Don't Start Content Creation for Money or Fame
45sThe blunt, contrarian advice grabs attention and challenges viewers' motivations, sparking curiosity.
▶ Play Clip"Delivers solid content on content creation, but heavily promotes a paid community, reducing the value."
This video is a comprehensive masterclass on content creation, presented in Urdu/Hindi, aimed at aspiring creators and entrepreneurs. The speaker, Hisham Sarwar, emphasizes building a personal brand, creating value through education, entertainment, inspiration, and relatability, and avoiding platform dependency. He provides a step-by-step roadmap covering niche selection, content research, scripting, production, and scheduling, while also promoting his paid community for freelancers.
If you want to become a content creator for money or fame, don't start. You won't add value and will fail quickly. Instead, focus on providing value to others.
The speaker started his YouTube channel with a total investment of ₹2000, using a basic tripod and a second-hand mobile phone. Gadgets should not be an entry barrier.
For freelancing, don't rely solely on platforms like Fiverr. Build a personal brand to have multiple sales channels, as platform accounts can get banned or deranked, causing you to lose everything.
When selecting a niche, focus on value creation. The four pillars of value are: Educate, Entertain, Inspire, and Relate. Combine these to create high-value content.
Check if your niche has monetization potential. Will people pay for your content or services? Also, consider feasibility—can you realistically deliver on your promises?
Identify your unfair advantage—something you have that others don't, like experience, skills, or unique perspective. This makes your content stand out.
Write down your own ideas, then validate them by checking what competitors are doing. Look at top-performing content in your niche and read comments to see if there's demand.
Find 10 competitors in your industry and take their 10 best-performing videos. This gives you 100 proven viral topic ideas. You don't need to reinvent the wheel.
Everything on the internet is copied from somewhere. To make content unique, use the formula: idea from your industry, method from another industry. Also, leverage your unfair advantage.
The scripting formula is Hook, Value, and Call-to-Action. The hook is crucial, especially for short-form content, to stop the scroll within 1-2 seconds. Use visual, verbal, and text hooks.
Triggering negative emotions or breaking beliefs can hook the audience. For example, saying 'speaking the truth is bad' challenges common beliefs and makes people stop to watch.
Always include a CTA at the end of your video. Tell the viewer what to do next—follow, subscribe, or check a link. Without a CTA, your content is like a biryani left on the stove.
Invest in a good microphone. Audio quality is more important than video quality. People will watch a blurry video with good audio, but not a clear video with poor audio.
Divide your work into days: one day for niche research, one for content research, one for shooting, and one for editing. This helps maintain consistency without burnout.
The speaker uploaded one video daily for the first year, then every alternate day for three years, and then three videos per week for two years. Consistency is key to growth.
The video provides a comprehensive roadmap for content creation, emphasizing value creation, niche selection, and consistency. It also promotes the speaker's paid community for freelancers, offering mentorship and resources. The key takeaway is to focus on building a personal brand and providing value to your audience, rather than chasing fame or relying on platforms.
What are the four pillars of value creation in content?
Educate, Entertain, Inspire, and Relate.
06:25
What is the '10x10 method' for content research?
Find 10 competitors and take their 10 best-performing videos to get 100 proven viral topic ideas.
20:45
What is the formula for making content unique?
Idea from your industry, method from another industry.
26:10
What is the recommended investment for a microphone?
Invest in a good microphone; audio quality is more important than video quality.
40:31
What is the scripting formula mentioned in the video?
Hook, Value, and Call-to-Action (CTA).
31:06
Why should you avoid platform dependency like Fiverr?
Because your account can get banned or deranked, causing you to lose all your income streams.
01:21
What is an 'unfair advantage' in content creation?
Something you have that others don't, like experience, skills, or a unique perspective.
14:48
How can you trigger negative emotions to hook viewers?
By breaking common beliefs or saying something controversial, like 'speaking the truth is bad'.
34:21
Value Creation Framework
Provides a clear framework (Educate, Entertain, Inspire, Relate) for creating content that adds value.
05:3010x10 Content Research Method
A practical, actionable method for generating proven viral content ideas.
20:45Uniqueness Formula
Offers a simple formula (idea from your industry, method from another) to make content unique.
26:10Audio Over Video
Emphasizes that audio quality is more important than video quality, a key insight for beginners.
40:31Consistency Strategy
Shares a real-world example of consistent posting schedules that led to growth.
44:11[00:02] earn money, to become a content creator to gain fame, to become famous, then don't come straight. You won't add any value. You will keep dancing on TikTok, not for 2 minutes, not for 2 seconds of a day. If you wo n't even last for 2 minutes, then never
[00:15] make gadgets an entry barrier for yourself. Let me tell you, my YouTube channel HP started with a total investment of ₹2000. This was my first tripod. After that, this was my second mobile phone. 10 creators. Each creator made 10-10 videos. 10*10. 100 viral
[00:29] topic ideas. Yes, like this. Hey friend, there are already so many people, why would anyone watch me? Whatever you are seeing on the internet, nothing is original. Assalam Walekum. In 2026, if you want to make content creation your profession, then this session is especially for you. If you
[00:42] want to become a content creator or you want to start a business. Are you an owner and want to grow your business through content marketing or are you an agency owner, you are an marketer, you must watch this session because AI will replace your audience targeting,
[00:56] AI will write a lot of content for you but creating content while understanding human psychology is not a simple task. So if you crack the game of content creation today. So in a long run you will inshallah build a good
[01:09] business. So you are ready to learn now, let's learn. In 2026, if you want to earn money through freelancing and want to work online in real life, then you will have to leave Fiverr App. If you are a new freelancer or are
[01:21] tell you to focus on your personal brand. If you build a personal brand, you will have multiple sales channels to bring in clients. What is the issue with Fiver Ok? But what will happen if your account itself gets banned? May your gig get deranked.
[01:37] You immediately come to zero from here. This is the problem with platform based solving in this CME community. You will also be taught personal branding as a skill. And how can you use this personal branding for yourself?
[01:50] we will solve two big problems for you in freelancing. First of all, How do you actually communicate with clients? Number two sales strategies. your next step is. Simply click on Enroll Now. This is the
[02:06] team sitting behind. You enroll now. This will give you access to this community right away. We are offering two plans. One is ₹1 per day which is ₹3000 a month. There's nothing. say there is nothing. Literally it is free for you people which is the actual cost of this community. It's
[02:20] your thinking. Second we are offering yearly plan which is ₹15,000 per year. Actually it is ₹36,000 but by giving almost 60% off you can join for ₹15,000 per year. In which you also get a cashback of ₹10,000
[02:34] which your hosting, domain, your portfolio setup, the team itself will be doing all those things for you. So the best value for money plan is the yearly plan. But if you are starting out, you can start with ₹3000 per month. And
[02:48] Alhamdulillah, I have so much confidence in this community of ours that it can generate such good results for you that we are offering you 6 days money back guarantee. No questions will be asked. Along with this, if you come one day and say that
[03:01] back and you can go. We don't want it and you don't want us. There your work will start as soon as you join our community. Learning tab here. Recordings of all the sessions that have taken place so far
[03:16] are available here. You can access them here and learn them anytime in your free time. Next is the Events tab. Your entire week is scheduled here in advance. So that you know what I am going to learn this week.
[03:29] thing. Here, our student Mashallah has just done a project using AI. This ad has been generated. C Here's the actual prop [music] that will help you write a winning proposal using AI.
[03:42] inside it. And these client communication and client hunting tutorials are happening here every week. Apart from this, there are also job postings here, like if they need a job now, they have posted it here also. And
[03:54] also get a dedicated jobs section. Where internships, posted for you on daily basis, Insha Allah. Let me just tell you one thing here. This is a community. This is not a course. There is also a leader board section here. If you do
[04:09] n't engage here, you ca n't stay in this community. So, engaging here is a must. And last but not the least, as long as you are part of this community , you will have access to The HBA Shows free of cost. Where you will
[04:22] meet industry leaders, learn from them live, and ask them live questions. You can meet me and ask questions. And
[04:34] opportunities and job opportunities for yourself here. [Music] Currently the price of this community is ₹3,000 per month. As soon as we complete ₹1,000 members , Insha Allah we will increase its price to ₹5,000 per month. Because the
[04:47] to ₹5,000 per month. Because the cost of running this community is very high. [Music] So if you enroll now, ? Click on Enroll Now. This team is sitting. We're adding you [music] right now to this
[05:00] community. Before starting content creation, the first thing you should do is first thing is your knee section. Now I will discuss some points when you have to select knee. Those who have not yet decided on the low and those who have already decided,
[05:15] you must keep these points in mind. Especially if you currently have few followers. If people don't know you yet, then this is the right time for you. If you take care of these parameters, fix it right now. So in the long run,
[05:30] n't need a lot of followers to grow your brand, grow your business and make money. While selecting these short stories, the first thing that is written is, if you want to become a content creator to
[05:46] earn money, to become a content creator to build fame, to become famous, then don't come, build fame, to become famous, then don't come, straight up no, come if you can provide value, then definitely come, if you can provide value, you will get fame as well as money, for example, like
[05:58] I started content creation, I started creating content for freelancing, taught you guys what fiber is, what Upwork is, what freelancing is, gave value to in your life, you gave me 10 minutes, I
[06:12] taught you as much as I could, I added value to your life, that's what I did good amount of money too, that's why you are looking at the expensive expense, value addition is you are looking at the expensive expense, value addition is good, one thing comes up again and again on value,
[06:25] how can it be done, these are four points, we understand only two points, either educate or entertain, but you can also create value by educating. You can create by entertaining and you can inspire someone. Sometimes there are some
[06:38] inspiring. We say, friend, people should know what you say. Such things are not an achievement in life. People relate to the butt story a lot. They just put their journey. Now as you must have
[06:52] seen, there are many people sitting inside the village. They post anything on Vlog. Sort of entertaining. But we are very inspired by that guy that he very inspired by that guy that he is a poor laborer and he does
[07:05] creating content. We get more inspired by him and hence give views. This is the third point. Educate, Entertain, Inspire and fourth is Relate. If people can relate to you. Look, we are sitting here in the city. We are
[07:20] We are definitely getting inspired by him. But we are not relating it. We are sitting here in AC. We also have UPS in our house, solar installed or whatever. There is no electricity in his house. He has also gone and is grazing buffaloes.
[07:32] doing labour work. We are getting inspired by him. But we are not able to relate. But there is a person like you who is working somewhere, doing some business. His story is very similar to yours. He says anything, yes friend,
[07:45] issue here. Fiverr's friend, this issue happens. Now you are relating to it. Now what is this relativity doing? You are stopping her time and giving her joy somewhere. Somewhere you are making him cry. Somewhere
[07:58] you are triggering him emotionally too much with his emotions. So relatability is also a factor in value addition. Educate, Entertain, Inspire and Relate. When it comes to value creation , you have to see where your content fits into it first.
[08:12] For example, my job is to educate. But what if I mix educate and entertain. It is coming like this. This is the thing. So it became infotainment. what have I done now? By merging two parts of value, one thing infotainment was made different.
[08:27] one thing infotainment was made different. Next thing inspire. I documented my entire journey, did my own freelancing, created my own content, what happened, from created my own content, what happened, from office to to figures agency,
[08:39] Alhamdulillah, now it is an inspiring story, now you are also getting educated from me, my way of teaching is also having a factor in entertainment, next my story is very inspiring, next point is relatability, I was just like you,
[08:52] now what are you saying, are you able to relate to my story, it is not like that friend you had a lot of money and land, so it is because the entire story, everything is documented on the internet. So now you are able to relate very well.
[09:05] Hey friend, what can happen below this and if it is coming from here then why ca n't I do it. You can relate to my story at any point. Now, when these four things are combined here, the value creation becomes very high.
[09:17] Again, when you're starting out, one of these factors might be the one that people connect with. You will be able to deliver that value. You have to see that whenever you select a niche or define your niche, look inside it that
[09:29] which factor is there in it where I will be able to add value to someone's life, if you do not add value, you will keep dancing on TikTok, the second or third time the number of likes you is already sitting there, he will come
[09:42] see you, first try to be a master of this and then see which are the things that you can merge because when you merge it will compound the value effect, it will not compound 2x, it will compound in a long run, then that is your
[09:57] things will keep getting connected. Next point is economic viability, the niche I am selecting in which I am going to give value and on which I am going to invest so much of my time. my content will educate me. I will entertain, inspire, relate,
[10:11] or mix and match anything to create something. Ok fine. The value part is this first. I have cracked this. This will be great content. Anyone who sees it will find end level value added to his life. You will enjoy it. Now the next thing
[10:25] comes economic viability. Will currency can be of different types. This currency can also be time. For example, Now it is free. I am not charging you money.
[10:40] But I am taking your time. Now I am utilizing this time in different ways. Insha Allah, I will also discuss that in the content strategy later. Economic viability can become money. Will anyone pay me for that thing or not? clear? The next thing is whether it is feasible or possible
[10:55] ? I will break the moon and bring it for you. Economically feasible, we will sell pieces of the moon. What an amazing business idea. How much money will people pay? But it is feasible. Who will bring the long step? It is not possible for ten people. So it
[11:11] is very important to look at the second point. First, will monetize a niche that has no scope in the future or no
[11:26] one will pay me for it? Keep this point in mind. Whenever you are getting into content creation. If you people think that earning money from content creation means that we just upload some videos on YouTube, we will get
[11:39] some views out of 1000 million and after that money will start coming from Google Adsense. Brother, this is a chiller. Chiller makes a lot of money. Guess how many people are sitting there. 35 people, I recommend you a product worth Rs 10,000 today.
[11:51] 35 lakhs straight in. Now again, what can I sell you? I can send a course. sell any of my consultations. If
[12:03] opportunity and tomorrow it can also be monetized. He has come for networking. want to come. If you people are getting so much value here then you will also pay for this value getting so much value here then you will also pay for this value and maybe I can
[12:16] access to this product of mine then Again, what I am seeing now is the value I am giving to the opportunities. It's not easy to prepare this entire show , to put in so much hard work, then it takes
[12:30] weeks to prepare all this content which I can present to you because here I cannot take a take, here man, there is nothing like that for even a second. Have to come straight. The questions are open. It's challenging. Your comments are on YouTube.
[12:43] You can imagine. Okay friend, let's see what reply can be given. Let's ask AI about this. Let's ask him. There is no such thing here. So myself too. I also have to learn. So I started this thing.
[12:58] Brother, you will also find out. I enjoy challenging myself like this. So I am coming at this much value. So I also have to see how I will earn money from this. Look, it's tell you one thing from my experience. Alhamdulillah my first priority
[13:13] when I came into content creation. I just had to teach. I had 500 subscribers. I did not earn even ₹1 from my YouTube channel. If there are
[13:25] making money from freelancing. I was not very rich. But it was okay, I was managing my life. At least I did n't need to do a job. I was earning so much money and I was teaching the same amount. But as I grew, I realized that if I want to
[13:38] I grew, I realized that if I want to provide quality and create something big, then it is very important to have a flow of money. Even when the channel gets I will not be able to do these things for more than Rs 4500 because my time has a value. Like you talked about
[13:53] if I spend the same time in freelancing then I am able to earn more money. on content creation, I am getting nothing except a few compliments. So two abuses also come down in that. I do n't understand because you are a beginner and
[14:05] people don't know you, so you get abused more. I am teaching to get abused. So then if you don't figure out the cash flow there. As much as you want is your passion. If you don't have cash flow, you wo n't be able to survive in the long term. That's why
[14:19] in economic viability you have to check what is the monetization potential and whether it is feasible or not. Whenever you select your niche. Now those who have already selected their niche. So now you have to see whether
[14:34] the value parts are complete in the niche that I have selected? Is it economically sound? I should go, I should not go into this niche. And if one has to go, how can one go? Next thing, this is a very important point. What, if any, of you have
[14:48] Unfair advantage. Unfair advantage. You have to look inside yourself Unfair advantage. You have to look inside yourself that what that what advantage do I have that no one else has or
[15:02] whatever work I have started doing, people have to earn it. It's hard to achieve. Look, I already have it. For example, what was my unfair advantage when I started creating content ? I was creating content on freelancing.
[15:15] Now I was a freelancer. I was freelancing myself. I was placing orders on Fiverr myself. I was also gaining orders. I was also creating different sales channels to see how more orders could come in. Wherever I was getting success, I was also teaching people.
[15:28] This thing will only waste your time. I have already worked a lot on this. Now what was my unfair advantage ? That I was a freelancer. I was teaching freelancing. Now any such mentor or any such trainer who comes and
[15:42] teaches freelancing and has never done freelancing. He does videos on YouTube and came and started teaching. that I can. Because I have experience. I am already doing that work.
[15:55] So this was my unfit advantage. And the first thing we are told is that if your passion is content creation, then you should get
[16:09] into it. You shouldn’t get into content creation if you’re not passionate about it. I have kept this at the last. If no one is ready to pay you for your passion. If your passion is not adding value to someone's life, then
[16:24] that hard-working creator who is adding value to someone's life also paying him will be a million times better than you. That's much better than your passion. Much better. So passion, if you are passionate about doing that, again the cherry on top will be
[16:38] amazing. Even if it is not there, that guy will beat you. If I compare passion and hard working then the hard working person will win. If a passionate person is passionate but is not hard working, he will remain so. Next point is knowledge
[16:51] and expertise. Whatever niche you select, if you have strong knowledge in it then again it will also come under your unfed advantage. It's not just the cherry on top. I don't know why I put it here at that time, but yes, this is also an unfair advantage of yours. If
[17:03] he said what I do. Some of them were anchoring the news. So they that I have already done and I want to do the same career on YouTube by doing the same thing. So they have knowledge as well as expertise. Again the cherry on top.
[17:17] If you have all these things, it is icing on the cake brother, then you things that I am telling you today, I am giving you a master class on content creation and I have spent so much time on the niche. Does n't it seem like
[17:30] things are going business class? Not for 2 minutes nor for 2 seconds of a heart. You won't even last for 2 minutes. remove content creation from this and put any business in it. You want to start a business. If you take care of these parameters. If you will make money
[17:45] then this is the advantage that I have made a business from content creation, Alhamdulillah now I am teaching you or trying to tell you people with that mindset, may useful in your business also, if you take out all this knowledge just by removing the word content creation and
[18:00] knowledge just by removing the word content creation and put business in it, then it will help you to solve inshaallah any problem that you see because when you are not solve some problem or the other and what is the meaning of value, educate, entertain, inspire
[18:12] and relate anything, so whenever you will start a business then you will see only this thing that what problem is this product of mine going to solve. Your YouTube channel and any Instagram or TikTok is your outlet. Your content is your product
[18:27] and that product will definitely be solving some problem or the other. Like when you go to buy balloons on your birthday, its purpose is definitely not to teach you anything but it is entertainment, you get your things but when you go to a shop to
[18:42] buy books, now that is not entertainment but it is education, so every shop is solving some problem or the other in the market, your content is a type of product. You have to see that only those items are available in my shop
[18:55] which are solving some problem of someone. So this is it, So this is it, our niche section is complete. You start a business. Now let us come to content research. First of all,
[19:09] whatever niche you have decided, think to yourself whether you get any ideas. If you are completely blank then let me tell you one thing that perhaps you idea what I
[19:22] can do or what people's problems are. So maybe you're in the wrong niche. Yes, sometimes it happens that when a person sits down, he gets some ideas, that is a different matter. then that is not the right niche for you. Content Research Write down your own ideas
[19:36] what problems people might have. Why would anyone view your content? Why would anyone view your content? If so, that's a good idea. Write it down. Make a spreadsheet. We
[19:51] write down ideas etc. and then do research. So you wrote all the ideas there. After writing this idea, you should not jump straight into it and say that now you also have to validate those ideas. It is possible that the problem you are
[20:05] thinking about is a very big problem. That is Go look on YouTube and see what creators thought and did if he has thought about it then go and read his comments. If he is good, he
[20:21] , then brother, your idea is right. Right now, what might be coming to your mind is that watch me? Already watched a lot of videos on content creation. Are you coming to see me? Are you listening? Now this will go, Insha Allah it will also get thousands and lakhs of views.
[20:33] So, right people? Let's come to that too. How does this uniqueness come about? Let's talk about this too. But right now you are on content research. You will go and validate your ideas. The next thing is G Compatibility Analysis. Again, right now in this content
[20:45] research part, we are having a lot of fun, a lot of infinite levels of fun. Literally, if I ever go blank, I do the same. Find 10 competitors in your industry and find the 10 best performing content of whatever you selected. Suppose
[20:59] on an average it gets 5000, 10,000 views but there are some videos which have got 1 lakh, 2 lakh, 1 million views. That is winning content. Take it out. 10 creators also removed 10 videos of each creator. 10 * 10 100 Viral Topic Ideas Such Amazing
[21:15] [Praise] And Proven. There is no need to waste it. Proven he is working. You don't have to think too much whether this will work or not. You created content on 100 viral ideas and now when you go and create content on it,
[21:28] brother, just tell me that even if you publish it exactly, you will publish it exactly, which I do not recommend. But even if you conduct an exact raid, Because those are already trending topics or are viral or there is some
[21:41] topics or are viral or there is some problem about which there is not much awareness in the market right now. Or it could also be that they have done their hook was very strong or they
[21:54] they played with some feeling with someone. Because of this the video is going viral. So there must be something that video is playing. So now you don't need to think. No more remembering the wheel. Go straight and make it. Your content will be proven to
[22:09] run multiple times. Now here one thing that will come to your mind is that it is very different. Now it is coming to someone's mind that if the content is like this then it will become a made a video then I also made a video, then it will be a matter of copying. Is this coming
[22:23] to anyone's mind? Now how do you bring in uniqueness? Now I also have content, friend. If you want to tell me how to create an account on Fiverr? So this has been told by 50 more people. What is freelancing? 50 more people have told. Content creation has been mentioned by 50 more people.
[22:38] So why would anyone look at me? First of all, a little generic answer. Whatever little generic answer. Whatever stage of life you are in, there are people like you. Who will understand only what you say.
[22:50] who understand only what wise people say. Such people also exist. But only those who can connect with you will understand what you say. Such people also exist, we are 25-26 crore people. These are the ones who
[23:04] know the number, the ones with ID cards [laughs] the rest are many, Alhamdulillah, at least there is progress somewhere, people who can connect with you are already present, who are surprised by your way of talking, who are surprised to see you among themselves, but yes, there will be some
[23:20] blind people who will like you, but they will learn from them, I just don't know why they like it, brother, your vibe will connect with them, so whenever you think this thing that why would anyone not look at me, then yes, there is someone or the other who will connect with you and there are
[23:35] many such people. Look at profiles like yours, who all are interested in cricket? Have you found any connections? Are you looking? So you see how much interest is being generated here. So, similarly, people like you who have exactly similar interests also have the same problems in their lives. They are
[23:49] similar interests also have the same problems in their lives. They are So you have to keep this in mind first because this will give you confidence. No, there is someone who will listen to me and there are many such people. There are many people. You
[24:02] feel that a lot of people have already come into content creation. I am telling you, I felt the same in 2019. Same, hey friend, there are already so many people. Why would anyone so many people. Why would anyone look at me? It seemed like beans. But still
[24:16] Mashallah here till tomorrow. The next thing is that now that I have given you 10 * 10 and 100. You have made a copy cat. Now how will we make it original? This is real craftsmanship. First of all let me tell you one thing. Whatever you see on the internet,
[24:31] nothing is original. It must have been copied from somewhere. I am also giving you this knowledge today. That same system has not been shut down. So I have read it somewhere. You must have learnt it from someone. Some things are fine. It is about experience. There are many things
[24:44] person learns many things by seeing or doing. So that's what I'm able to deliver to you today. See again if you can connect with me. I am not just educating. I'm between. I am adding some relatability factor in between.
[24:58] Again, what is happening with this sweet joke? You can relate to me and they also know these things. [laughter] C again you are laughing, you see how end they are also getting educated. Entertainment is also happening. Somehow I have also been inspiring them in
[25:14] and things. And then something that jokes which you people laugh at, you relatability. You relate to it
[25:26] and that's what cracks you up the most and what you enjoy. When you have got these 10* 10 ideas. Now you have different ways to make it unique. First, you may have an unfair advantage. Like he is a journalist. They will find his
[25:41] way of speaking very good. The sound will be good. Look, they have a good voice. Still, they have an advantage. Ok. I'll mix it up. Ok. Man, I have to teach, but I have a good sense of humor. I will get it mixed up. We have said the
[25:56] same thing but we have added a little bit of our own style, that video did well. Those not have understood it. You see here if I can add something that will make this thing look a little different from the rest. What such unfettered advantage do you have?
[26:10] Next thing, if you still want to understand something then take this formula. This formula will work for your ads as well as for your content creation. What do you have to do ? The idea is from your industry, the method is from another industry. How is a fitness
[26:25] video shot? Different angles, lights and why not, this is how I teach something. Ok? Using this theme, let me tell you some stories. How are beauty product ads shot? Let's tell someone a story using these aids, this way,
[26:39] using these angles. Now what happened? The idea was from your industry but the way of presenting it was from another industry. Now I am telling you all these things because even if you do not have a creative mind,
[26:52] how can you make your content creative? This is how it will be made. Imagine if you have to create an ad for your business. The idea was taken from here and the method was adopted from someone else.
[27:04] Now mix both of them. Now what I used to do is that even today I follow this thing that if I have to add some humor in a video, then when I have made an idea, before making the video I watch Raj's comedy videos, due to which
[27:18] my sense gets activated and then I am able to crack jobs, while teaching, I come across something and say ok done because along with education, I
[27:30] know what people relate to me and the vibe I have on the internet is that of a brother, a friend, people can meet me anywhere, the very beginning in my mind was that if anyone sees me anywhere, they can easily come and meet me.
[27:42] This barrier should not come in his mind that friend, it is not known whether we will meet him or not. I can only take a salute from him. Can I ask him something? I had already made my image clear about being grumpy or something like that so that whenever someone sees me anywhere,
[27:57] no other thought comes to his mind. He came and met me. Yes, just take some care when any family is together, friend. you all are sitting here. You know what, yes residents, there is no problem at all, I went to his shop twice, he is a very nice guy, so this is what happens, then
[28:11] you have to see in this way whether I have any undefeated advantage which I can utilize and make this content unique and if you are still not able to think but the idea is strong and you want to make it a little unique, then you can also follow these practices, through this
[28:23] you will make 100 viral videos but in a unique way, then it will have your own touch, then your identity will develop, but one thing you have to keep in mind is not to do anything forcefully. If your humor is not good, no matter
[28:38] how much you like me, you cannot copy me. I couldn't do it a second time with my father, friend. [laughter] How do you do that? It's not possible. Right? So you should not apply your lipstick after seeing someone's face red. You want to see
[28:54] many people whom Allah has blessed with a very beautiful and lovely voice. It makes a very thunderous and imposing sound. In the attempt to make people laugh, they spoil their image. I know the jokes I'm doing right now or the
[29:06] focus is not humor. My content is teaching. Its only factor is that I can keep you guys engaged. It is challenging for me too that I have to give a 2-hour session. The that I have to give a 2-hour session. The child cries here. He will keep crying.
[29:22] Meaning, look at him in such a way that he keeps laughing. As long as he is sitting, he should engage with the session, he should understand it and learn from it and in the end he should not get bored, if you try to
[29:36] see what my vibe is, how do I look, if my looks are like this, let's say I have fair white hair, a shaved beard, I am a Maulvi, I have a ponytail built and Maulvi, I have a ponytail built and if I come and do a little bit of that then
[29:48] again I will become more of a meme material, so I have to take care of that image of mine too, so do not do anything forcefully, whatever industry idea of your industry, whatever way of shooting it or presenting it you will take it from, you will also
[30:01] see that it matches with your wife. Are you getting the point? In the end your image will be sold. Your brand will sell. When you create content, your personal brand will build. You will make money from it. There are many avenues to earn money. But then
[30:14] avenues to earn money. But then your face will be sold. That image of yours will sell. I said face. I am not seeing anything special, it is just like that. So, that image of yours, that brand self of yours, it has to be sold tomorrow and that is what has been
[30:27] created for you in their subconscious, so you should not do anything forcefully, so there are many other ways like the content research part, again for ideas, chat, GPT, pint, who knows if anyone has ever done research for ideas, you get amazing ideas
[30:39] from pint. Google searches are full of YouTube. You can go from there and have AI tools. Now it is Gemini. It became much easier to do things. If I recommend you three AIs for content research, yes you can use Gemini Chat Zipity and then for
[30:53] enough to help you generate ideas. Well, you can also validate them. You then you will definitely have to give it a touch as per your wish. Now it will come to writing the content. I haven't gone for shooting yet.
[31:06] This is a famous formula. You can do a lot of things in this. The main purpose of my content session today was that I should
[31:18] a dedicated show on scripting in the upcoming shows. We will go into it in great depth. But for now, because I want to give you a road map, this will be fun again. Don't worry. The hook is Value & City. So hook man the idea is great. Again, the point is
[31:31] that we have defined the niche very well and we have created very good content. We did all these things. Scripting Oye Hoye Hoye Hoye. Look friend, when decorate it also. If its packaging does n't hold up. A lot of the packaging is
[31:46] scripting, your thumbnails , your editing. All these things are what will , your editing. All these things are what will scripting, then the editing will also be ruined, no matter how much the editor can do,
[32:01] and after that, make a lot of thumbnails as well. Hook, especially if you are into short form content, then the hook is superb because two seconds, now maybe even more than that auto scroll feature has also come in Instagram where you turn
[32:16] on auto scroll and automatically the reels are so great, friend [laughs] I am surprised that they have to make this also, do auto scroll and the reels automatically go up, it is good, I also eat food happily, the reels also start automatically, now
[32:30] they have to bring such features also, so now in such a situation how will you stop it, then you have one to two seconds max, you have to stop it within that, you can stop it by saying something like for example today I will tell you how you can become rich overnight.
[32:44] Everyone will stop after hearing this. Can you show me something? Look, I have this car. I will tell you how to make this one. This is the link to my training. [laughter] Come to this. You can show something visually. Again, Hook has visual hooks. You might have
[32:58] experienced such a hook that suddenly someone is falling from the roof. When he is about to see, it's called a visual hook. Now you can Again, align that with your content. You can also create a visual hook yourself.
[33:14] If you have a good idea, work hard on the starting hook. Work more on visual hooks. Then your verbal hook, you pitched some dialogue like this. Then where can you do that? Some text was put inside the edit, some image was
[33:27] put inside the edit. Next, combine these three. How can you do it? When you yourself are coming, your dialogue, your appearance. Sometimes your appearance is your hook. There is some of your content in which you have
[33:42] Well, the same vibe is coming. So by doing this you can hook the audience. Showed something visually and then said a dialogue. Any text, any image, any video, the more material you can use within your hook the better it is for you.
[33:55] If you are just talking, like you said a dialogue that I will tell you how to become rich overnight and you can see my car behind you. Are you understanding? How will you connect immediately? So I hooked you with multiple things.
[34:08] I am also counting the notes. This is the condition of our people anyway. I have only the note and the address, the rest is up to you people. Emotional Trick Negative Emotions Break Please. Extremely proven. Negative emotions if you trigger someone's. Now what is negative emotion
[34:21] ? You must have seen multiple videos on the internet where people do something where people do something that targets your beliefs. Like now who says that telling the truth is a good thing,
[34:35] now who says that telling the truth is a good thing, right? And let me further say that there is no one greater than you if you speak the truth. B What is this now ? What are you talking about? Meaning, the one who is not telling the truth and not doing these things is not a good person. So now you're
[34:50] hooked there. This was triggering your negative emotions. We did a video on illegitimate earnings. Ok? So by making him Again the same thing, then break someone's belief. As I
[35:05] said, speaking the truth is a bad thing. What is this? Leave the prayer. Namaz is forgiven. Who says that prayer is obligatory? Then from now on you say that he is dead. Do you understand how it is
[35:17] happening? I am breaking this belief and then validating it. Then you are right, friend. [laughter] And that's what happens to you over the internet. These are able to break negative emotions or beliefs. They use a similar structure.
[35:31] They use a similar structure. just have to hook up there. This is its purpose. Just stop, brother. Whatever way it takes to you have promised inside the hook, you will come in the next part. The value
[35:46] you promised inside the hook is what you have to deliver. Simply I said Namaz is forgiven. How? On what? Why? I told it to the dead man. Agri. They have to study. End of story. Similarly, you can take 3600 more examples. I came and delivered the value inside the
[36:01] thing promise inside the hook. The value part is if value part is if you don't deliver on the hook you made here, you don't deliver on the hook you made here, you'll get views. You may even go
[36:14] this practice, I just told you about negative emotions, but if you do not deliver on that promise in the value part, you will never get loyal followers. Now what do you want from loyal followers? Look, if
[36:29] you just want to collect the numbers, then they will be collected. But if you want to build a cult, so that tomorrow when my personal brand is built, people become my customers, my clients, show interest in my product, my service again, then for that it is
[36:42] show interest in my product, my service again, then for that it is I have written one point here to the point, especially in reels, when I came from long form to short form content, I made this mistake a lot
[36:57] because I was fond of talking too much, then when you have to make a long video, you in reels, when I used to make videos, I was facing this problem in making videos, it still happens today, but to a great extent we have reduced it. The problem that arises is that I
[37:11] go into more and more depth. We had already written a lot of this. My editor said, brother, this will become lengthy. You do two shows. He was saying the right thing. He knows that when you go to explain, you will not look. You will keep telling.
[37:24] What was happening inside the reel that now within 1 minute if people would explain the scripting to you within a 1 minute reel. talking about the hook for the last 20-25 minutes and I'm not even done with it yet because I have to go wind it up as well. So you face this problem.
[37:36] you have to be to the point. In long form content, it is not that you have to start talking about random things. But to the point means you can provide a lot of value within the reels. But you will have to shrink it. Because if you make a very long
[37:51] Instagram doesn't open anyone up to learning. No one came to read on TikTok. Facebook is also not there because today I will listen to some Hadith and take advice from it. Everyone has come there to be entertained. So if you are in a niche where your
[38:05] value proposition is related to education and you go too far there, then is very important to stay to the point. And last but not the least CTA. Is anyone seeing anything? Yes.
[38:18] If your video doesn't have a call to action, it's like you've made a great biryani. Butt forgot to turn off the stove. It all got rotten. You worked so hard on the hook, you put so much effort on the value, but you brought him to yourself,
[38:31] but you did not tell him what to do next, it can be anything, you can come and say it on the last page or you can create something so that the person follows you, like you gave so much value, okay friend, if you liked
[38:44] seeing this type of content, you can follow or on your last page, let's suppose there was something related to your brand, then you can pitch one of your lead forms there, you can pitch a product. But having a CTA is very important. The
[38:58] next thing you have to do is tell that guy, brother, what do you want to do next? And every time the CTA will , follow me. We have to say that it is weak, we have to
[39:10] show it. This must be done but one has to think that without using these words, what kind of CTA should be given so that the person does it automatically. Gave so much value. While leaving, I talked Gave so much value. While leaving, I talked about some visuals or one of my series and that
[39:22] I had created this playlist. Now the video is done there. Now CTA tell him to follow but friend, if he follows those things then his next videos will come. That's what you will see from day to day doing this to day doing that and such
[39:36] series also run there. Next is Zee Production. Gadgetcent is. Zee Production. Gadgetcent is. It is not necessary to have expensive gadgets. But content has to be created without gadgets. There is nothing to record. So how will you make it? You are also writing.
[39:50] How will you do it if there is nothing to write ? Whatever you have, whatever things you have , you must utilize them. Start with that. my YouTube channel HP Services was started with a total investment of ₹2000.
[40:04] tripod. After that, this was my second mobile phone, the first one is lying at home. This is his condition. Check this out. I made 1 million something with its front camera. That's I made 1 million something with its front camera. That's it. [Appreciation]
[40:19] not that important. But as you grow or if you already have these things available then you should utilize them. But even if it is not there, never make it an entry barrier. One thing you absolutely must invest in is your
[40:31] microphone. Mobile mics are good. Or you can do this. If you are you. Your audio will be recorded well with that also. Otherwise invest in a microphone. When I started my journey of video creation, the
[40:45] one advice that hit me the most and Alhamdullah, it was most useful to me was that whether not, you must invest in your audio. If your internet is down then YouTube or any other platform reduces the quality of your video but
[40:58] not the audio because you can still watch a blurry video with good audio but if a good video with audio with a lot of noise is playing then the sound is not coming properly in it, the volume is too much down, you will not watch it again, a very
[41:12] good movie is playing here but the sounds are coming out very noisy and strange. irritate you. Now, no matter how good the video is, you will not be able to watch it. But if the audio is good then you will still watch that video. Whatever content we download and
[41:26] how good is the quality of the video, but if the audio is great then we are watching it. Then comes the matter of your editing. Now, for editing, in today's time, many you can clean your audio very well. You
[41:43] started freelancing and with this I also started my YouTube channel and on this I edit shed and even today I am working on it with Tapeshpe. Again these things do not matter but initially it should not become an entry barrier for you but it does matter that is why I have
[41:56] also invested in these gadgets, these lights, all these things. In production, we discussed the recording and we also looked at the editing. Now there is scheduling. Whatever I have said till now, I give you great advice.
[42:08] If you follow this, Insha Allah, you can do content creation easily, no matter how busy a person you are. Divide the days for these tasks. Once you have need to do it every day. First spend a week or 10 days on it, but look at it carefully. Is there any
[42:22] value part, economic viability, is there any unfair advantage, is there any cherry on top, anything that I have something extra that I can do on it, you should definitely look at those things, because if it goes wrong from there, go from Sargodha to the surroundings, then the
[42:37] effect will be great. So if that thing is not with you, then the niche is very important. The contribution is the research part. What do we do now ? We have a dedicated day or two in content research or sometimes we sit and do complete research on the ideas that we have shared in idea groups etc.
[42:50] shared in idea groups etc. within a day we try to make maximum 101 reels, if we talk about reels then we should go above 101 reels. You can divide them into days. Then comes
[43:04] your shooting day. Now I don't have to do anything today. I don't have any niche research today. I don't do any content research. Today I just have to sit and shoot videos. Keep one half of the shirt, that's enough. I used to do it like this in the beginning, I kept four, five or seven. I
[43:17] put it like this and replaced it with another one. Come on sir. New video has arrived. It is not a new day. Who knows what. So you divide your days. The next thing you should never do is that the first video is shot and done. We have done all this and as soon as we come, we have to press the publish button today.
[43:29] No, gather the content first. Not every day will be the same for you. You are not 100% active here every day. This is creative work. You won't be able to come with that energy. You might have a great idea but you won't be able to deliver it.
[43:43] So every day will not be the same for you. There is also a death gene, friend. And it is , life is also happening. [laughs] Both seasons are out. So these things are also with you. Are you a human being? So these things are with you. So every day will not be the same for you.
[43:56] So this is how you have to manage your days. Gathering content. A sequence has to maintain a consistency from the start. For the first year I uploaded one video daily and then on every alternate date I uploaded videos for the next
[44:11] three years and for the next two years I uploaded three videos per week with consistency. First one year not 365 days but 365 videos. And every alternate day pay videos for the next three years. And for the next two years, three videos a week and
[44:26] our current schedule is again, right now we put up a show, then courses and all these improving the quality even more. Now our focus has shifted towards that. But whatever we do, Insha Allah, we will do it with complete consistency. And
[44:40] how does that come practically? It comes when you have divided your work like this day by day. Then in the long run you will become a good content creator and will also make a good business from this content creation. My focus here is
[44:53] not to make you a YouTuber. My focus here today is to make you an entrepreneur so that you can go and run your own business tomorrow. Do not make this content dependent on AdSense dollars again. You create something. You are creating your own business by coming out of creation.
[45:07] Tomorrow you are selling something and doing something very valuable in this industry. So thank you so much. This was my session for today and now we start my session for today and now we start [applause] our session.
⚡ Saved you 0h 45m reading this? Transcribe any YouTube video for free — no signup needed.