Performance Marketing Analytics — Full Breakdown & Transcript

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[03:35] CPC, ROS and Impressions? please mention Your answers in the comment section below. You have to take that data as a learning. End Then you have to optimize your campaign. When I say optimize, the word optimize Would mean that you are making it better. Ok?

[03:51] And to make that better you should have some data. You should know how to read that data and that is You should know how to read that data and that is All We Do in Web Analytics. Ok? Now, What this would help you achieve is obviously You will be able to achieve whatever

[04:07] Your Campaign Goals Are Because You Are Getting That's inside. Ok? Ah and you will take a lot of Data Driven Decisions. Ok? So, digital Marketing, You Can't Assume That Things Wood work. I think I've said this in the inn The Past as Well. You have to do a lot of

[04:21] Hypothesis. You have too many ABs Testing, right? So, when you when you Use all this analytical thinking and you see the numbers, You make your decision after seeing those numbers, Right? Here we call this as a data driven Decision. You're just not randomly saying that

[04:36] ok 18 to 25 performs well or something on Doze line. Right? And obviously, once you Make Any Data Driven Decision, It Will Have a Clear Impact on Your Performance as Well, Overall digital performance. So, that's what We mean by web analytics. Ok? Now,

[04:51] Ammah, What Exactly We Do in Web Analytics Is a basically you you work on different Dashboards are made from wood. Okay, and what a Different elements are involved when you are Creating Anyone So Now When I Say

[05:06] Creating an account in Web Analytics This Is for any platform that you are Working on. Ok? Like obviously I will show You practically as well. But the process starts in a way that you know you would Set up some filters, you will set up some

[05:22] Set up some filters, you will set up some Views. Ok? then you will do some basic a Reporting. You will read some basic of your Reports. Right? you will try to also Set Up Your Dashboard Where You Will Do Some When I say dashboard you can create a lot

[05:35] A lot of customized dashboards. Ok? So All This Google Analytics, Adobe To create your own customized dashboard. Ok? When I See Customized Dashboard Mean Ah See when you do data analysis guys ah it

[05:50] It gets very confusing at times. So What People Do People Create Different dashboards are okay for Different requirements. They Don't Just Like go to the tool and they figure things out. Obviously at the start you will figure out to

[06:02] Understand what is a data that you should see What are the data that you don't want to see? The Data That You Want to Check You Can Create A Custom Dashboard for That Is What I Am Trying to say. Ok? And you can do some Basic Fundamental Analysis. You can set up

[06:15] Your goals are well. goals as in on Analytical Tools You Can Let Say You Want To Track How Many Leads You Are Getting on Your Website. so that is like you setting up a Round. Ok? So You Can Do That With the Help of the analytical tool. And obviously overall

[06:30] You are tracking the performance and Recommending some changes. Ok? so there is Obviously when we will go through the tool in And out you will get a better understanding. And out you will get a better understanding. Now ah this is like we got called as buying

[06:45] Funnel. I think I have already toasted you in the Paid Campaign Thing in Case You Might Have Forgotten We Can Revive This Again. Dad Buying Funnels as I Said It's a Basic The Concept Where We Try to Understand the ah consumers interaction ah before they make

[07:01] Any purchases. Right? So, and there are three Different stages, okay, we call this a Acquisition, Behavior and Conversion Stage, Ok? And at each stage your customer would show Different levels of engagement. Ok? with with With your brand, with your product, or with

[07:17] Your company. Ok? So, there three stay Stages, Acquisition, Behavior and Conversion. Ok? again it's it's in the Same way that ah you know, let's say even if if

[07:29] Same way that ah you know, let's say even if if Once you acquire a customer, okay? Ah How They Brand? Are you able to retain that? Consumer? Okay, once you retain them, when I Acquisition from. OK, let's make it in A very easy way. Let's See What You Want to Buy

[07:44] A flat. Ok. Ah, you are thinking of buying a flat in the near future. By your area. You are going on Google. You Are making some you know search queries. So, you will go on the website and you will give your Details. So If You Come Across Any

[07:59] Advertisement. Or let's even say come on The Website to Social Media. The First Thing is obviously in such kind of businesses, you Can't directly get converted. so when i Acquisition from, you will go on the website. You Will give your details. OK, once you give the

[08:12] There will be lots of teams who will follow up With you. So, what is your behavior? Pattern? Like what went wrong if you are not able to convert and lastly when We say conversion like, you have and buying That flat. Ok? So This Is Like Again You

[08:27] Can understand such kind of patterns as Well with the help of analytical tools. Ok? Now Am Ideally These web analytics guys, ah I think with Respect to the Benefits of the Web

[08:41] Respect to the Benefits of the Web analytics I have already mentioned Down further. First Thing Whatever Audience Targeting That we do in our paid campaign okay so you Might have seen when we're doing all the dos

[08:55] Meta pay ah we were setting up sub campaign on Meta We Did Some Campaign Set Up on Google If You Remember and I Was Adding Some Targeting if you would have observed me How Again This Analytical Tool Gives You the The performance of your overall website and its

[09:11] It tells you that overall okay I don't Just Saying People Coming to the Website Too Trade Campaign I'm Saying Irrespective From wherever people come to your site. It Gives you the performance of the overall website Weather the User Is Coming From Social Media

[09:25] and search engines or some influencers or some Affiliate. Ok? Tells you that what kind Of audiences are landing on your website. From which source they are coming. what is Their interest, what is their gender? What is there age group, right? So, these

[09:38] Analytical Tool It Benefits It Will Help You guys to get a better audience targeting. Ok? So, whenever we do any audience Targeting We Usually Go and Check a Analytical tools like AOB Analytic and Google Analytics to get this inside. Ok

[09:52] Google Analytics to get this inside. Ok That's who we should target. again for the E-commerce brands can understand the Customers' shopping habits. OK, and I will Show You How We Can Understand This. I will Show you problem after some time. that

[10:06] How exactly one can see this ah habit. Basically analytical tools also reveal that am You know what kind of products are Getting Sold Off OK From Which Region

[10:18] What Gender What Age Group Okay So When When We Say That You Understand the Customer Shopping Habit You Can See That's Okay What Kind of Age Group Is Buying What Kind Buying What Kind of Product They Are Coming from which location. Right So That

[10:34] Helps to create a great selling Strategy. Why? Once you understand, okay, What Your Customer Wants Error What's Different Age group or what gender wants from your Brand? Don't You Think You Can Make It Customized. For example, if analytical

[10:47] Tool give you this data that's okay, in Mumbai Location, Your T-Shirts Are Getting Sold Off Location, Your T-Shirts Are Getting Sold Off A lot. But from in Pune, ah your bottomwear Categories Getting Sold of a Lot. Ok? This Is a hypothetical example. don't you think

[11:00] You Can Do a Lot of Inventory Management Based on these insights. So with the help of Analytical Tools You Don't Just Make Marketing Decisions. Trust me there are many Brands Who Take Lots of Inventory Decisions As well. And When I Say This Inventory

[11:12] The decision is only relative to the E-commerce brand because e-commerce brand Need This Kind of Insight That's OK, From From Which City, What Kind of Products are getting sold off, so that you Can keep the twenty-second ready. what kind of

[11:24] Overall inventories are getting sold of each Lot, so that you can keep that stock ready. Getting Sold Off. which are not creating That hype. So you can give that in discount And you can give it in like by one get one Offer or like as a free free thing. So Again

[11:39] Give a lot of inventory management that Brands do by with the help of this You Know Report. Ok? and again as I said You can track your campaign performance and Again you can make a you can also make a lot of decision with respect to how should you

[11:55] Design Your Website. I will tell you why. Because there are lots of tools Like a you know which will let you know The user is spending like on because Which will let you know the user is Spending in what section they are

[12:10] Spending lots of time where there are SCREWHERE THEY ARE SCROLLING A LOT. Ware They are clicking. Okay, there's a lot of these tools. R called as Hitmap Tools. So, you know, that Also gives you this kind of insight. I Meaning you know and then you can make a decision

[12:22] Okay, what are the things that you need? To Correct on Your Website and How What Our basic structure one should create is OK now. These analytical tools guys you have as I said There are many tools in the market, okay, but I would say the most popular was the first

[12:37] Ranking Goes to Google Analytics So If You know GA trust me you will know how to use Adobe AOBI Analytics How to Use Webrend as well kind of ok because at the

[12:49] end of the day in all three you are doing some data analysis it just that the dashboard would Differ a Little Bit and to Understand the Dashboard it won't take much time probably Even if you spend a week's time to be like Very best on it you will be able to catch it

[13:04] Up Quickly OK So we would be majorly focusing on Google Analytics Guys Because As I Said That Is The The OG Tool of Web Analytics and Your Caption

[13:16] is also very much related to this Particular tool. Ok? Now how would you learn Particular tool. Ok? Now how would you learn This like so one road block ok one major road Block of People Who Want to Web Learn Web Analytic Is That

[13:31] To Learn Google Analytics Guys Ah Ideally, you should have a website and that The Website Needs to Be Connected to Your Ah For that website you should ideally Create a Google Analytics account OK Now let's see if you don't have a website and you

[13:44] Still Want to Learn Google Analytics How One Can Learn This Okay So I What I Always Recommended to those who are ah to those who are busy. There Is something called Google Analytics? Demo account. Now What Is Google Analytics Demo Account? Ok

[14:05] Website Called as Google Merchandise Store. Ok? So This Is There Is a Website called as Google Merchandise Store which It's Owned by Google and Here They Sell All There's merchandise like all there is. Products. Ok? Now What Google Has Done

[14:19] A for Let's Say People Like You Guys Who Don't On a Website But They Still Want to Learn GM Google Has Because It's Their Website They Have Set Up Google Analytics by the Way Every brand should set up a Google Analytics Account OK to Understand How

[14:34] The website is performing. So, Google has Also set up a Google Ads account for Also set up a Google Ads account for This website. And that access like you know the Google Ads Account Access of This The website is given free for everyone in the

[14:46] market. So basically the demo account is Nothing But Google Has Set Up a Google Addix Account for this website and they have Given access to that J account to everyone. It's free. You can see how this website is Performing In and Out With That Demo

[15:01] Ok? I hope you understand what I mean Buy Demo Account. So for those who don't have A Website and They Still Want to Learn GA The best way possible for them is to refer to

[15:14] account again i will rewrite it is nothing But Google's own website which is Merchandise Store. they have given they have Set up Google Analytics on this website And the access of that G account is free for Everybody. Now You Guys Can Also Access It

[15:31] Obviously because it's free for everyone and We would be safe and that's how I would be Teaching You Google Analytics with the Help of the demo account because it has lots of data to analyze okay trust me a lot of data ok so what you guys have to do and

[15:43] This is something that you guys can also do So please if you want if you can follow the So please if you want if you can follow the Steps with me as well ok ok ada ada And Manoj, okay, okay, you are saying a new style. What about you? You're not new to the tool.

[15:55] You've gone through it before oh okay cool cool cool ok so what you guys have to do please And it better you follow this along with me Ok Search for Google Artix Demo Account Guys and the First Link That You See Demo

[16:08] Guys and the First Link That You See Demo Account Analytics Help Go Over There OK end scroll down And you will see this link once you open that

[16:20] Should See Something Like This Google Analytics Property Google Merchandise Store Web Data This is a demo account that will be Refer Ring to So You Just Have to Click on Refer Ring to So You Just Have to Click on It

[16:35] You should see an account like this ok and see First Time When People Check This Tool It Films are very overwhelming because it's all Number if you would c. Ok? for those who are Coming Across from the Tool for the Very The first time it will be new. It Will Be

[16:50] Bit overwhelming guys. You Don't Have to Be Scared About It. Ok. The More You Scared About It. Ok. The More You Practice the more you learn. Ok. Now I Just Understand the Basic of GA ok and Then later I will try to go deep

[17:04] Drive Letter on OK Let's Just Understand The Overview of GA So first thing as I Said the Most Mandatory Thing for Anyone Is Ah to set up the Google NTX for there

[17:16] Website. Ok? I will show you the in depth Setup in the week ah in the next weekend. But just to give you a very basic idea on How does a Google+ account get set up? I will I will try to create a dummy one. I won't do it end to end. I will just give

[17:29] Like Few Details Just To Show It To You. Ok? Please watch my screen. don't follow what I'm doing ah because you can still Refer to the recording and you can follow the Steps. Ok? So for now, just concentrate. on what I am a what I am doing on

[17:43] My Screen Screen. Ok. So here there Is a s- a section of admin. Ok? and even If You Are You Can by The Way You Can Create Multiple Google end accounts. Eve Multiple Multiple Google Ads Accounts Wherever You Want to create a new Google Ads

[17:59] Want to create a new Google Ads Account Guys Ah You Can You Can Come Over Here And you can say create okay and you can say Create an account ok when you by the way Every each website should have a different Google Adix account okay so here I will

[18:12] account from and to create like to create a new Requires Is Your Account Name Now What Is Exactly An Account Name Your Business Name is the account name okay. So let's say your

[18:24] Business Name Is Simply Learn Than Your Account The name should also be simply learned over here. Ok? So right out because I'm creating a Demo Dummy Like I'm Creating a Dummy Account. I'll just write some dummy name. Ok? So let's say it's travel with

[18:37] Ok? So let's say it's travel with Jiggeisha Idlee This Should Be The Ah Ah Name Of A website. But let's say if this is. Ok. Now obviously Google will ask you about the Account data sharing settings. basically you No ah to maintain and protect ah the

[18:51] No ah to maintain and protect ah the service they are just asking am if you are Okay to a you no let ah to collect all this Kind of Data You Can Say Yes They Won't Disclose So Don't Worry You Can Say Next Over here now property name again should be

[19:05] Your Business Name So I Will Say Travel With Jiggeisha Now this one reporting time zone should be Guys as per let's say by the way okay ah

[19:17] Guys as per let's say by the way okay ah Most of the brands what they do a They usually also create let's say if a Very Global Brand OK Like and You Have Let's say zara dot in zara dot us Anything on that side and for every country

[19:33] You have created a separate website then Again you should have a separate G account, okay? Now Let's Say Your Business Is Majorly Focused On India as a location, okay, yes, you might be Giving You Might Be Selling Globally As Well But is a measure of your business access of

[19:47] India, then here is your reporting time zone Should also be India. Ok? And Not Any Another country. Because it is based on what Reporting Time Zone You Would Choose Accordingly you will see the data as well. Ok? Again the currency should be IAR because as

[19:59] Ok? Again the currency should be IAR because as I said the major businesses are in ah if it In India. Ok? Obviously, if it's in Another country, your base is US than choose US. If the base is London, choose London, Whatever you want. Ok? And we will swim

[20:12] Next over here. Now Here It Will Ask You Like What Is Your Industry Category Like for Like Your Business Falls Into What category. So mine is travel. So I came Travel by will. Ok? Then it will ask you For your business size. Like What The Size

[20:26] of your business you can just say as per Whatever size you fitted into. and then Here it will ask you okay you know what is Your Objective Behind Creating Your Objective Behind Creating Google End Account. Ok. So

[20:39] You just have to tick OK so let say you want to generate leads than to generate leads okay you're Doing This If You Are In E-Commerce You Will Say I Want Sales Probability If You Are a Lead Generation you will say okay I want to generate lead I want to also understand I am

[20:52] Getting Traffic From Where I Also Want To understand some engagement let say you Don't fall into any of this than just say another Business Objective OK and you can say Create Now Again You Have to Choose Over Here India you just have to accept the

[21:06] Terms and Policy C Okay and this this is where ah your setup So this was like a basic account setup and v This setup is still not completed

[21:18] Because you have to link your website or app To the GA Okay. So late say if I want to Link My Website What I Have to Do, I have to go here to the web, I have to give my Website to URL over here. And Ah When I give my website oh a oh URL over

[21:32] Here guys. The Next Step Is, The The platform will give you a code. That Code Needed To Be Placed on Your Website and After That's the data collection get started. Ok? That's the data collection get started. Ok? Does this make sense? Just to show you that ah

[21:47] Code part. What I'll Do in the Demo Account also. By the Way You Can See the Code Part of the demo account as well. Ok? So, Let me just by the way you can skip that Particular part. Now if you would see my Like this is my demo this is the account that

[22:01] I created Right Now Travel with Jigisha. But it won't capture any data. It Won't Show Anything Because My Website Is Still Not Link over here. Right? So linking the Website and Then Putting the Code on Your The Website That Will Start Capturing the Data

[22:14] And you will see numbers over here. Ok? Otherwise you can't learn to live. Here's the reason you Guys also want to open a demo account because you Want the reason why we do Google? Anatics Is It All About Number Crunching Data analysis, right? You even have an even if you

[22:28] Have a website and you create a Google account. Anax Account Today. It will take a lot of Time to Get That Kind of Data and Do It That Kind of Analysis. Right? Right? Let's website dummy website today and i will set Up a g on it. Great You Learn How to Set

[22:42] Up but how would you do data analysis. because And until you are a very popular website Is another case. You Will Get Lots of Traffic And you will get lots of numbers to Through which you can analyze. From Butt Lets That's Not the Case and How Would You Do Data

[22:55] Analysis. Since we're going to the demo Account for the data analysis part. because Very Old Demo Account It's Google's Official Websites A Google Ads Account Official Websites A Google Ads Account So a lot of data to analyze, okay now, if I

[23:09] I will go back to the demo account just To show you that code part okay so by the way Clients Google Analytics account or weather It's a Demo Account If You Want to See How does the code part looks like you can go to the Admins section over here and there something

[23:24] Called is data stream ok if you go over Hear See This Can You See Here If I Zoom In I mean I not a see can you see they have Link their website shopp daughterz Right so you also have to whenever you set Up Your Account There The Step Where We

[23:39] Stop where we have to link our website we Have to give a URL once we give a URL You will get what you have to go with in it and We Get Something Called As View Tag Instruction Now When You Go Over Here In The View Tag Instructions

[23:58] Is a code of Google's merchandise store Websites Google Adx Account. Ok? Similarly, when you will set up a Google Addixx Account, You Will Also Get a Code Like this. By the way your code would look Exactly like this, the only thing that would

[24:10] Change would be this part. Ok? this id is Different for every account. So, you have to put this code on your Website. Again guys, if you're working with A very big brand, they would have already set Up. In Case If They Ask You to Set Ideally

[24:26] You don't have to do set. up you just have to Give this code to your web developer, they will do it The setup part. Ok? because you are not a Web Developer To Do. If it's a coded Website No One Will Ask You to Set Up. Ok? Otherwise they will have a web developer to themselves

[24:40] You have to give the code with the instructions That, can you see it needs to be late on Every page of your website. so give this Instructions and give the code to them. or if You are at a higher position, you will be using This tool is called Google Tag Manager.

[24:53] This tool is called Google Tag Manager. Setup this code. Now let's move towards the main part which is Our Analysis OK I won't OK guys we will Our Analysis OK I won't OK guys we will Go very slow on this, we won't rush a with

[25:08] Respect to GA so we will go slowly ok Let's Just First Important [sound of clearing throat] So okay before we go to the platform guys

[25:20] Let's Just Understand Why One Wood Want To what exactly what are Different Things That One Can Check in the Google Ads Account and Any Analytical Account. Ok? So guys, one of the major things That People Want to Check on the Google At

[25:34] Accounts are these four things, okay, page Views, Page Views Is Nothing But What Exact Pages People Are Checking? ok, how Many unique visitors you are getting on your site? What is the bounce ray? Bounce Rate Is like the number of people are coming to your

[25:48] Bounced off? Bounce off as a like they don't, They Hardly Spend Some Time on the Website? They just like drop off. Right? and then the Time on the site. basically how much time a User is spending on your site and Probably on which particular page. Ok?

[26:02] So, this is some unique matrix that Organizations would want to track their By the Way You Can See All of This Matrix On Google Analytics as well. Ok? Now With Google Analytics, as I said, ah it Helps You to Measure Not Just Your Website

[26:15] Performance, guys. Google Analytics is Also for apps. Ok? So, for app the setup Is there something similar? An End by the Way For App You Have to Set Up Separately For The Website You Have to Set Up Separately OK So if you're a business owner who has a

[26:29] Website Please set up a Google Ads Account Like Once You Create Your Website Is Mandatory The First Thing You Should Do Is To Set up a Google Ads account. OK and if you Have an app you can do it for the app as well We've seen it right, it was giving me three.

[26:44] Option Website App for Android App for iOS So you have to do if you are a brand Global one idly they would have set you who Never Will Come Across a Global Blood Who Don't My experience on Have a G Account AZ. But yah. Ah now, ah, again why one would

[27:01] Use GA it's the same thing to understand the Number of people are visiting the site. The Time They are spending on the site, the pages that They are checking the device they are using to Access the site. Ok? Tas me, there is much More than that. But this is like basic use

[27:15] More than that. But this is like basic use Case of GM. Ok. Ah again ah the whole point Of using GA is for them to create some Great Marketing Campaigns with the Insights that they grade from the g account and to Make an informed decision right with

[27:28] Respect to How They Should Create the Website. Okay, because G will give you a lot of Inside with Respect to Your Website As well. Like How Like What Which Page Is Performing? How Much Time One Is Spending That gives a very basic idea that you know

[27:41] Which page needs correction? which is like Which page is like all good. you don't have to Tweak it. Ok. Now I'll Just Take You Through Google Analytics Guys. Ok? I will give you an Overview. Ok? Let me just close the ok,

[27:56] I won't close the PPT. Ah I will Directly go to the Analytics account. Ok? Ah be there with me. I will what I Will do. I will again open an Excel sheet. Not an Excel sheet but a Word doc to write Down the pointers.

[28:18] Analytics is divided? The First Major Part of Google Analytics Is It Reports Guys. Ok? You would see a section of reports. Ok? So if you're around to The Report Section. Ah that's like, how should I to V Check on a Very Frequent Basis

[28:33] Is the section. The Report Section. Ok? End Now It Might Be Very Confusing for You Guys that's what exactly is this. Ok? So, I will try to explain this in a Very Easier Manor. Now There Are Different Reports and the Meaning of the Major One and the All the

[28:51] reports that are which is the first one is real time. Ok? Then you have acquisition you have engagement, you have monetization,

[29:04] You Have Retention And then the last one is user report which And then the last one is user report which also gives you am what should i say i will Just Right This Way Only. So it is Basically divided into two parts: the user

[29:19] attributes And the tech part. Ok? So, like how should I Say These Are the Reports That Give You Overall insight of your website. Ok? Like In Depth Insight. You would have never seen it Ah you might have never seen this kind of

[29:33] Insights Ah In In Your Experience. Ok? Now one thing is that, see when you are Working With Your Client, OK, There Are Many Clients Who Are Very Who Want to Know a Lot Of data and all. Probably GA is an Account That You Might Be Keeping On 24 Se

[29:49] No Client Might Ask for What Kind of data. Now obviously no one would guide you That's okay, let's say if I'm your client? I Will Just Directly Ask You a Question Will Just Directly Ask You a Question Like this, say that you know, can you tell me?

[30:05] Like this, say that you know, can you tell me? How was the performance of Gender 18 to 24 in FY26 compared to FY25 January Month Like Compare This Jan and Last Year Jan and tell me how what was the

[30:19] Difference of this particular age performance. So, you don't know where to go and check that, Right? Like with the with the name obviously you Are not able to understand. So You Are Bean Bombarded. See Your Client Wood Always Get on a Call and They Will Ask You

[30:34] Question like this. They Ask You to Do a Lot Of comparison. Again once you answer that they will Ask more they will try to deep dive into It. Ok? No one would stop late. I will give You are an example in much more detail. The Hole Point is you should know the first thing is that

[30:48] What each report would show you. like what Is the use case of each of this report. Ok? So first is your real time report and the Use Case of This Report Is It Will Show You Use Case of This Report Is It Will Show You Last 5 minutes end

[31:00] Last 5 minutes end 30 Minutes Website Performance OK This Is The Only Report Which Shows You Real Time Performance of your website. Ok? last 5 minutes and last 30 minutes. Ok? Rest All Report Will Show You Past Performance and

[31:14] Today's overall performance. Ok? So This One Will show you past performance.

[31:26] overall performance This Acquisition Engagement Monetization Retention User Won't Show You Last Five End Last 30 Minutes It Can Show You Today's Entire Day's Performance But It Can't Give You like okay this was last 5 minutes and this

[31:39] Was last 30 minutes. That Data You Can Get only over here. Ok? That's the first thing. So, real time is The Only Report Which Shows You Real Time data. La rest all of this up for past Performance and Like for Today's Performance

[31:52] Performance and Like for Today's Performance Overall. Ok. Now what which report you Of this report? Let's understand this. Acquisition Report Would Tell You Which Channel

[32:04] Platform Campaign? So it will show you this performance. Ok? Let's Say What Your Client Wants to Know Is Social Performing Better Than Search? Is Affiliate Performing Better Than Influencer? Is Meta Performing Better

[32:18] Thanks to Google. Right? Let's Say You Run An Influencer Marketing Campaigns and You Run An affiliate campaign which is performing Better. So basically any question with Respect to channel platform and campaign Performance You Have to Refer to the Acquisition

[32:31] Report. Ok? Engagement Report Will Give You Pages End.

[32:44] Landing Page Performance You Want to Check Refer to the Engagement Report. Ok? Monetization Report Is All About Your Product performance. Product performance. Ok? Product Performance Ah and By the Way

[32:57] First Thing Monetization Report Is Very Specific to eCom. Ok? In ecomm it will Show you the product performance. It Will Show You Overall User Flow Performance

[33:10] It Will Show You Overall User Flow Performance When I say you know how many people did To Card Than How Many People Went to the Check Out Payment Purchase The Entire Stage Basically Out Payment Purchase The Entire Stage Basically The OK Retention Report Is More About

[33:30] Checking the LTV of Consumers of Customers LTV is Nothing But Lifetime Transactions Value You: Basically, How Well You Are Able To Retain a consumer. OK lastly your user Retain a consumer. OK lastly your user The attribute will show you data like you know if

[33:44] You Want to See Age Performance Gender performance performance Ah City Extra. Any demographic okay Ah City Extra. Any demographic okay Any demo and geographic display you see

[33:56] Under the user attribute ok where s take the Name Says Tech Would Show You Any Information Name Says Tech Would Show You Any Information Related to take ok like your browser

[34:08] Performance Device Performance Phone model you know anything extra Extra Extra So This is what you have to mug up okay. Let's to ask you any question related to

[34:23] Platform and Anything of That Sort You Have to go to the acquisition. If I Ask You Engagement. If I Ask You Anything About To Product or User Flow You Have to Go To Monetization. Right? So you should know this. Now

[34:36] what will we do we will go to each of this Report. Ok? And I Will Show You How To Read it. What Do They Mean? We Will Start With real time. Ok? Now First Thing Guys For real time, you can see this is like The Only Report Snapshot Is Like Overall

[34:49] Website Thing. ok you can ignore this Thing. OK, no one would want to check the Real Time Report which you see in the real Time overview. So when I say real time the Only section of real time that we refer to is the real time overview and sometimes if the

[35:03] Client Ask, We Will Also See Real Time Page. Ok? What is real time overview? It Gives you the overall performance of your Website If You Could See Clearly, Active Active users in the last 30 minutes Users in the last 5 minutes. Active User

[35:15] Has all like number of people on your site. So If it says 42 as active user that means 42 People are there on that merchandised website Nine so 42 were there in the last at 30

[35:27] Minutes Five Users Were There in the Last Five minutes. Ok? This Map Thing That You Could See and the Dot That You Could See Is Basically It's Trying to Show You the user came to the website from which Location. Ok? So if you could see one is from

[35:42] Location. Ok? So if you could see one is from Ahmedabad If I speak about India. OK I will go back mystically I click Then there would be one from Kolkata There is one from Chennai There is one from Bengaluru there is one from Pune Pune was

[35:56] Me because I was I was checking it out could be someone else as well but I believe it There in the last 30 minutes, also I was there so it still showing it up okay Obviously, if you want to go further, let's see You want to see ok the pune one like you can

[36:10] Click on the Pune one and it will show you that The user came from where and all is well. So It will give you more further data like ok the Person came to the website The Pune Folk Who Came to the website that person came to the Website Through Google OK Like Directly

[36:26] Website Through Google OK Like Directly They searched on Google, OK and let's Just understand this, okay now I will go Back Again If I scroll down [nasal sound]

[36:49] is showing you the user's sources is basically again from which particular channel have come to the website right out it is just Showing Google but they might show other channels Showing Google but they might show other channels As Well Like Social Affiliate YouTube

[37:03] Depends if they have that kind of user Account. Ok? this is basically you know what Kind of Audience They Are Like Are They Non Purchasers and they are the active users and they are The One Who's Scrolled Now This Audience That Thing Is Something That a Brand Customizes

[37:19] It's OK This Is Not the Default Audience Type Okay, this is something that the ah goo the person who Is Handing Over the Google Merchandise Stores Website Performance They Have Customized It OK This Is Not Standard When I Say Customize It They Have Divided Audiences Into

[37:35] Am Different buckets OK like OK all users Non-purchasers, basically, how many of them are Non-purchasers, how many are active users? Many have scrolled 75% right so this is Something You Customize It Guys This Is Not

[37:48] The default thing that you will find in GA is OK. This Is Something That the Website Has Customized for their G account OK here You would see how ah you know people are spending time on which particular page like it Home Is It Merchandise Shop Is It a Pearl Is

[38:03] It campus so on and so four fourth okay then Here It Is event. Now Event Is Nothing But What interactions are they doing in GA? Interactions are called events. Ok? So There is something called an event and there Something Called Age Key Event. Event Wood Mean

[38:18] Any interaction that you do on the site is Called as event. Key Event Is Like The Important Interactions That You Do On The Site. When I Say Important Myntra website and if I just scroll. That is also an event. But if I go and

[38:34] Check One Product and Add It to the Card That Is called s key event. Ok? So when I say the event is basically any Interaction that you do. Weather You Purchase, Weather You do add to card, weather you click, weather You scroll. But in key event we only check

[38:50] Major Ah, interaction that the user has done. Like, impactful interactions that the user Have done on the site. Again, Event and Key The Event Is Something That the Brand Has to Do Create. They have to customize it for Themselves. There is no standard list. So

[39:05] This audience event, key event, this three Things Is Something You Will Customize It For Things Is Something You Will Customize It For Your brand. Ok? Now Second Thing When OK, what do you think every day? One Wood Go and Check the Real Time Report.

[39:18] What Do You Think Guys? We would check this Real Time Report If We Have a Major Sale And offers coming up. So if you're having Black Friday you're Having Diwali sale where you see lots of Sales Coming You See Lots of Traffic Coming

[39:34] We usually check this report to see if things are all going and are going all well or things are all going and are going all well or Not If You Launch a New Product Right So Any Offer Any Launch Any Discount Heavy Discount Coming Up

[39:49] That's the time we usually check the sale time Report Just to See That Everything Is Going All Fine or Not Just to See Are We Getting That Kind of Traction or Not. Late Say I Launched My Black Friday Campaign Right now at night 12. Late Say Today Is We

[40:03] Not the time one would do Black Friday but Hypothetically. So, [nasal sound] I would want To see if people are showing up on the site or not. How would I understand with the help of G Only, right? Where are they coming from? So

[40:17] There are many brands during this era Offers, Launch Period, De Check This Realme Report. Otherwise no one is both to go and Check the real time report. So, only on this Kind of special occasion for a brand, they Wood go and check it. Just to see like R R

[40:33] You're getting that traffic, are people showing up? On the Sites or Not. Because that is the Period where you get a lot of business, right? So, let's know, their brands are who they are On their toes. And One of the Ways to Keep On Checking, Seeing If It's Impactful

[40:48] Is it working or is it not working? give cheque This on the GA thing. So I want to see okay I have launched a new product. I want to see okay what is the response and let's For ₹1 and I want to see how people are Reacting to it. So You Know Like Brac

[41:04] Friday Four More Sale All of That Time Brands Keep An Eye On This. Ok? because they Get, they again make a lot of decisions, they seeing That's okay, there's a lot of traffic coming from Mumbai, then they would want to keep that Inventory ready for that location. Right?

[41:18] Coming from social. They will launch more Campus on social to gab more attention. again The lot of strategies that are created Guys. Again I'm saying analytical tools Are Not Just Seen to Create Good Marketing Campaign. It also gives you a very great

[41:33] Business Insights as Well. Ok? You Make a Lot of Business Decision Business Call by Seeing These numbers as well. For e-commerce brands Their Inventory Management, Their Cross Selling, Their Upselling Have I Realized On Seeing Such Kinds of Numbers. Ok? So V

[41:50] R Clear with Real Time Reports. Now In Real Time Report As Well If You Like This One more section of real time pages basically What kind of pages are you visiting? Can check that as well. OK to Understand Now Again Most When You See One

[42:05] Slash that means it's a home page. ok so Now How Many Active Users Are There? 40. How Many Views They Have Got 37 Right Again there are people who are on different-different Pages Azz Well. OK That Is The Only Use Case of real time reports. Now we will go to the

[42:19] Major Report Where We Spend Lots of Time Okay and when I say we spend a lot of Time they are brands, they are people who check it On a daily basis, as well as okay if not daily at

[42:31] On a daily basis, as well as okay if not daily at Least Weekly Okay now let's start with the Acquisition Report. So now guys, if you would See The Acquisition Report Has Lot of Sections. I won't take you through all the sections. so each Report Now Will Have Lot of Sections. I

[42:44] Will Just Take You Through the Important Part Off the section. Ok? Because this is a demo Account Guys. This demo account is not available To capture all the data. Ok? there are some loops Holes in the Demo Account as Well. Now Can Can We Fix the Demo Account Loophole? no because

[42:58] We have not set up this account, Right? If I would have set up the account. If I am the owner is putting the code, I can Still Ah Rectify Loophole. but because this Is a demo account? Obviously, and the owner Is Google themselves? They are the one who can

[43:15] Look into it. We can't look into it. So I came Will Take You Through the Important Part of each of the reports. Ok? there are some Sections I would skip because of it would be Too Complicated for You Guys Too Understand for the very first day. I might

[43:28] Take You Through It Towards the Last of Ours Session like ah towards the next week end. Ok? Now guys, for each of this report of Acquisition, Engagement, Monetization, Retention and User Don't Check the Overview Part. Ok? Basicly Overview We Check When

[43:44] We're in a lot of rush and we just want to See One Glance. Ok? But for you guys, Overview would be pretty overwhelming. because You would understand anything. So it's better To check this overview report into different Breakdown Inside of Seeing Just All of This

[43:58] In one glass. Ok? so you can skip the Overview part. Overview Part As I Said We Only Check When We Are Very Much In Rush. We just want to see the data very quickly. For you guys, I would say no for now because It might seep down as well. Ok? so you can

[44:13] There on the other report as well. it just Like this is a summary that you would see. So Every report has a summary tab. Like, okay, Let me just show this to you. So, this is Like an overall summary. Now, if a person sees This Kind of Summary for the Very First

[44:27] No, what's going on over here, we know I am not able to understand anything over you. Yes, I would ask you to skip this Particular part. Ok? we will go one by One into each section and we would see it. Ok? So here I won't show you the overview part.

[44:42] Only. Ok? Now let's understand each of This reports under the acquisition part. Now We will have you. We will go to the user. Acquisition Report. Ok? And by the way Whatever Filters, Whatever Sections I Am Showing You Right Now is Applicable for All

[44:57] The Other Reports as well. Ok? So, it's Not what we are seeing, what the Acquisition is not applicable for. what I I'm Trying to Show You Right Now Is How to Check this dashboard like How to Navigate It. ok now let say when you come to user

[45:10] Acquisition First Thing You Should Know Is a Date Range very important. OK Your Client Wood ask you for different date ranges. so you Should know to choose the right date range based on Your client would ask you that. OK, tell me. Last Month Performance, You Have Option To

[45:26] Check from the calendar as well. Like You Can Click on one, you can click on 31, the last Month, The Selected. ok there are some by The default one is created over here and you can Customize It As Your Wish On The Calendar.

[45:39] There are times when the client would ask You to compare the data that you have You to compare the data that you have To ah enable this toggle. Ok? and when you Enable the toggle, basically you can choose a date Range. Let's say if you tell us guys, compare

[45:54] Range. Let's say if you tell us guys, compare Jan 2026 month to Jan 2025. So, how would you Du that? Ok? So here the date is correct. It's Jain 2026 here I have to make it Jain 2025. So either you can type it or you can Again select from the calendar. I recommend

[46:08] to type it because when you select from The calendar, especially when you're comparing The Data It Gets Very Difficult. I show you How. Like sometimes it's the platform Works ah acts very weird. Ok? So, Let me just show you, okay, here if I am

[46:20] Trying to choose Jane One, and here if I am Trying to choose Jan 31, okay, right now it Has worked. But there are times when this Toggle Thing Gets Very Annoying. So in case If Gets Very Very Annoying Guys Like C Now Can You See That Fab went up. I

[46:34] Now Can You See That Fab went up. I Wanted Fab to be here. So If It Acts Bit weird when you're choosing from the Calendar especially for the comparison thing you Can type it as well. Ok? So let's say I Want Jain 2026 over here I can write Jain

[46:48] Want Jain 2026 over here I can write Jain One and instead of 2025 I can say 2026 One and instead of 2025 I can say 2026 Here also I can say Jain 31

[47:05] OK and I can say apply Makes sense, so please choose the right date range. Okay from here compare it if the client is asking you to compare it okay right now i Will turn off the compare tuggle. Now This Thing This is something that is used to show it to the

[47:20] Client. Now imagine guys you are mine Client you have ask me a question and I I'm showing you this table. it is very boring To show your client the table. there many Client who won't understand the table. So the The Best Way to Explain Them Is With Help

[47:33] Off this graph. OK, let's say, this is a Better way of presenting, right? You Can Show Them. Okay, in January we have seen a very Good spike in what Thursday on 22 of Jan We have seen a good spike of our users. Right? And the most deep like you know which

[47:51] Was a date where we've seen a very major Drop in hour traffic. I Believe It Was Drop in hour traffic. I Believe It Was This point. Right 11 Jain. So this is how you Can explain things to them. OK, which is a channel which is giving them lots of

[48:04] Traffic. It's Direct If You Could See There It's Organic Search Because This Pop Up Is Coming up. So this is more to X for the Explanation part. Ok? don't show your ClientThisTable. They Will Find It Very Boring. They won't understand it. It's

[48:19] Difficult to explain them in a table Format. Haines v Refer to this Part. Make Sense. Again you can use different filters. You Want to show it on a weekly basis. Like How Week on week performance was. So You Can Show It's in this way. Like week one was very ah

[48:31] It's in this way. Like week one was very ah Deeper than again it it the traffic in ah got Better in Week Two in Week Three There Was Little Bit of Spike. So You Can Show It In That Ways What This Way Is What I Am Trying to say. Right? You can add some

[48:44] Filters over here as well. When I Say Filters OK, what specific section you Want to show to the client. you want to show Them some J gender kind of thing. so okay if Them some J gender kind of thing. so okay if You want to just show them.

[49:03] But or you can add some comparison guys it's up To you okay let see you want to show them late I just show you ok pay traffic and Organic Traffic What Is Pay Traffic Traffic that comes to aid organic Traffic is traffic that comes organically.

[49:16] If you if your client ask for a Comparisons like this you can just like do It's in This Way and You Can Show It to Them | So don't show them the stable then show it over here now let's go to the next part so This is all for your presentation

[49:28] Perspective. You can add some filters to go Oh ah over here. You can change a date range Over here it's up to you. Ok? The Main Part Is this. So let me just cancel this because This comparison will show in the same table as well. Let's just see this. Ok? Now if you

[49:44] Remember I Told You That This Acquisition The report will show you a performance of either the The channel, the platform and the campaign. What You're Seeing Right Now is Chanel Performance. Ok? Direct is a channel. what do i mean Buy Direct? If I directly go to

[49:59] mntra.com Like This. This Is Called Age Direct. Ok? So there are two ways I can Go to Myntra website. Right? either I can Go on Google search for Myntra. Ok? donation

[50:11] This is AIDS. Ok? But This Is SEO, Right? If I go from here. And one way is I Directly tap for the exact URL. So When a user types the exact URL and They directly land on the site and not end Don't Come From Google and Social Media That

[50:25] Is What We Call As Direct. Ok? So Direct is the user directly searches for Exact URL and they land it on the site. Now Organic Search Is People Coming Through SEO. Paid Search Is People Coming Through Search text aids. Cross Network Is Like

[50:41] They are coming from multiple channels. Referrals, Email, unsigned is something again, I wouldn't know Calling as unsigned, I would never know. again This Is You Customize It. Right? Organic

[50:53] Social is your social media platform, Organic Shopping, Organic Videos. Ok? So, This Is What We Mean by Chanel. Now, What is the platform then? So, we are seeing Organic Search from Lets. Ok? When I Say Organic Search I Mean People Are Coming Through

[51:08] SEO But From Which Platform Are They Coming from Google and are they coming from Bank the channel won't give you that inside right They okay your client would you tell your Coming from organic search then your Client would ask you that okay can you tell

[51:22] Me What Platform of Organic Search Are They're coming from Yahoo, Bing, and Google. Where are they coming from that's When You Don't Have to Check the Channel Performance You Have to Check the Platform Performance OK Now How Do You Switch It?

[51:37] How do you switch from channel to platform? Guys? Here there is a toggle to change it. Like Can You See This Primary Channel Group Is it something that we have selected right now? If You Want Platform You Have to Search For Platform Over Here in the Search and Click

[51:52] On this first user source platform and Now see this. Okay, wait. Y'all let's just do one thing. You can just Y'all let's just do one thing. You can just Search for first user. Source One Second

[52:09] to change From Channel to Platform Search for For Source

[52:26] Source Dash Medium First User Source Dash Medium OK I'm Giving Writing Down Over Here as Well Ok ok. So this will show you the platform Level Data Now. How What Do I Mean By Platform data? A. Platform level data?

[52:41] Organic into Google Organic and Bing Organic. Right? Now They Are Not Just Saying Paid Search They're saying Google slash CPC. Ok? If I increase this. by the way the reason they are Only showing you 10 results is because here the

[52:56] Page is 10 on the row. So whenever you do data Analysis Guys There Is Lot Of Data Can You See that total 97 cha platform performance We are able to see only 10 because we are on the First Page And for the first page as well the Roper Page Is Only 10 So Whenever You Do See

[53:11] The data please extend this to maximum And then here also in the corner see if you Are missing out on any page or not right now We are not missing on any page so I can come Can every data is seen over here okay so Please make sure to check these settings.

[53:25] Please make sure to check these settings. Wherever your you are seeing the data. ok now Here if you would see okay let's just show you Let me just show you this sea you can see for Organic There Is Yahoo Organic There Is Bing Organic. So now this gives you the

[53:40] Data that from organic as well people are Coming from what platform makes sense. Coming from what platform makes sense. So, what so after date, this is for your So, what so after date, this is for your Client view. OK, Always Check the Roper Page

[53:53] And here's the pasting. Now let's if I make Ro- Roper Page 25 I have other pages to check As well. Can you see one slash 25 I will have To go to another page as well. So, always make Sure your roper page is set to max and if There are any other pages to check, make sure you

[54:07] Check date. Don't Miss Out On Checking Other Pages. Because your data, your answer would be on the Second page as well. Ok. I hope I am clear. So, and Then How to Change From Channel Two Platform, Here, If You Want To Go back to channel, search for channel. If You

[54:21] Want to See Campaign Level Guys Same Search For Campaign Over Here Okay So Now When I Came Switch to Campaign It Will Can You See All the campaign that this ah merchandise store is

[54:33] Running They're Showing Me All the Campaign Names over here Okay, so based on what your client is. Asking Make Sure to Switch It From Here Okay now first thing next part is Guys This Is What We Call Us Dimensions and

[54:49] This Is What We Call The Matrix. Ok? Again this is this this is applicable for all Called as dimension. This is called as Matrix. Now this is called as primary Dimension. Your client so now when your Clients Ask You to Every Time They Ask

[55:04] You have to break down this number. Okay, let's Say, I'll ask you that. Okay, guys, uh I can see that directly from where I am Getting good amount of audience. I want to No they are coming from Witch City now. Right? So my client the client is asking to

[55:20] Understood Director is the best performing channel but exactly they are Specific city which is getting this Performance okay so then your client is asking you to break down this further you put a secondary dimension so this is a

[55:35] Primary Dimension Now If Your Client Ask You a Deep Dive Question You Have to put a secondary dimension to put a secondary dimension you have to again you have to click On the plus sign and whatever breakdown they Have ask for late say they ask farces gent

[55:48] Gender Age Search for it over here. So now I Am asking for city right? So I will Click on City and this data will be broken Down Further to Cities Now. Can you see? So now it's very big data. can you see There are almost 107

[56:04] Pages. Ok? How Should I Navigate? All of them. Right? It will be very TDS All of them. Right? It will be very TDS For me to check so much big thing. so what Client Has Only Asked For Direct. Right? They have understood direct is a

[56:17] Best Performing Channel and They Just Want To know which city is giving good amount of T- Traffic for Direct. So, use the search Times. OK, the search bar will filter down a lot Of ne and lot of numbers over here. So, if the Client Has All a Only Ask for Direct

[56:32] Search for Direct Over Here. If the client Has given you specific city name. Give a like Want to know okay, from New York, okay, Like, New York as a city, uh, the people are As a city, they are coming. what are the channels That they are using the most. Okay, let's say,

[56:47] Give This New York Is the Best Performing City. From lats. So, I can search factually. For the City Name Over Here and See This. Now What I am able to see is this, this is a city And you know, from this city people are coming From which all channels. Again for New York

[57:01] As Well, Direct Is a Best Performing Channel. Than organic search than paid search. So, use this search bar. I will just give you Recap again. in date range in date range one has to compare if they are ask for CompareThis is used to show the client the

[57:16] Numbers Like in a Better Format Instead of Showing them the table this is called as dimension this is primary this is Secondary. You Only Apply Secondary Dimension When the Client Asks You To Break Down the Numbers. If It Looks Very

[57:29] Overwhelming the Table Looks Very Overwhelming for Overwhelming Whatever Queries the Client Has asked for you can just search for that Specific question over here. Like When I not question but the keyword if the keyword Is New York if they're asking for

[57:42] Specific city and they ask for specific Chanel Wright or Anything as Gender It Could Be Do the Different Thing Right the Client Doesn't Ask You Wake Questions They Will Ask You Specific To Something. So put that in the search bar. if it If you are finding it very difficult to

[57:56] Reed true Big Table. Always increase your upper Page Count, Always Check Other Pages As Well. OK, if you are not able to check other pages, One Thing You Can Do Is You Can Filter From highest to lowest. Okay, so here for it. Each metric there is an arrow sign you would see

[58:11] Okay, so if you click on it, it will filter it. Out Things From Highest to Lowest Right Now if you could see it's not in a proper Arrangement right 30 is top than 11 than 20 It It Is Not Arranged Properly Can You See it is not in highest to lowest order

[58:24] lowest to highest so what can you do Can Click on the Arrow See This And automatically it will come in a better way Sequence Can You See Now This Is Highest To

[58:37] Lowest. So now you don't have to go and see Other Pages Because This Is Applicable For Other Pages as well. Now this is the matrix. I will just explain you each of this Understand each of this matrix. total User is number of use now this is for Jain

[58:52] Month. Jain 2026 This Website Performance. Ok? Merchandise Shops Website Performance. How was for the month of Jain Ah Jain 2026 we could clearly see they have got Total Users of Around Unique When I Say Users This Are Unique People Like To People

[59:08] OK 43291 Users were there on the site out of those 31 774 Were New People When I Say New Users that mean they are new to the site Returning Is Like They Have Visited in the Past. Again They Are Giving You a Breakdown

[59:22] For each channel for all the three matrices. Ok. Then this will show you how much time you give Have spent on from each channel and overall How was the time spent? So in Jain month Overall the time spent was around 1 minute 33 Seconds. Ok? wherever you see a very less

[59:37] Video The Time Spent Is Very Less. that means there's some problem with the channel Performance in General. Ok? Cross Network Is a very good channel for them. Email Why People are coming from email they have spent a Good amount of time. So, the more time you

[59:51] Good amount of time. So, the more time you Spend Better is for your brand. Right? Ok Now average ah this is engage online session on Active Users: Basically, you know how much. Explain this in detail in the next Report. So ignore this for now. now here

[1:00:06] I Told You Right event. ok now What is as I told you event would mean all The Event. Can you see so when I click over Here This Is What They Mean by Event. Annie Action You Have Done on the Site. can you see First Visit, Check Out, Add to Card

[1:00:20] Everything is part of the event. Annie Annie Activity But Key Events Would Only Consist Merchandise Store is an e-commerce website. So for them what is a key event? how many People buy the product, how many people are there Added the product to the card and how many

[1:00:35] People have just checked the product. This is an Important event for them, right? This is Customize. Event End Key Event Is Customize. So, under key event for this Brand, They Have Chosen This as a Key Event. You can, you can customize as per your brand

[1:00:48] Need. Ok? Not Necessary You Have to Follow What the Merchandise Store Website Has Done. Right? Now If Your Client Asks You That Guys, can you tell me how much I purchased like When we say this is not a purchase now Because this includes all the action. Your

[1:01:04] Clients Just Want to Know How Many Purchase you have got from direct. than you On the Purchase Sign. And now we can see directly from where we have Got 545 purchases in the month of Jain. Make sense.

[1:01:20] Got 545 purchases in the month of Jain. Make sense. Right? So always don't forget to see this. If Your client is asking specifics to an Event please go and select it. Ok? Late Say My Client Is Asking Me How Many People have added to their wishlist, then I will.

[1:01:32] Have to go over here and hover around it. So, there were there was around like 49 ad To wish list? If My Client Asks Me That OK, can you tell me how many people have Scrolled. So C So make sure to change this as per the

[1:01:48] Question again. So we have understood the User Acquisition. Now we are going towards The Traffic Acquisition Report. Now Guys The First thing is okay don't let me just turn off the toggle because I don't want to see the Comparison data. Now What Is The Different-f

[1:02:02] The First Thing Is Like See Both the Report Will Show You Channel Performance Platform Performance and Campaign Performance. Ok? Then What Is The Different? in which situation You will be referred to the User Acquisition and In Which situation will you refer to the traffic police?

[1:02:14] Acquisition Report. Ok? Because the dimension Is the same. Right? here also you saying you Are saying a same dimension. here also you R Saying Same Dimension. so then what What One Should Refer For? Ok?

[1:02:28] First Thing Traffic Acquisition

[1:02:43] Wood Show additionally Okay, so here if you would have seen this user. Acquisition We Didn't Had Any Matric Which Was showing us revenue. Max We Could See Was how much purchase we have got with when we

[1:02:59] Put a f key filter ah key and filter as Purchase. So we can see okay how much how much To see the revenue that we have generated Can't See It Over Here. Hanes Traffic The acquisition report will show you revenue. Like at the end if you would see something there

[1:03:13] Called as total revenue. So that's one Thing. Next, See in Traffic Acquisition Instead of user we have something called a Session. Ok? Now what is the difference between

[1:03:25] Both. Ok? User would mean unique people who are there on the Side. When We Say 42 463 That Mean This where the number of users who were there on the site. But in traffic acquisition when you see Your session age is 52893

[1:03:41] This doesn't mean that there were 52,893 people who Visit the website. This is like you know how Visit the website. This is like you know how How much total traffic you received on your site. Now When We Session It Could Be One Person Visiting Your Site Multiple Time As Well.

[1:03:56] Visiting Your Site Multiple Time As Well. So basically user acquisition will show you unique Users who have visited your site. Wear Age The Traffic Acquisition Report Shows You Overall Traffic that you have received on the site. This is not the unique user count. when

[1:04:09] This is not the unique user count. when u c session as 52 893 that doesn't mean 52 893 Users were there on the website. that means This is the amount of traffic you have received On the website. Now it could be one person has Visited multiple times as well. Ok? Ware

[1:04:23] Edge in User Acquisition When You See Your User Count as whatever we were able to see what Count as whatever we were able to see what was a number 49 or or 42 463 this means Whether this is the number of users Who they came on the site okay this is the amount

[1:04:38] Of traffic now when I say traffic I Meaning a one person might have come multiple times As well as ideally yours, this will tell you Total Traffic Where Your User Acquisition Question tells you unique total users on the

[1:04:57] site. Does That Make Sense Guys? So if your client Ask that we want to know unique users, then You have to do user acquisition. But the Client Ask You Want to Just Know the Overall Traffic Irrespective if the person came once or

[1:05:11] Twice or multiple times. than you have to Refer to the Traffic Acquisition Report. End Secondarily, if the client asks you any Question related to revenue, that is also the time when you will refer to the Traffic Acquisition Report. I hope you

[1:05:23] Understood the difference between both. again the Same navigation is applicable in the traffic Acquisition as well. Put a Secondary Dimensions, Use Search Bar, Increase the Roper Page Count, Go to Other Pages, Change the Date Range. Right? Again, If the Client Asks You

[1:05:37] Specifically for purchase. Now See, Can You See This revenue number. This is not correct Revenue numbers. Why? Because this is for All events. Ok. If I make it purchase then idly this Number wood change. So let me just show this to you

[1:05:50] You. First I will filter it from Highest to lowest. Now We Are Able to See Direct has got a revenue of 51,000. Let's See If That Changes If We Make the Event To be purchased. Sorry not here.

[1:06:04] But here. Right? So the purchase count has changed. But, Yes, our total revenue remains the same. So that Means the number is reflecting correctly. Ok? Those times when this number also Gets Change When We Change This Ic Event.

[1:06:17] But if this hasn't changed, that means the number Is it correct? The revenue number is correct. Ok? So I hope you understood what Situation which report will refer to if the To the Knee User Acquisition Report. If the Client wants to know all traffic and

[1:06:30] Revenue numbers refer to traffic acquisition. Ok? Now, Here in the Traffic Acquisition Report Guys, There Are Some New The Matrix That You Could See. Ok? The First One is your session. Now What Do I Mean By Session Guys? Ok

[1:06:45] Let's just understand there is Something called as click. there is something Called as link click and then there is Something Called a Session. OK, you would always see Something Called a Session. OK, you would always see Click is higher than link click

[1:07:01] Click is higher than link click And link click is higher than session. What Do I Mean By This? Ok. When I say we've got clicks clicks

[1:07:13] Wood mean anywhere they have click on your Link to Post on Your Ad OK When We Click they have click on the URL okay but Not Just Clicking on the URL Doesn't Mean They have landed on the site they might have Bounce Back The Internet Was Not Working So

[1:07:28] They did land only right but session means that Yes, they have landed on the site and they are Yes, they have landed on the site and they are Spending Some Time Okay So You Will Always See That there are many people who click on your ad Or on a and any of your post. out of that

[1:07:42] Only Some People Will Click on the Link and Out of that only some people will actually spend of that only some people will actually spend Some Time on the Site. Right? So, session means That, this used to be like, you know when you see Session Age 52, 8:93, That Means, They Have

[1:07:57] Spend some time on your site. OK, and this Is Also One of the Reasons Brands Want to Ah Check GA Because the Session Number is Much More Better Than Checking Clicks and Link Clicks Better Than Checking Clicks and Link Clicks Count. Okay, now how does this session go?

[1:08:11] Count. Okay, now how does this session go? calculated okay now let's understand this so like what will make it one session what will make it to session three session is we will try to understand okay the first thing is The default setting of GA is

[1:08:26] One Session Wood and after 30 minutes of these activities Wood and after 30 minutes of these activities And if the user comes back from another

[1:08:42] Channels and platforms and the campaign Whatever It Is Okay What I Do Mean by this? OK, have you guys ever Experienced This When You Go and Try To do any net banking. Let's say you go to HDFC Bank, you are trying to get locked into

[1:08:58] Your Net Banking. And Even Like for Few minutes if you like you don't close that tab but you keep that tab open and you go to Another tab and you come back to that HDFC net Banking site and let's say in even in. next to are three minutes it will show you

[1:09:13] An error which says the session has expired Or the session has ended and log in again. Or the session has ended and log in again. Have you guys ever experienced this?

[1:09:25] Ok? So in Google Analytics when you Set Up the Google Analytics Code It Will Calculate the session. Now What Will Make One Session end? Ok? So the default GS setting Sez after 30 minutes of an activity one Session Wood End. But do you have to keep that?

[1:09:40] See You Can Change the Setting and Ideal You Shud. You How Why Would You Give 30 Minutes Of time period for anyone to come back? don't You think it's a very long time period. Right? Like even if it's not a banking Site Still You're Giving 30 Minutes Off

[1:09:54] Time period that even if the user is stage 30 minute inactive their first session will still On Will Still Continue Is What the Default Is Setting Says So Your Job Is To First Go And change this default setting and make it Customized for your brand ok you might

[1:10:07] Have experienced this as well as that? Times When You Keep One Website Open for a very long period and once you go There it refresh it it it it wood refresh on its own have you ever experienced this So if you keep one particular website on

[1:10:21] for a very long period and you come back on That site it will refresh once. have you ever Experienced this guys? that also Indicate that the first session has ended Now your second session will start. Ok? Let me show you an example of this. Ok? So

[1:10:36] Let's take an example. I Will Open Myntra Website Right Now. Ok? Myntra website Has a Google Antics Ah Code added. Now Imagine they have changed a default setting. setting. De Won Won't Give Such a Big Time Period. 30 minutes is a very big time

[1:10:49] Period. Ok? But imagine later if God gives Have changed it. So what is a scenario. Ok? Right now if I just went on the site, Right? It was 9:50 and non five 9:50 I Came to the site. Now imagine I'm doing some Timepass on other tabs that I have open over

[1:11:04] Here. I'm on my G account. Ok? Now If I go back to Myntra's website by ah 10:20 [coughing sound] My first session will still continue. Why? Because I Came Back to the Site 30

[1:11:19] Why? Because I Came Back to the Site 30 Minutes before. But if I came back to the site Ah after no after 10:20 late since I came back To S to the site at 10:25 after 35 minutes.

[1:11:31] What Will Happen? My First Session Wood End And my second session would start. So when 30 minutes of an activity, if I Come before 30 minutes of activity, my User's first session will keep on Continuing. If they come back after 30

[1:11:45] minutes their first session wood and and the Second session wood start. Ok? So that's one Way The Session Gets Counted. Another Way Is Now Right now I came through like direct. Ok? I just search for min mntra.com. From lettuce

[1:12:01] I know I again search for Myntra. But now This time I will come through AIDS. from lats I'll come through this ad. that means my First session will get here. My First Start. Because now this time I have come From Another Source All Together.

[1:12:16] Did you understand how the session gets Counted? And you can change this default Settings and you should change it. Imagine 30 Minutes of time period is a very big time For inactivity. Ideally it should be Max 2 to 3 minutes even for a normal website.

[1:12:30] Or let's say max 5 minutes not more than That. What is User Acquisition and Traffic? Acquisition Report. Now let me just show you Other Van. Ah in cohot the demo account does Not show any data I have usually seen. Ok.

[1:12:47] So great now it's reflecting last Time when I checked I could not see it. So Time when I checked I could not see it. So basically ah you know on an average it will tell You So There Is An X- Extra Thing If You Wood C. OK, the average 120-day value is

[1:13:00] An extra metric that they are trying To give you. Ok. So, this is more Specifically towards the ad site. Ok? So Here's What Google Ants Does Is It Calculates the sum of all the purchases, Subscription and some ad revenue for the

[1:13:14] First 128 days. And It Will Tell You What Is the lifetime value, okay, of each user From each of the channels. So, this is basically Gives you the LTV data. Lifetime Value Of the user, okay? Ah Wood I Say Is It Precise No Because I Don't Know How They Are

[1:13:29] Doing the tracking part. they might have Track It in a Very Different Way. Ok. V Usually don't refer to the cohort reports You can ignore it. Now Lead Acquisition The report is not applicable again for this Brand because they are all into e-commerce.

[1:13:43] When you would see a new lead, a qualified lead, Converted Leads All of Them Are Zero. Ok, This user's event ah it's showing some Numbers because it is consisting all the Event. Ok? If I remove all of the events, You won't see this number as well. This is

[1:13:57] Applicable when you are working for anyone Lead Generation Brand. Ok? For Lead Generation Band new lead would be the amount of lead you Have calculated qualified lead is out of That's How Many Were Correct Lead and How Many Have Converted Leads?

[1:14:11] Actually both the product and the service are Now here we are seeing all zero numbers because This is an e-commerce website so here it is Not applicable for them. Ok. and non

[1:14:23] Google Campaigns Is Basically If This Brand Is Running Any Campaign Apart From Google Ads and They Want to See the Performance. So now the campaign is basically AIDS Part. Ok? So if you're running any AIDS. OK Apart from Google Ads and

[1:14:36] You want to say that campaign's performance. Then You Can See It Over Here. But how this Campaign Performance Get Reflected Over Here is guys, there is something called UTM parameters. I think I have told you In the paid campaign session as well. Whenever we

[1:14:50] In the paid campaign session as well. Whenever we Run AIDS So You would have seen this like if I clicked on This Ad This This Helps Us Track So When You Put This UTM parameter will track the data

[1:15:05] into GA if you if you don't put this UTM Parameters You Can't See Your Campaign Performance in GA okay so if you're running Any Paid Campaign Guys For That You Have To Ad

[1:15:17] These UTM parameters are so what ever You are able to see on your meta aids and Google Edge Dashboard That Same Data Will Get Reflected on your Google entries as well. But to do that you have to create this UTM parameters.

[1:15:30] Okay, great. So, or I mean if you want to See Your Campaign's Performance You Can Come And Check it over here. Ok? So That's All You Have Under the Acquisition Report. Now Engagement Report. Okay, so in engagement report. Guys, I won't show you all the sections. The

[1:15:44] through overview let's ignore against the Overview of all the reports. what you guys Have to pay attention is on two sections which Is pages and screens and landing pages. Ok? So what will I do? I will make a Note over here that for acquisition

[1:15:59] Note over here that for acquisition We refer to I have shown you all the section for Engagement. I'll just show you the Important One Now Like Which Is Your Weight Sorry Engage

[1:16:14] Engage Ment vi is your pages and screen and Ment vi is your pages and screen and Landing page performance OK Now what is this? OK Pages & Screens Is overall website pages performance. Can

[1:16:29] You see for each page it is showing you the Performance. If I Increase This Roper Page Cod will see all the pages performance. again Guys Same Filter, Date Range, Search Bar, Remains the same which just are the data Changes. Here You Will See Performances All of

[1:16:43] All Your Website. what do you mean by Performance of all the website? how many Views You're Getting on the Page. Now Views is like like again you can call this as a Traffic. Ok. Obviously your views would be Higher than you active user. User is unique

[1:16:56] Ficus religiosa. Views are like that person might have Came to website multiple times. Hanes You Will Always See Your Views Is Higher Than Active User. Ok? Ok. So That Is What It Is Trying to say. Then again online active View on User. Ah what is the time that they

[1:17:11] Are spending on two pages on an average. Ok? again what kind of event like this Is All Event You Can Choose Specific Event. Ok? How much again how how much transaction You are getting Now if you could see for Transaction It Is Only Showing on Your Check

[1:17:24] Transaction right? since it is showing you Revenue Because That's the Place Were You Majorly do the transaction part. Ok. again You want to see how much purchase added to card If I Put a Purchase Filter Again, Have It

[1:17:38] Will Majorly Show on the Check Out Page. See This Because that's where you do the checkout. Right? So, This Is This Will Show You How Your Pages R Performing. now what do you mean Spending a very little time on that

[1:17:52] Particular page. That means they did something wrong. Right? Your Home Page Time Spent Is Also Very less 18 seconds. Right. So, if you see some Now this store dot html page hardly He's spent some time. So, you know what

[1:18:06] Pages You Need to Rectify This Report Will help you understand that okay what are The Pages Which Are Not Performing and We Should rectify them. Now Landing Pages Then What is the difference between pages and Screen and landing page. Landing Page R

[1:18:18] specifically the performance of those pages that You are used for your AIDS or for your Promotion. So, for your AIDS, for your Influencer Marketing for Your Referrals. You Give specific URL right? If you want to See the performance of these URLs please check

[1:18:31] Under the Landing Page section. So Your Pages End Screen Will Give You Performance Of All The Pages. But Landing Pages Will Only Give You Performance of those pages that you have used In Your Promotion. Q- Promotion of your paid Campaigns and influencers and affiliates.

[1:18:46] Make sense. Again, The Matrix Remains the Same Mostly If You would see it just that here you have session A count of. An end-of-life active user, new User. I think I have already discussed all of This Matrix. Now for Monetization Guys,

[1:19:00] I won't cover the monetization entire part. I'll just show you one part of Monetization and then I will pause for the day. Ok? Because it will be very overwhelming If I rush through it. Now Monetization as I Mentioned before as well, this is for your

[1:19:14] E-commerce brands. Ok? If you are not an E-commerce brand, This Is Not For You. Now Here's the Major Again All the Reports Are Very Importent. But the first one is yours E-commerce purchases. Now Here If You Would See Can you see item names? Item Name Is Nothing But

[1:19:29] Your product name. Ok? So when you see Item Name That Means It's Your Product Name. Ok? And it will show you the performance of all Your product. Ok? Now This Is Not Just From Google as or something. This is Performance of all your products on the

[1:19:44] Website. You want to know which product is Performing Well on Which Channel. than you can Put a filter. Again you can put a secondary Dimension and find that out further. You Sold out from where from meta age for Google Edge From SEO. you can put that

[1:19:57] Filter But As I Said, This Product Performance Report Will Help You Understand All About Inventory Management. A Very Big Ah Business Decision for E-commerce Brand Out There. Ok? Now for example, Let's just see this. Ok? I will take

[1:20:11] 2026 data. Let's just take a very recent Fresh data. The products have been performing well. Ok. Can You Clearly See Its Nano Banana Sweat

[1:20:28] shirt. Okay, but now, no, this is not because it Is not in proper sins. So I will just Filter it from highest to lowest Revenue. Ok? So ideally it is Google Osaka Heavy Weight T. Ok? now obviously it It is showing you how much revenue it has generated.

[1:20:43] But it also shows the entire flow. For Example: This particular product was only Views 347 Time. There are other products Which were checked out on much more time. Right? Can You See This One Was Checked Out For And 11910

[1:20:58] 11910 1199 This Nano Banana Sweatshirt Was Seen 1199 This Nano Banana Sweatshirt Was Seen 137 times. Right? Correct. But if you would Compare this and this, okay, this product Was checked multiple times but it has added to

[1:21:11] Cart Suddenly Drop 282. This Product Was Check very less time but it has a very good Check very less time but it has a very good Add to cut. So, you can you have to see this Analysis. You have to see the entire flow of That product purchase. Right? Now Again Why

[1:21:24] This has a very higher revenue because it There is a good chance. It has a better AOV, Average order value as well. Right? So you have to see it on those lines. Now there is one problem okay in this demo Account Can You See This Google Unisex

[1:21:41] Echo Black. Now the Tracking There Some Issue With the tracking over here. why because it Doesn't have any view it doesn't have any card And directly purchase items. So That Means There's Something Wrong with the Tracking for This Particular page. Right? So this also helps

[1:21:54] You Understand If You Are Tracking Data Properly or not. Again When I Say Misplaced there would have been some issue and the Brand Needs to Rectify It. Am I Clear Guys? Now Let Say We Understood OK this product has performed

[1:22:08] Well overall and let your client ask You that when whenever they do a 2026 Planning They Compare and See How What Worked in 2025 right? So if the client would Ask You OK Let's Just See How 2025 Went For us. So you can just put the data of this

[1:22:22] Like of like this. See What Were Your top performing product which channel Has derived now again we could see top Performing Product By The Way Priority should be given to revenue over Item Purchased So Just Filter It From

[1:22:36] Highest to Lowest Amount to Revenue End What Are Your Top Five Products Right? Again for This This Unisex Eco Black Is A very good performing product and if it Stalking Is Not Getting You Doing Properly have to force and go and rectify it okay

[1:22:51] Now your client would want to know okay then If This Is Your Best Performing Product Inventory Management Right Now Want to do an inventory management job? Where they would want to see okay in which city Or you know for which age what which gender if

[1:23:06] It's very specific to that then keep them Keep the Inventory Ready to See What You Can Do again you can put city as gender. Platform Performance and See That You Know Which city has got them lots of purchases So you can for that city you can keep this

[1:23:19] Product Inventory Ready Right So You Can Do Lots of Inventory Call Over Here You Platforms and Channels You Should Push This Product more right so I would want to say

[1:23:31] OK from which channel these products got Sold Out Right I hope you are able to do this uni ah Unisex EcoT Black Was Again Performing Really Well From Direct It's Majorly Direct for Them But It Could Be a Different

[1:23:43] Inside for you guys. So, It Is Not Just for Your Marketing That's okay, this report would let me know that Ah, you know what product should I push? Next. What should I cross sell? What Should I sell? The Major Importance of This

[1:23:56] Report Is All Your Inventory Management. Ok? which products we should keep in 2025 There for Some Product Which Didn't Got sold out at all. now what would you Do? You might have to give it for free as a Free B. or you will give it at a very

[1:24:10] This Is What I Mean by Inventory Management Decisions That You Will Take There Are there many brands who rely on this report? To Take These Kinds of Decisions. To Take These Kinds of Decisions. clear?

[1:24:27] What I'm trying to do is a lot of business. Decisions come from here ok Then now there is something called purchase Journey End Checkout Journey Report Guys Here

[1:24:39] It will show you the overall journey of your website, but it is broken down in very Different Way Can You See This There Is A Table. So, this journey you are seeing for device. You Can See Such Kind of Journey for Others Filters like City, Language, Browser.

[1:24:52] Right? Now for example, the default one was device. Ok? can you see over here now [sound of clearing throat] What this is Trying to indicate. Okay, like, how many? People Came to the Website. Ok? then out of them you can just do a comparison if you would

[1:25:06] Want to over here. How Let me add a comparison.

[1:25:20] and web And You Can See From the web and ideally which is Performing well for you guys. Ok? Now

[1:25:36] What it is trying to tell you is that can UC Mobile has got lot of session starts like there many people who are coming from Mobile. Compare to desktop but when it Mobile. Compare to desktop but when it comes to checking out some product the there

[1:25:49] Was a sudden drop in mobile but in desktop It was much better. So for session start yes Mobile is good but where is it when it comes To spending some time doing add to card, Checkout and purchase desktop has performed Better than mobile. Right? So, session at four

[1:26:05] For starters, the mobile was doing all good. Letter on desk, it it was a you turn and Desktop Has Performed Well in the Last Hour Last year. So it's a very good insight that You Have to Keep Spending More on Desktop Because desktop is giving you the highest

[1:26:18] Amount of purchase and revenue out there Right Similarly You Can See for City Language and Other Filters You Have to See the Entire Journey ok then you also have something called as check Out Journey Report Now What Is The Difference

[1:26:33] Between purchase journey and checkout journey like In this report after like add to cart In this report after like add to cart ok let me just

[1:26:45] Turn off the toggle. I don't want to see the Comparison. What, uh ya. Session Start, View product, it's like you have check the

[1:26:57] Product, then you go to add to card, Then you did check out and purchase. But you know, There are steps between checkout and purchase As well. That is not covered here. So, to see That, where did the drop happen because it's in check Out and Purchase as Well, There Multiple Step

[1:27:09] The user would do. So That Is Something You See In The Check Out Journey Report. In the check out Journey Report It Will Show You More In Depth Steps from check out. so can you see After check out there are two more steps that You do add your address if you know and

[1:27:21] Then you give add your payment method right and Then you purchase. So This Will Tell You Where Did the drop happen? so can you see there a Very Big Drop Between Shipping And Payment. And again after payment and purchase is a Very big drop. It Was All Good Between Bin

[1:27:34] Check out and addshipping. After that the user has dropped out and obviously that's the Time was major people think to go back and Think again. Right?

[1:27:49] Starting Lead Was From Mobile, Mobile was leading but since you came from ad to Card, The Lead Was Taken By Desktop. So, It's Inside That You're Giving to Your Client Desktop as well. For this brand Especially. So I Think We Stopped At

[1:28:05] Purchase journey and check out journey. I think Have already discussed purchase journey and check Out Journey the Difference Between Both. Ah Purchase Journey Shows Like The Overall Overview But Check Out Journey Covers the Middle Part That Happens Between the checkout and the purchase which is

[1:28:17] Shipping & Payment. again you can see this Flow for ah multiple things like browser, Flow for ah multiple things like browser, Gender, age, language, city, region, country. you can compare as well as i have told it As a compare toggle over here. Now, uh,

[1:28:33] Tabs. Ok? If the brand has done something Specific promotion. Ok? You Can See You Can Kind of track ah how did that promotion Work for you. So, there is a separate section

[1:28:45] Given for that. and lastly like in Transaction as well. We Don't Ideally Refer To the Pro Ah Promotion and the Transaction Ah section because anyway the promotion is Part of a campaign. So we get that in. The Acquisition Report. Ok? Ah Again

[1:28:59] Transaction is more with respect to each other IDs. Okay, people who have purchased and we can Track some of the Ids. So You Can See Performance for that as well but again as I Said not the important section with in the Monetization One. The Important One Is Yours

[1:29:13] E-commerce purchases. Purchase Journey and Checkout Journey. Ok? Then you have this retention Report. Now as I have retention is like, Am You know the time that the user has spent on Your site or app. And like how many of them

[1:29:28] Are returning each day and what is there LTV? What is there lifetime? Transaction value? Ok. So retention is like how well you are able to retain the Client. OK, this is what we mean. Now Ah in this retention report guys, ideally.

[1:29:42] One Thing Like, See Now the Tracking I Can't An income can't commit that the tracking is proper. An income can't commit that the tracking is proper. Because I have set up this demo account. But One Thing That Your Client Would Be Very Interested to check is this average 120 days

[1:29:55] Value Basically What is the LTV Lifetime Transaction Value of that Consumer OK, so they want to know that OK. Once the Consumer Came on Board Ah How Many of them were new how many of them very Written ah ah returning users so like out

[1:30:09] Of like 30- 37 new users here Likes Around 8.9K Ah Returning User Age have previously [nasal sound] visited your Very much interested is to know their average

[1:30:24] Ah 120 day value. 120 Day Value As In Like in The Last 120 Days Since the Clone Like in The Last 120 Days Since the Clone Customers Came on Board How Much Ahead What is there, what is there, lifetime Transactional value. Ok? So Again That

[1:30:37] That is something that they get tracked but ah From brand to brand it differs. Ok? The report is the user report. Now User report ah as i mentioned yesterday as well

[1:30:49] User Report Is All About Demographic and Take. Ok? So, Your Client Has Anyone Question with Respect to What Demo Anyone Questions related to demographic and Geography You have to far to this section of Demographic details. Ok? again

[1:31:02] [nasal sound] If you go over Here you can get the data from the country, Region, City, Language, Age, Gender, interest. Ok? When I say interest, basically ah the audience have what kind of interest. Ok? so ah you know ah like if you

[1:31:18] Are doing any met running any met as are Running Any Google Ass and There Also You Need to input some targeting. interest Targeting. So you can pick up from here. so you here you understand that okay, what What Kind of Interest Your Audience Has? End

[1:31:30] How are they converting? So, you can know What are your pop top performing audiences? With the section? Obviously, apart from That you have gender, age, language and all. and then This Audience Section Is Something That You Have

[1:31:42] To Customize For Your Brand. Ok? This is More with Respect to What Kind of Interactions that they have done. so I have told you in yesterday as well that this Audience Like All Users, Non Purchasers, Recently Active Users, Engaged Users, Users

[1:31:55] In San Francisco, this is all Customized. OK, you can customize this Audiences Based on the Interaction and You Can Track How Are They Performing. So, this is Not the default one. The default one are under the Demographic details. This is customized

[1:32:09] Brand [nasal sound] Like This Brand Merchandise Store Wants To Track How the Users of Sansfuses Are Performing. Seven Day What Earning Users 28 Day Top Spenders. So they have customized this. This

[1:32:23] Is Not Something the Analytics Will Create For you. Ok? And the Last One Is a Take Report where any question related Two takes. Ok? Like

[1:32:35] Getting Started with Browser If You Could See So You can see what is a browser which Is Performing Well for Your Brand OK Ideal It Is Usually Chrome The OG Okay There is no other apart from Chrome You Can See Device Category Like You Know Which

[1:32:49] Device is performing well you can see model What Kind of As Well So You Want to Know of people are purchasing from my website Like what kind of phone they use. So, Okay, by the way, just one thing, wherever you See this not set on your analytic that means

[1:33:04] Ah ah ji is not able to track it. I think I said this yesterday as well these people might Be using VPN or Incognito as Difficult to track the data. So That Is Something That Goes Into Notset. But yeah, you Could See and There Could Be Some Tracking

[1:33:16] Problem from your end as well. I not Saying it's always the user. but it could also Be sure you have set your tracking properly And because of which you are not able to And because of which you are not able to Capture the data. So but or apart from that

[1:33:30] You can see like you know their different phones Models Right Like People Are Using What Scroll to the Other Side You Can See How Much Revenue You Are Able to Generate From These Particular devices. So if I see like for Last year [nasal sound]

[1:33:52] Joint to December Vi was the phone I think It's iPhone Only But Or so apart from notset is iPhone than Pixel 9, Pixel 7, Pixel 9, Pro XL So

[1:34:04] Performing Well, So You Can Just Target Specifically, those design ah devices. you want To have some platform idea. If If You Are doing some ah promotion on some ah ah how should From mother. Like now because it's only setup For web it will just show you web. You Can See

[1:34:19] What Operating System Your Website Is For Performing well again. So these details are Also there is what I am trying to say. And This Is How You Summarize the Entire Reports section under Google Analytics. Ok? So, Just to give your summary. in real

[1:34:34] Time V See the real time data of last Five and last 30 minutes. We Usually Special Occasion We Try To Check This Report. Acquisition Answer If You Have Any Question With Respect to platform, channel and campaign

[1:34:47] Performance. Engagement Will Help You Answer If you have any question with respect to The Pages performance? Monetization Will Help You Answer If You Have Any Questions With Respect to the user journey or the product Performance? Retention Will Help You Answer

[1:35:01] How Much Like You Knows How the Users Are Coming back to your site? How much you are able to Retain. In user there are two type user The attribute which will give you all Demographic and Geographic Level Data And then in tech you get all tech related

[1:35:14] And then in tech you get all tech related data. Ok? Now Ah The Next Part Guys Ah is the matrix of something called as. I Think We've Already Discussed Key Matrix In our ah paid campaign session as well. But Because it's also part of your ego

[1:35:29] Analytics session. We will take ah how should I say a quick walk throw. Ok. Ah of because Again you will be able to brush up your Skills Again with Respect to Matrix.

[1:35:42] This is more of like a refresher we have Discuss all of this. If you refer to my paid Campaign Session You Will Find All of This There. But let's just go through it once again. Ah Because this is again helpful for Analytics. So, uh, ya. what are different

[1:35:57] Kind of KPIs Guys? there are four Types That We Divided Into. you have Quantitative, Qualitative, Lagging End Leading. Ok? Again quantitative will give You ah data as in number. Qualitative Will represent among the textual forms of

[1:36:13] data. Lagging Indicator Is More of Like You R Comparing the Current Matrix with the Past One, And Then Leading Indicator Is, It Will Help You Do Forecasting the Future Trends. Ok? So, ideally our matrix Are divided into these four types. Ok?

[1:36:26] Again you don't have to mug up all of this. So Guys, chill or on this part. no one no one Quantitative Qualitative Lagging Leading These are just some terminologies that you might Here and You Can Refresh Again with It Like Digital Marketing Is Not About Mugging Up

[1:36:42] Things are ok so just understand the concept That's enough okay now ah That's enough okay now ah With respect to you know all this ah ah sorry With respect to all of these KPIs, we Further divide into multiple indicators.

[1:36:59] Ok? So you have input indicators, output indicators, process indicators and Directional Indicators and There Are Others As Well Which Is Practical, Actionable And Financial. Ok? Now again what each one of Does wood mean your input indicator is, ah you

[1:37:13] Are you trying to just analyze whatever? Available numbers that you have. and available Away available resources that you have. Ok, Your Output Indicator Is, Which Will Indicate the final result of your entire Process. Right? Your Process Indicator Is

[1:37:27] You are time to show some effectiveness within The Process. Your Directional Indicator Is More with respect to the performance of your Like overall organization in general. and then Indicators, Actionable Indicators and Financial indicators. Ok? Practical

[1:37:43] Indicators are more of like your challenging In the existing process. Actionable is In the existing process. Actionable is More with Respect to How You Can Again Check The Future Actions or the Ability of Overall Off- organization. And Lastly Yours

[1:37:57] Financial Indicators Are Like How Sustainable Your Company Can Be or Your Brand Sustainable Your Company Can Be or Your Brand Cain B. Ok? Now, There Are Different Kinds of KPIs and we I think I have discussed All of this with you guys. Okay, we have ah

[1:38:10] Kind of Disc We Have Went Through This in the Past as well. Ok? So return on asset is More of Like Return on Expend You Remember We Discuss Revenue Divided By AddSpends Right Now and Return on Asset can also be revenue divided by the

[1:38:25] Amount of money to put on your brand overall The Right Lead Conversion We Always Have Already Mentioned this in the past lead conversion is Like How Many Leads You Are Able to Generate and out of how much you are able to convert Right Customer Retention Rate Basically Once the

[1:38:40] Customer buy from you for how much time you Are able to retain them? OK employee turnover Rate Is More With Respect to How Much Business you are getting from your employee. ok now You Have Customer Lifetime Value I Have

[1:38:54] already spoke once let's say if if i am a Myntra Customer Myntra Wood Track How Much Revenue I'm Trying to Bang on the Table Since the First Day I Had a Boat Product from Myntra till date. Ok. Cosper Lead Cosper Acquisition. now this are

[1:39:07] Two different things. Cosper Lead Is How Much You How paid to get details of the consumer. that Is Cosper Lead. Like just if I share my Details, my name, number and email ID. So, How Much a Brand Has Paid to Get This Detail Of mine. How much a Cosper acquisition is

[1:39:22] Brand has, spend to acquire me as a. Consumer. So, one is, Cosper Dully is like Just getting the details of the consumer. Cosper Acquisition is like it's acquired. I have Bean converted. Now for the Conversion How Much They have paid. Right? So I think we have

[1:39:35] Discuss this in the past as well. Ah Now again again When we talk about your matrix ah sum of your quantitative matrix can be Measured to understand how effective your

[1:39:47] Business Wood Function. Ok? And again this is Some things that the brand usually checks how Much views you have got. what is the Engagement? Leads, Sales, How Much Business You Could get what you are able to achieve the goals Or not? Some they are some vanity matrix as

[1:40:02] Development? What How Your Project Has Been Working? How Your Product Performs Has been doing? So now then what is the Difference between like KPIs and Very Confused That What Is KPI And What is Matrix? Ok? Ah KPIs R

[1:40:17] What is Matrix? Ok? Ah KPIs R With respect to some specific timeline. Ok? So, this is the Matrix, okay? so all Matrix R KPIs at the end of the day is What I would say. So when we see it with The Name Is Key Performance Indicator. Ok?

[1:40:31] Like We Just Key Performance Indicator Means That You're Just Taking Few important matrix okay so there are Multiple Matrix Out There in the Market Okay, when I say KPI, KP is only those Matrix which shows exact impact on

[1:40:45] Your business, okay, so this is matrix only. but with which are with a very specific Timeline OK They Are Very Action Oriented Right for example matrix is ​​impression Right for example matrix is ​​impression Ah Reach Cospor Click Click CosporLead But

[1:41:00] But what is the KPI? My KPI is Cosporally. Because that is showing an action For my business. Right? so the full form of KPI is Key Performance Indicator. so you RK again this KPI thing was from Brand to brand. Ok? Now, with KPIs

[1:41:15] You can kind of prog a you know track the Progress Towards Your Key Business Goal Age Income Menshand. It will help you to do a lot of Strategic Dis decision making. it is Departments. And it has a very high Level of perspective. When I Take Off Talk

[1:41:30] About Matrix again ah they're kind of Unit of Measurement How We Are Measuring Session Is a metric a revenue was also a Matric OK But Matric OK But So okay ah how should i say matrix is ​​more

[1:41:45] of like a different things that you are trying to measure from those metrics there Are some KPIs as well. Ok? Now Again Matrix Will Help You to Drive Some Measurement. Ah it it shows a performance of Ah you know overall process of your business.

[1:42:01] Start from your reach to impression till the End of revenue as well. Ok? again it will Business activity. Kind of relevant to Some Specific Department to Department As Well, and It's a Low Level of Perspective Because again people get confused. when you

[1:42:16] Show all the Matrix, imagine I creating a The table where I'm showing you all the Matrix, You get confused, that's okay, what should one do? Check? But KPIs as I said is very business Check? But KPIs as I said is very business oriented very specific right so that's

[1:42:28] How can you divide between KPIs and Matrix again like for example over Here If You're Talking About Sales Growth okay ah what one would check ah when

[1:42:43] It Comes to KPIs vs. Metrics OK So Your KPI Is More With Respect To If So Your KPI Is More With Respect To If You would see, we would see that you know how much ah Revenue We Will We Were Able to Generate Right Ah how much we were able to grow our business.

[1:42:55] But in metric you will see the ratio. you will See the bifurcation out there right? So Metric will try to divide your data into a in a in a very diff like starting. From the users of the product until the end Of the conversion but KP is like pretty

[1:43:09] straight forward is what I am trying Two to over here. Ok. Now See When It Comes to Measuring Your KPIs Ah there are some procedures that one would take Okay, and now this is very business to business.

[1:43:23] Okay, and now this is very business to business. oriented okay a starting with ah you should No for your brand what do you mean by Success Like You Have to Define Your Success OK As I Said for E-commerce Brand Success Could be there return on add spend for some

[1:43:37] Of them it can be profit of ad spend for some of them it could be lead some of them it Could be a quality lead. You Have to Define Like this is brand to brand. Ok? Give Have to define what is their success. Ok? How do they define their success? Ok? donation

[1:43:51] Transparent System When as a System Is Like platform. Platform Where You Can Like platform. Platform Where You Can See this number. Ok? Then you have to share the Updates with your team and stakeholders. Ok? You have to report your KPIs to

[1:44:04] Your Team's As Well And Then You Have To Try To improve the performance based on the Results of the KPIs. So This Is How We Measure the KPIs. First we have to define ok what what what metric and what Is a KPI for Our Business Success? Ok.

[1:44:19] How would we measure it? then you have to also Discuss this with your Share She- Sher Ah Stakeholders and your team members. Ok. then once you get this clarity you can Start Reporting That KPR Like Seeing Seeing Those Numbers. And then ideally

[1:44:33] Obviously not if I just see my rose is To X. I don't have to sit ideally. Right? Have to Make Sure That It Is the Performance is improving. I have to Increase the OS as well. Right? there are some Techniques that the brand again uses to

[1:44:47] Major the Business Matric. give priority Their objective. rewrite there Objective because see what you planned on First Day Won't Remain the Same in the Inn Few years. People do a lot of pivoting. Ok? So, when at first, whatever

[1:45:01] Objective: You are writing, probably, There are lots of pivots that we do. End This is also with respect to Marketing. The First Day I Started My Campaign, It Won't Remain This - Remain the Same Till last- last year. because ah then what

[1:45:15] Are you testing with? Ok? so you have to do Lots of Pivotals Based on Things What Work what doesn't work, right? so you too Rewrite your objective. You Have to Start Set ah set a benchmark as well for your. Business Matriculation. You should know okay, for my

[1:45:27] Business, this is my benchmark. Otherwise, How would you achieve anything? Right? So, now, How do you put a benchmark? We Have to See The Industry Standard. Ok? You Can't Say that's okay if ah if a clothing brand is Getting a profitability of 20% ah my

[1:45:42] Electronic brands would also get a Profitability of 20%. No not possible. Industry to industry the benchmarks vary. So You Have to Do the Right Industry Benchmark. You can't compare clothing Business to a tech business. Right? You Can't

[1:45:55] Compare B to B to B to C. so you have To find what is your benchmark? What Is your benchmark business metric. Ok? Again, use some action for your learning. Indicators and Then Keep Measuring Your Plan. That's how ah business time to measure

[1:46:08] Their Matrix. Now Guys There Are Many Tools as I said ah where you can track All the KPIs. The One That We Have Already Checked Is Google Analytics. Ok. there are Brands Who Use This Tool Called As Sales Fforce as well. Ok? Very popular in the

[1:46:23] Dashboard of each employee as well as the Entire Company. Ok? So it's very popular Solution for KPI tracking. It Will Help You to create some personal dashboard for every each of your employees and the Business in whole as well a very popular tool.

[1:46:37] You might have heard about this tool called a Sales Force. Then there are other tools as Well like there's something called us Koro. Am Again it will help you see overall you know

[1:46:49] Aspects of the Business on Like One Single dashboard. Sea Guys, Google Analytics is mandatory. I would say this Is it like How Should I Say? Ah You there is no option for it. You Can't Say That's okay instead of Google Ads I will do

[1:47:03] Something Else. This is like your OG. Ok? The remaining one you can choose any one or two out Of this. You Don't See It as a Business You Should Not Using All the Tools in the Market Because of Touch Not Using All the Tools in the Market Because of Touch Me It's very confusing. Ok? what you

[1:47:17] Can Do As A Business Is At The Start You Can try using all the tools. And then stick Two tools which work well for you. Ok? For example, when AI got introduced I Used All the AI ​​Tools I Have Used Chart GPT Persistence Cloud Ah

[1:47:31] Gemini Notebook LLM You Tell Me Ah And I'll Name It When I Was Using All of This I Understood Which one is helping me with what kind of answers okay and then I just take two one Or two tools. Because it looks very fancy

[1:47:47] Dayat I am using this tool dayat tool. But it Takes a lot of time. It Drains Lots of Energy as well. Try Attempting By Yourself. If you tell me that's okay ma'am I am I'm using all the air tools on the market. Chargibity Cloud Whatever You Could Think

[1:48:01] Off. It will drain your energy. it will make Work more confusing. So at start you Can check out all the tools but later on you have Two stick one to one or two. you can't sit on Will drain your time. It will drain your Energy. Ok? So, it is like in

[1:48:19] Business or in Marketing. Ah, ah, this Term, I mean you no more the merry doesn't work. Ok? You First Check Out All the Things That Are there in the market and choose the pick the The Right One for Your Brand. That's it. Ok? So, if you think more the merrier woodwork,

[1:48:33] No. I am not saying you should not test Out. First Test out, and then stick to One or two. Don't Keep on Working on All the Tools Till Your Lifetime. it doesn't make Any difference. At the end of the day, every The tool is the same. The function is also kind of

[1:48:46] The Same. It's Just That's the Kind of I Mean For AI to be able to answer in different ways But If You Can Use One Tool, You Can Use Another Similar Kind of Tools As Well It Is Not a Big Brainer All of Them Have Kind of Replicated in Many Ways. Ok? so if you

[1:48:59] Can use salesforce you can use coreo as Well well is what I'm trying to say. Then there is one more tool called data Pinene. Again in Businesses Many Brands Use this. Ah it is again a very advanced Analytical Ah Tool. It has a very great

[1:49:12] Interactive dashboard. Again you can find Out New Relationship and You Can Kind of Get the trends as well. Again, these are all Fancyier tools. Ok? So since I said, if Using one and two business tools that if. You Don't have to use data pie nar do do do

[1:49:25] Do do do do have to use in its soft. Like you can't have to use all of this. I am There in the market. You as a business have to Go and find out the right one for yourself. Ok. So there's something called as in it's soft As well. again you can you can list down the

[1:49:39] Sames. You will get the PPT. And you can Try to Check Out by Yourself, Ah and You Can figure out which one works. The OG Is Your Analytic and Sales Force. this are some Late in the market. But for me I have I Have always for me analytics and self

[1:49:53] Force As Work Well. Ok? Work Well as In Those are OJs and I've been using them It's soft. Again the same thing. it will Help you to create all those visualizations Dashboard and all. Taboo is very great. OK, Tableau is something I'm trying to learn.

[1:50:09] Dec. Ok. Ah so what what's in taboo What we can do is we can also Connect our analytics to Taboo. Ok? So You can connect your analytics to your Taboo and it will automatically refresh data From Analytics and other web apps. so if

[1:50:24] You are using any other web app you can see All of their summary in tab. Tallu is a great Platform One Can Try Out. Ok. Ah Simple KPI Again Same Like in Its Soft Create some dashboards and all. there's something Called as Smart Sheet. Again Here You Can

[1:50:37] Create some visual status of the project, Summary report, goals, deadlines. again you Can Use Your Google Data Studio As Well. Reports You Can Create Customizations

[1:50:50] Dashboard again does the same thing. so there are Many in the market. there is something called As I Dashboard. which is there in the market. There is this ah you know ah app

[1:51:02] Called as handy KP. Ok? Now this is like A mobile app and it will control your Business KPIs and It Will You Know It Will It will majorly focus on some mobile data Visualization. So you don't have to refer to the Desktop The Only Difference Between This Is You

[1:51:16] friendly kind of an app that they have Created. Ok? because what happens Whenever we want to see numbers personally, As well. I Am I Find It Very Difficult To check it on my phone. Like If You Ask Me That ma'am can you open your analytics on your

[1:51:31] Phone and tell me the number. Trust me I can't Do that. I am not used to only seeing I mean whatever dashboards I used. I am Used to using it on my laptop or bigger Screen. I don't know how to navigate on Phone. I don't know how to see it on the phone. So

[1:51:44] If you are someone who is very busy moving around And You Still Want to See Numbers Like This Friendly is what I would say. you are Analytic Platforms and All Are Not Mobile that you get on your laptop and try Open your Google and on the phone. it is

[1:51:58] Very, I don't it's very unknown as well For me. Like I can't function I can't I I can't even spend like a few minutes If I am opening the link on my mobile Okay, and then they gave something called as a clip. Folio so again ah it is a cloud base app

[1:52:14] A here you can show share some real time Business Dashboards Again Web Browser Monitor Mobile Devices Can Be Used For all but as I mentioned clearly even if Most Important Was Your Analytics Sales Force and Tu Okay Okay and then

[1:52:31] HandyPI In Case If You Are Someone Who Is Very busy person can't open your laptop and on the go you want to see some numbers okay there Are Some Tools for Metric Tracking as Well A So Again Similar to Google Analytics There is a tool called a start counter but

[1:52:48] It Will Show You Numbers in a Very Simpler Way Format ok but again guys the OG is OG I Wood say I have I've checked all of this Tools Ah I Personally Prefer Analytics

[1:53:00] This is a very good tool that I like the Something called crazy egg okay ah so now this markets so there's something called as Microsoft Clarity Okay so you can check Microsoft Clarity as well there something called as mix panel as well ok now what

[1:53:17] This tool does you have to give a website? URL to them and heat map it will record Your Website Activities. So It Will Tell You A like it is it will kind of capture What's happening on your website. So can You see these yellow dots, blue dots and all.

[1:53:32] This will show you like where is your The user is spending a lot of time on your Page. What is the section they are clicking the Most. What is the section that they are It Is Time To Show You Where They Are Spending Time on Your Page. like what

[1:53:45] What interaction are they doing? Did they Like, if you see a lot of interaction on the Bane, it will show you properly in blue And yellow. Right? So, I personally like it. kind of tool because you understand ah What exactly is happening on your

[1:53:58] site. Now You Can Use This Tool You Call As Crazy Eck Der Or Other Alternatives Also In the market call as Microsoft clarity End Mix Panel. Ok. Ah I was just End Mix Panel. Ok. Ah I was just trying to because ah

[1:54:20] Actually I am still so I have my Business page. But one second. So what will I do because I am not able To log in to my back end of my website.

[1:54:32] You this clarity part. Again this is like Your Crazy Egg only. Ah very easy. you just Have to. So what happens? Ahem the way you have Crazy Egg. The Similar Way You Have Micro Microsoft Clarity. I prefer Microsoft Clarity. so what you have

[1:54:46] They give you a code to be placed on your Website. Ok? So They will give you a code like now my website Is a WordPress website okay so they have okay

[1:54:59] Let's just do it right now I will do this in In front of you guys give me two minutes I will In front of you guys give me two minutes I will Logged in to my WordPress account so it's It's Created on WordPress by the Way And what I will do I will try to do

[1:55:12] This in front of you guys only so it's Like your crazy egg, it's just what I am. Using Another Tool for This But the Same Use Case Ok. So here they will give me a code

[1:55:25] And I have to set this up. So okay by the way for obviously this so it depends on What you have created is your website. Ok? But you have to install the code. Ok? so it Completely depends on platform to Platform. People Use Multidifferent

[1:55:38] Platforms. Ok? So for my website Because it's created on WordPress. I will I've I've locked in here. give also Tell you the step what to do. So they are Asking Me to Install One Plugin Calls Ah Microsoft Clarity. ah what is the

[1:55:51] Plugin Guys Ah on WordPress Plugins Functions Like An App. It's Like Imagine WordPress Account Is a Phone and Plugins Are Like App Like You If You Want To Use Different Things You Have to Install Plugins For that. Ok? So, you can call the plugin as

[1:56:04] N. App. Ok? So, here I have an option to Install this plugin. I will go over here. I will search for the plugin that I want. So I want Microsoft Clarity.

[1:56:20] My website is pretty new. So We Might Not See Lot Of If it doesn't show up right now then we can Try out later as well.

[1:56:36] Think Not Sure Why But It Is Not Popping Up. Okay let me try again. Let me try doing add plugins

[1:57:15] activate Okay, so you can refer to this.

[1:57:35] my own website so I just selected my Website Name: Okay and Then I Can Say Get Started Because this is a new website. I am not

[1:57:47] Sure How Many Heat Maps Will Be Able to Sea Butt

[1:58:01] Pretty New Website Like We Have Hardly Created like a few days back for this. Ok? So right now it won't show me all the data. But In future ok it will show your data like In future ok it will show your data like Dec. It will ah you know it like the code

[1:58:16] Put it. You Just to Give Your Website URL and the code automatically gets put Put it on your website. So if you cv Don't have to give any code as it is. Ok? I And It Will Start Tracking Daya Performance. Now the problem is because the

[1:58:30] Tool Is Only Set Up Today. what we can Du? By next week we can come back and See If We See Any Performance Over Here. Ok? and also second thing the because my The website is pretty new and it has less Traction. and it will take some time to

[1:58:44] Collect the data as well. Ok? but probably in the in the Right now I can try and do something. We have Disqus Hit Map. The Heat Map Will Come Back and we'll see ah later again. Let me

[1:58:58] I mean ah you know once we see some data from My Page. Will I mean because it's just set Obviously this website should get a good amount of traffic as well because it is a be To be a business. You Know the Traffic Is Not

[1:59:13] That's Hughes. But or we can see later on just Remind me next week to go through this Remind me next week to go through this once. ok ah and or I think That's no. Just showing one user. Anyways. Ok,

[1:59:27] We will keep this the way it is. Now, let's Ah go to the next part which is ya. V Stopped at Crazy Egg Now Twitter Analytics. Ok? So Twitter Analytics

[1:59:39] account and if you are running any aids in General and if you brand who is posting there Ah, they also have an analytical tool where It Will Tell You You Know the Kind of Followers Ray Ray Responding What Kind Of Engagement you are getting. It's Like Yours

[1:59:54] Instagram Analytics Only. Ok? Ah Again On Facebook, we also see something called Facebook Page Inside. where you see how your The page is performing. Ah I ah like a basic Idea on the Kind of Likes You've Got. How Many People Your Post Was Able to Reach

[2:00:09] Out to what is your engagement. So Again It's a free it these are all how should I say Free platforms which are embedded in Your Social Platform Itself Right You Don't Have to pay for this is what I am saying. Ok? Then there was something called a webrand.

[2:00:22] Ok? Then there was something called a webrand. Ah So Webtrends Will Help You Understand Ahem you know what kind of content usually Perform Well Overall with Respect to Yourself Digital Marketing Channels. Ok. Again Ah Wood I say it's a great tool no I mean your

[2:00:35] Analytics Anyways Give You This Answer. Ok? So, why you want to take more load off Using 10 other tools out there. Ah Google Alert is a good tool. I think we all know About Google Alerts, right? so come so what Google Alerts Would Tell You It's a It It

[2:00:50] More About You Know Ah It Will Help You Focus On Evaluating Your Marketing Campaigns results and it will a it will also set the Frequency of some automated alerts OK Where your brand has been mentioned? Interaction with for your brand in general so

[2:01:06] You Can Set Up Google Alerts as Well Google Alert One Should One Should Put It Out So

[2:01:21] Website OK You Can Monitor in General Age Well So let's say I want to create an alert

[2:01:38] delete it because there are many So I will have to use another web website of My own but I can say I want an alert for This Brand Name of Mine

[2:02:05] load but it's it's a very easy setup is What I would say. A. YouTube Analytics Again, if you have a YouTube channel, you can Analyze Your Channel Performance in the YouTube Analytics section. Again Ah Give You Idea About your views, your channel performance,

[2:02:18] Adsense Revenue as Well If You Are Allowing You know to run ads on your channel. Hot Jar Again it's about the same thing I mentioned. It's like your Microsoft Clarity. it is Like your mix panel where you can measure the Performance of your landing page and blog.

[2:02:33] Again it will record your sessions on the Website. That It Will Help You Understand Where Exactly Time Has Been Spent On Your site. So, Hot Jar is like your Microsoft Clarity. It Is Like Yours Crazy one tool only. Okay, nothing new.

[2:02:45] Crazy one tool only. Okay, nothing new. Hootsuit, ah it's a good tool for, Competitive Analysis. OK, I like whooooo When It Comes to Compute Analysis well. And it is also a good tool to Understand How Well You Can Do Your Social Work

[2:02:58] Media marketing. Ok? So, here you can Track your overall social media performance. By the way this is a paid tool. it's not a Free one. In See All This Tool Most of the Tools are paid. Ok? The Free Version Just Give Your overview. Ok? So at the end of the day you

[2:03:11] Have to pay a premium price if you want To Use The Best Feature Of The Tool. Hens It Recommended you just pick one or two tools and Buy a premium for it and use it. Instead of doing all the free stuff on all the 10 Free Tools, Even the Free Tool Will Won't

[2:03:25] Will ask you to buy a premium. or it will Ask you to try it with another ID. So Instead of going into all of this hazel ass I Always Say Pick Up Just Like a Few Tours And get started. Ok? So whoosh is over All Good To Check Your Social Media Performance

[2:03:39] Across the channels. Ok? So late say your The brand is on Twitter, on YouTube, on Lindin, on Facebook on Instagram. Now If Obviously, all of this platform has there On Analytic Section. But Again It Gets Very Cute If You Have To Go And Check Each Of

[2:03:54] Very Cute If You Have To Go And Check Each Of The Platform. So you can get numbers of all of this platform in one tool which is Husat. So if you want to monitor overall your Brand Social Media Things Come Inside of Going Two each of the social media platforms just

[2:04:06] You can buy a subscription to Hootsuite And you can track it like on one Platform. Ok? And there is something Called us Kismik as well. Ah Again It Is Your Website and App. But as I said, you Already have Google Analytics for this. So,

[2:04:20] One should not buy a premium platform. Ah You one shouldn't pay for ah ah a platform or You one shouldn't pay for ah ah a platform or A tool like this. Ok? Ah A tool like this. Ok? Ah So I Think We Can Now Go Back and See

[2:04:37] It's not loading. Okay, will I check this later again? So, So Far Guys, This Were the Amount of Tools Which are there in the market? I will Reiterate for the very last time. Not Necessarily you have to use all of them. for each

[2:04:50] As I said, the Ozzys got what they'll give you Most of the answers. Ok. Give for Social Media You Can Choose Hootsuite. I recommend. And There are other platforms like Husuit as well Like you have HubSpot and all. you can suck Any of one. You should have Google Alerts. You

[2:05:05] Can Have One for Business Call a Sales Force Or something on that line. And one you should have Or something on that line. And one you should have For your heat map. To See You Know How Your The website has been performing. So, you can Here use Microsoft Clarity. or you can

[2:05:17] Use Hot Jar or Crazy Egg. It's up to you. And lastly, if you want some handy app Like this. rest would you ask me that should We check all the tools I would say no. Ok. Most of the brands you will be working with Wood has how check all the tools and then they

[2:05:30] Stick to one or two. Like I've Been Working for the Last Seven Years. I have work, I mean Like we usually stick to one or two tools. The end tool is by default selected by your Client or by your ah manager. in case

[2:05:45] If you have some new recommendations, you can pitch. But you know no one wants to take that hustle Because they have so many things on your Plate. No One Has a Time to Explore So Many tools in the market. Right? So I my Preference Has Always Been to Use an OG One

[2:05:58] Which are there in the market for a very Long time. Who has a really good reputation And I have already disclosed the name of Doze. Ok. Now in Analytics We Have Discuss the report section entirely. Let's Go to the next part that you should know

[2:06:11] Which is the advertising section, okay, and I told you not to close your demo Account. Ok? So Now in the Advertising Section Guys A I'll Just Talk About Section Guys A I'll Just Talk About The statement section that one should know okay

[2:06:25] The statement section that one should know okay Mostant one over here out of all is something cold edge Key Event Attribution Path OK If You Hover To that can you guys on your screen as Well go to the Advertisement section and go to

[2:06:41] Key Event Attribution Path Quickly So we all can see it together. And I will Show you what exactly is that. Now This Is A very interesting report and trust Me, I rely on this a lot. OK, and this Helps me a lot to convince my client

[2:06:56] On various factors. So, what exactly? Is this report time to show you the event? Attribution path. First Thing Attribution Path means see a user doesn't convert through one Channel Atleast In Today's World Where You Have So many options. You know you have to

[2:07:14] Ideally track how did the user get Converted When I Say How Did the User Get Converted first time from which channel They came to the site the second time from Which channel did they come to your site and Ideally from Which Channel Did They Got

[2:07:27] Converted This Is What We Call As Attribution Path Attribution Path Wood Mean That You Know What Is a User Journey Like For Example I got to know about the brand by While I was Googling around then I Also seen are social media ads, so many

[2:07:40] from them and lastly I got converted Entire path. Ok? And this is what this Report would tell you that's what the users Path for Conversion. Ok? So before I discuss this top most

[2:07:57] Part, let's just see this table. Ok? I Will Increase the Roper Page for This and Let's Check this for last last year. Ok? So I came Will choose the date range of Jain.

[2:08:33] Last Entire and I'll Just Show You How To read this report. Ok.

[2:08:59] Very first time. But what this channel What This Report Is Trying to Tell You Is Guys. What is the user's path? Ok. So, This Brand Last Year Had Generated Around This this this is a revenue count. Ok? So, how did they generate this revenue?

[2:09:15] OK, What Was the User's Journey Majorly? Ok? Now If You Could See The First One Shows Direct Edge 100%. So that means this much Amount of Revenue Just Came From Direct. Ok? Like, People Directly Search for the

[2:09:31] brand for the very first time and they got Converted is what did is trying to say. This amount of revenue directly came From organic search like they for the first Time only in one go they took the action and they Buy the product ok similarly through paid

[2:09:47] Search Ad This is the amount of revenue they Generated like the user search for something they So an add and on the first interaction Only They Got Converted OK Now Till Here You Could See Only Direct One Organic Search can you see here it is showing one one one that

[2:10:02] Means like the person just search directly And they got converted they searched through Organic They Got Converted in the First Time Itself Now from the Fifth Line You can see into to so what does this into to means the first time user went to the

[2:10:16] Website to Organic Search They Did Got converted the second time when they went Got converted okay so here you will see to over here to touch point means they went through the Same channel once they didn't get converted Second Time They Got Converted Right

[2:10:30] That means the third time they went to Organic Search They Got Converted Now See this okay this one Sorry, I'll just scroll down a little. bit if you see the 12th one ah this is Completely Different It Sees Paid Search and

[2:10:45] than organic search what does it is time to From The User Took To Journey First They Came To Google around, they saw an ad and they clicked. on it and they went to the site but they didn't Got converted later on through SEO they got converted

[2:11:01] Right I hope you are able to understand What exactly it is trying to show. So this is showing you the path. Ok? So they have Divided by how much revenue I've got and From which path you have given, you have got the Highest revenue. Ok?

[2:11:14] Like, you would see some longer path as well, Like if you see this 36 line, the user came through paid search, then got converted, then they Come, Came From Organic Search, They Did Got Cut converted and finally, they again got Converted through paid search only. This is

[2:11:27] Something that you guys also do right. You Visit a website from different channel. End There would be one channel from which you will convert ok now how do we use this Report OK what is the point of seeing This Report First Thing You Know There Are

[2:11:40] Many Times Ah When Your Paid Campaign Doesn't Work When I Say Paid Campaign Doesn't Work You Are you running some social media ads you might be Running Some Text Aids You Might Be Running 10 different aids and You are saying that it is not getting converted

[2:11:55] Okay and your kind would come back to you saying That Guys We're Spending So Much Money But Why are we not getting conversion? that Time This Report Really Helps to Save Two Get to buy some time from your client and Convince them to keep on running paid ads.

[2:12:09] Convince them to keep on running paid ads. Ok? I will tell you how. so now if you could Ok? I will tell you how. so now if you could C

[2:12:21] See The User Got Converted Through Organic Search. But How Did They Get to Know About the Search. But How Did They Get to Know About the Brand? Through paid search right? so yes my Paid Campaign Is Not Able to Get Lot of End Conversion. But for lot of conversion the

[2:12:35] First interaction was paid search. So Imagine If we were not running paid search the user would Have not come to know about our brand and they I'd rather not have gotten converted. So, All This 28,9995 of revenue that we have generated, It was not possible if we were not running paid

[2:12:50] Search. Two, the user group converted to paid Search, But They Got to Know About the Brand for The very first time through your search ads. Right? I hope you understood this. Again here as well as you would generate you earn ₹10,000 of revenue through paid search only

[2:13:06] Idly because that was the first interaction. The Person the Consumer Got to Know About Your Brand From There. Right? So, You Can Find Such a Kind of Touch Right? So, You Can Find Such a Kind of Touch Point to Convince Your Client.

[2:13:20] Does that make sense, guys? So, you can Download this report, you can download the Download this report, you can download the Data and Show It to Your Client. that sea Directly, probability and conversion is Not Through My Platform

[2:13:35] You Attribution Model Right Last Click Data Driven in Paid Campaigns I've Taught You Attribution Model So in Google Analytics You can see like you know ah now there only two Paid Campaign Session There Is Last Click and There is data drain last click is like

[2:13:50] Ah the last platform through which you got Converted Data Driven Will See Your Past Performance overall ok. So Ah Like This Will Just show you exactly that if for channel

[2:14:02] Wise How Much Revenue Gets Calculated If You Check It Through Last Click And How Much Revenue You Can See When You See the Data From Data Driven Attribution Model. Right? For example, let's just see this. Okay, for direct it is showing the same

[2:14:15] Number. But if you look for organic search, OK, from the last click it shows a very high Revenue. 5, uh 54,000. But when you see Data Driven Attribution Models at the Edge Revenue is a little bit less because of data Driven Attribution Model It Sees the Overall

[2:14:30] Credit Performance of this channel. it doesn't Just say that okay when was the last time User clicks and they convert from Organic Search. No, it sees the overall flow. That's how much credit this ah channel has but When It Comes to Awareness Consideration and

[2:14:43] Then purchase. Ideally, we rely on data Driven Attribution Model and Not Last Click. Last click is pretty biased. It Says that the person who called me the last Channel You Click and Through Which You Got Converted that should get 100% credit but as

[2:14:56] I said it is biased, right, you are not Giving credit to awareness a channel like Other channels out there so here we always Stick to Data Driven Because Data driven will check the overall performance of This Channels and Then They Will Give the Credit

[2:15:10] It is usually a check of all the past performances. As well okay now in your analytical there is Something Called As Explore Now What Is The Use case of this x explore. Ok. Now This One Is To Create Your Own Custom Dashboards. Ok? Why You Have to Create

[2:15:26] Your Own Custom Dashboard? As I said, you have To use analytics in and out. OK, it is Not a Tool That You Will Open Once in a While At Least In Weeks, You Have You Might Be Using twice or thrice based on how ah Data Driven Your Client Is. Now, why?

[2:15:41] You need a custom report? Because see everyone Time Why You Have to Go to the Report section and put 10 filters and then show the data. Right? See There Are Some Standards Reports That Your Client Would Want to Check On weekly basis or on daily basis. and on

[2:15:54] Monthly, Quarterly and Yearly Basis. So V Do a lot of reporting as well. Ok? So There are some standards, daily reports that You might have to send weekly, ah monthly,

[2:16:06] Quarterly, And and lastly, yearly. Right? so why you Want to always go to the report section and You know put the filters, download the data. It Is it takes time right? So What We Usually do for r standard reports.

[2:16:21] My my my my my my client would be Asking Anyway. So for that we create some Custom Reports. Ok. so you know that there Client Would Ask You on a Weekly Basis or Monthly basis. Create a custom report for

[2:16:35] It. Instead of always going and putting it all 10 Filters Out Late. Ok. So now here, There are different kinds of reports. Ok? Some of Them Are Pretty Complicated for You Guys. So I just show you the basic one that one The One That You Should Know. Ok. So this is a

[2:16:52] That You Guys Can Use on a Very Frequent Basis. Now what is the good thing please Understand How This Free Form Report Works Gates Created. Ok? What I will do. Ah This looks very confusing for you now. So I will just remove everything. So Dyat

[2:17:08] There is no confusion. I will keep this Blank. Ok. So Can You See Now The Report It is entirely blank. Ok. First Thing What is the USP of creating this custom Report? The First Thing Is You Can Create a report as per your wish. seconds

[2:17:23] thing, you can put more than secondary Dimension. So, if you're new in our report Secondary dimension. The primary dimension is Already here and we can put only second Filter which is like secondary dimension. What If Your Client Asks You to Put More

[2:17:37] Filter. You can't do it in the report section. There is no option but to do it. Ok? So There is no option but to do it. Ok? So from lats

[2:17:49] Guys right now. So let's say I go to the report section. Ok? My client wants to know which channel OK, let's say I'll talk about acquisitions. Report only. Ok? My client wants to No All This Channel. OK, the revenue that came

[2:18:03] have the ah the ah convergence that have got From All This Channel. It Came From Witch City And which age group. Now, they are asking For me to put to filter. I can put City Filter Over Here. But there is an option For me to put the edge filter? No. Right? So

[2:18:17] The client wants to see three dimensions and Then they want to see the number. so it it it it Over here. When you need the custom report. Ok? In custom reports you can put Maximum five dimensions. so you can put Five dimensions. You Can Break Down the

[2:18:31] Report in Five Ways and Then You Can Present your numbers. Right? so which is a Good thing. which is not possible over here And trust me there are clients who want to See very in their data. So they will ask you to put all they might ask you to put more than

[2:18:44] Two filters for sure. These days we don't do It's over here. We create a custom report. Keep it created so whenever my client Want to go and see I can just open that Custom Report Instead of Wasting My Time on putting filters every time. Ok.

[2:18:57] Now how to create this report. so don't Worry I'll show it from everything from Scratch. So there are two sections variable setting and Output. Ok? This Is What We Call A Output. So whatever changes I make in

[2:19:10] Our output over here in the white blank Space. Ok? What is variable? Ok? So, In variables there are few things that you Can do. The first thing is your report type. Report. There are other report types as well. For you guys, I'll just show you one

[2:19:25] Or two. Ok? So, you can ignore this part. You can choose your date range over here. Like For what date range you want to show your Number. Right? Right? So, if you let me say I just want to do this for Jain, I can just Select Jain. Ok? Now, Before I Talk

[2:19:39] About Segment You Should Know Dimension and Matriculation. We all know what is dimension, What is metric? This is dimension, this Is metric. So here you have to choose what Is metric. So here you have to choose what The Dimension You Want to See on This Ah Blank

[2:19:51] Screen. Ok? So, I will remove all of them To show you how to add it from scratch. So I will just remove all of them. I won't keep any. I'll just keep one more Two. If you want I can remove that as well. Let me just remove everything.

[2:20:06] So it's completely blank. there is no Dimension, there is no matrix over here. Ok? Ah now, you can add your dimension and Matrix of Your Choice Over Here. Ok? So Let's say I am your client and I will

[2:20:19] Let's say I am your client and I will tell you guys show me a performance of a tell you guys show me a performance of a Performance Breakdown of

[2:20:33] OK Channel Plus Platform Plus Age and 10 Other Things Okay So Your Client

[2:20:45] Would ask you something like this for Matrix I I Want to See Numbers Like Matrix I I Want to See Numbers Like Session. I want to see ah revenue. I want Session. I want to see ah revenue. I want To see I don't know. Ah time spend something

[2:20:58] On those lines. Ok? So you, your client would Ask you they will they will ask you something Like this. First we will add dimension. Ok? So what is dimension? you can either Search from it. So You We Want Channel. So I came From the channel. Ok? I want platform. So for

[2:21:11] Platform What We Choose We Choose Source Slash Medium. I have already spoken about Dec. Right? My client also wants to see Some city breakdown so I can search for City. My client also wants to see some age And gender breakdown i can select age.

[2:21:24] I can see like gender. whatever my Client would want to check. So You Can Search From here is what I am saying. Ok, And you can confirm it. So Now It Is Reflecting Over Here But It Is Still Not Reflecting over here, right? it still

[2:21:36] Blank. I'll tell you why first let's Add all everything over here. These metrics, What Matrix You Want You Can Search From Here. So I want sessions. Right? is my Session? I want to see average session duration.

[2:21:50] Session? I want to see average session duration. I Want to See Think Purchase Revenue Is Correct to See Then We want to see some engagement. Right? Engage

[2:22:06] Session engagement. Right? whatever you want To See You Want To See User Account. Right? You want to see how many users do we have. So you can choose that as well.

[2:22:20] User. I Will Say All of That. Ok? But if you Could say still not reflecting over here. Why Because Whatever Things You Add In Variable it should be added in your setting as well. Ok. now in setting there are lots of Things. Ok? And I will show you one by one.

[2:22:35] Ok? Ignore the Technique Type. Technic Type Is Like How You Want the Report to Be Presented. So we will keep fee form only. Ignore this visualization and this type. First Understand How to Create a Basic Table. Ok? So I will scroll down. V

[2:22:47] Segment thing later because that is for Comparison Perspective. now can you see here They are telling you what you can add in a row. Can you say it says drop dimension. column Drop Matrix. So they are clearly Giving you the hint what you should add. Right?

[2:23:04] So here you should add dimension. here also You can add dimensions in value you should add Only Matrix. Right? Second you can Increase how many roses you want to show How Many Columns You Want to Show So You Can Keep it to Max so that you know you're not

[2:23:17] Missing out on any a column and whatever it. Is okay now first thing here in the column I Will add all the columns that I want what I want I want to see my channel column right so

[2:23:30] I'll say Chanel then I want to see my Source plus Medium column It Will Reflect Don't Worry Now Here in the Matrix Let's Say I Want to add Session.

[2:23:45] Right? So now can you see the table got Created? You If You Want If You Don't Want Dimensions in columns you can put in everyday as well. It's Up To You How You Want the Table To Be Be created, okay, I'm not saying it should be In this way only. If you want you add it in

[2:23:57] Cry. Here you add your channel. Ok? so can you See now it is looking proper. you have you End medium. So now this is primary dimension, this is secondary dimension, Right? I want to add third more dimension I Can do it over here. See So Now I Am Able

[2:24:12] To create I am able to break down my Data in three layers. This is not possible Over here. OK, This Is What I Was Trying to say. Okay, I can add more if I want to. I can I can select campaign as well. If I Want

[2:24:26] To See Campaign Level. So, Here I Can Say Okay, let me just see the campaign level as well. I can put four dimensions. C Now here in the matrix I can choose what The Matrix I Want to See. so I have

[2:24:40] Selected session. I want to see revenue. I want to see active users, I want to C Engage Session. Whatever Matrix You Want to see you can create it. So, the USP is you can add many dimensions over Here. The way they give you restrictions of two

[2:24:54] Over here that is that is not there and you Can create your own customized report. Ok? So that's how you create this table. Now One More Thing You Can Put a Filter Like The client will get confused about what to tell Rahe ho like guys what you trying to show

[2:25:10] Okay, so whatever specific your questions are. Your client would be asking to put a Filter it off. Let's Say Your Client Just Want to see for direct as a channel. Ok, Then want to see another channel performance in General. So You Can Hear You Can Say That

[2:25:22] General. So You Can Hear You Can Say That Default Default Channel Group OK Should Contain Here you write the name of the channel which is Direct and you can apply now. Whatever data you will see would only be for Direct and Not for Any Other Channel See So

[2:25:35] It's It's E to Show This Way Is What I Am Trying to Say So this is the use case of creating a custom Report This Is What We Call Us Custom Reports and It Is Helpful Because It Is One Time You Create You Don't Have to Create

[2:25:47] Your Client Wants to See Any Numbers Just The show goes over here and shows it to them based on Whatever date range they want. Ok? Now This Segment Thing Is More With Respect To Comparison Perspective. Ok? So late say your Client wants to compare that to what they are letting

[2:26:03] want to compare between ah direct and Paid as a a a traffic in general. so here you Paid as a a a traffic in general. so here you Can See Now This Will Show It In This Way.

[2:26:21] Created to section This is for Direct So all these metrics are for direct over Here's How Much From Direct and Then This Is from paid. So It's More for the Comparison Perspective. Ok? It is I mean most of the The client does not ask to make it so

[2:26:36] Complicated but it's up to you. Ok? You Can change your visualization format as well. If You Don't Want a Table and You Want In like these donut charts or something you can you Can do that but again you have to create everything from scratch over here now okay

[2:26:49] everything from scratch over here now okay like you will have to suck your Let me I want some Chanel over here

[2:27:04] Breakdown Again It's Up To You You can make it in different formats you want to show it in line you want to show dot you Want to show ah like a bar chart. so it's Again this is more for presentation

[2:27:18] Perspective. Ok? This is something that you Can use if you are using very Frequently this particular custom Reports. Ok? There are other customs Reports as well guys. So Like Free Form. Ah the second most useful is something

[2:27:32] Called as segment overlap. Ok? Now This Shows You Obviously When You Do Marketing There is a lot of overlap between multiple Channels, multiple platforms. so when you This is this is good for to show the overlap in. General. Ok? it it the same filters guys you

[2:27:48] Add your dimension, you add your metric Scroll it to the Settings section and you see n output. So it is in a similar manner Only. Ok? It's Just That You Can Customize The They Want It To Be. But the whole point of the segment overlap

[2:28:02] Report is you can show an overlap. For Example, how many users are there? Like, If You Would See Over Here, Like It Is Just trying to tell you how many Users are coming from T-Tablet Plus also they belong from one age or particular age

[2:28:15] Comparison. If you just want to do a Comparison between mobile and tablet in There is no overlap between your mobile traffic And tablet, traffic in general. So, you can Show You Can Create Such Kind of Segment End You can show an overlap over here is I am

[2:28:30] Trying to say. So You Can See That Okay Is There Any Overlap Between Your Direct Traffic and Paid Traffic No at All Right But Is There Any Overlap When It Comes Two mobile from both of them so see yes is a Good overlap this is a this is an overlap

[2:28:46] Between User Coming From Direct Plus Mobile This Is An Overlap Between User Coming From ah ah mobile plus paid. So Now This particular part which is in green that That clearly means that this is from a Different channels all together. So whenever you

[2:28:59] Want to show the exact type of overlaps on maps And All You Can Use Is the Segment Overlap And All You Can Use Is the Segment Overlap Report. Ok? Then I think even if you know Report. Ok? Then I think even if you know This much it should be fine. Funnel Is More Of

[2:29:12] Like again guys it's a same report. But the Presentation is very different is what I From Wood. Ok. This is ah this thing. like i told you I've seen you this in Monetization. Right? In Monetization We Here Seeing this purchase journey and check out journey.

[2:29:25] So to see that journey right? This is this is Where We See the Funnel Exploration Report. Ok? So now let's say we wa- you want to C Amm

[2:29:44] Performance of a specific gender Starting from They Came to the Side Two The Time They Got Converted. so you can put the Dimensions of Gender and See This Here You Will Clearly See Right with Gender Head Good Amount of session start. Ideally with

[2:29:57] Gender has given you a lot of conversion. So, again it's this is this thing it is the Same thing over here. Ok? The Only Customization Again You Can Do Over Here Is You can add lots of filters to it. Which It is not possible over here.

[2:30:12] It is not possible over here. Make sense.

[2:30:25] Use all of this. Even if you know. ok guys Majorly the most used one is the free form. Ok? In free from the client can Clearly Understand the Rest of All Three Reports. I mean the use case is the same. You Have to select your dimension and

[2:30:37] Matrix and segment in the variable. Ok? You drag them to your settings section. Ah With Adding All the Roses, Dimensions and Value. They will tell you see they have given you

[2:30:49] Hint. Where to add metric, where to add Dimensions. So it is clearly visible. You put Your filter and show an output to them. Now Obviously how you want to present them It's completely up to you. you think Your client is a doesn't have much idea they

[2:31:01] Get confused with table. Use a Different Format. So we will be understanding Matrix for three media which is ah Paid media, own media and earned media. Ok. So we divide our media into three

[2:31:16] Ok. So we divide our media into three Types, guys. Ah paid is something we all have Been going through for a while. we will also Go Through What Is Own Media and What Is Earn Media and What Are The Matrix One Brand Wood Check for All the Three Ah You Know

[2:31:29] [nasal sound] So ah again paid media when I say paid Media The Word Means Date You Are Doing Paid Advertising. You're running aids. Ok? End

[2:31:41] For those ads you're checking the Matrix. I think I have discussed all this matrix In the paid campaign sessions. Ok? I have come Spoken about ah what is click through rate, Impressions, Cospo Clicks. I don't think I Have to reiterate on this again. Right? The

[2:31:56] The only thing I think I didn't speak is you Guys Remember Anything About Quality score that I have mentioned to you in the Past. Anyone. Because I am not sir if I I'm pretty sure on the other matrix, but Quality Score. I don't recollect if I

[2:32:09] Have spoken to you guys on this. It looks something like this. Ok? so here On your dashboard you will see you add your keywords and for each keyword it gives your Quality score like this okay and what These are the three factors on which your

[2:32:23] Quality Score Gets Decided Ah It Your Expected CTR It Is Your Landing Page Experience and It Is Your Ad Relevance OK [nasal sound] Relevance OK [nasal sound] Now Ah What Exactly And It Does Not

[2:32:35] Give you score for it, it will tell you weather It's average or below average or above average Okay, so average minutes that you don't have to. Do much work below average, which means obviously It needs some correction. above average is Obviously all good. Ok. now how do you

[2:32:48] Work on this. OK, landing page. Experience Is Not Much in Your Control? I Experience Is Not Much in Your Control? I Wood Say It Like You Know for Landing Page Experience, You Have to Ask Your Developer To do execute it. Ok? Like You Can't

[2:33:02] Make Changes to the Website. It's Not In Your Control. But when Google says that your That means probably the speed is not good. Or the UIUX is not good. or the details The ad is not reflecting on your page. It Could be any of the reasons. You have to go and

[2:33:16] Find out one. And you have to ask your Developer to correct it. Ok? Ah Add Relevance It is in your controls. So You Have to Make Sure that you know your ad is on to the point. It aids it talks about all the USPs. It A. You have added your keyword in your ad copy.

[2:33:32] Discussing Paid Search Ads. I am pretty Sure. And then if your ad relevance is Good, automatically your expected CTR Also became good. Ok. it it doesn't ah Also became good. Ok. it it doesn't ah Create much impact over there. So Quality

[2:33:45] The score is again one of the Matrix which we Did discuss but or. Rest All the Matrix Guys over here that you could see I have Discuss all of them in your paid campaign session. I had given an Excel file as well with All the calculations for this. So, it better come

[2:33:59] Don't ah you no go through it again. So, what? All I will do is I will quickly take you through Arn Media. Ok. So Now in Earn Media it is more with respect to a

[2:34:17] OK, so what exactly do we mean by that? Earn Media Guys Okay Guys Just Give Me One Earn Media Guys Okay Guys Just Give Me One Second they have some issue with my screen I believe It Has Stuck Okay Coming Back to Your Earn Media So Paid Media Earned Media and Own

[2:34:32] Media OK Paid Media We Have Clearly Understood it's all AIDS. Ok? than you have Earn media and then you have your own media. OK, Earn Media Is All the Brand Attention That you've got from PR reviews and All. OK, this it we call Earn Media. on

[2:34:46] Media is something that you guys own, okay, Your Website Is Something That You Own, Your Blogs Is Something That You Own, Your YouTube The video is something that you own. Ok? So, Ideally, your medias are divided into Three Types and All the for All the Three

[2:34:59] media, you have a different matrix to Check. Paid Media, We Have Discussed in the Past. I have just discussed about quality Score for Earn Media When You Are Getting a You Know Brand Visibility Through Some PRs through some reviews and all some of the

[2:35:12] The Matrix That You Should Check Is [sound of clearing throat] That you know search Visibility like when you do any if you Get any earn media a is it increasing Your search engine visibility in general is like People Searching More for Your Brand After

[2:35:26] Doing This OK Are You Getting Lots of Referrals Traffic Right What Is Your Page Score So This is more of like part of your SEO That does me so basically if you're getting a lot

[2:35:39] of traffic on your site an authentic Traffic It Improves Your Page Domain Ah Page Domain Authority. Ok? It's basically a Score That Has Been Given by a Tool Called S Moss and Google Kind of Trust Dat Score A lot. So Higher the Ah Page Domain Authority

[2:35:54] Better is your visibility on the search engines And better is your ranking. Ok. again if you Do any earn media please see if you are Getting an Increase in Organic Traffic Getting an Increase in Organic Traffic Is a is it when you say when I set social

[2:36:07] Share of voice that means that you know people Sharing like this does this impact anyone. Word of mouth is making people reshare a lot of Content for Your Brand or Not Okay So

[2:36:19] Always try to check this matrix Whenever you are doing any earned media Promotion When I Say Own Media Own Media ir something that you guys own ok like your Company Money Page or your Facebook Page or your YouTube channel. Ok? Now for that as well

[2:36:33] There Are Some Matrix That You Should Look At After like check the sales. OK, See How Much Sales You Are Able To Buy A Generate From Your Own Own Media. then you can also see your Own Own Media. then you can also see your Churn rate. you know basically it is a

[2:36:48] Percentage. Ah which will tell you that you know At what stage your customers have stopped Making Any Purchase from Your Company with These Like a time period. Ok. also you can see Your Cospor Lead From Your Own Media. Ah See your engagement rate with your customers. C

[2:37:03] Your Customer Retention: How Much You Are Able To Retain them. Ok. Ah then also see the Conversion Marketing. Conversion Marketing Is More Respect to How Many People Actually Got Converted from Your Website. Ok? See How Much Brand Awareness

[2:37:16] You were able to generate. Ah then, obviously Your Customers LTV, Likes, Retention and Like, until what time you were able to retain Them. Till what time they were hooked to your Brand LTV is more with respect to Nam Revenue Perspective That Ha Revenue You

[2:37:32] were able to generate from that particular Consumer. How satisfied are they with your Brand is something all so you should check. Ok. So So Ideally, paid, earned and own media, I would

[2:37:45] From, All the Three Have Their Own Importance. You can't settle, okay, if I just do pay Media. Because what happens? I will tell you Digitally. When You Do Digital Marketing. am lettuce se there are many brands and this Is one of the problems that they four that

[2:37:59] They're facing a lot. All the Brands Who Are heavily dependent on paid media. Ok? So I know many startups all the new As small business brands there are, there are many Who just do paid media ads. Now what the problem is

[2:38:13] If They Stop Doing Paid Media Ads There Business will drop drastically. Ok? let it sleep Are dependent on paid media. De R Depend on Google They are dependent on Meta Okay Measure of the Platform Now What Happens because like them there are many

[2:38:28] brand other brand as well there lot of Competition you yourself would have phased this Right here you can see ads of so many brands OK, you've been bombarded by AIDS. Many Brands Imagine If There Were Many Businesses Who Are Just Relying On

[2:38:42] Paid Ads and the Major Problem Is Okay Ah Because there is so much competition in the market Even after running so many aids there are many Businesses who are not doing it profitably. Ok? Now what happens? They Can't Stop Doing it as well because they know if they stop

[2:38:55] Doing it, their entire business would drop. So, it all it is always suggested when you Heavily dependent on one side, okay, don't Just be heavily dependent on paid. side by side Side, Work on Your Own and Earn Media Edge

[2:39:08] well. When I say work on your own media, Ask Ah People to Talk About Your Brand, Do Some PR, Do Some Review, Ask P There Should Be some word of mouth, right? you there should be a lot of shares about there should be a lot of Social Sharing About Your Brand. So focus

[2:39:22] On that part as well. Ok? Apart From That, do something with respect to your own Media. Like have yours have a good website. Like for example, if you are an e-commerce Brand, You Can't Always Be Dependent On Amazon, Myntra and all this aggregated to

[2:39:35] Sell ​​your product. because they take a heavy Commission on it. Right? So, the more dependent, You became on such a platform, uh, That Impact Your Business Overall Profit, Right? So it is always said that okay, give Focus: You Can Get Started With Aggregators

[2:39:48] But Side by Side Work on Your Website Write Some Good Blogs Create Some Good YouTube videos so that if you do a mix Of all these three you won't be dependent on One okay so if any of this does perform you How another to back you up. Right? And this is

[2:40:03] Like the One Problem That Every Startup Has Facing Right Now. They are so much dependent On Pain Media Ads That Give It Like You No they can't ah they can't stop doing it. Because if they stop doing it, the business will Drop. While they are doing it, they are not

[2:40:16] Doing It Profitably Because There Are So Many competition. Right? so now they are Understanding That You Know, Just Too Quickly Grow their business, they have made a very Huge Mistake by Been Dependent on Paid AIDS. So what now what are they doing? Give

[2:40:29] Are putting some efforts on PR, Influencer, Creating Their Website, content, they are focusing on there as well, while they are performing Marketing. And the next ah goal of this Is that once, this started picking up, they

[2:40:44] well. So it's a good thing. So, if a The brand has made a mistake like this, what This, while they are doing paid media ads. And slowly when they see some business coming Up from Earn Media and Own Media, they Are decreasing their media spend on paid

[2:40:58] Media. They won't completely stop. But yes, They will decrease their time and the money that They are spending on it. Make Sense Guys.

[2:41:16] And calculating ROF for the display Campaign Guys. Ah we all know what is Display campaigns. you have already learned What Display Campaigns Are in Your Paid Campaign Sessions If You Remember. Just to Give You a brush up again display campus wear

[2:41:31] Dos Banner Ads That You Can See on Third Parties Websites and apps. Ok? So I think I had seen you some of the examples

[2:41:51] Picture So Now What Today We Will Be Focusing On How Do We Measure the Effectiveness of Such Kind Of display campaign and what are the matrix matrix that we look after okay So starting with Ah

[2:42:06] Ok. First Thing Display Campus As I Clearly mentioned this are you are visually Engaging AIDS. Ah to reach out something relevant The Audience We Have in the Paid Campaigns We Look What When We Are Working on the Paid Campaign Thing. If You Remember I've Seen You

[2:42:21] More towards a setup side of it. That's How Du v set up the display. And We Never Discuss Ah You Know What Are The Matrix V I will be checking or you know how we do it. Sides? So This Is What We Will Be Discussing. Now in Display Campaign Guys

[2:42:36] Discussing. Now in Display Campaign Guys There are three important metrics First is a very good impression than the display Impression share and then product relevance On-side interest. OK Viable Impression Is Ah see a ad is called viable in with

[2:42:51] Respect to Display Campaign Is When 50% off It Is Shown On The Screen. Ok. So 50% off It Is Shown On The Screen. Ok. So What Do I Mean By This? Imagine If Ah Let's take an example. Okay, let's just take this this picture image ah imagine you know

[2:43:05] You are you way you a visited this particular Page OK and when you're going through this Page OK and when you're going through this Page You're Seeing This to Aids Okay Now This Ad is called as valid impression because you Have at least seen 50% off this ad right this

[2:43:19] The ad will also be considered as webable Impression Because Half of the Banner is Visible OK now you know a display add on this page There will be some as which would be seen at the Bottom as well. Right? Not Necessary, It's On The Top. Imagine you went to the side. you have

[2:43:34] Seen Both of the AIDS. They are viewable Impression Because You're Seeing 50% Off It. But there would be some as which will appear at The bottom. Ok? now imagine you didn't Scrolled. And you didn't check that ad. So That ad doesn't get any valid impression. It

[2:43:47] Will just get impression. Ok? So, this is a Difference. Impressions Is the Number of Times Your Ad Is Running Has been passed on to the consumer. But now in the in the Case of Display Campaign When the User Visit Such Kind of Websites and on That Website Multiple Brands Are Trying To

[2:44:00] Show there ad. Ok? what is called as Give an impression. So in that case we consider Something called as a web impression. So if a User has seen these banners, okay? Atleast 50% Off Such Banner, Then This Is What We Call Is webble impression. Now there's something called

[2:44:15] Edge Display Impression Share. Ok? Ah Impression share. What the Word Impression Share Means Impression share. What the Word Impression Share Means Guys is that let's say if your ad can be Guys is that let's say if your ad can be Shone 100% of the time ok but due to some

[2:44:29] Shone 100% of the time ok but due to some Reason Your Ad Has Only Appeared 40% and 50% Times This Is What You Call an Impression share. Ok? So impression share the basic Concept of impression from she- share ses that Out of 100% that you were supposed to get. Ok,

[2:44:46] Ah to show your ad. Out of That, How Many Times Your Ad Was Actually Shown to a Consume? That Is What You Call An Impression share. now obviously there are Share your ad to full potential. Ok? End

[2:44:58] There could be multiple reasons behind it. Ah It could be that you don't have that kind of Budget. Okay, let's say because of the budget you have a You have the opportunity to show your ad 100% of the time. But you have that kind of Money to spend. Second could be ah, you don't

[2:45:12] Have that quality aids. Ok? So now because Of Quality Google Is Not Giving You That Opportunity. So If You Improve Your quality, your ad can be shown 100% of the Time. Now this is the same concept Applicable for display impression share it

[2:45:25] Is More With Respect To How Much Percentage of the time your ad was shown to the consumer Compare to your overall capabilities. Ok? again So all these numbers like viewable impressions, Display Impression Share Have You Been Seen

[2:45:39] This is on whenever you run ads on Google AIDS, OK, you will see this matrix. Now What it is trying to tell you so I will I'll Just Open One More

[2:45:58] Like You Know You Will Get This Percentage Kind of a thing when you're running aids okay and On Google Ad Specifically. Now obviously For whatever ad it shows your impression share Is 100% that means it doesn't need any Improvement. Ok? But There Will Be Few

[2:46:11] Ads for which your impression share would be 50% 20% So on and so forth. Ok? What That is time to indicate that out of 100% Of the Time Only 20% of the Time Your Ad Has Been Shone. So 80% you still have 80% opportunity Left. Ok? So that's the meaning of like,

[2:46:28] Ah in case of display impression share, It Means the Same Out of 100% How Much Consumer. Ok? And how much scope of Improvement Which Is Like You Know What Is A Scope of Improvement That Your Ad Still Has. Ok. Then there is something called as

[2:46:43] Product relevant on side interest. Ok? Now this will kind of calculate among you know How Much Page Views Have Been Increased and New Users with Respect to Filtering New Users with Respect to Filtering Some you know about memberships which are leading

[2:46:56] Two of those pages. So, it is more with Respect to the number of audiences who have Came to your side out of that how much people Were actually interested. Ok? there is something called as positive up ah ah there is A spelling error over here guys but it is

[2:47:09] More with respect to the positive appeal than There Is Direct Organic and Paid Search Chanel Healthmatic and There's Something Called As Branded Search Demand. what exactly All of these three metrics will mean Positive Appeal Is More with Respect to Ah

[2:47:23] Positive Appeal Is More with Respect to Ah Like How Positive Impact Your Campaign Has Kind of Created with Respect to the Overall Brand Perception. Ok? than you have Something Called 'S Direct Organic And Paid Search Channel Health Matrix. so what

[2:47:35] Exactly what we are trying to say is like Out of all this channel what is a health Matrix. So When We Say Health The Matrix Is More With Respect To Ah What is the engagement of the user coming from? From direct and organic and paid search.

[2:47:49] Ok? So Better the Engagement Rate You Know Better Is the health metric. Ok? then there's something Called as branded search demand. Ok? Branded Search Demand Means That OK You Are Running so many display ads okay did that Created any impact on increase in with

[2:48:06] Your Brand Term So Let's Say Are Running So Much Advertising Are You Seeing That More People Are you searching for your brand name? Directly okay so this is what we mean Buy Branded Search Demands So Whenever We do such kind of activities whenever we

[2:48:19] Run Ah So Many Advertisements One Thing That Our client would want to check that it is okay. have run so much advertising people have got to No About Us Now. Are they now directly Going on Google and searching from our Brand Name Instead of Searching for Some

[2:48:32] Very velocity queries. Ok? So, again, why? All this Matrix? this because all this Metrics are very important. We All We Always Discuss About, Okay, How Much The Convergence We Have Got, How Much Results We have got it. So we always talk about ah

[2:48:44] You know, direct matrix. But, this is some Indirect Matrix That Ideally Impacts your overall brand image. Ok? So, Whenever You Do Marketing Because You're So Much Caught Up With Revenue, ROI And All, You Tend to Forget to See OK

[2:48:58] What is your viewable impression? You Tend to Forget to See Your Impression share. See If You Don't See Your Impression Share, how much would you know that what is The Scope of Improvement. Right? Like, if You don't, if you don't know what your

[2:49:11] Impression Share, You Won't Understand How Much you can leverage on that ad. So let's say, You are adding your one ad has an impression share 20% off. That Means You Still Have 80% Off Leverage. Leverage as in you can make some Improve and make that 20% to 100%.

[2:49:25] Right? again if you don't see what is a positive appeal or a you know what kind of Engagement You're Getting From Different Channel or Is Your Brand Search Volume Increase or not. After Running So Much Paid Campaign. or after running so much display

[2:49:41] Campaign, You Won't Understand the Exact Impact of your advertising. Ok? So this Do you know some of the Matrix that once should? Check Whenever They Have Free Time I would say. One of the Reasons People Tend to Ignore All This Matrix is ​​because everyone is caught off guard

[2:49:55] With numbers. everyone is very caught with Direct revenue numbers. Ok? Now Ah I I think we already spoke so fortunately. Impression. Superior metric to capture the number of AIDS. It Will Help You Strategize To

[2:50:11] Measure your performance. it will also shift From Ah You Know How Many Impressions Have Been Served and how much been viewed. Ok. So Impressions serve means total impression that you Have gut. But impressions used as in how many People have actually seen that ad. Right?

[2:50:27] Now again you as I said, you have a lot of Scope of Improvement When You See This Metric. OK, You Can Try to Improve Your site load, time and your ads. you can Do some AB testing on your own page. Ar With respect to your ad. you know you can

[2:50:41] Also try to optimize for a better Viewability. now there is something also Called as non viewable impression. What Exactly what does this wood mean? So, it means that the ad was not shown for a specified Time with at least 50% off its area

[2:50:57] Visible. So basically, as I said, like, the AIDS That Might Be on That Same Page at the And, But You Guys Didn't Scroll Only Till That time. Right? So when you go to a way ah page there would be multiple aids on That page. It's Just That the AIDS That You Have

[2:51:13] That page. It's Just That the AIDS That You Have On check are non-webable impression aids. Ok? So now there are different factors that Also come are part of non-viable impressions. Scrolling before one second. So let's say You Just Land On The Page. Ok? The ad is at the

[2:51:27] Directly. So You Haven't Even Seen That Ad For at least one second. that is also non Viable impression. Ok. Entering the Slot to The View Port Did Not Acker Again You Did Visit that particular page. Ah you are Scrolling before the ad loaded. so now there

[2:51:43] Times When There's a Lot of Ads on a Website Advertisement That Has Been Seen It Takes Time to load. like i will just take an Example right now. So

[2:51:58] Scrolling. This This ad is still loading. Now let's just scroll. that is Also non-viable impression. Why? Because I Haven't even seen it for a second. Right Now It will get a viewable impression because I I think I've spent a few seconds

[2:52:11] Now. On This Page On This Page Pink Will Have Page Now This Is Add That I'm Seeing. So Obviously it is a viewable impression but There would be some ad which would be at the There would be some ad which would be at the Down. Okay, so, let's see. If There Are Any

[2:52:24] I believe here there might be some ad that Might pop up. See now imagine I didn't see This ad. No. I Didn't Scroll Right Now I scrolled. But if I would have not Scrolled. This wood be This wood have been a Non-webable impression ad. Ok? So this is the

[2:52:37] Non-webable impression ad. Ok? So this is the Meaning of all the three metrics. Ok? Ah Now there's something called eligible Impression. Ok? Ah it it is more with respect to ah there are Two Things That Make Your Ad Eligible

[2:52:50] Two Things That Make Your Ad Eligible Impression. Ok? Ah it is ah like basically, Ah okay, let me let me try to make It is for you guys. So Let's open an Excel sheet and then try to Understand it.

[2:53:16] One Second Sorry guys. [nasal sound] Ok. So now if there are some AIDS. ok so There are many times when you try to ah you know save particular ads ok or de de

[2:53:32] Get there, you can save some AIDS, you can save some Post so again that are more of part of the Post so again that are more of part of the Eligible impression. ok now ah this are as i Said there is a terminal ah terminology Called as an active view enable tag. Ok?

[2:53:47] And This Try to Successfully Communicate This to Google servers. Ok? so basically if if you are if dot particular ad has an Active You Enable Tag Enable It Can And it makes it makes it to be an Eligible impression okay so this are more with

[2:54:02] Respect to ad units dot users tend To download and they try to save it on To download and they try to save it on their devices okay ah now I think I have Already spoken about viewable non viewable Let me just go through your

[2:54:19] OK Now Measurable Bubble and Non-Measurable Impressions, guys. Measurable impression it is More with respect to it be measured with Active You Technology. non-measurable is Why You Can't Measure Some of the Impression

[2:54:32] Again as I said ah ah there are times when That adds the tracking has not been done. Ok? So all these banner ads they have a tracking Enabled on it. For example, Like if I if I click on it. can you see This has a tracking enabled. if you could see

[2:54:49] Say if the tracking is not enabled. Directly the ad has been shown and it just Have a basic URL. You can't measure it. Ok? So, if the tracking is enabled, yes, You Can Measure the Impressions and All, If It's Not, it if it is not enabled, it

[2:55:03] Not, it if it is not enabled, it Difficult to calculate the numbers, okay? About Impression Share and Loss Impressions share. Again just reiterate. Ah Impression Calculate your impression share is. The Impression Here Is The Impression That You Have

[2:55:20] Achieved. Ok? So I'll just write it. I Can't edit it but let me just write it over Can't edit it but let me just write it over Here. So in your Excel sheet just to make Your life is easy. I'll write it over here. Oh sorry.

[2:55:35] Sir impression share is more with respect to Received Impressions Divided by Like How Much Was Yours Capability? Like what was your total? Capability? Like what was your total? Eligible impression? So

[2:55:55] Your Ads on Times of India website. Ok? So obviously you have a capacity to Show your ads for 24 hours on Times of India if you want that slot. Right? So Share your impressions. How would you calculate? basically how many impressions you have received

[2:56:08] By Divided By How Much Was Your Scope Of Achievement. Right? So if that percent is 20 30 Whatever It Is You Have A Scope Of Improve It Is What We're Trying From two. Id guys you don't have to calculate Anne of this matrix. This Matrix Wood

[2:56:21] Be there on the platform. The Whole Reign We Are Discussing This Matrix Is If Those Times When This Tends to Get Ask in the Interview. Ok? So I will tell you what is The Most Common Question That You Get to Ask Ask in the interview. So if you say late,

[2:56:34] Explain That's What Is Impression Share. Ok? Say like okay what how much impression I have received divided by the total age Eligible Imp Impression. Now Imagine If You Eligible Imp Impression. Now Imagine If You Guys say that if your client to ah the person

[2:56:47] That's okay right now your impression share is 60% How Would You Make This Impression Share 80% 60% How Would You Make This Impression Share 80% 90% or probability 95%

[2:56:59] This Is Where You Get Stuck Okay. So now What are the ways you can improve this? Impression share. The First Thing Is You Increase Your budget. More the Budget More the Ad That Can Be Shown and better your impression share wood Improv. You may have a budget, but you still

[2:57:14] Are not getting a good impression share. donation It is more with respect to the quality. OK, your ad quality is poor. Because your Ad quality is poor. Google Is Not Trying to show it to others Consumer. Because it's always not about

[2:57:28] Money, right? Probably late, your ad is not That's attractive. People Haven't Hardly Click on that ad. Then Google won't allow to Show your ad right? So either you improve your Quality and your budget Make Sense Now There Are Times When the Client

[2:57:43] When the interviewer also goes very much in Dep de might give de might show you a creative And They Will Ask You That You Know There Some Like Google is we have budget but ah you know For this particular display ad Impression share is very low. Can You Tell

[2:57:57] As How We Can Improve? So then you have to Give them a suggestion how they can make the ad Better. Right? Now, if it's a remarketing Add Like This, You Can't Make Any Improvement Because this is automatically fetched. Ok? This Ad Guys, it is not created manually. This

[2:58:11] Gates automate automatically fetched based on What product you have seen. So, before I Join the call a few hours back, I was checking Some Home Decor Products. Simple.

[2:58:23] Make sense. So, This Is Something You Can't Control. But there are some maths that you Manually create the banners that you manually Create. So now if that has a poor Impression Share You Might Have to Rework On That Particular Banner Is What I Am

[2:58:35] Trying to say. So don't just memorize The Matrix. Ok? No, no one now days it's anyone who can Can Ideally Known Has to Memorize as Well Because you have knowledge available at so many Places. The Interviewer Would Ask You How You

[2:58:53] Can Make This Better? How can you make those? Matrix Better? what are the actions that Would you take? So always focus on Optimization Not It's Okay If You Can't Even Term that is completely okay but make sure You know why your impression share is down

[2:59:10] How Can You Improve It and I Already Have It Told you both the reason behind it. Now the next point is calculated. Calculating Your ROI. I think we all know I've been speaking on this on this particular terminology for a for a very

[2:59:26] particular terminology for a for a very Long time. Ok. So Ah Again No Need To Mug up the matrix but what is the benefit of Calculating it? Basically, it will help You to understand the profitability. Ok? A You Can Do Some Competitive Analysis With

[2:59:40] Stand. And Again It's Kind of Easy to Calculate. The Formula to Calculate Your R Oi Ah Again you can take your net profit. Ok? Divided by How Much You Have Invested Invested. Now obviously

[2:59:55] adding time to it is very difficult okay i Meaning you can do time comparison as well. I Am not saying you can't so cost of Investment Differs. ok cost off Investment can be money. cost of Investment can be timed as well. For

[3:00:10] Training. I am giving this lecture. To you all. So for me my cost of Investment is not money. my cost off Is the investment time right? How much time am I giving to you? That That Will Be Replaced Here I Won't

[3:00:26] Have to select money. I will have to take it. So when you do service kind of business Let's say you're a freelancer or you're a Consultant. You guys are not putting money Right? It Is More With Respect to the Time That you are giving. Until you are

[3:00:39] Doing some marketing activity to Capture those leads. Ok? That's a Different Thing. But there's always some business, ta Money is considered as cost of Investment. and sometimes time is also Consider the cost of investment.

[3:00:53] Profit Divided by How Much Investment You have given in to 100 because we want it Into percentage. Okay, this is another way, as well, people take Investment Gain Investment Base. Like How Much Money Did You Put Divided by How

[3:01:08] Much gain you have got. Ok? So, I believe it's easy to calculate your ROI. Ah now there is something called as Attributive ROI. Ok? Ah it is more with Respect to when a brand wants to say

[3:01:24] Understand you know what is there month over Month Sales Growth. Ok? Ah and this is Month Sales Growth. Ok? Ah and this is What you call attributable ROI. So,

[3:01:42] Guys. You have to take your sales growth. Ok? Again you have to minus your average Organic Sales Growth Like What So How Much Sales Growth You've Got Through Paid How Much Sales Growth You've Got Through Your Marketing activity in general like from

[3:01:55] Marketing Costs and Again Divide By Marketing cost this is more with Like how should I say this more of like Assumption that many brands do when they Want to understand month-on-month sales growth Why because there are many like for

[3:02:10] Realestate ok let say or ah for education Or for Be to Be Ah There are some leads that you might have generated 2 Months Back Who Are Getting Converted After

[3:02:23] two to three months right I mean it is not E-commerce That People Just Went Both Ways Things Done Right in Lead Generation and Any Any B to B and Real Estate and Education and

[3:02:35] Finance Business You Might Have Got the Lead Today But It Might Convert Few Months Back right so to do have a better calculation on Which perspective should you take attributively? R oi. I hope you understood.

[3:02:49] Now how do you calculate the performance of PPC Camps? Ok? First Thing Why You Need to Evaluate the Performance of PPC Campus? Because you are paying for each Click, each add a If you don't evaluate the performance, you won't understand what are the

[3:03:03] Leakages. Ok? Whenever You Run Any Campaign Or whenever you are spending money. Ok? Marketing Campaign, There Will Be Some Leakages. And you have to fix those leaks So that you have you will spend less and you Get More Business. Right? The Same Is the Whole

[3:03:17] Points for Evaluating the PPC Campaign. Find out the leaks. Fix those leaks. And Try to Spend That Exact Money But Get More Lease and Get More Business at the End Get More Lease and Get More Business at the End Of the day. Ok? Now, uh, some of the Matrix

[3:03:29] That you will have to go through when you are Evaluating. Conversion Rate We All Know What Is the conversion rate? Basically, the number of people who came to the site how many people have Actually converted. Ok. Quality Score I think I've already told you this is

[3:03:41] For each keyboard zero to 10. Ah Higher The The better the quality score, the better the performance. If the Performance is better automatically in less CPC You Will Get More Clicks. Ok, Impression We All Know What Is Impression? Now We Have Also Learned What Is CTR

[3:03:55] Which is click through rate. n average Position, basically, where do you rank? So, If There Were 10 Brands Whose Ads Have Been Shown On one page where exactly your ad has been Shone. Is it on the top, is it at the bottom? Ok? Ah another matrix. I think we all know

[3:04:11] Impression Share I've Been Speaking For This for a vile CPC. am how much you have Spend for each click. How Much of a CPA Are You? Spend to Acquire One Customer at Cost Spend to Acquire One Customer at Cost Acquisition. Ok? Like, I have spent ₹500

[3:04:25] To acquire this customer. This is what I Pisces. Roes Return on Arts Paint. I have I already spoke how much my ex is worth in return to you. Have received. Ok? Now For Different Campaign You Know You Can You Can

[3:04:39] For Different Campaign You Know You Can You Can Calculate this ROS okay so let me just

[3:04:56] Okay, so the first one is non-recurring. Revenue and Non Service Base Cell OK SO What do we mean by non ric Recurring revenue. Ok. Ah Let's say you do an MBA from one Organization. Like you late say you did an

[3:05:11] MBA from Excelrai Jamshedpur or any other College XYZ I am saying. Ok? Like a one-time revenue that you have given To that education. To that particular college.

[3:05:23] Ok? So for them if you want to calculate Your RY you will take your revenue minus Whatever marketing spend has been. So Let's see you're a college. Ok. Ah who is Just Giving MBA? Obviously it won't be A recurring revenue that will keep on

[3:05:37] Are getting from the students. Right? The The fees that they are paying. So how for them your Calculating R is very pretty simple. Revenue by Minus How Much You Spend Too Revenue by Minus How Much You Spend Too Acquire that particular student. But ok

[3:05:51] If Your Brand Is Such Which Will Which Gets Keep on Recurring Sales. now what do I mean by that? An e-commerce brand. Myntra Let's Take An Example Of MTR You RN Lifetime Consumer of Myntra Right From the day one you got like I'm buying

[3:06:05] From Myntra since my college time ok It's been It's been since plus eight years at Years now more than that I would say so what I am so I am the I I am someone who I am Giving recurring revenue to Myntra right? So now how Myntra will calculate ROI for

[3:06:21] Me as a consumer. Right? So what they will Calculate? it they will take the customer Lifetime Value as Like How Much Revenue I have generated so far and it will Minus the acquisition cost. So How Much They Have Spend to acquire me? now how much they have

[3:06:34] Spend to acquire me? They have to calculate All the AIDS that they have shown to me in general Is what I would say. Starting from the First aid that has been seen in Myntra to all the Remarketing That They Do. Did You Understood Both the difference. The First One Was More With

[3:06:49] Respect to one time purchase brand. This Is all for one time purchase ah companies. Right? And the second one is more with respect to Which is very specific to your quick Commerce and e-commerce where the consumer Keeps on buying from you. Right? So for

[3:07:03] Them for for you to calculate are I for such Kind of Brand You Have to Take How Much Total revenue you have generated from date So and so consumer. Minus How Much You Starting from day one till date. it is Not that one time you show the ad and it's done.

[3:07:18] There they send you email. Do they do remarketing? To you, they do that even if you are a convert. Customer Guys Okay Even I'm a Converted Customer for Myntra Mntra still shows me so Many AIDS Right this very brand for which I was ah

[3:07:34] They were showing that remarketing ad to me. I'm already a consumer of vari idly ok Ah like I have boat lot of products From Them They Don't Even If They Don't Do Remarketing That's Fine. But for them they Have to calculate from this perspective. Give

[3:07:47] Have to They Have to See How Much Product I Have I had a boat from the site since the I I Know This Brand For The Last Two Years. So till date how much ah late say I might have But a product ah total I might have spent 10,000 Hypothetically I Saying. So they have

[3:08:01] To Take That Number Minus How Much Dev Spent Too show adds ads to me. So now again they would No that calculation and that that can that can Let them know what the ROI of from me is As a consumer. Ok? Now let's understand there are some

[3:08:15] tools in the market ah ah which you guys Can use. Ok. Ah there something called is ruler ruler analytical again it you can Identify what was the source of your lead. Google Analytics We All Know What Is Ah Google Alice There's Another Also Called

[3:08:29] Assistmetrics. Skits Is Good Because It will tell you ah how much page how what what Are the pages that one are seen, what was they Bounce Red, How Much Time They Have Spent. Again by the way the recommended one is Google Address Because It Is Free. Rest All Are Paid

[3:08:42] One, OK. They will ask you to upgrade the Platform One or the Like They Will Keep On Upgrading They Might Charge Premium S well. So What Google Ads Did Ideally All these tools do the same thing, it just does Google Ads is free. These tools are

[3:08:55] Also free but for free version they don't give You The Inside The Way Google Addix Wood Provide. Ok. And I Think Whenever You Want to Track End And I Think Whenever You Want to Track End Two and a Half ROI Guys Make Sure You Start

[3:09:10] Two and a Half ROI Guys Make Sure You Start Checking in from starting from a you know How Many Monthly Visitors You Are Getting Which Are unique like who have not visited ah Before You Write How Much Traffic You're Getting From each channel what is your cost per lead

[3:09:23] What is your cost per acquisition? All Know Now The Difference Between Lead And Acquisition Lead Is Ah One Who Went On The Website giveaway detail acquisition is that The person who gave the detail has now been Converted Right Customer Lifetime Value The

[3:09:36] Conversion Rate ROS Landing Page Performance Conversion Rate ROS Landing Page Performance Matrix Keyword Average Important to track the end-to-end ROI OK and lastly to improve the RI for

[3:09:49] Any set of campaign guys first you should know no what is your main matrix okay you have To As I Said Explore Different Marketing Channels Because No One Can Assort You Your own AB testing to find that out. Even I can't give like if a brand comes to

[3:10:03] me and ask me Jisha tell me which channel Will perform best for me? I can give them Standard channel name. But I Will Still Tell them to try out once lay to do them there On testing. Ok? Experiment Again Using test and learn approach. I have

[3:10:17] Thing That I Said Right Now. You First Test what you learn and then you apply the same Thing. Do your AB testing. Do Some Survey For some sample and check keep on checking how

[3:10:29] How Much You Are Spending and How Much Business You Are able to get. Now What Exactly Is This sheet? So you can see my screen I have Open one Excel sheet. Ok. And basically if You would see it has lots of numbers. Right? Can you see it's all data. like there

[3:10:43] R so much data. There are so many sheets with So much of data. Ok? Now What Exactly So much of data. Ok? Now What Exactly Is this? So What Happens Guys is Whenever You're working as I said when Whenever you are working on analytics

[3:10:55] Whenever you are working on paid campaigns and Any of that sort ah optimization place a very important role even if there are Times When You Want to Acquire a Client as a freelancer ah they would want to See Your Capability That You Actually Can

[3:11:09] handle their account or not ok now how would They will send you the check that capability is An Excel sheet like this which has the Performance of their campaign. Ok? Obviously, he will reveal everything. For Example like here instead of keyword name

[3:11:24] They will give you this ID of the keyword so that they don't disclosed it to you that What keywords are they using? Ok? let it sleep will give you an excel sheet like this and that Tell you okay this is the data of my campaign Performance. can you give me some insights

[3:11:37] from this data and tell me what is Optimization I Should Do. Right? This is if You can solve this. it makes you capable that You know it will create an impression In front of that client that yes you can Handle Their Brand Because See When It Comes

[3:11:53] When I'm too analytical, it's all numbers. game. Ok? So, if you can crunch that number, If You I Can Get Some Insight for Sure I I'm pretty sure that you'll get that Client Onbird and This Is One of the Ways They Check it. Ok? So, I have worked with many

[3:12:07] Freelancing Gigs Where They Share What They Do Do. Because they can't give you there Google AIDS Access Because They Will Have to Test Figure out the right date and how capable you are to handle it. Late account. So what they will do, they will give Will give you their campaign performance data

[3:12:19] And They Ask You to Evaluate It and Tell Them If you come on board with this data, what are The changes that you would do which can make my Better campaign performance. Ok? So I Hope Excel sheet all about? So this, imagine this. Excel sheet was by the way shared by one of

[3:12:34] My past ah client. And I had like this was my first client so I still have this sheet with me My First Freelancing Client It Was So I still have the sheet with me ah not the Indian client but this was more of like

[3:12:48] Respect to the international market ok. So Now I will try to show you if you come Across such kind of instances because c As a said setting up a campaign is very easy. Anyone can do it with the help of Google. Give Can YouTube bit, they can do things like

[3:13:01] Optimize. and How to See Numbers. and how to make those a get some insight from that Number pitch to your client that how can you Make those numbers more better. Right? So, you Will also come across such instances. What We are trying to figure out how it is now.

[3:13:16] Imagine They Give You Sheets Like This. what should You do with it? Right? So, this was given For ah Google search campaign. Ok? So, all The Sheets Were Given for Different Campaign, This Was for a Google Search Campaign, Rest Was for display and video campaign, okay,

[3:13:30] By the way. Ok? Now This Is for the Search Campaign. I'll just rename this. I will Call this as like for search campaign keywords. Ok? So Search Campaign Is All About Keywords. So That Client Gave Me This Keyword List. Now obviously as I said they what

[3:13:45] Disclose you their keyword deem. Ah So De Will give you this in some random numbers. Ok, And they will tell you that tell me how would you Improve This Campaign. Now When It Comes To Improvement, they'll tell you what is. Improvement for them? For example, here,

[3:13:58] They have told me what their target is. Give For this campaign, they want you, they want them. Campaign Target to Be the Cosper Acquisition. Ok? CPS Cosper Acquisition Should Be Ok? CPS Cosper Acquisition Should Be Around 129. Okay. So

[3:14:12] Benchmark? now I have to give them a Insight How Can They Reach This Benchmark? Insight How Can They Reach This Benchmark? Ok.

[3:14:31] Ok. Now HVA is high volume. and high efficiency okay keywords so I will Divide my keywords inu high volume high Efficiency Keyword High Volume End Efficiency Keyword High Volume End Low efficiency keywords sorry

[3:14:56] Low Volume and high efficiency keywords and high efficiency keywords And then finally, low volume and low Efficiency keywords. Ok? what do i mean By this? First Thing What Is Volume

[3:15:10] By this? First Thing What Is Volume And what is efficiency?

[3:15:24] Volume, guys, okay, so, if you see this Table, What Is Volume? OK the volume is Nothing But Impressions Right When I Say Volume That Means How Many Times My Ad Has it been shown to the consumer right? Volume is equal to impression in our case

[3:15:36] OK, so I'll just write it over here in Our case volume is equal to impressions then What is efficiency? Efficiency is nothing but This Target That My Client Has Told CPA What Do I Mean by Efficient Efficiency as in How Well with Less Money How

[3:15:52] I am able to get more business that is what You Mean Efficiency Right I Want to Spend As Much Less Money as Possible and Try to Get as much business as possible from it. So That is what we mean by efficiency. in This case clicks can't be an efficiency.

[3:16:04] Right? When I say efficiency, that means I Want my end business. Right? I want my And goal to be achieved. Right? so in r case Efficiency Is the Cost Per CPA Target. Right? So here I will say CPA is My efficiency.

[3:16:19] My efficiency. CPA is nothing but cost per acquisition. Do You Guys Agree With Me So Far? Yes no. No did you understand on what basis I am Divide my keywords in four times. First Type Wood B which has very high volume

[3:16:33] And a high efficiency. Second would be which has a high volume but a very low Efficiency. Third would be which has a low Volume but so when I say low volume. Less people are searching for it. But it has a High efficiency. That means, it has a very

[3:16:46] Acquisition at good cost. When I Say Good Cost per acquisition, it has a low cost per Acquisition. And lastly a low volume low Efficiency keyword which has like it has a Less demand and also efficiency is Bad. Now how would I do this? So first

[3:17:01] thing is Let's Add Some Columns over here. Ok? Now first thing first guys, ah I Have Impressions Over Here But I Don't Have CPA for each keyword, right? First, I

[3:17:16] Will have to calculate the cost per acquisition For each keyword. Right? This is the overall Campaign Target. Like My Client Wants To Achieve this target. but for each keyword if you Could See There Is No CPA Given. So first I Will Have to Calculate the CPA Right How

[3:17:30] Formula to Calculate Cost Per Acquisition Guys? How much have you spent? So I think We have learned this in the past to calculate Your CPA. You have to take your amount

[3:17:42] Your CPA. You have to take your amount Spend Divided by How Much Total Conversions You have received it. Ok? So Can You See We Can Sea cost over here right? So I will take My cost divided by my conversion And this is my CPA. Now in Excel sheet

[3:17:57] I don't have to calculate this formula for Each one of them. I if I double click over Here in the corner it gets automatically the The formula automatically gets dragged down to The formula automatically gets dragged down to The Bottom as Well. Ok? So now I have for each

[3:18:09] keyword i have the volume which is impression and I have the efficiency which is CPA. It's Just That Now I Want to Divide This them divide all this keywords into four buckets okay so what I will do is to create Those four buckets I will create four sheets

[3:18:24] Those four buckets I will create four sheets over here and I will call them over here and I will call them HVHE

[3:18:55] L V L E OK I Hope I'm Clear What So First Thing Guys See For High Efficiency the Client Has Already Given Us

[3:19:09] The Benchmark That The Benchmark Should Be 129 Right Like for Fish Efficiency What Makes A Keyword High Efficient Keyword First Thing Okay, so efficiency. Is Equal to My CPA Now What Makes a What Makes a Keyword High Efficiency

[3:19:25] What Makes a Keyword High Efficiency Keyword Anyone Which Has CPA Lower Than 129 Don't You Think So My Client Has Given A target of 129 any keyword which has a CPA below 129 doesn't that make it a high Efficiency Keyword Yes Right But Now The

[3:19:41] The problem is for my volume which is Equal to impression Client Write My Client Has Told What They Do Consider as Good volume so what I will do I will take a

[3:19:56] median of this number okay I won't take an what is it first thing you do You guys know what the difference is. You guys know what the difference is. Between an average and a median

[3:20:08] Guys do you know what is the difference between an average and a median ok right now can anybody tell me in this Situation like for this impression why I

[3:20:25] I'm saying that I will take a median and not An average can anybody tell me in what situation you should take a median and in what Situations You Should Take an Average

[3:20:38] This is not an average can anyone tell anyone tell Tell me what is the reason. why i am Choosing a Median Number and Not an Average Number. As a benchmark for volume.

[3:20:53] R the numbers. why i am saying that i Will take a median and not an average, guys. Right? So, median is a middle value. Ok? I could have taken an average, but the problem Is the numbers not in Ah How Should I See

[3:21:08] Line. Basically the R numbers which are very Less and the numbers which are very high. So If I take an average, it is an unfair number That's what I'm trying to take. But a median is Like the exact middle number. Right? I could have taken take when when in what

[3:21:22] Situation You Can Take An Average If Your Numbers are like this. Like, let's say it is It's Somewhere at the Same Rate. So, if it's 65, if it's 62, if it's 58, I can take a 65, if it's 62, if it's 58, I can take a Average, right? But if my number is like this

[3:21:37] How should I take an average of this? I should not Right median would be better for this than. Right? So now what will I do? I will take a median of this impression and I will put It's over here. First Thing in My Dock Also I will write. So thanks ay.

[3:21:53] Also I will write. So thanks ay. So first thing my target is I have Already mentioned efficiency is equal to CP = High Efficiency That Means

[3:22:07] Client Has Given The Target Now High What is high volume for me high volume should be is high volume for me high volume should be Impression What Should Be Impression for Us or So I will go over here and I will Calculate my median first I will remove

[3:22:22] Calculate my median first I will remove This Column Because It Will Create Some Ruckers I I think I already have, if you want, we can keep this OK, volume is equal to impression. I Have already mentioned in the docs. So I will

[3:22:35] Deleted it from here. I don't want anyone Theory part in my excel sheet. Never Put Some theory, a lot of theory over there. Now What will I do? I will take a median ah In Excel sheet. I can write the formula. I can go to this. I Can So To Go Down

[3:22:49] You have to say control shift down and Enter. Ok? This is my median number. by the Way If I take an average what would be the Number we can check once.

[3:23:08] The median is better, a better number to choose. Because it gives you an exact middle number For such very number that we have so what is Our median a median is 4 33 323 okay so What Makes a Keyword a High Volume Keyword Impressions

[3:23:25] Impressions Higher than or equal to Very Important Yes Higher than or equal to Very Important Yes We should never forget equal to 4 3 2 3 Okay 4 3 2 3 so I have written rot the The Exact Number Here Also Your CPA Should

[3:23:38] The Exact Number Here Also Your CPA Should Be lower than or equal to 129 did you Understood so far so what makes my Keyword High Efficiency Which Has a CPA lower than 129 or equal to 129 what makes My keyword is high volume which has an

[3:23:53] My keyword is high volume which has an Impression higher than or equal to 4323 I Hope We Are Clear Guys did you understand this so far

[3:24:10] Target Let Say The Client Doesn't Give You This Target CP of 129 You Can Do the Same Thing The way you find out a median for impression Find Out an Median for Your CPA as Well Then and then choose that as a benchmark your The middle number is your benchmark, basically if

[3:24:24] Your client doesn't give you any of this Target. Ok. clear? So, in our case we Had a CPA Target But There Are Times When Your Client Doesn't Give a CPA Target Edge well. So the way you have chosen a median for Imration Choose a median for your CPA as

[3:24:38] Imration Choose a median for your CPA as well. Ok? Clear guys? Ok. Now how would we divide this keyword? So let's put some now I will do this bit Quickly. First I Want High Volume High Efficiency keyword. Ok? So For High

[3:24:52] Volume High Efficiency Keyword What Is A Filter I should put. Ok. Filter I should put. Ok. So first high volume here I will go at So first high volume here I will go at impression and I will say number after ok I

[3:25:06] Want high volume right so I will say Greater than or equal to correct so I will Greater than or equal to correct so I will to greater than or equal to 4323 I believe that's a number 43 So what I will say is listen to my filter okay

[3:25:21] So I'll Just Write It Over Here Filter on Excel should be

[3:25:37] For impression is greater than or equal to 4 33 323 Right so I will say 4 3 2 3 and I will go back to my excel and i will say ok can You see some of my keywords got hidden Down now after one there is directly

[3:25:52] three four five is not there i directly six so basically lee any keyword which has An impression less than 4323 Those got hide out. Ok? Now I will go over Efficiency. What Makes My Keyword High Efficiency Again Number Filter. now here i

[3:26:08] Won't say greater than because efficiency means A let a see a less a CPA. So I have to Less than or equal to 129. Okay? I will Right down over here as well.

[3:26:28] And CPA less than and equal to 129 Ok Will say this and okay and again some keyword Got to hide out can you see basically now this

[3:26:41] Are my keywords which are high volume high efficiency so what I have to do I will efficiency so what I have to do I will Control C&I from Take This Entire Table will put it over here because I have to put Other filters as well. Right? so this are my

[3:26:56] High Volume High Efficiency Keywords. How Many keywords I have? A 683 around. So Many keywords I have? A 683 around. So Out of a list of 16 1600 something 683 r My high volume efficiency keyword. Impressions Greater Than Equal to End CPA

[3:27:14] Impressions Greater Than Equal to End CPA here also it should be greater than or equal here also it should be greater than or equal To 129 So Now I Want High Volume Low To 129 So Now I Want High Volume Low Efficiency Keywords

[3:27:27] Keyword I Have to Keep the Same Filter For Impression I Won't Change My Filter Because it is already correct okay i want high Volume so it's already greater than equal to 43 323 I won't change what I have To change is here okay now I want low

[3:27:40] efficiency keyword right high efficiency i Have already got so for low efficiency Keywords I what I will do I will say number Filter Equal to Now Instead of Less Than Filter Equal to Now Instead of Less Than I will say greater than 129 okay and now this

[3:27:53] R high volume low efficiency keyword so Again I will go over here I will copy this keywords I'll push paste it over here okay So I have already rotten impressions greater than

[3:28:05] or equal to and CP should also be greater than equal to 129 that makes them low Efficiency keyword. ok now next take