How to make shorts that go viral every time

[00:00] 3 million views 5 million views 9

[00:02] million views about 1 year into starting

[00:05] shorts I had finally figured out the

[00:08] blueprint to consistently going viral

[00:10] and today I'm going to be passing that

[00:12] knowledge onto you this video won't be a

[00:14] basic tutorial where I tell you to use a

[00:17] certain Niche or hashtags all of that

[00:19] stuff is you'll be learning the

[00:21] exact formula that top creators use to

[00:24] blow up all of their shorts so Focus up

[00:27] take notes if you'd like and let's get

[00:29] started

[00:34] before we can talk about breaking the

[00:36] algorithm we need to understand how it

[00:38] works and also how it can be exploited

[00:41] and first things first it's not random

[00:44] and it has nothing to do with luck the

[00:46] algorithm simply shows the best most

[00:48] engaging content on the platform so as

[00:51] long as you can make engaging shorts

[00:53] with high retention then blowing up is

[00:56] pretty much guaranteed and to prove that

[00:58] statement let's go back to one when I

[01:00] was just starting out on

[01:02] shorts I had basically no idea what I

[01:05] was doing and my shorts wouldn't even

[01:07] break a 100 views but I kept improving

[01:10] my content until I finally started

[01:13] having success on the channel I believe

[01:15] it took about 4 months for me to hit 10K

[01:18] subscribers but here's where it gets

[01:20] crazy on my next Channel after that I

[01:23] hit 10K Subs in 3 weeks simply because I

[01:27] was more experienced and knew how to

[01:29] make better content cont so believe me

[01:31] when I say the algorithm always

[01:33] recognizes good shorts and pushes them

[01:35] forward and you'll start seeing this

[01:37] happen with your shorts if you do

[01:39] everything I tell you

[01:48] to everything else is completely useless

[01:52] if you neglect this step an interesting

[01:54] topic is the basis of every viral Shore

[01:57] out there and without it you can never

[01:59] hope to get many views so start with

[02:01] this think of your intended audience the

[02:04] people in your Niche what do they want

[02:06] to see what type of videos are already

[02:08] performing well in your space take some

[02:11] time to consider these questions I also

[02:13] suggest that you go research the big

[02:15] channels in your Niche to see what vide

[02:17] types worked well for them now I found

[02:19] this Creator's Channel and I think it's

[02:21] a perfect example of why those things

[02:24] are so important if we look at his most

[02:26] popular shorts you'll see that the

[02:28] topics are aimed at a younger audience

[02:30] mostly school kids therefore when he

[02:32] starts making videos that don't appeal

[02:34] to younger school kids you can see that

[02:36] his views shoot way down but now if we

[02:39] look at his most recent short he got a

[02:41] lot more views than usual because he

[02:44] again started targeting his core

[02:45] audience so always consider who your

[02:47] audience is and what they want to watch

[02:50] now just by following that advice your

[02:52] video ideas will be 10 times better than

[02:55] they were before but there's still more

[02:57] to it take a look at this short and try

[02:59] try to see what's wrong with it Mr Beast

[03:02] shared the key secret to his success on

[03:04] YouTube and it's not what you'd expect

[03:07] like all you need to do this this

[03:09] applies to people who have not uploaded

[03:11] videos but have dreams of being a

[03:12] YouTuber is make a 100 videos and

[03:14] improve something every time all right

[03:15] the video continues for 20 more seconds

[03:18] but we can pause it there so what went

[03:20] wrong well the topic itself wasn't the

[03:22] issue it was pretty attention grabbing

[03:24] and the audience probably initially

[03:26] stayed to watch but this short still

[03:28] would have never performed well because

[03:31] the Creator made a huge mistake that you

[03:33] might be making as well for a minute

[03:35] pretend you're the audience of this

[03:37] short so the video idea was introduced

[03:40] to us at the beginning how Mr Beast got

[03:42] successful we got interested and decided

[03:45] to watch to find out how but only 5

[03:48] seconds later we immediately got what we

[03:50] came for Mr Beast revealed how he got

[03:53] successful so there was no more

[03:55] anticipation and we ended up scrolling

[03:57] away the terrible mistake this Creator

[04:00] made was paying off the topic too

[04:02] quickly ideally the secret should have

[04:04] been revealed at the end that way the

[04:07] audience had to keep watching in order

[04:09] to find it out this shows us that the

[04:11] delivery and execution of the topic are

[04:14] equally as important as the actual idea

[04:16] which takes me to my next

[04:24] point this is a huge aspect to master if

[04:27] you want to effortlessly make viral

[04:29] content editing is how you present your

[04:32] video the external things like cutting

[04:35] pacing and captions structure is how you

[04:39] compose your video with things like

[04:41] storytelling and payoffs learn how to

[04:43] combine good structure and good editing

[04:46] and you'll be going viral with every

[04:48] single post and to help you guys with

[04:50] that there's a system that I use called

[04:53] HPC which I'll break down for you guys

[04:55] starting with h the hook the first 5

[04:58] Seconds of your shorts also the most

[05:01] important part of your content your hook

[05:03] should introduce the topic of the video

[05:05] while still leaving the viewer with a

[05:07] lot of questions look at how this

[05:09] Creator executed his hook on a short

[05:11] with over 70 million views I want to be

[05:14] the first person to have a snowball

[05:16] fight in the desert all right let's

[05:17] break that down so it was fast-paced and

[05:20] attention grabbing no pauses quick music

[05:23] with captions on the screen but it also

[05:25] gave us a lot of questions how's he

[05:27] going to have a snowball fight in thead

[05:30] where is he going to get snow how did he

[05:31] even get in a desert so we would have

[05:34] continued watching to answer those

[05:35] questions and that leads us to the

[05:38] second letter of HPC progression but

[05:41] there's a problem it's hot out here the

[05:43] sand won't form balls and we don't have

[05:45] any snow so Braden and I grabbed our

[05:47] cooler and headed for the mountains it

[05:49] was a long voyage and I often wondered

[05:50] if it was going to be worth it right so

[05:52] we're progressing along in the short and

[05:55] notice how the Creator is meeting the

[05:57] expectations he set in the intro he said

[05:59] he was going to have a snowball fight in

[06:01] the desert so now he's fulfilling that

[06:04] promise and literally showing the

[06:06] adventure to get snow this is something

[06:08] you have to do in your shorts imagine if

[06:11] he said okay now let's get some snow and

[06:13] then he walks to his car and pulls out a

[06:16] cooler filled with ice that would be

[06:18] terrible right we'd be so disappointed

[06:20] so make sure that the idea given in the

[06:23] intro matches the actual content now the

[06:26] final letter of HPC stands for climax

[06:29] the climax is the moment that the topic

[06:32] is fulfilled and the audience finally

[06:34] gets what they came for which in this

[06:36] case is a snowball fight in the desert

[06:39] now there's only one thing that two men

[06:40] can do with a cooler full of snow throw

[06:43] it at each other and that wraps up

[06:45] everything nicely that was overall a

[06:47] very good short the use of editing

[06:49] complimented the video Style the music

[06:52] was fitting he threw some jokes in there

[06:54] as well and the storytelling was very

[06:56] effective even if your Niche is

[06:58] completely different from this guy if

[07:00] you apply his same tactics to your own

[07:03] content you'll start seeing your shorts

[07:05] get hundreds of thousands of views and

[07:07] also never be afraid to imitate other

[07:10] creators learning from successful

[07:12] channels is a very important part of

[07:15] improving your

[07:21] shorts so at this point you should have

[07:24] the knowledge to make a good short but

[07:27] we're not done yet most people are

[07:28] limiting their views without even

[07:30] realizing it because they Overlook some

[07:33] crucial details about the actual posting

[07:35] of their content and I'm not talking

[07:37] about hashtags or the title that's only

[07:40] the tip of the iceberg on one of my

[07:42] earlier shorts channels I was kind of

[07:44] just experimenting with my uploads

[07:46] seeing if there was an ideal post

[07:48] frequency and time of day and what I

[07:50] found was actually pretty interesting

[07:52] first the day of the week didn't matter

[07:55] at all I had shorts fail and succeed on

[07:58] literally every day of the week but what

[08:00] actually did matter was the time of

[08:02] posting I noticed that my shorts posted

[08:04] in the morning would get noticeably

[08:06] higher views than any other time of day

[08:09] but that doesn't mean you should post in

[08:11] the morning let me show you something if

[08:13] you go to the analytics tab in studio

[08:15] press audience and scroll down a bit you

[08:17] can see the times when your audience is

[08:19] most active and if you look at my graph

[08:22] the morning is when I get the most

[08:24] traffic which means it's the best time

[08:26] to post for me but for you it's probably

[08:29] different so align your posting times to

[08:31] when your audience is most active now I

[08:34] also experimented with upload frequency

[08:36] how often you should post but the

[08:38] results I got weren't very

[08:39] straightforward between two channels I

[08:41] posted as little as twice per week and

[08:44] as often as four times per day just to

[08:47] see which was most effective so right

[08:49] off the bat four times per day was too

[08:52] much usually only half of them would

[08:54] ever get picked up by the algorithm and

[08:56] my overall quality of content dropped on

[08:59] on the other end posting twice per week

[09:01] worked better however it was kind of

[09:04] boring and unproductive since I could

[09:06] have been making more shorts in that

[09:08] time now I found that once per day was a

[09:10] sweet spot because I had enough time to

[09:13] make highquality posts while still

[09:15] posting enough to get consistent

[09:17] exposure but if you find that once per

[09:19] day is too much it's fine to tone it

[09:21] down really the most important thing is

[09:24] that you stay consistent and don't go

[09:26] too long without uploading or else

[09:28] you'll end up losing a a lot of momentum

[09:31] so that's my proven advice to making

[09:33] viral shorts if you want some more

[09:35] advanced strategies specifically focused

[09:37] on retention then click the link in the

[09:39] description