New Instagram Collabs Feature Explained
57sIntroduces a new, underused feature with clear step-by-step instructions, appealing to creators seeking growth hacks.
▶ Play ClipAI Summary
Instagram has introduced a new feature called Instagram Collabs, which allows users to coauthor reels and posts with another account. This feature is designed to increase visibility, build trust, and streamline collaboration between brands and influencers. The video explains how to use Collabs and provides several business use cases, such as product features, giveaways, multi-location brands, and podcast collaborations.
Chapters
[00:00]
Introduction to Instagram Collabs
Instagram released a feature called Collabs, which allows coauthoring of reels and posts with another user. It can only be used on mobile devices and cannot be applied to old posts.
[00:45]
How to Use Collabs
When posting a reel, go to 'Tag People', search for the collaborator, select their name, and hit Post. The post will appear on both profiles and in followers' feeds, with likes combined.
[01:09]
Benefits of Collabs
Collabs allow followers to see both collaborators, building trust for the brand. It increases visibility and eliminates the need for separate tagging, as the coauthoring is built-in.
[01:48]
Use Case: Product Features
If someone uses your product, you can collaborate with them to show the product in action, making it clear who the brand is and reaching their audience.
[02:15]
Use Case: Giveaways
Brands can collaborate with another brand for a giveaway, making it easier for people to follow both accounts and increasing participation.
[02:28]
Use Case: Multi-Location Brands
Collabs are great for brands with multiple locations, allowing them to collaborate with a new location to announce its opening and reach local audiences.
[02:41]
Use Case: Podcast and Store Collaborations
Podcasts can collaborate with guests or brands, and clothing brands can collaborate with stores that carry their products to let people know where to find them.
[03:07]
Additional Tags
The video mentions there are other tags to explore beyond Collabs, but does not elaborate further.
Tutorial Checklist
💡 Key Takeaways
📊
Collabs Defined
Clearly explains the core feature of coauthoring posts, which is the foundation of the entire video.
00:15
💡
Trust Building
Highlights a key psychological benefit for brands: increased trust through association with collaborators.
01:23
🔧
Giveaway Strategy
Provides a concrete, actionable example of using Collabs for cross-promotion and audience growth.
02:15Full Transcript
[00:00] Instagram just released a feature called Instagram Collabs. and some ideas of how to use it for your business. (lively music) (jungle animals calling)
[00:15] Collabs is a way to coauthor Instagram reels and posts not only on my profile, but whoever I'm collaborating with the only way you can do this is use your mobile device.
[00:30] You cannot go back to your old posts, hit edit, So when you're getting ready to post your reel When you go to Tag People,
[00:45] Look up the person you want to collaborate with. You hit their name and hit Post. and put them right into their DMs,
[00:57] in their Instagram feed. You get the same amount of likes. all on one post.
[01:09] why should we even use Collabs in the first place? They can share it right within Instagram. You don't have to worry about tagging this person,
[01:23] It's right there in the coauthoring. This allows your followers to know everybody which allows them to build trust for the brand.
[01:35] and increased visibility, This is gonna take both collaborators Here's some ideas of how to use the Collabs feature.
[01:48] So say somebody's using your product and who the actual brand is. Let's say you're actually paying a brand
[02:02] You can now collaborate with them Before I get to the next example, All right, let's get into the example.
[02:15] with another brand for a giveaway, so it could be easier for people to follow Collabs are great for brands that have multiple locations.
[02:28] a brand new location. to wrap your head around this feature. You take your podcast and you could collaborate
[02:41] Let's say you're a clothing brand. or a store that has your product. You could collaborate with that actual couple
[02:55] And let's say you're location-based. You could actually collaborate with the store to let people know where you're at.
[03:07] there's other tags that you want to explore what I'm talking about.