how to find a killer video idea (to blow up your channel)

[00:00] this is how to come up with a killer

[00:01] YouTube video idea to blow up your

[00:03] Channel watch closely because the single

[00:05] most important factor for determining

[00:07] whether a video blows up is not the

[00:08] title not the thumbnail not even the

[00:10] video quality itself but the base idea

[00:13] just listen to world-renowned YouTube

[00:14] consultant Patty gallway I'd be bleue in

[00:17] the face saying this until I think the

[00:18] day I die is like you know the idea is

[00:20] more important than everything but how

[00:22] exactly do you come up with a good idea

[00:24] what makes breakout video ideas

[00:26] different from all the rest and what do

[00:28] these top YouTubers know that we don't

[00:30] over the last couple months I've become

[00:32] obsessed with this topic I've spoken to

[00:35] strategist Consultants I've poured over

[00:37] interviews listen to talks and analyze

[00:39] the best performing ideas from the top

[00:41] creators in the world I've even ventured

[00:43] outside the world of YouTube scouring

[00:45] through ideation Theory from the worlds

[00:46] of film creative writing journalism even

[00:49] game design 186 pages of notes later I

[00:52] found something the best YouTube ideas

[00:55] the ones that outperform all the rest

[00:56] follow a four-part formula and it all

[00:59] starts with sele ing a killer topic you

[01:01] see nearly every killer video idea on

[01:04] YouTube can be broken into three core

[01:06] elements the topic or the subject of the

[01:09] video the format or the type of video

[01:12] and the angle or the spice that sets the

[01:14] video apart from all the rest the angle

[01:16] is the part that truly blew my mind so

[01:19] stick around until the end I promise

[01:21] it's worth it but for now we'll start

[01:23] with part one of the formula to come up

[01:25] with a killer video idea to blow up your

[01:26] channel killer topic the topic answers

[01:30] the question what is this video about

[01:32] and selecting the wrong topic can Doom

[01:34] your video before a single word is

[01:36] scripted okay that's a bit dramatic but

[01:39] two videos about two different topics

[01:41] each with the exact same quality of

[01:43] execution can yield completely different

[01:46] results which is why before doing

[01:48] anything else the most successful

[01:50] YouTubers in the world first verify that

[01:52] their topic has the potential to blow up

[01:54] in the first place a a question we might

[01:56] ask is could this video get a million

[01:58] views H if it can't why are we making it

[02:01] in order for a topic to even be

[02:02] considered by the pros they have to

[02:04] first find proof that it can hit their

[02:06] view goal this proof can look different

[02:08] for different YouTubers but it generally

[02:10] involves searching for the most popular

[02:12] videos made on your topic and noting how

[02:14] many of them got views above your vle

[02:16] this isn't to say that you should never

[02:18] make a video about a topic that doesn't

[02:20] have proof of Prior success after all

[02:23] there's a first time for everything and

[02:25] as YouTubers it's important to maintain

[02:26] a healthy quota for experimentation but

[02:29] if your goal to come up with a killer

[02:31] idea capable of blowing up an entire

[02:32] channel it's much riskier to stake your

[02:35] success on an unproven topic So to avoid

[02:38] pouring days weeks or even months into

[02:41] making a video that no one actually

[02:43] wants it's worth taking the time to

[02:45] validate your topic first but looking at

[02:48] popular videos alone isn't enough to do

[02:51] that because while High View counts do

[02:53] help corroborate your view goal they

[02:55] Overlook one glaring problem just

[02:58] because the topic worked for a few large

[02:59] creat creators doesn't necessarily mean

[03:02] that it'll work for you because big

[03:04] YouTubers have something going for them

[03:06] that most of us do not and that

[03:08] something is called familiarity bias

[03:10] this is the concept that our brains are

[03:12] naturally drawn to what we're familiar

[03:13] with so when we recognize the faer style

[03:15] of a YouTuber we already like know and

[03:17] trust we're more likely to click on it

[03:20] as a result view Counts from large well

[03:22] established creators are often inflated

[03:24] as their familiarity alone is powerful

[03:26] enough to generate interest even if they

[03:29] execute on topic ICS that might not work

[03:31] for the rest of us but truly killer

[03:33] topics the topics we're looking for are

[03:35] strong enough to drive success even if

[03:38] no one knows who you are and luckily for

[03:41] us there's one tried and true method for

[03:43] identifying them Jay Alto a YouTube

[03:45] consultant that's been hired by the

[03:47] likes of Mr Beast and Ryan Tran alludes

[03:49] to it here when you can find a smaller

[03:52] Channel there maybe not in the meta or

[03:55] you know stereotypically like a big

[03:57] YouTuber when they have videos that

[04:00] explode there's clearly something that

[04:02] works there so there's something to tap

[04:04] into what Jay's referring to here is

[04:06] something that's known as an outlier

[04:08] which is a video that has significantly

[04:09] overperformed a Channel's average if a

[04:12] Creator consistently pulls in 10k views

[04:14] per video but one video pulls in 100K

[04:17] views that video is an outlier in the

[04:20] presence of outliers especially outliers

[04:22] from smaller creators is one of the

[04:24] strongest signals in existence that a

[04:27] topic has a high view potential because

[04:29] those outliers provide tangible proof

[04:32] that a topic carried enough interest to

[04:34] blow up a video without relying on

[04:36] familiarity so how can we find these

[04:39] outliers well there's an easy way and

[04:42] there's a less easy way and I'll show

[04:44] you both because you deserve options the

[04:48] less easy way involves picking a video

[04:50] from your search results finding the

[04:52] video on the Creator's Channel page

[04:54] comparing the views of that video to the

[04:55] views of the surrounding videos and

[04:57] repeating if you choose to use this

[04:59] process here are some tips first use the

[05:02] free one of 10 Chrome extension so you

[05:04] can easily see the view multiplier of

[05:05] each video without having to do any math

[05:08] second try to avoid picking videos that

[05:10] are less than 2 weeks old as they

[05:12] typically don't yet have enough data to

[05:14] be very useful and third if you can try

[05:18] to prioritize videos that are from

[05:19] creators who don't have a check mark

[05:21] next to their name this means that they

[05:23] have less than 100,000 subscribers and

[05:26] outliers from them will be far more

[05:28] significant than outliers from YouTubers

[05:30] with millions of Subs but even with

[05:32] these tips this process does have its

[05:34] flaws for one it takes a while to go

[05:37] through video after video and because

[05:39] YouTube unfortunately doesn't have a way

[05:41] to filter by subscriber count it's hard

[05:43] to find those High signal outliers from

[05:46] smaller creators which is why many of

[05:48] the top YouTubers and YouTube

[05:49] strategists prefer using a tool

[05:51] specifically designed to find outliers

[05:53] called one of 10 I have been using one

[05:55] of 10 for a while now and I'm still kind

[05:57] of in shock that I get to announce that

[05:59] they the very first sponsor of this

[06:01] Channel and guys can I get real with you

[06:04] for a second I've been working this

[06:05] channel for over a year now and to now

[06:08] be at a point where I'm getting

[06:09] sponsored by tools that I actually use

[06:12] it's just the coolest thing in the world

[06:15] so thanks for being here and for

[06:17] watching these ridiculously nerdy videos

[06:19] that I make I truly have the best

[06:21] viewers I could ask for but let's get

[06:23] back to talking about outliers with one

[06:25] of 10 finding outliers for your topic is

[06:27] as easy as simply searching for it you

[06:29] are immediately met with all of the

[06:31] outliers one of 10 can find all in one

[06:34] place but the real magic is in the

[06:36] filters I like to set the filters to

[06:39] only give me videos with over a 3X view

[06:41] multiplier over 100,000 views and from

[06:44] creators with less than 500,000

[06:47] subscribers the result is a curated

[06:49] compilation of exclusively High signal

[06:52] outliers for your topic it seriously

[06:55] feels like cheating one of 10 is also

[06:57] useful for a lot of things Beyond just

[06:59] topic validation such as inspiration for

[07:01] titles and thumbnails and even as a

[07:03] source of new high potential topics to

[07:05] consider making videos about I was able

[07:07] to get you guys a discount code if you

[07:08] want to try it out so I'll put a link to

[07:10] that as well as to the free one of 10

[07:11] Chrome extension in the video

[07:13] description below thank you so much to

[07:16] one of 10 for sponsoring this video and

[07:18] look you don't have to find dozens of

[07:20] outliers in order to verify that your

[07:22] topic has potential but if you're

[07:24] struggling to find any relevant outliers

[07:27] or if you can't find many videos above

[07:28] your view goal goal it's worth

[07:30] considering a different topic if your

[07:32] goal is views after you're 90% confident

[07:35] that you have a topic with the potential

[07:37] to blow up you're ready to move on to

[07:39] part two of the formula to come up with

[07:41] a killer YouTube idea killer format if

[07:44] the topic is the what of your video the

[07:46] format is the how and the combination of

[07:49] the two is what makes up a base idea

[07:51] take the topic of cooking a burger for

[07:54] instance the same core topic presented

[07:56] through different formats can yield

[07:58] wildly different video ideas from a

[08:00] simple tutorial on how to cook burgers

[08:03] to a door-to-door interview asking

[08:05] Michelin star chefs how they prefer to

[08:07] cook the classic American staple each

[08:09] format is unique and each format

[08:11] provides a different reason for a viewer

[08:13] to click tutorials teach us how to

[08:15] achieve a desired result whether it's a

[08:17] physical final product or a sought-after

[08:19] skill we click on tutorials because we

[08:21] want to learn how to do something

[08:23] ourselves challenges draw their power

[08:25] from a natural urge to experience

[08:27] something we've never seen before

[08:29] whether it's a bucketless activity an

[08:31] outlandish goal or a competition the

[08:33] reason we click is the same to discover

[08:35] the outcome to experience all of the

[08:38] struggle successes and surprises along

[08:40] the way breakdown to vote questions we

[08:42] don't know the answers to in doing so

[08:45] they create a curiosity gap which is a

[08:47] gap between what we currently know and

[08:48] what we want to know to our brains this

[08:50] feels like an itch that we really want

[08:52] to scratch and the only way to scratch

[08:54] that itch is by clicking on the video

[08:56] and learning the answer commentaries

[08:58] provide personal opinion ions reactions

[09:00] or perspectives on a topic while we

[09:02] typically click on commentaries because

[09:04] we value the specific perspective being

[09:06] provided whether that's from a Creator

[09:07] we already know or from someone with

[09:09] unique insight into a topic we also

[09:11] sometimes just click for the drama never

[09:13] underestimate our thirst for drama Vlogs

[09:16] offer us glimpses into others lives

[09:19] letting us experience their daily

[09:20] routines adventures and Reflections the

[09:22] emphasis on personality allows us to

[09:24] connect on a more personal level and

[09:26] while we usually click on Vlogs from

[09:28] creators we already know we can also

[09:30] click for perspective we deeply resonate

[09:32] with or for the opportunity to

[09:34] vicariously experience a different life

[09:36] and last but not least interviews offer

[09:39] firsthand conversations with guests who

[09:41] have unique insights or stories whether

[09:43] the interview features a specific guest

[09:44] we already know or an expert whose

[09:47] authority and credibility We Trust we

[09:49] ultimately click for the same reason to

[09:51] hear in-depth personal or exclusive

[09:53] information that we can't get elsewhere

[09:56] speaking of information that you can't

[09:57] get elsewhere if you're enjoying this

[09:59] video will not to be notified when a new

[10:00] video comes out now would be a great

[10:02] time to well you know the rest so as you

[10:06] decide on the format for your idea

[10:08] consider why someone would want to click

[10:09] on your video in the first place what

[10:12] type of value do you want to provide to

[10:13] your viewers and while we typically

[10:15] select a format based on what best

[10:17] aligns with our skill set it's also

[10:19] worth considering what already exists on

[10:21] YouTube because if hundreds of videos

[10:24] already cover the exact same topic

[10:26] through the exact same format especially

[10:29] when many of them come from much larger

[10:30] creators why would anyone click on yours

[10:33] to break through the noise your video

[10:35] needs to stand out it needs to be

[10:38] remarkable and as it turns out there are

[10:40] exactly two ways to do that by being

[10:43] significantly better or by being

[10:45] significantly different the concept of

[10:47] being better is relatively

[10:49] straightforward if an idea has already

[10:51] been done before you can be better by

[10:53] significantly improving upon it whether

[10:55] that be through a better title a better

[10:56] thumbnail or even a better video exec

[10:59] ution itself that's the story behind

[11:01] this killer idea from Mr Beast the same

[11:04] idea had already been done a year prior

[11:07] but while the original idea simulated

[11:08] the crash in a video game Mr Beast

[11:11] leveled up the execution by using a real

[11:13] train in a real giant pit because of

[11:16] course he would he's Mr Beast it's what

[11:19] he does but while Mr Beast makes the

[11:21] concept of being significantly better

[11:23] look like child's play for the rest of

[11:25] us it's something that's much easier

[11:26] said than done when a lot of great

[11:28] content already exists on YouTube even

[11:31] best in-class creators often struggle

[11:33] with being significantly better than

[11:35] their competition which is why they

[11:37] instead Focus their efforts on being

[11:39] significantly different one of the most

[11:41] effective ways they do that is by

[11:42] combining formats and one of the best

[11:44] examples of that is Ryan Tran's iconic

[11:47] penny series if you haven't heard of

[11:49] Ryan Tran's penny series this is Ryan

[11:52] Tran and in 2022 he traveled across

[11:54] America in 30 days using only the

[11:57] resources he had traded up from a penny

[11:59] prior to his 30-day penny series Ryan

[12:01] had undertaken other Penny related

[12:03] challenges and had seen significant

[12:05] success so Ryan took a proven idea

[12:08] trading up from a penny in a challenge

[12:10] format and combined it with a daily Vlog

[12:13] format the result a combined 31.2

[12:16] million views millions of dollars raised

[12:19] for feeding America and the status of

[12:21] America's fastest growing YouTuber at

[12:23] the time when Ryan published his penny

[12:25] series daily vlogging was out of style

[12:28] and hyper sensationalized challenges

[12:29] were growing stale but by combining the

[12:32] best parts of each format Ryan was able

[12:34] to create a challenge that viewers were

[12:36] able to deeply relate to a daily Vlog

[12:38] that kept viewers on their toes with

[12:39] surprises and suspense and a video

[12:42] series that took YouTube by storm and

[12:44] look you don't need to cross America in

[12:46] order to Leverage The Power of combined

[12:48] formats one of Life of Reza's highest

[12:50] viewed videos is a cross between a

[12:52] tutorial in a cinematic Vlog the show

[12:55] hot ones mixes the interview format with

[12:57] a challenge Mark Rober fuses challenges

[12:59] with breakdowns and commentaries Cleo

[13:01] Abram frequently combines breakdowns

[13:03] blogs and interviews the combinations

[13:05] are nearly endless if you're struggling

[13:08] to decide on a format mix of your own go

[13:10] back to the value you want to provide to

[13:12] your viewers if you want to educate

[13:14] consider mixing in elements of tutorials

[13:16] or breakdowns if you want to connect

[13:18] with your viewers on a more personal

[13:19] level consider incorporating

[13:21] characteristics of Vlogs or commentaries

[13:23] it may even be worth breaking down what

[13:25] formats your favorite YouTubers use and

[13:27] how those formats contribute to why why

[13:29] you enjoy their content whether you

[13:30] choose to mix multiple formats or set on

[13:33] just one the combination of your format

[13:35] and your topic is what shapes your base

[13:37] idea you have the foundation for a

[13:40] killer video idea to blow up your

[13:41] channel but it's what you add to that

[13:43] Foundation that takes an idea from just

[13:45] okay to truly killer which brings us to

[13:48] step three of the formula to come up

[13:49] with a killer YouTube idea killer angle

[13:52] remember in the beginning of the video

[13:53] when I told you that the angle was the

[13:55] part that truly blew my mind you're

[13:57] about to see why because angles are what

[13:59] top YouTubers use to make an idea more

[14:02] interesting let me show you what I mean

[14:04] here we have a base idea made from the

[14:06] topic of cooking a burger and the

[14:08] challenge format it's plain and

[14:10] unfortunately a bit boring but through

[14:13] the addition of angles this base idea

[14:15] could be elevated to ideas like I made

[14:17] the world's biggest burger I cooked 100

[14:19] Years of burgers amateur versus Pro

[14:22] Burger Chef can you chaste the

[14:23] difference and many more and while there

[14:26] are countless angles they could use to

[14:28] elevate a idea for the sake of this

[14:30] video not being 3 hours long I'll share

[14:33] just 10 the first is the use of

[14:36] superlatives you've probably seen

[14:38] descriptors like biggest cheapest most

[14:40] expensive and more before and for good

[14:43] reason superlative videos a natural

[14:45] uniqueness tapping into our instinctive

[14:47] attraction to novelty and giving us a

[14:49] reason to click beyond our interest in

[14:52] the base idea itself a different type of

[14:54] extreme can be found in Stakes which

[14:56] introduce an element of risk or reward

[14:59] heightening our emotional investment the

[15:01] potential for loss or gain creates

[15:02] suspense and compels us to see how

[15:05] things unfold money is a common stake

[15:07] that generates interest due to its

[15:08] Universal importance but whether it's

[15:10] being risked made or spent money in any

[15:13] context tends to draw Us in time can

[15:16] also be used as a stake through a time

[15:17] constraint which adds Su spense by

[15:19] centering on the difficulty of achieving

[15:21] something within a strict time limit but

[15:24] time can also be used to emphasize a

[15:26] prolonged commitment leveraging a

[15:28] concept called input bias which is the

[15:30] concept that the more effort is put into

[15:31] something whether it's time money or

[15:34] energy the more we value it impa bias is

[15:37] also why the comprehensive angle is so

[15:39] effective by covering every variation of

[15:41] a topic or by promising all of the

[15:43] information someone might need you peque

[15:45] more curiosity and drive more interest

[15:48] if you don't want to cover every

[15:49] variation of your topic you can present

[15:52] as many or as few as you want through a

[15:53] defined list which promises a clear and

[15:56] efficient delivery of value through an

[15:57] organized familiar structure

[15:59] speaking of things that are familiar we

[16:01] can't talk about angles without once

[16:03] again bringing up familiarity bias

[16:06] because our brains are wire to gravitate

[16:08] towards things that are familiar we're

[16:10] more likely to click on videos featuring

[16:11] well-known figures popular brands

[16:14] current trends or beloved franchises the

[16:17] topic but twist angle also leverages

[16:19] familiarity but by also introducing an

[16:22] unexpected element this angle can

[16:23] benefit from both the familiarity of a

[16:25] well-known topic and the novelty

[16:27] surprise and freshness of the twist

[16:29] leveraging the power of contrast

[16:32] contrast is also a defining feature of

[16:33] the comparison angle which Dr supposes

[16:36] two or more items ideas or experiences

[16:38] comparisons tend to generate the most

[16:40] interest when featuring either something

[16:41] we're considering for ourselves or

[16:43] something new we've never experienced

[16:45] before and finally Transformations

[16:47] feature both a beginning State and an

[16:49] end result tapping into her fascination

[16:51] with radical change promising is

[16:53] satisfying before and after and

[16:55] provoking the desire to know the story

[16:56] and process behind getting from point A

[16:59] to point B so as you piece together your

[17:01] final idea consider what angle fits best

[17:03] for you and while this list of angles is

[17:06] a great place to start it is by no means

[17:09] comprehensive there are countless angles

[17:11] you could use to elevate a base idea

[17:13] beyond what I mentioned here and a great

[17:15] way to find more is by spending some

[17:17] time on one of 10 looking out outliers

[17:19] to see which angles are working best

[17:21] both within your specific Niche and

[17:23] outside of it you can even combine

[17:25] multiple angles into a single idea

[17:27] giving viewers even more hor of a reason

[17:29] to click Mr Beast often combines the

[17:31] comparison and the money angle sfia

[17:34] niggard is combined the comprehensive

[17:35] and familiarity angles Jordan Welsh has

[17:37] found success mixing the time and

[17:39] transformation angles and combinations

[17:41] are nearly endless but before you get

[17:43] lost in the sauce of jamming as many

[17:45] angles as humanly possible into a single

[17:48] idea consider the brand you want to

[17:50] build and the story you want to tell not

[17:52] every angle will fit with every Creator

[17:55] and every audience and every idea and

[17:57] that's okay just choose the one or two

[18:00] that enhances rather than dilutes or

[18:02] distracts from your chosen idea and your

[18:05] brand so as you can probably tell by now

[18:07] there are a lot of choices involved in

[18:10] the process of coming up with a killer

[18:11] idea there is a decision of what topic

[18:13] to pursue in the first place then

[18:15] there's a choice of what format or for

[18:17] matat to present that topic through and

[18:19] finally the selection of an angle or two

[18:21] to apply to the whole thing so as you're

[18:23] sifting through the seemingly endless

[18:25] combinations how do you know which one

[18:27] to choose how do you know that you have

[18:29] a killer idea that's good enough to blow

[18:31] up your channel to evaluate the quality

[18:33] of their ideas the best YouTubers in the

[18:35] world run them through a series of six

[18:38] checks which brings us to the fourth and

[18:40] final step in our formula to come up

[18:42] with a killer video idea to blow up your

[18:44] channel killer criteria it's time for

[18:47] the elimination trials prepare yourself

[18:49] it's about to get ruthless the first

[18:52] check is feasibility is this idea

[18:54] feasible is it possible for you to

[18:57] execute on this idea pretty

[18:58] straightforward but sometimes we can get

[19:01] a little bit carried away only to

[19:02] realize that we don't actually have

[19:04] $100,000 to spend on Burgers the next

[19:07] check gauges new audience interest if

[19:10] someone saw this video but had no idea

[19:12] who you are would they still be

[19:14] interested if not the video is very

[19:16] unlikely to blow up the third check

[19:18] gauges existing audience interest will

[19:21] this idea be interesting to at least 80%

[19:23] of your existing audience we never want

[19:25] to get so focused on bringing in new

[19:27] viewers that we forget about our core

[19:29] Community next up is view potential does

[19:32] this idea have the potential to hit your

[19:34] view goal while this answer is typically

[19:36] informed by the topic validation stage

[19:38] you don't have to find proof of Prior

[19:40] success in order to say yes sometimes we

[19:43] take risks and that's okay but if even

[19:45] you don't believe in the ability of an

[19:47] idea to hit your view goal it's unlikely

[19:49] to bring in the results that you want

[19:51] the fifth check is brand alignment does

[19:54] this idea fit within the brand of your

[19:56] channel if you're a newer YouTuber you

[19:58] may not have your brand Define yet and

[20:00] that's okay but if you are at that point

[20:02] make sure that you never chase reality

[20:03] so far that you abandon the mission and

[20:06] vision of your channel and finally the

[20:08] last check is package ability can you

[20:11] come up with a strong title and

[20:12] thumbnail for this idea in order for

[20:14] someone to watch your video they have to

[20:16] click on it in the first place in the

[20:18] best YouTubers in the world value

[20:19] packaging so much that they'll scrap an

[20:21] entire idea if they can't come up with a

[20:23] clickable title and thumbnail first if

[20:26] you answer no to one of more of those

[20:27] questions either go back and make

[20:29] changes or scrap your idea completely I

[20:32] told you the elimination trials were

[20:33] ruthless but if your idea made it

[20:35] through the gauntlet unscathed it can

[20:37] Ascend to the promised land that is your

[20:39] idea short list this is a list of your

[20:42] very best ideas the cream of the crop

[20:45] the ones with the highest potential to

[20:46] blow up and while you can't go wrong in

[20:48] choosing any of the ideas on your short

[20:50] list if you're having trouble picking

[20:52] rate each idea on a scale of 1 to 10

[20:54] across three categories how excited you

[20:57] personally feel about the idea how much

[20:59] effort it would take you to execute on

[21:00] the idea and how confident you are in

[21:03] the potential performance of the idea

[21:05] this confidence is typically determined

[21:07] by how much proof of Prior success

[21:09] exists the more proof the more confident

[21:11] you can be in an idea's potential

[21:13] performance with your ratings in place

[21:16] picking your next idea is as simple as

[21:17] taking stock of what's important to you

[21:19] at the moment if you're craving a spark

[21:21] of inspiration pick the idea you're most

[21:24] excited about if you want to give

[21:25] yourself a bit of a break pick the idea

[21:27] that requires the least effort and if

[21:29] you're really in need of a banger pick

[21:31] the idea you're most confident will

[21:33] succeed and that's how you come up with

[21:35] a killer video idea to blow up your

[21:36] channel I know we've covered a lot in

[21:39] this video and for good reason ideas are

[21:42] both incredibly complex and Incredibly

[21:44] important and although I threw a lot at

[21:46] you today if there is anything to

[21:48] remember when coming up with a killer

[21:50] video idea to pull up your channel it's

[21:52] validate your base topic choose the

[21:54] format mix that best enables the value

[21:56] you want to provide to your viewers add

[21:58] angles to elevate interest and run

[22:01] through your checks to help you out you

[22:03] can even save this guide to reference

[22:05] every time you come up with a new idea I

[22:07] also made a notion template that guides

[22:08] you through the complete ideation

[22:10] process so that you can more easily make

[22:12] a killer idea short list of your own

[22:14] I'll put links to all of that as well as

[22:16] a link to try one of 10 for 40% off

[22:19] which I highly recommend taking

[22:20] advantage of in the video description

[22:22] below and here's the thing everything I

[22:24] shared with you today was shared to help

[22:26] you come up with a killer video idea to

[22:28] blow up your channel but not all ideas

[22:30] need to have viral potential in order to

[22:33] be worth making sometimes we can get so

[22:35] caught up in Frameworks and formulas

[22:37] that we lose sight of why we're making

[22:39] videos in the first place yes we're here

[22:42] because we want money and Views and

[22:44] success but most of us are also here

[22:46] because we want freedom and fun and the

[22:49] opportunity for self- expression and

[22:50] creativity the formula I shared with you

[22:52] today can be highly effective in making

[22:54] a banger video but it's also worth

[22:57] leaving space for other kinds of videos

[23:00] videos that are meant purely to connect

[23:01] with your existing audience on a deeper

[23:03] level and videos that you want to make

[23:04] just for the heck of it because you have

[23:06] some crazy idea that you want to pursue

[23:08] regardless of how many views it might

[23:10] pull in and ultimately everything I laid

[23:12] out for you today is a game of Risk

[23:14] mitigation a game of putting as much

[23:16] work as possible into the pre-production

[23:17] of a video so that it has the highest

[23:20] likelihood of blowing up but some of the

[23:22] best performing ideas on YouTube came

[23:24] from Risky ideas ideas no one had ever

[23:27] seen or done before

[23:29] so if you're excited to make a video it

[23:31] doesn't matter if the idea doesn't

[23:32] follow all the steps or fit all the

[23:34] criteria make it anyway not that you

[23:37] need my permission but make it anyway

[23:40] create the video do it just for you

[23:42] maybe it won't result in millions of

[23:44] views but who knows maybe it'll end up

[23:47] being the killer video idea that blows

[23:49] up your channel there's only one way to

[23:51] find out but whether you choose to

[23:53] follow the formula or decide to go Rogue

[23:56] coming up with a killer idea is only the

[23:58] first step in making a killer video to

[24:00] blow up your channel after you have an

[24:02] idea you have to package it because

[24:04] regardless of how killer your idea is if

[24:07] you can't title a thumbnail up properly

[24:09] no one will click on it in the first

[24:11] place so to learn how to make a killer

[24:12] thumbnail to blow up your channel click

[24:15] here otherwise thank you so much for

[24:17] watching like And subscribe if you can

[24:20] keep creating and I'll see you in the

[24:22] next

[24:24] video we did it