5 Streaming Mistakes to Avoid — Full Breakdown & Transcript

[00:00] I'm feeling incredibly burnt out today, much like a lot of you guys are trying to grow on Twitch. So let's skip the fluff and talk about five toxic streaming mistakes that are completely draining your energy and making you want to quit. Mistake number one is the grind set delusion.

[00:13] You probably watched a video where some guru decided to tell you that you needed to stream eight hours a day in order to actually be seen. But the problem is that Twitch has zero discoverability. So when you're streaming eight hours a day and you're literally in the trenches, no one's actually watching you.

[00:26] Which when you're streaming to an empty room, it makes you feel like you're talking to a wall. Not a lot of people talk about the mental toll it takes on you when you have to force a smile and be on for 8 hours when you're literally talking to nobody. It's a pretty quick way to drain your social battery and make you not want to do it anytime soon.

[00:41] Which starts to make you resent streaming. And we don't want that. Instead of streaming 8 hours a day in the trenches, I like to give myself the 3 hour rule. Basically, I just give myself 3 hours maximum to stream. And then you can use your other 5 hours you've just acquired on making more discoverable content, doing things you actually enjoy, and leveling up your stream in other ways other than streaming.

[00:59] like getting better at storytelling. But moving on to mistake number two, and that's the editing trap. So once we've discovered the harsh truth that there's literally no discoverability on Twitch, that means you have to create TikTok shorts and Instagram reels, which means you gotta edit short form clips.

[01:12] So a new streamer would go and do their stream already exhausted from streaming, and then they'd go to their past broadcast over here, they'd click download, wait 20 minutes for this three-hour VOD to download, then open up Premiere Pro and editing software, and then manually edit everything, which takes even more hours.

[01:26] Which is exhausting! You trying to be a streamer an editor and a manager all in one person But unfortunately you gotta do this in order to get seen these days Making short clips of my content has literally netted me millions of views collectively on my social media which Twitch could never do

[01:40] Which is why instead of editing everything manually, I have to automate it. Because I don't want to edit for six hours. It's a bunch of busy work. It's gonna drain. That's why I use Nexus Clips to respond to the short segment of the video, so I can show you how I automate all my clips. Literally, you just sign up, connect to your Twitch or YouTube account,

[01:54] then you do your stream. Then after your stream's done, you'll get an email, and it'll automatically find the best clips for you, or you can edit your own clips by dragging them into the import clip option. Then it does all the heavy lifting for you, like all you have to do is click on framing,

[02:06] you can take wherever you are in the camera, so if we have a full stream like just chatting, that's fine. Or you can do a miniature face cam, so if you're doing some gameplay, you take your face cam here, and then you put your gameplay in the middle, or wherever your gameplay's at. But then you can do subtitles, which is the captions that hold people's attention,

[02:21] so that way they can actually keep watching your video, which ultimately gives you more viewer duration, which the algorithm will then push your video out to more people, getting more views. It's kind of a domino effect. All you gotta do is take a preset. I like this one, and then it just has it on the screen.

[02:33] You can go and edit them if you need to. You can also put your little Twitch sticker or YouTube sticker, TikTok sticker, whatever. You just click it, and then you can just put it on the timeline at the bottom wherever you want. You can also move it and change the duration, as well as adding a hook,

[02:46] so that's like the text that goes on the screen at the beginning, so that way you can actually capture your viewer's attention. So literally, instead of spending hours inside Premiere Pro or DaVinci Resolve, I can literally crank out a short form video in less than, I'd say, maybe two minutes,

[02:59] and then you just rinse and repeat for all your other epic moments for your stream. Then when it's all done, all you gotta do is hit share in the top right corner and you can download it and then manually upload it or you can connect your TikTok or YouTube account and then it will automatically publish it from Nexus So if you ready to automate your clips consistently because consistency is the name of the game to grow these days then you can use my discount code down below to give Nexus Clips a shot Link is in the description

[03:21] Mistake number three is the ghost town discord. First off, if you don't have a discord, that's your first problem. Go and make a free discord and literally just keep it to like three text channels. If you don't need anything fancy, less is more. Then when you actually have a Discord channel and you start inviting people,

[03:34] don't just have a going live channel where everyone dumps their links, because you actually need to engage with your community. Think about having like a pet pictures channel. That's really popular. For my private Discord, the food pics is a really good one. Everyone likes posting their food.

[03:46] Good way for the community to post. We also have a show and tell so people can actually show like what they've been making. I got a wins category so everyone can show off their wins and celebrations and achievements they've been hitting. The moral of the story here is to keep it simple and streamline it until you get a fleshed out community and then you can start adding more channels on top of that.

[04:02] And if you want to ask me questions in my private Discord community, you can click the Masterclass link in the description where you can find out more. Mistake number four is going to be relying on just word of mouth. Unfortunately, no one can actually know you have a Discord server or any other socials unless you tell them.

[04:15] And obviously you can tell them verbally during your streams, like, hey guys, join the Discord if you want to hang out after streams. But you can also automate it to make it even easier. Let me show you how. First you'll want to pick your chatbot of choice, and if you don't have one then just stay until the end of the video where I'll show you my favorite.

[04:28] But we're using stream elements today, so just go to your chatbot and then go to where it says Timers, and these are going to be what going to be your automated funnel for telling people about your Discord and other socials All you gotta do is add a new timer you can name it whatever you want then in your response message come up with a fun message that basically says hey join the Discord and start posting pictures of your pets or something like that And then you can set the interval right

[04:49] here. So every time, let's say you've been streaming for 20 minutes, it's just going to post it in the chat with the Discord link. That way you don't have to verbally keep reminding your chatters that you have a Discord and why they should join the Discord. Automation these days

[05:02] is everything because we only got 24 hours in a day and our social batteries are running out real quick. Mistake number five is the live-only mindset. These years, the internet moves way too fast. If you only exist in your viewers' heads when your live button is glowing red because

[05:15] you're currently broadcasting, your viewer is going to replace you with another streamer as soon as you log off. You need to build a brand and a presence for yourself somewhere that's not just Twitch. You can have your Twitch channel, that's fantastic, but you need to exist somewhere

[05:27] else. It could be Instagram. It could be TikTok. It could even be my least favorite social platform, Twitter slash X. I really just don't see the appeal in it. Same with Facebook. Facebook sucks too. The important part here is just making sure that you're reminding your viewers that you exist

[05:41] off of Twitch too. So whatever social platform you end up using, make sure to take the most advantage of it. If you're on Instagram, make sure you're posting Instagram stories. If you're on YouTube, try a community poll. If you're on Twitter, try replying to people's tweets. The

[05:53] more engagement that you can engage with your audience and remind people that you exist, the more you're going to humanize yourself because that's what's most important these days is authenticity. And if all this sounds super overwhelming to you, you can grab my free pre-stream cheat sheet linked in the description down below. And like I mentioned earlier, I have

[06:08] a video showing you one of my favorite chatbots and how to use it. So go click on this video inside of me right there, give it a watch, and I'll see you in that video.