Instagram Growth Strategies — Step-by-Step Guide & Transcript

[00:00] Hey future millionaires and welcome to today's free course all about how to grow and make money on Instagram. If you guys don't know me, hi my name is Isabella and I have social media accounts with over 15 million followers combined.

[00:12] Some are completely faceless, some include my face. These accounts have also generated millions of dollars by turning Instagram into a full-blown funnel that feeds multiple income streams. So whether you are an aspiring content creator or you're already doing it but you want to get better at it,

[00:26] or you're somebody that wants to start completely faceless, or you have an online business, or an online store that you want to grow, this video is going to give you all my strategies and tips 100% free to help you guys do that. All right, after you make sure the free education is a smash that like button for the YouTube algorithm and subscribe to my YouTube channel

[00:40] so I can continue to create free courses and videos for you guys just like this. As you guys always know, what I always say, growing on Instagram is 0% luck and 100% strategy. Instagram is getting everyone an equal chance to go viral. And if you use these strategies

[00:55] that I'm going to share in this video, you can absolutely be seen by millions of people even if you're starting from zero followers. So let's break down my 10 biggest strategies of growing an Instagram account from scratch. Make sure to watch this video all the way to the end so you

[01:07] don't miss any of these tips. By the end of this video, you'll know exactly how to grow, how to monetize, and how to turn your Instagram account into a cash flowing digital asset. So number one, make sure you guys define your purpose. Why are you posting and who are you posting for?

[01:24] who is your target audience the more specific you can define who is your posting for and who your target audience is the better content you're actually going to create so for example when I started my dogs account which I started

[01:36] to believe based upon my idea was to create videos for a specific group of people for people to make them happy for people at home maybe it's people that they like animals kids older people I mean everybody loves dogs but I had

[01:50] still a very specific person in mind as I'm creating these videos because I actually think about the people that are going to be watching these videos and I think that's what makes me a good content creator and in regards to that you also want to make sure that your page is not just

[02:03] you posting your family or you posting your besties or whatever unless you are a family account unless you don't want your account to look like a personal account you have to almost think of your account as serving someone else so think about it like even if you get a viral post if

[02:17] somebody sees your account and they see you're just posting like family or friends or whatever, like they're not going to follow you because they're going to think this is just a personal like account that just went viral. Like they have nothing to offer me. So make sure that that's the one thing that you have in your mind. Remove all of that and clean up your account or just create

[02:31] a new one and take seriously what you post and what you put out. My number two strategy is account programming, which also needs training. You need to train your Instagram algorithm to show you things that are relevant to what you want to do. You can program your account to do this using what

[02:46] I like to call productive scrolling and only liking things that are in your selected theme slash niche slash what you were doing on Instagram. So for example, on my dog's account, I'm only going to like things that are related to other dogs or their pets or cats or whatever, because

[03:02] then I know every time I'm on that account, I'm only going to see other dog content, which will then inspire me to create things that are relevant to my niche. Same thing with my personal brand. I only like similar and common and similar accounts. So then I will

[03:15] be able to then only see those things. Now, it's not going to hurt if you, like, like and comment a friend's post, but if you're consistently liking a bunch of stupid memes, that's not going to do anything for you. If you're consistently just sitting there

[03:27] and sharing, like, you know, memes that maybe are, like, toxic with your friends or whatever, whatever it is, it's, like, irrelevant to your Instagram, it's just going to keep feeding you that stuff. So you have to make sure that your Instagram is on point. And again,

[03:40] you can have another account to send your friends the memes, but for that account that you are trying to grow and you need to take it seriously and only only interact with things relevant to that niche. I promise this will help you out so much. So now we need to understand what Instagram boosts. Instagram boosts two types of

[03:56] content to new people. Instagram reels and carousels. There's no more growth with like single posts, like single photo posts. There's no more growth with that. Of course we now and again see one that goes viral but it's very rare. But the reason why Instagram is boosting this is because

[04:12] for one reason, because these posts, these Instagram rules and carousels, have more value. Not just Instagram, but people want value. They want to learn or be inspired or be entertained.

[04:24] And these types of posts deliver that the best. I also wanna give you the best resources and tools to help you guys make your life easier as you starting or as you trying to grow faster or put out content faster So if I were to start over these are the tools I would use to work smarter and not harder

[04:39] Especially because when I restarted my entrepreneurship journey in 2020, I was working and going to school in dental writing school. So I was very busy and it was hard to commit time to what I was doing. So I totally understand where you guys are at if you guys were also like me.

[04:52] Now, if you're curious about growth, leverage the power of AI, guys. AI, like I'm telling you guys, I have been using it so much. I started a brand new business this year. I used it. Like it's literally a lifesaver.

[05:04] It helps you work so much smarter and so much faster and it gets, it generates your ideas better. It just is literally the absolute best. So definitely integrate using AI with what you were doing, experiments in different platforms.

[05:16] The best AI on the market right now for this is this one, which is called Trends with AI. This AI can literally generate trending ideas for you and even help you create carousels with proven hooks and storytelling frameworks.

[05:28] So it will not allow you to ever run out of ideas again. It has all of these different AI assistants in the platform that are specialized based on data for each specific social media site. For the Instagram carousel feature, all you have to do is give it just a simple text prompt

[05:41] and it will literally generate an entire set of carousels for you that you can then use for your social media profiles. This is definitely the best AI co-worker that I recommend every single content creator have on their side. Now, let's talk about crafting the perfect content that actually works.

[05:57] Now, of course, you can productive scroll, you can find trends like I told you before, like training your algorithm to only show you relevant things, finding trendy songs and videos that are already doing well and replicating them in your own way. You already know you can find them just by going to the Reels button or the floor page,

[06:10] looking for the trending arrow, and saving them. But even with trends, I know how hard it is when sometimes you feel like you can't find any or the ones that you're seeing, you're not really sure quite how you can replicate them yourself even though it makes sense like to other people this was like something that was a

[06:23] challenge for me as well and you don't necessarily have to always be doing trends but i do think as a beginner a great way like into actually going viral is definitely by taking advantage of them if you guys do want to go viral faster with real social media experts by your side i definitely

[06:38] recommend you guys using this platform viral wealth viral wealth is an all-in-one growth system built for content creators and digital entrepreneurs whether you're just getting started or ready to scale, this platform gives you the exact tools to grow not only on Instagram,

[06:52] but across all social media platforms. You can use plug and play templates for viral content creation and monetization. You'll get weekly breakdowns of what's going viral right now and how to apply them to your own content. You'll also get 24-7 access to social media coaches for when

[07:06] you get stuck. Also provide personalized feedback on your own content and in-depth content reviews to help you fine tune and perfect your posts. So if you are someone that you've kind of gotten started but you just feel like you keep getting stuck or unmotivated this definitely will help you

[07:20] to hold you accountable and to actually hold your hand as you are creating content and growing on instagram along with all of your social media networks as well you may as well if your person instagram also mastered the other ones so it's really a win-win scenario and again for these

[07:34] tools that i talked about today i'll put these down in my description box below for you guys okay now let's talk money you guys know your instagram and your short form content is a cash flowing funnel to your monetization streams. It should be doing and working more for you than

[07:49] just gaining followers. And I put these three monetization pathways together for you guys so you can understand better. So number one is external monetization. That's like selling digital products, having an online store, selling courses, selling physical products. You guys get

[08:03] now probably what that means. Putting the eyeballs that you're getting somewhere else that's outside of the social media platforms and actually growing a business from it. and you can then even sell later on. That's a digital asset. So even with growing and creating these digital assets,

[08:16] it's never been easier. Once you have a digital product or offer, you can then create a stand store to put in your Instagram bio. This is a LinkedIn bio tool you'll see almost everyone using on Instagram. Your stand store will help you monetize in almost every single way as a content creator.

[08:30] Stand store access your LinkedIn bio whether you want to start a membership, sell your digital products online or online course, or offer one-on-one coaching or so many more. No matter what it is, you can zip it up in minutes with your StanStore.

[08:42] You can also check your StanStore either through your phone or laptop, whatever you want. And everything is handled through here. It's so user-friendly, and it just helps you grow your brand and business in the most simple way possible. So what I would do is I would get my digital product made with Trending to Stay High.

[08:56] Once that done I would save it as a PDF I head over to StanStore scroll down and click Add Product Select the Digital Product option and then fill in my digital product info We going to add a title description

[09:10] I'm going to price it out. We'll make it just $24.99. That's like a very typical price for a digital product, like low ticket digital products. You'll just upload your PDF right here, click publish, and now it's published to my Stan's store.

[09:25] Then in our bio, which we're going to go over in depth soon how to optimize this, we want to make sure that we have a call to action pointing right to our scan store here. So as you're growing, as you're getting views, you'll be growing your business at the same exact time.

[09:39] People also actually like it when you offer something. And it makes your content a lot easier to strategize because you know, okay, I want to sell this. So you'll actually kind of have ideas of what to promote and how to structure your content to get people curious about your offer.

[09:52] So as you're growing your Instagram and as you're getting views, you're going to be building a whole entire business at the same exact time. I've created an entire tutorial all about how to set up your stand store in depth, so I will link that down in my description box below for you guys. You can go and watch that to set up your stand store.

[10:06] And if you want to try out stand store, I also put the link for that down in my description box below as well. Now let's go over other ways of monetizing your Instagram account. Number two, client work or brand deals. You can leverage your page to get paid partnerships.

[10:18] I know a lot of people in this space and I know people that are literally making over $50,000 for a single post with some of these brands. This was one of the most mind blowing things to me when I first started because I thought

[10:31] like okay you can get paid like $500 a post at the most, you know, like $200, you know, maybe a thousand if you really have a big brand. No. Six figure opportunity guys with brand deals. It's crazy. And even myself, with my dog, we have six figure brand deals and it's just cute perks.

[10:47] times like you wouldn't even know you wouldn't even know that so we've taken advantage of both external monetization and brand deals of course too client work and brand deals but this third monetization system we also have received a lot of passive income from which is platform bonuses

[11:02] the most actually paid one that we have received is from facebook you guys probably wouldn't have even thought that we've made the most money from views from facebook um of course youtube too i

[11:14] as YouTube is before, but like out of like Instagram, TikTok, and short form content, Facebook is winning with that. But of course, YouTube is the highest paid platform out of all of them. But again, there's real bonuses, there's the TikTok bonuses, you can make a lot of money on

[11:27] all these platforms just passively. Just doing what you're already doing, just making extra money, random money from that. Another strategy that I always use and I always make sure is on point are my captions. So captions are more important than people realize. Instagram's algorithm rewards

[11:40] posts that keep people on the platform. That means that even reading your caption, like people like opening it and reading it helps your posts go more viral. So just use this four part formula guys.

[11:52] The first line should be a short hook which I was using an arrow emoji pointing down. Then you should have your body. It should be the story, advice, or tutorial or just something you're describing in the caption. And of course the CTA is follow up and more or you can say like join

[12:05] in my community or a really really great one is you can actually say comment that word or like comment learn or comment get or comment bed if you're doing like great marketing you can see like

[12:17] to tell them to comment a certain word and they can use automation like many times there's like an automation thing where it sends a link straight to the person commenting or you can do it manually you don't have to pay for like a program thing you don't have to pay for many times i wouldn't do it

[12:30] if you're so new but if you're doing like hundreds of comments then obviously pay use these strategies in your captions guys because it gets people to read more to interact and then they realize that you are offering them something so it's very very great to utilize this to the biggest ability that

[12:43] you can and then of course right under that call to action you'll then put your hashtags which we'll talk about in just a moment so let's talk about hashtags forget the 30 random hashtags 30 random hashtags is out the door we're not doing that anymore i want you guys to use three to seven

[12:58] targeted hashtags and also guys don't do not use hashtags like like for like or like anything odd like use niche hashtags do not like for my dog's account I'm using like husky dogs and the

[13:12] more new you are to Instagram try to be more like specific like the less that sometimes people have in the hashtags means it's better to like use one that has maybe like 10k uses instead of like millions of uses so try to just make some broad ones with some more niche specific ones and I

[13:29] think this will help you out tons next to the hashtags you can also type in a couple of your I like to do that too so when people are searching on Instagram your video will pop up People are searching less on TikTok now because TikTok has released like or they've just been pushing some TikTok shop videos and they're just not great for searching anymore.

[13:45] But Instagram is coming up on, I've been even searching a lot more on Instagram for things like outfits, like whatever I'm looking for, like furniture or something or inspiration, then I'll do on TikTok. So just a good tip there. You can put a couple keywords next to your hashtags in the same section

[13:59] and people won't even notice that. And these just help Instagram to figure out what your content is about so they push you to the right people and then those right people interact and then you are building an audience. Now next tip that I have guys is brand new. Not everybody knows about this

[14:12] and not everybody's taking advantage of it and that is trial reels. My friend just started doing this with a brand new Instagram and she gained 8,000 followers in one month and she's now on her way to be getting brand deals and PR and so many things so I'm so happy for her. But most

[14:26] people think trial reels is just to post a video and just hope like see how it does or like post a new one and see how it does. No, you guys need to be spamming trial reels. I literally, guys, I kid you not, I gained over 100,000 followers in two months just by spamming trial reels.

[14:44] So treat the trial reels as a content spamming tool. Trial reels are automatically pushing new people. That's what you need. So utilize trial reels as much as you can. And you don't have to

[14:56] making any new content for them I'm posting all my old content to trial reels and they are absolutely exploding so even ones that are even viral post them on trial reels I've been posting literally 20 trial reels a day so post as much as you can keep in mind though not everybody has

[15:09] access to trial reels yet I'm sorry they're slowly rolling it out to everybody as soon as you get it like if you have it you can already be using it but as soon as you get it start using it um if you want to see exactly where to find that you can just go into go like as if you're gonna go

[15:23] post a new post, click new post button, and then just scroll down and see if it says try a trial reel or if the trial reel option pops up as an option when you go to post a video. Next thing to keep in mind is bio mastery. Your bio is your sales pitch. So how I like to do it is line one,

[15:40] what's your niche? Line two, what value do you bring? Line three, put your call to action there. Point down to your link in your bio if you have one. Here's some examples for you guys. Try to add keywords to the name in your own profile bios as well.

[15:54] That's going to help you out tons too. That's why with both my accounts, I strategically did it this way. So Mika the Husky, for example, the husky is literally in the name. So if people are looking at dog husky videos, guess who's going to pop up?

[16:09] My account. Also, you guys know Batty and Business, my personal brand, which I now have over three and a half years on, which is so crazy. Batty and Business is also business. Not the body part. I don't want that. But the business part is what I was going for.

[16:23] When it's just something that could just reign and like be fun, you know, have like a ring to it. So I strategically chose business as part of my name for people searching for Instagram to know what my account is about. So the algorithm is in our favor. You don't have to do this.

[16:37] You can also just put your name and then put like a line and then just share like some things after your name and what you are about. You can put fashion, lifestyle, makeup or something like that. Whatever you're about, you can just put next to your name and Instagram will do the same thing. It doesn't have to be exactly a part of your name, but it should be a part of your title and name on your Instagram bio.

[16:53] If you apply everything that you just learned in this free course today, you guys should already be seeing some results. Share your wins, guys. Drop in my comments below. I love to hear your wins. I literally read almost all of your comments, and I try to respond to as many as I can as well.

[17:06] You guys' wins make me motivated to keep going and continue making free courses like this. You guys already know. All I ask in exchange for the free education is to smash that like button for the YouTube algorithm and subscribe to my YouTube channel so I can continue to create free courses and videos for

[17:19] you guys just like this. And you guys, I have tons of other videos just about how to grow on social media. So definitely check those out on my YouTube channel right now. I have a whole playlist for it and go to my 100% free courses playlist to develop your monetization streams because there's just

[17:34] tons of different things you can do. Again, if you don't know what you want to start as well, I have videos for that too. You guys already know I got you guys in all aspects of your online business journeys I have a video that will specifically help you find the right online business model for you it's called top business models to start so I'll put that also down in my

[17:50] link in my description box below and of course too everything you need to succeed guys in your life online is on my youtube channel for you guys so again hope you guys continue to learn lots on my youtube channel and I will see you guys in my next free course bye everyone