Trust-Based Service Business — Full Breakdown & Transcript

[00:08] brother and I sit here to shoot videos. And why not? It's And why not? It's super lucrative. 35-40 lakhs to make a reel. Some of them I've seen go up like 20-25 lakhs. Last month I made 35 lakhs. But the harsh truth

[00:21] is that creators won't get views, followers, or money. What if I told you, you don't need views from this YouTube channel? I made 35 lakhs from this

[00:36] one business model that monetizes even your small audience. And not just me, all the big creators today have used this business model in the beginning. And this is even more lucrative than being a full-time creator. This is a good

[00:49] strategy for every creator. Literally, from next month, if you want to earn money, we need to understand the three Things number one the business model and how the big creators use it secret number two how I made money using this business model

[01:04] and number three the three levels of how you can do it from beginner to advanced in this I will share real life examples of people I personally know and I will reveal their people I personally know and I will reveal their income the business model we all know that

[01:21] you create videos something starts forming in your mind that is worthless of rupees that is the knowledge think about it when you

[01:40] learn social media management and branding that is basically a mass media course or a marketing course just because you are getting less views in the beginning doesn't mean that the skills are worthless they are worthless to the right person so did you get an

[01:54] idea what this business model is individual trust leads to a service is the quickest part to sell on it is called the trust based service Business where you create content and garner skills, people trust your skills after seeing that content

[02:09] and then you can sell that trust as a skill and as a service and this is not a normal service business the key difference is you have to post consistently on social media and garner two skills and when people trust your skills then you can

[02:23] charge a premium and you can close more clients even big creators have used this model but we never paid attention when Ranveer lot of brand leads some brands will pay less some brands will pay more

[02:37] relikes is not sustainable for the start so he told his manager that what we are doing for me is getting brand deals and influencer marketing we can do that for other creators as well and that is why he also started

[02:50] relikes where he has to create organic content, shoot it, edit it and everything so then he started representing brands as well later need this kind of help, so our entire

[03:03] team of Munk Entertainment, both influencers, i.e. writers

[03:31] writing, advertising, marketing, that all came naturally to me, and we have seen their ads, so this is the trust-based service business where people trust you, and because of that, they buy your services, and because of this, Tanmay Bhatt,

[03:45] Ranveer, Ishaan Sharma, they can charge a premium for their services, and those who are in normal service businesses do n't get that much money, from this trust- based service business, I have earned ₹335 lakh from this channel, it itself, let me tell you

[04:00] exactly how, when I was in college, I got a project in the last semester that we have to grow a social media page as a marketing exercise, so we had six weeks ' time, and at that time, I was getting into the gym and exercising, and all, so

[04:14] getting into the gym and exercising, and all, so I I was doing. I didn't have a content strategy. Nothing, I was just doing what I felt was right.

[04:30] And for someone who had zero knowledge about all of this, 3,000 views and 100 subscribers was a big deal. I realized something. I realized this is an area. As soon as I finished college, I started learning about

[04:47] YouTube, asset subs, and as I was doing all this, I saw Ranveer's story about hiring I saw Ranveer's story about hiring opened the application form, it said, "They need a fresh idea for a finance

[05:01] video," and I also had to write a script for it. I worked day and night. At that point, I took a three-day leave from my job. In those three days, I completed the entire ideation, research, and scripting and submitted it to them. Two days

[05:14] later, I got a call saying, "This was the best script out of all the applications that they submitted." I remember this is just six weeks of practical training that I did in college and now I had started earning from a skill that I did

[05:27] n't even know existed a few weeks ago when I quit that Bear Biceps job and I wanted to start my own agency I used my old

[05:42] 3000 subscribers after that I used this as a case study and as a started reaching out to brands and I went to one brand's office and told them that

[06:02] grow your social media too they saw the passion in our eyes and they instantly gave us the contract today that company page has around 300k followers and then clients kept coming and coming and that's how I earned lakhs of rupees

[06:16] and that's how I earned lakhs of rupees just from this 100 subscriber YouTube channel by sharing real life Examples and revealing their income at the three levels The first level is 0 to 5000 subscribers. This is the level where

[06:37] good, at least better than 90% of the people out there. What you have to do is reach out to brands who are making content on either social media and their pop and their platforms. Such brands usually get their internal team to create the content first,

[06:51] but then they realize that their on-screen presence is not that good and they need to hire an outside creator. For example, I have a friend named Dhairya Karke. When I was in Big Brains, she was a creator there even though she only had 2000 subscribers. She was

[07:05] cast as a creator because her on- screen presence was very good. And not only that, she was also a creator for other brands such as Unacademy and Upgrade. She told me That a creator can expect ₹ 0,000 to ₹1 lakh if ​​they are going down this

[07:18] revenue stream Another friend of mine Aman Jain was also a creator at Big Brains, even though he had less than 10,000 subscribers, but his on-screen presence was phenomenal, so good that his videos were going viral,

[07:32] some of the best performing videos on his channel are his, because of this, more brands started discovering him and they started casting him as a creator One such brand was casting him as a creator One such brand was

[07:47] six figures per month just by expanding on this line also Recently I saw on the page of Ansh Mehra, a creator, that he was also hiring such a creator where the creator has to make four long form videos and 10 to 15 short form videos

[08:00] and the budget for that was Around ₹ 60000 So roughly you understand that you can earn around ₹ 50 to 600000 Even if you are a new creator you charge less and just get around

[08:12] two or three clients Now let's go to level two Pay at the second level you should have around 5000 to 25000 subscribers This means that you have the knowledge to grow social media So in addition to being a creator you

[08:27] can sell content creation services You have to reach out to brands and creators and help them in social media growth These services include content strategy, research, scripting, production and post production For content strategy you can

[08:39] charge anywhere from ₹ 25000 to 50000 to one client For scripting also you can charge ₹ 20 to 40000 based on quantity and the platform One youtube's around ₹ 55000 And one reel script around ₹ If you want to understand the entire business of production and post-production of Rs. 1000 to 22000, then

[08:54] for that I made another video, go and watch it later. In conclusion, if you are at the second level, then you can easily make ₹2 lakh per month as a freelancer selling these services. Now comes the third level where serious money is made.

[09:09] If you have more than 25000 subscribers, you are growing in that too. That means you have an expertise in social media and to reach here, of course, you must have done some freelancing. So by combining all of this, you get the perfect

[09:22] skill to start a full-throttle content agency. In this, you can charge brands around ₹2 lakh per month for creating end-to-end content for their social media. This is the stage that I am at. I do n't have many subscribers, but because

[09:35] of my experience, I am at this stage. I have discussed this in my previous videos. I have also explained how our business works, but if you don't believe me, then let's look at other creators who are doing this. One creator is Ayushman Pandita who runs a content

[09:48] agency and he charges Rs 22.5 lakh to a brand to make 20 reels. Akshar Tongia is another creator who has himself built his personal brand and is now selling personal branding services to entrepreneurs and he is making Rs 2 crore

[10:03] per year. So this is the most lucrative business model. Even if you are not a big creator, but by doing this business, you can even earn more money than a full-time creator. Why? Because money than a full-time creator. Why? Because

[10:17] views are down, so their rates go down and their income falls. This is the rates go down and their income falls. This is the power of a

[10:29] put in the work. I hope this video inspired you too. Make Your Own Content Good inspired you too. Make Your Own Content Good Luck and See You at the Top