use, then I learnt CTA today, now you keep documenting your journey, today I am standing here, you all know my journey, this guy used to do data entry, today he is talking about personal branding, why is he doing it from zero, we have
[35:20] seen him, he has built it from here, today he has created a community of 3 million plus on the internet. In-freelancing Alhamdulillah, you have understanding the matter? People can see what he has done. So you have reached this stage
[35:36] where you will also have clients. A time will come and you will also have customers. Where there will be people who will also want to buy your service. There will also be people who will want to learn from you. There are a lot of meaningful product ideas. If we
[35:48] can create courses, presets as an editor and do a lot of things. Now that AI has arrived, you set. I want to make products. Give me examples in physical and digital, what can I do? Give me ideas. There are a lot of things you can do. Then you will
[36:01] became clear. As a business owner, if you want to build a personal brand, do you understand build a personal brand, do you understand how? If you are an established how to build my personal brand. What has come? How and here it is
[36:17] brother and if you are a new freelancer or you are still in your learning phase, you are job, for your business, then you have understood how to build a personal brand, insha'Allah, we do Q&A sessions, last year in 2025, approximately 9 lakh buyers left the Fyber
[36:32] platform, brother, they left, but what about these poor freelancers, whether not, then your profiles get banned on Uper, gig gets de-ranked, a buyer reports, that brother sits behind and
[36:46] raises his hand, just the account gets banned and business is zero, these are all problems if you do whether you are working on Fyber or Upwork, if you want to
[36:58] make 2026 your year, then you have to move away from platform-based freelancing and what is the solution to all these problems CME Community If you are a freelancer then you have to join this CME community in 2026. Here
[37:12] your three problems will be solved. Number one personal branding. By building a personal brand, you can create different multiple channels to attract your clients. Number two selling. Look friend, if you don't know how to sell, then even
[37:27] Look friend, if you don't know how to sell, then even sell. So learning sailing is a lot. The third thing is communication. Then I have a question for you guys. If your English communication becomes good, writing as well as
[37:39] how many Xs can your revenue grow by? At least whatever number you have in mind, 10x and 20x minimum 2x, your revenue can grow instantly and you can move from local clients
[37:54] to international clients where you will make real money. Here you will learn all these things like portfolio building, personal branding, selling and communication. And this is a community. Here you will
[38:08] find wise and intelligent children like these. Similarly, I have three more experts with me whose live This is not a course. There where I am also engaging with you guys. I am guiding you guys
[38:21] established freelancer then you are also helping others. So this is a community. But one thing to keep in mind is that the seat limit for this month is 100. 20 has already happened. 80 seats are left. So if you want to join then
[38:35] brother, please do it quickly because these people, Mashaallah, are also sitting here with machines. So man, look at it, it's a once in a lifetime opportunity. I just enjoyed today's session, please 's session? Are you having a lot of
[38:47] fun? Are you learning? Are you getting value? You can also come here. So this freelancer who is watching our video, which watching our video, which community should he join? Sia
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