Egyptian Projects with Ali Al-Ahmadi | Interview with Dr. Heba Allah Mohamed - Corvida Representative

[00:05] new episode of the Egyptian Projects program. Today's episode is important for all livestock and poultry farmers in Egypt, whether in Upper Egypt, the Delta, the New Valley, or Sinai, especially those who own livestock or

[00:18] New Valley, or Sinai, especially those who own livestock or poultry farms. Today, we'll be discussing one of the world's leading companies in the field of veterinary pharmaceuticals and products: Corvida. Corvida is a global company with

[00:34] Corvida. Corvida is a global company with Canadian and international expertise in producing veterinary products. Today, we'll talk about the company, its products, and what distinguishes it in the global and Egyptian markets. All of this will be covered in our interview with Dr. Heba Allah Mohamed, a representative of

[00:49] Corvida. Before we begin with questions and discuss the company, we'll present a report about Corvida. Then, we'll continue with your questions.

[01:08] In a world where trust is built and quality is manufactured, the Corvida story begins: more than 12 years of Corvida story begins: more than 12 years of experience and a presence that extends to... With over 48 countries experience and a presence that extends to... With over 48 countries worldwide and more than 200 certified veterinary products,

[01:23] worldwide and more than 200 certified veterinary products, Corvida means expertise. Corvida means trust. We offer veterinary solutions that have earned the trust of customers around the world. Canadian expertise on Egyptian soil.

[01:36] around the world. Canadian expertise on Egyptian soil. Quality starts in the lab and reaches you according to the highest research and development standards. A comprehensive range of veterinary solutions and vaccines comprehensive range of veterinary solutions and vaccines for better protection and higher productivity. Corvida, your partner

[01:52] for better protection and higher productivity. Corvida, your partner in success. Solutions that support your success. in success. Solutions that support your success. Corvida

[02:10] Corvida. Welcome, Dr. Heba. Thank you. Let's talk about the company's beginnings and its success in the

[02:22] Egyptian and global markets. We want to know more about the company's success journey. Corvida is a Canadian company specializing in the manufacturing, development, and marketing of veterinary products. Our main goal is to provide a comprehensive range of veterinary solutions that combine efficiency,

[02:39] quality, and safety. Corvida's motto from the beginning has been that quality is not just a slogan, it's a vision. Corvida, but quality is a true commitment to every veterinarian and every breeder.

[02:52] to every veterinarian and every breeder. It's certainly a long journey, and we want to know It's certainly a long journey, and we want to know how it began. For more information, what was Corvida like in Egypt, and how did it spread when it entered the Egyptian market?

[03:08] Corvida has been present in global markets for more than 12 years. We have approximately 200 products distributed in 48 countries worldwide, including veterinary medicines and vaccines, feed additives, and nutritional supplements. We

[03:26] Corvida's agents and the nature of their work. At Corvida, we believe that success is not limited to products alone, but also to choosing reliable agents who share our vision of quality and customer service. Indeed, Corvida operates through a wide network of

[03:43] operates through a wide network of trusted agents in many countries around the world, and at the forefront of these is, of course, Arcovet, the exclusive agent for Corvida in Egypt. We are very proud of our partnership with Arcovet and Dr. Amr Mahfouz because their role is not limited to

[03:59] product distribution, but they also provide us with technical support, customer follow-up, and on-site customer service. This truly ensures that the products reach customers in the best possible condition and also achieves the best results on farms. We would like to know from you what are the most prominent

[04:17] products that Corvida offers in the Egyptian market? Corvida has a range of in the Egyptian market? Corvida has a range of products that have achieved great success, the most important of which is Corvac FMD 1, which was one of the first vaccines released in the Egyptian market for protection against

[04:30] Sutton's foot-and-mouth disease. There is also Corvac FMD Polyvalent, which protects against foot- and-mouth disease in its various strains. We also have Corvac Lambi Skin Disease to protect cattle from lumpy skin disease. For the poultry sector, we have a large range of

[04:46] live and inactivated vaccines that protect against very important diseases in poultry farms, such as Gumboro influenza, Newcastle disease, and infectious bronchitis. These products were developed

[04:59] to meet market needs and combine quality, safety, and efficiency. quality, safety, and efficiency. We now have products in two categories: one for livestock (cattle, cows, and sheep) and one for We now have products in two categories: one for livestock (cattle, cows, and sheep) and one for

[05:15] poultry. Okay, we want to know that today the market has many products, of course, for veterinary products or veterinary medicines. Of course, veterinary products or veterinary medicines. Of course,

[05:31] Corvida, with its Canadian expertise and global experience, and its presence in more than 45 or 48 countries, is distinguished from others in the market. What distinguishes Corvida from other products in the Egyptian or global market? In fact, there are many factors that distinguish

[05:45] Corvida products from others in the Egyptian and global market. First, we, or every product we have, go through many stages of scientific research, development, laboratory experiments, and field research before it is Secondly, regarding manufacturing, our products are manufactured in factories that operate according to the highest

[06:02] products are manufactured in factories that operate according to the highest international standards of quality and efficiency, with very strict oversight at every stage of production. At Corvida, we don't just offer a product; we offer a complete product experience, from technical support

[06:15] and training for veterinarians and breeders to customer follow-up, even in emergencies. We don't abandon the customer; we stay with them until we feel we've done our part until we feel we've done our part and achieved sufficient customer satisfaction.

[06:30] Regarding Corvida, is there a point—and this point is important—do you focus more on research, important—do you focus more on research, trials, or what distinguishes you more,

[06:42] or both? There's a lot of research and many trials. mentioned, it goes through many stages of research, scientific development, and research to arrive at the best formula and the best

[06:57] product form as a concept. After the product is implemented and produced, we begin conducting numerous laboratory tests. Even after the product hits the market, we continue to conduct these tests. There is ongoing product hits the market, we continue to conduct these tests. There is ongoing research in the field and on farms to ensure the

[07:10] product's safety, quality, and efficacy. One course, the manufacturing location. We'd like to know

[07:23] where Corvidio products are manufactured. Corvidio's products are manufactured in Corvidio factories in several countries around the world, such as Canada, Turkey, Peru, and Ecuador. Regarding manufacturing in Egypt, from the moment we entered the Egyptian market, we focused on a very

[07:39] entered the Egyptian market, we focused on a very important point: the government's initiative to localize vaccine manufacturing in Egypt, under the guidance of His Excellency the Minister of Health, Professor Dr. Khaled Abdel Ghaffar, and His Excellency the Minister of Agriculture, Professor Dr. Alaa Farouk.

[07:52] Corvidio adopted this approach and began establishing strategic partnerships and collaborations with leading institutions in the Egyptian vaccine industry. This allowed and scientific expertise of these entities while maintaining

[08:09] first collaboration was with the Veterinary Serum and Vaccine Research Institute. I would like to express my sincere continuous support of the Corvida team. Our

[08:25] second partnership, which we are very proud of, is with the Egyptian Company for Veterinary Medicines and Vaccines, a subsidiary of Vacsera, under the leadership of Professor Dr. Sherif El-Feel, Managing Director of Vacsera, and Professor Dr. Mahmoud Abbas, Managing Director of the

[08:41] Egyptian Veterinary Company. God willing, the Corvida line, produced by Corvida line, produced by Corvida in collaboration with Vacsera, will be launched very soon. I also want to thank the esteemed professors for their support,

[08:55] esteemed professors for their support, wise management, and ongoing cooperation. Of wise management, and ongoing cooperation. Of course, all my appreciation goes to everyone who contributed and course, all my appreciation goes to everyone who contributed and participated, whether from the government or the team working

[09:07] with you. All my respect, appreciation, and thanks to you because you have essentially transferred global expertise, specifically Canadian expertise. And there in Canada, in my discussions with you, you were talking about... What are the

[09:19] Canadian experiences in caring for animals? Caring for birds is a very big concern, and I thank you for transferring this experience to the Egyptian market. transferring this experience to the Egyptian market. We want to talk about the products. Today we have Upper Egypt, we have

[09:35] governorates in Upper Egypt, we have governorates in the Delta. Of course, we have many people who are interested in raising livestock, whether on a personal level, on farms, or in

[09:47] personal level, on farms, or in animal or poultry production. Are Corbida products available throughout the Republic, or how does the matter work? Thanks to God, and thanks to Arcovet, the exclusive agent, we have been able to cover most of

[10:03] exclusive agent, we have been able to cover most of Egypt's governorates and have a very strong distribution network. We have an ongoing plan to expand our coverage and, God willing, reach all governorates. Our goal is to deliver Corvida products to every veterinarian and every breeder throughout the country. Of

[10:19] every breeder throughout the country. Of course, behind all of this is a large team: a research team, an application team, a distribution team, and a manufacturing team. This

[10:32] large group works tirelessly to ensure the product is of the highest quality and efficiency. highest quality and efficiency. Since you represent the company, we want to talk about the team. What does that mean? Tell us about what happens behind the scenes.

[10:46] At Corvida, we believe that behind the success of any large entity or company is its team. Thankfully, Corvida has a very large team of veterinarians specializing in all fields, such as technical support, research and development, sales, customer service, and

[11:03] supply chains. They all work with dedication and effort and contribute a great deal. They are very dedicated to the company and have great loyalty to it. I want to thank them very much and salute them. I tell them that they are the

[11:15] real secret behind the success of Corvida. All my respect to them, of course, and to their great team. I will repeat my thanks again. The fact that someone in Egypt has brought global expertise to Egyptian soil, or

[11:30] brought global expertise to Egyptian soil, or the idea that you are striving, after a long journey, to bring all this expertise back to Egypt, is in itself worthy of all this expertise back to Egypt, is in itself worthy of thanks and appreciation. Of course, this is for you and your team.

[11:43] Also, I would like to send a message of thanks to the Egyptian government for helping you and opening the door for you to localize the manufacturing of Corvida in Egyptian factories or in Egypt.

[11:56] Corvida in Egyptian factories or in Egypt. We would also like to talk about the point of veterinarians because they are the ones who diagnose and prescribe. diagnose and prescribe.

[12:13] veterinary medicines or veterinary products in general is not just a purchasing decision. It is a very important decision that directly affects the health of the herd. Production and economic returns are important, which is why I always advise them to

[12:25] economic returns are important, which is why I always advise them to carefully choose veterinary products. These products should be reliable, based on scientific research and laboratory testing. At the same time, they should always adhere to appropriate vaccination programs and biosecurity measures to maintain the

[12:40] health of livestock in Egypt. Protecting our livestock starts with choosing trustworthy products. Of course, all the work done by Corvida and the team—did

[12:57] you find that there was trust from the customers who actually purchased your product? What was the level of customer trust and feedback? Thank God, we've started to build a very strong relationship with our customers. There's nothing separating us from them; we deal with them

[13:13] separating us from them; we deal with them directly. We have a customer service team available directly. We have a customer service team available daily. We follow up with them from the moment they receive the product and start using it on the farm or in the field. We monitor and review

[13:27] field. We monitor and review customer feedback, their opinion on the product, and any reactions. We're following up on this, and we have technical support doctors who also come down to take samples in case of emergencies. We follow up with clients, and all of this,

[13:42] thank God, has led us to a very high level of trust and satisfaction from our clients. I feel that clients. I feel that our relationship with our clients is based on a very high level of trust. So, thank God, this is something we want to reassure clients who will be

[13:57] dealing with you in the supply chains and products. If today, if we receive an order from you nationwide, can you provide any quantity of products Thank God, we can provide any possible quantity, and our manufacturing is running continuously and without interruption. We do

[14:14] n't have any problems with manufacturing or product availability; everything is available. Now, we have a manufacturing or product availability; everything is available. Now, we have a question: what is the future of Corvida in Egypt, or its future in general? What is your opinion, given that you are a representative

[14:32] direction of the company? We are very optimistic. Regarding Corvida's future in Egypt, We are very optimistic. Regarding Corvida's future in Egypt, thank God, we have an ongoing plan, as I mentioned, for geographical expansion and growth. In addition, we plan to

[14:46] In addition, we plan to launch more veterinary products that, as I said, combine efficiency, quality, and safety, depending on market needs. Our primary goal is to meet market demands,

[14:59] both in Egypt and globally. We also have plans to enhance the training of veterinarians and technical support teams. This is a crucial point:

[15:12] we are committed to building successful and strategic partnerships with leading institutions in the veterinary pharmaceutical and vaccine manufacturing sector in Egypt and worldwide. This ensures

[15:26] Corvida remains one of the leading companies in animal health, both in the Egyptian and global markets. If you own a farm or would like to establish a

[15:38] protocol with you, your current headquarters is in Alexandria. Our scientific office is also located in Alexandria, which serves as our Middle East headquarters. Our main company headquarters is in Canada. There's also a branch in Istanbul, so

[15:52] Canada. There's also a branch in Istanbul, so also have a significant presence in Cairo, which is great. We hope

[16:04] Thank you very much. And what about the Gulf market? Do you have a presence in the Gulf region? Yes, thank God, we cover most of the Yes, thank God, we cover most of the Gulf countries, such as Saudi Arabia, the UAE, Oman, and Iraq. Our

[16:18] presence in the Gulf is substantial, thank God, and our products have achieved tremendous success. That's great, thank God. We wish you continued success. Thank you. We are very happy to have Corpeda Company with

[16:32] us today on the Egyptian Projects program. All the best to you and your team. at the end of the episode, I'd like to thank you very much, Dr. Hebham Allah Mohamed, representative of Corpeda Company. Thank you very much for being with us today. You honored us and brightened our day. Thank you so much for

[16:47] the invitation, and I'm very happy to have been with you today. Thank you again, a thousand thanks. dear viewers, and with that, we've reached the end of today's episode of Egyptian Projects. We'll conclude with a report on the Corpeda Company, and we hope to see you in future episodes

[17:04] and we hope to see you in future episodes of Egyptian Projects.