One Digital Product Can Change Your Life! (Step-by-Step Roadmap)

[00:03] is the real game of digital products. Imagine you have created a course or a template or an e-book. You worked hard on it just once. You wrote its content well. It was packaged well and a price was set for it. Now

[00:16] you sell the same thing to 10 people, you sell it to 100 people and you sell it to a thousand people. not require delivery and its support is also minimal. But you definitely earn money on every sale of that product once made.

[00:28] today I am going to tell you a business plan related to this which is called digital products. In fact, when you played this video, you might have seen the ad of some core seller, template I am going to tell you step by step in this video. But

[00:43] before that let us understand what a digital product is? What are its types ? First of all, you should understand the concept that digital product means any thing that can be delivered online without any physical shipping. You don't have to do any type of packaging

[00:55] , any type of inventory. Directly when the customer buys, many different types in this, in If you have any skill like video editing, marketing, cooking,

[01:09] finance, fitness, whatever skill you know, you can convert its structured videos into a package and that will create your course. After that comes the second type Templates and Digital Downloads in which you can sell anything like Notion Templates, Canva

[01:22] Templates, Excel Sheets, Reuse, Formats, Presentation Desks etc. After that comes the third type, e-books and guides. If you have deep knowledge on any topic then write it down. Make a PDF of it.

[01:35] Put a price on it and start selling instantly. And the fourth type is software and tools. If you can code or get it created by a developer, you can also create your own SaaS product i.e. Software as a Service product. Or if you

[01:47] want, you can create a plugin for Google Chrome or even create an app. membership and paid community. For example, suppose you can create a community of video editors here. Where all the video editors are there

[02:00] and if you get any client work then you share it in that community and then comes the sixth type of digital products which is coaching and consulting. Where Generally, all the people who are into fitness are doing this thing right now. That

[02:14] is, the all in all funda is that if you have any type of knowledge, skill or any solution which can solve people's problems, then you can create a digital product out of it. Now the biggest question is how to make it? And

[02:29] what to make? How to make it? How detailed should it be? What should the platform be like framework. If you follow this framework, your digital product will be ready by the end of this video If you follow this framework, your digital product will be ready by the end of this video

[02:44] Now let's start from the beginning. First let us understand how to create a digital product. So here comes step number one, pick any problem. Look, you have to get into this mindset that people do n't buy products. People actually

[02:56] buy solutions. So first of all think about what your audience or the age group you are targeting might be struggling with. For example, could be their problem or they do not know how to make a resume or

[03:10] problem. Or someone may have a problem that their here your job is to pick any specific problem that you can solve. After that comes our step number two which is package the solution.

[03:24] Now this solution of yours, you will have to give it in a specific format. If your solution requires step-by-step instruction, you'll need to create a course. Now after that, if you want to understand your solution only once and use it again and again, then

[03:36] make a template or tool for it. Or if your solution can be taught through reading, create an e-book guide. Remember, you have to choose the format that matches the problem. After that comes our step number three, keep the outcome crystal clear.

[03:49] Now here a lot of people make mistakes. For example, suppose they are selling a course which says get six pack abs within six months. Great planning. Now what happens here is that people generally tell the features of the products that

[04:02] you will get 10 videos, five templates, two bonuses in it. customer does not care about the features. The customer just wants the outcome that what will happen in my life after doing this course ? So your main point was

[04:17] that get six pack abs in six months is an outcome for the customer. Clear is a crystal clear outcome. Similarly, you need to after doing this course you will be able to find your first freelance client. Or

[04:32] by using this template you can create your own professional resume in just 1 hour. The clearer your outcome is, the more easily you will be able to sell this product. After that comes step number four, use simple tools. Too many people

[04:45] create your own course, then record it with your phone. explain your points with a simple PPT. And if you want to create a template then use free tools like Canva, Notion, Google Sheets. Look, many times we get

[05:00] caught up in the pomp and show and pomp and show that I will buy a good camera, I will buy good lights. Only then will you an example. Ankur Wari, one of India's biggest course sellers, shoots this with his phone camera and explains it in a simple Google Sheet.

[05:14] before and if you see the format, it is a very simple format. He does not use any high end system. People often get caught up in this thing that they often get caught up in this thing that they

[05:27] you will never be able to complete your course or n't fix this thing in your mind that the work of the first version is not going to be perfect. His job is just to exist. All you need to do is get into the habit of creating a course.

[05:41] Later, as you get feedback from users, you can improve it. Now after this comes the fifth step and the second step is to decide which is the price. people I have talked to have had the same problem that they either set the price too

[05:55] low or set it too high. There is a very simple formula for setting your price. Look at the value of your product, look at the market [music] and set a price that feels right to you and justifies it to a buyer.

[06:07] You can use anything from ₹299 to ₹29,000. But this price depends on the depth of your product and its outcome. Don't look at this thing like this that if you are asking ₹300 from someone, are you giving the value of ₹3000 in his life

[06:22] ? If the answer is yes, then move ahead with that pricing. And I just want to give a small suggestion to all the beginners who are watching this video that they should start between Rs 499 to Rs 299. As you gain traction, as these sales

[06:35] increase the price. Now once your product is ready, another question will come to your mind that where to sell it? Look, making the product is a very easy part but the real game starts when it has to be sold. What do people generally do?

[06:48] Make their product. Let's prepare its link. I set a price for it and and tell you to go and purchase it from here, link in bio. The DMs from my own friends. A half sale also comes but

[07:03] after that nothing continues further. You think that maybe if I post a story every day, if I post every day, then I will get traction. But this is not going to do anything. After that, only frustration will come and this frustration comes to almost every person who wants to sell digitally online

[07:16] because people genuinely have very valuable products and if seen, marketing it is also not that easy because you have to create content, you have to make reels, you have to be present everywhere in shots, crossers, threads. In

[07:29] audience has to be built which takes months and suppose you think of running an ad by bypassing all these things, then brother, for an ad, money is required in the pocket i.e. budget, moreover just having money and budget does not do anything, skills are also required,

[07:43] testing has to be done, further setup has to be done and it is you are doing the product, you are doing the marketing, you are doing the sales and you are doing the support as well and at this stage either the creators get tired or they

[07:56] so slow that the But this is where the real game begins – the distribution of this word. Your product is n't just 20% off the game. The remaining 80% is its distribution. And

[08:10] you will have to understand this simple line that do not sell the deficiency yourself. Call people and get them to sell. And this is what is called an affiliate model. Let me explain this affiliate model part to you in a simple way. Imagine you have opened a tea shop.

[08:24] Now [music] you want to sell tea so you have two options. Option number one, you yourself stand outside and shout, take tea, take tea. My tea is the best. You will get tired sitting there, your throat will get sore and how many people will you be

[08:37] able to reach? Limited number of people. But that's where our option number two comes in, which is an affiliate model. You tell 10 people that brother, get tea for anyone from my shop. And 20% of whatever is sold is yours. What will happen now? 10 people will promote in your place.

[08:52] They have their own network. They have their own friends. They have a reach of their own. All you have to do is make tea while sitting in the shop and sales will keep coming automatically. This is called an affiliate model where you

[09:05] ask other people to promote it in return for which they get a commission. Now try applying this simple process to digital products. Suppose you created a course for ₹29. [Music] Now you've

[09:17] asked 50 affiliates to promote this course and you'll get ₹900 for each sale. , making reels [music]. I am sending DMs to everyone and telling them that in the market, try it. They may also be sharing the product in their own WhatsApp groups. So right now

[09:31] [music] people. Now, whatever sales these 50 people bring for you, only after that you have to give them affiliate payment. First of all, you do not have to pay any cost to them. What happens in AIDS in general cases

[09:44] ? You have to deposit money first. Then you just have to keep hoping that the In affiliate, sale comes first. Then you have to pay its commission. If no sales come in, you pay zero commission. That's why this affiliate model is

[09:58] you do not need to become a marketing expert. The second thing is you have an And the third thing is that you can focus only on the quality of the product. Because the distribution part, which is the most major part, is being handled by someone else.

[10:12] Your sales will keep increasing but your only job will be to make the best of the this question might be coming to your mind that brother, where will I get these affiliates from? How will its system be set up? Who will track who sold how much? How will you manage its payout

[10:25] ? Now when I launched my e-book , the idea came to my mind that why don't I sell it through affiliates ? And at that time, the same I did what everyone does. I went on the internet. I

[10:38] tried a lot of different platforms. But I was not satisfied with any platform. Some were charging too much while some platforms were not providing that many features. platform called Celio IQ. Now Celio AQ is basically a smart

[10:51] affiliate platform specifically list it on Amazon. After that these affiliates promote your product. The commission earned on its sale automatically goes to the affiliates and the

[11:07] remaining amount goes to you. This means you don't need to keep track of anything. Now keep everything else aside. Let me just explain to you some of the features of SellU IQ which are actually

[11:22] instant marketplace exposure. Whenever you list your product on SellUIQ, you list your product on SellUIQ, looking for affiliates to promote your product.

[11:34] [Music] Affiliates see your product for themselves. If we like it, we promote it too. That means your job is just to create the product and list it on Sell Yo IQ. , whatever network is going to be required , it's already there.

[11:47] After that comes the second feature AI powered affiliate matching. This is a big [music] IQ doesn't randomly send affiliates to your product. Their smart matching system matches affiliates using performance and traffic quality data.

[12:00] Meaning, if your product is in the finance niche, then it will product is in the finance niche, then it will significantly increase your conversion rate. After that comes the third feature, Trust

[12:13] Score System. [Music] In a way, you can understand it as a fraud prevention system. score. Based on disputes, refunds, behaviors. Now if any affiliate or buyer is a little shady or is flagged then the system automatically

[12:27] affiliates with low quality traffic get restricted. With this small feature, your refund headache will also be reduced. Because whenever a repeatedly asking for a refund, the system will flag him and remove him from the platform.

[12:41] Then the fourth feature is Seven [Music] Day Fast Payouts. This feature because many music platforms offer monthly or bi-monthly plans. That means you get the money after 30 or 15 days. But Cellu IQ processes payments every seven days. This

[12:55] means that sales from Monday to Sunday are processed on Tuesday Now what happens is that after the money comes into the account immediately, your affiliates also remain motivated and you also remain motivated. So your whole cell

[13:07] faster. After that the fifth feature is multi currency wallet. In Cell IQ you get support for both IAR and USG. In India, you accepting international payments, there

[13:20] for a global audience, then both your markets are covered with just one dashboard. Then comes the sixth feature, Done For You Funnels and Promo Assets. indirectly benefits you as a [music] type. Look, whenever you

[13:35] list any product for sale, you can also upload promotional material along with it. [music] swipe files, email templates, landing page copy, anything. And the affiliates who are going to sell your product get a ready asset.

[13:48] They don't have to make much. They can start promoting straight away. After that the seventh feature is Conversion Insights. Celio AQ's AI engine also analyzes patterns. See which traffic source is converting best,

[14:00] how should pricing be adjusted [music]? You get actual actionable insights for all this data. You get actual actionable insights for all this data. protection. So basically what are you doing as a seller on SellUIQ? Just

[14:14] setting up commissions. After that you are uploading your assets. All the rest of the work like affiliate matching, tracking, payouts, fraud protection, etc. tracking, payouts, fraud protection, etc.

[14:27] Product quality and relationship with affiliates. Now let me show you exactly relationship with affiliates. Now let me show you exactly you click on the Cellu IQ link in the description [Music],

[14:40] click on Get Started for Free here. After that you just have to click on Sign Up below here. Now here you will be asked some basic details. Like what is my name? I will add the name here. I will add my email address.

[14:53] After that my phone number and then you have to set a password for that. click on it and sign up. After that an OTP will come on your email ID which you just have to enter here. Ok? After that click on Verify OTP.

[15:08] And then you will come here. Now don't be too scared after seeing this dashboard. Listing products here is very simple. All you have to do here is click on My Products on the left side and then click on [Music] and then

[15:20] After that you have to name the product. Like I give [music] 100K Hustle which is the name of my e-book. After that I select the category. This is

[15:32] select all the categories. It is not available for this. So I'll go ahead and select the type of content there which is an e-book. So I entered the e-book here. And here I wrote Instagram and after that on the right side you will get the keyword

[15:45] where you have to write what the book is related to or you have to write what your content is related to, like my book is Instagram Hack and after that you have to write a small description in the description box below

[16:00] a small description in the description box below can directly use Chart GPT. Don't think too much. You just tell your product write you a clear description. Or in fact, if you have created an e-book,

[16:14] and tell it [Music] to create also create it immediately. After that, an important thing comes below which is the license type. If you select personal use,

[16:27] you will not be able to run affiliate programs with it. If you want to run an affiliate program, you will have to If you want to run an affiliate program, you will have to can select what is paid subscription based [music] I am selecting paid here,

[16:40] after that setting the currency is a very important thing because once you set your currency then you will not be able to change it, so clearly check it beforehand whether you want to sell in IAR or US Dollar,

[16:53] I added it here, after that suppose the regular price of my book is ₹499, I entered that and let's say the price of the current sale is ₹299, after that the option of price includes taxes comes below. Where you have to

[17:10] mention whether you want to pay the price including tax or excluding tax. If you are paying tax inclusively, I always say that you should pay tax inclusively because [Music] what happens with this is that the buyer does not get shocked after reaching the end page

[17:22] that brother, ₹30-40 ₹50, whatever the price is according to your tax, it suggest to pay including tax. No one, that [music] 18% 15% whatever your tax bracket is, do a little bear tax. There is no problem with that. But

[17:37] because of this small move your conversion will increase a lot. After that, if you want to limit sales, you can do so. I don't want to do anything. So I've put zero limit [music] here. And then comes your refund period. Set a refund period.

[17:49] I would say that you can keep the refund period around 15 to 20 days so that if a person wants to test out your template or product, he can do so. If you keep this refund period very short then this can also reduce your conversion rate.

[18:03] So make sure you keep a decent amount of refund period or refund date. Then coming down to the delivery setting. Now here you have to give the access URL. That is, the URL where your product is located. Now I have uploaded my e-book on Drive.

[18:18] here. So here I have put the link of my drive. If you want, you can also select the file from here if you want to upload it. From here I also selected my file. Now if you have set any password on your drive link

[18:33] then you will have to enter it here in admin access. Because Cellu IQ also checks your product once to verify whether it is a legitimate product or not. So if you have any password set then make sure you

[18:45] add it here otherwise your product will not be approved. Then after that you have to give a support email. For example, I will give my own email ID for support email. So I added this. If you want to enter the support URL, you can do so

[18:57] if you have a website. Otherwise, support email also works. Then after coming down you get an option of email and webinar integration. It's not useful right now because we're selling e-books. If you are doing a one-on-one consultation

[19:09] or addressing a large group of people, then this [music] will be a very important thing for you at that time. You last comes legal and additional information. This is the most important part. Now here

[19:23] type that you yourself are its creator. You have created that e-book yourself or you have got it made from somewhere and you have the rights to it. So I am the creator here myself, so I will write creator or owner here. Then

[19:37] comes the AI ​​disclosure, [music] was any type of AI used in the creation of this book any type of AI used in the creation of your product, so I'll say no here. Then come our terms and conditions. To generate the Terms and Conditions now,

[19:51] you can quickly go to Chat [Music] GPT and get these Terms and Conditions generated. So add things, then I have added here that this product is a digital copy. So don't expect a physical copy. [Music] So you

[20:06] can add something like that here. After that, if you want to add any terms and conditions for personal use that you cannot sell this e-book back to anyone else in future, then you can add that also here. After that, if you have any intellectual property rights

[20:19] then you can add them here also. And last comes the custom refund policies and terms and conditions. So I had already mentioned above that I accept the 15 days refund policy. So you can repeat that back here if you want,

[20:32] otherwise there's no need for that [music]. After that you just have to click on this checklist and then click on Create Product. Okay, there was one thing left for me to add which was the image of the product. They add it quickly. I make the status of the end product

[20:44] available by clicking here. Then you get two [MUSIC] need customer's phone number, customer's address. If you require those things then If not, don't click [music].

[21:02] Ok? So this is my product created. So you have listed your product. After that go to My Affiliates. apply to become your affiliate. You

[21:16] can approve them from here. After that, in the Customers tab on the left side, you will also get the data of all the people who have bought your book. By doing this you can also list down multiple products here. Along with that,

[21:28] here you have two ways to sell your product. Now you can either generate a link to this product and give it to the affiliates yourself [music] or once your product is approved, it will appear here like this.

[21:40] For example, I will click on view details of this product of Purvesh's Six [Music] Figure Internet Empire. Figure Internet Empire. I will click on Promote This Offer here. And after that I will get a

[21:52] link there as an affiliate I can copy that offer and sell it to other people. Now you have to generate an offer for affiliates. So you will click on the offer tab on the left side and then click on add a new offer.

[22:04] Then I'll say generate an offer [music] Eqstry. In this way I made another offer. If you want to select any image then select that image. Here I give it another

[22:18] was a thumbnail of my video, okay, this is a big enough thumbnail, big enough thumbnail, if you like, I will put my old image of 100 bucks hustle [music] here. Ok? I

[22:32] put this here. Now after that you have to write in detail what your offer is going to be. I have pasted my offer here. And then here in the Pay category, I selected Affiliate [Music] Marketing. I put Instagram growth back in keywords.

[22:47] I put Instagram growth back in keywords. here [music]. Here is the URL of my sales page

[23:03] Made the available status available. You can select the start time and end time here. And time I selected this much. Now I have continued to step two. Ok. Start Date Is [Music] This.

[23:17] After that I clicked on continue and then I came to this page. There's no [music] thing you need to check here. Affiliate programming setup is disabled. I will enable it now. Like I just created

[23:29] all the information I added here [music]. And created offer page and setup done. This is one of my affiliate offers that has just been generated. Which is known as e-bookst [music] by. Now I have not added any product here.

[23:41] and add a product. I have added my 100 bucks product here. If you want to create an upsell page, you can create that too. And in this affiliate program [music] commission rate percentage, you can decide from here

[23:53] how much percentage you have to give [music]. I am starting new here so I am giving 50% commission and I clicked on save here. So this product of mine has been made here now. [MUSIC] Okay? Now I can copy its direct promotional

[24:07] link directly from here. Now I can send this copied link either to my network [Sangeet] or to any of my friends and tell them that brother, you will get 50% of this, if you get it sold to someone or your

[24:21] offer will be available to you in the entire section of Cellio IQ called Top Offers [Sangeet] or you will also get your offer in the marketplace of Cellio IQ, so see how simple it is to create it, you just have to do it like this and make

[24:34] each product live here and you can generate a lot of income through affiliates [Sangeet]. So it is that simple to create it and remember one thing that in the first week you may get two sales or it may even be zero. But

[24:47] if you trust the system and keep supporting affiliates and keep improving your product gradually, then results will definitely come. The affiliate model basically works on compounding. That means it starts slow but when the momentum

[25:00] is created then sales come consistently. So now the decision is yours here. If your If your product is ready then in the description below. Sign up today and launch your affiliate

[25:13] program because thinking does n't make money. Actually, money is made by doing something. Now keep your emotions aside and come straight to maths. Because now we are going to set a target for ourselves which is ₹1 lakh. Now what should be your sales to make ₹1 lakh

[25:25] ? Should the price be set? How much commission will I have to pay ? Let us discuss all these things step by step. Now this has a very simple formula. Sales * Product Price minus Commission Equals Your

[25:37] Earnings. Meaning, if your product is worth ₹29 and you are giving ₹900 commission to the affiliate, and you are giving ₹900 commission to the affiliate, then you save ₹2099 on every sale. Now if you want to make ₹1 lakh from this, then how many sales will you have to make? So ₹1 lakh by

[25:51] 2099 equals approximately around 48 cells. Saw only 48 sales and that too in the entire month. This means that you have to make roughly one and a half sales a day. Now you people will think that brother, 48 cells is not a small amount. Where will this come from? Now suppose you have 20 affiliates and each affiliate

[26:05] brings only two to three sales in a month, still you will easily cross ₹1 lakh. This is a much more realistic outcome. There are only 20 people and you are asking them for two to three look at another different scenario so that you can learn to calculate it according to your product. The

[26:20] first scenario is of a low ticket product, whose price we set at ₹499. Now suppose you pay a commission of ₹150, then your margin left is pay a commission of ₹150, then your margin left is ₹349. Now to make ₹1 lakh from ₹349,

[26:33] you will need almost 287 sales. Now I don't high volume. And if you are just starting out, it will be

[26:46] Now after this comes our scenario number two which is a mid ticket product. Now you can set its price from ₹19 to ₹399. Now suppose for this example I set its price as ₹299, out of which I give a commission of ₹700, then your margin

[27:00] becomes ₹299. Now to make ₹1 lakh from this, you will need 44 sales. 44 sales is very easily achievable with 15 to 20 active affiliates. And this could be the sweet spot for many of you creators.

[27:14] And then comes our last scenario which is a high ticket product. That means its So suppose the price of your product is ₹10,000 out of which you are giving ₹2500 commission. So here your margin will be ₹7,500 and to make ₹1 lakh from this ₹7,500,

[27:30] you will need 14 sales. Now you might be thinking that only 14 cells are needed. I will show you by doing it like this. But brother, remember one thing, if you are playing in high ticket then it is not so easy to get sales here. Because the buyer needs trust. The

[27:43] buyer needs proof. Sometimes the buyer also needs a call. And these promote only those places where there is maximum conversion. That means a product which gets get maximum commission. And in this also, if your product is not strong then you will have to

[27:57] struggle a lot in high ticket. So I will not recommend this option to anyone expert. Now after that let us look at the commission structure to see how much it should be. In these digital products, you can generally give commission up to 20 to 50%.

[28:10] And if your product is new then you will have to get traction for it first. You have to basically show the affiliates the carrot. So that is why you can keep a little higher commission like 40 to 50% so that affiliates remain more interested in this product and

[28:23] in the market or its sales start coming, then you can bring it at a lower price like 25 to 30%. Remember that the more commission you give, the more interested the affiliates will be in your product. But the more commission you pay, the

[28:38] a balance. And understand one more thing here that in affiliate marketing, quality affiliates matter more rather than quantity. 10 affiliates who are seriously promoting your product with full dedication are

[28:52] always better than 100s of affiliates who are just sitting there with the link of your product. Communicate with them. [Music] Support them by giving them your assets and providing them with any help they need in their performance. So that was it for

[29:06] want to tell you one simple thing that you already have the knowledge of [music]. You have the skill. You have a proven experience. But it is just locked inside your mind right now. Unless you organize it well. You wo

[29:22] it available to the people, that knowledge and skill are of no use to I have explained how to make the product. I have

[29:35] means your system, your platform, your maths, everything is clear. Now I just want to ask you one question: when will you start? Now I know that many of you have replied that I will do it tomorrow or let me

[29:49] brother. If not after that, I will take some time and learn it and then do it. These excuses that you are making for me will not do much for me but they can change a lot for you. While giving excuses, one month, two months, six months or even a

[30:02] year will pass and you will remain at the same place. Whereas on the other hand, someone less smart than you will launch his product and start generating money from it through affiliate. The only difference was that he started and you just kept thinking. So don't

[30:16] think too much. Quickly go to the description, open Celio IQ and create your first account. Its signup is absolutely free and will take you just 2 minutes. After that quickly add your product. List courses, templates, e-books, coaching [music] anything

[30:29] and set up a commission. Remember, all you have to do is list your product. The platform will handle everything else for you. And if you want to understand Celio IQ even better and in more detail. If you want to understand its details then definitely check out the

[30:42] channel of Purvesh Mahajan of Blue Cap Marketer A. He is a very good friend of mine who is almost regularly making a lot of videos on Sell U IQ. in the description below. So go there and check it once. I will

[30:55] with another such interesting video. Till then keep hazing, keep learning and as always keep inspiring. [music]

[31:08] [music] behind my bag