Digital Product Business: Step-by-Step Guide & Transcript

[00:00] So you're not making as much money as you want to selling a digital product online. I know this because you clicked on the video. Now I'm not proclaiming myself to be a pro. I haven't made millions of dollars nor have I made hundreds of thousands.

[00:13] I'm simply just a teenager sitting behind my computer and a camera. But I haven't done half bad. I've documented many times on this channel taking a digital product business from zero dollars to profitable, sometimes not profitable.

[00:26] I've posted my wins and I've posted my losses. But a lot of my viewers requested that I made a video showing my process on how I build a digital product business online that actually makes sales.

[00:38] No, I am definitely not rich selling digital products, but I'm very close to passing the six-figure all-time mark selling them. And it's something that I am specifically prioritizing in my marketing company.

[00:50] So I'm learning and improving every single day when it comes to operating this business model. I'm not a pro teacher professor but I'm simply just documenting my process and hopefully within this video if maybe you're struggling with a couple things

[01:04] here and there you get a better idea on what I do and maybe can help you as well so here is my full process on making money online with digital products now you may recognize this product this product was used in one of my challenge

[01:17] videos where I tried to make $500 in profit in my first week of selling digital products on Pinterest. I ended up failing, but I did come very close to profitability at the end of the challenge. As a matter of fact, I'm actually

[01:31] using this product in my 30-day $10,000 digital product challenge. Before we build our store just for this video, I want to explain why this even worked. Look, I know for some of y'all, if you haven't got your first sale with digital

[01:45] products online, I know it can seem like this is fairytale and not real business, but But this business makes a ton of money. There is a reason why a big chunk of my business is switching towards the digital product market

[01:57] because it's so lucrative. The profit margins are ridiculous. First off, I want to talk about the financial side of the digital product market because obviously, that's the most important. I sell this product for $9.99, right?

[02:12] May not seem like a lot. And if you've ever sold something before, you may know the term TOG. COGS stand for Cost of Goods Sold. And why in the world am I explaining what this is?

[02:24] Well, it's literally why the digital product business is so lucrative. All COGS means is how much did it cost us as a business to produce this one digital product?

[02:37] And guess what? It's only going to cost us one time. I can either A, buy the product, a.k.a. PLR. PLR stands for Private Label Life. It's a digital certificate that allows you to take something and then resell it as your own.

[02:53] You're buying it from somebody that already made it and you don't have to put in the time then to make it yourself. Or you self-make it and you don't spend the money on a PLR and you make exactly what you want.

[03:05] Both are fantastic options. Now, as you can tell here, if you make it yourself and you don't spend any money, well, your COGS just does not exist because the cost of making this was zero dollars and if you buy the rights to sell it well it's

[03:19] only a one-time cost. For an example this product I sold right here I bought the license for 22 bucks and now it's on sale for seven dollars unfortunately but now every single time I sell one of these

[03:33] products it's 100% all profit. Now that's cool and all but um you actually have to get people to buy product and that's where we dive into chapter number two and that is finding

[03:46] an offer that somebody will buy. Now do not skip this mission called market research. It's just researching the market to see what does well and what you can sell to make money. The most important lesson I could probably give you in this

[04:00] entire video is that do not go off of a whim. Meaning don't think anybody is gonna buy your product just because you're selling it or the website looks school because 95% of the time that is not going to happen. You need to sell something that has

[04:15] evidential demand. You literally can see people are wanting this product and are buying it. Please, please do not skip that step because that's the majority of the problem people have.

[04:27] Now, how do you make sure you don't fall into the trap of selling something that nobody cares about and nobody will buy? Well, what I just said, market research. So I simply just use AI because it can scrape the whole internet for me and I don't have to put in the work on looking at a

[04:42] bunch of stuff I just need to see the things it gives me I use opening eyes so chat to the t but you can use whatever you want quad whatever it's pretty much all the same um and I'll have to do the hard work for me this is the prompt I gave it for this big report um this was actually

[04:57] for a challenge video I was going to do and then I ended up scrapping it but this prompt basically told it to go through the whole internet and find something that clearly has demand and then we're going to be the judge on do we sell it or not so the winning product must be possible to create or

[05:14] legally source within a few hours so making it ourselves or like i talked about a plr if you want to go that route has clear existing demand this is very very important because it will bring up competitors work with cold traffic depends on how you're marketing and we will do a marketing

[05:29] strategy if you're paying for eyeballs or you already have an audience that you're going to promote it to or like an organic page, Instagram, TikTok. It needs to fit all those parameters if you ever want to expand. I gave it an example of what I was thinking for my structure funnel,

[05:44] which I will go over in a second. It's really important. And it's supposed to give us a clear winner. So it's not supposed to find some interesting ideas and stuff. Like there literally have to be proof that this thing sells because if you get that right then it's

[06:01] all about how you market and the rest of this prompt is telling the AI you can use the meta ads library existing digital product stores look at competitors look at people that are already making money and come back to me you can copy this if you want you can also just tell your Jack the Pt or Claude

[06:17] or whatever just make me a prop like this and we'll do it as you can see it It came up with links, so it's saying the winner here is a puppy product, which we'll end up using. It gave me evidence where it said 49,000 monthly searches for puppy training.

[06:33] There's 9,000 Etsy listings for this product. Etsy is like one of the biggest hubs for digital products. If you want to buy or PLR is pretty good there too. So that's really important to take all of the different sources and just do a ton of research.

[06:48] Well, if people are selling it, there's no excuse that you can't sell it then because then it's just a matter of marketing. You can cross off your list that people buy this stuff. So that's clearly how I do market research. It gave me a bunch of other ideas as well.

[07:01] And then you can go back and forth and you can ask it, hey, I like the short-term rental guest ready system, whatever this is, right? It's probably a PDF explaining how to get a great list together when you're doing short-term rentals like Airbnb, for example.

[07:16] If I'm like, hey, this is not enough evidence for me, can we provide more evidence that this thing sells? Can you do a deep dive and a case study on these different listings? Like, let's look at this right here.

[07:28] So it's saying this one is evidence that this thing sells, and it looks like it does because it's in 20 carts right now. This is on Etsy. There was 420 reviews. So, yeah, I mean, I don't know how many people bought this. That's 420 people that reviewed it and not everybody reviews that buys the product.

[07:43] Let's say 420 times 3, 1,200 people bought the product. That's totally made up math, but we'll just use it for this example. Multiply it by the $6 they're selling it for.

[07:55] I mean, as you can see, this product potentially made this seller $7,500. And it's on Etsy, so this is probably very passive for this owner to run. And guess what? Every single product they sell, the cost of goods is what?

[08:10] Zero. Because they're not paying to make the product. It's already made. It's so cool. So there you go. That's how you can quickly do market research. And then if you want to spend more time on it, you can. So these two questions are very important.

[08:25] I'm not going to go deep into them because, I mean, it's kind of boring, but just ask yourself that question. And if you can answer it pretty legitimately, then you're selling a good product. Like actually, for example, so the person I was selling this product to was, weren't it? I targeted

[08:40] females that were having a wedding coming up or just were looking at a bunch of wedding content because that gave me a good idea that they had a wedding coming up or somebody they knew had a wedding coming up. That's the person I was selling it to and the wedding industry is very big. Now

[08:56] the problem I was solving with the product was actually more to do with the bride and the bridesmaid. So I saw a lot of Reddit, more like Quora discussions going on that was saying, hey, a lot of people throw away like the guest list of people.

[09:13] You know, when you give out like the pamphlet that shows like the bride and the groom and then the people in the wedding. A lot of people weren't, first of all, paying attention to it and then they were like throwing it away. So those were some problems.

[09:25] And why competitors were succeeding was because this is a really cool way to get people to keep like this pamphlet of, you know, information when they're at the wedding and then take home. and it's like a cool souvenir right for the people so it was solving a problem

[09:42] in that aspect the problem wasn huge but there was obviously demand for it and you can use these two questions in your marketing strategy which we go over Now I didn want this video to be a case study on this product and whatnot

[09:55] because if you want to see what I did with the product, just go watch the video. It's a lot more entertaining than me talking about it here. Let's build an actual site and find a product and then sell it. I don't want to make this boring for you all.

[10:07] I want to make this entertaining. The whole point of this channel is to make finance fun, right? some of the identity of it. So I think building something where you can clearly see my thought process will help you a lot. Maybe. Hopefully it does. So using the product research that I showed

[10:21] you, I'm going to use this puppy thing. Now, the reason why I'm doing it is because I can see these types of things have success. But more importantly, if we go, actually, let's go back to the two questions. So what person am I selling it to? Well, I'm selling this guide. It's basically

[10:36] kind of like a planner for when people, A, get a new puppy and they just are overwhelmed, or B, they're about to get a puppy and they feel overwhelmed. And a lot of people will ask me, London, okay, digital products, they make money, but I don't

[10:50] get it. Why do people pay for essentially like PDFs that they can just make by themselves with AI or just getting their hands dirty on the internet? That sounded a little weird, but the concept is simple.

[11:02] People will spend money to save time, right? Like example, for the product I sold here, I didn't want to build this myself. Probably would have took me like four to five hours. I'd rather spend $22.

[11:15] Like I make a lot more than $22 working four to five hours. So why in the world am I going to devalue my time and build something just for the point of building it so I don't have to spend money on it? So there you go.

[11:27] That's your answer. If you solve somebody's problem, they're going to pay you for it. That's all we're doing, solving people's problems. So I bought this product right here. was the puppy thing for $4.90. Okay, now I'm going to go over something called the funnel system.

[11:41] So dial in, focus up here because this may get a little confusing, but this is how you're going to make the most money possible in the most simplest way. The best way I can start this concept off is by showing you the actual example. So if I press get the template here on the $9.99 and I'm

[11:57] just a random person, I click it and then I get directed to the checkout page, right? But you're to see something here this is called an order bike I talked about this and all my digital product videos this is another product on top of the one we

[12:10] just checked out for and it's worth $8 and after we buy this we're going to get another page for another product and after that we're going to get another one let's slow down quickly I want to share with you guys something that's

[12:22] very important we're going to need to publish this website to obviously sell the product now you're going to see throughout the video me building this website but also like the philosophy behind it and the methodology and then you're gonna see the fully built one in the next video and me making a lot of

[12:37] money off of it that's at least the plan but we need to do something important so if I go up here when I need to publish this website I'm gonna have multiple options to let's say host a website on right so as you may notice I'm using a

[12:51] software called lovable that's when I build a website on so I'm gonna get this kind of defaulted a URL now this obviously looks horrible nobody is gonna buy it from us that's why we need a domain that looks professional and shows

[13:05] that we're an online business so it's standard procedure you've probably seen me frequently talk about dot store in a lot of my videos that's because they're the best domain out there it specifically tells the potential

[13:17] customer that we are an online business unlike for example dot-com that's a very broad domain that doesn't really tell you anything about what you're about to experience as a customer. Dot Store you know there's going to be an offer when

[13:31] you go on that website. The customers are buyer ready. So we can go to get dot store and research already shows that if you have a dot store domain you simply just get more clicks which just leads to more sales and then more money in your bank

[13:45] account. In essence you just sell more with dot store. That's why I use them for online businesses. So I'm going to be calling this website Pup Manager and I'm simply just going to look it up, pupmanager.sore, that sounds pretty strong. Oh no, it's already taken. Well,

[14:00] no crap, it's already taken because I already bought it. As you can see on my lovable, this is where I get to manage all my domains. I already made it public. So you can go to the website right now, pupmanager.sore to follow along with the video. And as I've mentioned,

[14:15] and you probably see it on the website. I mean, the most popular people in the world use .sore, like Cristiano Ronaldo, you have Mr. Beat, you have Rihanna, like the list goes on and on and on. They all use and trust .sore domains, just like me,

[14:28] and tons of other worldwide sellers. Anyway, this is already paid down, right? But let's say we wanted another Pup Manager store to maybe compare and contrast the two. We have another product we want to sell.

[14:41] I like this right here which I already added pup-for-dobstore. We can press proceed here and you're going to see it is another expense. But it's a very important expense because we can't just have a default domain on a website.

[14:56] That's going to turn off the potential customer. So if you want to use .store domains like myself, you can go down to the description. It's the first link in there. I have a great partnership with .store because I actually use their domain for YouTube videos and my actual marketing company.

[15:09] so I would very much recommend you as well. But once I bought it I went over to lovable and I connected it here by pressing primary and boom it was set and now we have our product hosted and other products like our upsells and downsells

[15:23] so sell more with Docsdoor. Let's get back to the philosophy. Now what I'm about to show you is called a funnel more in particular the four step funnel process I have no idea if that's what it's actually called I just made up the name I got to think

[15:38] of something better but it's very common this is going to be our entry product if you're confused this was the entry product for this part it was literally just the newspaper they were paying $9.99 just for this newspaper now there's

[15:51] two metrics or KPIs that I want to introduce now the first one is MFD and that stands for maximum funnel value now MFD is very important because that's

[16:03] going to boost your second metric and that is AOV. You've probably seen me talk about it before and that is average order value. Now these two are really really important because they actually go hand in hand. Now most people think selling

[16:16] one product online in your website is how you're going to get super rich and make the most money and that can definitely be true. I'm not saying it's not but there is a way you can actually increase the probability of making you

[16:29] more money. So this is step one of the funnel. As I mentioned the entry product, this is that one product I ended up buying right here for $5. Let's say we sell this for $7.99. It's very hard to get

[16:43] rich off of selling a product for $7.99. As I showed you when we get this template and we end up going to the checkout page, there is an easy option for the customer to actually add value.

[16:56] And look at that, it's now $17. We took the original $9.99 cost and we just almost doubled it up to $18. Now, that's what we call an order bump. And let's say that is for $5 right here.

[17:11] If somebody bought our entry product for, let's just round it up to $8, and they ended up adding the order bump, like I showed you, for $5, that means they paid a total of $13. That is way more than the original product they were planning on buying, which was $8.

[17:26] That means we increase the amount of money we made by 62%, but we don't stop there. We end up going to a new product after they pay for either a just their entry or the order bump, whatever they decide to do,

[17:41] and that is called the upsell, and that's going to be, for example purposes, $32. Now, let me show you this in actual form. We're loading on this website here, and as you can see, this is weird.

[17:53] What is this? This is the new Puppy First 30 Days system. Yeah, I already made a website. Like I mentioned, I was doing a challenge video where I built a store in 24 hours.

[18:05] But, I don't know, it was a little boring. I'm going to keep it real. And I think this is more of an entertaining type of video, which is obviously still very valuable. But with this website, this is built exactly for the product we just bought.

[18:17] Right here, this is exactly what it's built for. As you can tell, it's not done. And that's why I'm going to go over on how to build something like this. and we're going to end up fixing it up and then it'll be ready for what we're going to do next, which we're going to sell it and make a lot of money. Hopefully we'll make a lot of money. But

[18:32] as I was talking about in the order bump in the upsell, you may be confused on what that actually looks like if you haven't seen one of my challenge videos. Well, this is the entry product, like I showed you, for $7.99. Now the order bump is going to be at checkout. Again, I have to change a couple

[18:47] things here. But let's say you get the product, you're going to get the order bump, which is right here you can press that and now it goes up to $13 we'll put an example email right there continue the payment we can complete our order and as you can tell

[19:01] the checkout on this one is a little nicer again I'm improving my digital product knowledge every single day my goal is to one day hopefully make millions off the digital product and I'll document my way there but let's say

[19:14] we pay and we're done we got the order bump and the entry product it's all what What the heck is this? This is called an upsell. And what this upsell is, it's another product. So now we have three products.

[19:27] And basically what this is gonna be and I show you when we build the website it gonna be like a video course so they can actually look at the puppy training is my plan And it going to be for So if we add it we end up going to another checkout right here and then paying for it But if they say no thanks

[19:45] just take me to my download, boom, we get hit with the next thing in the funnel. And that is what we call a downsell. So for this example, this is going to be $16. And if we add it, we can pay

[19:59] right here so it can be a fourth product or it can be like the upsell product but you don't give everything you would in the upsell or it can be the same product I mean it's up to you what you saw may be a lot to digest so I kind of want to break it down a bit and the MFD maximum

[20:15] funnel value if somebody buys our entry product and then they buy our order bump and then they buy our upsell that is the maximum amount of money we can make from our four-step funnel

[20:27] and that is going to be $45 right there. That's $13 plus the $32, $45. That's a maximum we can make from one customer. If they buy these two things or just the entry and they buy the downsell,

[20:41] that's going to count towards something called AOV, which I told you is average order value. That's because let's say if you have 10 customers and they buy all different things, one buys just the entry product, one buys the order bump and the entry product,

[20:55] one by the entry and the upsell all those are averaged out to get the average order value you can either a increase the amount of quality relative product to your funnel which will increase

[21:08] your mfd or you can change the prices of like your upsell and you'll get like 100 bucks right so that's all going to improve your mfd which then is going to average out a higher number of aov so

[21:21] you're just going to get paid more and the reason why this simple four-step funnel is really effective is because from what I learned every single customer has a subconscious budget. Some customer is going to come in thinking they're only going to spend $7.99 but in their subconscious

[21:38] part of their brain they could have a budget of say 50 bucks. Now how do you maximize that? Well if we only had availability to the extra product meaning we didn't have any of these steps well

[21:50] they would just spend $8 and that's it. You'd make $8. But what you could have made was a whole 50, but you had nothing to sell them. The whole point of the funnel system is to give the ability to

[22:04] one customer to max their subconscious budget. And then it averages all those different subconscious budgets per customer, right? Every customer has a subconscious budget. They average out and that's

[22:16] you get your AOV. I'm telling you from experience, this one concept changed my methodology on how I go about selling online. I got seriously into the digital product space in 2025. I was mainly doing it for like YouTube content and whatnot because it was something easy to do to make videos on.

[22:32] And yeah, I made like 20,000, 25,000 probably that year on it, which was cool and everything. But my primary business model was doing exclusive affiliate marketing. So like we would work with humongous companies for example like snapchat business they were a client of ours and each

[22:47] customer we brought in to my business to spend like say a hundred or half a million dollars and as then we would get a cut of that right so the reason why i kind of went away from that now is because i was always dependent on the client i was always depending on snapchat business to kind of

[23:03] close that thing and i was great i was 19 years old i was making a ton of money i was buying what I wanted to buy, cool, right? But I wanted to get into a business where I could be in control of

[23:15] pretty much everything and it's up to me to really bring in the dollars. And that may make no sense because it's not supposed to be said in the video. I just wanted to say it because it doesn't matter what you're doing. You can kind of apply this thinking to whatever business you're doing.

[23:32] So always think about how can you get that one person to do one thing on your website, for example and then start putting stuff in front of them that got them to do that one thing and then they'll start taking the steps to buy either the next product to use your next service whatever we

[23:49] get them interested in this cheap little product that solves the problem and all of a sudden more products that have something to do with that starts popping up and they spend more and more money because we're now tapping into that subconscious budget i hope that makes sense if it doesn't

[24:03] and sorry I just kind of wanted to explain it because it was pretty much a game changer for me. So a commonly asked question is how much should I sell my product for? Now I don't want to get too deep into this because it can take a long time and I'm trying to record this video in an

[24:17] efficient manner but it depends on what you're selling. It really does and I know that's an answer a lot of people don't want to hear but it really does. Like this product I can't sell this for $500 right. I'm not trying to make a lot of money up front. I'm just trying to get them in

[24:31] the door. This could even be free. And then like an order belongs, like it can cost money. There can be an upsell. But all you're trying to do is tap into the subconscious budget. So take the first product, hit in the chest, either make it really cheap, free, and then start pricing your

[24:48] stuff up as the quality goes up and up. So if you're selling like a course on how to get jacked and go to the gym and stuff, maybe you just do an email sign up, like sign up to get your first free video or a planner or a diet nutrition meal list something like that maybe make it free and

[25:05] then you can start doing email marketing and if you want to see an email marketing video leave a like on the video and comment because that that's just a whole video in itself I really just can't put it in here like it's that's a money maker so now we're going to get into building a website

[25:20] then we'll do the marketing strategy and close the video off so you can go build your profitable store, finally start making money with digital products. So when it comes to building a website, you can use a lot of things. I'm sure if you watch my videos, you've heard me say I use

[25:35] Lovable a lot. You can use Codex. You can use Base. There's so many different things you can use. You can program it yourself. You can use Shopify. But I'm going to use Lovable because it's really easy to use. It's a vibe coder. It's good. I'm not going to

[25:48] praise it. A lot of you guys don't like me praising it so much. So it's good. It does the job. I actually connect it to ChatGPT. They have a whole plugin for it. As you can see, lovable right there. It's literally plugged into my ChatGPT connected. So what I end up doing most

[26:04] commonly for my products, and there you go, you can get a free product right there. I end up just writing what I want and then it kind of builds it. And then I just look at other competitors, really, especially when you're building your first version, you just kind of want to go off

[26:18] reference build what's already working and then as you start marketing promoting you'll know where people are stopping why aren't they purchasing it and then you fix the changes so this is an example i can show you now this product page is for a human dog bed so nothing nothing similar

[26:34] to a digital product but i really like the design of it and it does millions of dollars in revenue a year so i copied the link for this i went to my chat gbt and i went over to it and as you can see

[26:47] I actually asked it, like, can you find me different product pages that are selling things to do with dogs? And then it did. And what I did, I'm like, hey, I really like this right here. Can you analyze the product page? And I want our website to look the same on lovable, but tailor it to our product.

[27:03] And then the details are in the fine print, right, the copy. This is supposed to be your hook. And you're really trying to convince somebody to press this button. I just really started marketing products within the last couple of years, and I've driven millions and millions of dollars of revenue to clients of mine.

[27:20] Now I'm trying to drive it to myself. But this is what I've learned over the years. And one quick thing. Everything that you're watching in the video, we're actually going to take. The puppy product, the website, the funnel strategy, the marketing strategy, we're taking all that.

[27:34] And in the next video, I'm actually going to sell it. And I'm going to try to make $1,000 in seven days. I'm going to walk the talk. That's what I'm going to do. So, yeah, this is part one to basically a part two. So, this is very important because it's really going to be full circle if you pay attention to everything.

[27:51] Now, your product pages are hooked. And each one of these images has a purpose, right? They should be doing something. They shouldn't be there just to be there. For an example, this image shows what the heck it is. There's a Canva thing on the left side.

[28:04] That's relatable. I know what Canva is. Oh, I can edit it on Canva. Cool. This next thing, it shows you what it is. It shows you what it is. Now, I should make some changes to it, and I did end up making some changes to it. I can't show you because it's in the 30-day $10,000 challenge video, which is going to be a pretty cool one.

[28:21] But I changed some of these images out, and I put more social proof so people are using it. You know how I called out you watching in the beginning of the YouTube video, like how you're not making as much money as you want in digital products? I called you out.

[28:33] You listened because you're watching the video right now. That was my hook. I'm trying to do the same thing on a product page. I'm calling the person's problem out and I'm trying to solve it. And this title isn't good.

[28:46] This is why we have to change it. It's not a good title. But what it does do good, I will say, is that it has a time frame. So I first like to start with the problem or fixed outcome. So it can be like overwhelmed or organized, right?

[28:59] Organized is now the fixed outcome. Overwhelmed is the problem. Then I like to go with the time frame, which this did well here. It says 30 days. That's the time frame. So either that problem will be fixed in this amount of time or the fixed outcome will happen

[29:13] in this amount of time. So for example 30 days and then the mechanism or like your secret thoughts on how you going to do that On this website right here it not that great right custom wedding newspaper template like it doesn really do anything and this is one of the reasons on why I

[29:29] ended up breaking even and I actually did get profitable and that's what kind of spoiled the challenge video but I did get profitable with this and I got really profitable because I changed it and I actually made it I put this on an

[29:44] example I just went on the meta ad library you can see like all the ads running on meta and I went to was clicking around so I can find an actual product to show you guys I think it was this one right here and if I go to yeah

[29:59] okay so this is a good one and let's digest so these guys are doing really well they're doing about 80,000 to roughly a hundred and eighty thousand dollars a month in sales so you know they're doing pretty dang good so we can

[30:12] actually use them for our example. So first things first here they did the reverse. Now you can do whatever way you want but you can actually start the title as a description with these three things as the subtitle and then keep the

[30:28] title as a product name. That's totally okay. And they have in here the outcome help maintain everyday comfort. They have the mechanism which is the extract that's how they do it the time frame which is every day so nice nice

[30:43] subtitle right there nothing too fancy but it works great so yeah that's kind of a quick example and you may say well London that's an actual product meaning it's physical and yeah you can take the same philosophy marketing strategy from

[30:57] an actual product and a digital product at the end of the day they're both products right one is just in the digital format the other one is just in the physical format but it's the same marketing but if you didn't understand any of that no entiendo then just pay attention to this this one thing alone

[31:13] will completely change your product like it did for me I remember when I made the change yeah so then when somebody goes through the buying process and they're done like I showed you this will be the download page super important also when

[31:26] you get somebody's email have an email marketing strategy again I'll go over it in another video if you guys want to see that so then they can just download this right here takes them to the download. Awesome now I hope you have a way better

[31:38] idea on how to actually start a digital product online business. I pretty much laid out the whole thing for you except for the last part which is obviously the second half of the most important thing you could do and that's the marketing

[31:52] strategy. Now for an example I'm gonna take my Pinterest digital product right the one we sold here. When I was marketing this I ran Pinterest ads and I

[32:04] I actually ran meta ads at the end. And this was my best performing ad if you did not see the video. This on meta, which was really simple. I actually did a video in this native post. And then I did a bunch of these.

[32:16] And I believe this one got us the most sales. This one right here, the green one. Now you can create ads with ChatsyBT. You can use HiggsField. HiggsField is amazing. My company uses HiggsField. I use it for ads and whatnot.

[32:28] I also use ChatsyBT. So I am going to get a little comprehensive here. and if you want to see a whole video just on the marketing strategies I have a amazing news for you and a second here let's take this right and this was the

[32:41] store that's doing it says $180,000 a month basically this one right here we just broke down the product page now how are they doing 180,000 a month well this ad right here and who knows if it's possible it's been running for a month

[32:54] now so it may be profitable but as you can see here the advertiser is not the brand, right? It's just this random person. I call it the enthusiast. And the enthusiast tells a story. And the story is basically grabbing this person that is scrolling on

[33:10] Facebook, for example, and it's warming them up, right? Because what if the person, the viewer, just saw this ad, a tractor? What the heck is this? Like, this makes no sense

[33:22] if you just see the ad itself. So this person's strategy is, let me tell a story about whatever this is this was about the girl the enthusiasm the husband was slowing down he's getting sad because his body was aching and pain and wasn't able to do the things he wanted to do then when

[33:38] he started using the product he was and that's warming the lead up and they're going right to there now that's a different strategy right so this is a fantastic ad when it comes to warming up the lead strategies are very very good i can't get too detailed into them because i use them a

[33:52] lot and a lot of people do as well but i would do some research look at a bunch of ads really what they have in common because these crush some obvious ones are like this nutrition made for every puppy what is it solving i don't know that's more brand marketing so it's like people

[34:08] see pernira or i don't even know pernira pernira perina perina holy crap i'm horrible pronouncing i'm bad at the english language at all so yeah this is more of a brand marketing where people

[34:24] will see your brand and they're like, oh, I've seen them again. And when they think of nutrition for their puppy, they're going to think, Purina, I've seen her add a billion times. Let me give them a look. That may not correlate directly to profitability, but over time, it eventually will.

[34:38] This is actually a good example. This is more problem-based from the brand itself. Transform your puppy into a well-behaved companion. So it's like, yo, your puppy, he's crazy, bro.

[34:51] we need him to be behaved it's showing credibility by saying hey we have experts training classes they set the behavior they're fun because a lot of people are scared that their puppies personality is going to change if they

[35:04] partake in training so they're saying they're fun they're interactive they teach the skills and then your CTA call to action and they have really simple little ad phrases which is just the puppy pictures so these were all

[35:16] Pinterest I changed it up for meta just because I wanted to and this one ended up crushing because it's like a really easy thing cool canva relatability if you add relatable stuff to your ad people will click it because they instantly grab trust in it now for the organic

[35:31] accounts if you want to make digital products on organic which is digital products are so good for organic unfortunately i'm not able to show that on youtube just because i've done that before

[35:43] on a pinterest account i had over a million monthly viewers and youtube actually helped to get to a million monthly viewers, but before I started on YouTube, I was getting sales and sales and sales, and I actually got a lot less sales when I started putting it in

[35:57] my videos. If you really want to see an organic marketing strategy video, leave a comment down below because what I can actually do is make like a 25-minute video of me showing you start to finish on how to turn a nothing into an organic account making thousands of dollars

[36:13] just based off my experience. and actually what I can do is I can give it to one of you a subscriber of the channel and I can record like you doing a challenge and see if you can make money over the next like I don't know a couple months and I can consult you so

[36:27] that would actually be a pretty cool idea so leave a comment down below if you would like to see something like that or partake in something like that that would that would work otherwise this is doing the marketing like these are the ad creators like you see this is what makes money this made money like

[36:42] That's a big thing that I can confidently say when it comes to marketing. You see a lot of people saying, okay, this will make you money, this will make you money. Kind of like what I did for the organic. I literally just said, this will make you money, blah, blah, blah.

[36:54] Does it? I don't know. I can't really show you. This, I can literally show you because it made money. This gives you a good idea of how this product did. If you make these ads, if you literally copy these ad creators and go on Pinterest and

[37:07] promote this, I don't know how saturated it will be right now because I posted that Pinterest video today, but if you copied it two days, like when that video just came out, you would have made money because it was making money. Same thing on the math. You literally copied this

[37:20] ad. So whoever watched that video first and copied the strategy, you made money. You copied the product page, which is going to be hard to do, but you made money. I literally made money doing it. Now, where do we go from here? I basically showed you everything you need to really know

[37:33] when it comes to actually making money with digital products online. I showed you exactly how I do the product research. I picked a product in front of your eyes. I showed you the exact funnel I use. I showed you everything. I showed you what the product page should look like,

[37:48] how you hook that person. And you can go to masonval.sort. This version is still up on this domain. And you can literally look at the product page, how simple it is. I mentioned how these ads literally made money. And watch my Pinterest video on how I set up the campaign so you can

[38:01] literally see exactly what I did in the campaign to start making money off these things. And I talked about a high level of the organic strategy. Again, I'm going to need a whole video for that. So all that information that I just showed you should push you to get your first sale or just

[38:17] make more money with digital products. Is it a blueprint step-by-step? No, because I'm not going to show you a blueprint step-by-step. That would take me five hours. Thank you for making it to the end of the video. I know you're a real one. You're going to see a lot more digital product content

[38:32] for me almost every single video. I'm trying to make this channel around that topic now because at the company I co-founded, Evolvent, like I mentioned, we're now changing into that as a big part of it. And that's because we realize that this space is so undervalued. It's so undervalued

[38:49] and there's not really a company out there that's taking full advantage of it. And we're trying to do that. I'll see you guys in the next one. Leave a comment down below what you want to see. If it It has to do with the digital product space. I will post it.

[39:01] So let me know. Let me know. I'm here to help you. You're here to help me. Maybe I said too much. Peace out.