Turn Passion into Income on TikTok
45sThe promise of turning passion into a full-time income is highly appealing and relatable, especially with the mention of escaping the '200 view jail'.
▶ Play ClipThis video provides a comprehensive guide for aspiring TikTok creators, focusing on five key strategies to grow an account from scratch. The creator emphasizes the importance of correct settings, consistent posting, a structured weekly routine, niche specialization, and a mix of content types to maximize reach and engagement.
Optimize your TikTok account by turning off all 'suggest your content to others' options to prevent the algorithm from showing your content to friends and family, ensuring it reaches the right audience. Use a personal or creator account, not a business account, to access trending sounds and monetization features.
Ignore initial views and focus on building a habit of posting daily. Consistency rewards you with increased views as the algorithm prioritizes reliable creators. Set action goals (e.g., post every day) rather than outcome goals (e.g., number of views).
Treat content creation like a business by establishing a weekly routine. Commit to posting at least once per day, batch similar tasks (e.g., recording, editing, research) on specific days, and keep draft videos for low-energy days to maintain consistency.
Define what you want to be known for and create content around that niche. Identify your target audience's problems and provide solutions. Create content pillars (e.g., how to make money on TikTok, selling digital products) to focus your videos.
Experiment with different content types: Evergreen (searchable, long-form), Viral (trending sounds, short 5-8 second videos), Depth (personal, behind-the-scenes), and Video (over 1 minute, boosted by TikTok). Each serves a purpose: viral for views, evergreen for value, depth for building fans.
Success on TikTok requires a strategic approach: optimize settings, post consistently, establish a routine, niche down, and mix content types. By following these five strategies, you can grow your account and potentially turn your passion into a full-time income.
"The title promises a specific plan for starting TikTok in 2026, and the video delivers five actionable strategies, though it doesn't address future platform changes."
What should you turn off in TikTok settings to ensure your content reaches the right audience?
Turn off all 'suggest your content to others' options, including contacts and Facebook friends.
01:46
Why should you use a personal account instead of a business account on TikTok?
Personal accounts have access to trending sounds and monetization features, while business accounts do not.
02:37
What is the recommended posting frequency for growing on TikTok?
Post at least once per day, every day, to build consistency and be rewarded by the algorithm.
03:29
What are action goals and why are they better than outcome goals?
Action goals focus on actions you control (e.g., post daily) rather than outcomes (e.g., views), preventing emotional roller coasters.
05:01
What is the benefit of batching similar tasks in a weekly routine?
It increases efficiency by dedicating specific days to recording, editing, or research.
07:29
What question should you ask to define your niche?
What do I want to be known for?
08:49
Name the four types of content recommended for TikTok growth.
Evergreen, Viral, Depth, and Video (over 1 minute).
10:14
What is the purpose of viral content (5-8 second videos with trending sounds)?
To get big views and followers quickly, especially when starting out.
11:05
Why should you not delete videos with low views?
Deleting removes data that helps the algorithm understand your content and can make your account look like a spammer.
06:09
Turn off friend suggestions
Prevents algorithm from showing content to friends/family who may not be interested, hurting views.
01:06Consistency over views
Focusing on daily posting builds habit and algorithm rewards consistency with increased views.
03:29Action goals vs outcome goals
Setting goals based on actions you control (e.g., post daily) avoids emotional dependency on views.
05:01Niche down early
Specializing in a specific topic leads to faster growth than posting about anything and everything.
07:54Mix content types
Different types serve different purposes: viral for views, evergreen for value, depth for building fans.
10:00[00:01] awesome there is something great about turning your passion into a full-time income as a content creator and Tik Tok is by far the fastest way to do it but it's also really easy to get stuck in that 200 vjl so let me tell you about
[00:13] Tok I'm going to share five strategies super simple and easy and quick so that way when you're done watching this video immediately and they all tie into each other but the last one is really
[00:26] the End let's start with number one you need to use the correct settings so Tik Tok knows who to show your content to before you ever start posting this is I was first starting out I didn't get very many views and I definitely wasn't
[00:39] getting many followers because I didn't set things up correctly from the start I wasn't doing the stuff I'm about to show you to optimize your account and so My main account when I started it and did everything correctly from the beginning
[00:51] think one of my early videos like one of my first half dozen videos had over immediately I was growing pretty quickly and big part of that was because I had everything turned off so none of my content was getting recommended to
[01:06] being shown to my friends or my family or anything like that which is important don't care about the topic of your videos we don't want our content to be ideal audience and although they may love us and support us they aren't going
[01:20] through and it's going to hurt our views we only want the algorithm to know the information that we give it so it shows our videos to the right people that will those bigger views and have a chance to go viral so the first thing we're going
[01:34] to do is go up to this little hamburger menu in the top right and we're going to click on settings and privacy and we are going to go down to privacy and what we to make it a private account we want it public we want to be able to get
[01:46] unchecked like it is showing here and then we're going to go down to suggest your content to others and what we want to do is just turn off every single one of these we don't want our stuff being shown to the contacts in our phone we
[01:58] don't want our content being shown to those Facebook friends just turn it all off that way the algorithm has to do the work like they don't get to be lazy and have to go out and find the people that are interested in the topic of the
[02:11] done that go back and you're going to go here to sync contexts with Facebook friends and okay it's already off here but you definitely want to turn these off and if you have that ability to like remove previously sent contacts
[02:23] done all that we're going to go ahead and back out and the next thing we're big thing here is we want to make sure that we have a personal account or Creator account this is the default when you create a Tik Tok account so if you
[02:37] see here where it says switch to business account do not touch that we do are a business owner like me you do not want to use a business account you need to use a personal account and the big reason is because personal accounts are
[02:50] sounds and that is going to be part of our strategy it's going to be one of the to use to grow and monetize our account the one drawback is that that a business account gets a link in their bio right from the beginning whereas a personal
[03:04] contacts but here's the deal even if you're trying to sell something you do want that link in your bio but if you don't have a th000 followers and don't have that link anyway like you ain't selling nothing so don't worry about it
[03:16] how to get the followers how to get the views and how to drive traffic to the link and by the time you get to thousand followers which you will very fast with this video you are going to be able to then sell stuff out of that link easily
[03:29] personal account and learn how to grow and put your focus there first the next Tik Tok is I would just ignore the views and focus on posting daily this is one of the best things I did when I was getting started is I just focused on
[03:43] without fail no matter what it took I just didn't care about my views at first my videos to do well but I was way more focused on just showing up posting a that habit because becoming a content creator is hard but when you develop
[03:58] that habit of posting every single day it becomes so much easier to grow and and now that I know more about the Tik Tok algorithm I realized that the consistency of posting every single day for a long period of time without
[04:10] get more views because the Tik Tok algorithm was actually prioritizing my videos over the videos of other creators that were less consistent this is one of algorithm if you just show up and post every single day you are going to be
[04:23] rewarded with increased views just for being a reliable Creator that's sure that you're showing up every single day day and don't worry about post times time that you're going to post every single day and use it as an
[04:35] 7:00 p.m. because that's when people are sitting down for the evening on the phone and it created this incentive for post earlier in the day that way I didn't have to spend the evening when I
[04:48] trying to catch up and get it done little bonus tip there are two big you want to be successful on Tik Tok and make this a full-time thing because this from the people that make it first you need to make sure you're setting action
[05:01] goals and what this means is that it's better to set goals like I'm going to spend 10 to 15 minutes per day doing content research every single day or I'm going to post every single day instead of how many views or followers you want
[05:13] on the actions that are going to produce the actual results because at the end of somewhat out of your control all you can do is judge yourself based on whether you needed to do to be successful and it's going to be a heck of a lot better
[05:27] you're not going to be writing emotional roller coaster of views and followers so and if you do that the views are going to come and do not blame the algorithm second and most important mindset shift that you can make the algorithm is not
[05:41] shadowbanned in fact the algorithm is doing everything it can to work in your that are most likely to watch them so you can get that watch time and grow and because you made the same kind of video as this other dude did and he got 10,000
[05:56] study his video try to figure out did they have a better hook did they use text on screen or story to keep people engaged study your best videos and the figure out what works so you can learn and improve your content one last thing
[06:09] here for the love of all that is good and holy do not delete your videos even scrolling through your page and judging you for the videos that have low views they don't care you are the only person that cares that your video got 200 views
[06:21] shooting yourself in the foot not only are you deleting data that's going to what your content's about and who to show it to that way you can get more going to start looking like a spammer and that is going to negatively impact
[06:33] your views the third thing I would do is create a weekly routine y'all this one is important you have to ask yourself whether this is a hobby or you want to that your actions are reflecting your goal if you want to do this thing then
[06:45] it like a business there's two things that I recommend you do first you need many videos you're going to post every single day instead of saying I'm going fast as possible just commit to posting at least once per day day and as many as
[07:00] more videos on the days that you have the energy and you're feeling motivated feeling it you don't want to do it you can just post that one video and at feeling motivated and you record multiple videos I would strongly
[07:14] keeping them in the drafts for those days when things happen or you just like recording because then at least you have something to post and you don't that's not good or Worse not post anything and kill that streak of
[07:29] is for those of you that want to level business mindset and the way we do that is by starting to batch similar tasks be more efficient with our time the idea here is to look at your calendar and
[07:41] tasks for example you might have a day that you record all of your videos for editing your content and another for Content research and scripting your videos now this kind of weekly content routine may not be for everybody but if
[07:54] structure and knowing exactly what you're going to do on a given day it's worth trying out number four I would have niched down way sooner if we go did it because I had clients that was running paid advertising for and they
[08:07] Organic content so that way they had that stream of traffic to sell their coaching and their digital products as well so I just started posting on Tik Tok with no real plan just to figure out the platform so what that meant was I
[08:20] was just creating content about anything and everything that I've learned about 10 years that I've been an online business owner and I really didn't grow fast I went from 0 to 10,000 followers in under 60 days but since then I've had
[08:36] faster because we've taken a more focused approach so if I was starting figure out what is it that I want to sell and then I would build all of my Tik Tok content around that I would take my course or my coaching service and I
[08:49] content help my viewers with the same with and that I help with inside of my program and if you don't have a product just need to start with this question what do I want to be known for which is
[09:03] that people are struggling with that you are going to help them solve for me it's conference and they're sitting at the bar talking about how they're struggling and one of my audience members are sitting there they're going to say well
[09:17] least you need to watch his videos because he can fix that for you so be known for and then after you've done that figure out who is that person that viewer and what they need help with and the questions that they're asking when
[09:32] not only going to make your videos way more valuable but it's also going to then once you have all that figured out you can create some content pillars single one of your videos to help your audience for example my content pillars
[09:46] money on Tik Tok and then I'm going to share my journey as I'm growing this lot of my audience that's trying to grow on Tik Tok wants to eventually create a going to share how to create and sell digital products because I know it's one
[10:00] money even if you have a small audience and it can eventually lead to passive pillars and don't stress you can change these later but it's going to make it so ideas and grow on Tik Tok number five you need to do a mix of content there's
[10:14] Tok and you need to experiment with different types of content and lengths of videos to figure out what works best for you and your audience here are the focus on the first is Evergreen content this is your searchable content it's the
[10:27] trending sound sounds and it's going to provide the most value to your audience Evergreen content is the stuff that is always going to be good you can batch a now a year from now and it's still going
[10:39] doing right now is a perfect example of Evergreen content now this type of minute plus videos but you should also be experimenting with 30 to 45 second videos and the reason for this is because not every video needs to be
[10:52] monetizable there is still a lot of value in shorter videos because they bunch of views that brings a bunch of new balls to your account creates followers and creates people that are more likely to watch your long videos so
[11:05] next type of content which I call viral content these are going to be your Trends and the best example are the 5 to 8C videos with text on screen that use trending sounds I love these videos I do they can provide a ton of value to your
[11:18] Inspire they can educate and the best part is they are stupid easy to make there's nothing like throwing up a random b-roll video from your phone trending sound and watching that thing get tens of thousands of views not only
[11:32] the most likely ones to get the big views when you are first starting out your 1 minute plus educational content is not going to get more than 200 to 500 skill you have to learn how to create Hooks and retain viewers but your viral
[11:46] views and followers and start growing your account while you're figuring out what works in starting to study the platform and they're going to make it on finally we have depth content and these videos are all about building a
[11:59] them get to know you so that way they like you and want to watch all of your get as many views but that's okay because it's going to create fans that watch 100% of every single video you post and that's going to mean a lot more
[12:13] content are going to be when you just kind of spontaneously turn on the camera happened in your day you share a little bit behind the scenes or you inspire and the other typ of content that I almost forgot to mention is going to be video
[12:29] video that's over a minute long and what's cool about it is that Tik Tok is actually going to boost your views they no kidding have a feature called video views booster that only applies to these
[12:41] over a minute long and there's a lot that goes into this so just watch this details the important thing that I want to leave you with here is that you need to be creating a mix of all these content types and video lengths and you
[12:53] and understanding that not every video will go viral and that's okay each of these different of content serves a specific purpose and we need to keep accordingly when it comes to views your Evergreen indepth content are not going
[13:07] starting out but it's important that you do them anyway and eventually those pick up steam and will be able to go viral and that's when you're really Tok Creator Rewards program now that you know all of this your next step is to
[13:20] watch this video about how to grow on Tik Tok it's basically a free step-by-step 30 minute course on how to grow as quickly as possible
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