Sell Digital Products on Instagram Free — Full Transcript &

[00:01] changed completely. And right now in this video, I'm going to put you on game and show you exactly how you can start marketing and selling your own digital products completely for free without having to run any ads and without having

[00:15] to show your face. And what I'm about to show you is not just theory, ideas, or strategies, but instead an actual process with a proven outcome that you yourself as soon as today. So, make sure

[00:28] skip throughout the video, you'll probably end up missing a super get the same outcome that you'll see in this video. And if you get value from leave a like, subscribe, and comment. So, without further ado, let's hop on my

[00:42] computer and get into it. If you're new to my channel, my name is Tanner Planis. I've been posting on this channel since 2017 when I had first got into drop normal way, selling things from overseas. But over the last couple of

[00:55] years, I've been involved in something that's very very different, which is instead selling digital products. So the very first part for this strategy to even work is your product must check these three boxes. One, it must be

[01:08] instantly deliverable to customers, which means that they can access this I'll show you some examples very soon. And number two, it needs to solve a specific audience problem. If it doesn't solve a problem, it's not going to sell.

[01:22] usable features that can be shown. criteria are things like digital planners, spreadsheets, and templates. friendly is because you don't have to be an expert on any certain subject or have

[01:36] any experience. These are just digital products that have a specific use case. And they're actively in demand and can be sourced or created very, very quickly. So, even if you have no idea what a digital planner is or how to make

[01:48] go buy the rights to one that's already out there right now for just a few bucks and then rebrand it so that you could sell it as your own. But now, for this focusing on is the marketing. So, what we need to do is actually choose the

[02:02] angle for our product. So, that way we have a specific marketing angle we can take. And the absolute best ones for this strategy always come from a firsterson point of view. So, let's say for example, a budget tracker. I'm going

[02:14] to show you how I budget for a new car. Let's say I have a habit tracker that stay dialed in on a daily or weekly basis. Let's say a digital planner, how I plan my week. A meal tracker showing how I keep my macros dialed in. An

[02:28] business owner, showing how I keep track of my leads. Or a personal trainer template showing how I customize these for my clients. And for this example in the second one here, which is a habit tracker. And remember, this is a

[02:42] completely faceless strategy. So, let's get into the most important part now just making sure that you're selling a And then you just need to think of some angles that you can actually take for

[02:55] your product. And just to give a tad more clarity on this, the entire purpose two is just to get an idea of how you can actually show your product being used. If you have something like a video course, that's not something you can

[03:09] necessarily show being used actively, but something like a budget tracker, put in the amount of your income, your expenses, progress you're making. So products that have a use case that we can show and that have a marketing angle

[03:23] that I can use from a firsterson point of view. So let's get into creating the content here now because this is the most important part. What we're doing here is digital drop shipping, which means we're selling a digital product

[03:35] scratch. It'll cost you usually far less than $100 in a few hours of time to put everything together in terms of your store and your product page. And then it's just marketing. So once you're set up, if you can sell your product a

[03:48] to pay a recurring product cost every here right now is going to show you how to actually do the marketing without having to pay for ads. And this is essentially just a form of UGC, user

[04:01] selling someone else's product, promoting someone else's business, or keep all the profits yourself. And after you watch this part, if you get value subscribe button. And if you want to learn more, just check the description

[04:15] of this video. So, let's get into the very first step of this content creation part because the first thing is we need to just actually create your Instagram going to use Tik Tok. We're going to use Instagram. And what we're going to do is

[04:28] create a themed account. So for this example, I just chose top.habits. If you can make a slight variation. Add an extra S or an extra P or try it without the dot or reverse it to habits top. You know, just try and make a variation that

[04:42] fits your product. And then I had a profile picture generated by chat GPT. I said create a circle logo for an Instagram profile picture for Top throw this on the Instagram account and it'll just show there in the circle.

[04:55] Very simple, very clean, could take you just literally 45 to 60 seconds. And then you will have your bio and link to set up. In this example, I'm just using downwards pointing finger and then the

[05:08] we're using Instagram is because you can put a link in the bio before you hit a certain follower threshold. So, you want to put the link just directly to the product page. And now, we need to get into the actual video itself. You

[05:21] what the end outcome looks like at the beginning, but we have to reverse there. And there's just a few moving pieces, but I'm going to simplify it as best as I absolutely can because when you're making these types of videos, the

[05:35] hardest it will ever be is the first time, just like anything else, it's awkward making it at first, but after you do that first one, then it's a rinse and repeat process, and you can just keep posting over and over and find

[05:47] those breakthroughs. So the script is one of the most important things that's a part of this and you want to aim for around 150 to 300 words max. And the entire process is when you're doing a script is that you're telling a story

[06:01] that you want to make it as organic and relatable as possible. So remember my for women. It's a simple spreadsheet, a simple habit tracker. So I want to make a script that caters towards that exact ideal demographic. So the very first

[06:15] this is going to work best from a firstperson point of view instead of saying, "Hey, are you a nurse and you want to dial in your habits? Check me out." No, it ain't going to work. You have to say it as if you are the person

[06:28] that this product actually helps. So, here's an example. I'm a full-time nurse trying to stay in shape, eat clean, and get better sleep, but by Thursday, I'm usually spiraling again. It's relatable. It's from a first-person point of view.

[06:41] It works. I'm a college student juggling classes, work, and a side hustle. And I still keep promising myself I'll journal every night. I never do. Okay, those are examples of the hook. I'm going to use the first one here. And then the spiral

[06:54] where it falls apart. Some days I'm on point. Other days I wake up late, skip my workout, and end up doom scrolling in bed instead of actually reading. And I kept telling myself I just needed more motivation. But the real problem, I

[07:06] something visual, it's easy to think you're consistent when you're actually not. So I started using this habit tracker. me exactly what I've done each day and where I'm slipping. Turns out I was

[07:19] needed to see it. So now I can actually trust myself to follow through even if I If you want the same one I use, just comment tracker and I'll send it to you. So now I have a firsterson point of view script, but how do we actually bring

[07:32] this to life and turn it into an organic piece of content? And the way we do that is first by creating the audio, which is the voice over. Now there's a couple different ways you can go about this. If you are selling to men and you're doing

[07:45] a male demographic and you're a man, say it yourself if you want. But another way in a way that I did it and it's more duplicatable is one you can use 11 Labs. That will give you a lot more variation in voices as you start doing this in

[07:58] and you already have chat GPT plus, you can use that. So, what I did here was I just sent that full script in a thread on chat GPT and then I turned it on the voice mode and made it a female voice and I said, "Hey, I just sent you the

[08:13] to do is start from the very beginning, go all the way to the end, past the call nurse and you were telling the story with emotion." And then what I did was I just grabbed my phone here and I turned

[08:26] it on the voice recording setting on voice memos and I put it up to my speaker on my computer and let it play. So then what I did was I had the voice file. It was about 30 35 seconds. So now I have that audio file of the voice over

[08:41] and can have that to be used in the video. But before I even do that, we we're going to hop on my phone and piece everything together here very shortly. But what we need to do is find the hook because we're going to be using a

[08:54] content. One is existing organic content and two is going to be actual footage of the use case of our digital product. So the hook footage in this case is like this. So it's a point of view and my audio is 36 seconds. So what I was

[09:10] looking for in the script is like an 8 to 10 second hook video I could use. And what you want to do is look for someone who can fit the ideal avatar. So, for me, I just searched on here, nurse and nursing on Tik Tok, and these just are

[09:24] scrolling through here. I'm looking for ones that, you know, maybe best fit what like this isn't because it has a big text in the middle. It just has these

[09:36] two girls like typing on the computer. It's not very individual. But, what I did find was this one right here, which has just a small text there in the top, and it just has fast cuts. So, it's already existing and proven to be good.

[09:49] Has 153,000 likes. So, this just shows me it's something that is probably a 10 seconds. So, then what you want to do for your hook footage is just download without a watermark that clip that you're going to use. So, tick downloader

[10:02] fine. When I do it, I just Google download Tik Tok HD and then it will work from there. I can just download it directly. And then for the rest of the footage for the script, it's about 20 to 25 seconds left. So, I need to show the

[10:16] product itself. And it's more helpful when you have a specific use case to show like for trading results, if you're keeping track of your results or your budget and your income, etc. But I'm showing you this example to prove that

[10:30] even with a more general product like a habit tracker, it's still possible and can come out super clean. So, what I've done is just gone here on this habit different things and I screen recorded it on my computer and sent it over to my

[10:43] phone. So now what we can do is hop onto my computer and actually piece everything together step by step. All right. So now I'm here on Cap Cut and what I've done is I've just imported first this clip from Tik Tok, the audio

[10:58] voice over and then the actual screen recording content right here. Um so what I'm going to do starting off now first of all is just mute this clip. And you know this is our our hook clip, right, for the the point of view. So let me

[11:11] here. >> I'm a full-time nurse trying to stay in shape, eat clean, and get better sleep. But by Thursday, I'm usually spiraling again. Some days I'm on point. Other days I wake up late, skip my workout,

[11:24] and end up doom scrolling. >> All right. So, this is fine here. Um, what I'm going to do though is add a text cuz here we have like nursing on the top here. So, what I'm going to do is add our kind of our POV. So, what

[11:39] is add our kind of our POV. So, what I'll do is put here, let's say staying in shape and in styles, what I'm going to do since there's a text there. Um, already on the video, I'm going to do a background like this. And the text font

[11:54] background like this. And the text font I'll put here is black. And what I'll do, let me see if this co cover covers it. So, let me just about make it a little bit bigger. And then I'll add another text here. And

[12:07] this style will not have the background. This one will just be black or white. This one will just be black or white. And we'll call this um nurse in Canada. The POV. So once you do this, by the way, like a couple times, it's very

[12:23] uh duplicatable, I guess I could say. So nurse in Canada right here. >> I'm a full-time nurse trying to stay in shape, eat clean. >> Okay. So we have our our voice behind it. We have this overlay footage which

[12:39] already has cuts and is proven to like capture attention already. So that helps a lot. And we basically drag this up until the end of that video itself and it kind of matches up because it's right around 11 seconds here with our hook. So

[12:53] >> I'm a full-time nurse trying to stay in shape, eat clean, and get better sleep. But by Thursday I'm usually spiraling again. Some days I'm on point. Other days I wake up late, skip my workout, and end up doom scrolling in bed instead

[13:06] of reading. >> And what I might do a little bit here is on the actual speed of the audio, it's a little slower. So, I'm just going to speed up to.3. Let's see how this is. >> I'm a full-time nurse trying to stay in

[13:20] But by Thursday, I'm usually spiraling again. Some days I'm on point. Other and end up doom scrolling in bed instead of reading. >> All right, a little bit too fast. So, what I'm going to do is bring it back

[13:32] down, maybe just to like >> I'm a full-time nurse trying to stay in shape, eat clean, and get better sleep. But by Thursday, I'm usually spiraling days I wake up late, skip my workout, and end up doom scrolling in bed instead

[13:45] >> And now what I'm going to do is take this whole giant thing. I know the clip export it, it'll look all good. So, don't worry about that too much right motivation, but the real problem was I wasn't tracking anything. So here when I

[13:57] was doing the screen recording, I kind of tried to highlight here at a point with my mouse that like there's nothing being tracked. And it's an emphasis I'm putting right now on like that visual part um of of not tracking anything.

[14:10] >> I kept telling myself I just needed more motivation >> use case. So what I'm going to do now is >> myself I just needed more motivation, anything. >> And I'm going to cut this. And what I'm

[14:23] going to do is set a key frame. basically here I'm just going to do a few of these and it will show like

[14:37] nothing's being tracked. So let's check it out. wasn't tracking anything. >> Zoom here. Cut this. >> Trim it a little bit. >> Started using this habit tracker. It's

[14:51] where I'm flipping. >> So, what I'm going to do here is split this one. I'm going to take the speed. I'm going to bring it up here to about 1.6. And what I'll do here as well is oops,

[15:06] wrong one. What I'll do here is add another key frame. So, what I want to do is on each click basically, I'm going to show here, here, here. zoom back out and then when

[15:22] it hits 100% on the rows, I want it to show here. Okay, think you're consistent when you're actually not. So, I started using this each day and where I'm >> Now, what I'm doing, I'm going to create

[15:37] another little like simple transition here is I'm going to set a key frame here is I'm going to set a key frame and come over here.

[15:54] follow through even if I miss a day. >> Okay, let's check this out. doing better than I thought. I just needed to see it. Now I can actually used. >> And now for the outro part. I'm going to

[16:09] do another visual here. So I'm going to split this and add another key frame. Bring this over right here. And then I'm gonna split it. Cut. The audio cuts here

[16:22] >> I'm a full-time nurse trying to stay in shape, eat clean, and get better sleep. again. Some days I'm on point. Other days, I wake up late, skip my workout, of reading. I kept telling myself I just needed more motivation. But the real

[16:36] Without something visual, it's easy to think you're consistent when you're habit tracker. It's just a simple sheet, but it shows me exactly what I've done out I was doing better than I thought. I just needed to see it. Now I can

[16:48] even if I miss a day. If you want the same one I use, be comment tracker and >> All right, now we have this. But of course, it's like we have to bring it to life a little bit more. So the way that we'll bring it to life a little bit

[17:01] more, make it more organic and relatable is by adding one music and two text on the screen with the auto captions. So we'll start with captions here. um generate from the voice over and we'll just go ahead here and generate. Now we

[17:14] should have captions that should just basically show our script. And these you remember the entire point here is we're keeping everything very much um point of views that we can use. So let's check this.

[17:29] >> What I'll do here is go to edit captions. I'm a full-time nurse. Want to break this up, make it a little bit more engaging. Um, but by Thursday I'm usually spiraling again. Some days I'm on point. Other days I wake up late,

[17:44] skip my workout, and end up doom scrolling in bed instead of reading. I kept telling myself I just needed more wasn't tracking anything. Without

[17:56] you're consistent when you're actually not. So, I started using this habit tracker. What I've done each day where I'm slipping. Okay. Okay. And what I'm doing here is just breaking up the captions. So, like I said, it will just

[18:09] be a little bit more engaging on the eyes in theory. So, now let's come back here. I'm a full-time nurse trying to stay in But by Thursday, I'm usually spiraling again. Some days I'm on point. Other

[18:23] and end up doom scrolling in bed instead of reading. I kept telling myself I just problem, I wasn't tracking anything. Without something visual, it's easy to habit tracker. It's just a simple sheet, but it shows me exactly what I've done

[18:36] out I was doing better than I thought. I just needed to see it. Now I can even if I miss a day. If you want the same one I use, be comment tracker and song. So, what I did was I went on TikTok. I just searched up instrumental

[18:50] chill beat, chill song. Honestly, any like viral type of song works pretty well with this. You have to test it out. And ideally what happens is you'll find like one song that you see works very well on a post and then you'll just keep

[19:03] reusing that same one over and over because most times people aren't know they they're seeing it from a different point of view. So what I'm extract from that screen recording I did

[19:16] I could have just downloaded it but it was a very very long Tik Tok. Um so I here that I wanted. So let's check it out.

[19:30] But by Thursday, I'm usually spiraling again. Now, we'll bring this down to like 33. >> I'm a full-time nurse trying to stay in shape, eat clean, and get better sleep. But by Thursday, I'm usually

[19:45] audio. So, let me >> clean and get better sleep. But by Thursday, I'm >> I'm gonna split it here. Bring it over. >> I'm gonna split it here. Bring it over. Oops. Bring it over here. Come on.

[20:00] shape, eat clean, and get better sleep. But by Thursday, I'm usually spiraling days, I wake up late, skip my workout, and end up doom scrolling in bed instead needed more motivation. But the real problem, I wasn't tracking anything.

[20:14] think you're consistent when you're actually not. So, I started using this but it shows me exactly what I've done each day and where I'm slipping. Turns just needed to see it. Now I can actually trust myself to follow through

[20:26] I'll send it to you. >> Now step number eight is just to post it with the video, the caption, and then rinse and repeat. Now, if this video gets 500 likes, I'll make another video as a follow-up to this showing you how

[20:40] to set up the automations properly for the comments and your Instagram account to collect as many emails as possible and then how to actually convert those into as much sales as possible from the people who just don't go and buy

[20:52] probably one of the most valuable skill sets you can learn right now in terms of automations. And it's something that I've been able to generate over a million dollars with. And after you make your very first post on the Instagram,

[21:06] you can change the point of view, the create the biggest difference in virality for your organic post. Some you post two to three times a day for an extended period of time, you will hit

[21:21] it happens, make sure to come back to this video, leave a comment update, and let me know if you enjoyed this video. Make sure to leave a big like, comment, Make sure to leave a big like, comment, and subscribe.