Upside Down Guest Post: 78% More Traffic
57sReveals a counterintuitive twist on guest posting with a specific traffic increase, sparking curiosity.
▶ Play Clip"Delivers 9 strategies as promised, but some are common knowledge (list posts, update old posts). Still solid value."
This video presents nine advanced strategies for increasing website traffic, based on the creator's personal testing and experience. It covers techniques like the upside-down guest post, social media sharing tactics, list posts, updating old content, adding share triggers, podcast guesting, viral content factors, optimal posting times, content transformation, and stealing competitor traffic sources.
Write an awesome guest post and include helpful resource sections linking back to your site. This can bring 78% more traffic than standard guest posts.
Use clicktotweet.com to generate special links for tweetable quotes in your content. Each click on the link posts a pre-written tweet, driving social shares.
List posts get six times more shares than how-to posts and 40 times more shares than infographics. A list post on Backlinko generated over 18,000 shares and 331,000 visits.
Update outdated posts with new screenshots, remove old strategies, and relaunch them as new content. This can boost traffic in seven days, e.g., from 300 to 5,000+ visitors.
Include elements that push people to share, such as social currency (making them look good). An infographic that backed up common rants with data generated thousands of social shares and was featured in Google News.
Instead of starting your own podcast, appear as a guest on popular shows. This can bring targeted traffic and backlinks; one appearance got 984 visitors.
Viral content tends to have lots of visuals (gets 94% more shares), high utility, longer length (over 3,000 words gets 208% more shares), and promotes well on sites like Reddit.
Use tools like CoSchedule to find the best posting times for each social network to maximize engagement.
Repurpose existing content into new formats (video, infographic, podcast). A blog post transformed into a video got 90,000 views, and a LinkedIn repost of a YouTube ranking article drove lots of traffic.
Use SimilarWeb to analyze where competitors get their traffic, then target those same sources. Also, drive traffic from forums by becoming an active member.
Leveraging a mix of content transformation, social sharing tactics, and competitor analysis can significantly boost website traffic. The key is to test and combine these strategies for maximum impact.
What is the upside-down guest post technique?
Write a guest post and include a resource section that links back to your site, rather than just the author bio.
02:09
How much more traffic did the upside-down guest post bring compared to standard guest posts?
78% more traffic.
02:37
What tool can you use to create tweetable links?
ClickToTweet (clicktotweet.com).
03:07
How many times more shares do list posts get compared to how-to posts?
Six times more shares.
03:51
What is a share trigger?
An element in content that pushes people to share it, such as social currency.
05:32
How many visitors did one podcast guest appearance bring?
984 laser-targeted visitors.
07:37
What are four factors that increase the chances of content going viral?
Lots of visuals, high utility, longer length (3000+ words), and promotion on sites like Reddit.
08:01
How much more social shares does image-rich content get compared to text-only content?
94% more social shares.
08:16
What percentage more shares does content over 3000 words get compared to short articles?
208% more shares.
09:12
What is content transformation?
Repurposing existing content into new formats like ebooks, videos, infographics, or podcasts.
10:51
Which tool can you use to see where competitors get their traffic?
SimilarWeb.
11:45
Upside-Down Guest Post
A counterintuitive tactic that outperforms traditional guest posts by 78%.
02:09Share Triggers and Social Currency
Explains the psychological driver behind why people share content, backed by researchers.
05:32Viral Content Formula
Provides data-backed factors (visuals, utility, length) that increase virality.
08:01Content Transformation Maximizes ROI
Shows how one piece of content can be repurposed into multiple formats to generate ongoing traffic.
10:51Steal Competitor Traffic Sources
A competitive analysis tactic that reveals untapped traffic channels.
11:45[00:00] how to get more traffic to your website, fast. traffic to over 180,000 visitors per month. advanced strategies and tactics.
[00:16] you've heard a million times already, Instead, you're going to see advanced traffic techniques (techno music)
[00:33] I'll be honest, my first website was a complete disaster. but I lacked the number one thing That's when I started googling things like
[00:47] "how to get more traffic" and "increase website traffic." You know the kind of stuff I'm talking about. share your content on social media.
[01:01] but it's not going to send thousands Why, because everyone in the world So after trying dozens of different tactics
[01:14] Specifically, I set out to test a bunch It wasn't easy but over time I discovered a handful of untapped traffic techniques that actually worked.
[01:28] my traffic shot through the roof. Your boy's going to be famous. and show you exactly how to use them
[01:40] So let's jump right in with technique Here's the deal, when most people read the author bio section and I can't blame them.
[01:54] of the page like this, which is a huge problem. they're not going to visit your site. to this problem, the upside down guest post.
[02:09] First, write an awesome guest post Next, include helpful resource sections throughout the post.
[02:21] on the topic you just covered, here's an example. as one of the helpful resources. As you can see, I strategically linked out
[02:37] And that link brought in 78% more traffic And that leads us to strategy number two, get more traffic through social media.
[02:53] of the main reasons that this post from my blog has over 6000 social media shares. First, find something tweetable in your content.
[03:07] For example, this post from my blog So I considered each strategy on the list "tweetable". To do that just head over to clicktotweet.com
[03:23] will generate a special link for you. Whenever someone clicks on the link It's that easy.
[03:35] publish more list posts. to your website, list posts work great. BuzzSumo recently analyzed a million articles
[03:51] And they found that list posts crush other content formats. get six times more shares than how-to posts
[04:03] and 40 times more shares than infographics. List posts generate a ton of traffic. is one of the most successful pieces
[04:17] To date this list post has generated over 18,000 shares, 900 comments and 331,000 visits. overhaul and upgrade old blog posts.
[04:33] more traffic in seven days. on my site that was out of date. And I found this guide on my blog that was really outdated.
[04:47] Specifically I added new screenshots, sprinkled in old strategies that didn't work anymore. And just like that traffic to that page
[05:02] shot up like a rocket ship and this wasn't a fluke. This time, instead of just updating the content I updated it and relaunched it like a brand new post.
[05:16] sent out an announcement to my email subscribers. including almost 5000 visitors in one day. add "Share Triggers" to your content.
[05:32] In my experience content largely succeeds or fails based on one factor: whether or not the content has share triggers. in your content that push people to share it.
[05:47] like Dr. Jonah Berger and Dr. Katherine Milkman what I discovered through trial and error. people are significantly more likely
[06:02] For example, one of the most powerful Social currency is the idea that Looking good.
[06:15] that this infographic that I made In fact, this infographic generated thousands Now there are dozens of reasons
[06:28] to the content promotion campaign. to one simple thing: it contained At the time I made this infographic,
[06:42] And my content backed up their rants with solid data. it made them look good. So they shared it, again and again.
[06:57] In fact the infographic even got featured in google news. Let's dive right into technique number six Podcasts are blowing up right now.
[07:11] In fact, one survey found that 24% of Americans Does that mean you should grab the nearest Instead, I recommend going on other
[07:23] This strategy works so well that I try to go on In fact, over the last few years And these episodes have brought me
[07:37] For example, I once got 984 laser targeted As a bonus you usually get at least one backlink
[07:49] Let's move right along to technique number seven, Is there a formula for creating content that goes viral, no.
[08:01] That said, there are four things you could do to increase First, viral content tends to contain lots of visuals. or an infographic, or a video.
[08:16] The important thing is that you use visuals in your content. Industry studies show that image rich content gets 94% more social shares compared to content that's nothing but text.
[08:30] Second, viral content tends to have a high utility. content is useful in some way. Or maybe you teach people how to nail their job interview.
[08:43] has a very high chance of going viral. more often than short articles and blog posts.
[08:56] BuzzSumo recently analyzed a million articles. content tends to get significantly In fact, as you can see, content that's at least
[09:12] 3000 words gets 208% more shares than short articles. For example, here's a long-form article This post weighs in at a staggering 6,525 words.
[09:30] is a big reason that it's been shared boatloads of traffic to my website. Why? Well according to wordpress.com
[09:47] 2 million blog posts come out every single day. For example, entrepreneur and backlinko reader on a site a while back, and it went viral.
[10:01] generated 17,000 visitors to his site in one day. promote his content on sites like reddit, Let's keep things rolling with technique number eight,
[10:18] So, CoSchedule recently analyzed like Facebook, Pinterest and Instagram. the best times to post on each network.
[10:35] get more traffic with content transformation. Instead of starting from scratch, like an ebook, video, infographic or podcast.
[10:51] on my blog a while back, as you can see, this post generated lots of social shares and comments. even more value out of this content.
[11:05] That single video has over 90,000 views All from a piece of content that I published years ago.
[11:17] on sites like LinkedIn and Media. of YouTube ranking factors on my blog about a year ago. article, which along with my other LinkedIn posts,
[11:33] That's the power of content transformation. technique, steal your competitors traffic sources.
[11:45] your competitors get their traffic from. send you their Google Analytics password. of their top traffic sources for free with SimilarWeb.
[12:02] traffic, but exactly where they get that traffic from. For example, let's say that you noticed that one from guest posting on a particular site.
[12:18] Or let's say they're driving lots of visitors from YouTube, You get the idea. what the best traffic sources in your niche are.
[12:31] Let's end this video with one more quick bonus tip, drive traffic from forums. When you become an active member
[12:44] A funnel that brings people back to your website. When I first got started with the Backlinko blog, I had zero followers, zero visitors
[12:58] And I knew that SEO and social media can be great So, to give my traffic a head start I became an active member of a popular marketing forum.
[13:12] and I even posted some original content. of visitors to my brand new blog. Nine techniques to help you get more website traffic.
[13:25] the Backlinko YouTube Channel, right now. Also, if you want exclusive SEO traffic techniques head over to Backlinko.com and hop on the news letter.
[13:41] Which technique from today's video Or maybe want to drive traffic from forums? Either way let me know by leaving a comment below right now.
[13:56] [inhaling] zool. All right so this one I'm calling my mom. But a good chunk- agh.
[14:09] How many ways can you squeeze a lemon?
⚡ Saved you 0h 14m reading this? Transcribe any YouTube video for free — no signup needed.