How to get retention SO HIGH your shorts always go viral

[00:00] 91% retention 93% retention 97%

[00:04] retention one after another again and

[00:07] again and again through my personal

[00:10] experience in making engaging shorts and

[00:13] my research into the strategies of top

[00:15] creators I've created an in-depth

[00:18] process for consistently getting high

[00:20] retention by following the methods in

[00:22] this process you'll be able to keep

[00:24] attention so well that you can't stop

[00:27] going viral so without further Ado let's

[00:29] let's

[00:31] [Music]

[00:35] begin the shorts algorithm uses

[00:38] thousands of methods to decide if your

[00:40] content is worthy of getting views

[00:42] however there is one single element that

[00:44] is undoubtedly the biggest factor in

[00:47] this every Creator acknowledges it as

[00:49] the single most important metric in

[00:52] terms of going viral and I'm sure you've

[00:54] heard of it as

[00:55] [Music]

[00:57] well just this simple line on the graph

[01:00] will decide if your short gets 10 views

[01:03] or 10 million views so let's make it as

[01:05] flat as possible now this upcoming

[01:08] advice can be used across all niches but

[01:10] for each person it might apply

[01:12] differently so in these next few minutes

[01:15] consider how you can tailor this

[01:16] information to fit your

[01:24] videos if you were to imagine your

[01:27] content as a car then the composing of

[01:29] your shorts would be the engine without

[01:31] a good engine it doesn't matter if you

[01:33] have a super nice car a Lamborghini

[01:35] because you won't be going anywhere so

[01:38] to explain the concept of composing we

[01:40] can start by drawing a simple line on

[01:43] one end we have the hook and on the

[01:45] other end we have the payoff the line

[01:47] connecting the two is our storytelling

[01:50] I'll go through each point in this

[01:51] drawing and show you how to maximize

[01:53] retention in all of them let's begin

[01:56] with the hook and I'll get to the others

[01:57] later your hook is basically the intro

[02:00] of your short it should be as concise

[02:03] and easy to understand as possible since

[02:05] we don't want to end up confusing the

[02:07] viewers or giving them too much

[02:08] information the hook should also explain

[02:11] the general idea of the video and

[02:13] mention a payoff now it might seem

[02:15] difficult to fit all this in less than 5

[02:18] seconds but it doesn't have to be

[02:20] complicated find for yourself how this

[02:22] Creator communicated a simple but

[02:24] effective hook to his viewers

[02:30] [Music]

[02:32] yes even without a voice this simple use

[02:35] of text is still a very strong hook his

[02:38] viewers want to see what he's referring

[02:40] to in the caption which is a good reason

[02:42] for them to keep watching we also

[02:44] immediately understand the concept of

[02:47] the video because the visuals convey

[02:49] what game he's playing and the situation

[02:51] he's in which shows that you don't

[02:53] always have to physically explain the

[02:55] idea for further reference here's

[02:57] another very good hook but this time

[02:59] it's a completely different Niche my

[03:01] grandma thinks Christmas is expensive so

[03:03] I'm going to prove her wrong by giving

[03:04] her the best Christmas present with $5

[03:07] let's get started so your hook can look

[03:09] differently depending on your Niche and

[03:11] video type but as long as you can set up

[03:13] a payoff and convey an interesting idea

[03:16] you'll be able to make your viewers

[03:18] stick around but only initially we still

[03:21] have to keep these people engaged until

[03:23] the end of the short or else they'll

[03:25] just scroll away before reaching that

[03:27] point that's where storytelling comes in

[03:29] in and we can start progressing down the

[03:32] line now this part is interesting

[03:34] because how you use storytelling will be

[03:36] very dependent on your Niche and video

[03:39] type if you make voiceover or original

[03:41] content then there's a lot more room

[03:43] with what you can do for that group I

[03:46] recommend you integrate conflict into

[03:48] your script have things go wrong and

[03:50] then resolve the problem with the

[03:52] solution also use a lot of suspenseful

[03:54] words like but and however because it

[03:57] keeps people on edge waiting for what

[03:59] you say next next now in a more General

[04:01] sense there is something that's

[04:03] important to focus on in storytelling

[04:05] for every Niche faceless or not and

[04:08] before I reveal it try to catch it for

[04:10] yourself in this short this is a

[04:12] Starbucks and down the street is another

[04:14] Starbucks and today I'mma start some

[04:17] beef howdy can you give me just like a

[04:19] really fun drink yeah we can definitely

[04:20] do that oh my gosh that's so fun

[04:23] Starbucks a went off this is the most

[04:25] fun drink I've ever seen I pulled up the

[04:26] Starbucks B and did what I had to do and

[04:28] then they said that you guys make super

[04:30] boring drinks okay so I was just going

[04:32] to see if you guys can make a more fun

[04:33] one than them yeah definitely this is

[04:35] what the Starbucks down the street made

[04:36] the genuine shock on tor's face right so

[04:39] in the hook Ryan sets up the plot behind

[04:41] the video and now we want to see who

[04:43] will make the better Starbucks drink

[04:45] then you might have noticed he used a

[04:47] hidden storytelling tool in order to

[04:50] keep us engaged throughout the short

[04:52] let's see even though the concept itself

[04:54] wasn't very tense there was a lot of

[04:56] anticipation he framed things in a way

[04:59] that made made it impossible to scroll

[05:01] because of the building up towards the

[05:02] payoff the hidden tool that Ryan used

[05:05] here was tension and obviously it worked

[05:08] because this short has nearly 100

[05:10] million views so tension is the most

[05:13] important instrument of Storytelling and

[05:16] it can be applied in very broad

[05:18] circumstances as long as you're building

[05:20] suspense in your viewers now that we've

[05:22] resolved the storytelling and the hook

[05:24] let's move on to the payoff another

[05:26] integral part of your content so

[05:28] remember how I said ear earlier in the

[05:30] hook that you had to mention a payoff

[05:32] well now that we're actually here it's

[05:34] very important that you meet the

[05:36] expectations you set Ryan set up that

[05:39] there would be a competition between the

[05:41] two Starbucks but what if he reached the

[05:43] end of the short after all of that

[05:45] tension and buildup and said well it's a

[05:47] tie that would be lame wouldn't it you

[05:50] want to satisfy your audience because

[05:52] the real trick to getting a ton of

[05:54] retention is returning viewers if you

[05:57] disappoint someone with your payoff then

[05:59] you'll have lost a potential loyal

[06:01] subscriber who would have given you a

[06:03] lot of Engagement in the long run so

[06:05] make sure to fulfill the payoff and look

[06:08] at that we've successfully completed the

[06:10] composing

[06:13] [Music]

[06:17] pathway remember what I said earlier

[06:20] about composing being the engine of your

[06:22] shorts well you can think of editing as

[06:24] the physical part of the car the wheel

[06:27] the seats and the walls in the same way

[06:29] that a car couldn't function without an

[06:31] engine it's just as useless without a

[06:34] body to start let's talk about your

[06:36] pacing attention spans are pretty much

[06:39] fried nowadays especially when it comes

[06:41] to short form platforms like YouTube

[06:43] shorts therefore we need to go to Great

[06:46] Lengths to make sure our content is as

[06:48] fast-paced as possible I remember on an

[06:51] old channel of mine in the gaming Niche

[06:53] I would spend a whole hour getting

[06:55] footage for a one minute short that way

[06:58] I could condense all of the most

[06:59] action-packed moments to make the pacing

[07:02] quick and entertaining this is so

[07:04] important because people nowadays value

[07:06] their time much more why would they

[07:09] spend 30 seconds watching your short

[07:11] that isn't even entertaining when they

[07:13] can just scroll away and watch Mr Beast

[07:16] so keep your shorts as fast-paced as

[07:18] possible as for certain tricks like

[07:21] captions Transitions and zooming there

[07:23] isn't one concrete answer that I can

[07:25] give it's heavily dependent on the style

[07:27] of your content so I recommend recommend

[07:29] you search for other creators in your

[07:31] Niche and just do what they

[07:33] do now there's a whole another side of

[07:36] editing as well this aspect of it is

[07:38] often overlooked which is a shame

[07:41] because it plays one of the biggest

[07:43] roles in your engagement see if you can

[07:45] find what it is in this short these are

[07:47] the internet's weirdest websites spot

[07:49] the drowning child.com is like a

[07:51] lifeguard simulator where you're given a

[07:53] video of real people in a swimming pool

[07:55] and you click who you think's drowning

[07:56] to see if you're faster than the

[07:58] Lifeguard what's my star name.com let

[08:00] you type in your name and will return

[08:02] with how a Starbucks employee will find

[08:03] a way to spell it wrong did you catch it

[08:06] as the sections of the video switched

[08:08] the music he used changed as well the

[08:11] soundtrack you pick for your shorts can

[08:13] be used to make the audience feel

[08:15] different moods during different parts

[08:17] of the short this gets them more

[08:18] invested into the video and enhances

[08:21] your storytelling but be careful because

[08:23] if you pick the wrong soundtrack then it

[08:26] can backfire heavily another huge use of

[08:28] music is for building tension I talked

[08:31] about it earlier so you already know how

[08:33] important tension is if you pick a

[08:35] certain song with a buildup then you can

[08:38] create tension from thin air and

[08:40] manipulate people into staying engaged I

[08:42] can't show an example of this because of

[08:44] copyright but this channel is super good

[08:47] at it so check out his content to see

[08:49] what I'm talking about sound effects

[08:51] again depend on your Niche and type of

[08:53] content if you can use them then add

[08:55] them to certain moments for more

[08:57] engagement but if it doesn't fit your

[08:59] video style then it's not a big

[09:08] deal the definition of Leverage is using

[09:11] something to its maximum Advantage if we

[09:14] go back to that car analogy leverage

[09:16] would be like attaching a jet booster to

[09:18] the back the car does work without it

[09:20] but we can make it go a lot faster and

[09:23] what I mean by this is there are some

[09:25] clever tricks to maximize retention

[09:28] outside of the traditional composing and

[09:30] editing some of these tricks will seem

[09:32] pretty weird but don't underestimate how

[09:35] effective they are the first one is

[09:36] called engagement baiting do something

[09:38] that urges people to comment for example

[09:41] an intentional mistake until this guy

[09:43] slides the watermelon through it or a

[09:45] really crazy moment people will want to

[09:48] point it out and you might not know this

[09:50] but your retention increases as people

[09:53] use the comment section try it for

[09:54] yourself go to a short and you'll notice

[09:57] that when you leave a comment the short

[09:59] keeps playing in the background so get

[10:01] people to leave comments and you'll see

[10:03] a massive increase in your retention

[10:06] another trick related to comments and

[10:08] this one is kind of underhanded but it

[10:10] works very well here's how you do it

[10:13] once you post your short switch YouTube

[10:15] accounts so that people don't know it's

[10:17] you then go to the Post you just made

[10:20] and leave a comment saying something

[10:22] like that ending was crazy or I didn't

[10:24] expect the ending most people check the

[10:27] comments before even watching the short

[10:29] so they'll see that and wait until the

[10:31] end because you've made them curious

[10:33] about what happens the funny thing about

[10:35] this one is a lot of shorts creators use

[10:38] this without you knowing it next time

[10:40] you check the comments on a short and

[10:42] see one like that just know it might

[10:44] actually be the Creator in Disguise the

[10:47] third one is very simple but it's also

[10:49] very effective go to one of your shorts

[10:51] and find the related video section click

[10:53] it and link one of your other shorts a

[10:56] lot of people will click this link and

[10:58] since they're already in invested in

[10:59] your content they're more likely to

[11:01] watch for longer now I have a lot more

[11:04] leverage tips to share so I've linked

[11:06] them in the description for completely

[11:08] free check those out if you're

[11:09] interested hopefully you got a lot of

[11:11] value from this video subscribe if you

[11:13] did and I'll talk to you in the next one