How to Use AI for Content Creation Without Ruining Your Brand

I used AI to create hundreds of blog posts in minutes and got hundreds of thousands of page views within a week here's how I did it ah but wait this might not actually work for you unless you have a well-established personal brand like what I've built by publishing on blogs and and Publishing on YouTube and social media for the last 10 years also I don't think it's going to work for me very well because Google's going

to figure out what I did and they're just going to hit me in the next algorithm update oh also I guess as users come to my website and they see all this garbage content that I published in matter of minutes it's probably going to damage my reputation and personal brand so actually I don't recommend doing anything like what I just described for you by the end of this video you're going to understand the right way to

actually leverage AI tools without damaging your personal brand or falling into the traps that so many others do I want to help you discover the smarter ways to use these tools to lead toward better long-term growth okay so give me just a second to lay the groundwork here because I am not anti- aai I promise you I am so excited by what we're able to do with AI today and how it can help your brand and

your business I know it has completely disrupted blogging and that has changed probably forever but we can leverage it in such a good way to be so much more effective and be able to create far better content so I use some analytical tools to try to understand the content you're watching that way I can better make sure that the content I create fits your interests and your needs and all of that stuff right basically exactly what

we as content creators know and do and teach all the time now as I look at that I'm a little bit concerned because a lot of the most popular content I'm finding that's being viewed by a lot of you is all about how to make a bunch of money as quickly as possible with no work using Ai and that sounds really exciting right but that is literally the recipe for snake oil 100% the recipe for snake

oil it's never longlasting you might make a few bucks but Chances Are by the time they made that video it's too late and whatever it is that you're going to do it's only going to last until everybody else figures it out or until somebody else figures out how to stop it from working because you're usually going around some sort of a system now look I love AI it's incredible we just need to stop looking for how

we can use it to shortcut our way to fast money and and we can use it to completely eliminate all of our thinking and all of our creativity and basically take ourselves out of all of the work that we do instead let's start looking for all of these awesome ways that we can use these AI tools as content creators I want to share just a few with you that I'm currently doing right now that are completely

changing the way I do business but first let's thank the sponsor of this video cloudways cloudways is who I use to host all of my websites you need a website you go to cloudways to host it we'll talk about some really cool things they have in a few minutes but first let's dive back into the content I recently paid money to literally be on a zoom call where we learned how to use opening eyes API with

a couple of other free tools to create an avatar now if you don't know what I'm talking about an avatar essentially all we're doing is we're taking a bunch of ideas and beliefs and demographics and all that right for maybe a concept of a person who's our target audience and using that to train an AI so that we can ask it questions and it can give us feedback as if it were our target audience which is

great right it can help us create good content for them but no this was incredible this took it not a step further it was like a giant leap further the guy that hosted this call is a guy named Tristan Goodwin he's become a friend awesome dude um you should go look him up I will I'm going to put a link in the description there's actually I'm going to put several links in the description today completely unpaid

right these are not affiliate links these are just people who are doing amazing things that you need to know about because as content creators this is where the gold is okay so here's what Tristan taught us he showed us how to use these tools almost entirely free to be able to create an avatar of an actual living human being literally in under an hour on the call we created an avatar that will respond as if it's

Andrew huberman we used all of the content he's ever published in all of his podcasts all of his YouTube videos scraped them literally all of this in under one hour and now we have a bot that literally we ask it questions and it responds with the knowledge that he's shared in all of his content as well as using his words think about the potential applications for your website for your business think about how you could use

this for support you could literally have a chatbot on your website that can answer questions as if it were you using all of the content you've ever published your blog posts your if you've done YouTube videos social media posts it could literally talk as if it were you and give people answers to their questions based upon things you've actually written and said tie this together with automations and you could actually have it respond to basic emails

and Route certain emails to you that it doesn't know the answers for saving you tons of time as your business grows you could also create an avatar of yourself using all of your own content and use it to help you write new content literally using your words your your voice it's amazing okay we're going to talk a little bit more about using this to create content in a way that's going to blow your mind first I

want to talk to you about how I'm using it to ideate I'm using tools like spotter studio for my YouTube videos I'm using chat TPT as well to help me with YouTube video planning as well as other content planning and what these are doing for me is they're helping me to brainstorm as if I had a huge team of creatives and it's doing it instantaneously it's saving me loads and loads of time and it's giving me

suggestions that are backed by actual data because it's connected to YouTube and it can see my analytics it can see the videos you're watching and tell me which ones I should maybe make content like because you seem to really like it I'm using chat GPT with some custom gpts some that I've built or we've built here some that I've gained access to from awesome people again like Tristan and I'm using these to take my Concepts and

my outline for videos and to build on them and improve them and fill in gaps and help me make my videos more and more engaging so that you know the people that watch them are more likely to watch him a little bit longer this is giving me the power of that massive creative Team without needing a massive creative team and it's saving me loads and loads of time now we can use chat GPT and we could

do the exact same thing for blog posts What If instead of having chat GPT or or some other AI writer come up with all the ideas and all of the outline and everything for your blog post which seems to be what a lot of people are teaching you to do what if you just gave it your knowledge and some of your words by literally feeding it your blog posts and then giving it your additional ideas for

your new blog post right so you want to write a new post on a new topic great you train an avatar to be you but then you just feed it your ideas for this blog post maybe feed it some of your own stories and anecdotes and then you craft this blog post together it can still be done in minutes but instead of having to take something to that the AI generated out of the blue and then

going to a step of humanizing it what if instead it was human-made content in collaboration with AI that saved you a boatload of time it'd be kind of like if you had a personal assistant where you could just kind of like dump all your ideas and then your assistant could take all those ideas organize them all for you put them into your voice and include the stories that you just shared with them and they could do

that all literally in seconds it's your ideas it's your unique thought and it's your anecdotes and that makes it your content and this strengthens your personal brand instead of potentially destroying it in the pursuit of mass content instead of good content this brings me to my next application and oh my gosh this is so freaking ninja but first let's talk briefly a little bit more about cloudways now look I get a lot of sponsorship opportunities for

this Channel and I turn almost all of them down and yet I've been making a lot of videos where I talk to you about cloudways and that's because cloudways actually is someone I recommend over the recent weeks I've showed you really cool features on cloudways such as how you can easily and quickly create a staging site so that you can make a bunch of changes to your website on the back end with nobody in the real

world having to see them and then you can test it make sure everything's working just right and then when it's all good you push it live we've talked about security and how on cloudways builtin we have some really really good security features and then for a very inexpensive cost you're able to have have high quality Enterprise level we're talking about the kind of security that big companies are paying for and yet cloudways is pulling in those

exact same services and they're doing it at a fraction of the cost because they're able to scale it across their big customer base I'm literally currently hosting 44 different websites on my cloudway servers and I'm doing that at a fraction of the cost of what I've paid at the last three four hosting companies that I've used it's incredible to me the value that we're getting out of cloudways and you can start for free this is actually

one of my favorite things when you go and you sign up for cloudways you can set up a server you can start creating your website and for the next three days you can play around with it without ever even putting in payment information if you decide this is something I like and I'm going to go ahead and keep using it then at that point cool you can pay for it and you can set it up also

they'll give you a discount just go use my link L that I'll also have in the description of this video and you're going to get the best price that they offer right now for cloudways hosting so if you're looking for a hosting provider or you've um maybe you're coming to the end of the first discount term that you're getting with one of the inexpensive hosts out there and realizing that when it renews it's going to be

five times the price you paid before maybe it's time to go look for a better option this will probably actually cost you less than your inexpensive shared hosting so go give it a look all right I told you this next one was Ninja it really is this has actually been life altering for me over the last couple of months when I went to vidsummit I got to have a dinner with um people from spotter studio and

they invited this guy Jeremy Utley and holy cow I was sitting next to him at dinner I had no idea who he was and we got to talking and it turns out that he's this guy from the Stanford D school and he's all about ideas and that's what spotter Studio does right they generate ideas and so they're pulling in a lot of his Concepts into the tools that they're building and so they they wanted them there

to meet creators and stuff and we talked all evening about these cool things that we're all using AI for and this guy just blew our mind this one here is going to change your life if you use it right he described for us how he's using chat GPT the app get it on your phone he's using it in voice mode to literally just have conversations and then he can just brain dump a bunch of stuff into

it and have it ask him clarifying questions and all sorts of stuff and at the end of a conversation he can get all of these thoughts from from his own brain organized in a great way and in whatever format he wants to be able to use it later he talks about how he can use this after a meeting where he can just take all these thoughts and things running through his mind he just talk to it

and get a summary of all of kind of the epiphanies maybe that he had during the meeting but one of the really cool things he told us about was he was working on an article and it was something where he was collaborating with somebody else uh he talks about this in his book it's called idea flow in fact it's right here okay had to go get it this book idea flow you should get it by the

way if you're a book person it's I think there's an AUD there is an Audi book for it because I have that too anyway I promis that was not intended to be a sales pitch this is intended to be a help you pitch these are the kinds of things that are going to change your life anyway he's working on this article in collaboration with somebody else he has all these thoughts and ideas of things that he

wants to communicate to the other author and so what does he do he goes out to his driveway and he shoots baskets basketball throwing him into the hoop for like a half an hour all the while he's talking to chat GPT having a conversation sharing the thoughts having it ask him questions in response to clarify any points anything that was confusing fill in the gaps right and then at the end he says okay well summarize for

me everything that we've talked about gives them a summary says okay that sounds good but what about this point tell me more about this one so he prompted it like hey I felt like we said more about that oh yeah and it goes and gets a little bit more and then he says okay cool well that's really good um why don't you take all that and I want you to draft an email to this person that

outlines all of those things just tell them exactly what I'm thinking I want you to start it off in a certain way like give them credit for a certain thing that they did like he just told it what he wanted it to do and it crafted this email and when it was done he looked looked it over and uh he pulled out his phone because you get the whole transcript in text when you use the voice

mode he copies he paste into his email client maybe makes a couple of brief tweaks and sends this email now it's like I said earlier this is like if you're just in your driveway playing basketball and you literally had a personal assistant standing there taking notes of everything you just kind of said and said hey can you ask me some clarifying questions and then it remembered everything you said and asked you questions to fill in the

gaps and then fill them in and then you asked for a summary and instantaneously that personal assistant could summarize and organize all the information you just shared and you can do this basically now for free this is mind-blowing the impact that this can have literally I've had conversations with it as if it were my therapist you can literally have it help you talk through any problem you want now here's the application for Content creators specifically what

if you go on a walk what if you are playing basketball in your driveway and you just put in your your you know earbud or whatever and you just have a conversation with chat GPT while you do it and you say look I'm going to write a blog post it's about this and let me just tell you what I'm thinking the thoughts that I have and then you just start talking through all the things that you've

been thinking you'd want to include in this blog post you can even share stories and all your personal anecdotes and all that you just tell it everything and then when it's done you just say hey can you summarize everything I said it summarizes it for you and you say okay what am I missing have it ask you clarifying questions and then it starts to and ask you questions you fill in the blanks and then it starts

to fill in some of the blanks too and at the very end you say okay cool now I want you to craft that into a blog post and it does and then you look it over and you say hey that's a really good blog post and guess what it's almost entirely my words it's my stories it's my thoughts I copy and paste into my WordPress or whatever client you're using to manage your website you don't even

have to type anymore and you can write perfectly unique custom blog post using your thoughts your ideas your creativity that'll be better and more engaging than any blog post you've maybe ever written before that's incredible and we don't have to be lazy we don't have to stop thinking in fact doing this you're probably going to strengthen your personal brand not damage it now I told you this guy Jeremy he's amazing you should go to his website

cuz he has an email list and he's not paying me he doesn't even know I'm saying this he's got like a 10day boot camp it's a generative AI boot camp that's going to teach you other cool methods that he uses literally just using chat GPT you can just do this for free and every every content creator needs this go sign up for his email list and get the 10-day free generative AI boot camp you're just going

to get an email every day with the answers and then he's like the least spammy person that has an email list I've ever met so go check it out all right so here's the point AI it's kind of like a superpowered car right just an amazing Supercar without a driver it's just an amazing tool but with a skilled driver it's even better when you learn the best ways to use AI when you learn how to go

back and forth and iterate with AI suddenly it becomes the most power ful thing for Content creators for creatives in general you can do so much with it but if you expect it to just do everything for you so that you don't have to think anymore basically you're like a child in a superpowered sports car it just it can't be used to almost any of its potential and literally any other person on the road could drive

that car just as well or better so if you're going to use AI like a child you're going to get the results that literally every other person on the internet is able to get and that's never going to make you stand out it's never going to build you a personal brand and honestly it's probably not going to make you any money not fast not slow never so don't don't ever let AI try to replace your personal

or your brand identity your voice your values use AI thoughtfully so it can amplify your voice and allow you to create so much more the best AI results come when it's paired with you your creativity your experience and your values now I'd love to invite you right now to share your successes and your struggles with AI right here in the comments because I really want to build a community of content creators who are using AI the

right way so thanks for joining me today we'll see you in the next video