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How to Set Up a Fundraiser | YouTube Giving

0h 04m video Published Apr 1, 2020 Transcribed Jul 20, 2026 Y YouTube Creators
Beginner 3 min read For: YouTube creators who want to set up fundraisers for US nonprofits.
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AI Summary

This video provides a step-by-step guide on setting up a YouTube Giving fundraiser, enabling creators to raise money for eligible US nonprofits. It covers the two donation methods, tips for maximizing impact, and the complete setup process in YouTube Studio.

[00:03]
YouTube Giving Overview

YouTube Giving empowers creators to support causes by fundraising for eligible US nonprofits, with 100% of donations going to the nonprofit.

[00:33]
Two Donation Methods

Fans can donate via a Donate button next to videos/live streams, or through live chat donations when the fundraiser is added to a live stream with chat enabled.

[01:01]
Tips to Amplify Reach

Share why the cause is important, create clips or dedicated live streams, collaborate with other creators via community fundraisers, and spread the word to fans.

[01:43]
Setup Steps

Log in to studio.youtube.com, go to Monetization > Giving. Choose to start a fundraiser or join a community fundraiser. Select an eligible 501(c)(3) US nonprofit.

[02:12]
Customizing Fundraiser

Customize title, subtitle, and choose an icon (nonprofit's or YouTube Giving icons). Write a description explaining why the cause is important.

[02:55]
Goal and Duration

Set a fundraiser goal and duration. These can be changed later. Then select videos to add the fundraiser to.

[03:22]
Donate Button and Chat

After setup, a Donate button appears next to selected videos. For live streams with chat, a donate option in chat also appears.

[03:48]
Managing Fundraiser

In the Giving tab, use the three-dot menu to edit goal/end date or delete the fundraiser.

YouTube Giving provides a straightforward way for creators to support nonprofits, with full donation transparency and tools to engage their audience. The platform is rolling out to US-based creators gradually.

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"Title accurately describes the tutorial; video delivers exactly what it promises."

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Tutorial Checklist

1 01:43 Log in to YouTube Studio at studio.youtube.com.
2 01:43 Click on the Monetization tab, then Giving at the top.
3 01:59 Choose to start a fundraiser or join a community fundraiser.
4 02:12 Select an eligible 501(c)(3) US nonprofit.
5 02:12 Customize fundraiser title, subtitle, and choose an icon.
6 02:39 Write a description about why the cause is important.
7 02:55 Set a fundraiser goal and duration.
8 03:07 Select videos to add the fundraiser to.
9 03:48 Manage fundraiser via three-dot menu (edit or delete).

Study Flashcards (5)

What percentage of donations goes to the nonprofit in YouTube Giving?

easy Click to reveal answer

100%

00:16

What are the two ways fans can donate through YouTube Giving?

easy Click to reveal answer

Via a Donate button next to videos/live streams, or through live chat donations.

00:33

What type of nonprofit is eligible for YouTube Giving?

medium Click to reveal answer

Eligible US 501(c)(3) nonprofits.

01:59

Where do you go in YouTube Studio to set up a fundraiser?

medium Click to reveal answer

Monetization tab, then Giving at the top of the page.

01:43

Can you change the fundraiser goal and duration after setting them?

easy Click to reveal answer

Yes, you can change them at any time.

03:07

💡 Key Takeaways

📊

100% Donation Pass-Through

Ensures trust and transparency for creators and donors.

00:16
🔧

Tips for Amplifying Reach

Practical advice to maximize fundraiser impact.

01:01
🔧

Setup Location in YouTube Studio

Clear navigation path for creators.

01:43

✂️ Creator Tools: Viral Hooks

AI-generated clip ideas for Shorts based on the transcript

100% of Donations Go to Nonprofits

45s

The claim that 100% of donations go to nonprofits is highly appealing and shareable, as it addresses a common skepticism about fundraising platforms.

▶ Play Clip

How to Start a YouTube Fundraiser

50s

Step-by-step tutorials are highly educational and actionable, making them perfect for saving and sharing with others who want to start fundraising.

▶ Play Clip

Customize Your Fundraiser for Impact

50s

Tips on customizing titles, descriptions, and icons empower creators to personalize their cause, increasing engagement and donation potential.

▶ Play Clip

[00:03] In this video, I'll show you how to set up a YouTube Giving fundraiser YouTube Giving empowers you to use your voice to support the causes you care about.

[00:16] or with live chat donations we've made it easy for creators to fundraise for eligible US nonprofits. so 100% of the money you raise goes to the eligible nonprofit.

[00:33] your fans will be able to donate to your cause in two ways. That will appear next to your video or live stream. Second, if you add your fundraiser to a live stream with chat enabled

[00:46] your viewers can also donate through the chat. here are a few quick tips to help amplify your reach and impact. Share with your fans why the cause is important to you

[01:01] Whether it's by creating a clip to add to the beginning of your videos or a live stream dedicated to the fundraiser sharing your passion for the cause can make a big impact.

[01:14] You can increase your impact and your reach by collaborating with other creators through a community fundraiser. Third, spread the word and ask your fans to donate.

[01:27] you can reach all your fans and spread awareness. Now let's dive into how to set up a YouTube Giving fundraiser. or to join another creator's community fundraiser.

[01:43] Start by logging in to your account at studio.youtube.com. Then, click on the Monetisation tab, and then Giving at the top of the page. When you choose to join a fundraiser

[01:59] you'll see a list of community fundraisers already started by other creators. you'll first select the eligible 501(c)(3) US nonprofit

[02:12] If the nonprofit you'd like to support is not listed, please let us know. you'll customise your fundraiser title and subtitle.

[02:24] If the nonprofit has an official icon, you'll see it in addition to three YouTube Giving icons that you can choose from. This image will appear alongside your fundraiser title.

[02:39] Click Continue to write a description about why the cause is important to you. that donors will receive with their confirmation. with a community fundraiser by adding collaborators.

[02:55] or by specific creators with access to YouTube Giving. You'll then see the option to set a fundraiser goal and a duration

[03:07] Remember, you can change your amount goal and duration After setting your amount goal, click Continue to go to the final step where you'll select videos to add your fundraiser to.

[03:22] you'll see the Donate button appear next to your selected videos. the option to donate through chat will also appear.

[03:36] in the Giving tab. or change the amount goal and end date at any time.

[03:48] Just click on the three-dot menu next to your fundraiser. you can click on Delete. We're excited to roll out YouTube Giving to US-based creators in the coming months.

[04:05] when you have access. please let us know. and thanks for making a positive social impact with YouTube.

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